Every brand needs more exposure, and there are many different types of approaches you can take when designing an eCommerce Website. However, you might notice that an effective & useful e-commerce website have certain navigation/site features that are critical to the shopper’s experience.
Responsive design is an absolute must these days so that your content will look the same on various browsers, devices, or operating systems. Simply, because a responsive web page can detect your audience’s screen size and orientation so that the layout can change accordingly.
A unified or an omnichannel experience is simply a situation when a customer receives an email discount code and places products in their shopping cart while using their laptop, PC or office desktop, and they can finish the checkout process on their smartphone or tablet as well when they reach home.