Archive

Digital Campaign Strategist – Direct Online Marketing – Pittsburgh, PA

We’re seeking extraordinary people who want to contribute to a fast-growing digital marketing agency with a proven track record of success for clients around the world.

As a Digital Campaign Strategist, you’ll set the optimal digital advertising strategy for the account teams to hit our clients’ performance goals. These goals are virtually always related to direct business impacts like lead generation and e-commerce sales. You will also be responsible for ad campaign management, whether working with a team or by yourself, depending on the account.

Team members carry a great work-life balance and directly make an impact on our company as well as the lives of our clients, communities, and fellow team members.

Why Work at DOM?
At a mid-sized agency, you have the opportunity to move the needle more than at a larger agency. Plus, you get to be part of a team of talented, hard-working individuals. We take our ‘No Jerks’ policy seriously here.

DOM is in the top 2% of all Google partner agencies worldwide, helping our clients grow their businesses through pay-per-click advertising, search engine optimization, social media advertising, and other forms of digital advertising. We’re a stable (established 2006) and growing leader delivering excellent results to our clients who say things like:

“DOM constantly pushes the envelope. They’re great communicators and are fun to work with, too.”
“Working with DOM is like working with colleagues who have our company’s best interest at heart.”
“I’m approached daily by other digital marketing agencies who want to pitch their company to me, but I never consider anyone else.”

We offer a competitive package that includes health, dental, vision, and short-term disability insurance; 401(k) with company match; and quarterly profit sharing.

About the Position
Our clients rely on DOM to help them meet direct marketing goals such as increasing leads or driving e-commerce sales. You will be responsible for developing and modifying strategic digital advertising plans to help them reach their goals.

You will set and communicate this strategy with the DOM team of Client Success Managers, Account Managers, Coordinators, and Analysts, as well as clients as needed.

In addition to setting the strategy, for some accounts you will also be responsible for either fully managing accounts or by working in conjunction with other team members, depending on scope.

Day-to-day work includes:

Developing and executing well-planned search engine and other digital advertising strategies for a variety of clients
Proactively modifying strategies monthly and as needed based on the performance of major KPIs, account metrics, or client needs
Working with clients on developing or refining strategic goals during onboarding and throughout campaigns
Building benchmarks and KPIs
Developing and executing experiments for all relevant digital advertising tactics, channels, and other elements
Clearly communicating the progress of strategic plans to meet outlined objectives both internally and, as needed, externally
Researching and testing platforms, software, and tools

This full-time position operates as a hybrid with an in-office component of 1-3 days per week in our Pittsburgh, PA office.
Who You Are

You will have 5+ years of marketing experience, at least 3 of which in digital advertising (including search engines) specifically. This experience will include:

Heavy execution and strategic development of Google Ads and other search engine advertising campaigns
Managing and directing social media, video, shopping, and display advertising campaigns for both lead generation and e-commerce sales
Designing digital campaigns as part of an overall marketing strategy
Analyzing data to communicate highlights, opportunities, and next steps
Competitor and market research

Additionally, you have the following skills:

A Bachelor’s degree or greater, or equivalent work experience in marketing
Strong analytics knowledge
A/B and multivariate testing
Intimate familiarity of sales and marketing funnels
Creative problem solving
Outstanding computer skills
Excellent written and verbal communication

The following experiences are a plus:

Agency experience
Marketing automation and CRM tool implementation
Foreign language skills or strategic guidance of foreign campaigns

Direct Online Marketing is an Equal Opportunity Employer (EOE).

Read More »

Social Media Specialist – New Land Enterprises – Milwaukee, WI

Social Media Specialist

Who we are:
New Land is a real estate development firm specializing in mixed-use residential and commercial real estate.What we do:
We strive to create memorable spaces, focused on user experience, believing that cities thrive when they’re diverse, walkable, and culturally vibrant.
Recent and current projects include Urbanite Apartments, a mixed-use 13-story high-rise; Kinetik, a 140-unit/16k SF retail mixed-use project that converted a city street into a pedestrian plaza; Nova, a 251-unit, market rate, opportunity zone project currently under construction.
New Land is nearing completion on Ascent (www.AscentMKE.com), which has received international recognition for its pioneering use of mass timber, and at 25 stories will be the tallest mass timber hybrid structure in the world. Ascent has been featured in national media like the WSJ, Chicago Tribune, NPR, and PBS NewsHour.
Community projects include Black Cat Alley, a defunct alley turned public arts space, and the permanent placement of the Milwaukee Film Festival in the Oriental Theater, a unique movie theater on the National Register of Historic Places.
What we are hiring for:
The Social Media Specialist is responsible for managing and growing the online brand presence and reputation for New Land Enterprises and its portfolio of properties via selected social media channels. The Social Media Specialist will work with the Marketing Manager and other departments as needed to create engaging original content designed to attract and interact with our target audiences in order to improve brand equity, website traffic, and revenue.
Responsibilities:
Social Media Coordination

Creates and coordinates editorial calendars for multiple properties
Uses social media channels to craft brand stories
Generates, edits, and publishes engaging content on a daily basis for each property
Creates social graphics as needed
Works with property managers to curate relevant content, promotions, images, and videos
Moderates’ user-generated content for each property
Drives web traffic via social referrals
Fields all inquiries, involves others as necessary and follows up to ensure responsiveness
Builds social media followers and engagement on applicable platforms for each property through:

Strategic community engagement
Targeted paid social ads
Influencer partnerships
Community promotions and contests

Reputation Management

Works with Property Management teams to manage online reputation by responding to online reviews on a variety of platforms
Works with Property Management teams to solicit positive reviews from community members, customers, visitors, etc. based on each brand platform
Coordinates with other departments as needed for continuous improvement based on customer feedback

Data Analysis

Captures and analyzes data and uses insights to guide social media strategy
Measures effectiveness of social media ads and uses insight to improve placements, strategy, and creative elements.

Requirements:

Proven experience in social media marketing
Experience managing multiple social media properties
Excellent writing, communication, and customer service skills
Proficiency in graphic design and photo/video editing
Knowledge of social media analytics and tools
Understanding of digital marketing and marketing channels
Detail oriented with superior time management and multitasking skills
Ability to prioritize initiatives based on established goals
Positive attitude and willingness to adapt and learn
Willingness to adapt workflow and schedule

General Notes:

This job description is not intended to be all-inclusive; additional details will be specified by the supervisor. The employee will also perform other reasonable business duties as assigned by the supervisor.

Benefits:

Health Insurance, Dental, and Vision Insurance
Short-Term Disability Insurance
Generous PTO (paid time off) policy
401K matching
Employee discounts on housing

Read More »

Kelli’s Gifts – Digital Marketing Manager (On-Site) – Lumajak – Carrollton, TX

Overview:Are you equally left- and right-brained? Are you a Digital Content expert whos passionate about clear, descriptive verbiage, clean, modern graphics, and impactful, catchy content? Are you technical and data-driven, yet creative enough to develop eye-catching designs and clever slogans? We are looking for a Digital Marketing Manager a talented strategist who will take the lead on the planning, creation, and analysis of digital content across multiple channels for a prominent B2B distributor within the gift and general merchandise industry. You will be responsible for developing and maintaining web content on multiple websites and creating day-to-day email marketing campaigns.
A Little About You:Our ideal candidate will possess a balance of technical, strategic, creative, artistic, and analytical thinking in order to execute business objectives. You will be responsible for creating and deploying SEO-friendly content across a variety of channels, including our corporate website, our B2B website, and our B2C website. You need to have deep experience making email campaigns more impactful and relevant while ensuring that your ultimate goal is to drive eCommerce revenue. You are an expert in all areas of email campaigns, including but not limited to eye-catching subjects, responsive design, effective CTAs, stellar written content, trendy, modern graphics, and coordinating landing pages. You should have a technical, logical approach paired with a creative marketing edge. You must be familiar with Content Management Systems and all types of email campaigns, including but not limited to: triggered emails such as win back and first purchase campaigns, transactional emails, highly targeted emails, and A/B testing.
Responsibilities:

Plan and develop site content that is consistent with our brand identity and supports the companys overall objectives.
Develop and manage a content marketing calendar, complete with short-term and long-term marketing targets.
Optimize content according to SEO best practices and Googles accessibility guidelines.
Use content management systems to deploy and manage content and analyze website traffic.
Manage and execute email marketing programs from beginning to end, including strategic development, design, planning, targeting, QA testing, execution, reporting, and optimization.
Execute programs meant to drive revenue, acquire new customers, and retain existing customers.
Design and create coordinating PDF sell sheets for certain email campaigns (to be distributed to our team of Account Executives and used as a selling tool).
Understand and develop segmentation strategies, and logical conditions to filter and target relevant segments.
Remain current with email marketing best practices, CAN-SPAM compliance, deliverability, and list management.
Build a solid understanding of our customers industry, pain points, and develop strategic programs to alleviate those pain points and help customers meet their business objectives.
Manage the overall email lifecycle including new customer acquisition and customer retention programs.
Leverage data and metrics to gain insights into the program’s performance.
Effectively communicate program results and key metrics to senior management.
Continuously optimize programs based on key metrics and results.
Perform administrative functions with regard to the website.

Requirements & Technical Skills:

Bachelor’s degree with a marketing or technical focus
3+ years working for eCommerce-driven companies
3+ years experience managing email campaigns, including triggered emails and A/B tests (B2B experience is a plus)
3+ years ESP experience (Klaviyo experience is a plus)
3+ years of CMS experience (Magento 2 and/or BigCommerce experience is a plus)
3+ years of experience with Google Analytics
Excellent communication, organizational, and problem-solving/analytical skills
Outstanding written skills you must be fanatical about grammar and passionate about creating clever slogans/CTAs
Excellent knowledge of SEO best practices
An eye for modern, clean graphics
Ability to manage multiple priorities and meet deadlines
Strong proficiency in Adobe Creative Suite, with an emphasis in Photoshop and InDesign
Strong proficiency in Microsoft Office Suite, with an emphasis in Excel
HTML/CSS at the very least, you should be familiar and comfortable with editing HTML/CSS code
Strong work ethic
Self-motivated
PORTFOLIO REQUIRED your portfolio must showcase a wide variety of digital content and email campaigns that you designed and developed on your own.

Read More »

Content Strategist – SPM Group – La Grange, IL

We are looking for a content strategist who is as comfortable writing digital content as they are developing the strategy behind it.

As a content strategist working with mostly healthcare clients, you will serve as an advocate for users by developing digital communications that help improve people’s lives. You’ll create meaningful digital content that is easy to find and understand, answers users’ questions and helps users make the best healthcare decisions for them and their loved ones.

What you’ll do

Research and write clear, impactful content that aligns with clients’ goals and brand standards, while focusing on users’ needs and behaviors.
Develop content with an expertise in SEO and other web writing best practices to ensure content is useful, relevant and findable.
Guide and participate in discovery sessions to understand clients’ needs and goals.
Help plan user research and usability testing — and then synthesize the results to help guide overall strategy.
Create user content models, journey maps, sitemaps and other tools to help clients conceptualize and meet their goals and their users’ needs.
Conduct content audits and content-focused usability audits.
Educate, advise and train clients on best practices in web writing, on-page SEO and content design.
Collaborate with UX and visual designers, digital strategists, developers, and project managers to ensure projects run smoothly.

What you’ll need to be successful in this role

Content development

Exceptional writing and editing skills: You know how to adopt style, tone and voice of your clients according to their brand and goals. You’re also skilled in adjusting copy for distinct audiences, whether it’s geared to patients, providers or other users.
Ability to translate complex information into plain language: You understand that the words a stakeholder uses to describe a process are often not the same ones a consumer uses to search for that information. You are comfortable translating jargon into plain language.
Fluency in content best practices: You have a sophisticated understanding of modern web writing, on-page SEO and content design techniques, and you feel comfortable sharing your expertise with clients and colleagues. You know how to structure content so that it can be easily consumed and understood.
Solid understanding of keyword research for SEO and beyond: You understand that keyword research should inform not only SEO but also content and user experience strategy.

Content and digital strategy

Understanding of information architecture: You are comfortable developing information architecture recommendations for websites, sections of sites and individual pages — and you can create content models, sitemaps and other tools to document your recommendations.
Ability to use data: You know what data you need to make content strategy decisions and how to analyze that data to inform and validate your decisions.

Client management

Comfort balancing clients’ priorities and users’ needs: You understand how to prioritize the interests and goals of a wide variety of stakeholders and users.
Exceptional time management skills: You’re an excellent multitasker, comfortable working on multiple projects with different clients in parallel.
Adaptability and flexibility: You’re comfortable working with stakeholders at all levels of an organization, leading presentations and meeting tight deadlines. You are a problem-solver who is comfortable with ambiguity and thrives on finding strategic solutions. You’re able to quickly adapt to changes and scale up or down depending on clients’ needs and changes to budgets or scope.

Experience

Minimum of 3-5 years of experience: Applicable experience includes digital content writing and editing and digital content strategy.

Extra credit for

Experience working in the healthcare industry.
Curiosity and a desire to learn as you go.
Sense of humor.
Ability to solve problems on the fly.

Don’t meet every requirement?

Research shows that women and people of color are less likely to apply to jobs if they don’t meet every single qualification. At Centretek, we are committed to building and nurturing a diverse and inclusive workplace. So, if you’re excited about this role but your experience isn’t perfectly aligned, we still encourage you to apply.

To apply

Please include the following:

Resume
Cover letter
Link to your portfolio (or three to five digital content samples)

Who we are

About Centretek

Centretek is a digital agency that delivers interactive web solutions. We pride ourselves on blending highly creative concepts with solid digital strategy. Our goal is help connect consumers with brands in memorable ways.

About SPM Group

Centretek is part of the SPM Group. The SPM Group is a leader in health and healthcare marketing for over 30 years. With offices in Chicago, Baltimore, and L.A., our vision is to create the premier network of integrated agencies, consultancies, and resources dedicated to making marketing that matters. SPM Group companies currently include full-service agency SPM, top content strategy and development agency GLC, digital marketing and enterprise website development company Centretek, and leading digital performance, SEO, and lead generation agency Dreamscape Marketing. SPM Group is nearly 200 employees strong.

SPM Group is an equal opportunity employer. We are committed to a work environment that supports, inspires, and respects all individuals and in which personnel processes are merit-based and applied without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, marital status, age, disability, national or ethnic origin, military service status, citizenship, or other protected characteristic.

Position

Full-time exempt

Salary

$75,000-$100,000

Benefits

We offer a comprehensive benefits package, including 401k contribution, health insurance, generous paid time off and more. We also enjoy summer hours and a casual, fun and friendly environment.

Location

Remote. You’ll have the option to work remotely or from one of our offices, which are located in Columbia, Maryland, and LaGrange, Illinois.

Position availability

Immediate

Read More »

Digital Strategist – SPM Group – La Grange, IL

We are looking for a digital strategist who is comfortable tackling all aspects of a client’s website and their digital ecosystem.

As a digital strategist working with healthcare clients, you will serve as an advocate for users. You’ll develop digital strategy that helps improve how people find and use healthcare information. Your role will be to make it as easy as possible for users to find the information they need to make the best healthcare decisions for themselves and their loved ones.

To that end, the digital strategist will be responsible for client-facing deliverables that drive the strategic vision and direction for clients’ digital projects. In addition, the digital strategist will help our clients address and anticipate changes in the evolving healthcare digital landscape.

What you’ll do

Provide strategic recommendations and solutions to our clients’ digital issues — from website redesigns to ongoing maintenance to how digital marketing efforts and a client’s website can work better together
Conduct discovery and information analysis to inform strategic recommendations for a website and/or intranet strategy, including stakeholder interviews, website features and project scoping recommendations
Provide strategic direction and execution throughout the discovery and user experience (UX) processes, including user testing, content analysis, analytics review, competitor analysis, journey mapping, personalization strategy, etc.
Be current with evolving trends, technologies and practices in usability, digital consumer experience and consumption and how they affect healthcare institutions
Leverage data, analytics and market research to create information architectures and inform UX designs for clients
Serve as the user and client advocate within the project team to ensure that deliverables align with proposed strategic recommendations
Collaborate with other strategists, UX designers, developers and project managers throughout the project process
Use data tools like heatmaps, Google Analytics, Nacho Analytics, Siteimprove and Moz to inform site architecture, website enhancements and user experiences

What you’ll need to be successful in this role

Willingness to tackle difficult, unstructured problems: You have a desire to solve unstructured problems through the lens of meeting user needs, plus a willingness to roll up your sleeves to do the hard work required to get to a strategic solution
Ability to use data: You know what data you need to make digital strategy decisions and how to analyze that data to inform and validate your decisions.
Comfort balancing clients’ priorities and users’ needs: You understand how to prioritize the interests and goals of a wide variety of stakeholders and users.
Exceptional time management skills: You’re an excellent multitasker, comfortable working on multiple projects with different clients in parallel.
Adaptability and flexibility: You’re comfortable working with stakeholders at all levels of an organization, leading presentations and meeting tight deadlines. You are a problem-solver who is comfortable with ambiguity and thrives on finding strategic solutions. You’re able to quickly adapt to changes and scale up or down depending on clients’ needs and changes to budgets or scope.
Patience. We are committed to continual process improvement across all disciplines within our organization. But thanks in part to the Great Resignation, we will be the first to admit sometimes we’re a work in progress. You’re comfortable navigating unstructured environments and building along with us.

Experience

At least 3 – 5 years of experience crafting UX/IA for clients in a web marketing and technology environment, with a demonstrated understanding of website development processes (discovery, information architecture, UX design, visual design, development, testing, and optimization)

Extra credit for

Experience working with healthcare clients and/or working in a healthcare setting
Experience driving digital marketing strategy (including driving to landing pages and marketing automation)
Sense of humor, ability to be flexible and learn as you go
Ability to work both independently and collaboratively

Don’t meet every requirement?

Research shows that women and people of color are less likely to apply to jobs if they don’t meet every single qualification. At Centretek, we are committed to building and nurturing a diverse and inclusive workplace. So, if you’re excited about this role but your experience isn’t perfectly aligned, we still encourage you to apply.

To apply

Please include

Resume
Cover letter
Link to your portfolio (or 3 – 5 digital strategy samples)

Who we are

About Centretek

Centretek is a digital agency that delivers interactive web solutions. We pride ourselves on blending highly creative concepts with solid digital strategy. Our goal is help connect consumers with brands in memorable ways.

About SPM Group

Centretek is part of the SPM Group. The SPM Group is a leader in health and healthcare marketing for over 30 years. With offices in Chicago, Baltimore, and L.A., our vision is to create the premier network of integrated agencies, consultancies, and resources dedicated to making marketing that matters. SPM Group companies currently include full-service agency SPM, top content strategy and development agency GLC, digital marketing and enterprise website development company Centretek, and leading digital performance, SEO, and lead generation agency Dreamscape Marketing. SPM Group is nearly 200 employees strong.

SPM Group is an equal opportunity employer. We are committed to a work environment that supports, inspires, and respects all individuals and in which personnel processes are merit-based and applied without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, marital status, age, disability, national or ethnic origin, military service status, citizenship, or other protected characteristic.

Position

Full-time exempt

Salary

$80,000-$110,000

Location

Remote. You’ll have the option to work remotely or from one of our offices, which are located in Columbia, Maryland, and LaGrange, Illinois.

Benefits

We offer a comprehensive benefits package, including 401k contribution, health insurance, generous paid time off and more. We also enjoy summer hours and a casual, fun and friendly environment.

Position availability

Immediate

Read More »

Seasonal Marketing & Sales Strategist – The Seattle Mariners Baseball Club – Seattle, WA

Job Title: Seasonal Marketing & Sales Strategist
Department: Marketing
Reports To: Director, Strategic Marketing & Sales
Status: Seasonal

Who You Are: You are looking to break into the strategy side of the sports industry. Although you’re no expert yet, you are interested in sports marketing, sales and advertising. You’re ready to roll up your sleeves and get experience in sales strategy, email marketing, marketing automation, advertising planning and business analytics. You have a proven track record of completing projects in a timely manner and working in a team environment. As an added bonus, maybe you are even a baseball fan or have had some strategy or business intelligence experience!

Primary Objective: Responsible for supporting the efforts and various job functions of the Mariners Marketing & Sales Strategy division including targeted marketing, advertising optimization, sales strategy, email efforts, campaign tracking and automation. Additional responsibilities include assisting with marketing research initiatives and Sales & Marketing assets such as emails, web pages, collateral and more.

Assist in the execution of sales strategy plans, including targeted email efforts, email automation, communication strategy, email, web pages and Sales collateral
Assist Marketing & Sales Strategist (Marketing) execute marketing and sales strategy plans, including targeted advertising efforts, marketing automation, email, web pages and collateral
Conduct analysis as requested to support Marketing & Sales campaign insights
Assist with marketing research efforts as instructed
Work with key internal and external constituencies, including Marketing, Digital Marketing, Sales, Ticket Operations and Business Intelligence teams along with MLB
Will perform other duties as assigned

Education and Experience:

Bachelor’s degree in marketing, sports marketing, business analytics, communications or related field required. Equivalent, relevant work experience may be considered in lieu of formal education if approved by management.
Minimum of one (1) year of experience working in sales, marketing, communications, or business intelligence required. Required applicable experience in professional sports or entertainment.

Competencies, Knowledge, Skills and Abilities (KSAs):

Knows how to analyze data and communicate reporting and analysis effectively.
Outstanding presentation skills that include the ability to absorb complex information, discern insights and communicate results and suggestions clearly.
Ability to project manage, communicate effectively, and pay attention to detail to consistently produce error-free and timely work.
Proficient in Microsoft Office (Word, Excel, PowerPoint, Outlook?).
Shares and expresses thoughts in a clear and effective manner through verbal and written communication skills. Exhibits effective listening skills and builds positive relationships with all team members, vendors, and guests. Is diplomatic, tactful and professional in all forms of communication.
Understands and supports the team and is quick to volunteer to assist others. Others view most interactions as being positive with a willingness to achieve common goals. Effective in working with others to cooperatively solve problems. Workplace behavior is consistently respectful of others.
Takes personal responsibility for getting things done in a way that positively and professionally represents the organization.
Demonstrates through their actions and interactions with others a commitment to Mariner Purpose, Mission and Values.
Competent in required job skills and knowledge. Completes work assignments thoroughly and completely in an accurate, and prompt. Identifies and corrects errors. Is careful, alert and accurate, paying attention to details of the job.
Makes decisions and takes actions that contribute to exceptional experiences for guests.

Physical Requirements and Working Conditions:

Evenings, weekends, holidays and event night work may be required.
Travel to local offsite sales meetings as scheduled.

Read More »

Marketing & Sales Strategist – The Seattle Mariners Baseball Club – Seattle, WA

Job Title: Marketing & Sales Strategist
Department: Marketing
Reports To: Director, Strategic Marketing & Sales
Status: Exempt

Primary Objective: Responsible for Marketing & Sales strategy efforts including targeted marketing, advertising optimization, AI & machine learning optimization and related campaign tracking and analysis, marketing research initiatives, project management of Marketing & Sales assets such as emails, web pages, and collateral.

Who You Are:
You are a strategic advertising force of nature. Not only do you enjoy crafting advertising plans, testing new channels, and ideating concepts, you’re also ready to dive into the data to see how all your ads are performing. You understand the complex marketing network of the modern world and are excited to maximize it’s potential to help bring new fans to T-Mobile Park. You have a genuine interest in running tests and contextualizing the results – good or bad. You are excited to test different channels and audiences as well as run omnichannel marketing campaigns to increase awareness and push our products to fans across the Pacific Northwest. You may also be a baseball fan – heck, maybe you’re already planning an outing to T-Mobile Park.
Who We Are:
At the Seattle Mariners, you will find a diverse, passionate, innovative team of people who work to live our mission every day: We are dedicated to winning championships, creating unforgettable experiences and serving our communities. We are heading into an extraordinary era of Mariners baseball. We play in an iconic ballpark – T-Mobile Field – in one of the most beautiful, vibrant, and dynamic cities in the world. We embrace an inclusive culture, guided by a dynamic leadership team partnered with an engaged staff. We are committed to doing great work as well as to the professional development of each team member. Our focus is on our fans, our communities, and our co-workers. Our strategy team is focused on pushing our business forward. If this sounds like you, we are searching for a Marketing & Sales Strategist to help tell spread our mission and grow our business.

Execute marketing and sales strategy plans, including targeted advertising efforts, marketing automation, email, web pages and collateral
Responsible for analyzing Marketing & Sales campaign KPIs and reviewing strategies with assistance from the Business Intelligence team
Assist with the execution of single game, brand awareness and Theme & Community Group Event marketing plans
Conduct marketing research by developing customer surveys and associated reporting
Research and identify advertising best practices and emerging platforms
Provide strategy for engaging new and returning fan segments through omnichannel marketing, targeting, retargeting and fan avidity tracking
Provide communication strategy and set-up assistance for sales campaigns within the sales engagement platform, Outreach and PilYTIX
Collaborate with Digital Marketing team to ensure consistent messaging across advertising and MLB email platforms
Oversee production of Sales collateral (fliers, posters) and pocket schedules with Productions, Marketing, Sales and Procurement teams
Lead development of DigiDeck pages and virtual sales platforms for the Sales group
Assist with client-related Experiential Marketing strategies, best practices, and post-event analysis
Help set up and review advertising for Events, Merchandise and other departments as needed
Work with key internal and external constituencies, including Marketing, Digital Marketing, Sales, Ticket Operations and Business Intelligence teams along with MLB.
Will perform other duties as assigned

Education and Experience:

Bachelor’s degree in marketing, sports marketing, business analytics, communications or related field required. Equivalent, relevant work experience may be considered in lieu of formal education if approved by management.
Minimum of three (3) years of experience working in marketing, advertising or business intelligence required.
Experience in professional sports or entertainment preferred.

Competencies, Knowledge, Skills and Abilities (KSAs):

Knows how to analyze data and communicate reporting and analysis.
Comprehensive understanding of the digital advertising landscape to craft multi-channel media plans.
Comprehensive understanding of sales psychology to craft meaningful, relevant, and timely marketing communication plans.
Outstanding presentation skills that include the ability to absorb complex information, discern insights and communicate results and suggestions clearly.
Versed in Microsoft Dynamics, Outreach and exceptional in reporting with Excel and other visualization software (Power BI, Tableau, other)
Proficient in Microsoft Office (Word, Excel, PowerPoint, Outlook)
Competent in required job skills and knowledge. Completes work assignments thoroughly and completely in an accurate, and prompt. Identifies and corrects errors. Is careful, alert and accurate, paying attention to details of the job.
Handle sensitive and/or confidential information professionally, involving only those who need to be involved or informed.
Shares and expresses thoughts in a clear and effective manner through verbal and written communication skills. Exhibits effective listening skills and builds positive relationships with all team members, vendors, and guests. Is diplomatic, tactful and professional in all forms of communication.
Takes personal responsibility for getting things done in a way that positively and professionally represents the organization.
Know when to make a unilateral decision and when to consult with the team or superiors, and how to involve them in the process.
Demonstrates through their actions and interactions with others a commitment to Mariner Purpose, Mission and Values.
Makes decisions and takes actions that contribute to exceptional experiences for guests.
Effective negotiation skills that include analyzing a problem to determine the interests of each party in the negotiation and effectively communicating that between the parties involved.
Understands and supports the team and is quick to volunteer to assist others. Others view most interactions as being positive with a willingness to achieve common goals. Effective in working with others to cooperatively solve problems. Workplace behavior is consistently respectful of others.

Working Conditions:

Evening, weekend, holiday, and event night work may be required

Read More »

Supplier Marketing Sales Manager – e-Infochips – Denver, CO

Position:
Supplier Marketing Sales Manager

Job Description:

At present we have an exciting opportunity to join the Arrow.com team as a Supplier Marketing Sales Manager supporting the sales of digital marketing tactics through the identification and development of campaigns aligned to supplier growth strategies.

What You’ll Be Doing:

Responsible for managing the sales efforts of the Digital Supplier Marketing team and providing leadership towards the achievement of maximum profitability and growth in line with the company’s vision.
Serve as the point person for sales team for strategy opportunities, problem resolution and escalated issues.
Represent the team internally and externally; ensure the department is exceeding expectations from both a vendor and customer perspective.
Manage the workforce by making decisions on workload and setting priorities for the team. Consistently recommend operational improvements, contributes to the strategic objectives and manages team effectiveness.
Accurately forecast and drive team to manage opportunities and sales.
Participate in strategic account calls and supplier reviews to provide leadership and support supplier growth strategies.
Manage employee development, recruiting, hiring and training, performance reviews, daily coaching and feedback, goal setting, development planning and performance management. Progressively and proactively manage development and performance issues. Deliver a high performing team.
Direct strategy that motivates team to reach sales goals and deliver results.
Develop and maintain senior level relationships at suppliers and Arrow corporate.

What We Are Looking For:

8 years of experience in sales or marketing
Digital marketing experience a huge plus
2-4 years directly managing and mentoring a Sales team required
Experience supporting Suppliers and Corporate Accounts as a Supplier Representative, Supplier Marketing Rep, Product Line Rep, Corporate Account Manager, or similar preferred
Ability to build influential relationships with key decision makers at assigned suppliers in order to grow sales and market share in respective technologies through various programs and marketing

What’s In It For You:
At Arrow, we recognize that financial rewards and great benefits are important aspects of an ideal job. That’s why we offer competitive financial compensation, including various compensation plans, and a solid benefits package.

Medical, Dental, Vision Insurance
401k, With Matching Contributions
Paid Time Off
Health Savings Account (HSA)/Health Reimbursement Account (HRA) Options
Growth Opportunities
Short-Term/Long-Term Disability Insurance
Discounted RTD Passes, with convenient office location off RTD Light Rail (Dry Creek Exit)
On-site Café with Catering Option for Busy Lifestyles (availability subject to COVID-19 office guidelines)
24/7/365 On-site Gym and Lockers, Free for Use to All Employees! (Availability subject to COVID-19 office guidelines)
Bike Racks
And more!

Annual Hiring Range/Hourly Rate:

$99,600.00 – $151,250.00

Actual compensation offer to candidate may vary from posted hiring range based upon geographic location, work experience, education, and/or skill level. The pay ratio between base pay and target incentive (if applicable) will be finalized at offer.

Location:
US-CO-Denver, Colorado (Panorama Arrow Building)

Time Type:
Full time

Job Category:
Sales

EEO Statement:

Arrow is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, gender, age, sexual orientation, gender identity, national origin, veteran or disability status. (Arrow EEO/AAP policy)

Arrow COVID-19 Vaccination Policy:

Arrow requires all new employees in the United States to provide proof of full COVID-19 vaccination prior to beginning work, except where prohibited by law.

Read More »