Ask an SEO

Will AI Kill SEO? We Asked ChatGPT via @sejournal, @RyanJones

It happens every couple of years.First, it was Jason Calacanis and Mahalo, then the early social platforms.
We saw it again with voice search and smart assistants. For a minute, it was TikTok’s turn. Then the metaverse jumped the line.
Now, it’s ChatGPT and AI.
I’m talking, of course, about “SEO killers.”
Every now and then, a new technology comes along, and three things inevitably happen:
Thousands of SEO professionals publish posts and case studies declaring themselves experts in the new thing.
Every publication dusts off its “SEO is dead” article, changes the date, and does a find and replace for the new technology.
SEO continues to be stronger than ever.
Rinse, repeat.
It would seem that search has more lives than a cartoon cat, but the simple truth is: Search is immortal.
How we search, what devices we use, and whether the answer is a link to a website will forever be up for debate.
But as long as users have tasks to complete, they’ll turn somewhere for help, and digital marketers will influence the process.
Will AI Replace Search?
There’s a ton of hype right now about AI replacing both search engines and search professionals – I don’t see that happening. I view ChatGPT as just another tool.
Much like a knife: You can butter bread or cut yourself. It’s all in how you use it.
Will AI replace search engines? Let’s ask it ourselves!
Screenshot from ChatGPT, March 2023
That’s a pretty good answer.
Many SEO professionals (including me) have been saying for years that the days of tricking the algorithm are long gone.
SEO has been slowly morphing into digital marketing for a long time now. It’s no longer possible to do SEO without considering user intent, personas, use cases, competitive research, market conditions, etc.
Ok, but won’t AI just do that for us? Is AI going to take my job? Here’s a crazy idea: Let’s ask ChatGPT!
Screenshot from ChatGPT, March 2023
AI Isn’t Going To Take Your Job. But An SEO Who Knows How To Use AI To Be More Efficient Just Might
Why? Let’s dive in.
I still see a lot of SEO pros writing articles that ask AI to do things it’s simply incapable of – and this comes from a basic understanding of how large language models actually work.
AI tools, like ChatGPT, aren’t pulling any information from a database of facts. They don’t have an index or a knowledge graph.
They don’t “store” information the way a search engine does. They’re simply predicting what words or sentences will come next based on the material they’ve been trained on. They don’t store this training material, though.
They’re using word vectors to determine what words are most likely to come next. That’s why they can be so good and also hallucinate.
AI can’t crawl the internet. It has no knowledge of current events and can’t cite sources because it doesn’t know or retain that information. Sure, you can ask it to cite sources, but it’s really just making stuff up.
For really popular topics that were discussed a lot, it can get pretty close – because the probabilities of those words coming next are really high – but the more specific you get, the more it will hallucinate.
Given the extreme amount of time and resources it takes to train the model, it will be a long time before AI can answer any queries about current events.
But What About Bing,, And Google’s Upcoming Bard? They Can Do All Of This, Can’t They?
Yes and no. They can cite sources, but that’s based on how they’re implementing it. To vastly oversimplify, Bing isn’t asking for a pure chatbot.
Bing is searching for your query/keyword. It’s then feeding in all the webpages that it would normally return for that search and asking the AI to summarize those webpages.
You and I can’t do that on the public-facing AI tools without hitting token limits, but search engines can!
Ok, Surely This Will Kill SEO. AI Will Just Answer Every Question, Right?
I disagree.
All the way back in 2009 (when we were listening to the Black Eyed Peas on our iPhone 3Gs and updating our MySpace top 8 on Windows Vista), a search engine once called Live was being renamed to Bing.
Why? Because Bing is a verb. This prompted Bill Gates to declare, “The future of search is verbs.”
I love to share this quote with clients every chance I get because that future is now.
Gates wasn’t talking about people typing action words into search engines. He meant that people are trying to “do” something, and the job of search is to help facilitate that.
People often forget that search is a form of pull marketing, where users tell us what they want – not push marketing like a billboard or a TV ad.
As digital marketers, our job is simple: Give users what they want.
This is where the confusion comes in, though.
For many queries that have simple answers, a link to a website with a popup cookie policy, notification alert, newsletter sign-up popup, and ads were never what the user wanted.
It’s just the best thing we had back then. Search engines never set out with the end goal of providing links to websites. They set out to answer questions and help users accomplish tasks.
Even from the earliest days, Google talked about how its goal was to be the Star Trek computer; it just didn’t have the technology to do it then. Now, it does.
For many of these queries, like [how old is Taylor Swift?] or [how many megabytes in a gigabyte?], websites will lose traffic – but it’s traffic they were probably never entitled to.
Who owns that answer anyway? These are questions with simple answers. The user’s task is simply to get a number. They don’t want a website.
Smart SEO pros will focus on the type of queries where a user wants to do something – like buy Taylor Swift tickets, get reviews of her album or concerts, chat with other Swifties, etc. That’s where AI won’t be able to kill SEO or search.
What ChatGPT Can Do Vs. What It Can’t
ChatGPT can accomplish a lot of things.
It’s good at showing me how to write an Excel formula or MySQL query, but it will never teach me MySQL, sell me a course, or let me talk with other developers about database theory.
Those are things a search engine can help me do.
ChatGPT can also help answer many “common knowledge” questions, as long as the topic isn’t contested and is old and popular enough to have shown up in the training data.
Even then, it’s still not 100% accurate – as we’ve seen in countless memes and with one famous bank being called out for its AI-written article not knowing how to calculate interest properly.
AI might list the most talked about bars in NYC, but it can’t recommend the best place to get an Old Fashioned like a human can.
Honestly, all SEO pros talking about using AI to create content are starting to bore me. Answering questions is neat, but where ChatGPT really excels is in text manipulation.
At my agency, we’re already using ChatGPT’s API as an SEO tool to help create content briefs, categorize and cluster keywords, write complicated regular expressions for redirects, and even generate XML or JSON-LD code based on given inputs.
These rely on tons of inputs from various sources and require lots of manual reviews.
We’re not using it to create content, though. We’re using it to summarize and examine other pieces of content and then use those to glean insights. It’s less of an SEO replacement and more of a time saver.
SEO Is Here To Stay
What if your business is built around displaying facts you don’t really “own”? If so, you should probably be worried – not just about AI.
Boilerplate copy tasks may be handled by AI. Recent tests I’ve done on personal sites have shown some success here.
But AI will never be capable of coming up with insights or creating new ideas, staying on top of the latest trends, or providing the experience, expertise, authority, or trust that a real author can.
Remember: It’s not thinking, citing, or even pulling data from a database. It’s just looking at the next-word probabilities.
Unlike thousands of SEO pros who recently updated their Twitter bios, I may not be an expert on AI, but I have a computer science degree. I also know what it takes to understand user needs.
So far, no data shows people would prefer auto-generated, re-worded content over unique curated content written by a real human being.
People want fresh ideas and insights that only people can provide. (If we add an I to E-E-A-T, where should it go?)
If your business or content delivers value through insights, curation, current trends, recommendations, solving problems, or performing an action, then SEO and search engines aren’t going anywhere.
They may change shape from time to time, but that just means job security for me – and I’m good with that.
More Resources:
Featured Image: Elnur/Shutterstock

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Design & Dev Tools

20 Free Web Design Tools from Winter 2023

Free resources from the design community can enhance an ecommerce site.
Here is a list of new web tools and design elements from winter 2023. There are image generators, no-code builders, user-testing tools, mockups, free fonts, and more.
All the tools are free or have free plans, though most also offer premium versions. The fonts are free for commercial projects. Before using a font, be sure to verify its terms.
Free Design Tools
Miro AI is a mind-mapping tool with machine-learning models to generate images, remove backgrounds, and produce stickies. Work with sticky notes, images, cards, code blocks, and sequence diagrams. Generate expansive, multi-branch mind maps automatically.
Miro AI
PersonaGen is a user persona generator for any project. PersonaGen quickly analyzes your target audience and generates accurate user personas that help you better understand your customers.
Relicx records user sessions and then analyzes them with machine learning to identify visitor flows.
Rayst is a Chrome extension that reveals the companies, statistics, and technologies of the web and individual sites.
Linkify is a link-in-bio and an all-in-one tool to connect with your audience, primarily from social media. Linkify is in pre-launch until April.
Galileo AI creates editable user interface designs from a simple text description. Utilize AI to design faster than ever.
Outerbase is an interface for your database that doesn’t require coding. Create queries, columns, rows, tables, and schemas without writing SQL. Edit your data inline and collaboratively like a spreadsheet.
Ivory is a third-party client for the Mastodon microblogging platform from the creators of Tweetbot.
Mirrorful is a simple, open-source system infrastructure. Install Mirrorful to generate colors and other design tokens for your project. Then, import these tokens directly into your app.
Usera is a tool for in-app usability testing. Show prototypes inside your app. See how users interact and where they touch the screen.
Usera is a tool to analyze and display the fonts used on any website. Just enter the URL to learn more about its typography.
Ordinary Prompts for Ordinary People is a collection of interesting prompts for ChatGPT.
Royal Stuff for Creators is a collection of no-code and free resources for creators. There are more than 100 resources for entrepreneurs, creators, designers, and developers.
Popsync is a search tool to find and compare images from various sources. Search for a photo and get a curated canvas of quality versions. Save time finding and approving images by searching multiple providers at once.
Free Fonts
Joyful Berlin is a shadowed-graffiti display font with a classic, thick, and chunky look.
Joyful Berlin
Nugia Vintage is a retro-styled serif font with bold curves. It has a 1970s vibe suitable for nostalgic banners or vintage logos.
Nugia Vintage

Workbench is a clean and friendly handwritten font.

FatBrush is a handwritten font that’s disruptive and memorable.

Variera is a geometric and semi-condensed sans serif typeface primarily for display and visual impact. Thin and light italics are free.

Woodshed is a decorative serif font with a retro vibe inspired by vintage posters.

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Marketing & Advertising

Retail Media Should be Data Thrifty

“Retail media” refers to advertising on retailers’ websites, apps, and physical stores. The ad units include display ads, videos, sponsored product listings, email, and more.
eMarketer estimated 2022 revenue from retail media in the U.S. at $40.8 billion, representing 16.4% of all digital ad spending. As retail media advertising grows, so will the need to carefully manage consumer data.
It starts with data thriftiness.

Data Thrifty
Data thriftiness is being mindful of the types of data collected, how it’s gathered and used, and how long it’s stored. It balances privacy concerns and marketing goals and informs shoppers what is being collected and how they can opt-out.
It’s the opposite of greedily collecting all possible info.
In many ways, retailers and retail marketplaces are becoming ad platforms.
Retail media allows brands to reach shoppers very near the point of purchase. Enterprise retailers and marketplaces such as Amazon, Walmart, Macy’s, Lowe’s, and Kroger use the data collected from their ecommerce sites and point-of-sale systems to offer advertisers laser-focused targeting based on shopper behavior, buying history, and purchase intent.
“Retail media is following in the footsteps of search and social as digital advertising’s third big wave and has already established itself as a force. Built on a foundation of valuable first-party purchase data, contextually relevant ad experiences, and closed-loop reporting, retail media is seeing advertiser budgets quickly migrating in its direction,” write Andrew Lipsman, principal analyst at Insider Intelligence, in a September 2022 eMarketer article.
Lipsman has argued that retail media in the U.S. will be larger than search or social media advertising and, by 2024, could represent one in every five digital ad dollars.
Therein lies the temptation.
Brand advertisers that demanded more return on investment, tracking, and data from Google and Meta’s ad platforms could do the same with retail media.
Benefits of Data Thrift
In a post-GDPR (E.U.), post-CCPA (California) world, thoughtful and thrifty data collection is imperative. It also has many benefits.
Regulatory compliance. Collecting only the necessary shopper info to support ad placements helps retail media comply with privacy regulations.
Data protection. Retailers reduce the risk of data breaches by collecting only the essentials, lowering the chance of legal and reputational harm.
Shopper experience. A data thriftiness policy could lead to shorter forms and checkout processes.
Data management. When it gathers relatively less information, a retail media network could operate more efficiently, with reduced storage and processing requirements. Fewer bits and bytes could boost network performance and lower costs.
Better ad performance. Focusing on the most impactful, vital customer data could improve ad performance.
Frugality or Gluttony?
There is no one-size-fits-all for data frugality. Each retailer should work out its own approach. There are, however, principles to guide data thriftiness:

Tell shoppers about the data collected, its use, and how they can opt-out.
Collect only the essential info.
Don’t keep information forever.

Retail media could become a top form of digital advertising in the U.S. and worldwide. As it grows, retailers, marketplaces, and advertisers will decide how data is collected, stored, and used. Choosing frugality over gluttony will earn the trust of shoppers — and legislators.

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Enterprise SEO

Enterprise SEO: 4 Ways To Boost SEO ROI With No Overhead Costs

This post was sponsored by ResultFirst. The opinions expressed in this article are the sponsor’s own.Your CEO wants to know how important your SEO team is in the company’s big picture.
The CFO wants to make sure you’re staying within your tight marketing budget.
Meanwhile, shareholders want to see a higher return on investment (ROI) with limited cost.
So, how do you transform your SEO team into an ROI powerhouse without breaking your budget?
We’ll show you how to improve your ROI through an updated keyword ranking strategy and some untapped SEO strategies for enterprise SEO teams.
And some of these SEO strategies only cost money when they work.
In This Guide, Learn How CMOs Can:1. Get More Qualified Visitors: Add Mid-Volume Keywords To Your SEO Strategy2. Audit The True ROI Of Your SEO Strategy: Reduce Unnecessary Marketing Spend3. Hire Specific Top Skills: Scale Your SEO Team Into A High-Impact Powerhouse4. Implement Pay-Per-Performance SEO Into Your SEO Strategy5. Outperform Your Competition & Grow Your Digital Marketing Initiatives With ResultFirstWe’ll teach you how to work more efficiently with a smaller in-house marketing budget.
1. Get More Qualified Visitors: Add Mid-Volume Keywords To Your SEO Strategy
You know the drill. Your CEO wants to see millions of visitors pouring into your site with a minimum spend.
Enter SEO.
Your SEO team focuses on high-volume keywords and branded keywords to make sure traffic flow improves.
However, once website traffic begins to increase, shareholders seem to start focusing on the next key metric – return on investment (ROI).
Suddenly, your CEO starts asking to see conversion data and asking how many hours went into each conversion:
How many hours went into nurturing each visitor?
How many of those nurtured visitors converted into a sale?
How many fell out of a long marketing funnel?
How many of those visitors are converting into true profit?
Is all of this work financially paying off?
Then, you realize that high-volume keywords and branded keywords only attract top-of-the-funnel visitors, a.k.a people who are the farthest away from making a purchase.
The excitement begins to fade – your marketing team has spent hundreds of hours nurturing those top-funnel visitors to the consideration stage, only for 4.31% of visitors to convert.
Each hour spent nurturing reduces the ROI of SEO.
It’s time to make sure that the leads entering your website are closer to the conversion phase of your marketing funnel.
After all, less work to transform a visitor into profit means higher ROI.
The key: pivot your SEO team’s focus towards adding more mid-volume and low-volume keywords to your SEO strategy.
Why Should I Allocate SEO Bandwidth To Mid- & Low-Volume Keywords?
To make sure that your website leads are closer to conversion, allocate SEO bandwidth toward mid- and low-volume keywords.
What’s The ROI Difference Between High-Volume & Mid-/Low-Volume Keywords?
High-volume keywords, such as the short-tail keywords [iPhone 14] or [Android], are great for awareness and traffic. But because visitors who enter your site through high-volume, short-tail keywords are in the awareness stage of the marketing funnel, only 3% of these visitors may convert.
Mid-volume and low-volume keywords, such as the long-tail keywords [buy 256GB iPhone 14 pro max], have a 23% chance of converting with less work.
How To Increase ROI With Mid- & Low-Volume Keywords
To add mid-volume and low-volume keywords (a.k.a long-tail keywords) to your SEO strategy, simply repeat your in-house keyword research strategy to focus on search intent.
Re-performing your initial keyword research with search intent will naturally help you uncover the long-tail keywords you need to get more qualified leads and search visibility.
The Easy Way
Don’t have the budget to repeat keyword research for more qualified search terms?
Look into:
Hands-on pay-for-performance SEO agencies that combine your current keyword strategy with a well-balanced mix of short-tail and long-tail keywords. Bonus, you only pay for results; there are no budget-wasting retainers.
Automated SEO tools, which will still require bandwidth for configuration and quality control.
2. Audit The True ROI Of Your SEO Strategy: Reduce Unnecessary Marketing Spend
Being wise about how you allocate your resources is the second key to higher ROI.
Ask yourself:
Are your marketing teams aligned with your SEO goals?
Are you streamlining and automating simple SEO tasks to improve bandwidth and innovative output from your key players?
If you’re outsourcing parts of your SEO strategy, is their success resulting in net profit?
If the answer to any of these questions is no, you may be accidentally lowering the ROI of your SEO results.
Focus on these key areas to solve the largest unnecessary drains on your marketing budget.
Cost Reduction Tip 1: Ensure Content Marketing, PPC & SEO Are Aligned For Higher Success
Sharing strategies and data between marketing teams can help your organization save bandwidth costs while improving how you optimize and manage campaigns.
Siloed enterprise marketing teams can quickly become one of the largest sources of budget drain.
In fact, 13.9% of marketing managers and department heads cited alignment with other departments as a major hurdle to SEO success in 2022.
However, when broader interdepartmental collaboration is implemented, you can quickly see the ROI of SEO strategies increase.
The Problem
ROI is severely lowered when PPC teams, content marketing teams, and SEO teams are not communicating with each other, content can quickly overlap, causing cannibalization, repeat work, and more.
The cost of duplicate work, educational meetings, and strategy repairs cause unnecessary additional costs toward a conversion.
The Solution
Reduce repetitive work and raise ROI by:
Using proven data from recently completed campaigns. Save time on SEO research by leveraging successful PPC ad copy as a starting point for SERP titles and meta descriptions.
Combining and sharing PPC and SEO keyword research.
Sharing Google Ads and Search Console data between teams to save time on experimenting and help avoid mistakes.
Discovering SERP ownership and allocating ad spend to SERPs that have higher competition.
Locating and combining content pages that directly compete with SEO-focused pages, then working together to focus those content creation resources on new, high-ROI targets.
By reducing repeat work for the same conversion, you can quickly raise ROI.
Cost Reduction Tip 2: Safely Streamline & Automate SEO Tasks
In 2022, the majority of marketing managers and department heads cited a lack of resources as their largest hurdle toward SEO success.
The Problem
ROI drops when your team is stretched thin; high-quality output decreases and mistakes are made.
Mistakes take time to correct, and to your CEO, time is money that’s taken away from ROI.
The Solution
Raise ROI by investing in AI and machine learning tools that save time and help allow the output of higher-quality work from your teams.
Time saved = lower conversion costs = higher ROI.
AI and machine learning can reduce conversion costs by up to 20%, with up to 70% of the cost reduction resulting from higher productivity.
To get started, uncover which simple SEO tasks can be automated and taken off of your team’s plate.
AI can safely automate time-consuming tasks and augment SEO performance through:
SERP anomaly detection.
Ranking and traffic report updates.
Backlink profile creation.
Gathering manual SEO data.
Backlink sourcing.
Initial keyword research reports.
Topic research and article structure.
By allowing tools and AI to perform those tasks, you’ll find:
Fewer costly mistakes and correction periods, because your team has more time to focus on quality instead of racing to complete their tasks.
Less time-spend on time-consuming work, allowing your team to focus on needle-moving strategy and collaboration.
Faster paths to scalability and growth within your SEO team structure.
Each of these elements directly influences the ROI of SEO.
Cost Reduction Tip 3: Audit The ROI Of Outsourced SEO
Your CFO and CEO are highly focused on costs to operate versus profit.
You should be, too.
Outsourcing SEO tasks solves any bandwidth problems your marketing team has, but how do you know if the cost of the retainer is worth the ROI?
The Problem
ROI drops when retainers enter the picture.
When there is an expense simply because your company signed the contract or because the agency requires three months of setup time, it can be hard to prove that your agency choice was a good idea.
The Solution
Learning how retainers impact your ROI can help you paint a better picture of success.
Calculating your SEO strategy’s ROI and including retainer costs plus the time it takes to get to page 1 is key.
When is your outsourced SEO agency expecting results to begin?
How many months of the retainer will you be paying before that?
How much money could you save paying only for results?
Image created by ResultFirst, February 2023
In this scenario, the first SEO results are seen around month four.
With traditional SEO billing, you’ve already spent $4,000 for the first conversions.
With pay-for-performance SEO billing, you’ve only paid $450 for the first conversions.
After discovering the cost impact of your current retainers, try exploring other types of SEO agencies.
3. Hire Specific Top Skills: Scale Your SEO Team Into A High-Impact Powerhouse
Like searching for the perfect SEO agency, hiring new SEO professionals can be an ROI-draining gamble.
So, in order to positively impact your ROI, the key is to look for specific traits for the perfect enterprise SEO professional.
Look For These Traits In Your Next Enterprise SEO Hire
In addition to critical thinking, great speaking and writing ability, technical and programming skills, and analytics knowledge, you should also look for these key enterprise SEO traits:
Inherent knowledge of your business and its vertical(s).
A multidisciplinary mindset with a collaborative nature.
SEO reporting mastery and the ability to communicate results in ways that matter to your CEO.
A solid foundational understanding of how search engines crawl, index, and rank content.
Experience creating and maintaining technical documentation.
Deep experience with AI-assisted SEO tools and platforms.
By crafting your enterprise SEO team around these skillsets, you automatically attune your team towards high-quality, high-ROI results.
Scale Your SEO Department Effortlessly With No Recruitment Costs
This year, many marketing and SEO budgets are lower than usual.
If hiring is not included in your budget for this year, it’s still possible to scale your SEO program.
You can avoid hiring expensive SEO teams in-house and work with a pay-for-performance agency like ResultFirst to affordably scale your SEO program.
4. Implement Pay-Per-Performance SEO Into Your SEO Strategy
As you know, the startup costs of onboarding a new SEO agency can cause your ROI to plummet as you wait for results.
In some cases, the first true SEO results from a retainer SEO contract can take up to six months, effectively causing your conversion value to be much lower than your CPC.
A great alternative to traditional SEO agency models is the pay-for-performance (PFP) SEO model.
While you work with your PPC team for immediate visibility on SERPs, a PFP agency can begin working on your search visibility for free.
What Is Pay-For-Performance SEO?
Pay-For-Performance (PFP) SEO is a performance-based service model in which you are only charged when your SEO campaign is successful and your SEO goals are achieved.
Image created by ResultFirst, February 2023
So, once you reach the desired ranking for your top keywords, then, and only then, will you be charged.
PFP SEO works primarily to boost rankings, increase web traffic, and drive more revenue through:
Industry Analysis.
Competitor Analysis.
Complete Website Audit.
Keyword Research.
Complete On-Page SEO Suggestions.
Backlink Acquisitions.
Outperform Your Competition & Grow Your Digital Marketing Initiatives With ResultFirst
Pay-For-Performance SEO is here to address your economic challenges by allowing your company to achieve greater results with less marketing spend.
Ready to increase organic traffic, improve rankings, and boost conversions for your business – all while saving money and getting the most return on your investment? Start marketing with ResultFirst today!


Image Credits
Featured Image: Used with permission.

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ChatGPT Is Down: OpenAI Reports Major Outages For ChatGPT And Labs Users via @sejournal, @kristileilani

OpenAI’s ChatGPT and Labs experienced an outage today. Mobile users report receiving the dreaded “ChatGPT is at capacity right now” message and its outage limerick. ChatGPT Plus subscribers can receive a subscriber login link, which would typically bypass any capacity issues. That option also appears to be broken.Screenshot from ChatGPT, March 2023
Desktop users receive a link to the incident page for this outage, which shows OpenAI began investigating the issue at 9:41 a.m. PDT. They discovered the root cause of the issue and are working on a resolution.
Screenshot from ChatGPT, March 2023
The OpenAI Status page shows that in addition to ChatGPT, Labs is having an outage related to an underlying capacity failure. OpenAI is adding extra capacity to resolve this issue. Paid labs traffic has been restored, and they are working towards restoring free traffic.
Screenshot from OpenAI, March 2023
DownDetector also has received thousands of reports from ChatGPT users about the outage, which began several hours ago.
Screenshot from DownDetector, March 2023
ChatGPT Plus users are particularly frustrated because the premium pricing plan includes “General access to ChatGPT, even during peak times.”
Some users are turning to the OpenAI Playground while OpenAI resolves the issues with ChatGPT. It offers a chat mode (currently in beta) that can use your choice of GPT-3 or CODEX models.
Screenshot from OpenAI, March 2023
New accounts receive an initial $18 credit for the OpenAI Playground. Once you reach your usage limits, you must pay for additional credits. Prices are per 1,000 tokens, where 1,000 tokens are equal to about 750 words. Pricing varies based on the language model and context needed.
ChatGPT users can subscribe to updates from the incidents page to be notified when OpenAI has resolved the issue.
Featured Image: Vitor Miranda/Shutterstock

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