Get Results From SEO!
Why do I need SEO help?
Ecommerce MGMT, I have used SEO Consultants & SEO Agencies before and they haven’t delivered. What are you going to do differently?
Many people think it is a case of attracting as much traffic as possible but it is more important to attract fewer people who are more inclined to buy. 100 visitors who are potential customers is far better than 10,000 visitors who don’t really care about your products.
Effective SEO is about ticking all the boxes in the right way to reach the right customer. Our overall approach is clear and simple. We will never make promises of unrealistic results and there are no secretive techniques. I will help you to identify the right keywords you need to target to attract the right customer. We will then tell you how to implement the changes on your site for maximum impact and then how to increase your overall exposure using a number of clever strategies that are both achievable and affordable.
All our SEO strategies are Google-safe and there are no short cuts. I share everything with you.
If you want to learn a little bit more about SEO and our approach then continue reading.
Getting to the top of Google
The term ‘natural’ or ‘organic’ search, as it is sometimes called, refers to the way your website is listed in search engine page results without having to pay for it. Every public website on the internet is listed in the search engines somewhere but with the millions of sites competing for the same space it is often seen as difficult to rank highly. This is why businesses spend vast sums of money on paying for adwords to get above their competitors. If you have an effective SEO strategy in place you can achieve high positions in the ‘natural’ listings for many of your keyword search terms and start generating revenue from it.
Where to start with SEO?
- Keyword Research & Analysis for SEO
- Coding your website for technical SEO best practice
- Meta data and internal linking review
- Writing website content for maximum SEO
- Competitor site analysis
- Advanced SEO for Google
Coding your website for effective SEO
Writing Website Content for SEO
Search engines assign a rank to your website based on a large number of factors. One of the major factors used in the ranking process is your website content. Search engines cannot read images but they can read and understand text. If your website is full of targeted, relevant and keyword-rich web copy, that is structured in the right way, then your website will perform strongly and should rank in a high position. Alternatively, if you get this wrong you could find yourself with a website that performs very poorly and even gets penalized for irrelevant and sporadic content, regardless of how hard you are working on it.
When writing your website copy it is important to understand that you have two audiences; your customers and search engines. If you write the website copy using slang words or language that you may personally find humorous or ‘sexy’ then you may find that search engines do not fully understand it and are, therefore, unable to index and rank it appropriately. This means you pages will fail to make the impact you need. On the other hand, if you write web copy in a way that is too formal and technical you will alienate your audience because they will not find it very interesting or user-friendly. The key is to strike a balance but your main focus should be on your customer.
Effective web copy should be factually useful, relevant and designed to engage your visitor. The content must be structured with keyword-rich headings and body copy making it easy for the search engines to digest and index. This is both an art and a skill but once you have established a formula that works you can then roll it out across your website and achieve some substantial results.
Keyword research for SEO
What are your potential customers searching for in search engines?
What are the latest search term trends for your business?
Where are the low competition search term opportunities?
What search terms do you choose to target and why?
How many search terms should you choose?
Your search terms are very important because they form the basis of your website content and your search marketing strategy. This content is what will attract your customers and get you the higher rankings. If you get this part wrong, it could fundamentally damage or ruin your online business.
The importance of fresh content for SEO
You cannot gain a number one Google ranking overnight but a high ranking can be achieved fairly quickly if you apply the right strategy to optimise your website. A key part is to ensure your website is regularly update with new content. This is where you will gain an advantage over your competitors.
Many people tend to neglect their own website once it is up and running because they need to focus on their business. They think that just because the website is live then the job is done and they should automatically hit the number 1 spot in Google by right. Wrong!
Gaining results is all about continually tweaking and tinkering with your website to keep it up-to-date with news, products and services. Imagine you are a mechanic and your website is a sports car engine. The engine must be tuned and tweaked on regular basis to gain the maximum output to win the race. Your website is no different. A regular flow of extra content on your website will enhance it’s reputation when the search engine spiders come searching every few weeks for fresh content. The content will be indexed and Google will automatically catapult your website up thousands of places in the results.
Non continually active websites are dead in the water.
READY TO GROW YOUR BUSINESS?
“Yes Owen WOW is right” – Jeffry Graham