An Ecommerce persona customer or user persona is a semi-fictional representation of your target customer based on demographic data. It’s a vivid cross section of your different types of customers—their unique motivations, pain points, psychographics, preferences, and backstories.
If you want to dominate the search engines search results… get better ranking, more visibility, clicks and leads from people searching for what you offer… you will need to rank well in unpaid (organic) results.