ecommerce for manufacturers
American factories are desperate for workers. It’s a $1 trillion problem

New York (CNN Business)Demand for goods is skyrocketing as the US economy reopens from the pandemic. But there’s a big problem: American factories can’t find enough people to do the work.Even though US manufacturing activity surged to a 37-year high in March, the industry has more than half a million job openings. Factories are struggling to find skilled workers for specialized roles such as welders and machinists. Manufacturers are even having trouble hiring entry-level positions that do not require expertise.

We have a perception problem. People don’t know the jobs are here or that these are jobs they want.”


The talent shortage is not new — but it’s getting worse and could have far-reaching consequences beyond the manufacturing industry itself.As many as 2.1 million manufacturing jobs will be unfilled through 2030, according to a study published Tuesday by Deloitte and The Manufacturing Institute. The report warns the worker shortage will hurt revenue, production and could ultimately cost the US economy up to $1 trillion by 2030.”It is deeply concerning that at a time when jobs are in such high demand nationwide, the number of vacant entry-level manufacturing positions continues to grow,” Paul Wellener, vice chairman and US industrial products and constructions leader at Deloitte, said in a statement.

‘Resounding distress signal’

Manufacturers say it is 36% harder to find talent today than in 2018 — even though the unemployment rate is much higher today, according to the report. More than three-quarters of manufacturing executives (77%) surveyed said they expect to have trouble attracting and retaining workers this year and beyond.

The economy is finally booming, but millions of Americans can’t feel it — yet“Throughout the executive interviews conducted during this year’s study, a resounding distress signal kept repeating itself: ‘We can’t find the people to do the work,'” the report said.Enter your email to subscribe to the CNN Five Things Newsletter.close dialog

CNN Five Things logo

Do you want the news summarized each morning?We’ve got you.Sign Me UpBy subscribing you agree to ourprivacy policy.For example, demand for HVAC systems is very strong in North Americaas businesses reopen and people upgrade their homes. Yet air conditioning maker Carrier is struggling to find workers to help it meet that demand by building new systems.”It’s a challenging environment to hire in right now. We have to go to great lengths,” Carrier CEO David Gitlin told CNN Business last week.Ultimately, the worker shortage could act as a brake on the industry’s growth — and that of the overall economy.

‘The robots are not taking over’

Manufacturing executives say part of the problem is that many young Americans just don’t want to work in factories, in part because of fears about robots taking over and jobs getting shipped overseas.”We have a perception problem. People don’t know the jobs are here or that these are jobs they want,” Carolyn Lee, executive director of The Manufacturing Institute, told CNN Business. The institute is the nonprofit workforce development partner of the National Association of Manufacturers, a powerful industry trade group.”People think it’s a stationary, low-progression and low-knowledge industry. And that’s not the case,” Lee said.

Everyone is worried the economy is ‘overheating’. But what does that actually mean?The Deloitte report said that despite an influx of 2.7 million industrial robots in use worldwide, humans are still needed to produce the vast amount of goods.”The robots are not taking over,” said Lee. “A robot can pick up a box and move it, but a person can be creative and get ahead of what’s coming.”Yet some robotics startups are seeking to capitalize on the shortage of skilled workers.Path Robotics, a Columbus, Ohio-based startup, says it has designed the world’s first truly autonomous robotic welding system. The startup announced a $56 million round of funding Monday to fuel its expansion.”Path Robotics is solving a complex and critical problem in our country by bridging the gap between the supply of skilled welders and demand,” Lee Fixel, founder of Addition, a venture capital firm that led the round of funding, said in a statement.

Competition from Amazon

Even though millions of Americans remain out of work as the pandemic continues, the Deloitte report said “many manufacturers can’t fill” entry-level production associate positions that do not require technical knowhow and pay well above the federal minimum wage of $7.25 an hour.Those positions — including assemblers, production work helpers and hand-held tool cutters — only require a “basic level of ‘human capabilities’ such as following directions, willingness to learn and follow-through,” according to the report. In theory, they could be filled by people laid off in the hospitality or restaurant sectors as well as high school graduates.Part of the struggle is that manufacturers face heavy competition for entry-level talent from warehouse and distribution centers that are feeding the e-commerce boom led by brand names like Amazon and Chewy.Wellener, the Deloitte executive, said the rise in warehousing jobs is exacerbating the troubles for manufacturers even though those careers may offer fewer long-term opportunities.”Those jobs plateau. A person in a warehouse will cap out in terms of their ability to grow and develop their skills,” he said.

Diversity is critical

But the worker shortage is not only about the Amazon effect.Manufacturers are also having trouble filling middle-skill jobs that do require some level of technical training or applied skills. Those jobs include computer numerical control machinists, welders and maintenance technicians and often require training, licensing or certification.

Parents were hit hard in the pandemic. But vaccines and Biden’s spending plans could change thatAt the same time, the Deloitte study found that one in four women are considering leaving the manufacturing industry — a situation that could amplify the industry’s diversity issues. Even though women represent almost half of the US workforce, less than a third of manufacturing professionals are women, the report said.The report makes several recommendations for how manufacturers can do a better job of attracting talent, including launching recruitment efforts at high schools, considering flexible schedules to help work/life balance and linking leadership performance to diversity, equity and inclusion metrics.To rebuild their talent pipeline, Lee said manufacturers must proactively reach out to more diverse groups.”Manufacturing has traditionally been older, whiter and more male,” said Lee, who comes from a manufacturing family herself. “It’s mathematically impossible for us to compete in the future without having a more diverse workforce going forward.”

Manufacturing Series: Optimizing Your Product Listings

Date: 5/4/21
Time: 12:00 PM – 1:00 PM (EDT)
Status: Open
Registration Deadline: 5/4/21 12:00 PM (EDT)
Fee: No Fee

Point of Contact: Sarah Mailloux

Program Format: Online Meeting (Live)
Training Topics: COVID-19 General Support, Internet/Web Training, Managing a Business

Manufacturers who aren’t investing in ecommerce may not be positioning themselves as B2B companies leading within their industries now and in the future. They’re also giving up critical foundations that might be relevant, as more companies sell directly to consumers. Find out more about ecommerce for manufacturers and how your company can use technology to create a lasting competitive advantage.

Attendees will be able to:
– Optimize product listings on their website
– Learn tips and tricks to eCommerce success through positioning and brand consistency
– Recognize the importance of getting online and making products easy to view and purchase

Target Audience:
– Manufacturing businesses beginners
– Manufacturing businesses thinking about new market options
– New/established businesses looking to sell online

Jeffry Graham – Founder of eCommerceMGMT, will be presenting this webinar. Jeffry started and sold his first tech based company in 2011. He then started a consulting firm helping companies scale sales at unrelenting paces. Growing dynamic eCommerce companies is something Jeffry is extremely passionate about and loves helping businesses win online!Instructions: 

Zoom link sent upon registration

Registration Policies:

Registration and Fees: Payment of seminar fees may be made by check, money order or credit card. Payment must be received to guarantee your space in an event.

Refund Policy: If you wish to request a refund, please contact the conference organizer listed above to discuss. You may also elect to send a substitute in your place. If the event is cancelled, all fees will be returned.

Special Accommodations: In accordance with the American Disabilities Act and state law, you may request accommodations due to a disability by contacting the event organizer listed above. Advance notice may be necessary for some accommodations. Registration must be paid prior to accommodation requests.

Ever consider open source 18 Best Open Source Solutions for Your E-commerce Business?

One of the many advantages the Internet age has given us is the ability to launch and manage businesses online using a virtually unending list of resources that are free, paid, open-source, and proprietary.

Many people are of the notion that they can only run a successful e-commerce platform with expensive tools, plugins, etc. but that is far from the case because there are loads of awesome open source solutions created for that purpose.

1. PrestaShop

PrestaShop is a freemium e-commerce solution that enables users to launch and manage their online business with several tools that enable them to attract visitors, customize their store, conveniently manage products, sell globally, see traffic analytics, etc.

2. OpenCart

OpenCart is an online PHP-based store management system designed specifically for eCommerce websites. Its features include an affiliate program, discount and coupon codes, themes, support for integration with 3rd-party apps, etc.

3. WooCommerce

WooCommerce is a free and open-source plugin designed for any size of online merchants using WordPress (also open source). It is loved for several reasons including being easy to use, comprehensive online documentation, and support for integrating with other platforms.

4. X Cart

X Cart is a robust eCommerce platform created with the aim of enabling users to successfully establish businesses online. It offers 24/7 support, a rich list of features and integration support for other platforms, as well as a premium offer to those users who want to chip in some cash for enterprise functionality.

5. osCommerce

osCommerce is a free e-commerce and online store management platform with tools for managing your very own self-hosted online store or website with the advantage of securely managing your products and tracking your sales.

6. Zen Cart

Zen Cart is an open-source PHP-based online store management system that simplifies creating online stores and makes interacting with the platform, whether as an administrator or customer, more user-friendly. It contains 16 categories of 1800+ add-ons with a community of about 150,000 members.

7. CubeCart

CubeCart is a free customizable e-commerce system that enables users to open online websites where they can sell products to anywhere in the world. It offers a plethora of extensions including shipping calculators, payment gateways, etc.

8. Drupal Commerce

Drupal Commerce is an open-source eCommerce framework used for building flexible e-commerce websites and apps based on Drupal. It offers several features such as mobile responsiveness, support for integration with 3rd-party software, complete freedom over the visual appearance of websites, etc.

9. VirtueMart

VirtueMart is a free open source e-commerce solution designed to be used with Joomla. It offers users 500+ features specific to customers, merchants, developers, and web agencies and is loved for its accessibility.

10. Magento Community Edition

Magento Community Edition is a free and open-source version of Magento that enables users to build and grow unique stores online with ready-to-use extensions and by working with official Magento partners.

11. Ubercart

Ubercart is a free and open-source e-commerce solution built to enable Drupal users to build a community around the sales of any type of product e.g. eBooks, premium creative content, etc. while maintaining a seamless line of interaction between clients to boost customer satisfaction.

12. Tomato Cart

Tomato Cart is an open-source user-friendly eCommerce solution based on osCommerce 3. It is completely customizable, lightweight, and contains a built-in Content Management System, among other features.

13. JigoShop

JigoShop is an established open-source eCommerce platform that adds functionality such as easy product migration, currency conversion, shipping rates, etc. to WordPress. It is loved for its modern design, quick runtime speed, extensions support, and reporting system, among other features.

14. paGO Commerce

paGO Commerce is a free and open-source eCommerce solution build for Joomla users. Its features include a robust coupon system, paGO Quickpay for making payments, a single-page checkout optimized to promote high conversions, an attribute system, etc.

It is created by the developers at corePHP to be PCI-compliant and targeted at medium to enterprise-level businesses with real-time support in the backend.

15. AFCommerce

AFCommerce is a robust online store with both an administration area and storefront preconfigured right out of the box. It also contains a website builder that enables users to build an unlimited number of web pages complete with custom fonts, structural layout, colours, etc.

So there you have it, folks, the 15 best open source solutions to set up your e-commerce business. What’s your favourite open source eCommerce solution?

16. Bagisto

Bagisto is a free and open-source Laravel eCommerce platform created to enable users to build and scale their business. It features Pure RTL support, product SEO, a multi-store inventory, multiple channels for selling products, and a beautiful user interface that is equally easy to navigate.

Among bagisto’s coolest features is its multi-vendor marketplace which encourages merchants from all over the world to sell products without boundaries, and also its robust documentation for users interested in using it (i.e. the bagisto framework) for development.

17. Spree Commerce

Spree Commerce is an open-source eCommerce platform and one of its favourable strong suits is its mobile-first customizable user experience. Relied upon by several popular businesses like Diehard, the New England Patriots, Fortnum & Mason, Kenmore, and Craftsman, to mention a few, Spree Commerce is a significant player in the open-source business community.

Some of its popular use cases include a multi-vendor marketplace, a PWA frontend app, a multi-tenant platform, B2B or B2B2C eCommerce, and integrations with 3PL, MailChimp,, POS, and Avalara AvaTax.

18. ClicShopping

ClicShopping is another free and open-source store online B2B/B2C application built using PHP and MySQL designed with the aim of enabling anybody to create a reliable and efficient eCommerce store. It is probably the oldest software in this list that has managed to stay relevant thanks to its dedicated team of volunteer developers, donations from supporters and other types of contributions.

ClicShopping is compact, doesn’t require a lot of resources to run, and just like with WordPress, you can install small applications (plugins) to extend its functionality. If you’re familiar with PHP and MySQL then building your B2B/B2C application will be a breeze.

Have you got any suggestions to share with us? Let us know.

Is working remote for big tech here to stay? Google Is Saving Over $1 Billion!

With Covid-19 restrictions lifting, more people are booking trips and hotels online, which is very good for Google’s advertising business. Google’s employees, however, are working from home and not traveling as much on the company dime — and that’s also good for its business.

During the first quarter, Google parent Alphabet Inc. saved $268 million in expenses from company promotions, travel and entertainment, compared to same period a year earlier, “primarily as a result of COVID-19,” according to a company filing.

On an annualized basis, that would be more than $1 billion. Indeed, Alphabet said in its annual report earlier this year that advertising and promotional expenses dropped by $1.4 billion in 2020 as the company reduced spending, paused or rescheduled campaigns, and changed some events to digital-only formats due to the pandemic. Travel and entertainment expenses fell by $371 million.

-Bloomberg Reports

The Boston Herald Says Ecommerce MGMT is Giving Manufacturers an Ecommerce Opportunity

Denver, CO, April 20, 2021 –(– – Ecommerce MGMT is an ecommerce cooperative committed to one thing, increasing ecommerce sales online for manufacturing companies. The providers involved in the cooperative are best in class. Dedicated to using the right solution for each member situation.

The Ecommerce Management Cooperative is creating big changes manufacturers.

The cooperative created something special manufacturers can now leverage to be successful online. They also have made it extremely cost effective. Which is much needed during these times.

“Many businesses far too often get burned or taken advantage of by marketing agencies. It should not happen, so we make sure it won’t.” – Founder Jeffry Graham

This Ecommerce cooperative packs a punch in its memberships and various programs. With Ecommerce Education through its Ecommerce EDU division. They have built relevant up to date courses in various aspects of ecommerce.

Providing free events, webinars, online courses and a full suite of online solutions you can take full advantage of.

The cooperative helps companies with limited resources leverage the cooperative’s experience to give your business the resources of more powerful companies.

“With Ecommerce moving so fast and so many companies falling behind we needed to act, so we did.” – Co-Founder Curt Anderson

Built to benefit companies looking to grow online. Join this group of industry professionals that all have one common goal, to help your manufacturing company succeed online.

“In Ecommerce, success almost always comes down to execution. So we help them execute.” – Co-Founder Damon Pistulka

Contact Information:
Ecommerce MGMT Cooperative
Jeffry Graham
Contact via Email

Read the full story here:

How Ecommerce Management Is Transforming Retail

We expect more from retailers than we once did. If we’re looking a specific product online, we expect that the site can also inform us where we can check it out in person. And, if we’re in a store and the products we want aren’t there, we expect store associates to be able to locate it for us either online or in another store, and help us obtain it immediately.

Those aren’t unreasonable expectations today, but shopping didn’t used to be this way. A few short years ago, brick and mortar and online stores were barely connected — if an online store even existed at all. If the merchandise we wanted wasn’t available, we were pretty much out of luck.

Now, leading retail brands are transforming customer experiences with seamless transitions that blur the lines between shopping online and in person. Powered by sophisticated ecommerce and order management software, unified omni-channel shopping has swept the retail industry. Today’s consumers are already comfortable with the tech-enabled ease and convenience of shopping this way, and they have no desire to go back to how things used to be.

“87% of shoppers begin their hunt in digital channels, while 71% of shoppers prefer to leave a store with a product in hand.”SALESFORCE AND PUBLICIS.SAPIENT | SHOPPER-FIRST RETAILING REPORT 2018

Moving at the speed of shoppers.

Modern ecommerce management systems are equipped with powerful tools to help retailers keep pace with shoppers across multiple channels and touchpoints, resulting in truly unified, omni-channel customer experiences.

In today’s retail landscape, these omni-channel “buy anywhere, fulfill anywhere” experiences are key to customer satisfaction. By combining an ecommerce and order management system with real-time inventory optimization throughout stores, distribution centers, and transit, it’s also easier to achieve than ever before. Now you can ensure that customers can buy, receive, and return the products they want, when and where they want.

The “buy anywhere, fulfill anywhere” approach applies to all of a retailer’s brands and global markets, too. A sophisticated ecommerce management system can unify a retailer’s approach to shopper journeys from every owned brand — as well as across different nations, currencies, and languages.

“79% of customers are willing to share relevant information about themselves in exchange for contextualized interactions in which they’re immediately known and understood.”SALESFORCE RESEARCH | STATE OF THE CONNECTED CUSTOMER, OCTOBER 2016GET THE REPORT AI-powered predictive intelligence inside ecommerce management systems can also personalize shopper journeys at every touchpoint. This is especially important for retailers, because 71% of customers use their mobile devices to make decisions while shopping in a store. Predictive intelligence streamlines customer journeys by presenting shoppers with personalized search results on mobile. At the same time, AI can help store associates upsell and cross-sell with product recommendations based on customer data.

Seamless omni-channel retail experiences.

Today, there are virtually no boundaries between shopping online and in person. This has brought great convenience to consumers, as well as great success to brands that have embraced omni-channel retail and ecommerce management systems — like Commerce Cloud.

American big-box pet retailer PetSmart is one of those forward-looking brands. PetSmart used to have a siloed approach to customer relationships, but they knew that 360-degree insights would help them truly put customers first. Using Commerce Cloud, PetSmart replatformed its entire website just a few weeks before the holiday shopping season. The new capabilities within Commerce Cloud gave PetSmart the flexibility to innovate faster and the ability to handle the major scale and peak volume of shopping events like Black Friday more easily than ever.

“Salesforce enables us to connect with our customers authentically. To help them in every step of their pet’s life. To see that growth and to see how much we are empowered to actually deliver against our business strategies. That’s very freeing.”BETH MCCORMICK | VP COMMERCE AND CUSTOMER ENGAGEMENT TECHNOLOGY, PETSMARTWATCH THE STORY Commerce Cloud has also streamlined ecommerce management for the multinational German athletic brand PUMA. To maintain a consistent aesthetic across all sites and deliver unified customer experiences across all channels, PUMA used Commerce Cloud to reconfigure its entire web presence in under 90 days. To ensure success, Commerce Cloud teams provided PUMA with support and training throughout the process. It all paid off — PUMA’s new website exceeded expectations and broke company records.  

“If it weren’t for [Commerce Cloud] and the consultancy that they provide for us, we would have had a really difficult time. These things have increased our sales in ways I didn’t see coming.”KEN KRALICK | HEAD OF GLOBAL ECOMMERCE, PUMA

-Salesforce Team