Marketplaces to Buy and Sell Websites
Business broker marketplaces list domains and websites for sale and assist buyers and owners with the process.
Here is a list of marketplaces to buy and sell online businesses. There are tools for valuing a business, due diligence, and financing — and professionals to consult on the details.
Marketplaces to Buy and Sell Sites
Latona’s is a boutique merger-and-acquisition broker specializing in cash-flow-positive digital assets, such as websites, ecommerce (including Amazon FBA and Shopify), membership, lead generation, SaaS, and domain portfolios. Beginning as a domain name broker, Latona’s shifted to web companies in 2008, focusing on properties with an annual profit of at least $20,000 and one year of positive trading.
Latona’s
FE International provides M&A services for SaaS, ecommerce, and content businesses. It has an extensive global network of 80,000 pre-qualified technology investors and has completed over 1,500 transactions. FE International provides help throughout a transaction, from exit planning to valuation, negotiations, due diligence, accounting, legal structuring, post-sale considerations, and more.
BizBroker24 sells websites and internet businesses with valuations between $150,000 and $20 million. A registered broker-dealer, BizBroker24 assists buyers with the entire acquisition and capital-raising process and provides educational resources on financing, due diligence, business valuation, market trends, and more. For sellers, BizBroker24 consults on valuation, assembles a marketing plan to attract qualified buyers, and helps negotiate the price and terms.
Flippa, headquartered in Melbourne and Austin, is a global marketplace for buying and selling online businesses and digital assets, including ecommerce stores, blogs, SaaS companies, mobile apps, social media accounts, and newsletters. Flippa offers an in-depth due diligence service and access to third-party brokers and financing providers. The free valuation tool estimates a business’s worth.
Flippa
OpenStore is a site for qualified Shopify store owners to sell their businesses. To receive an offer, owners can link to their Shopify store, add financials, and connect advertising accounts. A separate OpenStore service accepts Shopify businesses for 12 months and pays the owners guaranteed monthly payments. OpenStore was co-founded by startup veterans from Opendoor, Atomic, and Google.
Empire Flippers is a marketplace for buying and selling web businesses. The platform vets all sellers, examining the site’s history of earnings and traffic. Sellers must have at least $2,000 monthly profit over a 12-month average. It typically lists a website by taking the average net profit of the last six to 12 months and multiplying that amount by 20 to 60. Empire Flippers has sold over 2,250 businesses with a total value of over $480 million.
Quiet Light facilitates the buying and selling of profitable online businesses. Potential sellers receive a free valuation from analysts with firsthand experience in starting, buying, and selling internet-based businesses. Quiet Light has sold over 750 online businesses for over $500 million in total transaction value, with prices from $65,000 to $13.5 million.
Quiet Light
Website Properties sells established websites and other digitally native or tech-enabled businesses. The brokerage’s partners have collectively started, developed, operated, and sold over 50 internet-based businesses. Website Properties sends listings to a private list of 30,000 qualified buyers and utilizes a network of partner and portal sites, including over 50 business-for-sale sites, newspapers, and U.S. business journals.
Website Closers is a brokerage for digital businesses, including marketing agencies, Amazon FBA, SaaS, and ecommerce. The company’s entire go-to-market process takes less than a week. Website Closers has sold more than 2,300 businesses, facilitating $2.2 billion in transactions.
Sedo (“Search Engine for Domain Offers”) is a platform for the professional trading of domain names. Its brokers help find domains and its searchable marketplace contains over 24 million domains for sale. Sedo has over 3 million registered customers.
Sedo
BuySellEmpire is a marketplace for buying and selling internet businesses, including ecommerce stores, Amazon sellers, affiliate sites, agencies, SaaS memberships, display advertisers, lead generators, blogs, marketplaces, and Chrome extensions. Businesses must have $1,500 in monthly revenue and one year of verifiable income and traffic. Fees for completing a sale are as low as 4%, depending on the transaction.
Business Exits specializes in selling companies with revenue of $2 million to $60 million, including ecommerce, IT services, agencies, and software. Business Exits says it has a 91% success rate of selling within six months and facilitated $315 million in transaction volume in 2022.
Niche Investor (formerly BlogsForSale.co) sells content sites, ecommerce businesses, and niche digital assets. Owners can sell directly to Niche Investor or list on its marketplace, which contains over 60 businesses, priced from $599 to $799,000, at the time of writing. Sales fees start at 7%.
Acquire.com is a startup acquisition marketplace connecting buyers and sellers and providing acquisition support, from legal documentation to due diligence. Sellers pay nothing to list a business and a 4% fee only if sold.
Acquire.com
