AI Tools for Video Timestamps, ‘Key Moments’

Google ranks YouTube videos prominently in organic search results. For certain queries, Google shows multiple YouTube videos on top of results, sometimes with a rich snippet thumbnail.

But there’s another way to make videos even more visible in search results: “key moments.”

“Key moments” in search results elevate a video’s visibility. Click image to enlarge.

When clicked, key moments unfold to show sections within a video. For example, Google’s top-ranking video for “how to learn knitting” includes these key moments:

  • “How to make a slipknot: 1:00”
  • “How to cast on: 3:24”
  • “How to actually knit: 6:32”
  • “Knitting the second row: 13:55”

When clicked, key moments unfold to show sections within a video. Click image to enlarge.

Google sometimes generates key moments automatically. But the best way to ensure inclusion is to create clickable timestamps informing Google (and YouTube search) of a video’s components.

Here are the timestamps for the knitting video above.

The best way to receive “key moments” in SERPs is with clickable timestamps. Click image to enlarge.

Creators can insert the timestamps manually, but it’s time-consuming. New generative AI tools can do it in seconds.

What follows are four such tools. All require a voiceover (for a transcript) because they analyze text to assign chapters within the video.

Instant Chapters

Instant Chapters generates timestamps automatically using AI. Provide the YouTube video URL and select how many chapters you want it to generate.

The tool comes with a free, unlimited 7-day trial. A credit card is required. After that, it costs $9 per month for unlimited videos.

Zubtitle

Zubtitle generates subtitles for any uploaded video and, via the built-in assistant, a headline, summary, social media posts, and a “timeline,” i.e., timestamps.

Zubtitle’s “Bootstrapper” (watermarked) version is free forever. Premium plans start at $19 per month for 10 videos, 20 minutes total.

Decipher

Decipher is an AI-powered tool for audio and video files. Upload a file, and it will generate a transcript with a summary, pull notable quotes, create social posts, generate subtitles (for key moments), and suggest a title. (For subtitles, click “Chapters” in the left-hand panel.)

A limited version of Decipher is free. Paid versions start at $29 per month for 240 minutes of audio or video.

Taja

Taja optimizes YouTube videos for search on Google and YouTube. Input a YouTube video URL, and Taja will generate a description with clickable chapters, tags, and a title.

Taja offers a free 7-day trial, credit card required. Paid plans start at $17.50 per month for four videos.

AI Tools to Analyze Complex Documents

Generative AI is handy for condensing and simplifying vast amounts of info. Use cases for marketers and business execs include:

  • Explaining complicated documents, such as patents.
  • Summarizing long narratives into key points and definitions.
  • Extracting important sections of ebooks and whitepapers for blogs and promotional materials.

What follows are four gen AI tools to accomplish those tasks. To test, I instructed the tools to analyze a 2023 patent from Google for Search Generative Experience, with three prompts:

  • What is this document about?
  • How does SGE select external resources in its answers? Do the resources originate from organic search results?
  • Define essential terms from the document.

My goals were to evaluate the accuracy of the responses and check for “hallucinating” — inventing info.

ChatGPT

Home page of ChatGPTHome page of ChatGPT

ChatGPT

ChatGPT can now process uploaded documents, including PDF files. It provided a generic overview of the prompt, “What is this document about?”

But it was the only tool that answered the second question, “Did the resources originate from organic search results?”

According to the patent document, not all documents are selected solely from organic search results. The selection process involves different categories of search result documents:

Query-Responsive Search Result Documents: These are documents obtained in response to the original query submitted by the user.

Related-Query-Responsive Search Result Documents: These documents are derived from searches performed for queries related to the original query.

Recent-Search-Responsive Search Result Documents: These are documents that responded to recent queries, possibly related to the current query or user’s search history.

ChatGPT made up the names of the categories (in bold)! The patent does not use those terms.

So I prompted, “I don’t see these category names in the original document. Did you make them up?”

ChatGPT’s response:

You are correct, and I apologize for the confusion. The category names I used (“Query-Responsive Search Result Documents,” “Related-Query-Responsive Search Result Documents,” and “Recent-Search-Responsive Search Result Documents”) were indeed my own phrasing to summarize the concepts described in the patent. They are not directly quoted from the document.

The patent actually discusses the process of selecting documents based on their responsiveness to a given query, related queries, and recent searches. These selections can include documents that responded to the original query, as well as those responding to related or recent queries. My intent was to clarify this process, but I should have stated clearly that these category names were my own summarizations, not direct quotations from the document.

Thank you for pointing out this discrepancy.

ChatGPT’s response is an example of hallucinating, a weakness of many gen-AI tools.

Claude

Home page of ClaudeHome page of Claude

Claude

Claude is an independent generative AI model from Anthropic that does not use ChatGPT, unlike the other tools on this list. In my testing, Claude was the most cautious in responding.

For example, the other three tools answered “Yes” to “Are the documents selected from the organic search results?” Only Claude offered a nuanced response:

The patent does not explicitly state if the documents are selected from organic search results.

However, there are a few contextual clues that suggest they are referring to organic search results:

    • The background describes providing query-based summaries of “search result documents” without specifying if these are organic or paid results. Typically “search results” refers to organic results returned by a search engine.
    • There is no mention of filtering out or handling paid/promoted result documents differently than organic documents when selecting documents to summarize.
    • The goal seems to be summarizing the most relevant documents to the search query to provide an overview for users. Organic search results are generally more optimized for relevancy than promotional or paid results.
    • Related queries are used to expand document selection. Related/expanded queries are typically used with organic document sets, not paid advertising results.

So while not definitively stated, the patent language strongly suggests the query-responsive documents being selected to generate summaries are organic search results rather than paid or promotional results.

PDF Pals

Home page of PDF PalsHome page of PDF Pals

PDF Pals

PDF Pals is a desktop application that offers 30 free questions for testing. It requires a ChatGPT API key for those tests.

Once installed, PDF Pals can process uploaded PDF documents.

The tool helpfully includes page numbers with its responses, making it easier to verify the info. Clicking any page number will take you to that section in the document.

In my testing, PDF Pals didn’t simplify the patent to my level of understanding. Its responses were too technical, despite my prompting it otherwise. Still, the summaries were useful, albeit complicated.

AskYourPDF

Home page of AskYourPDFHome page of AskYourPDF

AskYourPDF

AskYourPDF is a web app requiring no API key for testing. After scanning a document, AskYourPDF suggests optional follow-up questions. Like PDF Pals, it includes page numbers, although they are not clickable.

AskYourPDF’s responses were easier to understand than PDF Pals’ and, conversely, less comprehensive. And it didn’t extract definitions from the PDF patent, stating incorrectly that none were there.

Thus AskYourPDF in my testing was helpful for higher-level overviews but not detailed. A benefit of that approach, however, is likely fewer hallucinations.

Interestingly, all four tools analyzed the Google PDF patent slightly differently. Each provided unique explanations. The key is verifying the info. All of the tools made mistakes.

17 Free Web Design Tools, Fall 2023

Many free resources from the design community can enhance an ecommerce site. Here is a list of new web tools and design elements from fall 2023. There are tools for color palettes, UX design, presentations, logo generation, carousels, email templates, free fonts, and more.

All of these tools are free or have free plans, though most also offer premium versions. The fonts are free for commercial projects. Before using a font, be sure to verify its terms.

Free Design Tools

Perception is an AI-powered tool to generate color combinations or palettes. Perception also leverages color psychology research data to help determine palettes likely to convey a desired mood. Quickly and easily create visually appealing color schemes that emotionally connect with target audiences.

Home page of PerceptionHome page of Perception

Perception

Supademo creates interactive demos and guides. The latest update features generative AI to create how-to docs and text annotations. Personalize Supademo based on demo type, intent, and the element clicked in each slide. The update also features advanced analytics, video support, collaboration improvements, and more. The free version includes up to five demos.

Pitch 2.0 is a platform to create and share presentations. The 2.0 update features an AI presentation generator, a links overview page to manage outreach, new animations, a duplication button to create your own templates, a gallery for shared decks, and more. The premium plan includes version history.

Punkt is an all-in-one user-experience writing and content design platform, soon to launch. The platform states it will harness content to craft experiences, lead design, shape interactions, and drive user engagement. Sign up for the beta waiting list.

Home page of PunktHome page of Punkt

Punkt

Venngage Accessible Design Tool ensures accessibility to your content on the Venngage infographics platform. Explore the visual simulator to improve accessibility for people with visual impairments. Enhance accessibility with AI-generated alt text. Simplify pie charts, graphs, and more. Click “Check Accessibility” before completing your design to detect compliance issues and make necessary edits.

Told is an in-product pop-up survey tool to collect user feedback. Build event-triggered in-product surveys and announcements without code. Identify users (without asking) via hidden fields. The free plan allows 150 reaches per month.

Postnitro is an AI-powered tool to create branded carousels for social media. Access core carousel capabilities and templates and generate unlimited carousels. Instantly apply your logo, colors, name, and more to any template.

Home page of PostnitroHome page of Postnitro

Postnitro

Zoviz is an online logo maker for branding. Get one-click logos and icons. Zoviz charges for final files; before that, you can view, create, and edit your versions for free.

Workverse 2.0 is an update to the virtual workspace platform. Meet with your teams and collaborate using high-definition video chats, screen-share, and virtual whiteboards. Manage projects and get work done through task management, AI chatbot, privacy protection, health tools, and more. Free space sessions are limited to 10 guests for 60 minutes.

Grammar Checker & Rewriter from Linguix is a multi-lingual grammar checker and rewriter for Figma, the design platform. Grammar Checker & Rewriter analyzes content as you write and underlines mistakes or sentences in a given FIgma object. Apply corrections in one click or expand them for more context.

Tabular is a no-code design tool to create responsive emails. Design high-performing email templates and campaigns using the email template builder — directly from the editor. Download up to two free HTML or PDF emails per month.

Home page of TabularHome page of Tabular

Tabular

Free Fonts

Adecko is a bold and bubbly graffiti font with plenty of energetic street style.

Home page of Adecko fontHome page of Adecko font

Adecko


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Lost Type, an update from 2018, is based on Vietnam’s rich typographic heritage, paying homage to a bygone era.

Home page of Lost Type fontHome page of Lost Type font

Lost Type

Bigger is a condensed all-cap display font with minimal roundness and small gaps to emphasize the blocks.

Home page of Bigger fontHome page of Bigger font

Bigger

Fonzie is a versatile font with four styles, offering tradition and innovation. Its basic style provides an elegant, space-saving condensed form.

Home page of Fonzie fontHome page of Fonzie font

Fonzie

Murah is an elegant handwritten font infused with modernity and charm. It’s an all-caps font that helps convey info in a friendly manner.

Home page of Murah fontHome page of Murah font

Murah

Lemon is a heavy, condensed typeface for display. The font family comes in nine weights and eighteen styles. The regular weight is free.

Home page of Lemon fontHome page of Lemon font

Lemon

Custom GPTs for Marketers

Custom GPTs are versions of ChatGPT created by OpenAI users for specialized tasks. Many custom GPTs launch every day.

Here are five of the most useful for marketers with ChatGPT Plus accounts.

Helpful GPTs for Marketers

Elegant Logo Creator generates logos from prompts and offers unlimited revisions. To test, I entered this generic instruction:

Create a logo for a marketing community of people helping each other.

The tool produced this logo and explanation:

Screenshot of logoScreenshot of logo

Initial logo from Elegant Logo Creator.

The logo for your marketing community emphasizes mutual help and collaboration. It features a circle of interconnected abstract human figures, symbolizing unity and support within the community. The warm color palette of oranges and yellows, set against a clean white background, adds a friendly and approachable feel. This design aims to embody the spirit of teamwork, growth, and community, reflecting the core values of your marketing group.

I then asked it to include red and to make it simpler. Here’s the response:

Logo version 2Logo version 2

Revised logo with extra red.

I concluded with the following:

Remove the extra dots and make it a circle of people helping each other, more like the first version but simpler (less detail). It should be less of an ornament and more like a minimalistic logo. Include the name “Smarty Leads.”

Here’s the result:

Final logo versionFinal logo version

Final version with “Smarty Leads.”

I could have continued for hours. Overall this GPT was a big help in generating a logo concept to build on.

Maestrix | All-in-one Marketing CoPilot helps formulate a value proposition, brand message, and target market.

I pasted my family blog URL, and Maestrix responded:

The value of [this site] lies in its rich, family-oriented content that caters to a diverse range of interests, from nature exploration and wildlife encounters to cultural experiences and budget-friendly travel tips. This content is valuable for families seeking unique, accessible, and varied travel experiences within the United States.

It also provided marketing tactics:

Emphasize the unique aspects of your content. For instance, your focus on family-friendly adventures, budget travel, and less-explored destinations like Connecticut or specific trails in popular locations. Highlight these unique angles in your marketing.

Content Helpfulness and Quality SEO Analyzer reviews content for omissions and reader benefits compared to competitors.

In a May article, I suggested using ChatGPT to analyze text. But the Content Helpfulness GPT is better, as it focuses on specific aspects of a page.

Paste your own URL and a competitor’s, and enter a target search query. The tool will provide suggestions based on Google’s helpful content algorithm, overall readability, and relevance to the query and its intent.

Trending TikTok Hashtags Finder Tool is a free hashtag generator for a given query. First, it searches TikTok for that keyword. It then checks those videos for hashtag ideas. Finally, it pulls trending hashtags from Ads.tiktok.com.

I asked for TikTok hashtag suggestions for “traveling in NY state.” It generated a table as well as a few usage stats.

List of 10 hastags.List of 10 hastags.

Trending TikTok Hashtags Finder Tool provided popular TikTok hashtags and isolated stats for the phrase “traveling to NY state.” Click image to enlarge.

DesignerGPT creates quick and simple website designs. I used my earlier logo prompt:

Create a design for a community of marketers helping each other.

The tool quickly created a website layout to download and deploy immediately. It also provided instructions on how to use the design.

Screenshot of web layout from DesignerGPTScreenshot of web layout from DesignerGPT

DesignerGPT creates quick and simple website designs.

The layout is nothing special, but the slogan, headings, and email opt-in form were helpful, saving time, especially for new sites or projects.

I could have chatted more with the tool, requesting a better top banner, a different color palette, and a revised template organization.

Will Custom GPTs Boost Ecommerce?

OpenAI and Amazon Web Services have just released no-code tools for building custom AI bots capable of automating and optimizing many ecommerce and retail tasks.

OpenAI announced on Nov. 6, 2023, that it would roll out custom versions of ChatGPT and would soon open a GPT store where developers could publish generative pre-trained transformers (i.e., “GPTs”) aimed at specific tasks.

Then, on Nov. 16, AWS released PartyRock, its experimental low-code AI app builder running on Amazon Bedock.

Screenshot of PartyRock web page.Screenshot of PartyRock web page.

PartyRock is Amazon’s low-code AI app builder, currently in experimental mode.

Almost No Code

For merchants, the key takeaway from these announcements is that generative AI can be customized, at least to some degree, without a developer. The tools are about as easy to use as Zapier or your favorite spreadsheet software — assuming you’re comfortable with formulas and pivot tables.

The announcements represent a change in AI applications since customization has heretofore required advanced programming capabilities and API access (still needed for high-volume, niche apps). Already, no-code builders are enabling amazing AI bots using “instructions” and “knowledge.” Only “actions,” connecting custom GPTs to data, are low-code

Using OpenAI’s builder, let’s create a custom GPT and discuss some possibilities.

Ad Copy

Here is our scenario. Imagine you are a marketing manager for a direct-to-consumer nutritional supplement brand. Your company has purchased host-read ads on 50 podcasts. The ads were successful but required loads of copy.

Let’s build a GPT for that.

Paid OpenAI accounts now include an “Explore” link in the upper left of the ChatGPT page. This is where the custom GPTs will reside.

Screenshot of the ChatGPT menu showing the Expore tab.Screenshot of the ChatGPT menu showing the Expore tab.

Paid ChatGPT users can access the GPT builder via the Explore link.

Opening the Explore link will show “Create a GPT,” the option to create a custom (semi-custom, really) version.

Not surprisingly, OpenAI has provided a chat-based tool to get started.

The bot begins:

Hi! I’ll help you build a new GPT. You can say something like, “make a creative who helps generate visuals for new products” or “make a software engineer who helps format my code.” What would you like to make?

Screenshot of the GPT builder via a chat.Screenshot of the GPT builder via a chat.

Enter the GPT instructions manually under the Configure tab or as a chat with the GPT builder. Click image to enlarge.

Answering the initial queries launches the first round of questions. All the while, a preview of the in-progress custom GPT appears on the right side of the page. The preview informs how the new chatbot is working.

Screenshot of a ChatGPT Preview.Screenshot of a ChatGPT Preview.

Test the output via the GPT preview while you configure the custom version. Click image to enlarge.

This back-and-forth chat and a subsequent field in the configured GPT constitute what OpenAI calls the “instructions” part of the process. Spend some time with these instructions, and don’t hesitate to ask it to change. You can exit your GPT and update it later.

Under the “Configure” tab at the top of the builder are the specific instructions for the GPT. You can modify these directly.

Assemble or edit the GPT under the “Configure” tab. Click image to enlarge.

One of the best features is the ability to add “knowledge” to the GPT. For example, we can upload the brand’s copywriting style guide, although knowledge can be more or less anything.

Screenshot of Knowledge page.Screenshot of Knowledge page.

The GPT can include brand-specific knowledge. Click image to enlarge.

Finally, the GPT can have coded “actions.” These are similar to a ChatGPT plugin connecting to live data.

Actions allow a GPT to connect to external APIs such as Zapier. Click image to enlarge. 

Actions make the custom builders low-code rather than no-code because you work with data and APIs to extend the GPT’s capabilities. For example, we could connect our podcast copywriter to an endpoint of upcoming sales and a calendar showing a schedule of podcast ad placements. This information could inform the (human) writer about which promotions to mention in a given host-read ad.

Many Possibilities

Podcast ads may or may not help your business. Perhaps, instead, you need a GPT to analyze proposed after-Christmas promotions to know how many units to sell for a discount to be worthwhile.

Or what about a GPT that helped identify season spikes in product demand? Would a retailer want to know how weather conditions in Michigan impacted its online sales?

We’ll learn in the next few years how AI and machine learning play out. At the moment, the possibilities seem numerous.

4 AI Tools to Condense Text, Audio, Video

Generative artificial intelligence is powerful for analyzing and summarizing content. Here are four innovative tools for that task.

Claude for PDFs

Reading long reports is challenging in an era of information overload. I’ve tried many document condensers, but nothing was better than ChatGPT. Then I found Anthropic’s Claude, which analyzes and condenses text, including PDFs.

To test, I uploaded to Claude the PDF of Google’s patent in 2015 for classifying sites as low-quality. Claude produced an informed, condensed explanation without too much detail.

Per Claude, the patent:

  • Assigns a quality score for each resource linking to a site.
  • Groups the resources based on their score ranges.
  • Counts the number of resources in each group.
  • Calculates a weighted average link quality score for the site using the distribution of resources in the groups.
  • Classifies the site as low quality if the link quality score is below a threshold.
  • Can decrease rankings in search results of low-quality sites.

In short, it classifies sites as low quality based on their backlinks.

Claude allows for adjustments in the prompts for more detailed summaries, definitions, chapter creation, and more. Like ChatGPT, Claude saves all dialog so users can return and request more refinements and data.

Use Claude to:

  • Create takeaways of your own content.
  • Understand long and complicated documents.
  • Summarize content in different formats, such as paragraphs, tables, or lists.
  • Create glossaries from any document.

Claude pulled these definitions from Google’s patent.

Glasp for Web Pages

Glasp condenses text from web pages. Users highlight sections of a page. Glasp will then create a summary while preserving the original for comparison.

Use Glasp to:

  • Curate your content for newsletters, social posts, or blogs.
  • Educate your team by sharing summarized resources.

Glasp condenses text from highlighted sections of web pages, such as this example from Animalz, a content marketing site. Click image to enlarge.

Spext for YouTube Videos

Spext condenses and organizes audio and video. It works well for podcasts and YouTube videos by allowing users to choose the sections to analyze.

Spext breaks YouTube videos into chapters (with text), allowing viewers to navigate to relevant parts and skim the rest. There’s also a search option to find info within the video.

Use Spext to:

  • Turn extended product demos into shorter sections that are easier to navigate.
  • Create courses from long videos.
  • Create summaries and takeaways from your own videos.
Screenshot of a Spext page for applying a YouTube URL for takeaways and chapters.Screenshot of a Spext page for applying a YouTube URL for takeaways and chapters.

Spext breaks YouTube videos into chapters, allowing viewers to navigate to relevant parts and skim the rest. Click image to enlarge.

Spoke for Slack

Slack is a terrific tool for internal communication and external collaborations, but it’s easily cluttered.

Spoke uses AI to generate daily digests of Slack channels. Provide Spoke access to Slack, and you won’t have to read all the threads. You’ll get a handy digest of the previous weekday by 9 a.m.

Screenshot from Spoke of a sample Slack channel as condensed.Screenshot from Spoke of a sample Slack channel as condensed.

Spoke uses AI to generate daily digests of Slack channels. Click image to enlarge.