New Ecommerce Tools: February 4, 2026

Every week we publish a rundown of new services for ecommerce merchants. This installment includes rollouts for website builders, B2B and B2C commerce platforms, shipping, buy-now pay-later, checkout integrations, and agentic commerce.

Got an ecommerce product release? Email updates@practicalecommerce.com.

New Tools for Merchants

Cartpanda unveils all-in-one commerce platform. Cartpanda has launched an ecommerce platform for creators, brands, and affiliate-driven businesses operating at scale. According to the company, the platform combines transactions, payments, and operations into a single system. Cartpanda also operates a curated marketplace to facilitate partnerships between operators and affiliates.

Home page of Cartpanda

Cartpanda

FedEx enhances post-purchase tools for enterprises. FedEx has announced improved tracking and returns capabilities called Tracking+ and Returns+. Shippers can embed the tools into their owned digital channels. Key AI capabilities include automated responses to common delivery and returns questions, performance insights across tracking and returns, pattern and anomaly detection in delivery and returns data, and automated returns policy and experience adjustments using merchant-defined rules and workflows. FedEx says it provides the capabilities in collaboration with parcelLab.

USPS launches delivered duty paid. The U.S. Postal Service has launched an international service called USPS Delivered Duty Paid, enabling senders to prepay import duties, taxes, and fees in accordance with the destination country’s requirements. Senders can purchase USPS DDP as an extra service when sending goods (i) via Priority Mail Express International, Priority Mail International, and First-Class Package International Service, (ii) at a retail service counter, (iii) online using Click-N-Ship, (iv) through USPS APIs, or (v) using USPS’s global shipping software.

Klarna backs Google’s Universal Commerce Protocol for agentic commerce. Klarna, a buy-now-pay-later service, is joining Google’s Universal Commerce Protocol, an open standard that helps AI agents and commerce systems work together across the shopping lifecycle. UCP enables consumers to shop in AI conversations while giving agents, merchant systems, and payment providers a standardized way to interact across multiple AI platforms. The announcement builds on Klarna’s recent support for Google’s Agent Payments Protocol.

Home page of Klarna

Klarna

BigCommerce expands Stripe integration for optimized checkout. Commerce, the parent company of BigCommerce, has expanded its partnership with Stripe. The upgraded integration gives BigCommerce merchants access to Stripe’s Optimized Checkout Suite, including local and alternative payment methods such as Link, buy-now pay-later, and regional options. The integration also allows merchants to access Stripe’s fraud prevention tools. Merchants can upgrade an existing Stripe integration directly from the BigCommerce dashboard.

Runner AI launches self-optimizing ecommerce engine. Runner AI has unveiled an ecommerce engine that autonomously tests, learns, and optimizes conversion rates. The new engine combines conversational storefront generation with a self-optimizing backend that runs continuous A/B tests on layouts, copy, and user flows. Store owners can test any feature (e.g., reviews, pop-ups, upsells, content) simply by asking, per Runner AI.

Klaviyo introduces a ChatGPT app. Klaviyo has launched an app for ChatGPT, helping marketers leverage Klaviyo data directly inside a conversational AI environment. With the app, ChatGPT users (i) ask in plain language how campaigns and flows are performing, (ii) view real Klaviyo data returned as interactive cards and tables, (iii) click into deep-dive analytics for any campaign or flow, and (iv) get insights and recommended next steps. Klaviyo says its users can soon execute campaigns directly from ChatGPT.

Home page of Klaviyo

Klaviyo

Acoustic lifecycle marketing integrates with ecommerce platforms. Acoustic, a lifecycle marketing platform, has announced native integrations with Shopify, WooCommerce, and BigCommerce. Acoustic says the integrations provide real-time, enterprise-scale ingestion of product catalogs, customer profiles, order events, and behavioral signals, giving ecommerce and retail marketers a continuously updated view of every customer interaction. Marketers can see the moment intent appears and act on those signals through Acoustic.

Bolt selects Affirm as its default BNPL provider. Bolt, a financial technology platform for one-click checkout, has partnered with Affirm as its default buy-now pay-later provider. The partnership will roll out to select merchants starting this month. Bolt will integrate Affirm into its one-click checkout alongside card payments for both logged-in and guest shoppers, without requiring additional integration work from merchants.

PressMeGPT launches WordPress AI website builder and theme generator. PressMeGPT, a provider of AI tools for WordPress users, has launched its AI WordPress Theme Generator & Website Builder for creating custom themes from natural language descriptions. Key features include multiple theme variations, mobile-first output, stock photography from Unsplash, Gutenberg block and full site editor compatibility, Google Fonts support, Fontawesome and Lucide React compatibility for icons, one-click export and installation, and more.

Home page of PressMeGPT

PressMeGPT

Mastercard launches Agent Suite for enterprises. Mastercard has announced services scheduled for Q2 2026 to help businesses integrate agentic AI into their daily operations. Mastercard Agent Suite will combine technical support with customizable AI agents, leveraging the company’s payments expertise, technology platforms, and 4,000 global advisors. Merchants can configure rules for inventory, margins, promotions, and brand voice through an agent that provides conversational guidance at key moments in the shopping journey across channels.

Moglix launches Cognilix, an AI operating system for B2B. Moglix, an India-based seller of industrial tools and equipment, has announced the launch of Cognilix, an AI operating system for B2B procurement. The Cognilix platform enables enterprises to automate buying through AI workflows covering digital catalogues, request-for-quote comparisons, supplier onboarding, compliance, competitive e-auctions, and inventory forecasting informed by historical usage and lead times. It also enables B2B selling through digital storefronts and marketplaces with integrated order management, payments, logistics, and real-time inventory visibility.

ThriveCart introduces a card-linked alternative to BNPL. ThriveCart, a no-code sales and payments platform, has launched ThrivePay Installments, which combine pre-authorized credit card limits with payments over 3, 6, or 12 months. Merchants receive the full amount upfront.

Home page of ThrivePay Installments

ThrivePay Installments

New Ecommerce Tools: January 28, 2026

This week’s rundown of new products and services for merchants includes rollouts for product imagery, agentic commerce, AEO and GEO analytics, logistics tools, deferred payments, omnichannel platforms, automated operations, and tariff refunds.

Got an ecommerce product release? Email updates@practicalecommerce.com.

New Tools for Merchants

Yolando launches competitive intelligence platform. Yolando, an intelligence and generative engine optimization platform, has launched with $8.5 million from Drive Capital. The platform helps companies understand how they appear in AI-generated responses and take action to improve visibility. Yolando says it combines continuous competitor monitoring, strategic recommendations, and on-brand content generation, giving marketing teams visibility into where performance is won or lost and the ability to act on those insights at scale.

Home page of Yolando

Yolando

Voxelo launches video-to-3D product content platform. Voxelo has secured $410,000 in its pre-seed round for its three-dimensional, AI-powered product content studio. Voxelo’s proprietary technology, UG3D, turns a product video into a production-ready digital twin in approximately two hours. Voxelo enables retailers and brands to generate quality 3D, augmented reality, product imagery, and lifestyle content — all from a single uploaded video.

DiversiFi launches 3PL billing and bidding software. DiversiFi has launched a software suite for third-party logistics providers. The suite includes (i) an AI Billing Tool to surface missed charges, billing errors, and invoice discrepancies,(ii) a Dynamic Markup Engine to help 3PLs apply margin-protective markups, and (iii) BidBoost Sales to provide an AI-powered bidding application. The launch follows the company’s $8 million funding round, led by Sorenson Capital, Kickstart, and Peterson Ventures.

PayPal to acquire Cymbio, accelerating agentic commerce capabilities. PayPal has agreed to acquire Cymbio, a platform that helps brands sell across agentic surfaces such as Microsoft Copilot, Perplexity, and other ecommerce channels. Cymbio’s team and technology will power Store Sync, one of PayPal’s agentic commerce services, which, according to PayPal, makes merchants’ product data discoverable within AI channels.

Home page of Cymbio

Cymbio

Yottaa launches MCP server for ecommerce performance intelligence. Yottaa, a cloud platform for accelerating and optimizing ecommerce sites, has launched its Model Context Protocol server, offering AI-native access to web performance data. Yottaa’s MCP server supports natural language queries from compatible AI clients such as Claude, Cursor, and VS Code Copilot. Each query returns structured responses in JSON format, optimized for reasoning by AI models or automated workflows.

Netrush partners with IQRush for AI-driven discovery across the customer journey. IQRush, a GEO and AEO measurement platform, and Netrush, an ecommerce agency, have announced a partnership. According to the companies, Netrush will incorporate IQRush’s GEO and AEO measurement into its core ecommerce offerings to inform how brands engage customers across awareness, conversion, and retention, and to connect AI-driven discovery signals directly to commercial outcomes.

DTC SEO Agency expands with AI search, AEO, and GEO attribution. DTC SEO Agency has expanded its search engine optimization offering to include AI search and generative engine optimization for ecommerce brands. The expanded offering builds on the agency’s existing SEO framework. It introduces a structured approach to AI-driven visibility, including identifying brand differentiators, on-site content aligned with large language model retrieval patterns, and more.

Lightspeed Commerce unveils AI-powered product enhancements. Lightspeed Commerce, a omnichannel ecommerce platform, has announced new features. Lightspeed AI is a new intelligence layer for retail and hospitality, helping merchants expedite insights, decision-making, and operations. Additional new features include multibrand shopping within Lightspeed Marketplace, a curated collection of ecommerce themes, and customer-facing display options.

Home page of Lightspeed

Lightspeed Commerce

OnePay introduces Swipe to Finance, powered by Klarna. OnePay, a consumer fintech, and Klarna, a buy-now-pay-later provider, have announced “Swipe to Finance,” giving OnePay Cash customers the ability to pay over time. The Klarna-powered feature will launch in the coming months for eligible debit transactions.

Commercetools launches a standalone agentic offering. Commercetools, an ecommerce platform, has announced AgenticLift, a standalone tool to help businesses capture revenue from AI-driven shopping (including those not on Commercetools) without replacing their existing commerce stack. Powered by the Commercetools enterprise-grade platform, AgenticLift gives companies a fast, low-friction way to integrate agent-powered discovery, cart building, and checkout flows into their existing systems.

Linnworks launches Spotlight AI to help online retailers automate operations. Linnworks, a connected commerce operations platform, has launched Spotlight AI to help retailers automate repetitive operational tasks and make data-driven decisions. Spotlight AI is available to all Linnworks customers to continuously analyze operational workflows, diagnose inefficiencies, and prescribe automations.

Flexport launches tariff refund calculator. Flexport, a global logistics technology company, has launched a tariff refund calculator to help importers estimate potential refunds and prepare for a possible Supreme Court decision. Flexport’s tariff refund calculator asks businesses to upload their 2025 Entry Report from U.S. Customs and Border Protection, which is available online to U.S. importers. The refund calculator determines the total potential duties eligible for refund and breaks them down by duty category.

Web page for Flexport's tariff refund calculator

Flexport’s tariff refund calculator.

New Ecommerce Tools: January 21, 2026

Every week we publish a list of new products and services for ecommerce merchants. This installment includes updates on post-purchase intelligence, inventory optimization, payments, agentic commerce, product recommendations, and chatbots and shopping assistants.

Got an ecommerce product release? Email updates@practicalecommerce.com.

New Tools for Merchants

PinchAI raises $5 million to help retailers defend against return fraud. PinchAI, a post-purchase intelligence platform that helps retailers reward loyal customers and prevent return fraud, has announced a $5 million seed round, co-led by Dynamo Ventures and Infinity Ventures with participation from Defined Capital and PayPal Ventures. With the funding, PinchAI will accelerate product development across its abuse prediction models, warehouse intelligence systems, and adaptive return engine.

Home page of PinchAI

PinchAI

ConverSight and Katana partner to forecast demand and optimize inventory. ConverSight, a provider of unified decision intelligence, has partnered with Katana Cloud Inventory, a cloud-native platform for product businesses. The collaboration will deliver AI foresight to manufacturing, ecommerce, wholesale, and retail companies, enabling them to plan inventory, anticipate demand shifts, and reduce carrying costs. As part of the launch, the companies are introducing QuickStart AI for Katana, a tool that claims to transform Katana’s data into proactive forecasting and inventory optimization.

Paysafe and Pay.com launch partnership. Payments platform Paysafe has announced a collaboration with Pay.com, a payments orchestrator. Pay.com’s technology enhances the checkout experience by leveraging advanced orchestration with a centralised risk engine to maximize acceptance and authorization rates. The platform now includes Paysafe’s credit and debit card processing. Pay.com has also integrated Paysafe’s Skrill and Neteller digital wallets, as well as PaysafeCard eCash tool, among other alternative payment methods.

Helcim launches Payment Extension for merchants. Helcim, a payments company, has launched Payment Extension, enabling merchants to “bring their own payments” to their favorite browser-based software. By installing a browser extension, businesses can connect their existing workflow directly to Helcim. This integration allows transaction data to flow from the software to Helcim’s payment interface and back again, ensuring invoices are marked paid and books are balanced without manual data entry.

Channelwill rebrands as Cwill, releases unified commerce platform. Channelwill, a Shopify app developer focused on post-purchase and retention tools, has announced its rebrand to Cwill. The company is integrating its five products into a single platform: Parcelwill post-purchase solution, Trustwill retention solution, Sendwill email marketing tool, Chatwill AI-powered customer-service assistant, and SEOwill for content and organic search.

Home page of Cwill

Cwill

AWS launches European Sovereign Cloud. Amazon Web Services has launched European Sovereign Cloud, located within the E.U. and providing an independently operated cloud with technical controls, sovereign assurances, and legal protections for sensitive data. AWS will extend the cloud’s footprint from Germany across the E.U., starting with Belgium, the Netherlands, and Portugal.

Ballerine launches agentic commerce governance platform. Ballerine, an AI-native risk and compliance platform for financial institutions, fintechs, and marketplaces, has launched “Trusted Agentic Commerce Governance Platform,” a real-time operating tool to help payment service providers prepare and govern merchants for agent-driven commerce. The platform evaluates eligibility, enforces policies, and continuously monitors inventory and behavioral signals as catalogs evolve, according to Ballerine.

Lyxity launches API for content on WordPress, Wix, Drupal, Strapi. Lyxity, a provider of intelligent content technology for marketers, has launched its API, extending its AI to WordPress, Wix, Drupal, and Strapi-powered websites. Via its API, Lyxity says it enables (i) direct connection to a website’s content management system, (ii) retrieval of performance and query data from Google Search Console, (iii) production of publication-ready content, (iv) review and enhancement of existing legacy content, (v) expansion and organization of content for improved clarity, and (vi) manual review and editing before publishing.

Evertune tracks brand visibility in product recommendations. Evertune, a provider of generative engine optimization, has announced shopping intelligence to track how AI models recommend products and translate raw data into actionable optimization strategies. Evertune states its tool can (i) track shopping trigger rates to benchmark category purchase intent and identify opportunity size, (ii) monitor shopping visibility to measure competitive performance and prove optimization impact over time, (iii) identify which partnerships drive discovery and where distribution gaps exist, and (iv) see the price ranges and averages AI displays for your products versus competitors.

Home page of Evertune

Evertune

Tredence unveils agentic commerce accelerators. Tredence, a data science and AI tools provider, has launched five agentic commerce accelerators. “Cosmos Customer Intelligence Agent” predicts customer actions and models shopper preferences for real-time personalization. “Personalized Content Generation Agent” generates on-brand, multimodal personalized content (text, product descriptions, images, videos). “Contextual Search Agent” implements question-driven and contextual search for customers. “Shopper Concierge Agent” provides a genAI shopping assistant for relevant insights and product recommendations. “Customer Engagement Agent” orchestrates cross-channel messaging.

Knowband launches AI chatbot for PrestaShop and OpenCart stores. Knowband has released its AI chatbot for ecommerce stores on PrestaShop and OpenCart platforms. The chatbot supports real-time conversations and provides info such as product details, order status, shipping updates, and order tracking. Merchants can add the chatbot directly to their store’s frontend to help shoppers obtain instant assistance while browsing. Knowband says the chatbot works with multiple AI models, including ChatGPT, Gemini, DeepSeek, and Claude.

​​​Insight and Stripe partner for enterprise commerce.Insight Enterprises has announced an expanded partnership with Stripe. The collaboration combines Stripe’s programmable financial services platform and Insight’s solutions integrator capabilities to accelerate how organizations launch digital revenue models and scale globally. The result, per Insight​ and Stripe,​ is tools for modern checkout and payments integrations, enabling purchases directly in genAI platforms.

Crescendo launches multimodal shopping assistant on Shopify. Crescendo, an AI-powered customer service platform, has launched its multimodal AI shopping assistant on the Shopify App Store. Crescendo says its AI assistants unify service and shopping into a single experience, answering service questions and guiding shoppers toward purchase.

Home page of Crescendo

Crescendo

New Ecommerce Tools: January 14, 2026

Our rundown this week of new products and services for ecommerce merchants includes updates on agentic commerce, product reviews, A/B testing, post-purchase experiences, cryptocurrency payments, fulfillment, analytics, personalization, and packaging.

Got an ecommerce product release? Email updates@practicalecommerce.com.

New Tools for Merchants

Google launches an open standard for agentic commerce. Google is launching the Universal Commerce Protocol, an open standard for agentic commerce, establishing a common language for agents and systems to operate together across consumer surfaces, businesses, and payment providers. UCP is compatible with existing industry protocols, such as Agent2Agent, Agent Payments Protocol, and Model Context Protocol. Google co-developed UCP with industry leaders, including Shopify, Etsy, and Walmart. More than 20 others across the payment ecosystem have endorsed UCP, including Adyen, Flipkart, Mastercard, Visa, and Stripe.

Home page of Universal Commerce Protocol

Universal Commerce Protocol

PayPal powers Microsoft’s launch of Copilot Checkout. PayPal is partnering with Microsoft in support of Checkout, enabling shoppers to discover, decide, and pay without leaving the Copilot experience. PayPal will surface merchant inventory, branded checkout, guest checkout, and credit card payments, starting with Copilot.com. Copilot uses AI to bring context and intent into the shopping journey. Users can now browse curated, shoppable results and complete their purchase with PayPal.

Amazon to limit reviews across product variations. Amazon is changing how reviews are shared across products. Amazon has heretofore shared reviews across all variations of a product, even when they differ significantly. Now, to improve accuracy and help shoppers make more informed purchasing decisions, Amazon will share only reviews between variations with minor differences that don’t affect functionality.

Kibo Commerce announces Connect Hub and MCP. Kibo Commerce, a platform for composable commerce, has launched two product offerings. The new Connect Hub helps scale pre-built integrations to platforms across various product categories, including ecommerce and marketplaces. Merchants gain access to a network of 3,300 trading partners and hundreds of payment and shipping adapters. The new Kibo MCP integrates enterprise commerce logic and generative AI tools.

Fluent Commerce launches order sourcing logic with A/B testing. Fluent Commerce, an order management system, has announced the launch of AI-powered order sourcing logic with A/B testing. Users can compare the outcomes of two sets of order sourcing logic run in parallel to see the impact on net margin, fulfillment and delivery costs, split shipment rate, order-to-door time, and average delivery distance, and to calculate carbon impact. The capability enables retailers to continuously learn from their fulfillment network, according to Fluent Commerce.

Home page of Fluent Commerce

Fluent Commerce

Route acquires Frate Returns for ecommerce post-purchase experiences. Route, a post-purchase platform for ecommerce brands, has acquired Frate Returns, a returns-and-exchanges platform. By integrating Frate’s returns-and-exchanges software, Route now offers merchants a single integrated platform to manage the customer journey after checkout. According to Route, Frate’s capabilities (exchange-first optimization, AI image verification, and flexible shipping, refund, and payment options) allow brands to reduce refund rates and operational costs while retaining revenue and increasing loyalty.

Crypto.com partners with Stripe. Crypto.com, a global cryptocurrency platform, is partnering with Stripe to expand payment options. The collaboration will allow Crypto.com users to pay for everyday goods and services using their crypto balances at Stripe-powered merchants across the U.S. The integration will appear as a new payment option on the checkout pages of participating merchants that use Stripe’s Optimized Checkout Suite.

UCanPack launches tall ecommerce boxes. UCanPack, a provider of packaging and shipping supplies, has introduced a line of engineered tall boxes for ecommerce merchants. According to UCanPack, the line features impact resistance and crush protection and is right-sized for elongated and narrow goods, such as lamps, tripods, sports gear, decor, and rolled materials. UCanPack aims to help brands reduce transit damage and streamline pack bench workflows.

Shoplazza launches fulfillment option. Shoplazza, a global commerce platform serving direct-to-consumer brands, has launched Fulfillment by Shoplazza to help merchants navigate global logistics. Shoplazza says its new fulfillment service integrates global warehousing, last-mile delivery, financial automation, and real-time risk controls to provide merchants with a predictable and scalable logistics engine. Key capabilities include zero-prepayment logistics, revenue-aligned billing, embedded financial tools, global and localized fulfillment options, and a compliant logistics network, per Shoplazza.

Home page of Shoplazza

Shoplazza

Stackline unveils analytics for AI-powered commerce platforms. Stackline, a provider of retail analytics and connected commerce, has launched AI Visibility, offering insights into how shoppers discover and interact with products via conversational and agentic shopping platforms. According to Stackline, participating merchants can (i) measure the volume of real shopping questions across leading AI platforms, (ii) bring results from ChatGPT, Amazon Rufus, and more into a unified analytical environment, (iii) view detailed product competitive insights, and (iv) analyze which products frequently appear in recommendations together.

Blue Yonder launches AI-related updates to its planning platform. Blue Yonder, a supply chain platform, has released AI updates aimed at increasing agility and optimizing customer experiences. The updates, per Blue Yonder, strengthen its supply chain network of 172,000 global trading partners, improving efficiency and responsiveness.

Lightspeed Commerce launches AI assistants. Lightspeed Commerce, an omnichannel platform powering businesses in over 100 countries, has launched Lightspeed AI for agent-driven workflows, including conversational assistants for retail and restaurants. The assistants help merchants ask questions, get answers quickly, and make smarter decisions without navigating dashboards or reports.

Bloomreach’s AI-powered search now available on AWS Marketplace. Bloomreach, an ecommerce personalization provider, announced its AI-powered search tool is now available on Amazon Web Services Marketplace. Loomi AI, Bloomreach’s intelligence platform, brings personalization across email, SMS, web, app, search, and more. Via the AWS Marketplace, businesses can now discover and deploy Loomi AI-powered tools to capture first-party customer and product data and add context and decision-making in customer journeys, per Bloomreach.

Home page of Bloomreach

Bloomreach

New Ecommerce Tools: January 7, 2026

This week’s installment of new products and services for merchants includes marketing and advertising platforms, livestream tools, pop-up and form builders, fulfillment networks, AI voice agents, agentic commerce, and reverse logistics.

Got an ecommerce product release? Email updates@practicalecommerce.com.

New Tools for Merchants

Orca launches LiveMax to book a shoppable livestream in minutes. Orca, a livestream and social commerce provider, has launched LiveMax, a self-serve tool that empowers brands and retailers to book and execute shoppable livestreams on TikTok Shop and Amazon Live. According to Orca, LiveMax enables any brand to schedule a produced livestream quickly. Orca’s production resources include professional hosts and producers.

Home page of Orca

Orca

PayPal Ads launches Transaction Graph Insights and Measurement. PayPal Ads has launched its Transaction Graph Insights and Measurement Program, providing merchants and advertisers with a view into shopper behavior, campaign effectiveness, and data-driven recommendations. The tools help understand cross-merchant, cross-surface shopper journeys to deliver brand-specific recommendations and independent campaign validation with third-party partners.

Slingwave brings AI-powered unified measurement to ecommerce.  Slingwave has unveiled its AI-native marketing platform for ecommerce and direct-to-consumer brands. The system combines marketing mix modeling, agile marketing attribution, and experimentation with an intelligence layer and customized models that run millions of scenarios to deliver a clear plan for optimizing spend. According to Slingwave, the platform learns with every campaign, ensuring recommendations continuously improve.

Getsitecontrol updates widget builder for pop-ups and forms. Getsitecontrol, an email marketing platform for ecommerce, has released a redesigned widget editor that offers enhanced visual control when designing website pop-ups, forms, and teasers. The editor introduces a visual element tree that displays the complete structure of each widget in a sidebar. Getsitecontrol now allows users to fine-tune every visual aspect of their widgets, including margins, paddings, alignment, sizes, and colors. The result, says Getsitecontrol, is professional widgets that adapt to any screen size.

ReturnPro launches Shopify app. ReturnPro, a provider of returns management and reverse logistics, has launched its Returns Portal App on the Shopify App Store. The app combines returns initiation with a connected reverse supply chain and recommerce ecosystem. Shopify merchants gain access to ReturnPro’s infrastructure, including more than 1,000 partner drop-off locations. Merchants can resell refurbished inventory through their Shopify storefronts or distribute products across ReturnPro’s network of integrated marketplaces, creating secondary revenue streams and reducing write-offs.

Home page of ReturnPro

ReturnPro

Stord acquires Shipwire to expand its fulfillment network. Stord, a logistics provider for pre-purchase, checkout, delivery, and returns, has acquired Shipwire, a subsidiary of Ceva Logistics. Stord says the acquisition continues its expansion of fulfillment networks by adding 12 locations, strengthening its presence in Europe, and maintaining access to Ceva’s global network of warehouses through Shipwire’s existing logistics agreements. Ceva manages 120 million square feet of warehouse space worldwide.

Amazon launches Alexa+ for users to chat with its assistant. Amazon has launched an Alexa+ website that lets select users chat with its assistant via their browser. Users can access Alexa.com to get quick answers, explore complex topics, create content, and more. Alexa.com combines information with real-world actions, offering integrations across devices for shopping, home control, cooking, and entertainment, per Amazon. Customers with early access to Alexa+ can visit Alexa.com while logged into their Amazon account and start chatting.

ITTRackNap launches marketplace and subscription commerce platform. ITTRackNap, an AI-powered marketplace and subscription automation platform for cloud and technology providers, announced its U.S. launch. The platform enables managed service providers, telecommunications and connectivity providers, and technology distributors to launch and scale cloud and digital commerce faster and cost-effectively. RackNap streamlines and lowers the cost of channel back-office operations through native integrations with hyperscalers and portals, including Microsoft, Amazon Web Services, Google, and Acronis.

PubMatic launches AgenticOS for agent-to-agent advertising. PubMatic, an ad tech company, has launched AgenticOS, an operating system to orchestrate autonomous, agent-to-agent advertising across digital environments. AgenticOS deploys a three-layer framework to plan, transact, and optimize programmatic advertising: (i) an Nvidia-powered infrastructure layer, (ii) an application layer with embedded agentic capabilities to interpret intent through protocols such as the Ad Context and Model Context, and (iii) a transaction layer that connects agentic decisioning to PubMatic’s Activate buying platform.

Home page of PubMatic

PubMatic

eBay introduces credit notes for U.S. seller fees and tax reversals. eBay is issuing separate credit notes for all seller fees, charges, and tax reversals in the U.S. A credit note reduces or cancels an invoice. Each credit note will show the reduced amounts and reference to the original invoice. According to eBay, the update improves transparency and helps match charges with reversals.

Cloudhands launches cross-model AI platform. Cloudhands, a marketplace for AI tools, has announced a new unified platform that lets users move among leading models such as OpenAI, Anthropic, and Google while keeping their conversation history, documents, tasks, and creative work connected. Interested users can join the waitlist for the platform, which will launch early this year, per Cloudhands.

xAI launches Grok Business and Grok Enterprise. xAI, the chatbot natively integrated into X, has launched Grok Business and Grok Enterprise, two new tiers providing access to Grok 3, Grok 4, and Grok 4 Heavy. Grok Business offers a self-serve process for small-to-medium teams. For larger organizations, Grok Enterprise includes Grok Business plus Custom Single Sign-On, Directory Sync, and audit and security controls.

VoAgents launches enterprise voice AI platform for customer conversations. VoAgents, a provider of enterprise voice tools, has launched voice AI agents capable of handling inbound and outbound calls. The platform’s self-learning capability means voice agents improve with every interaction. Core platform features include customizable voice personalities and workflows tailored to brand requirements, calendar and customer-management integrations, real-time call recordings and transcripts, outbound campaign management, and more. VoAgents offers access to all leading language models, including OpenAI and Anthropic.

Home page of VoAgents

VoAgents

New Ecommerce Tools: December 31, 2025

Since 2016 I’ve published a weekly rundown of new services for ecommerce merchants. This final 2025 installment includes updates on mobile apps, hosting, ecommerce accelerators, avatars, review management, email marketing, agentic commerce, and video creation.

Got an ecommerce product release? Email updates@practicalecommerce.com.

New Tools for Merchants

MobiLoud launches analytics dashboard for mobile apps. MobiLoud, a mobile app builder, has launched an AI-powered analytics dashboard. According to MobiLoud, the dashboard provides merchants with real-time, actionable insights into their mobile apps’ performance and incremental value. The dashboard centralizes data into a single view, including revenue, conversions, user engagement,  retention, app versus website, and more.

Home page of MobiLoud

MobiLoud

Hosted.com launches infrastructure enhancements for WordPress. Hosted.com has updated its WordPress hosting platform. Per Hosted.com, the improvements include advanced server architecture, enhanced processing and resource allocation, and refined caching and database systems to maintain performance and uptime. The update also provides database configurations that support WordPress, handle content-heavy websites, and improve querying and page responsiveness.

Ecommerce accelerator CPGIO expands footprint with marketplace launches. CPGIO, an ecommerce accelerator for consumer brands, has announced new marketplace partnerships with Nordstrom, Chewy, Lowe’s, Faire, and Best Buy. CPGIO says these additions give brands access to more than 40 retail channels, reinforcing the company’s ecommerce position and enabling it to deliver actionable insights and performance controls.

Lemon Slice launches platform for real-time interactive avatars. Lemon Slice, an AI research and product lab, has launched Lemon Slice-2, a real-time avatar model that turns any image into a live conversational video call. Lemon Slice-2 is launching in two forms: an API for developers building interactive avatars into products, and an embeddable widget for a video chat bubble.

Home page of Lemon Slice

Lemon Slice

Aarav Solutions launches AI-powered CPQ chatbot on Odoo. Aarav Solutions, specializing in AI-driven accelerators, has launched a configure, price, quote chatbot on Odoo. This new conversational tool enables customers to configure products, receive real-time pricing, apply eligible discounts, and complete orders through a guided experience. Per Aarav Solutions, the Odoo-native chatbot (i) helps businesses move beyond form-driven CPQ workflows and (ii) operates within product catalogs, customer-specific price lists, discount rules, and fulfillment constraints.

NewMedia.com launches agency services for ChatGPT. NewMedia.com, an ecommerce marketing agency, has announced its ChatGPT visibility services to help brands optimize for generative search and large-language-model discovery. NewMedia.com helps businesses improve visibility in ChatGPT, Perplexity, Google AI Overviews, Claude, Gemini, and conversational search systems.

GBPPromote launches Google reviews management software. GBPPromote, a platform focused on Google Business Profiles for agencies and businesses, has launched its Google reviews management software to help companies manage reviews, protect their online reputation, and build trust with consumers. Per GBPPromote, features include one-click review replies, custom QR codes to help customers easily leave reviews, automated review requests, negative-review flagging, sentiment analysis and insights, instant review alerts, multi-location management, and a central dashboard for reviews from all locations.

Joyz Cloudtech launches customer service chatbot for businesses. India-based Joyz Cloudtech has launched a custom AI chatbot that helps businesses manage customer queries and support across websites, WhatsApp, Instagram, and custom apps. JoyzAI aims to handle customer queries, reducing the operational load on human support teams by automating routine and repetitive tasks. Joyz states businesses can train the new tool on specific information to deliver responses aligned with their products, services, and policies.

Home page of JoyzAI

JoyzAI

MuleRun launches Creator Studio for AI agent monetization. MuleRun, an AI agent marketplace, has launched a platform to help creators build, publish, and monetize AI agents. The new Creator Studio can develop agents using various tools or models and provide access to multiple LLMs and multimodal APIs. MuleRun also announced its upcoming agent builder, a natural-language-powered tool that enables users without coding experience to create agents using ideas and plain language and publish them directly on MuleRun.

Optimove updates email marketing tool. Optimove, an AI-powered marketing platform, has released an update to its email marketing tool. New features include an open data structure to sync templates with external data sources, AI content recommendation agents, an engine to trigger custom emails based on external events, interactive components via email widgets, and a Liquid-based syntax to insert data, apply logic, and structure dynamic content at scale.

TemVideo launches AI video creator for marketing. TemVideo has launched its platform to create marketing videos without requiring complex prompts. Users upload a product image, and TemVideo’s AI analyzes features, audience, and scenarios, then generates a story-driven 45-to-90-second marketing video.

Buzzy launches platform to generate video ideas from social trends. Buzzy, an AI video generator, has launched a platform to help creators and brands generate content ideas by analyzing social media trends. The platform’s goal is to structure creativity around real-time data, providing marketers with guidance on video content and publishing it directly on social media platforms through Buzzy.

Home page of Buzzy

Buzzy

New Ecommerce Tools: December 24, 2025

Every week we publish a rundown of new services for ecommerce merchants. This installment includes updates on answer engine optimization, agentic commerce, analytics, marketplaces, cryptocurrencies and alternative payments, AI marketing, fulfillment, fraud prevention, and creator-led commerce.

Got an ecommerce product release? Email updates@practicalecommerce.com.

New Tools for Merchants

Contentsquare and Shopify partner to deliver customer-experience insights. Contentsquare, a provider of AI-first analytics, has partnered with Shopify to provide customer experience visibility across ecommerce. According to the companies, the combination of Shopify’s commerce platform and Contentsquare’s granular behavioral insights gives businesses a comprehensive view of the customer experience, from first interaction through post-purchase. The partnership enables participating merchants to (i) visualize how shoppers browse, search, and move across products and categories, (ii) use AI to detect obstacles and strengthen A/B testing, and (iii) analyze placement, merchandising, and cross-sell strategies.

Home page of Contentsquare

Contentsquare

GoDaddy’s ANS Marketplace advises which AI Agents to trust. GoDaddy has announced the next phase of its Agent Name Service by launching the ANS Marketplace and related AI agents. According to GoDaddy, the ANS Marketplace lets users discover ANS-verified agents, understand how they work, and see them in action. The curated set of agents includes Brand Advisor, Home Page Advisor, Place Reviews Analyzer, Social Media Post Generator, and Business Information Snoopy.

Shift4 launches stablecoin settlement platform for merchants. Shift4, a developer of integrated payments and commerce technology, has launched its stablecoin settlement platform to receive and move money 24/7. According to Shift4, the platform will allow merchants to opt into being settled in popular stablecoins such as USDC, USDT, EURC, and DAI rather than receiving a bank transfer. It will also give merchants the flexibility to choose from popular networks such as Ethereum, Solana, Plasma, Stellar, Polygon, Ton, and Base.

Squarespace introduces Pay Links to help small businesses get paid. Squarespace, a website builder and hosting platform, has introduced Pay Links, dedicated URLs that collect payments online via text, social media, QR code, or embedded links. Pay Links offer a fast way to collect payments with a branded design, built-in security, and integrated tools for tracking and analytics. Unlimited use of Pay Links is included across all plans and can be accessed through Squarespace’s merchant dashboard once connected to a payment processor.

Web page for Squarespace Pay Links

Squarespace Pay Links

Akii launches AI Engage to train genAI engines on brand content. Akii, a search intelligence tool for businesses and marketers, has launched AI Engage, a search engagement platform to help brands educate genAI engines at scale about their content, offerings, and positioning. The platform runs automated engagement campaigns that prompt AI search engines to fetch, analyze, and learn from a brand’s content using realistic user-style queries. The platform executes campaigns across four major AI search engines simultaneously.

BigCommerce partners with Stripe to support Agentic Commerce Suite. Commerce, parent company of BigCommerce, has announced BigCommerce’s integration with Stripe’s new Agentic Commerce Suite, which will enable BigCommerce merchants to leverage AI agent-driven shopping by making products more discoverable and purchasable. Through a single integration, BigCommerce merchants can connect their existing product catalogs to their chosen AI agents to power an agentic checkout experience, allowing merchants to scale while still maintaining control of their brand.

Teikametrics announces Artificial Retail Intelligence for marketplaces. Teikametrics, a marketplace optimization platform, has announced its AI-driven Artificial Retail Intelligence to scale across marketplaces such as Amazon, Walmart, and TikTok Shop. Users can unify campaigns and optimize inventory on one platform, which populates and edits listings based on performance data from ad campaigns and on what’s working in the marketplace.

Home page of Teikametrics

Teikametrics

Salesforce to acquire Qualified. Salesforce has agreed to acquire Qualified, a provider of agentic AI marketing tools to engage and convert inbound buyers. Qualified says its flagship product transforms websites into multimodal conversational experiences to screen and nurture leads. According to Salesforce, bringing Qualified into the Salesforce ecosystem will enable customers to quickly deploy fully featured marketing agents that autonomously generate sales pipelines. Salesforce states the transaction will close in the February to April 2026 range.

Kibo Commerce announces advanced B2B and fulfillment innovations. Kibo Commerce, a provider of composable commerce tools, has announced product releases and enhancements, including expanded Agentic Commerce capabilities, streamlined order management processes, and extended B2B functionality. Kibo’s Merchandiser Agent empowers teams to generate and update product descriptions and search-engine metadata using natural language. Agentic Roadmap includes a suite of order management agents: Order Routing, Reverse Logistics, and Forecasting. B2B merchants can now define custom roles and permissions.

Intelo.ai launches on Microsoft Marketplace for retail operations. Intelo.ai, a provider of retail technology, has announced the availability of its specialized AI agent network on the Microsoft Marketplace. Microsoft customers can now access Intelo.ai’s retail agents that automate workflows across planning, allocation, and replenishment. The agents include Strategic Planning, Core Planning, Assortment Planning, In-Season Management, Pricing & Promotion, and Vendor Management.

Home page of Intelo.ai

Intelo.ai

Shopline partners with Hive Analytics. Global commerce platform Shopline has partnered with Hive Analytics, a performance marketing and growth agency that builds custom fractional marketing teams. Shopline says the partnership enables consumer brands to launch or migrate onto its platform with an optimized, “growth-ready” setup supported by Hive Analytics’ dedicated fractional teams. This includes streamlined store execution, conversion rate optimization, user-experience setup, full-funnel performance marketing, scalable retention strategies, and regional market insights.

Amenexia launches AI shopping assistant for ecommerce. Amenexia, an AI-powered digital shopping assistant, is entering the U.S. ecommerce market. According to Amenexia, its AI assistant provides seamless, human-like interaction for customers at every step of their journey, from product inquiries to checkout. Available 24/7, Amenexia ensures that online stores can engage with customers in real-time, offering personalized assistance and boosting conversion rates without additional human staff.

Pattern acquires NextWave, expanding TikTok Shop and creator-led commerce. Pattern Group, a marketplace accelerator for brands, has acquired NextWave, an agency specializing in creator-led product discovery, TikTok Shop operations, live selling, and affiliate acceleration. According to Pattern, the acquisition enhances the platform’s ability to help brands reach customers through TikTok Shop and social commerce.

Home page of Pattern

Pattern

Shopify Integrates AI Product Discovery

Shopify’s forthcoming Agentic Storefronts will feed structured product data to generative AI platforms and enable shoppers to complete purchases in the chats.

The direct connection means that even the smallest merchants on Shopify can sell via ChatGPT, Perplexity, Microsoft Copilot, and similar AI solutions.

Introduced as part of Shopify’s Winter ’26 Edition — which included about 150 new features and concepts — Agentic Storefronts is a natural response to agent-driven commerce. It also signals that familiar shopper discovery channels such as search engines and product feeds will have AI equivalents.

Agentic Storefronts

Shopify’s Agentic Storefronts aims to be simple for merchants and scalable for AI platforms.

At a high level, the process looks like this.

  • Merchants enable Agentic Storefronts inside Shopify.
  • Shopify structures product, pricing, inventory, and brand data.
  • That data passes to partner AI platforms.
  • Shoppers discover, evaluate, and purchase products inside AI chats.
  • Order details flow back to the merchants’ Shopify backend.

Shopify describes the workflow as a “configure once, distribute everywhere” model. It’s similar to how merchants already use product feeds for search engines and marketplaces.

Agentic Commerce

Agentic commerce refers to AI-driven software agents that perform common shopping tasks on behalf of consumers.

Rather than manually searching, clicking, filtering, and comparing items, a shopper can ask, say, ChatGPT to find the best option. A virtual agent can then compare alternatives, apply preferences, recommend a product, and facilitate the transaction. Effectively, the platform becomes the ecommerce catalog and checkout.

This model is already visible in early forms. AI chats recommend products, summarize reviews, and answer follow-up questions. Some can initiate checkout flows.

Thousands of holiday shoppers have likely used generative AI to find gift ideas. Agentic commerce goes further, enabling shoppers to buy goods from the AI chat window.

AI commerce requires structured, reliable product data; no one wants hallucinated products or features. Agentic Storefronts provides that data and ensures Shopify merchants remain visible and relevant.

Discovery Shift

Agentic commerce and storefronts are leading-edge technology, yet the way merchants interact with them feels oddly familiar.

For three decades, ecommerce product discovery has involved organic search optimization, advertising, and product feeds.

With AI, discovery begins with answers, not links. Shoppers ask product questions. AI recommends. The experience is conversational, contextual, and even personal.

Depending on the context, answer engine optimization (AEO) and generative engine optimization (GEO) each aim to raise visibility in AI answers and recommendations.

Shopify’s Agentic Storefronts include tools for both. As agentic commerce becomes widespread, sellers will find that SEO skills and procedures will carry over to AEO and GEO.

Function Now AI Era Equivalent What Changes or is Added
Organic discovery SEO AEO and GEO Visibility moves from ranking pages to being included in AI-generated answers and recommendations.
User interface Search results pages AI chat Discovery starts with prompts and responses, not keyword queries and links.
Optimization Keywords, links, page structure Structured data, context, clarity, answers Machines need clean, machine-readable product and pre-formatted answers.
Paid visibility Search and social ads Ads in AI chat conversations and recommendations Sponsored placements appear inside AI responses and recommendations.
Advertising process Bid on keywords and audiences Bid on intent and conversational context Ad buying remains predictable, but surfaces change.
Product data distribution Product feeds (e.g., Google Merchant Center) Agentic Storefronts and AI commerce feeds Feeds supply AI systems instead of (as well as) search engines.
Commerce surface Websites, marketplaces, and social media Conversational AI The AI becomes the storefront, catalog, and checkout.
Merchant influence or control Platform-specific integrations Centralized with a department or dependent on internal prowess Depends on AI expertise

Advertising

Not surprisingly, advertising remains the most reliable and predictable way to generate ecommerce traffic and sales.

Most merchants can fine-tune customer acquisition costs and drive profitable sales through Google, Meta, and other advertising channels.

Even ads on marketplaces such as Amazon provide predictable revenue. Advertising is essential for most ecommerce businesses, and agentic commerce probably won’t change that.

Ads are coming to genAI platforms. Ecommerce marketers will soon buy AI chat ads in a similar manner to search ads.

Product Feeds

Finally, Shopify’s Agentic Storefronts will generate product data feeds for genAI platforms, much like feeds to Google Merchant Center, marketplaces, and other sales channels.

Don’t be surprised when more and similar AI-focused product feed tools become available. Shopify is leading the way, but it will most certainly have many excellent competitors.

New Ecommerce Tools: December 17, 2025

This week’s rundown of new products and services for ecommerce merchants includes updates on agentic commerce, marketplaces, crowdfunding, creator partnerships, rush pickups, analytics, and fraud prevention.

Got an ecommerce product release? Email updates@practicalecommerce.com.

New Tools for Merchants

Shopify introduces Agentic Storefronts. Shopify has released Agentic Storefronts to help brands get discovered on platforms such as ChatGPT, Perplexity, and Microsoft Copilot. Merchants can (i) define their schema and then group products by standard attributes and metafields so agents accurately present their products in searches and (ii) track policies, FAQs, and brand voice via the Knowledge Base App.

Web page of Shopify Agentic Storefronts

Shopify Agentic Storefronts

Klarna launches Agentic Product Protocol. Klarna, a buy-now-pay-later payment provider, has launched Agentic Product Protocol, an open standard that makes goods discoverable and understandable by AI agents. Klarna says its new protocol gives AI systems access to a live, structured feed of more than 100 million products and 400 million prices standardized across 12 markets. The protocol establishes a structured foundation that allows agents to find, compare, and recommend real products with live prices and availability, according to Klarna.

Uber Direct partners with India’s ONDC. Uber has launched a foray into B2B logistics in India through Uber Direct, powered by the country’s Open Network for Digital Commerce protocol. Uber Direct operates as a logistics engine for businesses. Buyers place orders on a B2B seller’s app or website, and Uber Direct fulfills the delivery without the buyer interacting with Uber until the delivery partner arrives. Uber Direct is now live in Bangalore on the ONDC.

Uber Direct brings same-day delivery to Shopify. Uber Direct is now available to Shopify Plus merchants across the U.S., Canada, and France. The integration brings Uber Direct’s one-hour, same-day, and scheduled delivery network into the Shopify ecosystem. Merchants can get started through the Shopify App Store and embed delivery options into Shopify checkout and point of sale. Merchants can then decide whether to pass delivery costs to customers.

Shopline partners with LaunchBoom for ecommerce crowdfunding. Shopline, a global commerce platform, has partnered with LaunchBoom, a crowdfunding consultancy. LaunchBoom’s LaunchKit will integrate with Shopline, providing a transition from crowdfunding campaigns on Kickstarter and Indiegogo into scalable ecommerce businesses. Founders can automatically sync their pre-launch and crowdfunding data, including reservation signups, customers, and product details, into Shopline the moment their campaigns end. Shopline’s checkout, payment processing, and SmartPush tools will embed into LaunchKit.

Home page of Shopline

Shopline

Meta releases AI-powered tools to scale creator and brand partnerships. Meta has introduced tools to turn organic content on Facebook and Instagram into partnership ads. Advertisers can create ads from Facebook-branded or user-generated content with Facebook’s Partnership Ads API. Brands can discover relevant organic user-generated and affiliate content within the “All” tab and check how organic is performing in Partnership Ads Hub. Plus, creators can now share an ad code with an advertiser to speed up content permissions.

Amazon plans one-hour pickup service in stores. Amazon is developing a rush pickup service that will let shoppers collect their orders at Amazon-owned stores within an hour. Shoppers can place a unified order from Amazon’s online marketplace and its own stores, including Whole Foods, Fresh grocery stores, and Go convenience stores. The tech giant plans to launch a pilot in at least one metro area by Q1 2026.

Analytic platform Decile launches Luma AI for ecommerce. Decile, an analytics platform, has launched Luma, a conversational AI analysis tool for ecommerce brands. Decile says Luma combines ecommerce experience with a data foundation to interpret results, identify causes, and recommend next steps. Luma users can generate brand-specific, multi-step analyses of real-time data, prompted by plain-language inquiries, per Decile, in which every result includes visible reasoning and data context.

Spreetail unveils True Ads to maximize incremental sales. Spreetail, an ecommerce marketplace accelerator, has launched True Ads, an AI incrementality engine that quantifies the impact of ad spend using causal inference. Per Spreetail, users can (i) distinguish incremental lift from cannibalized sales across targeting, including keywords, (ii) identify non-productive ad spend and reallocate towards profitable campaigns, and (iii) discover how paid media influences long-term brand momentum, including organic visibility and market share. True Ads is part of Spreetail’s Smart Shelf suite, which includes Price Pulse, Listing Doctor, and Promise Pro.

Home page of Spreetail

Spreetail

Stripe launches Agentic Commerce Suite. Stripe has introduced the Agentic Commerce Suite to help businesses sell through multiple AI agents, with the goal of making products discoverable, simplifying checkout, and allowing merchants to accept agentic payments via a single integration. The Agentic Commerce Suite will launch via the Stripe Dashboard and Stripe APIs; through ecommerce platforms such as Wix, WooCommerce, BigCommerce, Squarespace, and Commercetools; and via omnichannel commerce platforms such as Akeneo, Cymbio, Logicbroker, Mirakl, Pipe17, and Rithum.

Temu expands marketplace access for small businesses via Shopify app. Temu has launched an app for Shopify merchants to list and manage products on Temu directly from Shopify accounts. The app is available on the Shopify App Store and enables merchants to access Temu’s Local Seller Program in more than 30 countries, including the U.S., Canada, the U.K., Germany, Spain, and Australia. Via the app, Shopify merchants can manage product listings, inventory, and fulfillment.

Blox launches fraud prevention with identity linking for Shopify. Blox has launched Chargeback Blacklist on the Shopify App Store, with a customer deduplication engine to stop repeat offenders. Smart Identity Linking connects emails, credit cards, and addresses to block fraudulent data at inception. Customers blocked on other Shopify stores using Blox (or who have issued chargebacks elsewhere) are automatically flagged. The automated order cancellation detects and deletes bad orders.

Zoovu launches MCP Server to give AI agents access to product intelligence. Zoovu, an AI product search and discovery platform, has launched MCP Server, a Model Context Protocol server that gives AI agents governed access to product data. Zoovu says its new server allows enterprises (i) to connect any MCP-compatible agent to enriched and standardized product data, (ii) compatibility and configuration logic, and (iii) genAI product and shopping experts, providing consistent and trustworthy product information for scalable agentic commerce.

Home page of Zoovu

Zoovu

New Ecommerce Tools: December 10, 2025

Every week we curate a list of new services for ecommerce merchants. This installment includes updates on live-streaming, agentic commerce, ecommerce insurance, returns management, analytics, product customizations, dispute resolution, and digital identity verification.

Got an ecommerce product release? Email updates@practicalecommerce.com.

New Tools for Merchants

Assureful and Threecolts announce Lost Inbound Insurance for ecommerce. Assureful, a provider of product liability insurance for digital businesses, and Threecolts, a cloud suite for marketplace management, have launched Lost Inbound Insurance to protect Fulfillment by Amazon sellers when inventory goes missing en route to distribution centers. ​Assureful says the collaboration combines its specialist InsurTech platform with Threecolts’ data and inventory visibility, enabling merchants to manage supply chain risk within the ecommerce workflow.

Assureful home page

Assureful

Amazon Europe updates referral and Fulfillment by Amazon fees for 2026. Amazon announced that it will lower fees in 2026 by an average of €0.17 ($0.20) per unit sold across Europe. Changes include FBA fee reductions for parcels, expanded Low-Price FBA eligibility, and referral fee reductions in high-volume categories. According to Amazon, the reductions align European fees with its changes in other countries, including in the U.S.

Nielsen Audience Segments available in Amazon Ads. Nielsen, a provider of audience data and measurement, has announced that its Marketing Cloud Audience Segments is available across the Amazon Ads marketplace. The collaboration allows advertisers to access Nielsen’s data to target audiences, deliver ads across multiple platforms and formats, and measure performance within Amazon’s ecosystem. Audience Segments provides targeting across industries, including consumer package goods, autos, and finance, and includes demographics, shopping behaviors, and media consumption.

TikTok Shop partners with ReBound for social commerce returns. TikTok Shop has partnered with ReBound, a global returns management specialist from Reconomy. Brands on TikTok’s ecommerce platform can now access ReBound’s omnichannel returns management tools, including a library of carriers, processing capabilities, and international warehouses, all from within the TikTok Shop Seller Center. End customers can initiate returns within TikTok Shop; ReBound will then manage the process.

Web page of TikTok Shop

TikTok Shop

Retner launches tool to recover missed voice calls. Retner, an India-based AI-powered, voice-first omnichannel customer intelligence platform, has launched AI Voice Call Engine to help ecommerce brands recover missed voice calls. AI Voice is commerce-focused, including inbound call recovery, cash-on-delivery order confirmation and verification, abandoned checkout callbacks, automated call qualification before human escalation, and inquiries via voice. The tool logs voice interactions, allowing brands to personalize subsequent communications across WhatsApp, Instagram, web chat, and voice.

eBay brings real-time streaming auctions to Australia. eBay has launched its live-stream shopping feature, eBay Live, in Australia, beginning with trading cards and collectables. Featuring interactive product demonstrations, instant purchases, and timed offers, the format allows buyers to interact directly with sellers through real-time streaming, chat, and auctions on eBay’s platform. eBay Live already operates in the U.S., U.K., and Germany.

Artifi launches Automated Product Setup for customization-ready ecommerce. Artifi, a product customization platform from Amla Commerce, has launched Automated Product Setup using AI and computer vision to make products customization-ready. Artifi connects directly to supplier data feeds to retrieve structured product information and media content. A trained AI model analyzes and defines product images, generating configuration rules to create customization-ready products automatically. Distributors can subscribe to multiple supplier feeds within Artifi.

Home page of Artifi

Artifi

Cimulate updates CommerceGPT to bridge old and new eras of digital commerce. Cimulate, developer of the AI-native CommerceGPT platform, has released an update that unites old and new modalities of digital shopping. New features include Human Feedback, Commerce AEO, and Co-Pilot Analytics. Human Feedback allows merchants to tune AI’s understanding of relevance. Commerce AEO helps brands to understand and improve how their products appear within agentic systems. Co-Pilot Analytics showcases what customers are asking, which interactions convert and why, and how to improve AI shopping assistant conversions.

Digital identity verification platform Socure acquires Qlarifi for BNPL credit system. Socure, an AI-powered platform for identity verification, compliance, and fraud prevention, has acquired Qlarifi, a real-time buy-now-pay-later consumer credit database. Qlarifi aims to give BNPL providers the insight needed to expand services for trusted customers while pinpointing high-risk behavior such as loan stacking and first-party fraud. According to Socure, integrating Qlarifi’s capabilities with Socure’s Identity Graph intelligence and RiskOS decisioning engine establishes a unified identity, anti-fraud, and BNPL credit infrastructure for lenders.

Gradial raises $35 million for enterprise marketing through AI agents. Gradial, an enterprise software developer of agentic marketing tools, has raised $35 million led by VMG Partners, with participation from existing investors Madrona and Pruven Capital. Gradial states that its agents automate the execution layer of marketing operations across existing systems and workflows. The company will use the funding to accelerate development of its platform and expand its Seattle-based team across engineering, product, and go-to-market.

Fi911 launches ResolveLab, a white-label disputes platform for resellers. Fi911, a provider of automation technologies for financial institutions, has launched ResolveLab, a smart-connection hub for payment facilitators. Leveraging Ethoca’s Consumer Clarity and Ethoca Alerts by Mastercard, ResolveLab allows payment facilitators to deploy and resell tools for chargeback prevention, subscription management, and risk mitigation. Facilitators can deliver enterprise-level tools, including Ethoca Consumer Clarity, Ethoca Alerts, and Smart Subscription from Mastercard, empowering consumers to manage, pause, and amend multiple subscriptions in one place.

Home page of ResolveLab

ResolveLab