From climate-warming pollutant to useful material

Although it is less abundant than carbon dioxide, methane gas contributes disproportionately to global warming. Its molecular structure of single carbon atoms bound to four hydrogen atoms makes it a potentially useful building block for products that could keep this carbon out of the atmosphere, but it’s hard to get it to react with other molecules under ordinary conditions.

Now a catalyst designed by MIT chemical engineer Michael Strano and colleagues could help solve that problem.

The catalyst has two components. The first, a mineral called a zeolite, converts methane to methanol. The second, a natural enzyme called alcohol oxidase, converts the methanol to formaldehyde. With the addition of urea, a nitrogen-containing molecule found in urine, the formaldehyde can be turned into a polymer used in particleboard, textiles, and other products.

The researchers say this catalyst could act to seal cracks in pipes transporting natural gas, a common source of methane leakage. It could also be used to coat surfaces that are exposed to methane gas, producing polymers that could be collected for use in manufacturing.

“Other systems operate at high temperature and high pressure,” says MIT postdoc Jimin Kim, lead author with Daniel Lundberg, PhD ’24, of a paper on the work. That takes money and energy. But, she says, “I think our system could be very cost-effective and scalable.” 

This is your brain on movies

The cerebral cortex contains regions devoted to processing different types of sensory information, including visual and auditory input. Now researchers led by Robert Desimone, director of MIT’s McGovern Institute for Brain Research, and colleagues have developed the most comprehensive picture yet of what all these regions do. They achieved this by analyzing data collected as people performed a surprisingly complex task: watching a movie.

Over the past few decades, scientists have identified many networks that are involved in this kind of processing, often using functional magnetic resonance imaging (fMRI) to measure brain activity as subjects perform a single task (such as looking at faces) or do nothing. The problem is that while people are resting, many parts of the cortex may not be active at all.

“By using a rich stimulus like a movie, we can drive many regions of the cortex very efficiently. For example, sensory regions will be active to process different features of the movie, and high-level areas will be active to extract semantic and contextual information,” says Reza Rajimehr, a research scientist in the McGovern Institute and the lead author of a paper on the work. “By activating the brain in this way, now we can distinguish different areas or different networks based on their activation patterns.”

Using high-resolution fMRI data collected by an NIH-funded consortium, the researchers analyzed brain activity from 176 people as they watched a variety of movie clips. Then they used a machine-learning algorithm to analyze the activity patterns of each brain region. What they found was 24 networks with different activity patterns and functions. Some are located in sensory areas such as the visual or auditory cortex, while others respond to features such as actions, language, or social interactions. The researchers also identified networks that hadn’t been seen before, including one in the prefrontal cortex that appears highly responsive to visual scenes. This network was most active in response to pictures of scenes within the movie frames.

Three of the networks they found are involved in “executive control” and were most active during transitions between clips. The researchers also observed that when networks specific to a particular feature were very active, the executive control networks were mostly quiet, and vice versa.

“Whenever the activations in domain-specific areas are high, it looks like there is no need for the engagement of these high-level networks,” Rajimehr says. “But in situations where perhaps there is some ambiguity and complexity in the stimulus, and there is a need for the involvement of the executive control networks, then we see that these networks become highly active.”

The researchers hope that their new map will serve as a starting point for more precise study of what each of these networks is doing. For example, within the social processing network, they have found regions that are specific to processing social information about faces and bodies.

“This is a new approach that reveals something different from conventional approaches in neuroimaging,” says Desimone. “It’s not going to give us all the answers, but it generates a lot of interesting ideas.” 

Laser imaging peers deeper into living tissue

Metabolic imaging is a valuable noninvasive method for studying living cells with laser light, but it’s been constrained by the way light scatters when it shines into tissue, limiting the resolution and depth of penetration. MIT researchers have developed a new technique that more than doubles the usual depth limit while boosting imaging speeds, yielding richer and more detailed images.

This technique does not require samples to be sliced and stained with contrast dyes. Instead, when a specialized laser shines light deep into tissues, certain molecules within them emit light of different colors, revealing molecular contents and cellular structures. By using a recently developed fiber shaper—a device controlled by bending it—the researchers can tune the color and pulses of light to minimize scattering and maximize the signal. This allows them to see much further and capture clearer images. In tests, the light was able to penetrate more than 700 micrometers into a sample, whereas the best previous techniques reached about 200 micrometers.

This method is particularly well suited for applications like cancer research, tissue engineering, drug discovery, and the study of immune responses. “It opens new avenues for studying and exploring metabolic dynamics deep in living biosystems,” says Sixian You, an assistant professor of EECS and senior author of a paper on the technique.

Recent books from the MIT community

Differential Privacy
By Simson L. Garfinkel ’87, PhD ’05 
MIT PRESSS, 2025, $18.95

Small, Medium, Large: How Government Made the US into a Manufacturing Powerhouse
By Colleen A. Dunlavy, PhD ’88  
POLITY BOOKS, 2024, $29.95

The Miraculous from the Material: Understanding the Wonders of Nature 
By Alan Lightman, professor of the practice of the humanities 
PANTHEON, 2024, $36

The Path to Singularity: How Technology Will Challenge the Future of Humanity
By J. Craig Wheeler ’65, with a foreword by Neil deGrasse Tyson 
PROMETHEUS BOOKS, 2024, $32.95

Assembly by Design: The United Nations and Its Global Interior
By Olga Touloumi, SM ’06
UNIV. OF MINNESOTA PRESS, 2024, $35

The Finite Element Method: Its Basis and Fundamentals 
By O.C. Zienkiewicz, R.L. Taylor, and Sanjay Govindjee ’86 
BUTTERWORTH-HEINNEMANN, 2024, $286.99

Where Biology Ends and Bias Begins: Lessons on Belonging from Our DNA 
By Shoumita Dasgupta ’97 
UNIV. OF CALIF. PRESS, 2025, $29.95

A Moving Meditation: Life on a Cape Cod Kettle Pond 
By Stephen G. Waller ’73 
BRIGHT LEAF, 2023, $24.95


Send book news to MITAlumniNews@technologyreview.com or 196 Broadway, 3rd Floor Cambridge, MA 02139

Driving into the future

Welcome to our annual breakthroughs issue. If you’re an MIT Technology Review superfan, you may already know that putting together our 10 Breakthrough Technologies (TR10) list is one of my favorite things we do as a publication. We spend months researching and discussing which technologies will make the list. We try to highlight a mix of items that reflect innovations happening in various fields. We look at consumer technologies, large industrial­-scale projects, biomedical advances, changes in computing, climate solutions, the latest in AI, and more. 

We’ve been publishing this list every year since 2001 and, frankly, have a great track record of flagging things that are poised to hit a tipping point. When you look back over the years, you’ll find items like natural-language processing (2001), wireless power (2008), and reusable rockets (2016)—spot-on in terms of horizon scanning. You’ll also see the occasional miss, or moments when maybe we were a little bit too far ahead of ourselves. (See our Magic Leap entry from 2015.)

But the real secret of the TR10 is what we leave off the list. It is hard to think of another industry, aside from maybe entertainment, that has as much of a hype machine behind it as tech does. Which means that being too conservative is rarely the wrong call. But it does happen. 

Last year, for example, we were going to include robotaxis on the TR10. Autonomous vehicles have been around for years, but 2023 seemed like a real breakthrough moment; both Cruise and Waymo were ferrying paying customers around various cities, with big expansion plans on the horizon. And then, last fall, after a series of mishaps (including an incident when a pedestrian was caught under a vehicle and dragged), Cruise pulled its entire fleet of robotaxis from service. Yikes. 

The timing was pretty miserable, as we were in the process of putting some of the finishing touches on the issue. I made the decision to pull it. That was a mistake. 

What followed turned out to be a banner year for the robotaxi. Waymo, which had previously been available only to a select group of beta testers, opened its service to the general public in San Francisco and Los Angeles in 2024. Its cars are now ubiquitous in the City by the Bay, where they have not only become a real competitor to the likes of Uber and Lyft but even created something of a tourist attraction. Which is no wonder, because riding in one is delightful. They are still novel enough to make it feel like a kind of magic. And as you can read, Waymo is just a part of this amazing story. 

The item we swapped into the robotaxi’s place was the Apple Vision Pro, an example of both a hit and a miss. We’d included it because it is truly a revolutionary piece of hardware, and we zeroed in on its micro-OLED display. Yet a year later, it has seemingly failed to find a market fit, and its sales are reported to be far below what Apple predicted. I’ve been covering this field for well over a decade, and I would still argue that the Vision Pro (unlike the Magic Leap vaporware of 2015) is a breakthrough device. But it clearly did not have a breakthrough year. Mea culpa. 

Having said all that, I think we have an incredible and thought-provoking list for you this year—from a new astronomical observatory that will allow us to peer into the fourth dimension to new ways of searching the internet to, well, robotaxis. I hope there’s something here for everyone.

More puzzles, less sleep

We need a strategy to deal with a hydra. 

It’s Sunday, January 14, 2024, more than 50 hours since the annual MIT Mystery Hunt kicked off at noon on Friday, and Setec Astronomy is one of more than 200 teams racing to solve hundreds of puzzles over three days. The 60-some members of Setec, many of whom are joining remotely from as far away as Australia, are making good progress, even though many of us are running on limited sleep and questionable nutritional decisions. Several of the chalkboards in the Building 2 classroom we’ve been assigned for our team headquarters are covered in lists of puzzle solutions or messy diagrams charting out theories about how to crack the various challenges—all of them constructed, as Mystery Hunt tradition dictates, by the most recent winner, in this case The Team Formerly Known as the Team to Be Named Later. 

The “hydra” we’re dealing with is a metapuzzle: We have to find a way to use the solutions from other puzzles that we’ve already solved to extract one more answer. If we solve this one, we’ll be rewarded with more puzzles.

We know we need to diagram the answers for this round of puzzles as a binary tree. In keeping with the hydra metapuzzle’s mythological analogue, every time we solve one puzzle, two more branch off until we have a diagram five levels deep. We’re still missing answers from several unsolved puzzles that would help us figure out how the diagram works and how to extract an answer to the metapuzzle. The diagram we’ve drawn, in green chalk, gets more chaotic with every addition, erasure, and annotation we squeeze onto the overcrowded chalkboard. But we can sense that we’re just one “aha!” away from a solution. 

MIT’s Mystery Hunt has been challenging puzzle enthusiasts every year since Brad Schaefer ’78, PhD ’83, wrote 12 “subclues” on a single sheet of paper as a challenge for friends during Independent Activities Period (IAP) in 1981. The answers led solvers to an Indian Head penny he had hidden on campus. Today’s Hunts are still built around that basic concept, but what constitutes a challenge has changed over four decades. One of the clues from the original 1981 Hunt is just a missing word in a quote: “He that plays the king shall be _____; his majesty shall have tribute of me.” It’s easy to solve today with Google, but in 1981, even if you knew it was Shakespeare, if you didn’t notice the subtle hint that you should look for a character referring to a play within the play, it might have taken a few hours of skimming the Bard’s collected works to find the answer. 

a group of people looking at a person writing at the chalkboard.
The Setec Astronomy team tries to map out whether the human knot they’ve gotten themselves into can be untangled.
JADE CHONGSATHAPORNPONG ’24/MIT TECHNIQUE

We add a few more solutions to the hydra diagram over the next few hours. Eventually someone notices that all the answers in the fifth level of the diagram seem to have an odd prevalence of Ls and Rs. This is the “aha!” moment: They tell us how to navigate the binary tree. From the first node at the top of the tree, we follow the Ls and Rs in the order they appear in each of the 16 solutions on the fifth level. Take the left branch, then right, then left again, landing on a word that starts with H. The second fifth-level answer leads us to a word that starts with E. Repeating the process with all 16 answers spells out an apt way to deal with a hydra: “HEADTOHEADBATTLE.” (Puzzle solutions are traditionally written in all caps with no spaces or punctuation.) Those of us who’ve been tackling the puzzle take a moment to enjoy our victory before splitting up to find new puzzles to work on.


Some elements of the Mystery Hunt are hard to describe, the kind of must-be-seen ingenuity that also inspires hacks on the Great Dome and any number of above-and-beyond engineering projects showcased around campus every year. Most of the puzzles are utterly unique, although they do often incorporate logic and word problems as well as more mainstream elements like crosswords, sudoku, and Wordle. But almost anything can be turned into a puzzle. For example, chess puzzles might be combined with the card game Magic: The Gathering. Or solvers could be asked to organize a Git repository with 10,000 out-of-order commits (that is, find the correct sequence of 10,000 changes to a file as it was tracked in a version control system), identify duets from musicals, or draw on their knowledge of pop culture trivia. 

For most of its history, the Mystery Hunt had little official status on campus. By tradition as much as any organizational effort, teams simply showed up in Lobby 7 on the Friday before the Martin Luther King Jr. holiday for the kickoff. In 2014, the MIT Puzzle Club was formed to help provide year-to-year continuity and other support, such as securing rooms for teams to work in and reserving Kresge Auditorium for the opening ceremonies. Puzzle Club also hosts other events, such as mini puzzle hunts and sudoku and logic puzzle competitions—which Becca Chang ’26, the club’s current president, says “has helped a lot with outreach to new students or anyone who might be interested in [puzzles].”

Technology has enabled the Mystery Hunt to grow and evolve in significant ways, and not just in terms of the kinds of puzzles that are possible. Through the mid-1990s, a single person could take on the responsibility of writing and running the event. Today it’s a yearlong commitment for the winning team to design the next year’s Hunt. Doing so requires managing creative output and technological infrastructure that rival those of a small business. Duties include spending thousands of hours writing and testing puzzles, constructing physical puzzles and props, and building a dynamic website that can withstand the huge influx of puzzle-hungry visitors. 

a group of people in a classroom
Today’s Hunts are built around a story. Here John Bromels as the god Neptune checks in on Galactic Trendsetters’ progress to restore the god Pluto after his planet was demoted.
JADE CHONGSATHAPORNPONG ’24/MIT TECHNIQUE

Just organizing a team of solvers can be a major undertaking, especially now that more and more participants are joining remotely. Anjali Tripathi ’09, who started the team I’m Not a Planet Either in 2015, got her introduction to puzzle hunts through a miniature Mystery Hunt that Simmons Hall runs for first-years. After tackling the main event with the Simmons team on campus as an undergrad, she participated remotely for the first time in 2010. “I was abroad in England and still wanted to do Hunt, and I remember how hard that was,” she says. The team “had no infrastructure for it.” 

“It’s about connecting with other humans— that’s why we do it.”

Erin Rhode ’04, whose team name one year was the entire text of Ayn Rand’s Atlas Shrugged

Today, solvers can work together across the room or across a continent. Platforms like Slack and Discord have become indispensable to many teams, which use them for updates and announcements as well as creating separate channels where people can tackle a given puzzle together. Many teams use applications that organize the convoluted deluge of puzzles into a workflow so everyone can see which have been solved, which need attention, and who’s working on what. Google Docs and Google Sheets make it easy for multiple people to contribute to progress on the same puzzle whether they’re sitting side by side on campus or are separated by several time zones. 

“I think especially post-2020, there is just the expectation that everything is going to be accessible online,” says Tripathi, who still has a Hunt-related Google doc from 2008, just a couple of years after the service launched. 

But even as the Mystery Hunt has adapted to the internet—and to increasingly powerful search engines, smartphones, the Zoom era, and even some machine-learning applications—at its core it remains a very human experience. 

“It’s about connecting with other humans—that’s why we do it,” says Erin Rhode ’04, a longtime Mystery Hunter whose team has won twice. She recalls being inducted into the Hunt as a first-year in 2001. “An upperclassman came in and was like, ‘You’re coming to the math majors’ lounge. We’re doing this puzzle hunt thing.’” The name of Rhode’s team changes every year, though they might be best known for the year their name was the entire text of Ayn Rand’s Atlas Shrugged. Last year, they were . (That’s not a typo or a missing word—it’s the zero-width space, a Unicode non-character primarily used in document formatting.)

a custom coin with a map of the United States
Early Mystery Hunts led solvers to an Indian Head penny hidden on campus. Today, winning teams are awarded coins unique to each year’s Hunt. Ringed with a repeating MH24, the 2024 coin shows the cities teams “visited” on their quest.
JADE CHONGSATHAPORNPONG ’24/MIT TECHNIQUE

Like so much of the Hunt, team names are an exercise in creativity. The full name of the team running the 2024 Mystery Hunt was officially The Team Formerly Known as the Team Formerly Known as the Team Formerly Known as the Team Formerly Known as the Team Formerly Known as the Team to Be Named Later. Some teams keep their name every year, like Setec Astronomy (an anagram for “too many secrets,” in a reference to the classic 1992 heist film Sneakers). Others change every year or every few years, or when teams merge, as when Death from Above joined forces with Project Electric Mayhem to become Death and Mayhem. 

Rhode remembers one particular puzzle from her first Hunt that she and her team (known that year as the Vermicious Knids) worked on through the night. They had to figure out that a list of enigmatic phrases were clues to song titles. For example, “Of course; you just go north on Highway 101” clued the song “Do You Know the Way to San Jose?” “I think today, we would have solved that puzzle in about an hour,” Rhode says. “There weren’t song lyric databases back then. And so it was a lot more sitting around on your own trying to come up with songs as opposed to just finding some master list and then searching it.”

Writing puzzles with the knowledge that solvers will have a slew of tools at hand is just part of the process. “Use whatever technology you have at your disposal to solve the puzzle is the general rule of thumb,” says Jon Schneider ’13, a machine-learning researcher who hunts with ✈✈✈ Galactic Trendsetters ✈✈✈. (The ✈✈✈  in their team name is pronounced like a plane taking off and landing, respectively.) Schneider has been hunting since 2010, when it was common for solvers to have to identify clips of songs or other audio. He’s seen that change in the past decade, though: “Audio recognition [technology] like Shazam has become a thing, so it’s harder to create puzzles that require the skill of music recognition.” 

“When you’re a constructor, you try to figure out: What is my challenge for the solver?” says Dan Katz ’03. Katz has solved and written a lot of puzzles. (In fact, he created a five-puzzle mini Hunt for this issue’s Puzzle Corner.) He attended his first Mystery Hunt in 1998, as a junior in high school, before he had even applied to MIT. He’s been part of a winning team eight times (probably a record) and competes in events like the World Sudoku Championship and US Puzzle Championship. In Katz’s view, technology should make puzzling more interesting for the solver. While solvers might need to, say, code a program, organize information in a spreadsheet, or navigate a video-game-like interface to arrive at an answer, what he prizes most is the mental challenge of figuring out how to solve a puzzle.

Students in the MIT tunnels look around them for clues.
During what’s known as the Mid-Hunt Runaround, a team follows a set of cryptic instructions that lead them on a subterranean journey across campus.
JADE CHONGSATHAPORNPONG ’24/MIT TECHNIQUE

Rhode misses the days before an app was able to listen to a few seconds of a song and identify it. “One of my superpowers in the early days of the Hunt was: Play me a bunch of pop songs and I can identify like 90% of them,” she says. “Now everybody’s got Shazam on their phone. And so as fast as I might be, Shazam was always going to be faster.”

That doesn’t mean puzzles can’t be based on song identification—or image identification, another common puzzle element that has been made trivial by tools like Google’s image search capabilities. It just means constructors must become more creative. “You have to obscure the images or the music in such a way that the technology can’t find it quickly,” Rhode says. She describes a puzzle she wrote when she wanted solvers to identify songs without using technology: “I arranged eight songs a cappella and sang them myself, but buzzing like a bee. And the whole idea was you can’t Shazam that.”

Schneider’s team took a similar approach to constructing a puzzle in which solvers had to identify specific visual artists—not by their work, but by their distinctive style. Solvers were prompted to upload an image of their choosing, and a generative AI tool similar to DALL-E rendered it in the style of the artist they were supposed to name. 

“I mostly just want to be surprised.”

Jon Schneider ’13 of the team ✈ ✈ ✈ Galactic Trendsetters ✈ ✈ ✈ 

That’s not the only puzzle to have incorporated some machine-learning elements in the last few years. A few examples have used semantic similarity scoring systems where solvers have to guess words or ­phrases—a kind of machine-learning-enabled version of “hot or cold.” 

Even if machine learning has potential as a tool for puzzle constructors, generative AI is unlikely to solve Mystery Hunt puzzles anytime soon. ChatGPT can answer questions that might be helpful in getting started and maybe even help solve a crossword clue or two, but the puzzles are often so unusual that it doesn’t know where to begin. When presented with them, it usually responds by stating that it “would need more context or clues” in order to proceed.

Schneider did find ChatGPT very helpful, though, in solving a non–Mystery Hunt puzzle about navigating the byzantine rules of the role-playing game Dungeons & Dragons, which he admits he’s never played. A few years ago, there would have been no way around spending hours digging through the rulebooks and figuring out each step, but giving the puzzle to ChatGPT worked. “It was really good at doing this. I guess it had trained on enough data of people playing Dungeons & Dragons that this was within its capabilities,” he says.

Schneider is optimistic that new technology will be integrated into Mystery Hunt in creative ways, expanding the scope of what puzzle constructors can come up with to entertain solvers. Ultimately, he says, “I mostly just want to be surprised.”


As the sun sets on Sunday, Setec continues solving puzzles at a steady pace, but we’re also still unlocking new sections of the Hunt—a sign that we’re still some distance from the endgame, though rumors (but never spoilers) from friends on other teams suggest that a few teams might be closing in. As midnight rolls around there’s still no announcement, and so we push on. Ultimately, the 2024 Hunt ends up running into Monday morning, one of only a handful of times it’s taken more than 60 hours to complete. 

a group of people in a stairwell dressed in dark clothes with pointy paper hats.
The 2024 Mystery Hunt included what was called the “Herc-U-Lease” Scavenger Hunt. As part of the scavenger hunt, teams were asked to have as many members as possible look as identical as possible. Death and Mayhem realized that many members were wearing black T-shirts and decided to unify the look with paper hats fashioned from copies of The Tech someone found on campus.
MOLLY FREY/DEATH & MAYHEM

A little after 5 a.m., team Death and Mayhem solves the final puzzle to win the 2024 Mystery Hunt—and the responsibility of developing the 2025 Hunt, which kicks off on January 17. In the end, 266 teams have solved at least one of the 2024 Hunt’s 237 puzzles and Setec Astronomy has solved 174. (Teams typically care less about postgame rankings than about how many puzzles they get to before time runs out.) 

The Team Formerly Known as the Team to Be Named Later sends out an announcement that a wrap-up event, at which they’ll give a full overview of the weekend and hand over the reins to Death and Mayhem, will begin at noon in 26-100. Because creating a Mystery Hunt is such a daunting task, Death and Mayhem got to work on this year’s within hours of winning, says James Douberley ’13, who assumed the title of “benevolent dictator” to orchestrate and oversee the team’s puzzle writing.

The weight of expectation is not lost on Douberley and his teammates: This is a once-a-year event that holds a lot of meaning for many participants. 

The Mystery Hunt is about solving puzzles, but it’s also far more social and immersive than puzzle books and escape rooms. In 2024, nearly 2,000 people representing 91 teams showed up on campus to participate­—and another 2,450 or so signed up to puzzle from afar. All told, solvers included 52 faculty members, 278 students, and 950 alumni, ranging from recent graduates to those who got their degrees decades ago. For Chang, the Hunt is an opportunity to connect with the broader community, including alumni from her dorm whom she doesn’t see often. “This is the one time in the year that we get to all just be in one place together and do this thing that we love,” she says. “It’s just a really great bonding experience.”

Shortly after solving the final puzzles in the 2024 MIT Mystery Hunt, members of Death & Mayhem received the custom coins awarded to the victors and posed for a photo with Aphrodite (of the Team Formerly Known as the Team to Be Named Later), who blew kisses in celebration.
COURTESY OF DEATH & MAYHEM

The MIT campus plays a special role in the Hunt. Maybe you have to use the walls of the List Visual Arts Center lobby as a grid for a logic puzzle, or find certain names on the memorial plaques in Lobby 10 whose first letters spell out an answer. But it’s not just that clues can be part of the physical space—it’s that campus is the epicenter for the MIT spirit of creativity, inventiveness, and industriousness that makes the Mystery Hunt unique. “People talk about New York being a character in movies,” Katz says. “I feel like MIT is a character in Mystery Hunt.” 

For Douberley, the Mystery Hunt takes him back to his student days, when he tackled hard challenges through marathon work sessions and all-nighters. “You fall asleep on the floor, and you’re in the dorm lounge and your friend comes and wakes you up and says, ‘Here’s a coffee—I need your help with something,’” he says. “And that is something that lives with you for the rest of your life.” 


Editor’s Note:

The 2025 MIT Mystery Hunt kicks off on January 17, 2025. But if you’re eager to start puzzling before then—or get a taste of puzzling if you’ve never taken part before—check out the MIT Mystery Heist, a pre-Hunt round of puzzles written by the Mystery Hunt team known as the Providence Crime Syndication. Learn more and solve at mitmysteryheist.com.

The cult of tech

“THE CULT OF THE FOUNDER.” “THE CULT OF THE TECH GENIUS.” 

“Beware: Silicon Valley’s cultists want to turn you into a disruptive deviant.” “Tech’s cult of the founder bounces back.” “Silicon Valley’s Strange, Apocalyptic Cults.” “How the cult of personality and tech-bro culture is killing technology.” “Company or cult?” “Is your corporate culture cultish?” “The Cult of Company Culture Is Back. But Do Tech Workers Even Want Perks Anymore?” “10 tech gadgets with a cult following on Amazon—and why they’re worth it.” “13 steps to developing a cult-like company culture.”

The headlines seem to write themselves (if that cliché is allowed anymore in the age of ChatGPT and generative AI). Tech is culty. But that is a metaphor, right? Right?! 

When I first saw Michael Saylor’s Twitter account, I wasn’t sure. Saylor is an entrepreneur, tech executive, and former billionaire. Once reportedly the richest man in the Washington, DC, area, he lost most of his $7 billion net worth in 2000 when, in his mid-30s, he reached a settlement with the US Securities and Exchange Commission after it brought charges against him and two of his colleagues at a company called MicroStrategy for inaccurate reporting of their financial results. But I had no idea who he was back then.

In 2021 Saylor started showing up in my Twitter feed. His profile picture showed a man with chiseled features, silver hair, and stubble sitting in a power pose and looking directly into the camera, a black dress shirt unbuttoned to display a generous amount of his neck. It was a typical tech entrepreneur’s publicity shot except for the lightning bolts blasting from his eyes, and the golden halo crown. Then there were his tweets:

#Bitcoin is Truth. 

#Bitcoin is For All Mankind. 

#Bitcoin is Different. 

Trust the Timechain. 

Fiat [government-backed currency] is immoral. #Bitcoin is immortal. 

#Bitcoin is a shining city in cyberspace, waiting for you. 

#Bitcoin is the heartbeat of Planet Earth.

As MIT’s humanist chaplain, I follow a lot of ministers, rabbis, imams, and monks online. Very few religious leaders would dare to be this religious on social media. They know that few of their readers want to see such hubris. Why, then, does there seem to be an audience for this seemingly cultish behavior from a cryptocurrency salesman? Are tech leaders like Saylor leading actual cults? 

According to Bretton Putter, an expert on startups and CEO of the consulting firm CultureGene, this needn’t be a major concern: “It’s pretty much impossible,” Putter writes, “for a business to become a full-blown cult.” And if a tech company or other business happens to resemble a cult, that might just be a good thing, he argues: “If you succeed in building a cultlike culture similar to the way that Apple, Tesla, Zappos, Southwest Airlines, Nordstrom, and Harley-Davidson have, you will experience loyalty, dedication, and commitment from your employees (and customers) that is way beyond the norm.” 

Are the cultlike aspects of tech companies really that benign? Or should we be worried? To find the answer, I interviewed Steve Hassan, a top expert on exit counseling, or helping people escape destructive cults. 

At age 19, while he was studying poetry at Queens College in New York City in the early 1970s, Hassan was recruited into the Unification Church—the famously manipulative cult also known as the Moonies. Over his next 27 months as a member of the church, Hassan helped with its fundraising, recruiting, and political efforts, which involved personally meeting with the cult leader Sun Myung Moon multiple times. He lived in communal housing, slept only a few hours a night, and sold carnations on street corners seven days a week for no pay. He was told to drop out of college and turn his bank account over to the church. In 1976, he fell asleep at the wheel while driving a Moonie fundraising van and drove into the back of a tractor-trailer at high speed. He called his sister from the hospital, and his parents hired former members to help “deprogram” him and extract him from the cult.

After the Jonestown mass suicide and murders of 1978 brought attention to the lethal dangers of cult mind control, Hassan founded a nonprofit organization, Ex-Moon Inc. Since then, he’s earned a handful of graduate degrees (including a doctorate in the study of cults), started numerous related projects, and written a popular book on how practices with which he is all too familiar have crept into the mainstream of US politics in recent years. (That 2019 book, The Cult of Trump: A Leading Cult Expert Explains How the President Uses Mind Control, seemed even more relevant in early 2024, when a video called “God Made Trump” went viral across the campaign trail.) Hassan even found himself advising Maryland congressman Jamie Raskin, leader of the second impeachment trial against Donald Trump, in 2021, on how to think and communicate about the cultish aspects of the violent mob of Trump followers who stormed the Capitol on January 6 of that year.

I wanted to ask Hassan what he makes of the discourse around tech cults, but first it’s important to understand how he thinks about cults in the first place. Hassan’s dissertation was titled “The BITE Model of Authoritarian Control: Undue Influence, Thought Reform, Brainwashing, Mind Control, Trafficking, and the Law.” The idea was to create a model that could measure cult exploitation and manipulation, or what Hassan and other experts in related fields call “undue influence.” His BITE model looks to evaluate the ways social groups and institutions attempt to control followers’ behavior, information access, thoughts, and emotions. Because there is no one quintessential, Platonic definition of a cult, what matters is where a given instance of potential cultishness falls on an “influence continuum.” In this continuum model, Hassan evaluates the ways in which institutional cultures attempt to influence people. To what extent are individuals allowed to be their authentic selves or required to adopt a false cult identity? Are leaders accountable to others, or do they claim absolute authority? Do organizations encourage growth in the people who participate in them, or do they seek to preserve their own power over all else? While any kind of person or group can struggle with some of the dimensions on Hassan’s continuum chart (which lists constructive behaviors at one end and destructive behaviors at the other), healthier organizations will tend toward constructive responses more of the time, whereas unhealthier institutions—those more truly worthy of the cult label in the most negative sense—will tend toward destructive responses such as grandiosity, hate, demands for obedience, elitism, authoritarianism, deceptiveness, or hunger for power. 

It turns out that there are some real, meaningful similarities between cults and tech, according to Hassan. “This is the perfect mind-control device,” he told me, holding up his iPhone. He explained that when he joined the Moonies in 1974, cult recruiters had to get information from the victim. Now, he said, users of everyday technologies are sitting ducks: “There are 5,000 data points on every voting American in the dark web, and there are companies that will collect and sell that data.”

The first time Hassan was told about cryptocurrency, he added, it smacked of multilevel marketing to him. The proposition that you can make a fortune in a very short amount of time, with almost no labor, was something he had seen many times in his work. As was the idea that if you become an early investor in such a scheme, you’ll make more money if you recruit more people to join you. “The people who started it are always going to make 99% of the money,” Hassan said. And as in the cults that recruited him and continue to recruit the kinds of people who ultimately become his clients, “everyone else is going to get burned.” 

All of this would certainly seem to explain why I so frequently hear from people, eager for me to know they are fellow atheists, who tell me to buy some bitcoin because it will rewire my neurons and cure me of the woke mind virus.

Of course, it should be noted that some scholars have complained about Hassan’s work, arguing that brainwashing and mind control are concepts for which there is not sufficient evidence. But I’m not claiming that tech uses literal brainwashing, nor is it like when a character in a Scooby-Doo episode hears “You are getting very sleepy” and then their eyes become squiggles. Hassan probably wouldn’t say so either. 

Companies don’t need to go to such extremes to exert undue influence on us, though. And as is clear from the headlines I cited above, a lot of companies have been accused of, or associated with, a bit of cultishness. 

I won’t attempt to evaluate anyone’s cultish tendencies on a scale of 1 to 10. But I see crypto sales techniques as a particularly good example of cultlike behavior, because if there’s one thing cults need to be good at to sustain their existence, it’s separating people from their wallets. Cryptocurrency has specialized in that to extraordinary effect. 

It’s all a continuum, and it would be hard to find a person whose life is completely devoid of anything cultish, technological or otherwise. But as a culture, we are careening dangerously toward the wrong end of Hassan’s chart. Or to quote a Michael Saylor tweet, “We all stumble in the dark until we see the cyber light. #Bitcoin.”


Adapted from Tech Agnostic: How Technology Became the World’s Most Powerful Religion, and Why It Desperately Needs a Reformation. Copyright 2024 by Greg Epstein, the humanist chaplain at MIT. Used with permission of the publisher, MIT Press.

Tapping the wisdom of human-centered fields

When I last wrote to you in this magazine, I told you a bit about the MIT Collaboratives, an effort to spark new ideas and modes of inquiry and help the people of MIT solve global problems. Since then, we’ve launched the first collaborative, grounding it in the human-centered fields represented by our School of Humanities, Arts, and Social Sciences (SHASS). We’re calling it the MIT Human Insight Collaborative, or MITHIC.

In broad terms, MITHIC is an endorsement of the quality of our faculty in these fields and an expression of how deeply we value the scholarly and artistic practices that expand our understanding of the things that make us human.

In a practical sense, it’s designed to help our scholars in human­-centered disciplines “go big.” MITHIC will give them the resources to pursue their most innovative ideas within their discipline, create opportunities for them to collaborate with colleagues outside it, and enable them to explore fresh approaches to teaching our students.

We celebrated the launch of MITHIC with a showcase of creative excellence. MIT faculty shared research that blends the humanistic with the technological, MIT students improvised on jazz saxophone, and in a keynote conversation, the acclaimed novelist Min Jin Lee talked about her dedication to putting the human at the center of her work.

Our faculty are wonderfully energized by MITHIC, and more than 100 have already taken part in the collaborative’s “Meeting of the Minds” events, organized to connect researchers across the Institute who work on similar ­topics—from cybersecurity to food security, climate simulations to the bioeconomy. 

There may never have been a more important time for society to make humane choices about new technologies. And I’m thrilled that at MIT we’ve created a collaborative powered by human insight to support our scholars, students, explorers, and makers in shaping a future of technology in service to humanity.

Smudge before flight

“I’m moving to Boston in three weeks!” At my high school graduation, I had just learned I’d been accepted into the Interphase EDGE program, an incredible opportunity to acclimate to life at MIT before the 2022 school year began.

I was glad to have that chance, since I faced a big change from life at home in Claremore, on the Cherokee Nation reservation in northeastern Oklahoma. I’d been away on my own only once, on a fifth-grade trip to Space Camp in Huntsville, Alabama, where I first fell in love with aerospace engineering.

It didn’t take long to find community on campus. To my surprise, out of the dozen students at a welcome event for the Indigenous community, three grad students and an undergrad were in the aero-astro department. As a prospective Course 16 major and a FIRST Robotics alum, I was excited to discover that they planned to start a new team for the First Nations Launch (FNL) rocketry competition, a NASA Artemis Student Challenge. It was the perfect opportunity to merge my technical passion with my cultural roots.

That first year, many people questioned the need for our team. “MIT already has a Rocket Team,” they’d say. But while most build teams are defined by the specific projects they work on, the product is just one aspect of the experience.

Yes, I’ve learned to design, build, launch, and safely recover a model rocket. But doing that alongside other Indigenous engineers on the team we call MIT Doya (ᏙᏯ, Cherokee for beaver) has taught me more than engineering skills. Beyond learning how to work with composites or design fins, I’ve learned how to navigate classes and connect with professors. I’ve learned about grad school. And I’ve learned how to celebrate my Indigenous identity and honor my ancestors with my work. For instance, we often hold smudging ceremonies—burning sage to purify ourselves or our rockets—at our team meetings and competitions. 

Our team emphasizes universal consensus and buy-in on the technical side and pays attention to the success of each team member on a personal level. We call this gadugi (ᎦᏚᎩ) in Cherokee, or “everyone helping each other.”

I’ve also learned that embracing my culture can offer a better approach to engineering challenges. While many engineering settings foster top-down decision-making, our team tests and incorporates as many ideas as possible to engage everyone, emphasizing universal consensus and buy-in on the technical side while paying attention to the success of each team member on a personal level. We call this gadugi (ᎦᏚᎩ) in Cherokee, or “everyone helping each other.” And we find it’s led to better technical results—and a better experience for everyone on the team. 

I feel incredibly fortunate to work closely with other Indigenous students on an engineering project we all deeply care about. I’ve looked up to the senior members of the team, seeing in them proof of what an Indigenous student at MIT can be and accomplish. And I’ve loved mentor­ing newer members, passing along what I’ve learned to help them excel.

Our launch weekends expand our community further, allowing us to work alongside inspiring Indigenous engineers from NASA’s Jet Propulsion Lab and Blue Origin. I’ve gotten to meet my heroes and seen that it’s possible to succeed as a Native American in aerospace engineering. In fact, my FNL experiences have already helped me secure an amazing internship. Last summer—exactly a decade after setting my heart on aerospace engineering at Space Camp—I returned to Huntsville as a lunar payloads intern on the Mark I Lunar Lander at Blue Origin.

Through the FNL team, I’ve significantly advanced my technical skills. As our systems and simulations lead the first year, I integrated all the components of the physical design into a cohesive computer model with accuracy in both geometry and mass distribution. From that model, I can run simulated flights while adjusting for various launch conditions and trying out different motors. A small change on the ground can yield a big change in our final altitude, which must be within a specific range—so this analysis drives the overall design. 

In our first year, our challenge was to re-create the design of a kit rocket while making it lighter by fabricating all the parts ourselves, primarily using hand-laid carbon fiber and fiberglass. We finished in second place and were named Rookie Team of the Year.

For 2023–’24, our challenge was to build a rocket large enough to carry a deployable drone, leading us to build an airframe 7.5 inches in diameter. We also had to design and fabricate the drone’s chassis to meet strict specifications: It had to fit inside the rocket on the launchpad, deploy at apogee (ours was 2,136 feet), unfold from a compact stowed configuration to 16 by 16 inches, descend by parachute to 500 feet, and then release the parachute for piloted navigation to a landing pad. To meet FAA requirements, two of our team members studied for and earned Part 107 remote pilot certificates so they could operate the drone.

Since this new challenge required us to fabricate a rocket while also designing and building the drone, we broke up into two subteams to work on both in parallel. This approach required precise coordination between the subteams to ensure that everything would integrate well for the final launch. As team captain, I managed this coordination while staying involved on the technical side as systems and simulations lead and airframe lead. And as we worked our way through the project milestones from proposal through flight readiness review, we kept in mind that we needed both an operational drone and a safe flight to the right altitude to meet the challenge. 

In April our team traveled to Kenosha, Wisconsin, to put our rocket to the test. We loaded the parachutes and payload, blessing it with some medicine before sending our hard work into the sky. But when I went to load our motor, the motor mount fell off in my hand. We quickly proceeded to the range safety officer, who was able to salvage our rocket and our launch with the last-minute addition of an external motor retention device. After that minor (but almost catastrophic) delay, we had a safe launch and successful recovery—and earned the Next Step Award, a $15,000 grant to represent FNL in the University Student Launch Initiative, a NASA-hosted competition open to everyone, for the 2024–’25 season.

Six weeks later, when the overall competition winners were announced, we were thrilled to learn we had won the grand prize! Along with bragging rights, we won a VIP trip to Kennedy Space Center in August and got to walk through the iconic Vehicle Assembly Building, explore the shuttle landing strip, see Polaris Dawn on the launchpad, and watch a Starlink launch from the beach in the early morning hours.

This year, I’m honored to serve as team captain again, leading an expanded team as we tackle the challenges of the new Student Launch Initiative. I’m already looking forward to May, when we’ll launch the rocket we’ll be perfecting between now and then. And to honor our Indigenous heritage and send it into the sky with good intentions, I’ll make sure we smudge before flight. 

Hailey Polson ’26, an aero-astro major and a citizen of the Cherokee Nation, is captain of MIT’s First Nations Launch team.

How to build (and rebuild) with glass

What if construction materials could be put together, taken apart, and reused as easily as Lego bricks? That’s the vision a team of MIT engineers hopes to realize with a new kind of masonry it’s developing from recycled glass. Using a custom 3D-printing technology provided by the MIT spinoff Evenline, the team has made strong, multilayered glass bricks, each in the shape of a figure eight, that are designed to interlock and stack. The bricks can easily be taken apart for reuse in new structures.

“Glass as a structural material kind of breaks people’s brains a little bit,” says Evenline founder Michael Stern ’09, SM ’15, coauthor of a paper on the work. “We’re showing this is an opportunity to push the limits of what’s been done in architecture.”

A tube of glass is extruded in a hot 3D printer.
ETHAN TOWNSEND

Stern and Kaitlyn Becker ’09, an assistant professor of mechanical engineering and another coauthor, got the inspiration for the bricks partly from their experience as undergraduates in MIT’s Glass Lab.

“I found the material fascinating,” says Stern, who went on to design a 3D printer capable of depositing molten recycled glass. “I started thinking of how glass printing can find its place.”

“I get excited about expanding design and manufacturing spaces for challenging materials with interesting characteristics, like glass and its optical properties and recyclability,” says Becker, who began exploring those ideas as a faculty member. “As long as it’s not contaminated, you can recycle glass almost infinitely.”

For their new study, Becker, Stern, and coauthors Daniel Massimino, SM ’24, and Charlotte Folinus ’20, SM ’22, of MIT and Ethan Townsend at Evenline used a glass printer that pairs with a furnace to melt crushed glass bottles into a material that can be deposited in layered patterns. They printed prototype bricks using soda-lime glass that is typically used in a glassblowing studio. Two round pegs made of a different material, similar to the studs on a Lego brick, are incorporated into each one so they can interlock. Another material placed between the bricks prevents scratches or cracks but can be removed if a structure is to be dismantled and recycled. The prototypes’ figure-eight shape allows assembly into curved walls, though recycled bricks could also be remelted in the printer and formed into new shapes. The group is looking into whether more of the interlocking feature could be made from printed glass too.

MIT engineers demonstrate how they make strong, reconfigurable bricks out of recycled glass. The team uses custom 3D glass printing technology from MIT spinoff Evenline to create the figure-eight shaped bricks, which are designed to interlock.

The bricks’ mechanical strength was tested in a hydraulic press that squeezed them until they began to fracture. The strongest held up to pressures comparable to what concrete blocks can withstand. The researchers have used the bricks to construct a curved wall and aim to build progressively bigger, self-supporting structures.

 “We’re thinking of stepping stones to buildings,” Stern says, “and want to start with something like a pavilion—a temporary structure that humans can interact with, and that you could then reconfigure into a second design. And you could imagine that these blocks could go through a lot of lives.”