New Wix AI Tool Scales Content With Authenticity via @sejournal, @martinibuster

Wix announced a suite of AI tools that can automatically create topics and article outlines for blog posts that maintain quality and authenticity, helping businesses overcome an important hurdle of engaging and converting potential customers.

An Average Of 86% More Organic Traffic

An interesting insight shared by Wix is that they’ve noticed that websites with blogs on average cultivate 86% more organic traffic than sites without blogs. This new tool helps Wix users capitalize on that insight by making it easier to plan content, create the outlines for content, create a draft a new article and even create the entire article.

Publishing content at a constant pace is a key way to build an audience and increase organic traffic. A Content Plan or Content Calendar is a key way to ensure that an organization can get on track to publishing that content with the regularity necessary for successfully increasing more traffic to a site. Wix’s new tool automates the process of creating content in a flexible way that adjusts to the user’s needs.

Preserves Authenticity

Perhaps one of the most interesting feature of this tool is that users can decide how much the AI is involved in order to preserve the authenticity, creativity and insights that a human can provide by coming up with topic ideas, outlines and article drafts that can serve as a starting point. The suite of tools can even simplify the process of generating images for the articles.

Another feature of the Wix’s new tool is that the process of creating content can be automated based on existing content, products and coming events.

Wix shared the following features and benefits:

• Versatile Content Creation: From ideation to creating full posts or outlines, users have a broad selection of content creation tools depending on their needs.
• Extensive Customization: Select the outline tool for a suggestion on the structure paired with writing instructions, combining AI assistance with creative control. Users can fine-tune their content to resonate with their target audience, ensuring it meets their preferences and interests.
• Titles, Image, and SEO Optimization Tools: Users can enhance blog titles, images, and existing text with AI-driven suggestions. Additionally, users can add the keywords they want to include for SEO, and it will be incorporated throughout the content.
• Visual Content Integration: Images are included to make the blog content more visually appealing, intending to increase views and engagement. Users can describe what they want to create and choose their style and a unique image will be generated.
• Access to Wix Business Solutions: The AI blog tools are completely integrated into the Wix platform, giving users access to connect their blogs to Wix business solutions. This allows for convenient features like sending promotional emails to subscribers with a single click, linking blog content to pricing plans, and much more.

Read more about Wix’s suite of AI-powered tools for streamlining the process of creating content and attracting more organic traffic:

Your always up-to-date guide to Wix’s AI tools

Featured Image by Shutterstock/Roman Samborskyi

Wix Announces A Figma Plugin That Turns Designs Into Websites via @sejournal, @martinibuster

Wix announced a new Figma Plugin that enables designers to import Figma designs directly into Wix Studio and dramatically speed up site creation from the design stage to a functioning website.

Figma Design Tool

Figma is a SaaS (software as a service) collaborative design tool that allows designers, teams and clients to prototype designs, in this case website designs.

Figma enables designers, developers and other stakeholders to create, share, and test digital designs for websites (and other digital experiences). Its collaborative features streamline the back and forth of design, feedback and decision-making.

The Wix Figma Plugin allows a designer or design agency to export those designs into Wix Studio where it can then be realized into an actual functional website.

Wix Figma Plugin

Gali Erez, Head of Product at Wix Studio Editor offered the following statement:

“We are thrilled to present the new plugin to the design community… With its innovative features and intuitive interface the plugin empowers users to craft captivating designs, and swiftly streamline the path from design to production. This efficiency enhances their design and development experience and ultimately drives conversions.”

Wix is a SaaS website builder platform that makes it easy for anyone to create attractive high performance websites for virtually any industry, from ecommerce to online services. The announcement of Figma plugin is yet another innovation that makes Wix one of the most attractive platforms for creating websites.

Figma last month updated users about the imminent rollout of the Wix plugin, which generated a lot of excitement.

Typical comments:

“Awaiting its public release, very excited.”

“So excited for this plugin to come out. I am glad it’s coming out next month it’ll change the game in web design.”

Read more about the new Wix Figma Plugin:

https://www.wix.com/studio/figmatowixstudio

Featured Image by Shutterstock/ViDI Studio