Best WordPress SEO Tools & Plugins For Enterprise Sites

When it comes to enterprise SEO, you need more than just the basics. You need tools that scale, provide deep insights, and plug seamlessly into your WordPress ecosystem.

Enterprise businesses require a scalable, credible, and reliable website. While many organizations invest in expensive platforms that consume a significant portion of their budget and come with limited support, WordPress offers a powerful alternative without the hefty annual software fees.

The latest version of WordPress (6.8) has been downloaded over 28 million times. There are also over 59,000 plugins and 13,000 free themes.

This is a testament to the core WordPress development team’s ability to improve the platform and meet modern business needs.

Let me break down the best WordPress SEO tools as I see them that will help your enterprise site boost rankings, improve core web vitals, and gain visibility in even the most competitive markets.

Top 8 WordPress Plugins And Tools For Enterprise Sites

WordPress plugins and tools can assist in optimizing your site and improve site security, performance, and speed.

But, with so many different plugins and tools in the market today, how do you choose the right ones that will improve your site’s visibility?

To help you avoid an SEO disaster, let’s take a look at the top WordPress tools and plugins for search optimization of enterprise brands.

1. All In One SEO (AIOSEO)

Made popular by over 3 million users, AIOSEO offers a comprehensive toolkit and setup wizard for you to establish SEO settings for your website quickly.

The checklist includes features like meta tag generators, titles, descriptions, rich snippets, schema markup, and XML sitemaps.

For tech-savvy users, AIOSEO gives you complete control of robots.txt, local SEO, RSS videos, and video and photo optimizations. It also allows enterprises to assign user roles to employees or contractors.

2. BrightEdge

BrightEdge provides AI-powered data-driven solutions to help you manage your SEO and content performance to convert more users into customers.

You can leverage BrightEdge throughout every stage of content optimization: discovering your target audience’s search demand, creating impactful content, and measuring results to scale.

With powerful data insights like share of voice, opportunity forecasting, and ContentIQ, your content is more likely to capture your audience’s attention and boost SEO efforts.

This is especially effective for sites with complex structures or multiple departments contributing content.

3. Semrush

Semrush allows you to find all the organic keywords and search terms that your website can rank.

It also provides a competitive analysis of how your competitors rank, so you know how to gain an edge over their SEO strategy.

Our enterprise clients using Semrush reduced keyword blind spots by ~64% after refining their strategy using the Keyword Magic Tool.

With Semrush’s Writing Assistant Tool, you can also improve your existing WordPress content with targeted focus keywords to help you make the top 10 results.

I, however, like their backlink tracking capabilities the best.

4. Yoast SEO

In our work across dozens of enterprise WordPress deployments, Yoast SEO lets you easily update descriptions, titles, and social media images throughout your website.

With a user-friendly platform, Yoast SEO automatically creates an XML sitemap to make it easier for search engines to crawl your website and import data from other plugins.

You also have complete control of your site breadcrumbs and premium loading times. (While Yoast is the gold standard, I would also highly consider RankMath.)

5. Ahrefs

Ahrefs is an all-in-one SEO tool that helps optimize your website, analyze industry content, and study your customers’ top keywords to help you improve.

With Ahrefs, you can track your ranking progress and learn from your competitors’ content to deliver a high-ranking website that builds authority.

Additionally, Ahrefs offers enterprise-level support with unique features, including multiple user seats, personalized customer support, daily updates, and more, to help your business grow globally.

6. NitroPack

With over 240,000 websites using NitroPack, it’s a popular performance plugin.

NitroPack helps increase your speed score by 60% and improves your core web vitals, which can provide a better experience to users.

Enterprise teams we work with prioritize core web vitals for performance and SEO.

One client we worked with in the energy sector saw a 42% boost in mobile conversions after optimizing core web vitals with NitroPack.

It offers advanced features such as caching, a built-in CDN, and HTML optimization on a user-friendly platform.

7. MonsterInsights

Instead of relying on SEO assumptions, MonsterInsights provides you with all the insights you need to improve search rankings by connecting Google Analytics to your WordPress site.

MonsterInsights shows you top content, how users interact on your site, and connects ecommerce SEO.

Also, MonsterInsights provides over 100 data points to help you make better marketing decisions through real-time analytics.

Bonus Tool: DemandSphere

In my recent experience, DemandSphere has been a valuable tool for managing SEO at scale, especially when working with enterprise clients across multiple regions or business units.

Its AI-powered insights helped me surface priority keywords and content gaps, especially across large or multi-regional sites.

In one case, we used its predictive models to reorganize a content roadmap, which led to measurable improvements in mid-funnel visibility.

One of the features I find especially useful is the ability to segment data by market or product line, which helps clarify where to focus our efforts.

Is WordPress Good For Enterprises?

Here are a few reasons why WordPress is great for enterprises:

  • Ongoing support as opposed to proprietary systems that provide more flexibility and customization.
  • Robust content editing experience with WordPress Gutenberg and accessibility standards.
  • High-level security that keeps you protected against cyberattacks.
  • Scalable infrastructure with consistent themes and plugins to help reach your goals.
  • Huge cost savings by not having to pay hefty licensing costs compared to competitors like Adobe, Magento, and HubSpot.

Since WordPress is open-source software, your business has access to an endless pool of designers, developers, and specialized agencies, along with a massive community that is always ready to collaborate, innovate, and troubleshoot together.

With millions of WordPress websites live, the user community allows you to leverage best practices and implement them within your own system, instead of relying on inconsistent customer service or a limited FAQ page from closed-off systems.

WordPress includes several built-in features that help you better optimize your site, and has many plugins that can support SEO (some mentioned above).

These are a few reasons why WordPress can support the SEO for an enterprise site:

  • Permalinks: Customize your permalinks with targeted keywords to increase your click-through rate.
  • Metadata: Automatically add title and meta description to every post or page on your website to improve your position.
  • Images: Optimize your images by using keywords in the ALT text, description, and caption, and improve your page speed by editing the size.
  • User experience: Develop a well-designed site that enhances the user experience to increase page views, conversions, and session times.
  • Site speed: Select the right themes and plugins that help you maintain a fast-loading time.
  • Mobile-friendly: Use a mobile-responsive theme to ensure it’s the same quality as the desktop version for a better user experience.
  • Social media: Increase your brand visibility by including social media share and follow buttons on your website.
  • Integration: Seamlessly integrate your WordPress site with other software like G Suite, Google Analytics, ConvertKit, and more.

Scale Your WordPress Enterprise Website With SEO

Is WordPress enterprise-ready?

Combined with powerful plugins and themes, WordPress’s content management system is more than ready to handle the needs of a complex enterprise website.

With WordPress, you can scale your website with flexible infrastructure and reliable SEO features.

We’ve implemented this setup across various industries, including manufacturing, healthcare, and legal, each with its own unique technical and SEO requirements.

WordPress is one of the best platforms for SEO. Not only does the system provide SEO features, but the available plugins also make it easy for your website to start building authority and boost its overall rankings.

Continue optimizing and adapting to maintain long-term growth. The key is to keep your SEO strategy evolving to keep up with the changes in the industry.

More Resources:


Featured Image: hasan as’ari/Shutterstock

How To Efficiently Plan A WordPress Site

The most exciting moment of your new WordPress project is right at the beginning. You have an idea that one day, you hope will soon be shared with the world. But it can also be overwhelming.

WordPress has countless plugins that do pretty much everything under the sun. In fact, the WordPress ecosystem has doubled in terms of plugin submissions in 2025.

So, which ones should you use?

In this post, I will talk through how I plan to build a WordPress website.

Why You Should Plan A WordPress Site

To plan a WordPress site really is a must-do process that reduces the risk of the project spiralling in time and cost.

Spending an hour or two following a simple checklist, like the one I’ve detailed below, puts you and the client on the same page when building the website.

Time and again, I’ve seen projects that’ve undefined elements that need to be factored in, which eliminates potential scope creep.

It will also give you a list of tasks, so as well as avoiding scope creep, you can easily transfer the elements of your plan into your project management tool as tasks and milestones. That will speed up development time.

Define Your WordPress Website Goals

The first thing you should do is define the goals of the website. The easiest way to begin this process is to ask yourself the following two questions:

  1. Where are your visitors most likely to come from?
  2. What do you wish them to do when you’re on the website?

Assuming that the site is a brochure site, then more than likely, you’d want your visitors to come from search engines, and you want them to contact you.

That way, you’ll need a plugin like Yoast SEO or Gravity Forms.

You may have other goals, like growing a newsletter or an ecommerce store. Or you may get traffic from a social media platform that your blog needs to integrate with.

Each of these needs to be defined, as this will help define your tech stack.

Goals Defined? Great. Now, Plan The Layout

Once you’ve defined your goals, you need to think about the layout and what custom work you will need to do.

When building your site, I prefer to think of templates, rather than pages.

You don’t need a template for every blog post, for example. If you are building a website for a solicitor, for example, all services it offers (e.g., Conveyancing/Wills & Probate) could run off a similar template, cutting build time.

This is not necessarily true if you’re using a page builder, as sometimes page builders treat each individual page separately.

You could also look at custom post types and taxonomies for certain pages.

For example, if you have a “Meet the Team” page, then every person could be their own post. This makes maintenance a lot easier, as it allows a new team member to be easily integrated without too much trouble.

Testimonials work well as a custom post type as you can create a “bank” of them to use throughout the site.

Once you’ve got the structure of the site and what you are using to build it, that should be the templates.

Generally, for a brochure site with a blog and a “Meet the Team” section, you would have the following templates:

  1. Home Page Template.
  2. About Page Template.
  3. Contact Us Page Template.
  4. News Post Template (Single).
  5. News Post Template (Archive).
  6. Team Member Template (Single).
  7. Team Member Template (Archive).
  8. Catch All Template.

The “Catch All” template I find useful as it’s used for pages that are present but don’t need much design, something like a Terms & Conditions or your Privacy Policy pages.

I tend to start with these first, as you can build a header/footer easily enough here.

Finally, you may want to consider whether you have multiple languages or if you have different regional offices. A large site may be better suited for a multisite, rather than an individual WordPress installation.

Once done, you should have a WordPress theme and a WordPress plugin ready to build.

My general thought is that any WordPress functionality you wish to retain when redesigning should be in a plugin, rather than a theme.

Things like definitions of custom post types or SEO changes you make programmatically are ideal for a custom plugin.

Depending on the complexity of the project, it could mean that you split functionality into a number of plugins.

For example, I have an ecommerce site where their custom invoicing is in one plugin, and the voucher management is in another plugin. There is also the “helper” plugin that has minor performance improvements and a custom post type.

Don’t Forget The Ancillaries!

Of course, a well-built WordPress theme, with a range of custom and supporting plugins, is just the beginning. Your website needs content.

If you are a marketing agency, you may be responsible for the creation of the content, but what about imagery? It’s a good idea to define in the WordPress site planning things like who is responsible for the content.

If you are using the content of the old site, it’s a good idea to define who handles the migration, or at the very least be aware if it’s transferable – not all content systems are!

Other things to define in your WordPress site plan are training, who will have access to the site, and what level. Ideally, you want as few administrators as possible.

If you are pushing a new design to an existing site, there’s an approach of making everybody but yourself authors or editors, and see who complains about lacking access. That works remarkably well!

The First Step Comes With Experience

In reality, the more you create plans and pitches for WordPress websites, the more refined your toolset and your planning process become.

I already know the tools I’ll be using for the next 10, maybe 20 sites, with often very little variance among them. What works for a solicitor’s website will probably work for a cleaning firm.

I have a core group of about five to 10 plugins and two to three themes that I use, and then I add extra plugins as needed.

Those plugins are personal to me, but over time, you’ll build your own list of plugins. Doing so will make WordPress site planning far more efficient.

More Resources:


Featured Image: one photo/Shutterstock

Yoast SEO Plugin Bug Injects Hidden AI HTML Classes via @sejournal, @martinibuster

Yoast SEO rushed out an update to fix a bug that introduced a known fingerprint of AI-generated content. The bug was highlighted on social media, and Yoast corrected the error within hours.

HTML Classes Injected By AI

It’s recently become known that highlighting then copying content generated ChatGPT and then pasting it directly into the WordPress will cause HTML classes to be added to the content code. An HTML “class” is something that’s added to an HTML element like a paragraph element

, which can then be used to attach a style to it, like specifying a font. This bug only happens when a ChatGPT user highlights generated text, copies it, then pastes it into the WordPress editor. It won’t happen if the user clicks the ChatGPT “copy” icon to copy the generated content.

The HTML classes injected into content are “data-start” and “data-end” which are only visible within the code, not on the published content.

This is what the AI-generated content looks like in the HTML code:

“He thought no one would notice—
the quiet hum of the AI
churning out words
like it knew something.
Google noticed.
Now he shelves canned beans at Safeway.”

This is what the content would look like in the visible version:

“He thought no one would notice—
the quiet hum of the AI
churning out words
like it knew something.
Google noticed.
Now he shelves canned beans at Safeway.”

The “data-start” and “data-end” classes are the telltale clues that the content was generated by AI. Savvy SEOs are using that knowledge as part of their SEO audits to indentify AI-generated content that was directly copied and pasted into their WordPress editor.

Yoast SEO Premium Injects AI Classes

Alan Bleiweiss, known for content audits, called attention to the fact that Yoast SEO was injecting the “data-start” and “data-end” HTML classes into content. Alan called them “wrappers” but they’re technically HTML classes.

He posted:

“UPDATE

Yoast Plug-in pushed live without proper QA. Injecting AI wrappers without site owner permission.

Fortunately, according to Carolyn Shelby they’re working on a fix.

But tool providers need to do better.”

Alan indicated that no clarification was given as to how those classes were injected but the bug was limited to Yoast SEO Premium because the free version does not contain the necessary AI text generation feature (Yoast AI Optimize).

Yoast Pushes Update To Fix Bug

Yoast swiftly pushed an update, version 25.3.1, to fix the issue so that AI-generated content created by Yoast SEO Premium does not contain the classes. Happily, the updated plugin also removes the telltale HTML classes.

According to the Yoast SEO blog post announcement:

“Recently, we announced the rollout of Yoast AI Optimize for the Classic Editor in WordPress. …During the initial rollout, we discovered a technical issue where unintended classes were being added to content for some users. While these added classes are harmless and do not impact the functionality or appearance of your content, they should not have been added, that’s on us.

We take this seriously, and to maintain the quality you expect, we’ve been actively working on a solution. We’re pleased to share that a fix has now been released, and the issue has been resolved. For users already affected, we are automatically cleaning up the unintended classes as part of the fix, no action is needed on your part.”

The functionality was rolled out on June 2nd, which means that sites with affected content have been out there for at most two weeks.

The free version of the plugin has also been updated. The changelog offers this explanation:

“This is a maintenance release which is required to align with changes to Yoast SEO Premium 25.3.1.”

Can This Have Impacted Rankings?

It’s probably unlikely that this has affected rankings but at this point it’s unknown if Google would have noticed.  Google would have to specifically look for those classes which in themselves do not indicate anything about content quality. So again, it’s probably unlikely that this bug had an effect on search rankings.

Nevertheless users of the premium version of the Yoast SEO Plugin should update immediately to version 25.3.1 to fix any potential issues from this bug and users of the free version should update their versions as well, even though it’s not affected.

Featured Image by Shutterstock/Jihan Nafiaa Zahri

seo enhancements
How to find the perfect SEO-friendly WordPress theme

We’ve seen it happen so often. You have a great blog or site, and at some point, you decide to go for a new look and feel. There are a couple of things you’ll look at, usually in the order: layout/look and feel, usability, and optionally, room for advertising. If the theme meets your needs in all three of these points, you might download and install it. If that sounds familiar, this post describes how to find the perfect SEO-friendly WordPress theme!

Table of contents

Finding the right SEO-friendly WordPress theme

An SEO-friendly theme has quite a few things to take care of, and a lot of themes miss out on these. This overview should help to keep you out of trouble when you’re looking for a new theme. If you’re thinking of installing a new theme, please give the following points some thought. Keep in mind, your new theme should be accessible, compatible, customizable, integrable, and standards-compliant.

Define your needs

Whether you are in the market for a free theme, a premium theme, or want to hire a developer to build one especially for you, the first step is always the same: define your needs. Write down what the theme should do, now and in the future. You might not need an eCommerce option at this time, but what about in a year from now? What should your site look like? Which pages do you need? What types of content are you planning to publish? Once you have a clear picture of the requirements, you have a better chance of finding your dream theme.

Find a trusted reseller or developer. How’s the support?

Should you build a theme yourself? Or will a general free theme do? The discussion on whether a premium theme is better than a free theme continues to rage on. Both sides have their merits. There are loads of crappy free themes, but there are just as many crappy premium themes. What you should do is find a reseller or developer that you trust. Look for social proof; how many reviews does a theme get? Is there an active message board? When did it receive its last update?

While themes on WordPress.org undergo initial scrutiny for safety, it remains crucial to perform your own thorough checks. Also, vetting doesn’t mean they’re awesome. Theme resellers offer loads of premium themes in varying degrees of awesomeness. But just because you pay for them, doesn’t necessarily make them better than free themes. In addition to that, since you only receive the files when you pay for a theme, there’s no way to check the quality upfront. Despite social proof, it’s still a leap in the dark.

How flexible is the theme?

A static theme won’t do you any good when you want to change the page layout in a couple of months. Make sure to choose a theme that is flexible in its appearance as well as its functionality. Be sure that it supports blocks so you can use the block editor to fill the design. Don’t choose a design that screams for full-width images when you only need a well-presented place to write your poetry. Check what happens to a theme when you turn off all massive images; does it still function? And is it possible to change colors, fonts, and other visual elements? Many themes, like Total or GeneratePress, come with a number of demo examples that give you an idea of all the different styles they can handle.

Your SEO-friendly WordPress theme should have room for widgets, plus it should support featured images and offer multi-language support. Lots of themes have a page builder on board; these help you construct your bespoke layout. But, this is something you should be careful with because these could generate less than stellar code that hinders your SEO. Do check if your theme works well with site builders like Elementor. Also, modern themes like the Twenty Twenty-Five default theme work with block patterns that let you fine-tune your design.

Make sure your WordPress theme plays nicely with third-party plugins to boost your site’s functionality and SEO. Themes often come with built-in features, but these can sometimes clash with essential plugins. Make sure your chosen theme is flexible and well-coded to work smoothly with popular plugins like Yoast SEO, WooCommerce, and Elementor. This compatibility lets you enhance your site without dealing with conflicts or performance dips. Checking for plugin support makes sure that you can easily add features while keeping your site running securely and efficiently.

Which post and page templates does the theme support?

Another way to keep things flexible is for an SEO-friendly WordPress theme to offer multiple posts and page templates. That way, you could start off using a basic template with a main content area and a left sidebar, but have the flexibility to change to a full-width content area or one of the many other options. If a theme has only two choices, that might become problematic in the future. Pick a theme with enough sensible templates.

Does it function as a parent/child theme?

Parent and child themes are a great combo. If you use any of the theme frameworks like heavy-hitter Genesis, you know how powerful these are compared to regular themes. A child theme gets its functionality from a parent theme. So if you’re making changes to your child theme, the parent won’t see these. You won’t break the parent theme if you make a mistake. The same goes for updates; if you update your parent theme, which happens often, it won’t wipe the changes you’ve made to your theme because it’s a child and doesn’t contain the functionality.

Whether you need a theme framework depends on your needs. Almost all WordPress projects will benefit from a theme framework, but it might be overkill if you only need a tiny amount of its functionality and you know exactly what kind of theme you need.

Watch out for theme bloat

Many themes are bloated, which increases loading time. If the developer of a particular theme included everything but the kitchen sink, you might get a feature-complete product but an extremely complicated one as well. Try to find a theme that offers everything you need instead of everything there is. Your theme should be lean and mean.

Prioritize security

When choosing a WordPress theme, don’t overlook the importance of security. It’s important to select a theme that is well-maintained and regularly updated to fix vulnerabilities. Check if the theme has a solid security reputation by reading user reviews and checking update logs. Make sure it complies with secure coding standards and supports two-factor authentication and other security measures. Using themes directly from the official WordPress repository or trusted marketplaces adds an extra layer of assurance. Always test the theme with security plugins like Sucuri to identify potential issues before going live.

Check site speed and mobile-readiness

Your website should be mobile-friendly from the start. Its theme should load swiftly and provide an excellent page experience, reflected in strong Core Web Vitals scores. Opting for a lightweight, efficient theme could help you achieve this.

Begin by evaluating the theme’s responsiveness. Use tools like the Google Lighthouse to verify compatibility across various devices. Additionally, input the theme’s demo site URL into Google PageSpeed Insights to uncover any loading issues that might affect performance.

Remember, these tests offer a starting point, but they only provide part of the picture. For a complete assessment, test the theme’s speed on your actual server setup, as server performance can significantly influence load times.

Is the theme really SEO-friendly?

While Yoast SEO fixes a lot of WordPress’s SEO issues, a good theme helps a lot. Most WordPress themes will claim that they are SEO-friendly, but make sure to check them. One of the good examples is Twenty Twenty-Five, which offers a clean design that performs really well. Find out if the theme’s code is nice and clean or an intangible mess. Has it been updated recently? And will it be supported in the future? How many JavaScript libraries does the theme depend on? Does it support Schema.org structured data? If you’re eyeing a free theme, make sure there are no hidden links to the developer’s website, as this can hurt your SEO efforts. In general, keep Google’s Search Essentials documentation in mind when hunting for SEO-friendly WordPress themes.

Is the theme’s code valid?

Some theme authors are more designers than coders, and thus, they sometimes hack around until it finally looks the way they want without bothering to check whether the code they’ve written is valid HTML. If it’s not, current or future browsers might have issues rendering the content correctly. You can check whether the code is valid by using the W3C’s validator.

Test, test, and test again

Once you’ve chosen your favorite new SEO-friendly WordPress theme, it’s time to kick it into gear. Start with a development setup to test your new theme through and through. Run every type of test you can think of. This might be a security check with the Sucuri plugin or a theme check with the Theme Check plugin. Load your site with dummy data from wptest.io to see if every element is represented and functioning. Run pagespeed and mobile-friendliness tests to see if problems arise. Fix the issues, or find a new theme.

Bonus checks

That’s just to get you going. There’s a lot of stuff you can check before you install your brand-new theme. Start with these three checks, if you will:

Hooks

WordPress plugins use so-called “hooks” to be able to perform their designated tasks. These hooks allow, for instance, to add extra output, tracking codes, etc. A lot of issues with plugins will arise for you when a theme author forgets to add these hooks. This is how to check for them:

1. In header.php, it should have a small piece of PHP code that looks exactly like this wp_head(); or this do_action('wp_head');, usually just before a piece of HTML that looks like this: .

2. In footer.php, it should have another small piece of PHP like this wp_footer();, or this do_action('wp_footer');

3. In comments.php and/or comments-popup.php, there should be a piece of code like this: ID); ?>, just before the HTML tag.

Template files

Another wise thing to do when you’re changing themes is to compare theme files. If, for instance, your current theme has an author.php file, which contains the template for your author profiles, and your new one doesn’t have that, that might be an unpleasant surprise when you install the theme. The files you should be checking for in your old and new themes:

  • home.php: the homepage template.
  • single.php: the template for single posts.
  • page.php: the template for pages.
  • category.php: the template for category indexes.
  • author.php: the author template, used when someone wants to find all posts by a certain author.
  • date.php: the date template, used when someone tries to look at, for instance, a certain month of posts on your blog.
  • archive.php: this template is used when either category.php, author.php, or date.php isn’t there.
  • search.php: used when someone searches on your blog, a very important template to look at if you’re concerned about usability, and whether people can find posts on your blog.
  • 404.php is used when WordPress can’t find a certain post or page. It’s a very important template file to have!

How is your theme handling titles?

It’s essential to modernize how your theme manages page titles. While older practices involve directly altering the  tag in header.php, consider utilizing add_theme_support('title-tag'); in your theme’s functions.php. This setup allows WordPress and plugins like Yoast SEO to handle titles optimally, ensuring a flexible and SEO-friendly title structure.

// Add to your theme's functions.php
add_action('after_setup_theme', function() {
add_theme_support('title-tag');
});

Now, Yoast SEO can take care of all the titles. We have a great article on crafting good titles if you want to learn more.

A guide to finding SEO-friendly WordPress themes

If the theme you are looking at fits your goals and the points made in this article, you should be quite okay. For those of you with more tech skills, it’s also an option to go headless with WordPress if you want more flexibility. Good luck with your new theme!

Read more: Need help with WordPress? 10 tips to avoid common mistakes »

Yoast SEO WordPress Plugin Adds Support For LLMs.Txt via @sejournal, @martinibuster

Yoast announced the addition of llms.txt capability to both the premium and free versions of their SEO plugin. Users can now add llms.txt files to their sites to future-proof them for AI search engines.

LLMS.Txt

llms.txt is a proposal for a new standard that will enable large language models (LLMs) to access a publisher’s content in a way that is easy for LLMs. The main content is presented to LLMs without advertising and other page elements that target humans.

The proposed standard uses markdown in pages with the .md file name, duplicates of existing pages that only contain the main content. Google’s John Mueller has alluded to the inherently untrustworthiness of the proposed standard because there’s nothing to stop unscrupulous SEOs from adding whatever they want to the LLMs.txt web pages.

It simply makes more sense to just grab the content from the normal web pages. Additionally, LLMs aren’t currently looking for those pages and it’s quite likely that they will continue to use the normal web pages.

Yoast’s announcement states:

  • “Helps AI tools understand your site better: Guides large language models like ChatGPT and Gemini to your most relevant content.
  • Highlights your key content automatically: No need to decide what to include. Yoast SEO detects your most important and recently updated pages.
  • No technical setup required: The file is generated and refreshed weekly, no coding or manual work needed.
  • Future-proof your website for AI search: Make sure your site is ready for how people find information today, and tomorrow.
  • Built into Yoast SEO, free for everyone: Available in one click, no upgrade needed.”

Read the Yoast SEO announcement here:

Future proof your site for LLMs llms.txt

Featured Image by Shutterstock/Cagkan Sayin

WordPress Co-Founder Mullenweg’s Reaction To FAIR Project via @sejournal, @martinibuster

The Linux Foundation recently announced the FAIR Package Manager project, an open-source, distributed WordPress plugin and theme repository that decentralizes control of the repository. A distributed theme and plugin repository became a priority for many in the WordPress community after Matt Mullenweg took control of certain paid premium plugins and created free versions from them, in addition to removing access to the free versions of the original plugins.

The Linux announcement, made on Friday, June 6, came during the middle of WordCamp Europe, all but assuring that it would be a topic of discussion at the three-day conference.

According to the Linus foundation announcement:

“…The FAIR Package Manager project paves the way for the stability and growth of open source content management, giving contributors and businesses additional options governed by a neutral community…”

It was inevitable that Matt Mullenweg would be asked about it and that’s what happened, twice. Mullenweg was gracious about answering the questions but he was also understandably cautious about it, given that it had only been less than 24 hours since the FAIR project had been announced.

Initial Reaction To Project FAIR

The first question was asked early in the question and answer period, where Mullenweg was asked how he sees such initiatives coexisting with WordPress and asking what he sees as the ideal outcome.

Mullenweg expressed cautious optimism, praising the open source nature of WordPress by saying that that’s the point of open source, that it can coexist with everything. But he also was reluctant to say much more. He did seem a little annoyed that the FAIR project was created “in secret.” I don’t know the extent of whether the FAIR project was created in secret but it did seem as if the Linux foundation essentially ambushed WordPress and WordCampe with their announcement.

Mullenweg answered:

“…I think that’s part of the beauty that something like this can be written with the APIs that WordPress has. I don’t know if I want to comment too much further on it just because kind of just found out about it last night, there hasn’t been that much time. There’s a lot of code and uh and complexities.

You know, I do wish if the team did want to collaborate or the team says we want to be transparent and everything. But it did sort of drop as a surprise. It was worked on in secret for six months. But we can work past that and look at it. “

Do Users Want A Federated Repository?

Mullenweg next turned the question away from what he might think about it and asked if this is something that WordPress users would want. He also explained the immensity of the undertaking a decentralized system for the repository.

He continued his answer:

“I do think things we need to keep in mind are, you know, what are users asking for?

What are the challenges they’re facing around finding the right things, knowing it’s secure, getting updates? You know the stats around how many sites that are hacked are from out of date plugins. Those are things that are top of my mind for the plugin directory and so the trust and safety elements of that for the.org directory.

…So we’re now up to 72,000 plugins and themes. This is about 3.2 terabytes, like zip files. That’s not counting all the SVN history and everything like that. So there’s a there’s a lot of data there, which also we need to make sure, like if 500 mirrors are set up and they’re all sucking down the directory like, that could DDOS us.”

About twenty minutes later someone else stepped up and asked the question again, sharing about her long history with WordPress and her opinion of why the FAIR project may be useful.

She said:

“I’ve been contributing to the communication team for 14 years and contributing to plug in review team for a couple of years and my whole work in documentation was serving the user every decision we made we made was to serve user. And in plugin review team we also include plugin authors So everything we do we do for plugin authors and users to make their lives easier and better.”

Next she offered an explanation of why she thinks the FAIR project is good for plugin authors and users:

“So the Fair project is actually federated and independent repository of trusted plugins and teams. And it is under the Linux Foundation. So that means a lot when it’s under the Linux foundation.

And what it means for users and plugin authors and team authors is actually making their lives easier and better, more secure. It makes all the products more discoverable and also developers can choose their source. Where are they using their supply chain from.

But also, it is helping WordPress.org because these are mirrors so it will reduce the load from WordPress.org for every update and all of that.

…I don’t know if you trust me, but it seemed to me that this aligns with the idea of having users and developers first in mind. Would you as wordpress.org consider collaborating with this project?”

Mullenweg’s answer was cautious in tone, giving the impression that he didn’t know much about the FAIR project aside from the public announcement made by the Linux Foundation.

He answered:

“Of course we consider everything, but even in what you said, I think there’s a lot of challenges to it. So for example, right now, a supply chain attack needs to breach wordpress.org which has never been hacked.”

At this point loud laughter rang out in the hall, catching Mullenweg by surprise.

He then continued, offering an idea of the complexity of a federated theme and plugin repository:

“The… now all of a sudden there is N places that could potentially be compromised that you know there’s ways to do that, many ways. There’s N places with uptime issues.

And… it makes it much more difficult for, I don’t know if it’s actually better for WordPress.org, because it makes it much more difficult to do things like rollouts, phased rollouts, or let’s say we get plugin authors the ability to ship to 5% of users and then see what happens, which means we also need things being checked back and then we can roll out to the rest, which is something that I’ve heard a ton of plugin authors ask for.

It will break all the analytics and stats that we provide and also that we internally …use to make decisions, for example which versions of PHP we support…

So I think that it’s uh a big part of why WordPress is where it is today is because of the infrastructure and the sort of feedback loop that we get from wordpress.org.

Also, the trust that we’re able to engender by having that be a resource. When you look at marketplaces, people aren’t asking necessarily for I want it to be downloaded from more locations.

  • They’re asking for how do I know this is trustworthy?
  • How do I know these reviews are real?
  • Who’s moderating?
  • Who’s checking the IP’s on these different reviews?
  • What’s the plug in rating?
  • What’s the compatibility for it?
  • How does it, compatible with my other plugins?

These are things I’m hearing from users, not I need it hosted in a different place. This is one example.

And again, I don’t want to get too far into it because I want to read the code. I want to dive more into it. I want colleagues to look at it. So, I think it’s kind of premature, less than 24 hours in to say like we’re going to …this or not.”

At this point Mullenweg praised the fact that people were being constructive rather than arguing.

He continued:

“But I do think it’s awesome that people are shipping code versus just arguing or talking or writing blog posts. I think that’s a pretty productive way to sort of channel possible disagreements or anything, and then we can see how it looks. Might be a super niche thing that a few people use, maybe one or two hosts or it might be something that maybe there’s something in there that becomes …popular.”

Then he returned to listing things that still need to be looked into, trying to give an idea of how complex creating a decentralized repository is.

Mullenweg continued:

“Like something that we probably need to do in the plug and review is something about these admin banners right, now how is that enforced in a distributed FAIR system?”

Mullenweg then asked the person asking the question how she would solve all of those problems to which she answered that she’s not the smartest person in the room but that this is something to be collaborated on and then she tossed off a joking remark that maybe they can ask ChatGPT, which drew laughter and applause, breaking the tension of the moment and ending the question on a light note.

Watch the question and answer session in about the 8 hour mark of the video:

WordPress Plugin Platform Offers Proactive Security Scanning via @sejournal, @martinibuster

WordPress security company Patchstack announced a new security tier called managed Vulnerability Disclosure Program platform (mVDP), which offers both human and advanced AI plugin reviews to help plugin developers keep their software resistant to vulnerabilities and provide greater trustworthiness.

One of the biggest problems with WordPress is vulnerabilities from third-party plugins. An enormous amount of plugins are discovered with vulnerabilities every day and it doesn’t matter if the developer is a one-person shop or a large multinational organization, vulnerabilities happen and when they do user trust goes down, especially if it happens on an ongoing basis.

PatchStack offers a way for software developers to build trust with their users with two tiers of protection, a free and a paid tier that help plugin developers focus on creating high quality plugins that are free from vulnerabilities.

With more and more software being generated by AI, we’re seeing a significant increase in new vulnerabilities and an equal increase in AI-generated security reports, which makes managing the security of plugins more important than ever.

Patchstack offers a standard managed VDP and a new Security Suite that costs $70/month.

According to the announcement, the new paid tier comes with the following benefits:

“$40 worth of AI tokens for code security reviews per month

Team management feature with 5 seats included

Discussion board for direct communication with the reporting researchers

AI code review and human research
The new Security Suite tier combines the best of both worlds. Your plugins will receive boosted visibility (100% AXP bonus) in the Patchstack Alliance ethical hackers community, which encourages security researchers to report significantly more bugs and help plugins fix more vulnerabilities faster.

Additionally, our AI code review tool can scan through your entire codebase to find WordPress-specific security issues and highlight potential improvements. We are currently launching this in beta, but we’ll have much many releases to share in the coming months.”

Security Suite customers will receive security recommendations from their internal security experts, helping developers be proactive about building safe to use WordPress plugins.

Read more at Patchstack:

NEW: Patchstack AI code review tool and Security Suite for plugin vendors

Featured Image by Shutterstock/STILLFX

WordPress Shares How AI May Play Stronger Role In Web Publishing via @sejournal, @martinibuster

WordPress interviewed a member of the newly formed WordPress AI Team who shared how AI can be integrated into WordPress, outlining a future in which the platform supports AI agents and content consumption while enabling new kinds of functionality. To achieve this, the team is focusing on developer tools that allow third-party developers and services to connect AI systems to WordPress without embedding generative features directly into core.

The interview was with James LaPage, the AI engineering lead at Automattic and one of the leaders of the newly announced WordPress AI Team.

Screenshot of James LaPage of WordPress AI Team

Timing Of AI Team Announcement

Many competitors, from private closed systems like Wix, Duda, and Shopify to open-source platforms like Drupal CMS, have various AI integrations built in. Third-party WordPress plugins such as Yoast, Rank Math, and Elementor also feature AI integration. WordPress hosts including Bluehost, 10Web, and Automattic’s commercial WordPress.com platform offer AI-powered site builder functionality. A case could be made that WordPress is late to the AI party.

James LaPage of the WordPress AI Team argues that a cautious approach was necessary due to the fast rate of changes within AI. This makes sense given that Agentic AI (AI agents that research the web on behalf of humans), is just beginning to gain adoption.

LaPage explains these realities early in the interview:

” I’ve wanted an AI team for a long time. I think right now actually was the perfect time to launch it because the …generative AI boom and the technology running and powering that boom is actually like pretty recent, and it’s changing so rapidly and only recently have we seen a lot of centralization around, for example, how these models work, how they consume information, how you interact with them, how you connect them to software.

So we’ve come to a point right now where a project like WordPress, which is massive and humongous and incredibly important on the web, is able to begin actually exploring this type of stuff because it isn’t changing from under our feet in the way that it was a year ago or two years ago.

And a good way to point that out is there was a Make WordPress post about AI two years ago that Ann published, and a lot of us had commented on it and it was really like, Yeah, this is awesome.

And as you read through those comments, you can kind of see everybody being excited but not really knowing where to push that excitement and point and say do this or do this or do this and we finally get to the point now where this team can say this is what we want to be doing and there can be real understanding of why we’re doing that and prior art in terms of how things actually work.”

WordPress As A Fully AI-Accessible System

LaPage was asked what an AI-friendly WordPress might look like in three years. He share a vision of WordPress as a foundational framework for AI agents, like a platform where tools, content, and interactivity are natively exposed to be dynamically interacted with and consumed.

He explained:

“I think if WordPress is able to become something that we can use AI to consume information from and build functionality for, that is a lovely spot and position it can be in. And it’s already almost in that spot. And if we can make it more accessible to AI, then I think that we are able to maintain its position on the open web as this place that you express yourself digitally.

…What I would love to see is WordPress be this platform where people continue to digitally express themselves. And I think that expression becomes more important in this era where more and more stuff will be consumed by chatbots and you’ll be speaking with AI and you’ll be doing all these different things.

Having the ability to express yourself and also be able to express yourself in ways where you couldn’t before because you couldn’t develop this crazy idea that you have in your head, or you have a crazy idea in your head, you don’t even know how to do it… Like, that type of stuff I would love to enable through the work that we do on this AI team.

So maintaining the position of yes, it’s really important to have this digital presence on the Internet. It’s very important not to subscribe only to these walled gardens, like the social media platforms and the AI chatbots, but instead have this lovely blossoming of expression on the web as WordPress enabled in its beginnings as well.

Like, this was something that it was very difficult to publish your thoughts and then it wasn’t. Let’s do it again. But let’s do it with AI.”

Technical Description Of Future Of AI Innovation With WordPress

James LaPage went into a description of what MCP Model Context Protocol is and the role it plays with how AI can interact with and transform WordPress into like a framework for being able to accomplish a wider range of things on the web.

“So MCP is model context protocol. This is an open protocol and standard. So it’s important to focus on that. It’s a standard. It’s not a technology package that’s built in Python that you go and install. You can build things around this standard and what the standard does is define how software can expose functionality to AI, in the simplest definition.

So you have the ability to define tools which are ways that you expose, hey, you can do this or you can read this on my piece of software. You can look at the piece of software as WordPress and then you also have the method of providing those tools to the client, which is something like Claude or Cursor or another AI agent for example, that can then read those tools and use them however they want, and it’s up to the folks building the actual systems to implement the protocol properly and to build the actual agents and the tools and everything that comes with it through MCP.

So when you look at how we enable AI within WordPress and outside of WordPress, we’ve had similar needs at Automatic …and other folks in the industry have had needs to define how AI speaks to specifically in WordPress different plugins and different functionality within the core software and the Feature API is the answer to exposed features of WordPress and features of plugins in a WordPress specific way to AI.

And this is intended to almost be something that goes into WordPress core, allows plug-in developers to expose this functionality to AI within WordPress in this unified way, similar to how I explained MCP. But do it in the WordPress way allows you to plug into the capabilities and the permission callbacks and the REST API aliases and all of these different WordPress-focused things, which means you’re not reinventing the wheel on WordPress, you’re simply exposing functionality in this unified way, which then it’s up to a developer to say well, now I have this list of functionality, list of things I can do with WordPress resources, I can read with WordPress, let’s build an agent or let’s build a media generation playground or let’s build a single shot, single click button that generates a whole bunch of stuff and use that features API to do so.

And when you think about how WordPress can speak with software outside of itself and almost become that framework for the functionality that plugins bring in, the data that the database stores and custom post types and posts, then you kind of start infusing the ideas behind Feature API and MCP.”

You Can Become Involved

Something that many WordPress users might not be aware of is that every user and interested party can contribute to WordPress to help shape it to be what they need it to be. Even a user who doesn’t know how to program can still influence WordPress by expressing their opinions to WordPress.

LaPage invited the wider WordPress community to get involved with providing feedback to the AI Team.

He said:

“Immediately, the way to get involved is through the make.wordpress.org/AI blog. There are several posts popping out. The most recent one as we’re recording being the hallway hangout. This probably best way to be plugged in is through the Core AI Slack, in the Make WordPress Slack. Both of those things are linked throughout the make.wordpress.org/AI site and the news announcements and everything else, so that’s how you can get involved right now in terms of contributing into the future.

A big focus of the group is to get to a very solid road map with explicit instructions and directions on how you can contribute that are likely going to be several projects that work together that we build and maintain. There’s likely going to be many other focuses around AI that we want to address, and we’re going to try to make it as clear as possible as to how you can get involved and how you can actually go and help make WordPress what it needs to be in in this AI era.

So right now, join the the core AI Slack, check out the blog posts and join the hallway hang out on Monday to really get in on the ground floor.”

Watch the WordPress interview with James LaPage here:

Featured image/Screenshot by author

WordPress Performance Team Releases New Plugin via @sejournal, @martinibuster

The WordPress Performance Team has released an experimental plugin that increases the perceived loading speed of web pages without the performance issues and accessibility tradeoffs associated with Single Page Applications (SPAs). The announcement was made by Felix Arntz, a member of the WordPress Performance Team and a Google software engineer.

Plugins released by the WordPress Performance Team are released so that users can play around and test with a new performance enhancement before the new feature is considered for inclusion into the WordPress core. Using these plugins provides a way to receive advanced performance improvements before a decision is made as to whether to integrate the improvements into WordPress itself.

The View Transitions plugin brings smooth, native browser-powered animations to WordPress page loads, mimicking the feel of Single Page Applications (SPAs) without requiring a full rebuild or custom JavaScript. Once the WordPress plugin is activated, it replaces the default hard reload between pages with a fluid animated transition effect, like a fade or slide, depending on how you configure it. This improves the visual flow of navigation across the site and increases the perceived loading speed for site visitors.

The plugin works out of the box with most themes, and users can customize the behavior through the admin user interface under Settings > Reading. Animations can be set using selectors and presets, with support for things like headers, post titles, and featured images to persist or animate across views.

According to the announcement:

“You can customize the default animation, and the selectors for the default view transition names for both global and post-specific elements. While this means the customization options are limited via the UI, it still allows you to play around with different configurations via UI, and likely for the majority of sites these are the most relevant parameters to customize anyways.

Keep in mind that this UI is only supplemental, and it only exists for easy exploration in the plugin. The recommended way to customize is via add_theme_support in your site’s WordPress theme.

…For the default-animation, a few animations are available by default. Additionally, the plugin provides an API to register additional animations, each of which encompasses a unique identifier, some configuration values, a CSS stylesheet, and optional aliases.”

The new WordPress plugin is optimized for block themes but designed to work broadly across all WordPress sites.

The page transitions are supported by all modern browsers, however it will degrade gracefully in older unsupported browsers by falling back to standard navigation without breaking anything.

The main point is that the plugin makes WordPress sites feel more modern and app-like—without the complexity or downsides of SPAs.

Read the announcement on Felix Arntz’s blog:

Introducing the View Transitions Plugin for WordPress

Download the experimental WordPress Performance Team plugin here:

View Transitions WordPress Plugin

Featured Image by Shutterstock/Krakenimages.com

Custom Vs. Template Website Design: Making The Right Choice via @sejournal, @atuljindal01

When launching your business online you are faced with many decisions. One of these is whether to go with a template website such as WordPress, or invest in a custom design.

This decision is critical because what you choose can define your business’s performance. It can also influence how your business grows online.

Of course, it may also define your profit margins and affect your bottom line.

Understanding the pros and cons of each option can help you make an informed decision – one that will benefit your business in the long run.

Understanding Custom Vs. Template Web Design

A custom website is one you build from scratch. You hire professional web designers and developers who generate mockups before coding all the features, aspects, and elements of your website from the ground up.

In contrast, a template website comes with many features and elements pre-coded into the design.

It’s more of a drag-and-drop option where, in most cases, you can simply download a theme, make a few changes, and quickly have your site go live.

Custom Vs. Template Web Design: A Comparison

Website templates are built using website builders and aim to make web building easier for people with no coding experience or knowledge.

However, as simple as these websites may be, they have their limitations. It is because of these limitations that many established businesses often choose custom-built websites, even if that means investing a large sum of money upfront.

Here’s a quick rundown of how custom and template design websites compare against each other to empower you to make the right choice:

Uniqueness

The online world is saturated with businesses, which are vying for one thing and one thing alone: customer attention.

The only way your business can stand out and win that fleeting customer attention is if it appears unique in a sea of businesses that all seem to be selling the same thing.

Using a pre-built website does little to help your business stand out.

Website design templates are built for a larger audience. Therefore, most websites that use a design template tend to look the same.

In some cases, using a web design template can make your website look exactly like that of the competitor you so want to stand apart from. This is not the case with custom web design.

When building a custom website, everything is designed and added to the website from scratch. From color to layout, navigation, and design, everything is coded according to your business’s requirements and preferences.

This helps you ensure that your business can stand out and have a more identifiable and unique digital footprint.

Customization

Website templates allow for customization, but the level of customization comes nowhere near that of a custom-designed website.

You can edit the header, change the color theme, and even add some graphics that you like. However, the layout and a lot of the backend features remain the same.

This limits the degree of personalization your business can incorporate in its online user experience.

With 61% of consumers more likely to purchase from brands that offer personalized experiences, customization is not an area you want to slack off on.

When building a custom website, you can work alongside professional developers who can code highly personalized features into the website.

You can implement a design that aligns with your target audience’s unique needs and challenges to offer an unmatched and intuitive user experience.

Going the custom-built route can help you launch a website that is designed to help make your users’ journey easier.

Design templates are more generic and meant to serve larger, more general audiences, so it can be hard to hone in on a particular audience group’s preferences.

SEO

While there are many ways you can get traffic to your site, currently 53% of all web traffic comes from organic search. Although, more traffic from LLMs is to be anticipated as search changes.

SEO is essential for visibility across organic search and potential inclusion in LLMs

While website templates, especially the ones using WordPress, have excellent plugins to help SEO, they work well only if the website is small and has a limited number of pages and functionality.

If your website grows with your business, its SEO requirements may get more complex. Most website template builders limit access to a website’s HTML, JavaScript, and other backend functionalities.

These limitations restrict the level to which you can optimize your website.

As a result, a website template may struggle to achieve any sustained visibility and custom-built websites can be better optimized, especially for bigger, more established businesses.

When building a custom website, you can work with the developer to apply SEO best practices to the site.

As the website grows, you can continue to monitor optimization to achieve and maintain the visibility in search engines and LLMs.

Performance

A slow-loading website can drive users away. Not just that, decreased website load speeds can also drag a website down in the search results and reduce organic traffic.

Website templates are often notorious for poorer performance and slower load speeds. This is because they use various plugins to deliver all the functionality that the business needs.

These plugins add more code to the website’s backend. With bloated code, the website struggles to load fast and is more likely to deliver a poorer experience.

With a custom website, you have the liberty to only code features your business truly needs and use speed optimization tactics like code minification to make sure the bloated code does not impact the site’s load speed.

Website Security

Websites can store sensitive data and crucial assets. So, website security remains a priority you don’t want to compromise on.

Website templates often offer poorer security compared to custom-designed websites.

The reason? Plugins. Again.

96% of WordPress vulnerabilities are related to plugins.

Plugins often have security vulnerabilities that offer backdoor pathways for malicious actors to exploit.

Moreover, most of the website templates are built using popular website builders and leverage popular plugins. This in itself makes the site an easy target for hackers.

As a comparison, if you use a reputable and experienced coder, a custom website is usually safer if the developer writes good code covering all necessary security measures to mitigate any security vulnerabilities.

Custom-coded websites are also unique in terms of code. This uniqueness also makes them more secure and harder to hack.

Scalability

Every business that intends to grow requires a website that can grow when the business does.

Website templates may not have the flexibility to grow with your business. As your business grows, its needs may evolve.

With a website template, you may struggle to integrate new APIs, add new features, and offer better functionalities on the website.

Custom-designed websites are more scalable since all the features and elements can be coded into the website to accommodate a business’s growing needs.

Your business may do just fine with a website template in the beginning, but as it grows, you may have to shift to a custom website. Transitioning to a new website may then be time and resource-intensive.

Budget

As amazing as custom websites are, they are expensive. You need to hire professional designers, developers, and quality assurance specialists – the entire team – to take your project from concept to launch.

This can be expensive and require a huge upfront cost.

Forking out a sizable amount upfront can be challenging for small business owners and start-up founders. In this case, going for a website template may make more sense.

Website templates do not require a huge budget. They can be built and launched easily, even if you are bootstrapped for cash and can invest only a couple of hundred dollars.

Time To Go Live

A custom website is built in phases. Therefore, it can take from several weeks to even months before your custom-designed website is ready to go live.

In contrast, website templates can be built and launched within hours. You don’t have to spend so much time working on the concept, design, navigation, etc.

Technical Expertise

Building and maintaining a custom-designed website requires coding knowledge and technical expertise. You cannot just DIY it.

Because of this, having a custom-coded website requires that you regularly work with professional web developers to keep your website up to date, backed up, and maintained.

Website templates are no-code solutions for people with little to no technical expertise. You can easily build and update a templated website even if you have never written a single line of code in your life.

Making The Right Choice

There is no one-size-fits-all answer to whether you should choose a templated website or invest in a custom-designed website.

Your choice depends on a lot of factors, including your business goals, budget, available resources, etc.

You can choose a custom website if you:

  • Have the money for the upfront cost of custom web development.
  • Don’t mind putting in a few weeks or months into the project.
  • Can hire or work with web developers for regular maintenance and updates.
  • Need a scalable solution that accommodates your business’s growing needs without compromising on performance.
  • Want a website that helps reinforce your brand identity and allows your business to stand out from the crowd.

A website template can work for you if you:

  • Are working with a limited budget.
  • Don’t mind your website looking similar to the competitors.
  • Can make regular updates and install all the patches to avoid security vulnerabilities.
  • Don’t need too many plugins for added features and functionalities.
  • Want to go live quickly.
  • Are not expecting your business to scale beyond a few pages and some very basic features.

If you run an ecommerce store, a job board, a flight directory, or anything with advanced features and more than 10 pages, a custom solution may work best for you.

However, if you only need a website for your blog, portfolio, or to maintain a basic online presence, then a template web design may make the most sense, given its cost-effectiveness and simplicity.

More Resources:


Featured Image: N Universe/Shutterstock