Nov 28 2023
Yoast SEO 21.6: Generative AI now available for WooCommerce SEO

Yoast SEO 21.6 helps you rethink how you approach search engine optimization. With the power of generative AI integrated into our SEO tools, crafting compelling titles and meta descriptions was never faster or more effective. We added generative AI to Yoast SEO a while back, but now you can also improve your products in WooCommerce SEO.

Here’s how Yoast SEO helps you

Whether you’re a blogger, a digital marketer, an online store manager, or a business owner striving to climb the search engine ranks, we designed Yoast SEO 21.6 to enhance your workflow like never before:

  • Generative AI capabilities: Leveraging cutting-edge AI technology, the tool assists you in generating unique, relevant, and attractive titles and meta descriptions that help increase your click-through rates — for posts and WooCommerce products.
  • Efficiency at scale: Say goodbye to the days of laboring over the perfect wording. Our generative AI tools let you produce multiple options in seconds, allowing you to choose the best fit for your content.
  • Optimized for SEO: Our AI doesn’t just produce creative copy; we’ve trained it to align with SEO best practices. This ensures that the output resonates with your audience and aligns with what search engines love to see.

Online store owners: WooCommerce SEO just got smarter

Expanding the power of AI to ecommerce, the Yoast WooCommerce SEO add-on now comes with the same generative AI capabilities. You need Yoast SEO Premium to run this add-on. Then, online store owners can enjoy an array of benefits:

  • Product titles and meta description magic: Generate AI-driven product titles and SEO-friendly meta descriptions. It helps you stand out in the search results. It enables you to convert and sell more.
  • Save time and resources: Investing time in producing great product titles and meta descriptions can be exhausting. With our AI assistance, create compelling copy within seconds and focus your efforts on other aspects of your business.
  • Customized for WooCommerce: This feature is seamlessly integrated with WooCommerce, meaning you can boost your store’s SEO directly from your product editor.
An example of generative AI in WooCommerce SEO

Easy to use, hard to beat

Getting started with the AI feature in Yoast SEO is easy. First, upgrade to Yoast SEO Premium to unlock this invaluable tool. Once set, navigate to the ‘Use AI’ button in the search appearance section in the post editor. A simple click reveals a user agreement; review and accept the terms to proceed.

Instantly, the AI works, crafting multiple titles and meta descriptions tailored to your content. Take a moment to review the generated options. If they’re not quite what you were looking for, no worries! With the push of a button, prompt the AI to generate additional choices until you find the perfect match for your SEO needs.

Yoast SEO supercharged

We’re committed to providing you with the most advanced tools to help you reach SEO success. This update empowers you with smarter, faster, and more effective SEO solutions.

Join us on this exciting journey and take your SEO to the next level. Try our generative AI features in Yoast SEO Premium and WooCommerce SEO today and witness the impact on your site’s performance.

Try it now!



Edwin Toonen

Edwin is a strategic content specialist. Before joining Yoast, he spent years honing his skill at The Netherlands’ leading web design magazine.

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Oct 31 2023
Yoast SEO 21.5: Helping you block AI bots in Premium

We are pleased to announce Yoast SEO 21.5, packed with valuable features to elevate your optimization efforts. This release introduces a highly requested option allowing you to block AI web crawlers. Now, you can effortlessly control access to your content and ensure it remains where you want it to be.

Blocking bots used to train AI systems (Premium)

Having the option to block an AI from accessing your content with a web crawler is essential. It helps prevent unauthorized scraping, protect your intellectual property, maintain data privacy, and control your valuable content.

Yoast SEO Premium now introduces a user-friendly feature that simplifies the process in response to the increasing demand for controlling AI robots. With a simple toggle switch, you can effortlessly block AI robots like GPTBot, CCBot, and Google-Extended.

This automated functionality seamlessly integrates with the robots.txt file by automatically adding the necessary lines to disallow access for these crawlers. This solution helps you efficiently protect your content from AI bots without the hassle of manual configuration or intricate technical adjustments.

Yoast SEO Premium lets you block AI bots

Think before you do

It is essential to note that blocking or allowing AI bots remains a matter of free choice for each site owner. Every website is unique, with its specific considerations, objectives, and content requirements. Consequently, the decision to block or allow AI bots is one that you must carefully make for your websites.

By providing the flexibility to choose, Yoast SEO lets you personalize your approach and make decisions that align with their needs and preferences. This ensures each site can optimize its content protection and crawler access settings to suit its distinct circumstances.

Please read our article on whether or not to block AI bots from accessing your content.

There’s more

But that’s not all! This update also includes regular enhancements, improvements, and fixes. We have fine-tuned various aspects of our product to provide a smoother, more seamless experience.

Word complexity improvements

We’ve improved various language tools that will assist you in crafting compelling web content. Our enhanced language tools aim to empower you to write better, more engaging content that captivates your readers and strengthens your online presence.

The first one we’ve improved is the word complexity assessment. In this release, we’ve expanded the list of frequently used words in the English language to make the assessment pick up more difficult words.

Inclusive language enhancements

Yoast SEO 21.5 features significant enhancements to the inclusive language analysis. Now, you can ensure your content is optimized for search engines and fosters inclusivity. In this release, we’ve updated the word lists, improved the feedback for specific terms, and fine-tuned the traffic light. Embrace the power of inclusive language and create a more inclusive online space for all.

Changes in handling RSS feeds

We’ve changed how we handle RSS feeds in Yoast SEO 21.5. In the past, we automatically added a nofollow the RSS feeds in WordPress, but we’re changing that today. We have removed the nofollow attribute from RSS feeds.

This change means that search engine crawlers can now freely index and follow the links in your RSS feeds. By removing the nofollow attribute, your content has a higher chance of being discovered by search engines, which might lead to increased visibility.

Updates to attachment page in WordPress 6.4

WordPress 6.4 introduces the wp_attachment_pages_enabled option. You can now control the behavior of attachment pages by enabling or disabling them based on your needs. This offers greater flexibility and allows for a more focused website experience. In Yoast SEO 21.5, we support it, reducing the chances of inconsistencies with our "Enable media pages" setting.

Yoast Local SEO 15.1

We are also updating our Yoast Local SEO plugin to version 15.1! This update includes bug fixes and improvements to enhance your local search optimization experience. Our team has worked hard to address issues and ensure a smooth and efficient user experience. We understand the importance of local SEO for your business, and this update aims to provide a more stable and reliable solution for optimizing your website for local search.

Update now to Yoast SEO 21.5

At Yoast, we are committed to providing you with the best SEO tools and features to help you achieve your goals. Whether you are a seasoned professional or new to the field, we’ve designed our products to cater to your unique needs and help you reach your goals.

Upgrade today to take advantage of the latest features. This includes blocking AI robots, regular updates, and fixes. Plus, you’ll leverage our improved language tools to enhance your content creation process.

Happy optimizing!



Edwin Toonen

Edwin is a strategic content specialist. Before joining Yoast, he spent years honing his skill at The Netherlands’ leading web design magazine.

Avatar of Edwin Toonen

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Oct 18 2023
Yoast SEO 21.4 brings more enhancements

We are excited to announce the latest release of Yoast SEO, helping you optimize your website’s performance in search engine results. This update improves our features and brings enhancements that will take your SEO efforts to the next level. Get ready for Yoast SEO 21.4!

More assessment improvements

At Yoast, we understand the importance of writing content that resonates with your audience and search engines. We help you achieve this delicate balance with our readability tools. Using these with our SEO analysis, you can ensure your content is ready for prime-time.

The readability assessments study the readability of your content and provide insights into how to improve it. We’re constantly refining these features, offering a better view of how your content appears and what you can do to make it more appealing to users.

In Yoast SEO 21.4, we’ve made various improvements to the assessments. For instance, we’ve improved the keyphrase matching in the keyphrase density assessment. Plus, we’ve made the highlighting for the keyphrase density and single H1 assessments more robust. Keyphrase matching in Japanese is better because we can now match keyphrase occurrences containing upper-case characters.

With these improvements, you will gain deeper insights into the readability of your text and receive actionable recommendations to make your content more accessible to a broader audience. Whether you are a seasoned writer or just starting your SEO journey, the readability analyses will be your trusted guide in creating content that perfectly balances sophistication and clarity.

Update now to Yoast SEO 21.4

Upgrade to the latest version of Yoast SEO and unlock a world of possibilities for your SEO. With improved features, enhancements, and refinements, this release is designed to elevate your SEO efforts to new heights.



Edwin Toonen

Edwin is a strategic content specialist. Before joining Yoast, he spent years honing his skill at The Netherlands’ leading web design magazine.

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Ecommerce MGMT 0 Comments
Oct 3 2023
Yoast SEO 21.3: Performance and readability improvements

We are happy to announce the release of the latest version of Yoast SEO. This update focuses on enhancing performance, fixing bugs, and improving our features. Don’t forget to check out our recently launched generative AI feature! Here’s Yoast SEO 21.3.

Performance enhancements

By design, Yoast SEO stores image metadata for every post upon saving, which we use in several features, like schema output. This meant that for larger websites with loads of images, publishing or editing a post could take longer than expected, especially if a post contained a lot of those images.

With Yoast SEO 21.3, we released an improvement for this by taking advantage of each editor’s inherent handling of images. This enabled us to stop calls to the database that created these delays in the first place. For the combination of editors and blocks that worked, we noticed considerable decreases in the duration times of post-saving in our benchmark tests. Of course, the improvements heavily rely on the editor used for post creation and the image blocks added to the post content.

Word complexity improvements in Premium

Improving readability is a vital part of creating high-quality content. It’s one of the reasons we give you the tools needed to help you write that awesome content. Our in-house linguists always work hard to make these tools as good and helpful as possible. In Yoast SEO 21.3, our team updated the word complexity feature available in Yoast SEO Premium.

The word complexity assessment marks complex words so that you can replace these with simpler alternatives. This will make your text easier to understand.

In Yoast SEO 21.3, we’ve improved the accuracy of this assessment in English by recognizing more plural forms of non-complex words. For example, the plural form universities is no longer marked as a complex word, just like the singular form university.

Generative AI in Yoast SEO Premium

As a reminder, in Yoast SEO 21.0, we added an innovative AI-powered feature that makes you quickly generate titles and meta descriptions. With this cutting-edge technology, you can optimize your content and metadata more effectively, saving you valuable time and resources.

Update now to Yoast SEO 21.3

Upgrade to the latest version of Yoast SEO now and benefit from better performance, advanced features, and easier SEO optimization. If you go Premium, you can use our AI-enhanced technology to achieve great results quickly. Download today’s update and enhance your visibility in the search engines.



Edwin Toonen

Edwin is a strategic content specialist. Before joining Yoast, he spent years honing his skill at The Netherlands’ leading web design magazine.

Coming up next!

Ecommerce MGMT 0 Comments