There are many advantages from having a webmaster tools account with Bing. Webmaster tools are meant to narrow the gap between webmasters and search engines and it is the only real channel of communication between you and Bing. It is therefore necessary to register your web site with Bing webmaster tools. What to expect from Bing webmaster tools? There is a lot of information in Bing webmaster tools but as a beginner you should expect the following: To receive important messages or warnings about the healthiness of your web site (e.g. malware)To find out how many pages are indexed by Bing To find out how many links are pointing to your site To troubleshoot crawler access issues To see detail information on what keywords your site is associated with, and your position in the search results. This is especially important for SEO.