Once you understand your competitions online strategy, your e-commerce business will have a strong foundation to build on. Going forward, you can use competitor analysis to guide your overarching strategy. From shipping policies to social media marketing, you can study competitors, and read reviews from their customers to gain valuable insights on how to position your brand as the one people gravitate towards. Competition makes life harder but can also make life easier. Learn how knowing your competition online can be a huge benefit in this course.