Content without strategy is just words, images, and videos thrown into the ether, becoming part of the general background noise. Content marketing has to be tied to a purpose, with clear, defined steps on reaching your goal for your customers. Create greater engagement with targeted audiences. This helps increase conversions in your sales process and pumping up your bottom line. With the right content marketing strategy, it’s possible to increase customer engagement, generate leads, and grow direct sales. The following step-by-step course will help you create an effective content marketing strategy for your business.