This Google Trends course provides data that is available in real time; and increasingly, it’s helping people around the world explore the global reaction to major events. How trends can affect your business and popularity of products and services. The vast amount of searches — trillions take place every year — make Google Trends one of the world’s largest real time datasets. Examining what people search for provides a unique perspective on what they are currently interested in and curious about. We drive into how you can use Google Trends to benefit your business in this course.