New approaches to the tech talent shortage

We live in a tech-enabled world, but for organizations to advance world-changing innovations, they need skilled people who can build, install, and maintain the systems that underlie them. Finding that talent is one of the biggest ongoing problems — and opportunities — in tech.

The IT staffing shortages brought on by covid-19 and the Great Resignation are still affecting companies today. In a poll of global tech leaders conducted by MIT Technology Review Insights, 64% of respondents say candidates for their IT and tech jobs lack necessary skills or experience. Another 56% cite an overall shortage of candidates as a concern.

A 2021 Gartner survey of IT executives shows that a majority — 64% — believe the ongoing tech talent shortage is the most significant barrier to the adoption of emerging technologies. By 2030, more than 85 million jobs might go unfilled, “because there aren’t enough skilled people to take them,” according to Korn Ferry. Without that talented workforce, companies could lose out on $8.5 trillion in annual revenue.

Companies are all looking for ways to address this talent shortage in the short term. As the Great Resignation has given way to a Great Reshuffle, with tech employees — including those affected by the tech layoffs of late 2023 and early 2023 — seeking new roles that meet their needs for flexibility, work-life balance, and career growth, some employers have seen the opportunity to differentiate themselves with their career offerings. They compete fiercely to offer the best salaries, benefits, and working conditions; court freshly minted university graduates as well as experienced talent; and bring on contract and temporary workers to bridge the gap. 

But tech doesn’t just need short-term bridges. It needs long-term solutions. That’s why some companies are looking earlier in the pipeline — and even building their own pipeline. Innovative tech leaders have begun targeting less traditionally qualified candidates, including those who have just finished secondary school, and they are cultivating that future potential through new early-career programs. 

A new approach to early-career candidates

For many people, the traditional path from education to career has followed a linear trajectory: Graduate high school. Go to college, university, or trade school. Get a job. But that approach has its risks — both for students and for potential future employers. 

For students, the cost of a university degree can be reason enough to pursue a different path. The College Board reports the average U.S. in-state student pays $10,740 per year for tuition at a public, four-year college (plus an average of $11,950 per year for room and board). According to the same data, the average student will take out $30,000 in loans to earn a bachelor’s degree.

Those prohibitively high costs have impacted diversity within the tech industry. Students who can’t afford a tech degree don’t go to school, and then they don’t join the industry. Further down the line, when future students don’t see tech leaders who come from backgrounds similar to their own, they may opt for a different path. 

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This content was produced by Insights, the custom content arm of MIT Technology Review. It was not written by MIT Technology Review’s editorial staff

Charts: U.S. Manufacturing Trends Q3 2023

In July 2023, manufacturers’ sales in the United States stood at $577.18 billion, a slight 0.5% increase from the previous month and a 0.7% decrease from the same period in 2022. That’s according to the “Manufacturing and Trade Inventories and Sales” estimates by the U.S. Census Bureau.

The estimates are based on three Census Bureau surveys: “Monthly Retail Trade,” “Monthly Wholesale Trade,” and “Manufacturers’ Shipments, Inventories, and Orders.” The surveys provide “the only source for assessing overall business activities across retail trade, wholesale trade, and manufacturing.”

Separately, the Census Bureau conducts the “Business Trends and Outlook Survey” every two weeks. The purpose is to “assess the current state of the U.S. economy, providing timely economic data and capturing the expectations of business owners and managers.”

That survey queries approximately 1.2 million companies and collects info on a range of variables, such as current performance, revenue changes, employment, working hours, and more. The manufacturing sector “comprises establishments engaged in the mechanical, physical, or chemical transformation of materials, substances, or components into new products.”

As of August 27, 2023, 19.7% of surveyed manufacturing businesses considered their current performance above average. Only 8.9% characterized their performance as excellent.

Roughly 46% of manufacturing-business respondents reported no change as of August 27 in operating revenue, while 16.8% indicated an increase.

A hefty 79.5% of surveyed manufacturers reported no change in the time it takes to receive supplier deliveries in August 2023.

Entrepreneur’s Advice on Frivolous Lawsuits

Accessibility is important to Beardbrand, my company. We respect consumers with disabilities and try to serve them. Still, we were recently sued for alleged violations of the Americans with Disabilities Act.

Stunned, I turned to a fellow entrepreneur whose company has dealt with frivolous lawsuits. I first interviewed Joel Runyon for this podcast in May 2022 when we discussed Impossible, his nutritional performance brand. In our recent interview, he shared his experience of getting sued.

The entire audio of that conversation is embedded below. The transcript is edited for length and clarity.

Eric Bandholz: I need your advice on lawsuits.

Joel Runyon: Lawsuits seem to find us; we don’t find them. Our company is called Impossible. We’re a direct-to-consumer brand selling nutritional drinks and supplements.

Many folks who file lawsuits are looking to shake you down for money. Entrepreneurs launch businesses because they want to change the world or create something. Someone should do something about frivolous lawsuits. Some of these suits self-perpetuate because plaintiffs know they can harass people until they get whatever amount of money they want. But most entrepreneurs want to do the right thing on the principle.

Bandholz: The person suing Beardbrand allegedly tried to buy our Sea Salt Spray, and she’s suing 50 other companies for what she says are violations of the Americans with Disabilities Act.

Runyon: If you want to stop her, there are different ways to scale it out. Initially, you have your lawsuit that you’re concerned about, and you’d like that to be over. Then you have this person going out and suing 50 people. She’s not likely the only person doing that. It’s a whole industry. It depends on what the goal of fighting it would be.

If you want to resolve the acute issue of your lawsuit, figure out what that payment is and have it handled. If you’re contesting this person and what she’s doing — batch suing people — that’s another thing.

Still, because it’s an ADA thing, plaintiffs can assert, “We have issues with many retailers.” They could make the argument that they’re just trying to be helpful.

Lawsuits can take years. You could win a case that is then appealed. That could add another year. So the time commitment is another thing to consider. Most entrepreneurs settle the suit and return to their business. They didn’t sign up to do lawsuits and spend time in court.

Occasionally a business will dispute the allegations and win. Cloudflare did that. It was sued by copyright trolls or similar. Cloudflare fought the charges and eventually won the case. It received much press attention because they were willing to fight for something they believed in. But it was also clear that the plaintiffs were patent trolls. That is what they do. It’s their business.

Bandholz: Finding a lawyer is just as important as the facts.

Runyon: The first thing I tell people when dealing with lawyers is to get a second opinion. You realize quickly that lawyers are an industry. One out of 10 is amazing, six out of 10 are okay, and some are bad. You think everybody should be a 10 out of 10. That’s just not the case. Lawyers have specialties. Make sure you’re niching down on whatever issue you’re dealing with, and talk to a bunch of people.

Most lawyers will give you a free 30-minute introductory call and offer feedback. If you talk to 10 people, you’ll get a consensus of what the middle range thinks. They’ll explain probable outcomes and give you averages. You might find some who have dealt explicitly with an exact case like yours and explain how they handled it. That is usually a good sign if they can speak to specifics, especially with other stuff they’ve done. You have to educate yourself. Take the five hours of phone calls as education.

Sometimes you can countersue. I’m aware of instances where someone went to court to try to take a domain name, and then because they didn’t have a chance, it was an abuse of the law, they could be countersued for damages and infringements. Only the top 10% of lawyers will file countersuits. Most are just going to list your range of options. But 10% set new case laws and create new precedents. Those guys are harder to find, and they’re expensive.

Bandholz: It would be nice to build a blueprint for how to fight these and not settle. That’s what I want to do.

Runyon: That would be an interesting template. It seems many accusers have a standard operating procedure for filing lawsuits. We need one for quickly fighting these suits. Even if you’re self-representing or having a lawyer, it would be interesting because you’re neutralizing their main weapon, which is the attorney fees you’ll have to pay.

Bandholz: Where can people follow you?

Runyon: Buy our products at Impossible.co, or learn more about what we do at Impossiblehq.com. Check me out at @joelrunyon on Twitter. I’m also on Instagram and LinkedIn.

How Ecommerce Stores Become Sustainable

We’re all feeling the impact of climate change. Consumers are responding. A 2023 report for the U.S. food and grocery industry by Glow, a research firm, stated that nine out of 10 consumers believe businesses should act in a socially and environmentally responsible way.

Sustainability for a business typically consists of three components:

  • Environmental refers to reducing your business’s carbon emissions.
  • Social includes your company’s example and interactions within the community.
  • Economic is the ability to profit within your environmental and social responsibilities.

Sustainability is core to outdoor-gear retailer Patagonia, which embraces activism such as protecting ocean environments. But merchants can adopt lesser practices that make a difference.

Sustainable Ecommerce

Ecommerce has an outsized impact on sustainability owing to unique supply chain, packaging, and delivery needs.

Product sourcing and manufacturing

For ecommerce companies, the supply chain’s carbon footprint likely offers the biggest opportunity for improvement. It includes raw material sourcing, assembly, and transportation of inventory and components.

Questions for suppliers include choices of materials, use of renewable energy, and safe working conditions for employees.

Eco-friendly packaging

We’ve addressed sources of sustainable packaging. It’s easy enough to assess the options. Is the material recycled and recyclable? Is it entirely biodegradable?

State on your marketing material that the packaging is recyclable or biodegradable. That will appeal to like-mind consumers and establish your company’s sustainability bonafides.

Eco-friendly shipping

Many carriers are adopting eco-friendly options, such as bike couriers in urban areas, “click and collect” delivery hubs, and renewable-energy-powered vehicles. Amazon, for example, deploys truck-like e-bikes for delivery in London, U.K.

Some businesses purchase carbon offset credits to counter the impact of shipping, adopting the term “carbon-neutral delivery.”

Photo of an Amazon e-bike mini truckPhoto of an Amazon e-bike mini truck

Amazon uses truck-like e-bikes for many deliveries in London.

Partnering with an environmental cause

Patagonia is a top example of a sustainability-driven brand. But similar efforts are not feasible for most businesses. An alternative is supporting environmental nonprofit organizations. You could donate a percentage of profits or even involve your staff to volunteer.

Greenwashing

“Greenwashing” is the practice of making false environmental claims. For example, stating “Our product is good for the environment” when it isn’t can anger consumers and lead to negative press coverage for your company. This has occurred for some apparel brands.

The U.S. Federal Trade Commission published a non-binding “Green Guide” for advertising environmental benefits. Still, there’s no U.S. law prohibiting false claims. A proposal from the European Commission, if adopted, would allow legal action for greenwashing, including fines, penalties, or the suspension of business.