Charts: Global Digital Home Trends Q4 2024

Forty-four percent of global household respondents are willing to pay more for a single platform that aggregates all their TV and internet content, 35% are willing to pay to watch sports, and 32% would pay a premium to watch TV without ads.

That’s according to EY’s “Decoding the Digital Home” October 2024 report based on an online survey conducted in July and August.

The survey, carried out for EY’s global technology, media and entertainment, and telecommunications team, gathered responses from 20,000 households across Canada, France, Germany, Italy, South Korea, Spain, Sweden, Switzerland, the U.K., and the U.S.

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According to the EY study, 38% of households in 2022 were concerned about encountering harmful content online. That grew to 44% of households in 2023 and 47% in 2024.

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In addition, the proportion of households in all 10 countries that prefer services from a single provider increased from 2023 to 2024 — the global average rose from 40% to 44%.

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Moreover, most households think connectivity and content providers should offer clearer explanations of how they use AI in customer interactions.

Charts: Outlook of Global Retail CEOs Q4 2024

Eighty-two percent of global CEOs in retail sectors are confident in their company’s growth prospects, but only 59% are optimistic about the overall worldwide economy. That’s according to KPMG’s 2024 “Consumer and Retail CEO Outlook” (PDF) released in December 2024.

The report summarizes the results of a KPMG survey of 1,325 CEOs between July 25 and August 29, 2024, across 11 key global markets and industries. All participants represented organizations with annual revenue exceeding $500 million, with one-third reporting revenue over $10 billion.

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According to the study, the leading challenges for retail CEOs in 2024 are economic uncertainty (58%), geopolitical complexities (53%), and generative AI integration (48%).

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In addition, when asked about the trends that could hinder their organizations’ prosperity over the next three years, 81% of retail CEOs identified the cost of living, followed by cyber crime at 79% and trade regulation at 74%.

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Moreover, 35% of surveyed CEOs ranked organic tactics as their top growth strategy. Twenty-seven percent identified mergers and acquisitions.

Charts: Digital Habits of U.S. Consumers 2024

According to Deloitte’s “2024 Connected Consumer” study, most U.S. consumers — Gen Zs, Millennials, Gen Xs, older — spend more time interacting with people online than in person. Moreover, most feel that online interactions build meaningful connections, viewing digital relationships equal to face-to-face.

Deloitte’s study explores the digital habits of U.S. consumers. Conducted by the firm’s Center for Technology, Media & Telecommunications, the June 2024 survey gathered insights from nearly 4,000 U.S. consumers. It examined their use of tech devices and services.

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According to the survey, 38% of respondents reported that they have either experimented with it or used generative AI for projects and tasks.

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Respondents to the Deloitte study stated experimenting with gen AI increased their confidence in producing quality content and creativity.

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Most generative AI users express interest in engaging with generative AI chatbots for various purposes.

Charts: Outlook of Global CEOs, Q3 2024

KPMG’s new “CEO Outlook” summarizes the survey results of 1,300 heads at large companies globally, including 400 in the United States, on their three-year outlook on enterprise and external economic growth. Per the report (PDF), U.S. CEOs remain optimistic about their companies’ long-term growth despite economic instability and geopolitical tensions.

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Global CEO views on their organizations’ biggest risks reflect the rise of artificial intelligence technology and worldwide instability.

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Also, when asked about the key trends that could hinder their organization’s success in the next three years, U.S. CEOs ranked aspects of AI as the most significant.

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CEOs most commonly highlighted three key functional areas where their organizations plan to invest in generative AI over the next three years.

Charts: Ecommerce Revenue Forecasts U.S., Global

The International Trade Administration, an agency of the U.S. Department of Commerce, projects global B2B ecommerce sales to reach $36.2 trillion by 2026, a 50% increase from 2023. The ITA’s mission is to promote trade and investment, strengthen the competitiveness of the U.S. industry, and ensure fair trade and compliance with trade laws and agreements.

Gross merchandise value is total sales over a specified period, typically measured quarterly or yearly.

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The ITA projects B2C ecommerce revenue to reach $5.5 trillion by 2027, a compound annual growth rate from 2024 of 14.4%. Although fashion and consumer electronics are the largest sectors, pharmaceuticals is the fastest-growing category.

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Statista tracks the leading online shopping categories by revenue, both globally and within the United States. Electronics account for a substantial share of global ecommerce sales, with projected spending reaching $922.5 billion. Fashion and apparel follow, ranking second among the top online shopping categories.

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Per Statista, the top ecommerce categories in the U.S. reflect global trends, with fashion emerging as the top revenue category, projected to generate $162.9 billion in revenue in 2024.

Charts: Consumer Trust in Companies, Employers

Consumers are more skeptical than executives realize. That’s according to PwC’s 2024 Trust Survey and report titled “How to earn customer trust in your sector.” PwC surveyed 548 business executives, 2,515 consumers, and 2,039 employees in the United States across various industries.

The data reveals an opportunity for companies to strengthen trust with key stakeholders. Per the report, businesses that assess their trust levels among employees, consumers, investors, and other stakeholders can gain a significant advantage over competitors.

The trust gap is growing because the number of executives who believe they are highly trusted is increasing more quickly than consumer confidence in these industries.

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Employees emphasize that data protection is essential for gaining their trust. They rank it as “highly important,” along with fair compensation, respectful treatment, ethical conduct, and executives who actively listen.

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In addition, when employees feel a strong sense of trust, over half (52%) report putting in extra effort at work, positively affecting daily operations. Trust also plays a role in attracting talent, as 60% of employees say they have recommended their employer to friends and family.

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Moreover, the data shows that consumer markets and industrial product sectors have the biggest trust gap between executives and employees.