New Ecommerce Tools: December 24, 2025

Every week we publish a rundown of new services for ecommerce merchants. This installment includes updates on answer engine optimization, agentic commerce, analytics, marketplaces, cryptocurrencies and alternative payments, AI marketing, fulfillment, fraud prevention, and creator-led commerce.

Got an ecommerce product release? Email updates@practicalecommerce.com.

New Tools for Merchants

Contentsquare and Shopify partner to deliver customer-experience insights. Contentsquare, a provider of AI-first analytics, has partnered with Shopify to provide customer experience visibility across ecommerce. According to the companies, the combination of Shopify’s commerce platform and Contentsquare’s granular behavioral insights gives businesses a comprehensive view of the customer experience, from first interaction through post-purchase. The partnership enables participating merchants to (i) visualize how shoppers browse, search, and move across products and categories, (ii) use AI to detect obstacles and strengthen A/B testing, and (iii) analyze placement, merchandising, and cross-sell strategies.

Contentsquare

GoDaddy’s ANS Marketplace advises which AI Agents to trust. GoDaddy has announced the next phase of its Agent Name Service by launching the ANS Marketplace and related AI agents. According to GoDaddy, the ANS Marketplace lets users discover ANS-verified agents, understand how they work, and see them in action. The curated set of agents includes Brand Advisor, Home Page Advisor, Place Reviews Analyzer, Social Media Post Generator, and Business Information Snoopy.

Shift4 launches stablecoin settlement platform for merchants. Shift4, a developer of integrated payments and commerce technology, has launched its stablecoin settlement platform to receive and move money 24/7. According to Shift4, the platform will allow merchants to opt into being settled in popular stablecoins such as USDC, USDT, EURC, and DAI rather than receiving a bank transfer. It will also give merchants the flexibility to choose from popular networks such as Ethereum, Solana, Plasma, Stellar, Polygon, Ton, and Base.

Squarespace introduces Pay Links to help small businesses get paid. Squarespace, a website builder and hosting platform, has introduced Pay Links, dedicated URLs that collect payments online via text, social media, QR code, or embedded links. Pay Links offer a fast way to collect payments with a branded design, built-in security, and integrated tools for tracking and analytics. Unlimited use of Pay Links is included across all plans and can be accessed through Squarespace’s merchant dashboard once connected to a payment processor.

Squarespace Pay Links

Akii launches AI Engage to train genAI engines on brand content. Akii, a search intelligence tool for businesses and marketers, has launched AI Engage, a search engagement platform to help brands educate genAI engines at scale about their content, offerings, and positioning. The platform runs automated engagement campaigns that prompt AI search engines to fetch, analyze, and learn from a brand’s content using realistic user-style queries. The platform executes campaigns across four major AI search engines simultaneously.

BigCommerce partners with Stripe to support Agentic Commerce Suite. Commerce, parent company of BigCommerce, has announced BigCommerce’s integration with Stripe’s new Agentic Commerce Suite, which will enable BigCommerce merchants to leverage AI agent-driven shopping by making products more discoverable and purchasable. Through a single integration, BigCommerce merchants can connect their existing product catalogs to their chosen AI agents to power an agentic checkout experience, allowing merchants to scale while still maintaining control of their brand.

Teikametrics announces Artificial Retail Intelligence for marketplaces. Teikametrics, a marketplace optimization platform, has announced its AI-driven Artificial Retail Intelligence to scale across marketplaces such as Amazon, Walmart, and TikTok Shop. Users can unify campaigns and optimize inventory on one platform, which populates and edits listings based on performance data from ad campaigns and on what’s working in the marketplace.

Teikametrics

Salesforce to acquire Qualified. Salesforce has agreed to acquire Qualified, a provider of agentic AI marketing tools to engage and convert inbound buyers. Qualified says its flagship product transforms websites into multimodal conversational experiences to screen and nurture leads. According to Salesforce, bringing Qualified into the Salesforce ecosystem will enable customers to quickly deploy fully featured marketing agents that autonomously generate sales pipelines. Salesforce states the transaction will close in the February to April 2026 range.

Kibo Commerce announces advanced B2B and fulfillment innovations. Kibo Commerce, a provider of composable commerce tools, has announced product releases and enhancements, including expanded Agentic Commerce capabilities, streamlined order management processes, and extended B2B functionality. Kibo’s Merchandiser Agent empowers teams to generate and update product descriptions and search-engine metadata using natural language. Agentic Roadmap includes a suite of order management agents: Order Routing, Reverse Logistics, and Forecasting. B2B merchants can now define custom roles and permissions.

Intelo.ai launches on Microsoft Marketplace for retail operations. Intelo.ai, a provider of retail technology, has announced the availability of its specialized AI agent network on the Microsoft Marketplace. Microsoft customers can now access Intelo.ai’s retail agents that automate workflows across planning, allocation, and replenishment. The agents include Strategic Planning, Core Planning, Assortment Planning, In-Season Management, Pricing & Promotion, and Vendor Management.

Intelo.ai

Shopline partners with Hive Analytics. Global commerce platform Shopline has partnered with Hive Analytics, a performance marketing and growth agency that builds custom fractional marketing teams. Shopline says the partnership enables consumer brands to launch or migrate onto its platform with an optimized, “growth-ready” setup supported by Hive Analytics’ dedicated fractional teams. This includes streamlined store execution, conversion rate optimization, user-experience setup, full-funnel performance marketing, scalable retention strategies, and regional market insights.

Amenexia launches AI shopping assistant for ecommerce. Amenexia, an AI-powered digital shopping assistant, is entering the U.S. ecommerce market. According to Amenexia, its AI assistant provides seamless, human-like interaction for customers at every step of their journey, from product inquiries to checkout. Available 24/7, Amenexia ensures that online stores can engage with customers in real-time, offering personalized assistance and boosting conversion rates without additional human staff.

Pattern acquires NextWave, expanding TikTok Shop and creator-led commerce. Pattern Group, a marketplace accelerator for brands, has acquired NextWave, an agency specializing in creator-led product discovery, TikTok Shop operations, live selling, and affiliate acceleration. According to Pattern, the acquisition enhances the platform’s ability to help brands reach customers through TikTok Shop and social commerce.

Pattern

Shopify Integrates AI Product Discovery

Shopify’s forthcoming Agentic Storefronts will feed structured product data to generative AI platforms and enable shoppers to complete purchases in the chats.

The direct connection means that even the smallest merchants on Shopify can sell via ChatGPT, Perplexity, Microsoft Copilot, and similar AI solutions.

Introduced as part of Shopify’s Winter ’26 Edition — which included about 150 new features and concepts — Agentic Storefronts is a natural response to agent-driven commerce. It also signals that familiar shopper discovery channels such as search engines and product feeds will have AI equivalents.

Agentic Storefronts

Shopify’s Agentic Storefronts aims to be simple for merchants and scalable for AI platforms.

At a high level, the process looks like this.

• Merchants enable Agentic Storefronts inside Shopify.
• Shopify structures product, pricing, inventory, and brand data.
• That data passes to partner AI platforms.
• Shoppers discover, evaluate, and purchase products inside AI chats.
• Order details flow back to the merchants’ Shopify backend.

Shopify describes the workflow as a “configure once, distribute everywhere” model. It’s similar to how merchants already use product feeds for search engines and marketplaces.

Agentic Commerce

Agentic commerce refers to AI-driven software agents that perform common shopping tasks on behalf of consumers.

Rather than manually searching, clicking, filtering, and comparing items, a shopper can ask, say, ChatGPT to find the best option. A virtual agent can then compare alternatives, apply preferences, recommend a product, and facilitate the transaction. Effectively, the platform becomes the ecommerce catalog and checkout.

This model is already visible in early forms. AI chats recommend products, summarize reviews, and answer follow-up questions. Some can initiate checkout flows.

Thousands of holiday shoppers have likely used generative AI to find gift ideas. Agentic commerce goes further, enabling shoppers to buy goods from the AI chat window.

AI commerce requires structured, reliable product data; no one wants hallucinated products or features. Agentic Storefronts provides that data and ensures Shopify merchants remain visible and relevant.

Discovery Shift

Agentic commerce and storefronts are leading-edge technology, yet the way merchants interact with them feels oddly familiar.

For three decades, ecommerce product discovery has involved organic search optimization, advertising, and product feeds.

With AI, discovery begins with answers, not links. Shoppers ask product questions. AI recommends. The experience is conversational, contextual, and even personal.

Depending on the context, answer engine optimization (AEO) and generative engine optimization (GEO) each aim to raise visibility in AI answers and recommendations.

Shopify’s Agentic Storefronts include tools for both. As agentic commerce becomes widespread, sellers will find that SEO skills and procedures will carry over to AEO and GEO.

Advertising

Not surprisingly, advertising remains the most reliable and predictable way to generate ecommerce traffic and sales.

Most merchants can fine-tune customer acquisition costs and drive profitable sales through Google, Meta, and other advertising channels.

Even ads on marketplaces such as Amazon provide predictable revenue. Advertising is essential for most ecommerce businesses, and agentic commerce probably won’t change that.

Ads are coming to genAI platforms. Ecommerce marketers will soon buy AI chat ads in a similar manner to search ads.

Product Feeds

Finally, Shopify’s Agentic Storefronts will generate product data feeds for genAI platforms, much like feeds to Google Merchant Center, marketplaces, and other sales channels.

Don’t be surprised when more and similar AI-focused product feed tools become available. Shopify is leading the way, but it will most certainly have many excellent competitors.

New Ecommerce Tools: December 17, 2025

This week’s rundown of new products and services for ecommerce merchants includes updates on agentic commerce, marketplaces, crowdfunding, creator partnerships, rush pickups, analytics, and fraud prevention.

Got an ecommerce product release? Email updates@practicalecommerce.com.

New Tools for Merchants

Shopify introduces Agentic Storefronts. Shopify has released Agentic Storefronts to help brands get discovered on platforms such as ChatGPT, Perplexity, and Microsoft Copilot. Merchants can (i) define their schema and then group products by standard attributes and metafields so agents accurately present their products in searches and (ii) track policies, FAQs, and brand voice via the Knowledge Base App.

Shopify Agentic Storefronts

Klarna launches Agentic Product Protocol. Klarna, a buy-now-pay-later payment provider, has launched Agentic Product Protocol, an open standard that makes goods discoverable and understandable by AI agents. Klarna says its new protocol gives AI systems access to a live, structured feed of more than 100 million products and 400 million prices standardized across 12 markets. The protocol establishes a structured foundation that allows agents to find, compare, and recommend real products with live prices and availability, according to Klarna.

Uber Direct partners with India’s ONDC. Uber has launched a foray into B2B logistics in India through Uber Direct, powered by the country’s Open Network for Digital Commerce protocol. Uber Direct operates as a logistics engine for businesses. Buyers place orders on a B2B seller’s app or website, and Uber Direct fulfills the delivery without the buyer interacting with Uber until the delivery partner arrives. Uber Direct is now live in Bangalore on the ONDC.

Uber Direct brings same-day delivery to Shopify. Uber Direct is now available to Shopify Plus merchants across the U.S., Canada, and France. The integration brings Uber Direct’s one-hour, same-day, and scheduled delivery network into the Shopify ecosystem. Merchants can get started through the Shopify App Store and embed delivery options into Shopify checkout and point of sale. Merchants can then decide whether to pass delivery costs to customers.

Shopline partners with LaunchBoom for ecommerce crowdfunding. Shopline, a global commerce platform, has partnered with LaunchBoom, a crowdfunding consultancy. LaunchBoom’s LaunchKit will integrate with Shopline, providing a transition from crowdfunding campaigns on Kickstarter and Indiegogo into scalable ecommerce businesses. Founders can automatically sync their pre-launch and crowdfunding data, including reservation signups, customers, and product details, into Shopline the moment their campaigns end. Shopline’s checkout, payment processing, and SmartPush tools will embed into LaunchKit.

Shopline

Meta releases AI-powered tools to scale creator and brand partnerships. Meta has introduced tools to turn organic content on Facebook and Instagram into partnership ads. Advertisers can create ads from Facebook-branded or user-generated content with Facebook’s Partnership Ads API. Brands can discover relevant organic user-generated and affiliate content within the “All” tab and check how organic is performing in Partnership Ads Hub. Plus, creators can now share an ad code with an advertiser to speed up content permissions.

Amazon plans one-hour pickup service in stores. Amazon is developing a rush pickup service that will let shoppers collect their orders at Amazon-owned stores within an hour. Shoppers can place a unified order from Amazon’s online marketplace and its own stores, including Whole Foods, Fresh grocery stores, and Go convenience stores. The tech giant plans to launch a pilot in at least one metro area by Q1 2026.

Analytic platform Decile launches Luma AI for ecommerce. Decile, an analytics platform, has launched Luma, a conversational AI analysis tool for ecommerce brands. Decile says Luma combines ecommerce experience with a data foundation to interpret results, identify causes, and recommend next steps. Luma users can generate brand-specific, multi-step analyses of real-time data, prompted by plain-language inquiries, per Decile, in which every result includes visible reasoning and data context.

Spreetail unveils True Ads to maximize incremental sales. Spreetail, an ecommerce marketplace accelerator, has launched True Ads, an AI incrementality engine that quantifies the impact of ad spend using causal inference. Per Spreetail, users can (i) distinguish incremental lift from cannibalized sales across targeting, including keywords, (ii) identify non-productive ad spend and reallocate towards profitable campaigns, and (iii) discover how paid media influences long-term brand momentum, including organic visibility and market share. True Ads is part of Spreetail’s Smart Shelf suite, which includes Price Pulse, Listing Doctor, and Promise Pro.

Spreetail

Stripe launches Agentic Commerce Suite. Stripe has introduced the Agentic Commerce Suite to help businesses sell through multiple AI agents, with the goal of making products discoverable, simplifying checkout, and allowing merchants to accept agentic payments via a single integration. The Agentic Commerce Suite will launch via the Stripe Dashboard and Stripe APIs; through ecommerce platforms such as Wix, WooCommerce, BigCommerce, Squarespace, and Commercetools; and via omnichannel commerce platforms such as Akeneo, Cymbio, Logicbroker, Mirakl, Pipe17, and Rithum.

Temu expands marketplace access for small businesses via Shopify app. Temu has launched an app for Shopify merchants to list and manage products on Temu directly from Shopify accounts. The app is available on the Shopify App Store and enables merchants to access Temu’s Local Seller Program in more than 30 countries, including the U.S., Canada, the U.K., Germany, Spain, and Australia. Via the app, Shopify merchants can manage product listings, inventory, and fulfillment.

Blox launches fraud prevention with identity linking for Shopify. Blox has launched Chargeback Blacklist on the Shopify App Store, with a customer deduplication engine to stop repeat offenders. Smart Identity Linking connects emails, credit cards, and addresses to block fraudulent data at inception. Customers blocked on other Shopify stores using Blox (or who have issued chargebacks elsewhere) are automatically flagged. The automated order cancellation detects and deletes bad orders.

Zoovu launches MCP Server to give AI agents access to product intelligence. Zoovu, an AI product search and discovery platform, has launched MCP Server, a Model Context Protocol server that gives AI agents governed access to product data. Zoovu says its new server allows enterprises (i) to connect any MCP-compatible agent to enriched and standardized product data, (ii) compatibility and configuration logic, and (iii) genAI product and shopping experts, providing consistent and trustworthy product information for scalable agentic commerce.

Zoovu

New Ecommerce Tools: December 10, 2025

Every week we curate a list of new services for ecommerce merchants. This installment includes updates on live-streaming, agentic commerce, ecommerce insurance, returns management, analytics, product customizations, dispute resolution, and digital identity verification.

Got an ecommerce product release? Email updates@practicalecommerce.com.

New Tools for Merchants

Assureful and Threecolts announce Lost Inbound Insurance for ecommerce. Assureful, a provider of product liability insurance for digital businesses, and Threecolts, a cloud suite for marketplace management, have launched Lost Inbound Insurance to protect Fulfillment by Amazon sellers when inventory goes missing en route to distribution centers. ​Assureful says the collaboration combines its specialist InsurTech platform with Threecolts’ data and inventory visibility, enabling merchants to manage supply chain risk within the ecommerce workflow.

Assureful

Amazon Europe updates referral and Fulfillment by Amazon fees for 2026. Amazon announced that it will lower fees in 2026 by an average of €0.17 ($0.20) per unit sold across Europe. Changes include FBA fee reductions for parcels, expanded Low-Price FBA eligibility, and referral fee reductions in high-volume categories. According to Amazon, the reductions align European fees with its changes in other countries, including in the U.S.

Nielsen Audience Segments available in Amazon Ads. Nielsen, a provider of audience data and measurement, has announced that its Marketing Cloud Audience Segments is available across the Amazon Ads marketplace. The collaboration allows advertisers to access Nielsen’s data to target audiences, deliver ads across multiple platforms and formats, and measure performance within Amazon’s ecosystem. Audience Segments provides targeting across industries, including consumer package goods, autos, and finance, and includes demographics, shopping behaviors, and media consumption.

TikTok Shop partners with ReBound for social commerce returns. TikTok Shop has partnered with ReBound, a global returns management specialist from Reconomy. Brands on TikTok’s ecommerce platform can now access ReBound’s omnichannel returns management tools, including a library of carriers, processing capabilities, and international warehouses, all from within the TikTok Shop Seller Center. End customers can initiate returns within TikTok Shop; ReBound will then manage the process.

TikTok Shop

Retner launches tool to recover missed voice calls. Retner, an India-based AI-powered, voice-first omnichannel customer intelligence platform, has launched AI Voice Call Engine to help ecommerce brands recover missed voice calls. AI Voice is commerce-focused, including inbound call recovery, cash-on-delivery order confirmation and verification, abandoned checkout callbacks, automated call qualification before human escalation, and inquiries via voice. The tool logs voice interactions, allowing brands to personalize subsequent communications across WhatsApp, Instagram, web chat, and voice.

eBay brings real-time streaming auctions to Australia. eBay has launched its live-stream shopping feature, eBay Live, in Australia, beginning with trading cards and collectables. Featuring interactive product demonstrations, instant purchases, and timed offers, the format allows buyers to interact directly with sellers through real-time streaming, chat, and auctions on eBay’s platform. eBay Live already operates in the U.S., U.K., and Germany.

Artifi launches Automated Product Setup for customization-ready ecommerce. Artifi, a product customization platform from Amla Commerce, has launched Automated Product Setup using AI and computer vision to make products customization-ready. Artifi connects directly to supplier data feeds to retrieve structured product information and media content. A trained AI model analyzes and defines product images, generating configuration rules to create customization-ready products automatically. Distributors can subscribe to multiple supplier feeds within Artifi.

Artifi

Cimulate updates CommerceGPT to bridge old and new eras of digital commerce. Cimulate, developer of the AI-native CommerceGPT platform, has released an update that unites old and new modalities of digital shopping. New features include Human Feedback, Commerce AEO, and Co-Pilot Analytics. Human Feedback allows merchants to tune AI’s understanding of relevance. Commerce AEO helps brands to understand and improve how their products appear within agentic systems. Co-Pilot Analytics showcases what customers are asking, which interactions convert and why, and how to improve AI shopping assistant conversions.

Digital identity verification platform Socure acquires Qlarifi for BNPL credit system. Socure, an AI-powered platform for identity verification, compliance, and fraud prevention, has acquired Qlarifi, a real-time buy-now-pay-later consumer credit database. Qlarifi aims to give BNPL providers the insight needed to expand services for trusted customers while pinpointing high-risk behavior such as loan stacking and first-party fraud. According to Socure, integrating Qlarifi’s capabilities with Socure’s Identity Graph intelligence and RiskOS decisioning engine establishes a unified identity, anti-fraud, and BNPL credit infrastructure for lenders.

Gradial raises $35 million for enterprise marketing through AI agents. Gradial, an enterprise software developer of agentic marketing tools, has raised $35 million led by VMG Partners, with participation from existing investors Madrona and Pruven Capital. Gradial states that its agents automate the execution layer of marketing operations across existing systems and workflows. The company will use the funding to accelerate development of its platform and expand its Seattle-based team across engineering, product, and go-to-market.

Fi911 launches ResolveLab, a white-label disputes platform for resellers. Fi911, a provider of automation technologies for financial institutions, has launched ResolveLab, a smart-connection hub for payment facilitators. Leveraging Ethoca’s Consumer Clarity and Ethoca Alerts by Mastercard, ResolveLab allows payment facilitators to deploy and resell tools for chargeback prevention, subscription management, and risk mitigation. Facilitators can deliver enterprise-level tools, including Ethoca Consumer Clarity, Ethoca Alerts, and Smart Subscription from Mastercard, empowering consumers to manage, pause, and amend multiple subscriptions in one place.

ResolveLab

New Ecommerce Tools: December 3, 2025

This week’s rundown of new services for ecommerce merchants includes updates on fraud prevention, agentic commerce, automated customer support, fulfillment, payments, and generative advertising.

Got an ecommerce product release? Email updates@practicalecommerce.com.

New Tools for Merchants

Bolt launches ID to help merchants prevent fraud during checkout. Bolt, a checkout, identity, and payments platform, has introduced ID, a feature that helps merchants and shoppers reduce synthetic identity fraud and account takeover attacks. The system operates across Bolt’s checkout network and strengthens the integrity of shopper identity without requiring users to create an account or opt into a marketing program. It functions as a security control that verifies key identity elements during checkout, per Bolt

Bolt

Visa and AWS partner on agentic commerce capabilities. Visa and Amazon Web Services have partnered to help developers and enterprises build agentic commerce tools. Visa will list its Intelligence Commerce platform in AWS Marketplace, helping businesses and developers connect to agentic commerce providers for next-generation secure payment experiences. AWS and Visa will also publish blueprints on the public Amazon Bedrock AgentCore repository, enabling developers to create and connect complex workflows.

Miyai.ai launches AI conversational agents for leads and customer support. Miyai.ai, an Australia-based provider of smart conversational agents, has launched a platform to help small and mid-sized businesses convert website visitors into leads while automating customer support. The tool attaches to websites with a single snippet, delivering human-like conversations powered by advanced AI reasoning rather than scripted chatbots. Businesses can customize tone, upload their knowledge, capture leads, answer questions, and guide customers 24/7 through an intuitive backend.

Loud Echo launches real-time generative advertising platform. Loud Echo, an advertising platform from AI lab Teza, has launched a tool that uses generative models to create and serve hyper-contextual ads in real time. The AI reads the page, analyzes audience signals, and delivers tailored creative at scale. Loud Echo integrates real-time creative generation, targeting, and bidding into one system. According to Loud Echo, ads can now adapt to every audience, context, and placement, so that campaigns improve over time.

Loud Echo

Amazon releases Fulfillment by Merchant features. Amazon has introduced Fulfillment by Merchant tools to help sellers manage delivery dates and keep products visible to shoppers when a business is closed. The Locations tab in shipping settings lets sellers customize operations for each location. FBM reports now show the handling and transit times for each order. The Fulfillment by Merchant inventory manager in Seller Central manages multi-location items.

GoDaddy expands Airo with new AI agents. GoDaddy is expanding Airo with six AI agents. Conversations Inbox organizes communication across email, chat, and social channels. Marketing Calendar and Social Posts Agents help plan and launch campaigns and social content. Online Appointments Agent streamlines scheduling for service-based businesses. Domain Activation Agent simplifies connecting GoDaddy domains to websites, online stores, and email providers. Domain Protection Agent checks domain protection levels. DIFY Agent (Do-It-For-You) connects entrepreneurs with humans.

Mexico-based digital commerce platform Clip introduces Pin Pad terminal. Clip, a Mexico-based digital commerce platform, has launched Pin Pad, a fixed card-payments terminal designed for counter sales, connecting to a merchant’s point-of-sale system through API integration. Businesses can keep their current tools while taking advantage of Clip’s benefits, such as immediate payment and personalized customer service.

Checkout adopts Agentic Commerce Protocol. Checkout.com, a digital payments firm, has announced its support for the Agentic Commerce Protocol, an open standard that lets AI agents, people, and businesses work together to complete purchases. Checkout.com will support ACP, allowing merchants to offer secure checkout directly within AI platforms such as OpenAI’s Instant Checkout. Checkout.com is building secure agent experiences through a suite of tools covering verified onboarding, identity management, and fraud prevention.

Checkout.com

Cross-border shipping provider Asendia partners with delivery platform HubBox. Asendia, a cross-border shipping provider, has partnered with HubBox, an out-of-home delivery platform. Through the partnership, Asendia can empower retailers with a logistics solution and seamless checkout integration. By adding HubBox’s online checkout platform, retailers allow shoppers to select a preferred out-of-home location, including lockers, convenience stores, and collection points. This functionality combines with Asendia’s multi-carrier and global out-of-home delivery network.

Newegg integrates with PayPal agentic commerce services. Online retailer Newegg has announced the integration of PayPal’s agentic commerce services, enabling shoppers to discover and purchase products directly inside AI-powered shopping environments, including Perplexity. With PayPal store sync and agent-ready tools, Newegg product catalogs and order fulfillment will connect to AI-driven shopping platforms. Shoppers who interact with AI agents and seek help finding products will receive real-time recommendations that include Newegg listings.

Debenhams Group launches retail media with Mirakl Ads for marketplace growth. Debenhams Group, a marketplace for fashion, home, and beauty products, has announced the renewal of its strategic partnership with Mirakl, a provider of ecommerce software solutions. The renewed agreement includes a new retail media platform, powered by Mirakl Ads. The integration with Mirakl provides brands selling on the marketplace with access to self-service advertising tools to promote their products to the platform’s 300 million annual visitors, according to Debenhams.

AI startup Onton raises $7.5 million to help shoppers decide what to buy. Onton, a search and discovery engine for products, has raised $7.5 million in seed funding led by Footwork with participation from Liquid 2 and Parable Ventures. Onton says its AI foundation allows users to search with natural language, images, or both. It aggregates information from across the web into a single product listing. Users can envision products they want and instantly see shoppable versions of those ideas.

Onton

New Ecommerce Tools: November 26, 2025

Every week we publish a handpicked list of new products and services for ecommerce merchants. This installment includes updates on product experience management, agentic commerce, AI-powered payment integration, fulfillment, alternative payments, customer support, website builders, and cross-platform ad campaigns.

Got an ecommerce product release? Email updates@practicalecommerce.com.

New Tools for Merchants

Brandfuel launches AI-native Product Experience Management platform. Brandfuel has announced the availability (out of beta) of its AI-native Product Experience Management platform for ecommerce brands and agencies. According to Brandfuel, the platform can capture a brand’s personas, competitors, and keywords — to guide personalized content creation — as well as automate image analysis, alt tags, and per-product competitor tracking. The platform features product content scoring, multi-language and multichannel support, automated A/B content testing, Klaviyo and Meta integrations, and more.

Brandfuel

OpenAI introduces shopping research in ChatGPT. OpenAI‘s new shopping research feature in ChatGPT helps consumers find the right products. Per OpenAI, the tool asks clarifying questions, reviews quality sources, and builds on ChatGPT’s understanding of a user from past conversations to deliver a personalized buyer’s guide. Shopping research is currently rolling out on mobile and web for logged-in ChatGPT users on Free, Go, Plus, and Pro plans.

Worldpay accelerates agentic commerce with Model Context Protocol. Worldpay, a financial technology and payment processing company, has launched Worldpay Model Context Protocol, a set of server specifications and tools designed to accelerate AI-powered payment integration and agentic commerce. Developers and merchants can download, modify, and deploy the protocol immediately to enable the rapid creation of AI agents and direct payment integrations with Worldpay’s API. Worldpay MCP is available on its Developer Hub and on GitHub.

Perplexity announces free tool to streamline online shopping. Perplexity, in partnership with PayPal, is rolling out a free agentic shopping product for U.S. users, who can purchase items from more than 5,000 merchants through the search engine. Perplexity says the new free product will be better than its paid shopping subscription at detecting shopping intent, resulting in more personalized results.

NIQ and Amazon Marketing Cloud partner on cross-platform ad campaigns in Italy. NIQ, a consumer intelligence company, and Amazon Marketing Cloud have announced a collaboration to study the effectiveness in Italy of cross-platform advertising across linear television and Amazon Ads inventory. Advertisers and agencies will gain actionable insights into the relative performance of ad placements across digital, linear TV, and streaming environments, including how each contributes to incremental reach and influences product purchases on Amazon’s ecommerce platforms. The project is part of Amazon Marketing Cloud’s Global Strategic Initiative.

NIQ

Ecommerce accelerator Pattern expands fulfillment solutions. Pattern Group, which accelerates brands on global ecommerce marketplaces, has expanded its portfolio of fulfillment and logistics services. Pattern now offers inbound transportation services, leveraging the company’s carrier relationships and transportation infrastructure. Pattern has expanded its reverse logistics capabilities to help businesses recover more value from returns. Pattern has also launched Reimbursements, an automated service that handles filing and tracking marketplace reimbursement claims, particularly on Amazon.

Integrated E.U. payment solution Unzer enables Wero for merchants. Unzer, a payments and software provider serving small and mid-sized businesses across Germany, Austria, Luxembourg, and the Nordics, has gone live with Wero, a new alternative payment solution for Europe-based consumers and merchants. Unzer and the European Payments Initiative, a service backed by 16 European banks and providers, are now inviting merchants to be among the first to adopt the digital payment method through Unzer’s integrated platform, UnzerOne.

Ordoro partners with ShipBob on ecommerce fulfillment. Ordoro, a provider of multichannel ecommerce operations software, has teamed up with ShipBob, a supply chain and fulfillment platform, to help small and mid-market omnichannel merchants find the proper fulfillment setup for their growth stage. According to the companies, merchants using Ordoro benefit from advanced inventory and shipping automation, while brands ready to scale can either outsource to ShipBob’s global fulfillment network or run their own U.S. warehouse using ShipBob’s warehouse management software.

Website builder Jimdo releases AI-powered Companion for small businesses. Jimdo, a Germany-based website builder specializing in solopreneurs, microbusinesses, and small ecommerce ventures, has launched Companion, an AI agent. Built into the Jimdo architecture, Companion provides personalized recommendations that drive visibility and transactions by analyzing each business’s performance history, industry benchmarks, and competitive landscape. Companion is available for Jimdo’s website customers at no extra cost across the U.S., U.K., Ireland, as well as Germany, Austria, and Switzerland.

Jimdo

Fermàt launches AI Search Commerce Engine. Fermàt Commerce, an AI-powered commerce platform for personalized shopping experiences, has launched AI Search Commerce Engine to help measure visibility, generate shoppable content, and drive transactions from answer engines, including ChatGPT, Claude, and Gemini. “Monitor Prompts” identifies high-value AI prompts using search engine data, marketing signals, product catalogs, and customer reviews. “Generate First-Party Content” automatically creates shoppable content optimized for large-language-model indexing. “Measure Visibility” tracks results with citation-level attribution, competitor benchmarking, and prompt expansion.

Znode announces enhanced Commerce Connector for B2B ecommerce. Znode, a B2B ecommerce platform, has announced an update to its Commerce Connector. The new release introduces Data Exchanges, expanding Znode’s native integration capabilities for connecting to enterprise systems. Data Exchanges handles real-time or scheduled data flows for products, pricing, inventory, customers, and orders. The update allows manufacturers and distributors to integrate Znode with ERP, CRM, PIM, and other business systems. Administrators gain visibility through configurable mapping and monitoring tools to reduce integration risk, according to Znode.

OpenAI and Target partner to bring AI-powered experiences across retail. Through its partnership with OpenAI, omnichannel retailer Target has announced that consumers can discover and shop Target products inside ChatGPT as a curated, conversational experience. Target is offering its shopping experience through an app in ChatGPT, allowing users to purchase multiple items in a single transaction, shop for fresh food products, and select drive-up, pickup, or shipping fulfillment options.

HappyFox launches Autopilot agentic AI platform for customer support teams. HappyFox, a customer service software provider, has launched Autopilot, an agentic AI platform that delivers pre-built agents for quick deployment. “Shopify Delivery Dispute Analyzer” investigates ecommerce delivery discrepancies between fulfillment status and customer claims. “Ticket Triage Agent” automatically categorizes and tags tickets. “Churn Risk Detector” analyzes SaaS customer conversations for signals of dissatisfaction. “Duplicate Ticket Notifier” identifies and flags potential duplicate tickets. Users can access outcome-based pricing and pay only when agents complete tasks, per HappyFox.

HappyFox

‘Automate First’ for AI Commerce Success

Artificial intelligence is changing ecommerce so quickly that keeping up is daunting.

Consider the prominent payment processors, platforms, and marketplaces that collaborated with OpenAI and Perplexity in the past year.

• Perplexity and Shopify in November 2024.
• OpenAI with Shopify in April 2025.
• Perplexity and PayPal in May 2025.
• OpenAI and Shopify again in September 2025.
• Perplexity and Stripe in September 2025.
• OpenAI and Walmart in October 2025.
• Perplexity and PayPal again in November 2025.
• OpenAI and Target in November 2025.

Each of these partnerships and integrations pushes the industry toward various forms of AI search, AI-assisted shopping, and agentic commerce. Consumers will shop differently very soon.

How consumers shop online is quickly changing.

Marketplaces

Many mid-market businesses will benefit.

Mark Simon, vice president of strategy at Celigo, an automation platform, told me recently that direct-to-consumer brands are now selling on the Walmart Marketplace and could greatly benefit if it pushes their products into the emerging AI shopping ecosystem.

Yet the product data feeds to those marketplaces, for even a moderate number of SKUs, work only when automated. And not all data-feed integrations are the same.

“There is definitely a way to obtain a competitive advantage,” said Simon. “If you choose a modern technique…a modern method [of integration], you can move quickly. You can shift to an automation-first approach.”

Simon’s perspective is notable given that Celigo is an infrastructure-as-a-service company that connects and automates business systems, including Walmart Marketplace integrations.

An automation-first mindset could help ecommerce businesses more broadly as the race to keep up with AI shopping intensifies.

Automation First

Imagine a repetitive but essential task, such as a workflow for creating AI-generated product descriptions. The workflow can start manually. A marketing specialist develops a prompt, pastes it into an AI, provides feedback on the output, re-generates it, and so on.

An automation-first mindset prioritizes how the workflow functions at scale. It seeks to make automation the default process for most operational, marketing, and business tasks.

For product descriptions, an automation would integrate the catalog, AI, and ecommerce platform. Once connected, it could run a series of tests to improve the output. When launched, the automation works at scale.

Getting Started

To implement an automation-first mindset:

• Become proactive. Simon said it like this, “Instead of being reactive around everything that’s changing, think differently and become proactive.” Automate repetitive, time-sensitive, and error-prone operations from the start.

• Invest the time. Building an automated process or workflow can take more up-front work and collaboration. Invest the time.

• Build for multiple applications. Modern integrations and automations should be mostly agnostic toward companies and software tools. The integration that feeds data to the Walmart Marketplace should easily adapt to Amazon, eBay, and even Mercado Libre.

• Find repeatable and scalable tasks. Automation, after all, is the idea of doing something over and over again. So design processes and workflows flexible enough to grow with the business.

• Monitor outcomes consistently. Good automations should include feedback loops and regular reports, not a “set and forget” approach.

• Adopt strategic alignment and common sense. Finally, automation first does not mean automation always. Ensure it makes sense for the business and passes a common-sense test.

Keeping Up

Given these characteristics, an automation-first mindset could help merchants:

• Absorb rapid change.
• Add operational margin and flexibility.

Absorbing change

If Walmart or any other marketplace alters how it ingests product data or modifies its discovery algorithm, a good integration takes those changes in stride.

Certainly change is inevitable, but automation makes adoption relatively easier.

Operational margin

The automation-first mindset can create something akin to operational margin — the space and time needed to respond thoughtfully rather than reactively.

When the integrations, workflows, and connections run automatically and reliably, managers reclaim hours each week for revenue-generating projects, avoiding manual updates, error chasing, or feed maintenance.

New Ecommerce Tools: November 19, 2025

Every week we publish a rundown of new services for ecommerce merchants. This installment includes updates on product images, returns management, agentic commerce, financing, social commerce, website builders, international shipping, and alternative payments.

Got an ecommerce product release? Email updates@practicalecommerce.com.

New Tools for Merchants

VisualScale.ai launches on Google Cloud Marketplace for 3D images. Imagine.io, a developer of AI-powered three-dimensional visualization and content for commerce, has announced the availability of VisualScale.ai on Google Cloud Marketplace. VisualScale.ai lets brands generate realistic, lifestyle visuals using a product image and prompt. Users can start from a cutout image, an existing lifestyle image, or an eligible three-dimensional model, then refine the result with natural-language prompts. Users can upload brand guidelines or reference imagery to steer outputs toward approved looks and identities.

Imagine.io

ShipStation streamlines duty and tax payments for cross-border deliveries. ShipStation, a shipping and logistics platform, is helping U.S. merchants ship internationally. The company is offering a guaranteed prepaid duties and taxes feature, enabling end consumers to pay all fees upfront and thus eliminate unexpected post-delivery charges. Merchants can confirm duty and tax costs directly in ShipStation’s platform when purchasing a label.

European Payments Initiative launches Wero in Germany. The European Payments Initiative, a service backed by 16 European banks and providers, has announced a feature for Wero, an alternative payment solution for Europe-based consumers and merchants, following its development for instant peer-to-peer transfers. Wero ecommerce is now live in Germany, enabling consumers to find merchants accepting this payment solution. EPI member banks in Germany (Postbank, Deutsche Bank, ING Deutschland, Revolut) have begun allowing Wero transactions.

WooCommerce integrates with Reddit. Woo, the company behind the WooCommerce plugin for WordPress, has released Reddit for WooCommerce, streamlining the process for merchants to launch ad campaigns on Reddit. The extension’s one-click deployment automatically enables the Reddit Pixel and conversations API. Merchants can sync product catalogs to Reddit Ads Manager in a single click and, once connected, use the Reddit Ads Manager to create Dynamic Product Ads and Conversions campaigns.

Reddit for WooCommerce

Amazon announces a new returns dashboard. Amazon has introduced “Returns and Recovery: Insights and Opportunities, “a dashboard for all sellers to obtain clearer insights into returns and inventory recovery. The dashboard offers (i) ASIN-level insights, (ii) performance metrics to track trends over time, (iii) recovery insights for Grade and Resell members, and (iv) a resource center and settings to manage returns and recovery settings for both FBA and Fulfilled by Merchant products.

Cross-border platform IFYshop launches Global Warehouse Logistics Fund. IFYshop, a shopping app, has launched the Global Warehouse Logistics Fund to construct smart storage centers, automated sorting systems, and AI-driven supply chain management systems. IFYshop plans to build a logistics network in major trade corridors, helping sellers reduce warehousing and fulfillment costs while enhancing cross-border fulfillment speed. IFYshop is also launching Saving Wallet, a tool for sellers to manage settlement funds.

MikMak updates platform with MCP-powered and AI-driven features. MikMak, an ecommerce enablement and analytics platform, has announced the upcoming release of Model-Context-Protocol-powered and AI-driven enhancements to MikMak 3.0, including the debut of conversational insights. With MCP, commerce systems and AI agents can communicate. MikMak says it amplifies this capability through commerce and insights APIs. MikMak’s conversational insights enable the pairing of visual analytics with narrative intelligence, automatically generating summaries and recommendations.

MikMak

Facebook Marketplace improves tools for buyers and sellers to interact. Facebook Marketplace is testing a feature to help buyers ask the right questions. When starting a chat with a seller, shoppers will see a “Suggested questions to ask” button. Meta AI will use the details from the listing and conversation to suggest questions to ask the seller. Shoppers can react and comment directly on listings, helping others learn about item quality and discover unique finds.

Alibaba.com unveils agentic AI mode. Alibaba.com has launched AI mode, integrating agent-based capabilities directly into the user journey. According to Alibaba.com, AI mode will interpret natural language queries, analyze technical specifications, and automatically compare suppliers across pricing, logistics, certifications, and production capabilities, quickly delivering tailored recommendations. By connecting with existing Alibaba.com services such as secure payment and post-sales support, AI mode aims to enable a fully automated buying experience.

GoDaddy brings agentic AI to small businesses with launch of Airo. GoDaddy has launched Airo, a beta agentic AI website for small businesses to turn simple conversations into completed tasks. Airo can propose an idea, register a domain, build a website, generate a logo or template, and produce a hosted app. Six agents are available at launch: Airo, Airo App Builder, Compliance, Domain Search and Registration, Website Builder, and Logo.

Liquid announces multi-year partnership with Shopify. Liquid, a builder of multimodal foundation models for real-time applications, has partnered with Shopify to license Liquid Foundation Models for search. As part of the agreement, Shopify and Liquid have co-developed a generative recommender system. They are evaluating multimodal models for additional products and use cases, including customer profiles, agents, and product classification. The agreement follows Shopify’s participation in Liquid’s $250 million Series A round in December 2024.

Liquid

Ant International’s Antom launches AI-powered app for SMB operations. Antom, a provider of merchant payment services under Ant International, has announced EPOS360, an app that brings point-of-sale systems, payments, banking, lending, and support together for small and medium‑sized businesses. According to Antom, the app enables merchants to set up online stores and partner with e-wallets and other digital channels. Merchants can also manage daily operations, inventory, and seasonal promotions, and obtain financing support from Ant’s Anext Bank, regulated by the Monetary Authority of Singapore.

PayPal relaunches in the U.K. with debit and credit cards plus rewards. PayPal is relaunching its digital wallet across the U.K. as a unified payment experience for customers to shop online and in-store. PayPal customers across the U.K. can now access the new PayPal+ loyalty program, with PayPal debit and credit cards also available. Consumers can sign up to PayPal+ for free in the PayPal app and earn points on both online and in-store purchases.

Znode partners with Unbound Commerce for mobile B2B ecommerce. Znode, a B2B ecommerce platform, has announced a partnership with Unbound Commerce, a provider of app solutions. The partnership enables Znode customers to extend wholesale ecommerce experiences into native iOS and Android apps. Unbound Commerce specializes in building mobile applications for manufacturers and distributors.

Marketing platform Profound launches Shopping Analysis to track AI engines. Profound, a platform that helps businesses control how they appear in generative AI responses, has launched Shopping Analysis. The new tool enables retailers to track which products appear in AI shopping conversations, monitor their visibility rates and positioning against competitors, and understand the specific attributes answer engines assign to their products. Shopping Analysis captures actual product images, their placement within conversations, and comprehensive response details. It also enables teams to evaluate merchant and channel performance.

Profound

3 Years In, GenAI Upends Ecommerce

In just three years, generative AI has changed how ecommerce businesses attract shoppers and close sales.

GenAI began for many users with ChatGPT, then a novel chatbot. But now the technology creates images, writes copy, produces videos, and even codes websites. The result is both easier-than-ever creativity and heightened competition.

When it debuted ChatGPT on November 30, 2022, OpenAI marked a turning point in productivity. Within months, millions of users were generating blog posts, ad scripts, and product descriptions.

The tools that followed promised to make creative work accessible to anyone. We now know this is only partly true.

ChatGPT launched three years ago.

Composition

First, consider writing. ChatGPT, Claude, Gemini, Grok, and dozens of other AI tools can draft newsletters, create ads, or write search-engine-optimized copy.

In a recent ecommerce project, I directed AI to generate product copy from this manufacturer’s description:

At less than 5″ wide, the incredibly slim and easy-to-use K-Mini® single-serve coffee maker makes anywhere perfect for great coffee.

Before composing, the AI tool searched the web and considered SEO keywords. After a couple of research steps, it produced several versions, including this one:

The Keurig K-Mini Single-Serve K-Cup Pod coffee maker is so compact that it could fit in your sock drawer.

It was designed for those who live life on the edge of counter space. You know: it’s Monday morning, and your kitchen counter is as cluttered as a teenager’s bedroom floor. Too crowded for a conventional coffee machine.

At less than 5″ wide, this little marvel is here to rescue your mornings with a splash of style and a dash of caffeine.

AI produced descriptions for this coffee maker and then generated various background images from a single photo.

Whether or not the AI version is better or even just good enough is subjective. What makes it incredible is the speed. The site above aims to generate thousands of product descriptions in hours and then test each one to target shoppers.

Beyond product descriptions, marketers now employ large language models for research, outlines, and drafts of various sorts. AI has become indispensable for most writing projects.

Advertising

The design and images for ads are just as easy. Midjourney, Adobe Firefly, and Stable Diffusion can produce quality pictures and illustrations in minutes — for marketing emails, printed postcards, and more.

For digital advertising, Meta’s new Generative Ads Recommendation Model creates ad variations and tests them against pixel conversions. Other services, such as the start-up AdPrompt, similarly generate ads tailored to audiences.

There is more. Last week, Webflow, a website builder, announced App Gen, its AI-powered vibe-coding tool. This AI can access a site’s content management system and interact with its components, such as navigation.

Webflow’s integration is impressive, as are similar tools such as Shopify’s Magic and Sidekick.

Marketers at ecommerce SMBs can seemingly do more than ever without developers.

New Competition

Yet for ecommerce marketers, AI democratization cuts both ways.

While unlocking efficiency, genAI makes it harder to differentiate, get noticed, and keep up.

The value of a word or image is rapidly decreasing. Content is a mass-produced commodity.

The output itself even risks devolving into bland sameness. When every business can produce nearly unlimited copy, images, and ads, creative volume ceases to be an advantage. Distribution and platform control matter more.

Search engine results are increasingly generative summaries, which reduce organic clicks. Zero-click answers keep shoppers on the search platform rather than sending them to external sites. And AI-driven search ads enable automated bidding and creative optimization, which raises costs.

Finally, agentic commerce is the zero-click equivalent for transactions. AI assistants and chatbots can now purchase directly, removing the store’s website from the customer journey. The very technology that empowers productivity also consolidates discovery and conversion inside third-party ecosystems.

This is the new competition. It requires new skills.

New Skills

One of generative AI’s promises is a half-truth. These tools were supposed to make creative work accessible to anyone.

But it doesn’t.

Producing content, ads, and experiences requires a different kind of expertise involving prompt engineering, agent building, and AI-human collaboration.

It is simply wrong to assume all marketers can magically produce winning campaigns, great landing pages, or even effective content.

Next Up

Every wave of ecommerce automation and improvement, from hosted storefronts to marketing automation, has launched new service providers. The same pattern will likely hold in the AI era and solve the paradox described here.

Expect a new generation of tools to help SMBs and enterprise brands alike reach customers directly.

Generative AI has changed ecommerce marketing forever, but the opportunity remains. Success will come to businesses that use these systems strategically and find new ways to compete, create, and connect.

New Ecommerce Tools: November 12, 2025

This week’s installment of new products and services for ecommerce merchants includes updates on agentic commerce, multichannel management, buy-now pay-later, cryptocurrencies, product feed management, and predictive marketing.

Got an ecommerce product release? Email updates@practicalecommerce.com.

New Tools for Merchants

Attain expands OutcomeHQ with predictive AI for marketing results. Attain, a provider of live permissioned purchase data for marketing, has debuted OutcomeAI Summaries, a capability within OutcomeHQ, Attain’s data platform, that instantly transforms live purchase data into strategic insights. According to Attain, OutcomeAI enables marketers to anticipate what’s working and what’s coming next across the media lifecycle. OutcomeAI Summaries surface campaign and brand insights while campaigns are live, providing recommendations that complement existing tools and accelerate decision-making, according to Attain.

Attain

PayPal launches buy-now pay-later in Canada. PayPal has launched Pay in 4, an interest-free, no-fee, BNPL service for Canadians to split eligible purchases of $30 to $1,500 into four equal, interest-free payments over six weeks. Payment options include debit, credit, or bank account. Consumers can pay early using the PayPal app or online. According to PayPal, there are no late fees, sign-up fees, or hidden costs. PayPal’s Purchase Protection covers eligible Pay in 4 transactions.

Block enables Bitcoin payments for Square sellers. Block, the payments infrastructure firm led by Twitter co-founder Jack Dorsey, has enabled Bitcoin payments globally for merchants using the Square point-of-sale platform. The integration allows merchants to accept Bitcoin at checkout with instant settlement via Bitcoin’s Lightning Network, with no fees until 2027. Sellers can automatically convert a portion of their daily card sales into Bitcoin as well.

Cashflows partners with Boodil on card payments for U.K. Shopify merchants. Cashflows, a payments platform, has partnered with Boodil, a U.K.-based ecommerce payments technology provider, to enhance the payment experience for Shopify merchants across the U.K. The partnership combines Cashflows’ acquiring and gateway technology with Boodil’s payment infrastructure, providing Shopify merchants with a payment suite that offers card payments and digital wallets. Merchants complete their onboarding via Cashflows and can activate card payments via the Boodil application.

Boodil

Amazon Bazaar app expands Haul to 14 new destinations. Amazon has announced a standalone shopping app called Bazaar, part of its global Haul low-cost shopping experience. Amazon Bazaar is initially available in 14 locations: Hong Kong, Philippines, Taiwan, Kuwait, Qatar, Bahrain, Oman, Peru, Ecuador, Argentina, Costa Rica, Dominican Republic, Jamaica, and Nigeria. Bazaar supports local currency options and multiple languages, including English, Spanish, French, Portuguese, German, and Traditional Chinese. Customers can use their existing Amazon credentials or create new accounts.

Inriver expands product content distribution with Shopify and Affiliated Distributors. Inriver, a product information management platform, has announced partnerships with Shopify and Affiliated Distributors. Inriver says its Shopify adapter pushes enriched product details directly into a Shopify store through secure APIs. Inriver’s partnership with Affiliated Distributors combines the latter’s eContent Service with Inriver’s PIM, enabling suppliers to syndicate product data and digital assets to a network of more than 230 independent distributors. Through the Affiliated Distributors’ channel in Inriver, vendors can share accurate content faster.

Firmly launches Buy Now platform for agentic commerce. Firmly, a transaction layer powering shoppable content, has launched its Buy Now platform to standardize fragmented commerce protocols and make products shoppable anywhere. Firmly’s centralized Model Context Protocol server provides access to structured product, pricing, availability, and fulfillment data in an AI-readable format. Features include consolidated protocol management, a cryptographic audit trail, and an agent reputation manager.

Multichannel operations app Ordoro integrates with Miva ecommerce platform. Ordoro, a provider of multichannel ecommerce operations software, has announced direct integration with Miva, an ecommerce platform. This API-driven integration gives Miva sellers access to Ordoro’s post-checkout tools, including bulk shipping, automated inventory syncing, dropshipping management, and order routing, all from a centralized dashboard. Merchants can keep stock levels synced in real time across multiple sales channels and warehouses, and automatically route orders and handle complex product catalogs.

Ordoro

Commerce launches Feedonomics apps for Shopify merchants. Commerce, the parent company of  Feedonomics and BigCommerce, has launched new capabilities in the Shopify App Store: Feedonomics for Advertising and Feedonomics for Listings & Orders. These apps empower merchants to improve product discoverability, increase advertising performance, and drive additional revenue, according to Commerce.

Shopline and Lexore partner on AI-powered customer intelligence for merchants. Shopline, a global commerce software provider, has partnered with Lexore Spark, an AI-powered commerce platform to help direct-to-consumer brands with product development and marketing. By integrating Lexore Spark into Shopline, merchants can test concepts with real customers, gather instant feedback, and launch what’s proven to sell. This integration provides Shopline merchants with real-time, in-depth insights at scale, enabling them to curate more personalized shopping experiences.

ECI Software Solutions launches built-in ecommerce AI agent. ECI Software Solutions, a provider of AI-powered business management software and services, has launched its ecommerce AI agent, a built-in tool within the company’s EvolutionX B2B ecommerce platform. ECI’s AI agent (i) provides real-time access to sales, orders, and customer behavior and (ii) automatically enriches product listings with additional details and relevant keywords to improve organic search rankings, visibility, and conversions. Intelligent pattern recognition evaluates orders, detects anomalies, and flags suspicious activity, per ECI.

Constructor, a search platform, releases AI Product Insights Agent. Constructor, a search and product discovery platform for enterprise ecommerce companies, has released its AI Product Insights Agent, a virtual expert on retail product detail pages. According to Constructor, the agent combines generative AI with rich ecommerce data, including on shopper behavior, product specs, and real-time session context. Shoppers can ask questions about the products they’re viewing, choose from frequently asked prompts, and get context-aware answers.

Constructor