Reformulated antibodies could be injected for easier treatment

Antibody treatments for cancer and other diseases are typically delivered intravenously, requiring patients to go to a hospital and potentially spend hours receiving infusions. Now Professor Patrick Doyle and his colleagues have taken a major step toward reformulating antibodies so that they can be injected with a standard syringe, making treatment easier and more accessible. 

The obstacle to injecting these drugs is that they are formulated at low concentrations, so very large volumes are needed per dose. Decreasing the volume to the capacity of a standard syringe would mean increasing the concentration so much that the solution would be too thick to be injected.

In 2023, Doyle’s lab developed a way to generated highly concentrated antibody formulations by encapsulating them into hydrogel particles. However, that requires centrifugation, a step that would be difficult to scale up for manufacturing.

In their new study, the researchers took a different approach that instead uses a microfluidic setup. Droplets containing antibodies dissolved in a watery prepolymer solution are suspended in an organic solvent and can then be dehydrated, leaving behind highly concentrated solid antibodies within a hydrogel matrix. Finally, the solvent is removed and replaced with an aqueous solution.

Using semi-solid particles 100 microns in diameter, the team showed that the force needed to push the plunger of a syringe containing the solution was less than 20 newtons. “That is less than half of the maximum acceptable force that people usually try to aim for,” says Talia Zheng, an MIT graduate student who is the lead author of the new study.

More than 700 milligrams of the antibody—enough for most therapeutic applications—could be administered at once with a two-milliliter syringe. The formulations remained stable under refrigeration for at least four months. The researchers now plan to test the particles in animals and work on scaling up the manufacturing process. 

Vine-inspired robot fingers can reach out and grab someone

In the horticultural world, some vines are especially grabby. As they grow, the woody tendrils can wrap around obstacles with enough force to pull down fences and trees.

Inspired by vines’ twisty tenacity, engineers at MIT and Stanford University have developed a robotic gripper that can snake around and lift a variety of objects and even people, offering a gentler approach than conventional gripper designs. 

The new bot consists of a pressurized box from which long, vine-like tubes inflate and grow. As they extend, the vines twist and coil around the object before continuing back toward the box, where their tips are automatically clamped in place and they are mechanically wound back up to gently lift the object in a sling-like grasp.

The researchers envision applications from agricultural harvesting to loading and unloading heavy cargo. In the near term, they are exploring uses in eldercare, such as helping to safely lift a person out of bed. Often in nursing and rehabilitation settings, this transfer process is done with a patient lift, which requires a caretaker to maneuver the person onto a hammock-like sheet that can be hooked to the device and hoisted up. This manual step is unnecessary with the robotic system. 

“Transferring a person out of bed is one of the most physically strenuous tasks that a caregiver carries out,” says Kentaro Barhydt, a PhD candidate in MIT’s Department of Mechanical Engineering and one of the lead authors of a paper on the work. “This kind of robot can help relieve the caretaker, and can be gentler and more comfortable for the patient.”

The key to the system, whose design was developed by Professor Harry Asada’s lab at MIT and Professor Allison Okamura’s lab at Stanford, is that it combines “open loop” and “closed loop” actions. In an open-loop configuration, a robotic vine can grow and twist around an object, even burrowing under someone lying on a bed. Then it can continue to grow back toward its base and attach to a winch, creating a closed loop that can be retracted to lift the object. 

“People might assume that in order to grab something, you just reach out and grab it,” Barhydt says. “But there are different stages, such as positioning and holding. By transforming between open and closed loops, we can achieve new levels of performance by leveraging the advantages of both forms for their respective stages.”

While the team’s design was initially motivated by challenges in eldercare, it can also be adapted to other grasping tasks. A smaller version has been attached to a commercial robotic arm to lift a variety of heavy and fragile objects, including a watermelon, a glass vase, and a kettlebell. The vines can also snake through a cluttered bin to pull out a desired object.

“We think this kind of robot design can be adapted to many applications,” Barhydt says. “We are also thinking about applying this to heavy industry, and things like automating the operation of cranes at ports and ­warehouses.”

Using big data for good

A photogenic green-eyed Russian Blue named Petra might just be the world’s most sequenced cat. Petra was rescued from an animal shelter in Reno, Nevada, by Charlie Lieu, MBA ’05, SM ’05, a data whiz, serial entrepreneur, investor, and cofounder of Darwin’s Ark, a community science nonprofit focused on pet genetics. Since becoming Lieu’s furry friend, Petra has had her DNA fully sequenced six times and extracted nearly 60 times, all in the name of science. 

Petra is just one of more than 67,000 cats and dogs whose information has been entered by their human caretakers into the Darwin’s Ark databases, which the organization’s researchers and collaborators are using to try to better understand pet health and behavior. Since its founding in 2018, Darwin’s Ark has helped researchers probe everything from cancer to sociability to whether or not trainability is inherited, allowing them to debunk stereotypes about dog breeds and investigate similarities between complex diseases in humans and animals. 

Petra under the covers of a bed
Petra is always ready for a close-up.
COURTESY OF CHARLIE LIEU

DNA testing for dogs  is common at this point, with multiple for-profit companies offering to break down your pet’s breed background for a fee. But Lieu and her Darwin’s Ark cofounder, Elinor K. Karlsson, wanted to go beyond offering individualized DNA reports and invite humans to participate in surveys about how their pets play and socialize, and even whether or not they get the zoomies right after using the litter box. This approach pairs DNA with vast amounts of behavioral data collected by the people who know these animals best, thus harnessing the power of humans’ love for their pets to advance cutting-­edge science. 

In the process, Darwin’s Ark has solved a problem that is often an obstacle in human medicine: how to get the enormous quantity of data needed to actually understand, and eventually solve, medical problems. 

It was this problem that initially interested Lieu, who is chief of research operations for Darwin’s Ark, in pet genetics. Lieu spent some of the early, formative years of her career working on the Human Genome Project at the Broad Institute, where she first collaborated with Karlsson—and remembers sleeping under her desk in the late ’90s while “babysitting” servers in case they needed to be rebooted in the middle of the night. For many years, her North Star was cancer research: Her mom had died of cancer, “nearly everyone” on her mom’s side of the family got cancer at some point, and Lieu herself had her first of multiple tumors removed at age 17. 

Researchers used data collected by Darwin’s Ark to show that just 9% of variations in dog behavior can be predicted by breed.

Throughout her nearly 30 years working with the Broad and other initiatives related to such research, Lieu has often felt struck by how difficult it is to study complex diseases like cancer. Gathering extensive data about people while maintaining their legally mandated privacy can be tricky, as is getting them to participate in strict protocols over the course of many years (an issue she has also experienced from the other side, since she is enrolled in multiple longitudinal studies).

About a decade ago, Lieu reconnected with Karlsson, who had moved on from the Human Genome Project to work on animal genetics and was engaging with pet owners in her research. Karlsson bemoaned how hard it was to get the large-scale genomic data needed to advance scientific understanding, and something clicked. What if they could tap into Lieu’s expertise with big data platforms and her experience starting nonprofits to collect genomic data from pets as a proxy for understanding complex diseases and behavior? “We talked a lot about how we [might] enable a platform that could help us collect the right kinds of data at the level that’s necessary in order to do the kinds of science that the world needs,” Lieu says. That might be hard with humans, but “everybody wants to talk about their dogs and cats, right?”

Thus Darwin’s Ark was born. Initially it focused on dogs, and using its data, Karlsson and a team from the Broad and elsewhere were able to demonstrate that just 9% of variations in behavior can be predicted by breed—much less than people might think. Lieu hopes the finding will help certain much-­maligned breeds such as pit bulls, which tend to be adopted at lower rates and sometimes are even put down on the basis of faulty assumptions about their behavior. 

But the work Darwin’s Ark is doing isn’t just helping pets—it could benefit humans, too, as researchers increasingly probe the links between human and animal cancers. 

Black labrador puppy and a Boston terrier
Darwin’s Ark initially focused on collecting DNA data from dogs; the nonprofit also invites humans to take part in surveys on such things as how their pets play and socialize.
GETTY IMAGES

“We were involved in some early dog work in cancer, where we collaborated with another group to understand whether or not you could take a blood draw and figure out whether or not the animal has cancer,” says Lieu. “Turns out you could. And in the last couple of years, an FDA-approved test has been available for humans to figure out whether or not you have lung cancer. All that work started in dogs, so you could start to see the power of doing something in animals that then impacts human health.”

Darwin’s Ark broadened its focus to cats in 2024, and while it’s too soon for any results, even the research methods are proving interesting. The usual way to extract DNA from a living animal is by swabbing the inside of a cheek. Dogs don’t mind the process, but cats are not as amenable to having things stuck in their mouths. Nor do cats appreciate having hairs plucked out with their follicles, another potential source of DNA for sequencing. So Chad Nusbaum, PhD ’91, another Human Genome Project colleague that Lieu recruited, helped the Darwin’s Ark team figure out how to effectively extract DNA from fur or hair that has been shed—a big breakthrough for the field. (This means, in practice, that cats’ DNA is collected by brushing their fur. Now the cats “not only don’t mind sample collection—some of them really enjoy it,” Nusbaum says with a laugh.) 

That’s good for cats, but it could also have far-reaching implications in the world of conservation, where obtaining DNA from endangered or sensitive animals via blood or skin samples can be prohibitively difficult or distressing to the animals. Being able to rely instead on a few strands of naturally shed hair could unlock new frontiers for conservationists working with sensitive species.

The knowledge that progress on such crucial issues could come from inside or outside the organization was what led Lieu and Karlsson to structure Darwin’s Ark as a nonprofit and make its data available for free to researchers outside commercial settings. While it already periodically shares its sequence data in various public repositories, those repositories are managed by different entities, making it more difficult for scientists to use the information. So researchers must often write in, explain what they’re trying to do, and put in a custom request.Darwin’s Ark just got a grant that will allow it to begin building a public portal for the data, making it far easier for researchers to access, match, and use.

“Our hope is that we would be able to create a data set that scientists around the world would be able to leverage to elucidate whatever it is that they’re doing,” Lieu says. “Whether you’re a cancer scientist or a neurological scientist or an immunology-focused scientist, any number of complex disease areas could be helped by having very massive data sets.”


For Lieu, Darwin’s Ark is but the latest line in a long and wide-ranging résumé that includes stints at Amazon and NASA. “The thread that ties it all together is big data,” she says.

After living and breathing data in her work on the Human Genome Project, Lieu tackled a very different big data challenge at Amazon on a team that collected data on warehouse fulfillment. Drawing on her biological sciences background, she developed an evolutionary algorithm for outbound logistics that made it possible—without constantly analyzing the data—to dynamically optimize storage and dramatically lower fulfillment costs.  The founder or cofounder of at least a dozen ventures to date, she built on her experience at Amazon with her most recent startup, a logistics company called AirTerra that helps e-commerce retailers streamline delivery by bringing together highly fragmented last-mile shipping providers under one umbrella. Officially founded in 2020, it quickly achieved unicorn status and was acquired by the fashion company American Eagle Outfitters in 2021. While Lieu chalks some of that success up to luck (“You start a shipping and logistics organization in the pandemic—of course you’re going to get acquired”), her cofounder Brent Beabout, MBA ’02, is quick to point to the skill and work ethic that made her “luck” possible. 

Besides being “highly collaborative” and “super knowledgeable,” Lieu gave her all in a way that set her apart, according to Beabout. “She is a passionate person,” he says. “I’ve never seen a person that worked as many hours as Charlie did … I don’t think she ever slept.”

Lieu jokes that she’s in a “midlife crisis” as she sorts out what to do next, because there’s so much she could do. So she’s looking for the “biggest thing” she can do for the world.

Though Lieu has made out well as an entrepreneur, she grew up “well below the poverty line.” Both those experiences shaped the kind of investor she’s become: one who is distinctly interested in helping other entrepreneurs confront barriers. “I wanted to look back on all the obstacles that I had faced coming up,” she says. “Not just as a woman, not just as a person of color, but [also] the economic barriers of not having the network, not being able to access other people who have been successful, not even understanding the basics of financial markets.” To that end, she’s spent much of her career trying to give back through mentorship and direct investment in ventures started by founders from underrepresented backgrounds.

Her passion for social causes doesn’t end there. Lieu has also volunteered with her local trails association and served on a wide range of boards near her home in the Seattle area. In the mid 2010s, an outdoors-focused organization where she was on the board came under fire for having given a platform to a rock climber who had been credibly accused of sexual assault. As a climber herself, Lieu had assumed that sexual assault wasn’t a major problem in those circles—but, being data-minded as always, she came up with a plan to conduct a survey about the issue while protecting respondents’ anonymity.

Lieu on a hike with her goddaughter, Mary Ann Seek (center), and Darwin’s Ark cofounder Elinor Karlsson.
COURTESY OF CHARLIE LIEU

That survey grew into SafeOutside, a grassroots movement focusing on combating sexual assault in the outdoors community. After parsing the data—and realizing just how widespread the problem was—Lieu spent years interviewing individual survivors about their experiences and eventually partnered with Alpinist magazine to publicize and share the results of the survey. Beyond sparking much-needed conversation, the initiative turned out to be instrumental in getting Charlie Barrett, a once-celebrated professional climber, put behind bars. He is now serving a life sentence after his conviction for repeatedly sexually assaulting a female climber at Yosemite National Park. Three additional women testified at his trial that they had also been sexually assaulted by Barrett.

Katie Ives, the editor Lieu worked with on the project at Alpinist, remembers being impressed by Lieu’s “sense of caring and compassion and her determination to amplify the voices of people who have been marginalized by history or by the climbing community.” She describes Lieu as a person “whose life is very much driven by a sense of ethical purpose.”

At first Lieu worked on SafeOutside quietly; fearing professional repercussions, she asked that her name be omitted or mentioned only in passing in reporting on the project. She reasoned that the subject made people uncomfortable. But in early 2025, she began to discuss it more openly. “That’s actually part of the problem, right? People who have status refusing to talk about an issue that’s so prevalent,” she says. Today, she’s more outspoken than ever and wants to encourage others with any kind of social clout to speak up as well.

In some ways, this reevaluation of her approach reflects the crossroads at which Lieu now finds herself. After years of starting new ventures, serving on seemingly endless boards, and typically getting by on three to five hours of sleep a night, she’s finally taking a step back: saying no to board positions, pressing pause on new venture ideas, and even hiring a team that allows her to pass off more of her Darwin’s Ark work to other people. Lieu has always liked—and is especially good at—shepherding new companies through the startup and early growth stages. So she’s been recruiting a new leadership team to take over the reins as Darwin’s Ark prepares for its next phase of growth. She’s aiming to step away from day-to-day operations this spring and will remain a board member and active advisor—and jokes that she’s in a sort of “midlife crisis” at age 50 as she tries to sort out what to do next, because there’s so much she could do.

In this new chapter, Lieu says, she’s trying to identify the “biggest thing” she can be doing for the world in this moment. For now, she’s leaning toward working on economic inequality and reproductive health access, which she says are inextricably tied not only to each other but also to ecology and sustainability.

If her past endeavors—from promoting the well-being of cats to pursuing cures for cancer—are any indication, any cause she devotes herself to will be lucky to have her. “She’s just somebody who gets things done,” says Ives.  

And all the data on Lieu says that’s not going to change.

A boost for manufacturing

Several years ago, Suzanne Berger was visiting a manufacturing facility in Ohio, talking to workers on the shop floor, when a machinist offered a thought that could serve as her current credo. 

“Technology takes a step forward—workers take a step forward too,” the employee said. 

Berger, to explain, is an MIT political scientist who for decades has advocated for the revitalization of US manufacturing. She has written books and coauthored reports about the subject, visited scores of factories, helped the issue regain traction in America, and in the process earned the title of Institute Professor, MIT’s highest faculty honor. 

Over time, Berger has developed a distinctive viewpoint about manufacturing, seeing it as an arena where technological advances can drive economic growth and nimble firms can thrive. 

This stands in contrast to the view that manufacturing is a sunsetting part of the US economy, lagging behind knowledge work and service industries and no longer a prime source of jobs. To Berger, the sector might have suffered losses, but we should think about it differently now: Rather than being threatened by change, it can thrive on innovation.

She is keenly interested in medium-size and small manufacturers, not just huge factories, given that 98% of US manufacturers have 500 or fewer employees. And she is interested, especially, in how technology can help them. Roughly one-tenth of US manufacturers use robots, for instance, a number that clearly disappoints her. 

Her focus on these smaller manufacturers is pragmatic. The US is not going to bring back textile manufacturing or steelmaking jobs anytime soon. And although the tech giants have made some concessions to domestic manufacturing, all major product lines from all tech companies are made largely overseas. Small and midsize firms may also have more opportunities to be flexible and innovative.

And in the middle of Ohio, there it was, in a simple sentence: Technology takes a step forward—workers take a step forward too. 

“I think workers do recognize that,” Berger says, sitting in her MIT office, with a view of East Cambridge out the window. “People don’t want to work on technologies of the 1940s. People do want to feel they’re moving to the future, and that’s what young workers also want. They want decent pay. They want to feel they’re advancing, the company is advancing, and they are somehow part of the future. That’s what we all want in jobs.”

Now Berger is part of a new campus-­wide effort to do something tangible about these issues. She is a co-director of MIT’s Initiative for New Manufacturing (INM), launched in May 2025, which aims to reinvigorate the business of making things in the US. The idea is to enhance innovation and encourage companies to tightly link their innovation and production processes. This lets them rapidly fine-tune new products and new production technologies—and create good jobs along the way.

“We want to work with firms big and small, in cities, small towns, and everywhere in between, to help them adopt new approaches for increased productivity,” MIT President Sally A. Kornbluth explained at the launch of INM. “We want to deliberately design high-quality, human-centered manufacturing jobs that bring new life to communities across the country.” 

An unexpected product

Whether she is examining data, talking to visitors about manufacturing, or venturing into yet another plant to look around and ask questions, Berger’s involvement with the Initiative for New Manufacturing is just the latest chapter in a fascinating, unpredictable career. 

Once upon a time—her first two decades in academia—Berger was a political scientist who didn’t study either the US or manufacturing. She was a highly regarded scholar of French and European politics, whose research focused on rural workers, other laborers, and the persistence of political polarization. After growing up in New Jersey, she attended the University of Chicago and got her PhD from Harvard, where she studied with the famed political scientist Stanley Hoffmann. 

Berger joined the MIT faculty in 1968 and soon began publishing extensively. Her 1972 book, Peasants Against Politics, argued that geographical political divisions in contemporary France largely replicated those seen at the time of the French Revolution. Her other books include The French Political System (1974) and Dualism and Discontinuity in Industrial Societies (1980), the latter written with the MIT economist Michael Piore. 

By the mid-1980s, Berger was a well-established, tenured professor who had never set foot in a factory. In 1986, however, she was named to MIT’s newly formed Commission on Industrial Productivity on the strength of her studies about worker politics and economic change. The commission was a multiyear study group examining broad trends in US industry: By the 1980s, after decades of postwar dominance, US manufacturing had found itself challenged by other countries, most famously by Japan in areas like automaking and consumer electronics. 

chart showing US manufacturing downturn. Share of US manufacturing jobs in total nonfarm employment.  A callout shows 1950 to be at 32% and the downward trend continues to fall to 8% in 2024.

US BUREAU OF LABOR STATISTICS

Two unexpected things emerged from that group. One was a best-selling book. Made in America: Regaining the Productive Edge, coauthored by Michael Dertouzos, Richard Lester, and Robert Solow, rapidly sold 300,000 copies, a sign of how much industrial decline was weighing on Americans. Looking at eight industries, Made in America found, among other things, that US manufacturers overemphasized short-term thinking and were neglecting technology transfer—that is, they were missing chances to turn lab innovations into new products.

The other unexpected thing to materialize from the Commission on Industrial Productivity was the rest of Suzanne Berger’s career. Once she started studying manufacturing in close empirical fashion, she never really stopped. 

“MIT really changed me,” Berger told MIT News in 2019, referring to her move into the study of manufacturing. “I’ve learned a lot at MIT.”

At first she started examining some of the US’s important competitors, including Hong Kong and Taiwan. She and Richard Lester co-edited the books Made by Hong Kong (1997) and Global Taiwan (2005), scrutinizing those countries’ manufacturing practices.

Christopher Love
Christopher Love, a co-director of MIT’s Initiative for New Manufacturing
WEBB CHAPPELL

Over time, though, Berger has mostly turned her attention to US manufacturing. She was a core player in a five-year MIT examination of manufacturing that led her to write How We Compete (2006), a book about why and when multinational companies start outsourcing work to other firms and moving their operations overseas.

She followed that up by cochairing the MIT commission known as Production in the Innovation Economy (PIE), formed in 2010, which looked closely at US manufacturing, and coauthored the 2013 book Making in America, summarizing the ways manufacturing had started incorporating advanced technologies. Then she participated extensively in MIT’s Work of the Future study group, whose research concluded that while AI and other technologies are changing the workplace, they will not necessarily wipe out whole cohorts of employees.

“Suzanne is amazing,” says Christopher Love, the Raymond A. (1921) and Helen E. St. Laurent Professor of Chemical Engineering at MIT and another co-­director of the Initiative for New Manufacturing. “She’s been in this space and thinking about these questions for decades. Always asking, ‘What does it look like to be successful in manufacturing? What are the requirements around it?’ She’s obviously had a really large role to play here on the MIT campus in any number of important studies.” 

“If I have a great idea for a new drug or food product … if I have to ship it off somewhere to figure out if I can make it or not, I lose time, I lose momentum, I lose financing.”

Christopher Love

“She always asks challenging questions and really values the collaboration between engineering and social science and management,” says John Hart, head of the MIT Department of Mechanical Engineering, director of the Center for Advanced Production Technologies, and the third co-director, with Berger and Love, of the Initiative for New Manufacturing.

Moreover, Love adds, “the number of people she’s trained and mentored and brought along through the years reflects her commitment.” 

For instance, Berger was the PhD advisor of Richard Locke, currently dean of the MIT Sloan School of Management. Separately, she spent nearly two decades as director of MISTI, the MIT program that sends students abroad for internships and study. Basically, Berger’s footprints are all around MIT.

And now, in her 80s, she is helping to lead the Initiative for New Manufacturing. Indeed, she came up with its name herself. The initiative raises a couple of questions. What is new in the world of US manufacturing? And what can MIT do to help it?

Home alone

To start with, the Initiative for New Manufacturing is an ongoing project designed to enhance many aspects of US manufacturing. Berger’s previous efforts ended in written summaries—which have helped shape public dialogue around manufacturing. But the new initiative was not designed with an endpoint in mind.

Since last spring, the Initiative for New Manufacturing has signed up industry partners—Amgen, Autodesk, Flex, GE Vernova, PTC, Sanofi, and Siemens—with which it may collaborate on manufacturing advances. It has also launched a 12-month certificate program, the Technologist Advanced Manufacturing Program (TechAMP), in partnership with six universities, community colleges, and technology centers. The courses, held at the partner institutions, give manufacturing employees and other students the chance to study basic manufacturing principles developed at MIT. 

“We hope that the program equips manufacturing technologists to be innovators and problem-solvers in their organizations, and to effectively deploy new technologies that can improve manufacturing productivity,” says Hart, an expert in, among other things, 3D printing, an area where firms can find new manufacturing applications.

But to really grasp what MIT can do today, we need to look at how manufacturing in the US has shrunk. 

The first few decades after World War II were a golden age of American manufacturing. The country led the world in making things, and the sector accounted for about a quarter of US GDP throughout the 1950s. In recent years, that figure has hovered around 10%. 

In 1959 there were 15 million manufacturing jobs in the US. By 1979, the rapidly growing country had around 20 million such jobs, even as the economy was diversifying. But the 1980s and the first decade of the 2000s saw big losses of manufacturing jobs, and there are about 12.8 million in the US today.

As even Berger will acknowledge, the situation is not going to turn around instantly. 

“Manufacturing at the moment is really still in decline,” she says. “The number of workers has gone down, and investment in manufacturing has actually gone down over the last year.” 

As she sees it, diminished manufacturing capacity is a problem for three big reasons: It hurts a country’s general innovation capacity, it makes it harder to respond to times of need (such as pandemics), and it’s bad for national security. 

“If you look at what the defense industrial base is in the United States, it is the same industrial base we’re talking about, with old technology,” she says. That is, defense technology comes from the same firms that haven’t updated their production methods lately. “Our national security is sitting on top of a worn-out industrial base,” Berger says, adding: “It’s a very stark picture.” 

However, the first point—that manufacturing more makes a country more innovative—is the most essential conclusion she has developed on this subject. Production and innovation go better together. The ability to make things stems from innovation, but our useful advances are not just abstract lab discoveries. They often get worked out while we produce stuff. 

“Innovation is closely connected to production, and if we outsource and offshore all our production, we’re also offshoring and outsourcing our innovation capabilities,” Berger says. “If we go back 40 years, the whole manufacturing landscape has changed in ways that are very detrimental to the US capabilities. The great American companies of 40 years ago were all vertically integrated and did everything from basic R&D through sales.” Think of General Electric, IBM, and DuPont. 

Berger continues: “There was a technological disruption in the late 1980s and early 1990s, when people discovered it was possible to separate design and production. In the past, if you were making wafers, the chip designer and the engineer who figured out how to make the chip had to be together in the same plant. Once you were able to send that all as a digital file over the internet, you could separate those things. That’s what made outsourcing and offshoring more feasible.”

Meanwhile, seeing the possibilities of offshoring, markets started punishing big firms that didn’t pare down to their “core competency.” Companies like AT&T and Xerox used to run famous research departments. That is no longer how such firms work. “DuPont closed the basic research labs that discovered nylon,” Berger notes. But back in the 1930s, DuPont was able to move that material from the lab to the market within five years, building a factory that quickly scaled up production of wildly popular nylon stockings. “The picture looked a little different,” she says. 

Indeed, she says, “we had a radical change in the structure of companies. With the collapse of the vertically integrated companies, huge holes opened up in the industrial ecosystem.” Major companies that did their own research, trained workers, and manufactured in the US had spillover effects, producing the advances and the skilled, talented workers who populated the whole manufacturing ecosystem. “Once the big firms were no longer doing those activities, other companies were left home alone,” Berger says, meaning they were unable to afford research activities or generate as many advances. “All of this explains the state we see in manufacturing today. The big question is, how do we rebuild this?”

“Innovation can come from anywhere”

Over a decade ago, Christopher Love received a US Department of Defense grant to develop a small, portable system for creating biologic drugs, which are made from living organisms or their products. The idea was to see if such a device could be taken out onto the battlefield. The research was promising enough for Love to cofound a startup, Sunflower Therapeutics, that focuses on small-scale protein production for biopharmaceutical manufacturing and other medical applications. One might characterize the original project as either a piece of military equipment or a medical advance. It’s also a case study in new manufacturing. 

John Hart
John Hart, a co-director of MIT’s Initiative for New Manufacturing
M SCOTT BRAUER

After all, Love and his colleagues created a new method for making batches of certain types of drugs. That’s manufacturing; it’s an innovation leading directly to production, and the small size of the operation means it won’t get shipped overseas. And, as Love enjoys pointing out, his team’s innovation is hardly the first case of using living cells to make a product for nearby consumption. Your local craft brewery is actually a modestly sized manufacturer that won’t be shipping its jobs overseas either. 

“The emerging generation of manufacturing has this new equilibrium between automation (machines, robots), human work, and software and data.”

John Hart

“Innovation can come from anywhere,” Love says. “What you really need is access to production. This is something Suzanne has been thinking about for a long time—that proximity. The same thing can happen in biomanufacturing. If I have a great idea for a new drug or food product or new material, if I have to ship it off somewhere to figure out if I can make it or not, I lose time, I lose momentum, I lose financing. I need that manufacturing to be super close.”

New manufacturing can come in multiple forms and, yes, can include robots and other forms of automation. The issue is complex. Robots do replace workers, in the aggregate. But if they increase productivity, firms that are early adopters of robots grow more than other firms and employ more people, as economic studies in France, Spain, and Canada have shown. The wager is that a sensible deployment of robots leads to more overall growth. Meanwhile, US firms added more than 34,000 robots in workplaces in 2024; China added nearly 300,000. Berger hopes US firms won’t be technology laggards, as that could lead to an even steeper decline in the manufacturing sector. Instead, she encourages manufacturers to use robots productively to stay ahead of the competition. 

“The emerging generation of manufacturing has this new equilibrium between automation (machines, robots), human work, and software and data,” Hart says. “A lot of the interesting opportunities in manufacturing, I think, come from the combination of those capabilities to improve productivity, improve quality, and make manufacturing more flexible.”

Another form of new manufacturing may happen at firms that, like the old heavyweight corporations, see value in keeping research and development in-house. At the Initiative for New Manufacturing launch event in May, one of the speakers was JB Straubel, founder of Redwood Materials, which recycles rechargeable batteries. The company has figured out how to extract materials like cobalt, nickel, and lithium, which otherwise are typically mined. To do so, the company has had to develop a variety of new industrial processes—again, one of the keys to reviving manufacturing here.

“Whether you’re building a new machine or trying a new process … acquiring a new technology is one of the most important ways a company can innovate,” Berger says. Although she acknowledges that “innovation is risky, and everything does not succeed,” she points out that “a single focus on optimization [in firms] has not served us well.”

Manufacturing success stories 

The future of US manufacturing, then, can take many forms. But Berger, when she visits factories, is consistently struck by the vintage machines often on display. She tells the story of a manufacturer she visited within the last couple of years that not only uses milling machines made during World War II but buys them up when other firms in the field discard them. 

“If you have all old equipment, your productivity is going to be low, your profits are going to be low, you’ll want low-skill workers, and you’re only going to be able to pay low wages,” she says. “And each one of those features reinforces the others. It’s like a dead-end trap.”

But things don’t need to be this way, Berger believes. And in some places, she visits firms that represent manufacturing success stories. 

“The idea that Americans don’t like manufacturing, that it’s dirty and difficult—I think this is totally [wrong],” she says. “Americans really do like making things with their hands, and Americans do think we ought to have manufacturing. Whenever I’ve been in a plant where it seems well run—and the owners, the managers, are proud of their workers and recognize their accomplishments, and people are respected—people seem pleased about having those jobs.”

Flash back to the exchange Berger had with that worker in Ohio, and the vision for the Initiative for New Manufacturing falls further into place: Technological change has a key role to play in creating that kind of work. Okay, US manufacturing may not be overhauled overnight. It will take an effort to change it, one midsize manufacturer after another. But getting that done seems vital for Americans in Ohio, in Massachusetts, and all over.  

“We really see a moral imperative,” Berger says, “which is to be able to reach out to the whole country to try to rebuild manufacturing.”

Innovation on the move

The Massachusetts Bay Trans­portation Authority moves hundreds of thousands of people across Greater Boston each day—thanks to a vast system of buses, trains, and ferries that depends on coordination among thousands of employees.

In this storied transit system, history runs deep: The Green Line still passes through the country’s oldest subway tunnels, built beneath the Boston Common at the end of the 19th century. Yet the MBTA is remarkably willing to explore new approaches, too. That’s thanks in large part to a trio of MIT alumni: Katie Choe ’98, SM ’00; Melissa Dullea ’00; and Karti Subramanian, MBA ’17. Together, they’ve been helping redefine what innovation looks like in one of the nation’s longest-running transit systems.

Choe in particular has been at the center of this push as the agency’s chief of staff since 2023, a position in which she took the lead in revamping organizational culture. She wrapped up her tenure at the T to become CEO of Virginia Railway Express (VRE) in January, but before leaving, she spoke to MIT Alumni News extensively about her role. Describing it as “owning everything and nothing at the same time,” Choe explained: “I’m here to make things happen. I find places where we have a sticky organizational knot that needs to be untied.”

Dullea, the MBTA’s senior director of service planning, is in charge of the team responsible for planning and scheduling every bus route in the system as well as the Red, Orange, Green, and Blue Lines. Her group also determines where buses operate and adapts both train and bus service patterns as the region changes.

Subramanian, the MBTA’s senior director of rider tools, leads a team that manages the agency’s digital ecosystem: the website, real-time signage, and the MBTA Go app, which offers riders live transit information—including arrival times, vehicle tracking, and closure updates—for buses, trains, and ferries.

Innovation, in Choe’s view, is a practical requirement in a system whose infrastructure dates back to the opening of the Tremont Street subway in 1897. There are old assets to maintain and modern expectations to meet, all with public resources that never stretch far enough. For years, she says, the instinct was to plan endlessly in hopes of pleasing everyone, only to end up pleasing no one because little actually moved forward. Resources were consumed by process rather than progress. 

The way out of that cycle was to rethink how projects are delivered, structure contracts differently, and streamline operations by relying more on in-house expertise. The result, she says, is an increasingly “can-do” culture that focuses less on drafting plans and more on producing results, a change she sees as essential to maintaining service reliability and supporting the region’s economic mobility. And while aging Red Line cars, which perform poorly in extreme cold, will continue to pose challenges until new cars replace them and planned service disruptions for needed repairs on all subway lines are ongoing, service is improving overall. Since spring 2024, the number of scheduled weekday trips on the Red, Orange, and Blue Lines has climbed steadily, thanks to extensive track repairs, new operating procedures, and the addition of more railcars. 

The new innovation mindset—including the emphasis on faster, more efficient project delivery and cross-department collaboration—is likely to shape the MBTA for years to come.

Innovation grounded in public service

Choe has spent her career in the public sector, a choice she attributes partly to a sense of responsibility cultivated at MIT. “The big differentiator at MIT is that when you graduate, you graduate with an expectation that you are going to change the world,” she says. 

After more than six years as chief engineer and director of construction management at Boston’s Department of Public Works, Choe joined the MBTA in early 2020. In 2023, she launched the Innovation Hub, an initiative that spotlights and promotes internal improvements, as part of the quest to deliver the best possible service to riders on the constrained budget of a public agency. “We need to constantly be thinking about how we can do that better,” she says. “How do we do it more efficiently? How do we actually keep our costs low, find new ways of doing things so that we can provide that service better for all of our riders?”

She adds, “When people come to me with an idea, I try really hard to support them with moving it forward. That’s the innovative culture that we’re trying to instill.”

The Innovation Hub gives employees a place to raise problems or suggest ideas and connects them with the partners and support needed to turn concepts into real projects. It also celebrates workforce creativity, hosting an annual Innovation Expo—a showcase similar to a poster session (“It’s essentially a science fair,” Choe says) that highlights projects from throughout the agency.

 “The energy that was in the room was just palpable,” she says of the first Innovation Expo, held in the summer of 2024. It showcased 34 completed projects, from maintenance upgrades and redesigned processes to data tools that streamlined field operations. The projects led to faster hiring, better safety practices, and more agile planning for disruptions—and many improved the employee experience as much as the rider experience. Choe sees the two as inseparable. “The better our employees can perform, the more we take care of them, the better the service to our riders is,” she says. 

“We should consider it normal and necessary for a transit agency to provide really accurate, really accessible, real-time information to its riders.”

Karti Subramanian, MBA ’17

She also helped oversee a welcome improvement to the systemwide discount program that low-income passengers can use for all forms of transit, from the commuter rail to The Ride, the door-to-door rideshare program for people with disabilities. The MBTA built an efficient system that verifies riders’ eligibility through existing public benefit programs, allowing approvals in about 30 seconds. Other agencies have since asked to learn how it works.

Meanwhile, Choe devoted considerable energy to mentoring. She helped lead programs to support women in the agency, met with new employee cohorts, and advised early-career staff on navigating large institutions. 

“I look for people who are willing to take risks and to put themselves out there,” she says. When she looks back at the things that have advanced her most in her own career, she adds, it’s “those moments that I’ve taken those risks.” For example, in 2022 she was asked to build and lead a team to transform the MBTA in response to findings from a Federal Transit Administration safety management inspection—and given 24 hours to decide whether she would. “It thrust me into the public spotlight with no room for failure,” she says. “The exposure to parts of the organization that I had had little interaction with and the forced fast learning curve set me up for the success of both the chief of staff role and my new position at VRE.”

Rethinking the bus network

Route planning and scheduling are at the heart of the rider experience. And in Dullea’s telling, this work is a complicated puzzle with many pieces.  

First, the planners decide where bus routes run, how frequently buses and trains arrive, and where bus stops are located. Then the schedulers turn those plans into reality, constructing work assignments that keep service as dependable as possible within the constraints of collective bargaining agreements, rest rules, and bus availability. “The service planners are the architects of the schedules,” she says. “The schedulers are the builders.”

Melissa Dullea sitting at a bus stop near a 104 bus to Malden
The MBTA’s senior director of service planning, Melissa Dullea ’00, leads the team responsible for planning and scheduling every bus and subway route in the system.
KEN RICHARDSON

Dullea’s path to transit began at MIT, where she was introduced to the MBTA’s planning work, including efforts to relocate the Orange Line in the 1980s and projects like the Urban Ring, an efficient rapid-bus system that was once proposed as a way of connecting the outer “spokes” of MBTA lines to reduce congestion downtown and link Greater Boston’s booming residential and commercial areas. This sparked a growing interest in the field and ultimately led her to write her undergraduate thesis on the MBTA assessment formula, which determines how much each community in the service district contributes annually to the system’s operating budget. “I was like, ‘Wow, you can have a career in transit. This is amazing,’” she says.

She joined the MBTA as a junior planner soon after graduating and now co-leads one of the agency’s largest planning efforts: the Bus Network Redesign (BNR), part of the broader Better Bus Project.

“We’re not in an industry where you can move fast and break things. We want to have a focus on improving the customer experience.”

Melissa Dullea ’00

The redesign began with a fundamental question: How can the bus network reflect where people need to go today? To find out, her team used anonymized cell-phone data to map the patterns of people’s travel by all modes—including public transit, driving, walking, and biking—and then weighted the data to prioritize communities that rely more on transit. They combined algorithmic modeling with human judgment, narrowing an estimated 14 million computer-generated corridors—potential pathways where demand suggested a bus route could run—into a workable network that would better meet observed travel demand.

“We wanted to make sure that the bus network would be relevant for how people travel now, and not just how we’ve always done things,” she says.

And their methodology allowed them to improve upon their previous practice of checking for discrimination at the end of planning. “We were able to lead with equity,” she says. 

The final plan nearly doubled the number of routes where buses run every 15 minutes or less and expanded coverage in Chelsea, Everett, Malden, and Revere. The Commonwealth recently recognized the project with an equity award.

When the pandemic led to a shortage of bus drivers, implementation paused. But Dullea’s team and others in the agency used the setback to rethink hiring, training, and job quality. 

“We’ve been working to build back,” Dullea says. The ability to hire committed drivers—and keep them on the job—depends on providing a good work environment. “We’ve been doing a lot of work on just making the experience of being an operator better,” she says.

For example, Dullea’s team helped redesign schedules that often saddled operators with long unpaid breaks in the middle of the day. By hiring part-timers who work a single peak period without a break, the T has reduced the average unpaid break time by half.

Dullea’s MIT training prepared her for the challenge, teaching her to analyze complicated systems and follow her intellectual curiosity. 

“When I was an undergrad, I just realized I loved cities,” she says. “And I was like, ‘How can I turn that love for the urban environment into a career and solve real-world problems that can help people?’”

Building a better digital front door

Subramanian founded a software company serving nonprofits before arriving at MIT for graduate school. His transition to government work—and eventually to the MBTA—was driven by a belief in public service and in government as a force for good. 

“I really wanted to serve the public sector in some way,” he says.

Subramanian resists calling his work “innovation.” He sees it instead as delivering the basic information riders should expect from a modern transit system. 

“We should consider it normal and necessary for a transit agency to provide really accurate, really accessible, real-time information to its riders,” he says. “Doing it might be new and different and require new ways of working.”

At a large agency, achieving that goal is far from simple. To start, Subramanian embedded team members in the operations groups managing more than 170 bus routes and the four subway lines with an eye to building better dispatching tools. This work also created data feeds that his team made publicly available—and used to create the MBTA Go app. But before building it, they asked what value it could add in a world where riders already use Google Maps and third-party apps like Transit. The answer was operational insight. 

“We know more about MBTA operations than Google Maps does,” he says. “So we can publish insight into what’s happening that a third party like the Transit app that’s designing for 200 cities at a time, or Google Maps that’s designing for 200,000 cities at a time, will never think to show.”

Karti Subramaian walking with his phone
As senior director of rider tools, Karti Subramanian, MBA ’17, leads the team that manages the agency’s digital ecosystem.
KEN RICHARDSON

A key area where that kind of information pays off is accessibility—a defining focus for Subramanian, whose son has cerebral palsy. He’s partnered with the MBTA’s System-Wide Accessibility Department to create the Accessible Technology Program, which brings riders with disabilities into the design process. 

His team conducts extensive user research, interviewing and riding alongside people who use mobility devices, depend on elevators, or have low vision, to understand the barriers they encounter on trains and buses and in stations. Through this hands-on approach, Subramanian’s team gains direct insight into the everyday obstacles riders face and how small design decisions can create or remove them.

“For me, this twin personal/professional journey has been probably the most wonderful part of this job,” he says. “An amazing amount of work and leadership has gone into making the MBTA one of the—if not the—most accessible transit systems in the US.”

The work is grounded in long institutional history. A landmark 2006 settlement under the Americans with Disabilities Act created a dedicated accessibility office within the MBTA, which continues to drive systemwide improvements.

Subramanian attributes his approach in part to lessons from MIT about the public origins of much modern technology. “So much of the kind of now very tech-forward innovation … came from early government R&D,” he says. 

To him, that lesson underscores the value of public service. “To do foundational things right in government actually is very high leverage,” he says, adding that it’s currently dramatically undervalued and underappreciated. 

Improving within constraints

Change at the MBTA unfolds within a highly regulated, risk-averse setting.

“Innovation takes some acceptance of failure, and that’s hard in a public environment,” Choe says. “We’re aspirational but not reckless.”

Most ideas under consideration, whether they’re crowding indicators on the Orange Line or wayfinding tools for riders with low vision, get tested in limited, clearly labeled trials.

Dullea echoes the careful balance required in planning. “We’re not in an industry where you can move fast and break things,” she says. “We’re trying not to break things. We want to have a focus on improving the customer experience.”

For Subramanian, the most significant challenges are often internal. His team works closely with operations groups, embedding technologists in bus garages and rail divisions to understand daily barriers. This partnership led to a mobile dispatching tool that replaced clipboards and a single-channel radio for managing nearly a thousand buses.

It has also helped his group become deeply integrated across the agency, forming an increasingly connected, data-driven operation. “We’re really proud of the extent to which we have built trust within the organization to bring this product way of thinking to a different set of problems,” he says. 

Advancing the economic engine of Greater Boston 

Choe sees the transit agency as a public service and a key support for opportunity across the region. 

“Many of our riders rely on the MBTA to get to their jobs, to get to their health-care appointments, to get to critical areas of their life,” she says. “If we cannot provide those services, then we’ve really shut them off from that economic mobility.”

That responsibility directed her leadership. “Every single person is impacted on a daily basis by the work that I do,” she said in October. “Every improvement that I make is making someone’s life better, and that knowledge sits very deeply in my heart.”

Despite the challenges, she remains optimistic about the MBTA’s future. 

“We have so much buy-in right now from the governor and the legislature,” she said. “It’s allowing us to do things in a little bit bolder manner than what we have done in the past. So I think our future is really bright.”

A culture of collaboration and aspiration

The MBTA also benefited from a partnership that spanned more than a decade with MIT’s Transit Lab, which supported the agency’s work with data analysis and service evaluation. Researchers at the Transit Lab helped the T interpret CharlieCard data to understand travel patterns and contributed the analytical framework for the agency’s Service Delivery Policy, which defines how the MBTA measures its own performance. 

Following the productive collaboration with the MIT Transit Lab, Choe sees potential to deepen the agency’s connection with the Institute if the MBTA joins the MIT Transit Research Consortium. Run by the Transit Lab and the MIT Mobility Initiative, the consortium includes both US and non-US transit agencies, and it offers members workshops as well as insights into MIT’s ongoing transit research. “There’s an opportunity there to figure out how to bridge the gap between amazing research work that’s happening and the on-the-ground applications of that research,” she says.

At the moment, Choe says, the MBTA is investing in electrification and digital infrastructure and exploring AI-assisted maintenance—and sustaining a culture of openness to change will be key. The Innovation Hub is dividing into two branches, one supporting employee-driven ideas and another exploring emerging technologies like AI and autonomous systems.

“People are already interested in this,” she says. “So why are we not harnessing that excitement?”

Her work aimed to continue building a collaborative, curious workplace where new ideas translate into improved service. As she put it, “I want to work in an environment and a culture that is collaborative and aspirational all the time.”

Her colleagues share that goal: to keep the MBTA evolving, grounded in public service, and positioned to deliver a modern system for Greater Boston. 

“It’s not just that we have a plan on the shelf that says this is what we want to do,” she says. “It is what are we doing right now to build toward this best-in-class, amazing, modernized, incredible system that serves the Commonwealth of Massachusetts.” 

New Book on the Purpose of Business

The newest offering from management guru Joseph Pine takes his acclaimed 1999 bestseller “The Experience Economy” a step further. That book foresaw the rise of consumer experiences as drivers of brand loyalty, more than material goods alone. Certainly such experiences have mushroomed over the last 25 years.

In “The Transformation Economy,” Pine now argues that experiences are not enough. Consumers want products and services that improve their lives and businesses. According to Pine’s “the progression of economic value,” agrarian manufacturing led to the industrial economy, which in turn led to services, and finally to experiences.

Cover of The Transformation Economy

The Transformation Economy

Pine contends that people buy from companies to reach a goal. Businesses that understand those goals (what buyers hope to improve) can offer greater value. And that value can establish the price, more than the cost of materials or services.

The first chapter defines transformation in the context of what businesses sell. “You are what you charge for,” Pine asserts.

The second introduces the idea of human flourishing — “the true purpose of business” — in four spheres: health and well-being, knowledge and wisdom, wealth and prosperity, and purpose and meaning. The book cites Equinox Fitness Clubs and Fender Musical Instruments as offering transformation beyond selling gym memberships and guitars. Other examples include Eataly (food products), Burning Man (outdoor festival), the U.S. Army, Princess Cruises, and more, with insights from business leaders.

Pine explains how companies shift from offering experiences to transformations and the types and levels of each, all illustrated with helpful diagrams.

The final two chapters include questions for readers to apply in their own business. The book also includes copious notes and a comprehensive index.

What Customers Want

Most of Pine’s ideas fit high-end service businesses such as health and wellness, travel, and finance. Getting to know each customer personally would be a tall order for a company selling groceries or household consumables.

However, Pine’s “jobs to be done” framework — what customers want to accomplish — is useful for any company. He states that “customers often don’t know what they want, and even when they do, they can’t always articulate it. You need to draw it out of them.”

Pine’s writing is conversational and clear. His “Mass Customization,” in 1992, was a best business book by both the Financial Times and Library Journal.

He co-authored “Infinite Possibility” in 2011, “Authenticity” in 2007, and “The Experience Economy” in 1999. The latter was an instant classic, still in Amazon’s top 10 for the product marketing category after 25 years and two updated editions.

AI-SEO Is A Change Management Problem via @sejournal, @Kevin_Indig

Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free!

AI-SEO transformation will fail at the alignment layer, not the tactics layer. 25 years of transformation research, spanning 10,800+ participants across industries, reveals that the gap between successful and failed initiatives isn’t technical skill. It’s organizational readiness.

What you’ll get:

  • Why AI SEO implementation challenges are people and process problems, not technical ones.
  • The specific alignment failures that kill AI-SEO initiatives before tactics ever get tested.
  • A sequenced approach that transforms you from channel executor to organizational translator.

The underlying infrastructure of AI SEO – retrieval-augmented generation, citation selection, answer synthesis – operates on different principles than the crawl-index-rank paradigm SEO teams previously mastered. And unlike past shifts, the old playbook doesn’t bend to fit the new reality.

AI SEO is different. It’s not just an algorithm update: This is a search product change and a user behavior movement.

Our classic instinct is to respond with tactics: prompt optimization, entity markup increase, LLM-specific structured data, citation acquisition strategies.

These aren’t wrong. But long-term, it’s likely AI SEO strategies will fail, and the reason isn’t tactical incompetence or lack of staying up-to-date and flexible. It’s internal organizational misalignment.

Organizations with structured change management are 8× more likely to meet transformation objectives. The same principle applies to AI-SEO. (Image Credit: Kevin Indig)

Your marketing team – and your executive team – is being asked to transform their understanding of SEO during a period of unprecedented change fatigue. Those who have survived two decades of algorithm updates are expertly adaptable, but reeducation is required because LLMs are a new product, not just another layer of search.

And this, of course, is the alignment layer fail.

Image Credit: Kevin Indig

In AI SEO, misalignment has specific symptoms:

  1. Conflicting definitions of success: One stakeholder wants “rankings in ChatGPT.” Another wants brand mentions. A third wants citation links. A fourth wants traffic recovery. Every experiment gets judged against a different standard, and no one has agreed which matters most or how they’ll be measured. (Although our AI Overview and AI Mode studies confirm brand mentions are more valuable than citations.)
  2. Metrics mismatch with leadership expectations: Executives ask for increased traffic in a growing zero-click environment. Classic SEO reports on influence metrics; leadership sees declining sessions and questions the investment. In our December 2025 Growth Memo reader survey, 84% of respondents said they feel their current LLM visibility measurement approach is inaccurate. Teams can’t prove value because no one has agreed on how value would be proven.
  3. Turf fragmentation: AI SEO touches SEO, content, brand, product, PR, and (at times) legal. Without explicit ownership and a baseline, agreed-upon understanding of your brand’s AI SEO approach, each team runs experiments in its silo. No one synthesizes learning. Conflicting tactics cancel each other out.
  4. Premature tactics without a shared foundation: This looks like “Let’s test prompts” without agreeing on what success means; “Let’s scale AI content to mitigate click loss” without understanding AI-assisted versus AI-generated content limits; “Let SEO handle AI” while product, PR, and legal stay uninvolved.
  5. Panic-testing instead of strategic reorientation: Teams deploy short-term tactics reactively rather than reorienting the whole ship for better long-term outcomes.

This is classic change management failure: unclear mandate, fragmented ownership, mismatched incentives. No amount of tactical excellence or smart strategy pivots can fix it.

Layering AI SEO tactics + tools on top without structured change management compounds fatigue and accelerates burnout. The “scrappy resilience” that has carried the industry in the past can’t be assumed to instantly apply to this new channel without a strategic transition.

A baseline understanding of organizational change management matters in the AI SEO era … because most organizational transformations fail or underperform.

Your AI-SEO initiative is no different, even if changes in SEO seem contained to your marketing and product teams and stakeholders, rather than the larger organization or brand as a whole.

I’d argue that AI SEO falls into the category of industry transformation that affects your brand and org. And from decades of research, failure and underperformance are the statistical norm for these big transitions – seasoned leaders know this already. No wonder they’re skeptical of your AI SEO plans.

One McKinsey survey found fewer than one-third of teams succeed at both improving performance and sustaining improvements during significant shifts. BCG’s forensic analysis of 825 executives across 70 companies found transformation success at 30%.

Multiple major consulting firms’ independent research shows that most change transformations underperform.

Assuming that tactical excellence alone will carry you – without strategic reeducation and thoughtful change management as our industry shifts – is assuming you’re the exception to the rule.

The correlation between the quality of managing a big shift and your project’s success is dramatic:

Image Credit: Kevin Indig

The gap between excellent and poor represents a nearly 8x improvement. Even the jump from poor to fair quadruples success rates.

BCG’s 2020 analysis reinforces this from a different angle, noting six critical factors that increase successful transformation odds from 30% to 80%:

  • Integrated strategy with clear goals: This is where a carefully crafted AI SEO strategy comes in, one that not only outlines growth goals, but also clear testing and what successful outcomes look like.
  • Leadership commitment from the CEO through middle management: If you’re a consultant or agency, this step can’t be skipped, especially if they have an in-house team assisting in executing the strategy.
  • High-caliber talent deployment: Or I would argue, high-quality reeducation of existing talent – make sure all operators have a baseline shared understanding of what has changed about SEO, how LLM outputs work, what the brand’s goals are, and how it will be executed.
  • Flexible, agile governance: Teams should have the ability to deal with individual challenges without losing sight of the broader goals, including removing barriers quickly.
  • Effective monitoring: Establish core, agreed-upon KPIs to measure what winning would look like, and note what actions were taken when.
  • Modern/updated technology: Your SEO team needs the right tools to succeed, but they also need to know how to use them effectively. Don’t skip allotting time for integration of new workflows and AI monitoring systems.

Marketing teams that treat AI-SEO simply as a technical project to execute or tactics to update are leaving an 8× multiplier on the table.

  • BCG’s 2024 AI implementation study found that roughly 70% of change implementation hurdles relate to people and processes. Only about 10% of challenges were purely technical.
  • A 2024 Kyndryl survey found that while 95% of senior executives reported investing in AI, only 14% felt they had successfully aligned workforce strategies.

Your brand’s ability to test, update tactics, learn AI workflows, implement structured data, and optimize for LLM retrieval is not the bottleneck you need to be concerned about.

The real concern is whether your team – leadership, cross-functional team partners, and frontline executors/operators – is aligned on what AI SEO means, why and how you’re making changes from your classic SEO approach, what success looks like, and who owns outcomes.

Active and visible executive sponsorship is the No. 1 contributor to change success, cited 3-to-1 more frequently than any other factor, according to 25 years of benchmarking research by Prosci. Your first step as the person leading the AI SEO charge for your brand (or across your clients) is to earn executive buy-in.

But the head of SEO cannot transform a brand’s understanding and approach to AI SEO alone. Bain’s 2024 research emphasized that successful transformations “drive change from the middle of the organization out.”

Keep in mind, financial benefits can compound quickly: One research analysis of 600 organizations found “change accelerators” experience greater revenue growth than companies with below-average change effectiveness.

Image Credit: Kevin Indig

Alignment isn’t just a feeling; it’s observable. You’ll know when you get there:

  • Stakeholders can talk through AI SEO without hyperfocusing on tools.
  • Teams agree on what to stop prioritizing (not just what to start).
  • Cross-functional partners have explicit ownership stakes.

Alignment isn’t happening when:

  • Everyone is good with “experimenting with” or “investing in” LLM visibility, but no one owns outcomes.
  • Success gets retroactively defined, or
  • Leadership asks, “What happened to traffic?” when you report influence metrics.

Noah Greenberg, CEO at Stacker, outlined this pretty clearly in a recent LinkedIn post: Step 0 in your AI SEO transformation is to become the expert.

Screenshot from LinkedIn by Kevin Indig, February 2026

New responsibilities:

  • Translating new, confusing AI-based search concepts into plain language (see this clever LinkedIn post by Lilly Ray as a perfect illustration).
  • Educating stakeholders on the structural differences between classic search engines and LLM retrieval – guiding teams to explain why your CEO doesn’t see the same LLM output when they look up the brand vs. what you’re reporting.
  • Explaining the tradeoffs, not just opportunities.
  • Setting expectations executives won’t like at first, but need to hear (traffic loss or slower growth than in years prior).

This is uncomfortable. Less direct control. More indirect influence. Higher stakes.

Your mindset – as the change agent for your clients or organization – centers on three principles:

  1. Honesty over confidence. What we don’t know: the precise value of an AI mention. What we do know: your brand not appearing for related topics is a measurable miss.
  2. Progress over perfection. Alignment doesn’t require certainty. It requires shared uncertainty, agreeing on what you’re testing and how you’ll learn.
  3. Translation over broadcasting. The same strategic message needs adaptation for ICs (how their work changes), managers (how they report success), and executives (how budgets should shift). Uniform communication fails; translated communication scales.

Do this in order:

  1. Write the one-sentence AI SEO mandate for your organization. If you can’t explain AI SEO in one sentence to leadership, you’re not ready to execute.
  2. Complete a high-level SWOT. Identify where your organization has existing strengths and gaps. The Brand SEO scorecard from The Great Decoupling will walk you through.
  3. Replace or supplement legacy KPIs. Add LLM visibility estimates alongside classic KPIs (rankings, sessions) to start the transition. Reporting both builds the case for the shift without abandoning the old model cold.
  4. Name cross-functional owners explicitly. Who owns brand mentions in LLM outputs: SEO, PR, or brand? Who owns citation link acquisition: SEO or content? Ambiguity is the enemy.
  5. Provide baseline education at every level. ICs need to understand how LLM retrieval differs from crawl-index-rank. Executives need to understand why slowed organic traffic or zero-click growth doesn’t mean zero impact.
  6. Kill one SEO practice without a fight. Success means everyone understands why, and you don’t receive pushback. If you can’t retire one outdated tactic without internal conflict, you haven’t achieved alignment.
  7. Only then change workflows and tactics. Tactics deployed on an unaligned organization waste resources and burn credibility. Tactics deployed on an aligned organization compound advantage.

Featured Image: Paulo Bobita/Search Engine Journal

Web Almanac Data Reveals CMS Plugins Are Setting Technical SEO Standards (Not SEOs) via @sejournal, @chrisgreenseo

If more than half the web runs on a content management system, then the majority of technical SEO standards are being positively shaped before an SEO even starts work on it. That’s the lens I took into the 2025 Web Almanac SEO chapter (for clarity, I co-authored the 2025 Web Almanac SEO chapter referenced in this article).

Rather than asking how individual optimization decisions influence performance, I wanted to understand something more fundamental: How much of the web’s technical SEO baseline is determined by CMS defaults and the ecosystems around them.

SEO often feels intensely hands-on – perhaps too much so. We debate canonical logic, structured data implementation, crawl control, and metadata configuration as if each site were a bespoke engineering project. But when 50%+ of pages in the HTTP Archive dataset sit on CMS platforms, those platforms become the invisible standard-setters. Their defaults, constraints, and feature rollouts quietly define what “normal” looks like at scale.

This piece explores that influence using 2025 Web Almanac and HTTP Archive data, specifically:

  • How CMS adoption trends track with core technical SEO signals.
  • Where plugin ecosystems appear to shape implementation patterns.
  • And how emerging standards like llms.txt are spreading as a result.

The question is not whether SEOs matter. It’s whether we’ve been underestimating who sets the baseline for the modern web.

The Backbone Of Web Design

The 2025 CMS chapter of the Web Almanac saw a milestone hit with CMS adoption; over 50% of pages are on CMSs. In case you were unsold on how much of the web is carried by CMSs, over 50% of 16 million websites is a significant amount.

Screenshot from Web Almanac, February 2026

With regard to which CMSs are the most popular, this again may not be surprising, but it is worth reflecting on with regard to which has the most impact.

Image by author, February 2026

WordPress is still the most used CMS, by a long way, even if it has dropped marginally in the 2024 data. Shopify, Wix, Squarespace, and Joomla trail a long way behind, but they still have a significant impact, especially Shopify, on ecommerce specifically.

SEO Functions That Ship As Defaults In CMS Platforms

CMS platform defaults are important, this – I believe – is that a lot of basic technical SEO standards are either default setups or for the relatively small number of websites that have dedicated SEOs or people who at least build to/work with SEO best practice.

When we talk about “best practice,” we’re on slightly shaky ground for some, as there isn’t a universal, prescriptive view on this one, but I would consider:

  • Descriptive “SEO-friendly” URLs.
  • Editable title and meta description.
  • XML sitemaps.
  • Canonical tags.
  • Meta robots directive changing.
  • Structured data – at least a basic level.
  • Robots.txt editing.

Of the main CMS platforms, here is what they – self-reportedly – have as “default.” Note: For some platforms – like Shopify – they would say they’re SEO-friendly (and to be honest, it’s “good enough”), but many SEOs would argue that they’re not friendly enough to pass this test. I’m not weighing into those nuances, but I’d say both Shopify and those SEOs make some good points.

CMS SEO-friendly URLs Title & meta description UI XML sitemap Canonical tags Robots meta support Basic structured data Robots.txt
WordPress Yes Partial (theme-dependent) Yes Yes Yes Limited (Article, BlogPosting) No (plugin or server access required)
Shopify Yes Yes Yes Yes Limited Product-focused Limited (editable via robots.txt.liquid, constrained)
Wix Yes Guided Yes Yes Limited Basic Yes (editable in UI)
Squarespace Yes Yes Yes Yes Limited Basic No (platform-managed, no direct file control)
Webflow Yes Yes Yes Yes Yes Manual JSON-LD Yes (editable in settings)
Drupal Yes Partial (core) Yes Yes Yes Minimal (extensible) Partial (module or server access)
Joomla Yes Partial Yes Yes Yes Minimal Partial (server-level file edit)
Ghost Yes Yes Yes Yes Yes Article No (server/config level only)
TYPO3 Yes Partial Yes Yes Yes Minimal Partial (config or extension-based)

Based on the above, I would say that most SEO basics can be covered by most CMSs “out of the box.” Whether they work well for you, or you cannot achieve the exact configuration that your specific circumstances require, are two other important questions – ones which I am not taking on. However, it often comes down to these points:

  1. It is possible for these platforms to be used badly.
  2. It is possible that the business logic you need will break/not work with the above.
  3. There are many more advanced SEO features that aren’t out of the box, that are just as important.

We are talking about foundations here, but when I reflect on what shipped as “default” 15+ years ago, progress has been made.

Fingerprints Of Defaults In The HTTP Archive Data

Given that a lot of CMSs ship with these standards, do these SEO defaults correlate with CMS adoption? In many ways, yes. Let’s explore this in the HTTP Archive data.

Canonical Tag Adoption Correlates With CMS

Combining canonical tag adoption data with (all) CMS adoption over the last four years, we can see that for both mobile and desktop, the trends seem to follow each other pretty closely.

Image by author, February 2026
Image by author, February 2026

Running a simple Pearson correlation over these elements, we can see this strong correlation even clearer, with canonical tag implementation and the presence of self-canonical URLs.

Image by author, February 2026

What differs is the mobile correlation of canonicalized URLs; that seems to be a negative correlation on mobile and a lower (but still positive) correlation on desktop. A drop in canonicalized pages is largely causing this negative correlation, and the reasons behind this could be many (and harder to be sure of).

Canonical tags are a crucial element for technical SEO; their continued adoption does certainly seem to track the growth in CMS use, too.

Schema.org Data Types Correlate With CMS

Schema.org types against CMS adoption show similar trends, but are less definitive overall. There are many different types of Schema.org, but if we plot CMS adoption against the ones most common to SEO concerns, we can observe a broadly rising picture.

Image by author, February 2026

With the exception of Schema.org WebSite, we can see CMS growth and structured data following similar trends.

But we must note that Schema.org adoption is quite considerably lower than CMSs overall. This could be due to most CMS defaults being far less comprehensive with Schema.org. When we look at specific CMS examples (shortly), we’ll see far-stronger links.

Schema.org implementation is still mostly intentional, specialist, and not as widespread as it could be. If I were a search engine or creating an AI Search tool, would I rely on universal adoption of these, seeing the data like this? Possibly not.

Robots.txt

Given that robots.txt is a single file that has some agreed standards behind it, its implementation is far simpler, so we could anticipate higher levels of adoption than Schema.org.

The presence of a robots.txt is pretty important, mostly to limit crawl of search engines to specific areas of the site. We are starting to see an evolution – we noted in the 2025 Web Almanac SEO chapter – that the robots.txt is used even more as a governance piece, rather than just housekeeping. A key sign that we’re using our key tools differently in the AI search world.

But before we consider the more advanced implementations, how much of a part does a CMS have in ensuring a robots.txt is present? Looks like over the last four years, CMS platforms are driving a significant amount more of robots.txt files serving a 200 response:

Image by author, February 2026

What is more curious, however, is when you consider the file of the robots.txt files. Non-CMS platforms have robots.txt files that are significantly larger.

Image by author, February 2026

Why could this be? Are they more advanced in non-CMS platforms, longer files, more bespoke rules? Most probably in some cases, but we’re missing another impact of a CMSs standards – compliant (valid) robots.txt files.

A lot of robots.txt files serve a valid 200 response, but often they’re not txt files, or they’re redirecting to 404 pages or similar. When we limit this list to only files that contain user-agent declarations (as a proxy), we see a different story.

Image by author, February 2026

Approaching 14% of robots.txt files served on non-CMS platforms are likely not even robots.txt files.

A robots.txt is easy to set up, but it is a conscious decision. If it’s forgotten/overlooked, it simply won’t exist. A CMS makes it more likely to have a robots.txt, and what’s more, when it is in place, it makes it easier to manage/maintain – which IS key.

WordPress Specific Defaults

CMS platforms, it seems, cover the basics, but more advanced options – which still need to be defaults – often need additional SEO tools to enable.

Interrogating WordPress-specific sites with the HTTP Archive data will be easiest as we get the largest sample, and the Wapalizer data gives a reliable way to judge the impact of WordPress-specific SEO tools.

From the Web Almanac, we can see which SEO tools are the most installed on WordPress sites.

Screenshot from Web Almanac, February 2026

For anyone working within SEO, this is unlikely to be surprising. If you are an SEO and worked on WordPress, there is a high chance you have used either of the top three. What IS worth considering right now is that while Yoast SEO is by far the most prevalent within the data, it is seen on barely over 15% of sites. Even the most popular SEO plugin on the most popular CMS is still a relatively small share.

Of these top three plugins, let’s first consider what the differences of their “defaults” are. These are similar to some of WordPress’s, but we can see many more advanced features that come as standard.

SEO Capability All-in-One SEO Yoast SEO Rank Math
Title tag control Yes (global + per-post) Yes Yes
Meta description control Yes Yes Yes
Meta robots UI Yes (index/noindex etc.) Yes Yes
Default meta robots output Explicit index,follow Explicit index,follow Explicit index,follow
Canonical tags Auto self-canonical Auto self-canonical Auto self-canonical
Canonical override (per URL) Yes Yes Yes
Pagination canonical handling Limited Historically opinionated More configurable
XML sitemap generation Yes Yes Yes
Sitemap URL filtering Basic Basic More granular
Inclusion of noindex URLs in sitemap Possible by default Historically possible Configurable
Robots.txt editor Yes (plugin-managed) Yes Yes
Robots.txt comments/signatures Yes Yes Yes
Redirect management Yes Limited (free) Yes
Breadcrumb markup Yes Yes Yes
Structured data (JSON-LD) Yes (templated) Yes (templated) Yes (templated, broad)
Schema type selection UI Yes Limited Extensive
Schema output style Plugin-specific Plugin-specific Plugin-specific
Content analysis/scoring Basic Heavy (readability + SEO) Heavy (SEO score)
Keyword optimization guidance Yes Yes Yes
Multiple focus keywords Paid Paid Free
Social metadata (OG/Twitter) Yes Yes Yes
Llms.txt generation Yes – enabled by default Yes – one-check enable Yes – one-check enable
AI crawler controls Via robots.txt Via robots.txt Via robots.txt

Editable metadata, structured data, robots.txt, sitemaps, and, more recently, llms.txt are the most notable. It is worth noting that a lot of the functionality is more “back-end,” so not something we’d be as easily able to see in the HTTP Archive data.

Structured Data Impact From SEO Plugins

We can see (above) that structured data implementation and CMS adoption do correlate; what is more interesting here is to understand where the key drivers themselves are.

Viewing the HTTP Archive data with a simple segment (SEO plugins vs. no SEO plugins), from the most recent scoring paints a stark picture.

Image by author, February 2026

When we limit the Schema.org @types to the most associated with SEO, it is really clear that some structured data types are pushed really hard using SEO plugins. They are not completely absent. People may be using lesser-known plugins or coding their own solutions, but ease of implementation is implicit in the data.

Robots Meta Support

Another finding from the SEO Web Almanac 2025 chapter was that “follow” and “index” directives were the most prevalent, even though they’re technically redundant, as having no meta robots directives is implicitly the same thing.

Screenshot from Web Almanac 2025, February 2026

Within the chapter number crunching itself, I didn’t dig in much deeper, but knowing that all major SEO WordPress plugins have “index,follow” as default, I was eager to see if I could make a stronger connection in the data.

Where SEO plugins were present on WordPress, “index, follow” was set on over 75% of root pages vs. <5% of WordPress sites without SEO plugins>

Image by author, February 2026

Given the ubiquity of WordPress and SEO plugins, this is likely a huge contributor to this particular configuration. While this is redundant, it isn’t wrong, but it is – again – a key example of whether one or more of the main plugins establish a de facto standard like this, it really shapes a significant portion of the web.

Diving Into LLMs.txt

Another key area of change from the 2025 Web Almanac was the introduction of the llms.txt file. Not an explicit endorsement of the file, but rather a tacit acknowledgment that this is an important data point in the AI Search age.

From the 2025 data, just over 2% of sites had a valid llms.txt file and:

  • 39.6% of llms.txt files are related to All-in-One SEO.
  • 3.6% of llms.txt files are related to Yoast SEO.

This is not necessarily an intentional act by all those involved, especially as Rank Math enables this by default (not an opt-in like Yoast and All-in-One SEO).

Image by author, February 2026

Since the first data was gathered on July 25, 2025 if we take a month-by-month view of the data, we can see further growth since. It is hard not to see this as growing confidence in this markup OR at least, that it’s so easy to enable, more people are likely hedging their bets.

Conclusion

The Web Almanac data suggests that SEO, at a macro level, moves less because of individual SEOs and more because WordPress, Shopify, Wix, or a major plugin ships a default.

  • Canonical tags correlate with CMS growth.
  • Robots.txt validity improves with CMS governance.
  • Redundant “index,follow” directives proliferate because plugins make them explicit.
  • Even llms.txt is already spreading through plugin toggles before it even gets full consensus.

This doesn’t diminish the impact of SEO; it reframes it. Individual practitioners still create competitive advantage, especially in advanced configuration, architecture, content quality, and business logic. But the baseline state of the web, the technical floor on which everything else is built, is increasingly set by product teams shipping defaults to millions of sites.

Perhaps we should consider that if CMSs are the infrastructure layer of modern SEO, then plugin creators are de facto standards setters. They deploy “best practice” before it becomes doctrine

This is how it should work, but I am also not entirely comfortable with this. They normalize implementation and even create new conventions simply by making them zero-cost. Standards that are redundant have the ability to endure because they can.

So the question is less about whether CMS platforms impact SEO. They clearly do. The more interesting question is whether we, as SEOs, are paying enough attention to where those defaults originate, how they evolve, and how much of the web’s “best practice” is really just the path of least resistance shipped at scale.

An SEO’s value should not be interpreted through the amount of hours they spend discussing canonical tags, meta robots, and rules of sitemap inclusion. This should be standard and default. If you want to have an out-sized impact on SEO, lobby an existing tool, create your own plugin, or drive interest to influence change in one.

More Resources:  


Featured Image: Prostock-studio/Shutterstock

Inside Chicago’s surveillance panopticon

Early on the morning of September 2, 2024, a Chicago Transit Authority Blue Line train was the scene of a random and horrific mass shooting. Four people were shot and killed on a westbound train as it approached the suburb of Forest Park. 

The police swiftly activated a digital dragnet—a surveillance network that connects thousands of cameras in the city. 

The process began with a quick review of the transit agency’s surveillance cameras, which captured the alleged gunman shooting the victims execution style. Law enforcement followed the suspect, through real-time footage, across the rapid-­transit system. Police officials circulated the images to transit staff and to thousands of officers. An officer in the adjacent suburb of Riverdale recognized the suspect from a previous arrest. By the time he was captured at another train station, just 90 minutes after the shooting, authorities already had his name, address, and previous arrest history.

Little of this process would come as much surprise to Chicagoans. The city has tens of thousands of surveillance cameras—up to 45,000, by some estimates. That’s among the highest numbers per capita in the US. Chicago boasts one of the largest license plate reader systems in the country, and the ability to access audio and video surveillance from independent agencies such as the Chicago Public Schools, the Chicago Park District, and the public transportation system as well as many residential and commercial security systems such as Ring doorbell cameras. 

Law enforcement and security advocates say this vast monitoring system protects public safety and works well. But activists and many residents say it’s a surveillance panopticon that creates a chilling effect on behavior and violates guarantees of privacy and free speech. 

Black and Latino communities in Chicago have historically been targeted by excessive policing and surveillance, says Lance Williams, a scholar of urban violence at Northeastern Illinois University. That scrutiny has created new problems without delivering the promised safety, he suggests. In order to “solve the problem of crime or violence and make these communities safer,” he says, “you have to deal with structural problems,” such as the shortage of livable-wage jobs, affordable housing, and mental-health services across the city.

Recent years have seen some effective pushback against the surveillance. Until recently, for example, the city was the largest customer of ShotSpotter acoustic sensors, which are designed to detect gunfire and alert police. The system was introduced in a small area on the South Side in 2012. By 2018, an area of about 136 square miles—some 60% of the city—was covered by the acoustic surveillance network.

Critics questioned ShotSpotter’s effectiveness and objected that the sensors were installed largely in Black and Latino neighborhoods. Those critiques gained urgency with the fatal shooting in March 2021 of a 13-year-old, Adam Toledo, by police responding to a ShotSpotter alert. The tragedy became the touchstone of the #StopShotSpotter protest movement and one of the major issues in Brandon Johnson’s successful mayoral campaign in 2023. When he reached office, Johnson followed through, ending the city’s contract with SoundThinking, the San Francisco Bay Area company behind ShotSpotter. In total, it’s estimated, the city paid more than $53 million for the system. 

In response to a request for comment, SoundThinking said that ShotSpotter enables law enforcement “to reach the scene faster, render aid to victims, and locate evidence more effectively.” It said the company “plays no part in the selection of deployment areas” but added: “We believe communities experiencing the highest levels of gun violence deserve the same rapid emergency response as any other neighborhood.” 

While there has been successful resistance to police surveillance in the nation’s third-largest city, there are also countervailing forces: Governments and officials in Chicago and the surrounding suburbs are moving to expand the use of surveillance, also in response to public pressure. Even the victory against acoustic surveillance might be short-lived. Early last year, the city issued a request for proposals for gun violence detection technology. 

Many people in and around Chicago—digital privacy and surveillance activists, defense attorneys, law enforcement officials, and ordinary citizens—are part of this push and pull. Here are some of their stories. 


Alejandro Ruizesparza and Freddy Martinez
Cofounders, Lucy Parsons Labs

Oak Park, a quiet suburb at Chicago’s western border, is the birthplace of Ernest Hemingway. It includes the world’s largest collection of Frank Lloyd Wright–designed buildings and homes. 

Until recently, the village of Oak Park was also the center of a three-year-long campaign against an unwelcome addition to its manicured lawns and Prairie-style architecture: automated license plate readers from a company called Flock Safety. These are high-speed cameras that automatically scan license plates to look for stolen or wanted vehicles, or for drivers with outstanding warrants. 

Freddy Martinez (left) and Alejandro Ruizesparza (right) direct Lucy Parsons Labs, a charitable organization focused on digital rights.
AKILAH TOWNSEND

An Oak Park group called Freedom to Thrive—made up of parents, activists, lawyers, data scientists, and many others—suspected that this technology was not a good or equitable addition to their neighborhood. So the group engaged the Chicago-based nonprofit Lucy Parsons Labs to help navigate the often intimidating process of requesting license plate reader data under the Illinois Freedom of Information Act.

Lucy Parsons Labs, which is named for a turn-of-the-century Chicago labor organizer, investigates technologies such as license plate readers, gunshot detection systems, and police bodycams. 

LPL provides digital security and public records training to a variety of groups and is frequently called on to help community members audit and analyze surveillance systems that are targeting their neighborhoods. It’s led by two first-­generation Mexican-Americans from the city’s Southwest Side. Alejandro Ruizesparza has a background in community organizing and data science. Freddy Martinez was also a community organizer and has a background in physics. 

The group is now approaching its 10th year, but it was an all-volunteer effort until 2022. That’s when LPL received its first unrestricted, multi-year operational grant from a large foundation: the Chicago-based John D. and Catherine T. MacArthur Foundation, known worldwide for its so-called “genius grants.” A grant from the Ford Foundation followed the next year. 

The additional resources—a significant amount compared with the previous all-volunteer budget, acknowledges Ruizesparza—meant the two cofounders and two volunteers became full-time employees. But the group is determined not to become “too comfortable” and lose its edge. There is a tenacity to Lucy Parsons Labs’ work—a “sense of scrappiness,” they say—because “we did so much of this work with no money.” 

One of LPL’s primary strategies is filing extensive FOIA requests for raw data sets of police surveillance. The process can take a while, but it often reveals issues. 

In the case of Oak Park, the FOIA requests were just one tool that Freedom to Thrive and LPL used to sort out what was going on. The data revealed that in the first 10 months of operation, the eight Flock license plate readers the town had deployed scanned 3,000,000 plates. But only 42 scans led to an alert—an infinitesimal yield of 0.000014%. 

At the same time, the impact was disproportionate. While Oak Park’s population of about 53,000 is only 19% Black, Black drivers made up 85% of those flagged by the Flock cameras, seemingly amplifying what were already concerning racial disparities in the village’s traffic stops. Flock did not respond to a request for comment.

“We became almost de facto experts in navigating the process and the law. I think that sort of speaks to some of the DIY punk aesthetic.”

Freddy Martinez, cofounder, Lucy Parsons Labs

LPL brings a mix of radical politics and critical theory to its mission. Most surveillance technologies are “largely extensions of the plantation systems,” says Ruizesparza. 

The comparison makes sense: Many slaveholding communities required enslaved persons to carry signed documents to leave plantations and wear badges with numbers sewn to their clothing. The group says it aims to empower local communities to push back against biased policing technologies through technical assistance, training, and litigation—and to de­mystify algorithms and surveillance tools in the process.

“When we talk to people, they realize that you don’t need to know how to run a regression to understand that a technology has negative implications on your life,” says Ruizesparza. “You don’t need to understand how circuits work to understand that you probably shouldn’t have all of these cameras embedded in only Black and brown regions of a city.”

The group came by some of its techniques through experimentation. “When LPL was first getting started, we didn’t really feel like FOIA would have been a good way of getting information. We didn’t know anything about it,” says Martinez. “Along the way, we were very successful in uncovering a lot of surveillance practices.” 

One of the covert surveillance practices uncovered by those aggressive FOIA requests, for example, was the Chicago Police Department’s use of “Stingray” equipment, portable surveillance devices deployed to track and monitor mobile phones. 

The contentious issue of Oak Park’s license plate readers was finally put to a vote in late August. The village trustees voted 5–2 to terminate the contract with Flock Safety. 

Since then, community-­based groups from across the country—as far away as California—have contacted LPL to say the Chicago collective’s work has inspired their own efforts, says Martinez: “We became almost de facto experts in navigating the process and the law. I think that sort of speaks to some of the DIY punk aesthetic.”


Brian Strockis
Chief, Oak Brook Police Department

If you drive about 20 miles west of Chicago, you’ll find Oakbrook Center, one of the nation’s leading luxury shopping destinations. The open-air mall includes Neiman-Marcus, Louis Vuitton, and Gucci and attracts high-end shoppers from across the region. It’s also become a destination for retail theft crews that coordinate “smash and grabs” and often escape with thousands of dollars’ worth of inventory that can be quickly sold, such as sunglasses or luxury handbags. 

In early December, police say, a Chicago man tried to lead officers on what could have been a dangerous high-speed chase from the mall. Patrol cars raced to the scene. So did a “first responder drone,” built by Flock Safety and deployed by the Oak Brook Police Department.  

The drone identified the suspect vehicle from the mall parking lot using its license plate reader and snapped high-definition photos that were texted to officers on the ground. The suspect was later tracked to Chicago, where he was arrested. 

Brian Strockis, chief of the Oak Brook Police Department, led the way in introducing drones as first responders in the state of Illinois.
AKILAH TOWNSEND

This was the type of outcome that Brian Strockis, chief of the Oak Brook Police Department, hoped for when he pioneered the “drone as first responder,” or DFR, program in Illinois. A longtime member of the force, he joined the department almost 25 years ago as a patrol officer, worked his way up the brass ladder, and was awarded the top job in 2022. 

Oak Brook was the first municipality in Illinois to deploy a drone as a first responder. One of the main reasons, says Strockis, was to reduce the number of high-speed chases, which are potentially dangerous to officers, suspects, and civilians. A drone is also a more effective and cost-efficient way to deal with suspects in fleeing vehicles, says Strockis.

Police say there was the potential for a dangerous high-speed chase. Patrol cars raced to the scene. But the first unit to arrive was a drone.

“It’s a force multiplier in that we’re able to do more with less,” says the chief, who spoke with me in his office at Oak Brook’s Village Hall. 

The department’s drone autonomously launches from the roof of the building and responds to about 10 to 12 service calls per day, at speeds up to 45 miles per hour. It arrives at crime scenes before patrol officers in nine out of every 10 cases.

Next door to Village Hall is the Oak Brook Police Department’s real-time crime center, a large room with two video walls that integrates livestreams from the first-responder drone, handheld drones, traffic cameras, license plate readers, and about a thousand private security cameras. When I visited, the two DFR operators demonstrated how the machine can fly itself or be directed to locations from a destination entered on Google Maps. They sent it off to a nearby forest preserve and then directed it to return to the rooftop base, where it docks automatically, changes batteries, and charges. After the demo, one of the drone operators logged the flight, as required by state law.

Strockis says he is aware of the privacy concerns around using this technology but that protections are in place. 

For example, the drone cannot be used for random or mass surveillance, he says, because the camera is always pointed straight ahead during flight and does not angle down until it reaches its desired location. The drone’s payload does not include facial recognition technology, which is restricted by state law, he says. 

The drone video footage is invaluable, he adds, because “you are seeing the events as they’re transpiring from an angle that you wouldn’t otherwise be privy to.” 

It’s an extra layer of protection for the public as well as for the officers, says the chief: “For every incident that an officer responds to now, you have squad car and bodycam video. You likely have cell-phone video from the public, officers, complainants, from offenders. So adding this element is probably the best video source on a scene that the police are going to anyway.”


Mark Wallace
Executive director, Citizens to Abolish Red Light Cameras

Mark Wallace wears several hats. By day he is a real estate investor and mortgage lender. But he is probably best known to many Chicagoans—especially across the city’s largely African-American communities on the South and West Sides—as a talk radio host for the station WVON and one of the leading voices against the city’s extensive network of red-light and speed cameras. 

For the past two decades, city officials have maintained that the cameras—which are officially known as “automated enforcement”—are a crucial safety measure. They are also a substantial revenue stream, generating around $150 million a year and a total of some $2.5 billion since they were installed.

Urged on by a radio listener, Mark Wallace started organizing against Chicago’s red-light and speed cameras, a substantial revenue stream for the city that has been found to disproportionately burden majority Black and Latino areas.
AKILAH TOWNSEND

“The one thing that the cameras have the ability to do is generate a lot of money,” Wallace says. He describes the tickets as a “cash grab” that disproportionately affects Black and Latino communities.

A groundbreaking 2022 analysis by ProPublica found, in fact, that households in majority Black and Latino zip codes were ticketed at much higher rates than others, in part because the cameras in those areas were more likely to be installed near expressway ramps and on wider streets, which encouraged faster speeds. The tickets, which can quickly rack up late fees, were also found to cause more of a financial burden in such communities, the report found.

These were some of the same concerns that many people expressed on the radio and in meetings, Wallace says. 

Chicago’s automated traffic enforcement began in 2003, and it became the most extensive—and most lucrative—such program in the country. About 300 red-light cameras and 200 speed cameras are set up near schools and parks. The cost of the tickets can quickly double if they are not paid or contested—providing a windfall for the city.  

Wallace began his advocacy against the cameras soon after arriving at the radio station in the early 2010s. A younger listener called in and said, he recalls, “that he enjoyed the information that came from WVON but that we didn’t do anything.” The comment stuck with him, especially in light of WVON’s storied history. The station was closely involved in the civil rights movement of the 1960s and broadcast Martin Luther King Jr.’s speeches during his Chicago campaign.

Wallace hoped to change the caller’s perception about the station. He had firsthand experience with red-light cameras,  having been ticketed himself, and decided to take them on as a cause. He scheduled a meeting at his church for a Friday night, promoting it on his show. “More than 300 people showed up,” he remembers, chatting with me in the spacious project studio and office in the basement of his townhouse on the city’s South Side. “That said to me there are a lot of people who see this in­equity and injustice.” 

Wallace began using his platform on WVON—The People’s Show—to mobilize communities around social and economic justice, and many discussions revolved around the automated enforcement program. The cause gained traction after city and state officials were found to have taken thousands of dollars from technology and surveillance companies to make sure their cameras remained on the streets.

Wallace and his group, Citizens to Abolish Red Light Cameras, want to repeal the ordinances authorizing the city’s camera programs. That hasn’t happened so far, but political pressure from the group paved the way for a Chicago City Council ordinance that required public meetings before any red-light cameras are installed, removed, or relocated. The group hopes for more restrictions for speed cameras, too.

“It was never about me personally. It was about ensuring that we could demonstrate to people that you have power,” says Wallace. “If you don’t like something, as Barack Obama would say, get a pen and clipboard and go to work to fight to make these changes.” 


Jonathan Manes
Senior counsel, MacArthur Justice Center

Derick Scruggs, a 30-year-old father and licensed armed security guard, was working in the parking lot of an AutoZone on Chicago’s Southwest Side on April 19, 2021. That’s when he was detained, interrogated, and subjected to a “humiliating body search” by two Chicago police officers, Scruggs later attested. “I was just doing my job when police officers came at me, handcuffed me, and treated me like a criminal—just because I was near a ShotSpotter alert,” he says.

The officers found no evidence of a shooting and released Scruggs. But the next day, the police returned and arrested him for an alleged violation related to his security guard paperwork. Prosecutors later dismissed the charges, but he was held in custody overnight and was then fired from his job. “Because of what they did,” he says, “I lost my job, couldn’t work for months, and got evicted from my apartment.”

Jonathan Manes litigated cases related to detentions at Guantanamo Bay and the legality of drone strikes before turning his attention to Chicago’s implementation of gunshot detection technology.
AKILAH TOWNSEND

Scruggs is believed to be among thousands of Chicagoans who’ve been questioned, detained, or arrested by police because they were near the location of a ShotSpotter alert, according to an analysis by the City of Chicago Office of Inspector General. The case caught the attention of Jonathan Manes, a law professor at Northwestern and senior counsel at the MacArthur Justice Center, a public interest law firm. 

Manes previously worked in national security law, but when he joined the justice center about six years ago, he chose to focus squarely on the intersection of civil rights with police surveillance and technology. “My goal was to identify areas that weren’t well covered by other civil rights organizations but were a concern for people here in Chicago,” he says. 

“There is a need for much broader structural change to how the city chooses to use surveillance technology and then deploys it.”

Jonathan Manes, senior counsel, MacArthur Justice Center

And when he and his colleagues looked into ShotSpotter, they revealed a disturbing problem: The system generated alerts that yielded no evidence of gun-­related crimes but were used by police as a pretext for other actions. There seemed to be “a pattern of people being stopped, detained, questioned, sometimes arrested, in response to a ShotSpotter alert—often resulting in charges that have nothing to do with guns,” Manes says. 

The system also directed a “massive number of police deployments onto the South and West Sides of the city,” Manes says. Those regions are home to most of Chicago’s Black and Latino residents. The research showed that 80% of the city’s Black population but only 30% of its white population lived in districts covered by the system. 

Manes brought Scruggs’s case into a lawsuit that he was already developing against the city’s use of ShotSpotter. In late 2025, he and his colleagues reached a settlement that prohibits police officers from doing what they did in Scruggs’s case—stopping or searching people simply because they are near the location of a gunshot detection alert. 

Chicago had already decommissioned ShotSpotter in 2024, but the agreement will cover any future gunshot detection systems. Manes is carefully watching to see what happens next.

Though Manes is pleased with the settlement, he points out that it narrowly focused on how police resources were used after the gunshot detection system was operational. “There is a need for much broader structural change to how the city chooses to use surveillance technology and then deploys it,” he adds. He supports laws that require disclosure from local officials and law enforcement about what technologies are being proposed and how civil rights could be affected.  

More than two dozen jurisdictions nationwide have adopted surveillance transparency laws, including San Francisco, Seattle, Boston, and New York City. But so far Chicago is not on that list. 

Rod McCullom is a Chicago-based science and technology writer whose focus areas include AI, biometrics, cognition, and the science of crime and violence.  

The Download: Chicago’s surveillance network, and building better bras

This is today’s edition of The Download, our weekday newsletter that provides a daily dose of what’s going on in the world of technology.

Inside Chicago’s surveillance panopticon

Chicago has tens of thousands of surveillance cameras—up to 45,000, by some estimates. 

That’s among the highest numbers per capita in the US. Chicago boasts one of the largest license plate reader systems in the country, and the ability to access audio and video surveillance from independent agencies such as the Chicago Public Schools, the Chicago Park District, and the public transportation system as well as many residential and commercial security systems such as Ring doorbell cameras.

Law enforcement and security advocates say this vast monitoring system protects public safety and works well. 

But activists and many residents say it’s a surveillance panopticon that creates a chilling effect on behavior and violates guarantees of privacy and free speech. Read the full story.

—Rod McCullom

Job titles of the future: Breast biomechanic

Twenty years ago, Joanna Wakefield-Scurr was having persistent pain in her breasts. Her doctor couldn’t diagnose the cause but said a good, supportive bra could help. A professor of biomechanics, Wakefield-Scurr thought she could do a little research and find a science-backed option. Two decades later, she’s still looking.

Wakefield-Scurr now leads an 18-person team at the Research Group in Breast Health at the University of Portsmouth in the UK. And as more women take up high-impact sports, the need to understand what makes a good bra grows, she says her lab can’t keep up with demand. Read the full story.

—Sara Harrison

These stories are both from the next print issue of MIT Technology Review magazine, which is all about crime. If you haven’t already, subscribe now to receive future issues once they land. 

The must-reads

I’ve combed the internet to find you today’s most fun/important/scary/fascinating stories about technology.

1 Inside ICE’s plans to build huge detention centers across the US
The identities of the personnel who authorized it have been revealed in metadata. (Wired $)
+ A UK tourist with a valid visa was detained by ICE for six weeks. (The Guardian)

2 The UAE says it was targeted by a wave of AI-backed cyberattacks
Authorities said the attacks marked a major shift in methods, but didn’t elaborate. (Bloomberg $)
+ New cybersecurity rules are hobbling small defense suppliers. (Reuters)+ AI is already making online crimes easier. It could get much worse. (MIT Technology Review)

3 What does the public really think about AI?
Tech leaders are worried they might not be fully onboard with their missions. (NYT $)
+ How social media encourages the worst of AI boosterism. (MIT Technology Review)

4 It looks like X really is pushing its users further to the right
As well as attracting more conservative thinkers in the first place. (NY Mag $)
+ The platform is currently disputing a major European fine. (Politico $)

5 Meet the farmers standing up to data center builders
They’re turning down deals worth millions for the land they’ve worked for decades. (The Guardian)
+ A data center venture launched at the White House isn’t delivering on its promises. (The Information $)
+ Data centers are amazing. Everyone hates them. (MIT Technology Review)

6 America has a plan to fight back against China’s AI
It hopes to send Tech Corps volunteers around the world to promote its own national efforts. (Rest of World)
+ China’s plan to lure in new AI customers? Bubble tea. (FT $)
+ The State of AI: Is China about to win the race? (MIT Technology Review)

7 Clouds are a major climate problem ☁
They’re making it harder for scientists to model the weather accurately. (Quanta Magazine)
+ The building legal case for global climate justice. (MIT Technology Review)

8 AI is still hopeless at reading PDFs
But companies keep deploying it across work systems anyway. (The Verge)

9 A “Fitbit for farts” could help analyze your gastrointestinal health
If you don’t mind wearing a sensor tucked into your underwear, that is. (WSJ $)

10 Gen Z is fascinated by corporate culture ​​💼
TikTok’s “WorkTok” videos are very effective at romanticizing the daily grind. (FT $) 

Quote of the day

“It also takes a lot of energy to train a human. It takes like 20 years of life and all of the food you eat during that time before you get smart.”

—Sam Altman, CEO of OpenAI, compares the environmental impact of training AI’s vast models to the effort required to train a human during an event in India, TechCrunch reports.

One more thing

How one mine could unlock billions in EV subsidies

On a pine farm north of the tiny town of Tamarack, Minnesota, Talon Metals has uncovered one of America’s densest nickel deposits—and now it wants to begin extracting it.

If regulators approve the mine, it could mark the starting point in what the company claims would become the country’s first complete domestic nickel supply chain, running from the bedrock beneath the Minnesota earth to the batteries in electric vehicles across the nation.

MIT Technology Review wanted to provide a clearer sense of the law’s on-the-ground impact by zeroing in on a single project and examining how these rich subsidies could be unlocked at each point along the supply chain. Take a look at what we found out.

—James Temple

We can still have nice things

A place for comfort, fun and distraction to brighten up your day. (Got any ideas? Drop me a line or skeet ’em at me.)

+ Alysa Liu’s gold medal-winning Winter Olympics figure skating route is truly amazing.
+ Mmm, delicious ancient Roman pizza.
+ It’s not every day you find 2,000 year-old footprints while walking your dog 👣
+ Nature is full of surprises, and so are the winners of this year’s Sony World Photography Awards.