Mar 17 2025
Google’s Muller Cautions SEO Pros On Changing Business Needs via @sejournal, @MattGSouthern

John Mueller, a Google Search Advocate, suggests that SEO professionals should reconsider how their work fits into the modern web stack.

He references a “vibes-based” visualization highlighting how developers’ focus areas have shifted.

Mueller notes a disconnect between what industry pros pay attention to (such as JavaScript frameworks, performance optimizations, or new AI-driven tech) and what online businesses need.

However, he sees this as an opportunity for SEO professionals. He provides advice on staying relevant amid shifting business priorities.

Changing Business Priorities

Laurie Voss, VP of Developer Relations at Llama Index, shared a chart showing the areas of focus of software professionals from 1990 to 2025.

Screenshot from: Seldo.com, March 2025.

In the early days, developers were mainly concerned with hardware and networking. By the mid-2000s, the focus shifted to HTML, CSS, and server technologies. More recently, we’ve seen a move toward client frameworks, responsive design, and AI-powered development.

Although the data is subjective, Mueller highlights its value for SEOs. It shows how quickly areas like server-level work have become less critical for average web developers.

Mueller’s Take

Mueller’s point is straightforward: as web development changes, SEO must change, too. The skills that made you valuable five years ago might not be enough today.

Screenshot from: Seldo.com, March 2025.

Mueller says:

“If you work in SEO, consider where your work currently fits in with a graph like this. It’s not an objective graph based on data, but I think it’s worth thinking about how your work could profit from adding or shifting “tracks.””

He adds:

“What the average web developer thinks about isn’t necessarily what’s relevant for the “online business” (in whichever form you work). Looking at the graph, if your focus was “SEO at server level,” consider that the slice has shrunken quite a bit already.”

This matches Voss’s argument in the article “AI’s effects on programming jobs.”

Voss believes AI won’t kill development jobs but will create a new abstraction layer, changing how work is done. The same likely applies to SEO work.

What Should SEO Pros Focus On?

Reading between the lines of Mueller’s comment and the chart, several areas stand out for SEOs to develop:

  • Mobile performance skills
  • Working with AI tools
  • Understanding responsive design
  • Knowledge of client-side frameworks and how they affect SEO
  • Prompt engineering

In other words, step outside server-level optimizations and focus on client-side rendering and user experience elements.

Our Take At Search Engine Journal

Mueller’s advice hits home for us at SEJ. We’ve watched SEO evolve firsthand.

Not long ago, technical SEO mostly meant handling sitemaps, robots.txt files, and basic schema markup. Now, we’re writing about JavaScript rendering, Core Web Vitals, and AI content evaluation.

The most successful industry pros are those who expand their technical knowledge rather than stick to outdated practices. Those who understand traditional optimization and new web technologies will continue to thrive as our industry changes.

Mueller’s reminder to adapt isn’t just sound advice; it’s essential for staying relevant in search.

Featured Image: B Desain28/Shutterstock

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Mar 17 2025
Top SEO Podcasts For 2025 via @sejournal, @martinibuster

The pace of change in search marketing has accelerated, and the stakes for keeping up to date have never been higher. This year’s selection of podcasts reflects a growing sophistication and expertise in the industry, a reaction to the intensity of pressure from AI and the erosion of organic search. The following SEO podcasts have been chosen for their grasp of what’s happening right now, publishing frequency, and willingness to embrace a more expansive perspective on all aspects of search marketing.

1. Crawling Mondays by Aleyda Solis

  • Host: Aleyda Solis.

Crawling Mondays is by International SEO specialist Aleyda Solis. Her podcast covers the latest news related to SEO every Monday all year long. Each podcast is a concise summary of recent developments. Episodes clock in at 10 minutes or less, giving her audience a quick way to catch up and be up to date.

Aleyda also publishes special episodes on topics that matter to digital marketers. Those episodes range from 30 to 45 minutes long. Recent episodes featured an interview with Danny Sullivan, a discussion on whether ecommerce sites should produce informational content, how to to achieve programmatic content that’s not spammy and an in-depth discussion of JavaScript SEO.

Available on Apple, Spotify, and YouTube

2. Good Signals SEO Office Hours Podcast

  • Hosts: Michael Chidzey, Jo Turnbull, Ruth Turnbull.

The affable hosts of the Good Signals SEO Office Hours podcast step into the gap left by Google’s essentially defunct SEO Office Hours show, offering their own take on discussing user-submitted questions. Every week features different guests, lending each episode a fresh perspective on SEO and a sense of community.

Watch on YouTube.

3. SERPs Up

  • Hosts: Crystal Carter & Mordy Oberstein.

SERPs Up is a Wix SEO podcast focusing on questions and how-to’s relevant to publishers, in-house teams, agencies, and freelance search marketing professionals. They publish episodes weekly, with each episode lasting about thirty minutes, making them easy to commit to during those small pockets of free time.

Each episode covers a novel topic useful to most professionals. Recent episodes have focused on subjects like unifying offline and online marketing, thinking beyond algorithms, whether there’s such a thing as too much data, and email marketing.

Listen to the SERPs Up podcast on Amazon, Apple, and Spotify

4. The Majestic SEO Podcast

  • Host: David Bain

The Majestic SEO Podcast is a long-running and prolific podcast hosted by David Bain. It focuses on a diverse range of topics that are directly and indirectly related to SEO, including accessibility, user experience, AI search trends, and SEO itself. Their treatment of SEO is expansive, covering topics ranging from mining the sales team for customer insights to omnichannel marketing and examining what the phrase ‘Expert Content’ really means.

Host David Bain also looks ahead at developing trends by exploring concepts like agentic AI. Some episodes take a broader approach, stepping outside traditionally considered SEO topics—such as an interview with a psychology expert on how psychological principles could be applied to SEO.

SEO is a highly subjective field, and it’s easy for biases to narrow the range of discussion. That’s why it’s refreshing that Bain takes an expansive approach, welcoming a wide variety of guests and perspectives to the Majestic SEO Podcast.

Available on Spotify and YouTube.

5. Webcology

  • Hosts: Jim Hedger and Kristine Schachinger.

Kristine Schachinger and Jim Hedger, hosts of one of the longest-running SEO podcasts, discuss the latest news and issues top of mind in the SEO community. Both hosts have decades of experience and draw from a deep well of knowledge, giving each topic the benefit of their considerable expertise.

Listen to new episodes on Apple,  Spotify, and RedCircle.

6. The SEO Mindset Podcast

  • Hosts: Tazmin Suleman and Sarah McDowell.

Hosts Sarah and Tazmin publish a weekly podcast about the experiences of life as a search marketing professional. Recent episodes discuss how to create a successful conference speaker pitch, how to enjoy networking, and how to make time for breaks. Google and its competitors never sleep. How does one keep up while also balancing career growth and personal fulfillment?

Covering both the personal and professional sides of the industry, their discussions provide insights, advice, and relatable stories for listeners navigating similar paths.

Sarah shared:

“Whilst there are amazing SEO podcasts out there, Tazmin and I saw that there aren’t many that just focus on soft skills, personal growth, and career development.

Yes, some touch on these topics, but we definitely saw an opportunity to create a podcast that solely focuses on giving SEO professionals actionable tips and advice, so they can optimize their careers, not just the algorithms. Cheesy tagline, but true!

Go on and give some of our episodes a try!”

Listen to the SEO Mindset Podcast at Amazon Music, Apple, and Spotify.

7. SEO Pioneers

Host: Shelley Walsh

SEO Pioneers interviews search marketing experts, many of them with decades of experience, about important topics of today as well as the history of SEO. It’s a great way to understand what’s happening from the unique perspective of experience and time.

This approach provides a deeper context for current industry trends, showing how SEO principles have evolved alongside emerging technologies, algorithm updates, shifting demographics, and user behavior.

SEO Pioneers offers listeners the opportunity to hear directly from those who have helped shape SEO.  John Mueller even credited the show as ‘one to watch’ on Google Search News.

Listen and watch on YouTube.

8. Near Memo Podcast

  • Hosts: Greg Sterling, Mike Blumenthal.

The Near Memo podcast discusses Local Search SEO, covering both current developments and broader industry trends. Recent episodes have explored Google Business Profile (GBP) issues, AI’s role in local search, and the growing challenge of review fraud, providing insights that help businesses and marketers stay on top.

Recent episode topics explored Google Business Profiles, new Google Maps features, and navigating Google reviews.  Hosts Greg Sterling and Mike Blumenthal bring decades of experience to the podcast, and it shows.

Listen at: Amazon, Apple, Pandora, Spotify, YouTube.

9. Marketing O’Clock

  • Hosts: Greg Finn, Jessica Budde, Christine ‘Shep’ Zirnheld, and Julia Meteer.

The Marketing O’Clock podcast delivers news and insights about paid advertising, as well as topics related to search and eCommerce. In an industry that can sound like an echo chamber, Marketing O’Clock offers its own unique blend of news, making it a great way to keep up with current events that may have been overlooked. Recent topics include Instagram’s new advertising format that enables creators to get paid and Bitly’s addition of interstitial advertising to shortened URLs.

Their podcast is released every Friday. Add it to your calendar and tune in to the latest episodes.

Listen to new episodes on Apple, and Spotify, and YouTube.

10. Fastlane Founders and Legacy with Jason Barnard

  • Host: Jason Barnard.

Past episodes in 2024 and 2023 covered SEO, but in 2025, Jason is shifting focus to conversations with successful digital founders about their experiences launching, scaling, and selling online businesses. Topics include building trust, managing reputation, growing an AI-driven platform serving millions of students, leveraging personal visibility for business growth, and recognizing when shifts in customers, products, or services signal it’s time to consider rebranding and how to navigate that transition.

Available on Apple Podcasts and Spotify.

11. Google Search Off The Record

  • Hosts: Gary Illyes, John Mueller, Lizzi Sassman, Martin Splitt.

Search Off the Record is an informal podcast about search and SEO from Google’s perspective. Topics range from a behind-the-scenes look at search crawlers and indexing to the considerations that went into rewriting Google’s SEO Starter Guide, search ranking updates, and the concept of quality in search.

Two factors make Google’s podcast notable:

  • Variety: There’s no other podcast that relates search and SEO from the search engine’s point of view.
  • Authoritative source: The fact that it’s created by Google is a compelling reason to tune in.

The podcasts tend to ramble in the beginning with some extended banter and kidding around. But once the hosts get going, the insights start.

Available on Apple Podcasts, Spotify, and in the Google Search Central YouTube channel.

12. EDGE Of The Web

  • Host: Erin Sparks.

Edge Of The Web offers a roundup of the week’s SEO news with coverage of topics like Google updates, LinkedIn analytics, content authenticity, and Meta advertising, plus guests like Paula Mejia of Wix, Lidia Infante, and Britney Muller.

Available on Apple Podcasts, Spotify, and YouTube.

13. Clarity Digital Podcast

  • Host: Al Sefati

Clarity Digital podcast  is a relatively new podcast that’s been highly active for the past few months. Its guests have decades of experience across a range of marketing topics that cover SEO and adjacent topics, reflecting the reality that modern SEO and marketing are intersecting more now than at any other time in search marketing history.

Recent episodes covered AI’s role in writing with Amanda Clark, branding and SEO strategies with Ash Nallawalla, and modern social advertising tactics with Akvile DeFazio.

Watch the podcast on YouTube.

14. Search With Candour

  • Host: Jack Chambers-Ward.

UK-based Jack Chambers-Ward hosts a wide-ranging SEO podcast that sometimes offers challenging points of view, proving that SEO is a truly subjective topic. Recent episodes featured guests like Mordy Oberstein discussing branded search and a lively discussion with Itamar Blauer about Google and AI Search, raising the question of how much trust must erode before Google starts losing market share. Some of the topics explored invite different perspectives, and the podcast is at its best when embracing that dynamic.

Listen on Apple, Spotify, and watch on YouTube.

2025 SEO Podcast Shows

There are a few new additions this year, and a few dropped off because they stopped publishing. This year’s list is the strongest to date because of the high quality of the commentary and the wide topics covered which will appeal to search marketing professionals, business owners and creators.

More resources:

Featured Image: Jacob Lund/Shutterstock

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Mar 14 2025
Google Opens Gemini Deep Research To Free Users (With Limits) via @sejournal, @MattGSouthern

Google announced it will make its Deep Research feature available to all users for free on a limited basis, while introducing several updates to Gemini.

With this rollout, Gemini is now equipped with enhanced reasoning capabilities, personalization features, and expanded app connectivity.

Free Access with Limitations

Google’s Deep Research tool, which processes information from multiple websites and documents, will now be accessible to non-paying users “a few times a month.”

Gemini Advanced subscribers will continue to have more extensive access to the feature.

The company describes Deep Research as an AI research assistant that searches and synthesizes web information.

Google reports the feature has been updated with its Flash Thinking 2.0 model, which displays its reasoning process while browsing.

Google stated in its announcement:

“Gemini users can try Deep Research a few times a month at no cost, and Gemini Advanced users get expanded access to Deep Research.”

The feature is rolling out in more than 45 languages.

Model Updates

The Flash Thinking 2.0 model has been updated to include file upload capabilities and faster processing speeds.

For paid subscribers, the system now processes up to 1 million tokens in a context window.

Dave Citron, Senior Director of Product Management for the Gemini app, stated in the announcement that the updated model is “trained to break down prompts into a series of steps to strengthen its reasoning capabilities.”

Testing has shown the system can still make errors in both analysis and conclusions, the company acknowledged.

Additional Features

Google also announced a new experimental personalization feature that connects with users’ Google apps and services. The feature uses data from search history to provide tailored responses to queries such as restaurant recommendations.

Additional app integrations now include Calendar, Notes, Tasks, and Photos, allowing users to make requests involving multiple applications. Google Photos integration is planned for the coming weeks.

Lastly, announced that its Gems feature, which lets users create customized AI assistants for specific topics, is now available to all users at no cost.

These updates are available now at gemini.google.com.

Featured Image: Screenshot from blog.google.com, March 2025. 

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Mar 13 2025
Google Search History Can Now Power Gemini AI Answers via @sejournal, @martinibuster

Google announced an update to their Gemini personal AI assistant that increases personalization of responses so that it anticipates user’s needs and feels more like a natural personal assistant instead of a tool. Examples of how the new Gemini will help users is for brainstorming travel ideas and making personalized recommendations.

The new feature rolls out first to desktop and then to mobile apps.

Gemini With Personalization

Google announced a new version of Gemini that adapts responses to a user’s unique interests. It does this based on their search history which enables Gemini to deliver responses with a higher level of contextual relevance and personalization. Google intends to expand personalization by integrating other Google apps and services, naming Photos and Images as examples.

Google explained:

“In the coming months, Gemini will expand its ability to understand you by connecting with other Google apps and services, including Photos and YouTube. This will enable Gemini to provide more personalized insights, drawing from a broader understanding of your activities and preferences to deliver responses that truly resonate with you.”

How Personalization Works

Users can share their personal preferences and details like dietary requirements or their partner’s names in order to obtain a greater degree of personalization in responses that feel specific to the individual. Advanced users can allow Gemini to access past chats to further improve the relevance of responses.

Google’s access to search history and data from other apps may give it an advantage that competing apps like ChatGPT may not be able to match.

Personalization Is Opt-In

There are four key points to understand about personalization in Gemini:

  1. Personalization is currently an opt-in feature that’s labeled “experimental.”
  2. Users need to choose to use Personalization from the model drop-down menu in order to activate it.
  3. Gemini asks for permission to connect to search history and other Google services and apps before it uses them for personalization.
  4. Users can also disconnect from the feature.

That means that millions of Gemini users won’t suddenly begin accessing an increasing amount of information from a contextual AI assistant instead of search. But it does mean the door to that happening exists and the next step is for Google users to open it.

What Publishers Need To Know

This update increasingly blurs the distance between traditional Search and Google’s Assistant while simultaneously making information increasingly accessible in a way that publishers and SEOs should be concerned enough to research to identify how to respond.

Considerations about privacy issues may keep Google from turning personalization into an opt-out feature. And while personalization is currently an opt-in from a drop-down menu because it’s still an experimental feature. But once it’s mature it’s not unreasonable to assume that Google may begin nudging users to adopt it.

Even though this is an experimental feature, publishers and SEOs may want to understand how this impacts them, such as if it’s possible to track personalized Gemini referral traffic or will it be masked because of privacy considerations? Will answers from Gemini reduce the need for clicks to publisher sites?

Read Google’s announcement:

Gemini gets personal, with tailored help from your Google app

Featured Image by Shutterstock/Tada Images

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Mar 13 2025
Google Begins Rolling Out March Core Algorithm Update via @sejournal, @MattGSouthern

Google has officially begun rolling out its March 2025 core algorithm update, according to an announcement posted to the Google Search Status Dashboard today.

The update commenced at 9:23 AM PDT and is expected to fully deploy across all of Google’s search systems in up to two weeks.

The company provided minimal details beyond the timing and expected duration of the rollout.

The official announcement reads:

“Released the March 2025 core update. The rollout may take up to 2 weeks to complete.”

What This Means For SEO Professionals

Core updates are comprehensive changes to Google’s main search algorithms and systems.

Unlike more minor updates that might focus on specific issues, core updates typically produce noticeable changes to search rankings across the web.

Website owners and SEO professionals should expect fluctuations in search visibility and rankings over the coming weeks as the update gradually rolls out.

These changes often stabilize once the update is fully implemented, though permanent shifts in positioning can occur based on how the new algorithm evaluates content quality and relevance.

Preparing For Algorithm Changes

As with previous core updates, Google hasn’t provided specific details about changes made to its ranking systems. The company typically advises creating high-quality content rather than trying to fix particular issues when rankings drop after an update.

Monitor your analytics during this period to identify any significant changes in traffic or rankings. Documenting these changes can help determine whether adjustments are needed once the update has been fully implemented.

Search Engine Journal will continue to monitor the impact of this update and provide additional information as it becomes available.

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Mar 13 2025
WordPress Backup Plugin Vulnerability Affects 5+ Million Websites via @sejournal, @martinibuster

A high-severity vulnerability was discovered and patched in the All-in-One WP Migration and Backup plugin, which has over five million installations. The vulnerability requires no user authentication, making it easier for an attacker to compromise a website, but this is mitigated by a restricted attack method.

The vulnerability was assigned a severity rating of 7.5 (High), which is below the highest severity level, labeled Critical.

Unauthenticated PHP Object Injection

The vulnerability is called an unauthenticated PHP object injection. But it’s less severe than a typical Unauthenticated PHP Object Injection where an attacker could directly exploit the vulnerability. This specific vulnerability requires that a user with administrator level credentials export and restore a backup with the plugin in order to trigger the exploit.

The way this kind of vulnerability works is that the WordPress plugin processes potentially malicious data during backup restoration without properly verifying it. But because there’s a narrow attack opportunity, it makes exploiting it less straightforward.

Nevertheless, if the right conditions are met, an attacker can delete files, access sensitive information, and run malicious code.

According to a report by Wordfence:

“The All-in-One WP Migration and Backup plugin for WordPress is vulnerable to PHP Object Injection in all versions up to, and including, 7.89 via deserialization of untrusted input in the ‘replace_serialized_values’ function.

This makes it possible for unauthenticated attackers to inject a PHP Object. No known POP chain is present in the vulnerable software. If a POP chain is present via an additional plugin or theme installed on the target system, it could allow the attacker to delete arbitrary files, retrieve sensitive data, or execute code. An administrator must export and restore a backup in order to trigger the exploit.”

The vulnerability affects versions up to and including 7.89. Users of the plugin are recommended to update it to the latest version which at the time of writing is 7.90.

Read the Wordfence vulnerability advisory:

All in One WP Migration <= 7.89 – Unauthenticated PHP Object Injection

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Mar 12 2025
Google Publishes New Robots.txt Explainer via @sejournal, @martinibuster

Google published a new Robots.txt refresher explaining how Robots.txt enables publishers and SEOs to control search engine crawlers and other bots (that obey Robots.txt). The documentation includes examples of blocking specific pages (like shopping carts), restricting certain bots, and managing crawling behavior with simple rules.

From Basics To Advanced

The new documentation offers a quick introduction to what Robots.txt is and gradually progresses to increasingly advanced coverage of what publishers and SEOs can do with Robots.txt and how it benefits them.

The main point of the first part of the document is to introduce robots.txt as a stable web protocol with a 30 year history that’s widely supported by search engines and other crawlers.

Google Search Console will report a 404 error message if the Robots.txt is missing. It’s okay for that to happen but if it bugs you to see that in the GSC you can wait 30 days and the warning will drop off. An alterative is to create a blank Robots.txt file which is also acceptable by Google.

Google’s new documentation explains:

“You can leave your robots.txt file empty (or not have one at all) if your whole site may be crawled, or you can add rules to manage crawling.”

From there it covers the basics like custom rules for restricting specific pages or sections.

The advanced uses of Robots.txt covers these capabilities:

  • Can target specific crawlers with different rules.
  • Enables blocking URL patterns like PDFs or search pages.
  • Enables granular control over specific bots.
  • Supports comments for internal documentation.

The new documentation finishes by describing how simple it is to edit the Robots.txt file (it’s a text file with simple rules), so all you need is a simple text editor. Many content management systems have a way to edit it and there are tools available for testing if the Robots.txt file is using the correct syntax.

Read the new documentation here:

Robots Refresher: robots.txt — a flexible way to control how machines explore your website

Featured Image by Shutterstock/bluestork

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Mar 12 2025
AI Model Showdown: Top Choices For Text, Image, & Video Generation via @sejournal, @MattGSouthern

With so many AI models available today, it’s tough to decide where to begin. A recent study from Quora’s Poe provides guidance for those unsure about which models to choose.

The study analyzes millions of interactions to highlight the most popular tools for generating text, images, and videos.

With nearly every tech company offering an AI solution, it’s easy to get overwhelmed by choices. Poe’s data clarifies which models are trusted and widely used.

Whether you’re new to AI or experienced, this report shows trends that can help you find the best models. Remember that this data represents Poe subscribers and may not reflect the broader AI community.

Text Generation Trends

A Two-Way Race

The study shows that among Poe subscribers, Anthropic models are quickly becoming as popular as OpenAI, especially after the release of Claude 3.5 Sonnet. The usage of text models from both providers is now almost evenly split.

Rapid Adoption of New Releases

Poe users often switch to the latest models, even if loyal to a specific brand. For example, people rapidly move from OpenAI’s GPT-4 to GPT-4o or from Claude 3 to Claude 3.5.

Emerging Players

DeepSeek’s R1 and V3 have captured about 7% of the messages on Poe. Google’s Gemini family has seen a slight decline in use among Poe subscribers but remains a key player.

Image Generation Trends

Market Share of Early Movers

DALL-E-3 and StableDiffusion were once leaders in image generation, but their shares have dropped by about 80%. This decline occurred as the number of image generation models increased from three to around 25.

Leading Models

The FLUX family from BlackForestLabs is now the leading image model, holding a nearly 40% share, while Google’s Imagen3 family has about a 30% share.

Smaller Models

Smaller image providers like Playground and Ideogram update their services frequently, which helps them maintain a loyal user base. However, they only account for about 10% of Poe’s image generation usage.

Video Generation Trends

An Emerging Industry

Video generation was almost nonexistent on Poe until late 2024, but it has quickly grown in popularity. Now, at least eight providers offer this ability.

Runway: Most Used Model

Runway’s single video model handles 30–50% of video generation requests. Although its usage is lower than it used to be, many people still choose this brand.

New Player: Veo-2

Since launching on Poe, Google’s Veo-2 has gained about 40% of the market, showing how quickly customer preferences can change. Other new models, such as Kling-Pro v1.5, Hailuo-AI, HunyuanVideo, and Wan-2.1, have captured around 15% of the market.

Key Takeaway & Looking Ahead

The data shows a clear pattern of newer models replacing older ones in user preference. If you want the best performance, use the latest version rather than stick with familiar but outdated models.

Whether these usage patterns will hold steady or continue to shift remains to be seen. At some point, cost will be a barrier to adoption, as new models tend to get more expensive with every release.

In future reports, Poe plans to share insights on how different models fit various tasks and price points.

Featured Image: stokkete/Shutterstock

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Mar 12 2025
New Wix Automations Makes It Easy To Grow Revenue And Engagement via @sejournal, @martinibuster

Wix announced Automations, a new automation builder that enables businesses to create and manage custom actions, like sending emails based on customer activity. Users are able to create these automations with an easy-to-use visual interface and track their performance from a dashboard.

Wix Automations Is Powerful But Easy To Use

There are four key features:

  • Intuitive Automation Design
    Simplifies the process of creating advanced automations.
  • Advanced Customization
    Supports conditions and formulas for creating highly customizable automations.
  • Centralized Automation Management
    Users can track key metrics, adjust settings in real time, and manage all automations, no matter which apps they’re connected to.
  • Email Automation Insights
    Provides detailed reporting on email success rates and engagement which enables businesses to fine-tune their email messaging.

The new Automations feature integrates with Wix Services, so businesses can use customer data to set up personalized automations like custom discounts based on what customers buy.

A user-friendly interface makes it easy to click and build advanced automations based on site visitor actions. Wix Automations supports conditions and formulas for creating customizable automations. What makes Wix Automations powerful is that these features enables users to easily set up complex, multi-step actions.

For example, a customer purchase can be the trigger to check a condition, such as whether the total is over $50. If the condition is met, a formula calculates a 10% discount, and the automation sends the customer an email with a discount code for a future purchase.

According to the press release:

“The builder’s clear and intuitive design makes it easier than ever to build and manage automations, significantly improving efficiency by streamlining and automating tasks and, ultimately, enhancing overall user experience.

With the addition of conditions and formulas, the automations builder now allows users to create more accurate, highly tailored workflows that adapt to their business needs allowing businesses to operate more smoothly and effectively.”

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