Ecommerce Management Advisors
Ecommerce Management Advisors
Google Analytics adds new features to help merchants identify and fix hidden product listings, improving visibility on Google Shopping.
YouTube’s latest weekly update highlights new creator features, including expanding longer Shorts, launching images on Quiz posts for Android, and broader access to the Brand Connect tab in YouTube Studio.
YouTube has finished rolling out updates allowing Shorts videos ranging from 1 to 3 minutes to be displayed accordingly in the subscriptions tab, on channel pages, and in YouTube Studio.
These videos have been organized into the Shorts shelf on the subscriptions page and the Shorts tab on both the channel page and YouTube Studio.
Creators wishing their uploads to be classified as long-form videos can do so by uploading in a wider aspect ratio, such as 16:9.
YouTube is updating how you share and publish videos from other apps on Android and iOS.
When sharing a video to YouTube from another app, you will now have direct access to Shorts creation tools.
This allows you to trim the video, add details such as captions, set visibility and location, and enhance your video before publishing.
YouTube has announced an improvement following the launch of text-based Quiz posts.
You can now optionally add images to the multiple-choice answers in your quizzes.
This feature will initially be available on Android devices, but the image quizzes you create will be accessible to viewers on all devices where Community posts are available.
YouTube is launching two new tools designed to help you improve text input and generate images for posts.
The “Transform” tool allows you to rephrase and customize text while composing a post. The “DreamScreen” tool can help you generate new images based on a prompt.
Initially, these features will only be available in English and will support prompts in English.
YouTube’s self-service platform, Brand Connect, is now available to all eligible creators. You can find the Brand Connect tab under the “Earn” section in YouTube Studio.
This tab allows you to sign up and access Brand Connect features. The platform helps you manage accepted brand deals and provides a customizable Media Kit with audience insights.
YouTube is testing a new program called “Open Call” until December. This program allows advertisers to ask for custom ads from eligible creators.
Creators can review these requests and submit their content if they want. The goal of this pilot is to make it easier for brands and creators to work together on ad content.
YouTube is launching a new feature to help creators show where their content comes from and how authentic it is.
A label that says “Captured with a camera” will appear in the description box when a video is filmed using special technology.
This technology works with cameras that support C2PA version 2.1 or higher, allowing creators to verify their videos.
Many of these new features will be global, but some, like AI tools and BrandConnect, are region-specific.
Monitor your YouTube Studio dashboard and official messages for updates on features and rollout.
See YouTube’s full news update below:
Featured Image: Mamun_Sheikh/Shutterstock
Google is beginning a test that will change hotel search results for users in Germany, Belgium, and Estonia.
This test will remove features like the map and hotel listings, replacing them with regular blue links to hotel websites and comparison sites.
The experiment will only affect users in these three countries, whether searching locally or internationally.
It won’t impact users outside these countries or when searching for a specific hotel.
Google is testing these changes to follow new rules in Europe called the Digital Markets Act (DMA).
In the past year, Google has made over 20 updates. These updates include new sections and formats to make comparison sites for flights, hotels, and shopping more visible.
The results of these changes have been mixed.
Major travel aggregators and comparison sites have gained visibility. However, other businesses, like airlines, hotel operators, and small retailers, have seen a drop in free direct booking clicks by as much as 30%.
Google will run this test in Germany, Belgium, and Estonia to see how proposed changes affect user experience and website traffic.
Google is hesitant about this decision. The company maintains that reverting to a “ten blue links” format would disadvantage both users and businesses.
Gary Illyes, Analyst at Google, emphasized that the test is temporary and websites need not take any action during the experimental period.
The results of this test results could influence future decisions about how search engines operate in Europe and potentially shape regulations worldwide.
Google says normal search functionality will resume after the test concludes, although the timing of the conclusion is unclear.
Featured Image: Michael Derrer Fuchs/Shutterstock
Automattic cloned WP Engine’s paid ACF Premium plugin and is distributing it for free. Many in the WordPress community disapprove of this action, expressing concerns that it undermines the plugin and theme ecosystem.
Advanced Custom Fields (ACF) is a WordPress plugin that’s popular with WordPress website developers because it enables them to create custom fields that WordPress publishers and authors can use.
Custom fields allows developers to take full control of the editing screens to add things like a form for building structured data specific for a kind of WordPress page like Schema.org markup for ecommerce, news, legal or medical context. A custom field can be used to give article authors a place to enter the author name or a featured quote.
Website developers and use ACF to enable authors to add author bios, featured quotes, or article metadata like publication date, modification data or links to sources. For example, a field for a featured quote can be used so that authors can input what the featured quote says and it’ll appear in the article using all the predefined styling. All the author needs to do is fill in the form and hit the submit button.
ACF was developed by a company named Delicious Brains which was acquired by WP Engine in 2022 which assumed responsibility for developing and updating the free and premium versions.
ACF is popular because it built trust and authoritativeness as a solid plugin through the use of the freemium WordPress business model. Plugin and theme developers use the freemium business model to offer a free version of their software and a premium version that offers additional functionality. Offering a highly functional and useful free version increases the popularity and goodwill of a plugin or theme with basic users and the more advanced users are able to try the functionality of the free version then choose the premium version for the additional features. It can take years to build that goodwill, trust and authoritativeness with users.
The developers of plugins like Yoast and Wordfence spend thousands of hours developing and promoting their free plugins, which are then installed on millions of websites. They put all that effort into the free versions to upsell their premium products.
In the context of WordPress plugins and themes, the term “forking” refers to the creation of an independent version of an existing WordPress plugin or theme using the source code of the original version to create a different version. Forking is made possible with open source licenses. All plugins and themes that are derivatives of WordPress must be developed with an open source license.
Forking of a theme or plugin sometimes happens when a developer abandons their project and an interested party decides to continue developing their version of the software, a “forked” version of the original.
Automattic locked ACF plugin out of the WordPress.org servers, preventing ACF customers from updating their versions of the plugin directly from WordPress.org servers, forcing WP Engine to create a workaround on October 3rd.
WP Engine announced:
“On October 3, we released new versions of our widely used plugins, featuring independent update capabilities and updates delivered directly from WP Engine.
While WP Engine and Flywheel customers are already protected by the WP Engine update system and don’t need to take any action, community members are encouraged to download these versions of our free, open-source plugins and updates directly from the ACF and NitroPack websites to ensure they receive updates directly from us.
If you’re running v6.3.2 or earlier of ACF, or have been forcibly switched to “Secure Custom Fields” without your consent, you can install ACF 6.3.8 directly from the ACF website, or follow these instructions to fix the issue.
These efforts support our customers and plugin users and seek to protect the community at large.”
On October 5th Automattic notified WP Engine of a vulnerability in the ACF plugin and announced it on a now deleted post on X (formerly Twitter).
On October 7th, WP Engine fixed the plugin vulnerability, as noted in their changelog.
But then, on October 12th, Automattic forked WP Engine’s ACF plugin, renaming it Secure Custom Forms (SCF) and replaced the ACF plugin in the official WordPress plugin respository with their fork, using the same URL formerly used by the ACF plugin. Matt Mullenweg posted an announcement on WordPress.org citing security concerns as the reason for forking ACF but later in the announcement also citing WP Engine’s lawsuit seeking relief from Mullenweg’s actions.
Mullenweg wrote:
“On behalf of the WordPress security team, I am announcing that we are invoking point 18 of the plugin directory guidelines and are forking Advanced Custom Fields (ACF) into a new plugin, Secure Custom Fields. SCF has been updated to remove commercial upsells and fix a security problem.
…This is a rare and unusual situation brought on by WP Engine’s legal attacks, we do not anticipate this happening for other plugins.”
Social media was buzzing over the weekend because it was noticed that a new version of ACF was published on WordPress.org using a new URL (/secure-custom-fields/), marked as a beta version. David McCan of WebTNG downloaded the plugin, took a look at the code and confirmed that the new version is a fork of the paid version of ACF. He notes that the WP Engine copyright information was removed, remarking that may be a problem. He also noted that the code that checks for whether the software is paid for and licensed has also been removed.
Viewing the code, he says:
“We go to the version for secure custom fields. You see the file name is still the same ACF dot PHP, But this one. The header information says secure custom fields. It says the author is wordpress.org. There is no copyright notice in here of WP engines code, which is probably a problem.
So by removing the license check and update from WP engine, this seems like a classic case of an old plugin which is now being hosted in the WordPress plugin directory. So I’m wondering if this is even a legal fork. I’m not an expert in software licensing law, but my understanding is you need to preserve the original copyright notices when you fork a plug in. It’s one of the requirements.”
Whether or not whether making the pro version of the plugin freely available for download is legal is something for the courts to decide. What Automattic may not have considered is that there is an impact to competitors like Meta Box Pro, who offer a similar functionality to ACF. Current users of Meta Box Pro may be incentivized to not renew their current license because they can now get similar premium features for free from WordPress.org.
Someone posted this concern in the private Dynamic WordPress group (posted here, group membership required to view), writing that they had purchased a lifetime license ($699) for Meta Box prior to Mullenweg’s dispute with WP Engine. They wrote that they feel like they made a mistake for purchasing a license for Meta Box, noting that they don’t agree with “stealing” ACF and expressed that this will cause Meta Box to lose users. A yearly subscription to Meta Box starts at $149/year.
One of the Facebook group members remarked that no, they didn’t make a bad decision by purchasing a license for Meta Box, saying that Matt Mullenweg was the one that made the poor decision. Another group member expressed that he regarded Mullenweg as an unreliable steward of the ACF fork and wouldn’t trust his fork, ACF, on any of the websites he develops.
Other developers agreed that SCF is not trustworthy enough for use on a live website, noting that many sites are having issues with the Secure Custom Fields. Someone else noted that this may end poorly for Meta Box within a year from now as SCF becomes more stable. Some members said they’re glad to have Meta Box and are glad to be uninvolved with the WordPress versus WP Engine drama.
The response from the WordPress community on Reddit was similarly disapproving.
Members of the WordPress subreddit expressed disapproval, nobody was celebrating Mullenweg’s move.
One member posted:
“It’s crazy because they literally are suing someone else for hosting nulled plugins, and that guy had his bank accounts frozen. They are doing the same thing now over at WordPress.”
Someone else shared:
“Oh wow, so this is actually Matt putting the premium/pro version of ACF with all of it’s features that are normally behind their paywall, up for people to download and use for free on wordpress.org while calling it Secure Custom Forms Pro or whatever, completely out of spite?
This is worse than I thought it was from just seeing the title of this thread, much worse.”
Another post that’s representative of how people feel about WordPress.org distributing a premium plugin for free:
“If he wanted to shoot WordPress in the other foot, this was the perfect move.”
Whether this move will impact ACF’s competitors and the greater premium WordPress ecosystem remains to be seen. One thing is certain: most people on social media appear to disapprove of Matt Mullenweg forking a premium WordPress plugin, and, legal or not, it’s perceived as crossing a line typically associated with software piracy.
Featured Image by Shutterstock/LoveHex
The Department of Justice (DOJ) and Google gave their final arguments on Monday in an antitrust case regarding Google’s digital advertising technology.
U.S. District Judge Leonie Brinkema is expected to make a decision by the end of the year.
The DOJ claims that Google has built and kept a monopoly in open-web display advertising through products like DoubleClick, Google Ads, and AdExchange.
They say Google holds about 91% of the market for publisher ad servers and 87% for advertiser ad networks.
The case against Google is supported by a 2009 email from former Google executive David Rosenblatt. He mentioned the company’s goal to “do to display what Google did to search.”
Prosecutors argue that this shows Google’s plan to control the digital advertising market.
Another important part of the trial is Google deleting internal chat messages. Google claims most of these were casual chats but admitted that some included business discussions.
Google is challenging the DOJ’s definition of the advertising market.
Google believes digital advertising has three separate markets, while the DOJ sees it as one two-sided market.
Google argues it competes with several platforms, including:
When considering these competitors, Google claims its market share is only about 10%. The company also states that this share is shrinking due to increased competition.
Additionally, Google points out that it has spent billions developing ad-matching technology. It argues that it shouldn’t have to share this competitive advantage with other companies.
If Judge Brinkema finds Google guilty of unfair business practices, the case will move to the next phase focused on solutions.
The DOJ and the states involved may try to make Google sell some parts of its ad tech business, earning tens of billions of dollars yearly.
This case is happening alongside another antitrust case targeting Google’s search business. In that case, Google might also have to sell its Chrome browser and face other penalties.
The case highlights tensions between Google and its customers:
The government claims Google’s dominance prevents fair revenue for publishers, stating the company takes up to 36% in commission.
Google argues its “take rate” is now 31% and falling and is lower than competitors’.
Judge Brinkema is expected to issue a written ruling on the case by the end of the year.
The outcome could set important precedents for how antitrust law applies to digital markets.
Featured Image: Ken Cook/Shutterstock
LinkedIn unveils research-backed creative principles to boost B2B ad performance, as 90% of CMOs seek bolder marketing approaches.
LinkedIn releases new content guidelines, prioritizing professional insights while penalizing promotional posts and engagement-bait tactics.
Google’s click-through rates (CTRs) experienced notable changes across industries and search categories in Q3, according to a report from Advanced Web Ranking.
This report compares Q3 data to the previous quarter. It shows how CTRs can vary and what that means for website traffic.
Key Findings:
To assess traffic impact, the report looked at changes in CTR alongside search demand trends for different industries.
When both CTR and demand grow at the same time, it signals likely traffic gains. However, if both decrease, it may indicate potential losses.
The Science sector bounced back after two quarters of falling CTR.
The top results saw an increase of 2.48 percentage points (pp) on desktop and 4.16 pp on mobile. Impressions also went up by 33.78%.
The Law, Government & Politics sector had the biggest drop in single-position CTR, with desktop websites ranked second, falling by 9.74 pp. Still, overall demand grew by 32.74%.
After a year of stable CTRs, the Shopping sector experienced a recovery in Q3. The top position increased by 2.30 pp on desktop and 1.94 pp on mobile, with a demand rise of 21.09%.
Other industries with notable CTR increases include:
On the losing end, Arts & Entertainment saw desktop CTRs sink 6.56 pp and 1.42 pp for positions one and two and a 4.12 pp mobile slide for the top spot. Impressions also dipped -1.54%.
Mobile is crucial, especially in Personal Finance, where mobile CTRs are 34%. Focus on mobile-friendly designs and keep content short.
Users prefer informational content over commercial pages, so prioritize educational material while maintaining clear sales pages.
Different industries require different strategies:
Branded searches perform well on mobile, so focus on building your brand. Track your CTR metrics against industry standards and adjust as trends change.
The findings suggest that websites should closely monitor their CTR metrics against industry benchmarks, as rankings alone don’t tell the complete traffic story.
SERP layout variations for different keywords can impact click-through rates as well.
The next report covering Q4 will offer year-end comparisons and trend analysis.
Featured Image: Ratana21/Shutterstock
Google Analytics launches Customer Match beta, enabling advertisers to enhance remarketing using first-party data instead of third-party cookies.
The U.S. Department of Justice (DOJ) has proposed that Google sell its Chrome web browser and possibly the Android mobile operating system.
This suggestion is part of a larger effort to address the company’s alleged monopoly in online search.
In a 23-page brief submitted to the U.S. District Court in Washington D.C., the DOJ outlined extensive measures to dismantle what it claims are Google’s illegal monopolies in general search services and search text advertising.
The DOJ’s proposal centers on the divestiture of the Chrome browser, which the agency claims has strengthened Google’s dominance in the search market.
The DOJ wrote in its filing:
“To address these challenges, Google must divest Chrome, which has ‘fortified [Google’s] dominance,’ so that rivals may pursue distribution partnerships that this ‘realit[y] of control’ today prevents.”
The DOJ suggested that Google should sell the Android mobile operating system if behavioral remedies to prevent self-preferencing practices do not restore competition.
However, the DOJ acknowledged that the divestiture of Android “may draw significant objections from Google or other market participants.”
In addition to the structural breakup, the DOJ is seeking a range of conduct remedies, including:
The proposed judgment would remain in effect for 10 years.
Google swiftly condemned the DOJ’s proposal, calling it a “radical interventionist agenda” that would harm innovation and America’s global technology leadership.
In a blog post, Kent Walker, Google’s President of Global Affairs, said the remedies would:
“.. break a range of Google products — even beyond Search — that people love and find helpful in their everyday lives.”
Walker adds:
“DOJ’s approach would result in unprecedented government overreach that would harm American consumers, developers, and small businesses — and jeopardize America’s global economic and technological leadership at precisely the moment it’s needed most.”
Google raises the following concerns about the DOJ’s plan:
The recent court filings are part of the DOJ’s antitrust case against Google, which started in October 2020 with help from several state attorneys.
In September, Judge Amit Mehta found that Google had broken antitrust laws to keep its search and search advertising monopolies. This ruling will lead to a phase where solutions to restore competition will be discussed.
Both sides are expected to present detailed proposals for these solutions in the coming months, with a hearing planned for next year.
The outcome could significantly affect Google’s business model and the online advertising market.
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