Survey Shows Ecommerce Strategies For 2024 Holiday Season via @sejournal, @martinibuster

WooCommerce survey offers insights into the strategies that online retailers are using to prepare for Black Friday and Cyber Monday (BFCM) and why it’s important to be proactive.

Online Sales Is Most Important Sales Channel

One of the important takeaways from the survey is that 76% of respondents confirmed that their online sales are the primary revenue channel during the holidays, highlighting the importance of a high performance website that’s optimized for sales.

46% of stores answered that up to 30% of their annual sales volume happens during a combination of the BFCM and holiday period, while 24% answered that over 30% of sales occurred during that period. 8% of stores reported that over 50% were accounted for during the BFCM and holiday season.

Top Merchants Prepare Early

Interestingly, almost 20% prepare for BFCM three to over six months ahead of time, although most merchants tend to prepare closer to the holiday season. Online stores with revenues of $250K or more were 12% likelier to prepare ahead of time, with 34% preparing 3- 6 months in advance.

This is the breakdown of how early merchants are preparing:

  • 26% prepare 1 to 4 weeks ahead
  • 27% prepare 1 to 3 months ahead
  • 13% prepared 3 to 6 months ahead
  • 4% prepare 6+ months ahead

Strategies Merchants Plan To Use

Many online merchants are planning for a strong holiday season, with 26% of stores increasing inventory as a main part of their strategy.

The top strategies reported by merchants are:

  • Increase inventory
  • Marketing
  • Promotions
  • Website optimization

Email outreach was reported by 29% of merchants to be their most effective marketing channel. The next top marketing channel is organic search at 25%. Content marketing was reported by 6% and the balance is social, and search ads.

34% of merchants plan to change alter their strategies in the following ways:

  • 26% will add new products.
  • 24% are making marketing enhancements.
  • 16% are making website improvements.
  • 10% are focusing on early sales.
  • 9% are offering special discounts.

Changes to customer engagement, social media, and inventory management round out the list of changes.

Takeaway:

It’s important to understand what other merchants are doing to prepare for the competitive BFCM shopping season and to make sure that you or your clients are considering all available opportunities to make take a greater share of the sales and not leaving anything behind due to a lack of planning.

Read the report by WooCommerce:

WooCommerce Black Friday Trends

Featured Image by Shutterstock/Red Vector

Google Quietly Cancels Google Trends Subscriptions via @sejournal, @martinibuster

Google emailed users to communicate that it is ending the Google Trends subscriptions for trend alerts, warning that the program will no longer be available beginning on October 29, 2024 and that all existing alerts will end.

Google Trends is popular with many users, especially those who are digital marketers.

Aleyda Solis posted about it on X (formerly Twitter):

Can Still Make A Copy

The email stated that users can still obtain a copy of their data from the Google Trends subscription page before the 29th.

Google Trends Users Disappointed

A discussion on Reddit showed that many users were disappointed that the service was ending.

One Redditor commented:

“It’s really disappointing to see Google shutting down yet another useful feature. It feels like they used to be all about rolling out innovative tools that made our lives easier – I’ve used quite a few of them over the years. But lately, it seems like they’re closing these services one by one.”

Another Redditor commented that the unreliability of Google’s services is what stops them from using Google Gemini because they don’t want to rely on a service that can’t be depended to be around in the near future.

Full Text Of Email

This is the text of the email sent to subscribers:

“We’re writing to let you know about some upcoming changes to Google Trends subscriptions.

As of 29 October 2024, Google Trends trend notifications will no longer be supported and existing alerts will no longer be sent. In addition, creating new trend alerts using the subscription page will no longer be possible.

You can still copy your subscriptions from the Google Trends subscription page before 29 October 2024, if you wish to keep a record of them.

We understand this change may affect how you stay updated on trends. While email subscriptions will no longer be supported, there are alternative ways to access trending information:

Homepage Newsletter: Visit the Google Trends homepage to sign up for our daily newsletter and receive the latest trends in your inbox.

RSS Feed: Subscribe to the RSS feed for real-time updates on trending topics. We hope these alternatives will help you continue to discover insights on Google Trends.”

Read the discussion on on Reddit:

Google Trends email subscriptions will terminate as of 29 October 2024

Featured Image by Shutterstock/Cast Of Thousands

Google’s August Core Update Rollout Completed via @sejournal, @MattGSouthern

Google has announced the completion of its August core update. Website owners and SEO professionals can now fully assess the update’s impact on search performance.

The August core update, launched on August 15, is part of Google’s ongoing effort to improve the quality and usefulness of its search engine.

Gradual, Extended Rollout

Unlike typical day-to-day updates, core updates require an extended rollout. For the August update, Google indicated it could take up to a month to finish.

With its completion confirmed, now is the time to analyze the data and identify any significant ranking shifts.

“You’d really need to wait until the core update finishes rolling out to make any call about its effect,” John Mueller, Google’s Senior Search Analyst, stated in a LinkedIn discussion last month. “If you want to compare before vs after, waiting for it to be finished is important.”

Mueller also noted that it’s normal for search rankings to fluctuate during the rollout process, cautioning against drawing conclusions.

Measuring Content Quality

Throughout the rollout period, Google reiterated that core updates are intended to better match search results with content that provides users genuine value and relevance.

The company has maintained that sites focused predominantly on search engine optimization rather than helping users are likelier to experience negative ranking impacts.

To help affected sites, Google recently updated its guidance on core algorithm updates, providing clearer recommendations for pinpointing and addressing significant ranking drops using tools like Search Console.

Refined Advice For Recovery

The revised core update documentation emphasizes substantive content improvements over quick remedies.

It encourages thorough self-auditing against Google’s quality guidelines, stressing meaningful changes aligned with user needs rather than deleting underperforming pages outright.

The updated guidance states

“Things to keep in mind when making changes [include] prioritizing substantive, user-centric improvements rather than quick fixes. Removing content should be a last resort…suggesting it was created for search engines rather than users.”

Additionally, Google’s refreshed advice sets realistic expectations that regaining lost rankings may require waiting for future core updates even after enhancements are implemented.

AI Overviews Also Impacted

In a related development, Mueller confirmed that Google’s AI-generated overviews displayed in some search results are also influenced by core algorithm updates, tying the experimental AI features more directly to the core ranking systems.

“These [AI overviews] are a part of search, and core updates affect search, so yes,” Mueller stated when asked if the overviews are subject to core update changes.

Looking Ahead

While disruptive, Google maintains these core updates are necessary to continually refine how its systems prioritize the most useful information for search queries.

Publishers should focus content strategies on meeting user needs rather than pursuing SEO in isolation. As AI-generated overviews become further intertwined with core ranking systems, demonstrating true value may be more critical than ever.


Featured Image: Longfin Media/Shutterstock

Vulnerabilities In Two WordPress Contact Form Plugins Affect +1.1 Million via @sejournal, @martinibuster

Advisories have been issued regarding vulnerabilities discovered in two of the most popular WordPress contact form plugins, potentially affecting over 1.1 million installations. Users are advised to update their plugins to the latest versions.

+1 Million WordPress Contact Forms Installations

The affected contact form plugins are Ninja Forms, (with over 800,000 installations) and Contact Form Plugin by Fluent Forms (+300,000 installations). The vulnerabilities are not related to each other and arise from separate security flaws.

Ninja Forms is affected by a failure to escape a URL which can lead to a reflected cross-site scripting attack (reflected XSS) and the Fluent Forms vulnerability is due to an insufficient capability check.

Ninja Forms Reflected Cross-Site Scripting

A a Reflected Cross-Site Scripting vulnerability, which the Ninja Forms plugin is at risk for, can allow an attacker to target an admin level user at a website in order to gain their associated website privileges. It requires taking an extra step to trick an admin into clicking a link. This vulnerability is still undergoing assessment and has not been assigned a CVSS threat level score.

Fluent Forms Missing Authorization

The Fluent Forms contact form plugin is missing a capability check which could lead to unauthorized ability to modify an API (an API is a bridge between two different software that allows them to communicate with each other).

This vulnerability requires an attacker to first attain subscriber level authorization, which can be achieved on a WordPress sites that has the subscriber registration feature turned on but is not possible for those that don’t. This vulnerability was assigned a medium threat level score of 4.2 (on a scale of 1 – 10).

Wordfence describes this vulnerability:

“The Contact Form Plugin by Fluent Forms for Quiz, Survey, and Drag & Drop WP Form Builder plugin for WordPress is vulnerable to unauthorized Malichimp API key update due to an insufficient capability check on the verifyRequest function in all versions up to, and including, 5.1.18.

This makes it possible for Form Managers with a Subscriber-level access and above to modify the Mailchimp API key used for integration. At the same time, missing Mailchimp API key validation allows the redirect of the integration requests to the attacker-controlled server.”

Recommended Action

Users of both contact forms are recommended to update to the latest versions of each contact form plugin. The Fluent Forms contact form is currently at version 5.2.0. The latest version of Ninja Forms plugin is 3.8.14.

Read the NVD Advisory for Ninja Forms Contact Form plugin: CVE-2024-7354

Read the NVD advisory for the Fluent Forms contact form: CVE-2024

Read the Wordfence advisory on Fluent Forms contact form:
Contact Form Plugin by Fluent Forms for Quiz, Survey, and Drag & Drop WP Form Builder <= 5.1.18 – Missing Authorization to Authenticated (Subscriber+) Mailchimp Integration Modification

Featured Image by Shutterstock/Cast Of Thousands

Googler’s Tip About Favicons Can Make A Big Difference via @sejournal, @martinibuster

Google’s John Mueller responded to a LinkedIn post about the visual impact of favicons in search results, sharing a tip that isn’t officially documented but could improve their visibility.

Favicons

Favicons are small icons that represent a website’s brand that are displayed in browser tabs, bookmarks, browser history and in search engine results pages (SERPs). They improve brand recognition, draws attention to itself and makes it easier to identify a brand when it’s in the search results.

Discussion On LinkedIn

A post in LinkedIn by Mark Williams-Cook (LinkedIn profile) highlighted the value of a good favicon in the search results, speculating that they might make a difference in search results interactions.

A discussion followed in which others observed the value of a favicon that draws attention to itself in the search results and that an eye-catching favicon is useful for SearchGPT.

The following screenshot shows how some favicons blend into the search results while two of them stand out, especially the one with the bold color scheme.

Screenshot Of Favicons In The SERPs

A distinctive favicon won’t help a site rank better but as can be seen above it can help the page stand out in the search results.

A Good Tip For Favicons

John Mueller’s observation about favicons mentions something really obvious but is also not mentioned in any of the official documentation about favicons. Mueller simply said that it’s not a bad idea if the favicon looks attractive when cropped into a circle.

This is what Mueller said:

“Round-croppable favicons, for those who like technical SEO.”

Designing a favicon that looks attractive when cropped into a circle something that is obvious in retrospect but easily overlooked. Considering a favicon by how well it appears cropped in a circle suggests the usefulness of testing a favicon to see what it looks like when cropped into a circle or even designing a favicon that is already in a circle so that it fills the entire available space when it’s displayed in the search results (or anywhere else).

None of Google’s documentation on favicons mentions that they are cropped into a circle nor does Google advise that it might be a good idea to design them in a round configuration.

This tip is a small and seemingly obvious one but it can make a big difference.

Read the LinkedIn discussion here:

I imagine custom favicons make an actual difference with SERP interaction…

Read Google’s Favicon documentation

Define a favicon to show in search results

Landing page guidelines – Favicons

Visual Elements gallery of Google Search – Attribution

Featured Image by Shutterstock/Cast Of Thousands

WordPress Insiders Discuss WordPress Stagnation via @sejournal, @martinibuster

A recent webinar featuring WordPress executives from Automattic and Elementor, along with developers and Joost de Valk, discussed the stagnation in WordPress growth, exploring the causes and potential solutions.

Stagnation Was The Webinar Topic

The webinar, “Is WordPress’ Market share Declining? And What Should Product Businesses Do About it?” was a frank discussion about what can be done to increase the market share of new users that are choosing a web publishing platform.

Yet something that came up is that there are some areas that WordPress is doing exceptionally well so it’s not all doom and gloom. As will be seen later on, the fact that the WordPress core isn’t progressing in terms of specific technological adoption isn’t necessarily a sign that WordPress is falling behind, it’s actually a feature.

Yet there is a stagnation as mentioned at the 17:07 minute mark:

“…Basically you’re saying it’s not necessarily declining, but it’s not increasing and the energy is lagging. “

The response to the above statement acknowledged that while there are areas of growth like in the education and government sectors, the rest was “up for grabs.”

Joost de Valk spoke directly and unambiguously acknowledged the stagnation at the 18:09 minute mark:

“I agree with Noel. I think it’s stagnant.”

That said, Joost also saw opportunities with ecommerce, with the performance of WooCommerce. WooCommerce, by the way, outperformed WordPress as a whole with a 6.80% year over year growth rate, so there’s a good reason that Joost was optimistic of the ecommerce sector.

A general sense that WordPress was entering a stall however was not in dispute, as shown in remarks at the 31:45 minute mark:

“… the WordPress product market share is not decreasing, but it is stagnating…”

Facing Reality Is Productive

Humans have two ways to deal with a problem:

  1. Acknowledge the problem and seek solutions
  2. Pretend it’s not there and proceed as if everything is okay

WordPress is a publishing platform that’s loved around the world and has literally created countless jobs, careers, powered online commerce as well as helped establish new industries in developing applications that extend WordPress.

Many people have a stake in WordPress’ continued survival so any talk about WordPress entering a stall and descent phase like an airplane that reached the maximum altitude is frightening and some people would prefer to shout it down to make it go away.

But facts cannot be brushed aside and that’s what this podcast tried to do. Everyone in the discussion has a stake in the continued growth of WordPress and their goal was not malign WordPress but discuss the current situation, identify what it is and try to reach an understanding of ways to solve the problem.

The live webinar featured:

  • Miriam Schwab, Elementor’s Head of WP Relations
  • Rich Tabor, Automattic Product Manager
  • Joost de Valk, founder of Yoast SEO
  • Co-hosts Matt Cromwell and Amber Hinds, both members of the WordPress developer community moderated the discussion.

WordPress Market Share Stagnation

The webinar acknowledged that WordPress market share, the percentage of websites online that use WordPress, was stagnating. Stagnation is a state at which something is neither moving forward nor backwards, it is simply stuck at an in between point. And that’s what was openly acknowledged and the main point of the discussion was understanding the reasons why and what could be done about it.

Statistics gathered by the HTTPArchive and published on Joost de Valk’s blog show that WordPress experienced a year over year growth of 1.85%, having spent the year growing and contracting its market share. For example, over the latest month over month period the market share dropped by -0.28%.

Crowing about the WordPress 1.85% growth rate as evidence that everything is fine is to ignore that a large percentage of new businesses and websites coming online are increasingly going to other platforms, with year over year growth rates of other platforms outpacing the rate of growth of WordPress.

Out of the top 10 Content Management Systems, only six experienced year over year (YoY) growth.

CMS YoY Growth

  1. Webflow: 25.00%
  2. Shopify: 15.61%
  3. Wix: 10.71%
  4. Squarespace: 9.04%
  5. Duda: 8.89%
  6. WordPress: 1.85%

Why Stagnation Is A Problem

An important point made in the webinar is that stagnation can have a negative trickle-down effect on the business ecosystem by reducing growth opportunities and customer acquisition. If fewer of the new businesses coming online are opting in for WordPress are clients that will never come looking for a theme, plugin, development or SEO service.

It was noted at the 4:18 minute mark by Joost de Valk:

“…when you’re investing and when you’re building a product in the WordPress space, the market share or whether WordPress is growing or not has a deep impact on how easy it is to well to get people to, to buy the software that you want to sell them.”

Perception Of Innovation

One of the potential reasons for the struggle to achieve significant growth is the perception of a lack of innovation, pointed out at the 16:51 minute mark that there’s still no integration with popular technologies like Next JS, an open-source web development platform that is optimized for fast rollout of scalable and search-friendly websites.

It was observed at the 16:51 minute mark:

“…and still today we have no integration with next JS or anything like that…”

Someone else agreed but also expressed at the 41:52 minute mark, that the lack of innovation in the WordPress core can also be seen as a deliberate effort to make WordPress extensible so that if users find a gap a developer can step in and make a plugin to make WordPress be whatever users and developers want it to be.

“It’s not trying to be everything for everyone because it’s extensible. So if WordPress has a… let’s say a weakness for a particular segment or could be doing better in some way. Then you can come along and develop a plug in for it and that is one of the beautiful things about WordPress.”

Is Improved Marketing A Solution

One of the things that was identified as an area of improvement is marketing. They didn’t say it would solve all problems. It was simply noted that competitors are actively advertising and promoting but WordPress is by comparison not really proactively there. I think to extend that idea, which wasn’t expressed in the webinar, is to consider that if WordPress isn’t out there putting out a positive marketing message then the only thing consumers might be exposed to is the daily news of another vulnerability.

Someone commented in the 16:21 minute mark:

“I’m missing the excitement of WordPress and I’m not feeling that in the market. …I think a lot of that is around the product marketing and how we repackage WordPress for certain verticals because this one-size-fits-all means that in every single vertical we’re being displaced by campaigns that have paid or, you know, have received a a certain amount of funding and can go after us, right?”

This idea of marketing being a shortcoming of WordPress was raised earlier in the webinar at the 18:27 minute mark where it was acknowledged that growth was in some respects driven by the WordPress ecosystem with associated products like Elementor driving the growth in adoption of WordPress by new businesses.

They said:

“…the only logical conclusion is that the fact that marketing of WordPress itself is has actually always been a pain point, is now starting to actually hurt us.”

Future Of WordPress

This webinar is important because it features the voices of people who are actively involved at every level of WordPress, from development, marketing, accessibility, WordPress security, to plugin development. These are insiders with a deep interest in the continued evolution of WordPress as a viable platform for getting online.

The fact that they’re talking about the stagnation of WordPress should be of concern to everybody and that they are talking about solutions shows that the WordPress community is not in denial but is directly confronting situations, which is how a thriving ecosystem should be responding.

Watch the webinar:

Is WordPress’ Market share Declining? And What Should Product Businesses Do About it?

Featured Image by Shutterstock/Krakenimages.com

Vulnerabilities in Two ThemeForest WordPress Themes, 500k+ Sold via @sejournal, @martinibuster

A vulnerability advisory was issued about two WordPress themes found on ThemeForest that could allow a hacker to delete arbitrary files and inject malicious scripts into a website.

Two WordPress Themes Sold On ThemeForest

The two WordPress themes with vulnerabilities are sold on ThemeForest and together they have over a half million sales.

The two themes are:

  • Betheme theme for WordPress (306,362 sales)
  • The Enfold – Responsive Multi-Purpose Theme for WordPress (260,607 sales)

Betheme Theme for WordPress Vulnerability

Wordfence issued an advisory that The Betheme theme contained a PHP Object Injection vulnerability that was rated as a high threat.

Wordfence was discreet in their description of the vulnerability and offered no details of the specific flaw. However, in the context of a WordPress theme, a PHP Object Injection vulnerability usually arises when a user input is not properly filtered (sanitized) for unwanted uploads and inputs.

This is how Wordfence described it:

“The Betheme theme for WordPress is vulnerable to PHP Object Injection in all versions up to, and including, 27.5.6 via deserialization of untrusted input of the ‘mfn-page-items’ post meta value. This makes it possible for authenticated attackers, with contributor-level access and above, to inject a PHP Object. No known POP chain is present in the vulnerable plugin.

If a POP chain is present via an additional plugin or theme installed on the target system, it could allow the attacker to delete arbitrary files, retrieve sensitive data, or execute code.”

Has Betheme Theme Been Patched?

Betheme Theme for WordPress has received a patch on August 30, 2024. But Wordfence’s advisory isn’t acknowledging it. It’s possible that the advisory needs to be updated, not sure. Nevertheless, it’s recommended that users of the Enfold theme consider updating their theme to the newest version, which is Version 27.5.7.1.

The Enfold – Responsive Multi-Purpose Theme for WordPress

The Enfold Responsive Multi-Purpose WordPress theme contains a different flaw and was given a lower severity rating of 6.4. That said, the publisher of the theme has not issued a fix for the vulnerability.

A Stored Cross-Site Scripting (XSS) was discovered in the WordPress theme from a flaw originating in a failure to sanitize inputs.

Wordfence describes the vulnerability:

“The Enfold – Responsive Multi-Purpose Theme theme for WordPress is vulnerable to Stored Cross-Site Scripting via the ‘wrapper_class’ and ‘class’ parameters in all versions up to, and including, 6.0.3 due to insufficient input sanitization and output escaping. This makes it possible for authenticated attackers, with Contributor-level access and above, to inject arbitrary web scripts in pages that will execute whenever a user accesses an injected page.”

Enfold Vulnerability Has Not Been Patched

The Enfold – Responsive Multi-Purpose Theme for WordPress has not been patched as of this writing and remains vulnerable. The changelog documenting the updates to the theme shows that it was last updated in August 19, 2024.

Screenshot Of Enfold WordPress Theme’s Changelog

The Enfold – Responsive Multi-Purpose Theme for WordPress has not been patched as of this writing and remains vulnerable.

Wordfence’s advisory warned:

“No known patch available. Please review the vulnerability’s details in depth and employ mitigations based on your organization’s risk tolerance. It may be best to uninstall the affected software and find a replacement.”

Read the advisories:

Betheme <= 27.5.6 – Authenticated (Contributor+) PHP Object Injection

Enfold <= 6.0.3 – Authenticated (Contributor+) Stored Cross-Site Scripting via wrapper_class and class Parameters

Google’s New Support For AVIF Images May Boost SEO via @sejournal, @martinibuster

Google announced that images in the AVIF file format will now be eligible to be shown in Google Search and Google Images, including all platforms that surface Google Search data. AVIF will dramatically lower image sizes and improve Core Web Vitals scores, particularly Largest Contentful Paint.

How AVIF Can Improve SEO

Getting pages crawled and indexed are the first step of effective SEO. Anything that lowers file size and speeds up web page rendering will help search crawlers get to the content faster and improve the amount of pages crawled.

Google’s crawl budget documentation recommends increasing the speeds of page loading and rendering as a way to avoid receiving “Hostload exceeded” warnings.

It also says that faster loading times enables Googlebot to crawl more pages:

Improve your site’s crawl efficiency

Increase your page loading speed
Google’s crawling is limited by bandwidth, time, and availability of Googlebot instances. If your server responds to requests quicker, we might be able to crawl more pages on your site.

What Is AVIF?

AVIF (AVI Image File Format) is a next generation open source image file format that combines the best of JPEG, PNG, and GIF image file formats but in a more compressed format for smaller image files (by 50% for JPEG format). AVIF supports transparency like PNG and photographic images like JPEG does but does but with a higher level of dynamic range, deeper blacks, and better compression (meaning smaller file sizes). AVIF even supports animation like GIF does.

Is AVIF Supported?

AVIF is currently supported by Chrome, Edge, Firefox, Opera, and Safari browsers. Not all content management systems support AVIF. However, both WordPress and Joomla support AVIF. In terms of CDN, Cloudflare also already supports AVIF.

I couldn’t at this time ascertain whether Bing supports AVIF files and will update this article once I find out.

Current website usage of AVIF stands at 0.2% but now that it’s available to surfaced in Google Search, expect that percentage to grow. AVIF images will probably become a standard image format because of its high compression will help sites perform far better than they currently do with JPEG and PNG formats. https://w3techs.com/technologies/overview/image_format

AVIF Images Are Automatically Indexable By Google

According to Google’s announcement there is nothing special that needs to be done to make AVIF image files indexable.

“Over the recent years, AVIF has become one of the most commonly used image formats on the web. We’re happy to announce that AVIF is now a supported file type in Google Search, for Google Images as well as any place that uses images in Google Search. You don’t need to do anything special to have your AVIF files indexed by Google.”

Read Google’s announcement:

Supporting AVIF in Google Search

Featured Image by Shutterstock/Cast Of Thousands

CMOs Called Out For Reliance On AI Content For SEO via @sejournal, @martinibuster

Eli Schwartz, Author of Product-Led SEO, started a discussion on LinkedIn about there being too many CMOs (Chief Marketing Officers) who believe that AI written content is an SEO strategy. He predicted that there will be reckoning on the way after their strategies end in failure.

This is what Eli had to say:

“Too many CMOs think that AI-written content is an SEO strategy that will replace actual SEO.

This mistake is going to lead to an explosion in demand for SEO strategists to help them fix their traffic when they find out they might have been wrong.”

Everyone in the discussion, which received 54 comments, strongly agreed with Eli, except for one guy.

What Is Google’s Policy On AI Generated Content?

Google’s policy hasn’t changed although they did update their guidance and spam policies on March 5, 2024 at the same time as the rollout of the March 2024 Core Algorithm Update. Many publishers who used AI to create content subsequently reported losing rankings.

Yet it’s not said that using AI is enough to merit poor rankings, it’s content that is created for ranking purposes.

Google wrote these guidelines specifically for autogenerated content, including AI generated content (Wayback machine copy dated March 6, 2024)

“Our long-standing spam policy has been that use of automation, including generative AI, is spam if the primary purpose is manipulating ranking in Search results. The updated policy is in the same spirit of our previous policy and based on the same principle. It’s been expanded to account for more sophisticated scaled content creation methods where it isn’t always clear whether low quality content was created purely through automation.

Our new policy is meant to help people focus more clearly on the idea that producing content at scale is abusive if done for the purpose of manipulating search rankings and that this applies whether automation or humans are involved.”

Many in Eli’s discussion were in agreement that reliance on AI by some organizations may come to haunt them, except for that one guy in the discussion

Read the discussion on LinkedIn:

Too many CMOs think that AI-written content is an SEO strategy that will replace actual SEO

Featured Image by Shutterstock/Cast Of Thousands