Apr 1 2025
Social media optimization with Yoast SEO

Are you tired of your social media efforts not achieving the results you hoped for? It might be time to scale up your social media optimization efforts. Your content might be good, but you could do various enhancements to make it stand out. For instance, your content needs proper metadata for X, Facebook, and the like to appear properly on each platform. Yoast SEO can help you do this quickly.

Table of contents

Sharing your freshly written (or optimized) content on social media is important. It helps you stay in touch with your audience and update them on news about your business and related topics. But to get their attention, you need to optimize your social media posts before you share them.

In this article, we’ll explain how you can optimize your posts for Facebook and X, and how our plugin can help you with that! Lastly, we’ll briefly discuss Pinterest and the use of Rich Pins.

Social media optimization is about improving how you use social media platforms to build your online presence. You do this not only by creating and sharing content for every platform you’d like to be active on but also by optimizing that content in such a way that you get traffic to your site. The goal is to build strong connections with your audience and to keep them engaged.

Social media optimization starts with well-optimized, highly relevant content that grabs attention. For most platforms, images and video are best suited for this. You can test various formats and ideas to see what your audience prefers. You can use any of the social media analytics tools to do this. Also, find the best times to publish your content to get the best engagement. Your posts should also have metadata for specific platforms like X Cards or OpenGraph for Facebook to help these platforms understand your content.

After posting, remember to engage with your audience. Respond to comments, participate in discussions, and listen to what people say about you and your content. Track your best-performing posts and use data to improve your content to stay relevant and engaging.

Promoting your content on various platforms makes sense in most cases. Remember to share your articles, videos, and other content on whatever social media network makes sense for you and your audience. Read this article if you don’t know where to begin with your social media strategy.

Facebook and other social media

Years ago, Facebook introduced OpenGraph to determine which elements of your page you want to show when someone shares that page. Several social networks and search engines use Facebook’s OpenGraph, but the main reason for adding it is for Facebook itself. Facebook’s OpenGraph support is continuously evolving, but the basics are simple. With a few pieces of metadata, you declare:

  • What type of content is this?
  • What’s the locale?
  • What’s the canonical URL of the page?
  • What’s the name of the site and the title of the page?
  • What’s the page about?
  • Which image/images should be shown when this post or page is shared on Facebook?

Social media preview in Yoast SEO

When you use Yoast SEO, most of the values above are filled out automatically based on your post’s data. It uses the locale of your site, the site’s name, SEO title, the canonical, the meta description value, etc, to fill out most of the required OpenGraph tags. You can see what your post will look like when you click on ‘Social media appearance’ in the Yoast SEO sidebar:

You’ll notice the Social media appearance button in the sidebar opening the modal for the feature

This preview tab allows you to edit how your Facebook post is shown when shared. Our plugin lets you change your social image, title, and description in your preview. This makes your social media optimization much quicker and easier, as you won’t have to leave your post to make these changes.

Make more impact on social media with Yoast SEO Premium!

Get Yoast SEO Premium today and make it quick and easy to manage how your social media snippets look.

If you use the options for social media optimization in Yoast SEO, your Facebook post could look like this when you share the URL of a post or page:

Example of a Facebook post as seen on Yoast’s profile

So what do you need to do?

  1. First, go to Yoast SEO → Settings → Site representation, and fill in your social media accounts.
  2. Afterward, go to Yoast SEO → Settings → Social sharing, and make sure OpenGraph is enabled.
  3. Then, set a good default image under the site basics settings. This image is used when you have a post or page that does not contain an image. It’s important to set this image to ensure that every post or page has an image when shared. Facebook is forgiving when uploading images, but 1200px by 630px should work well.
  4. Lastly, follow the steps in this article to go to your personal WordPress profile and add a link to your Facebook profile, if you want to associate your Facebook profile with your content. If you do, be sure to also enable the ‘Follow’ functionality on Facebook.

You can complete all of these steps in a few minutes. After that, Yoast SEO takes all of the work out of your hands. However, it is important to remember that Facebook sometimes doesn’t immediately pick up changes. So, if you want to “debug” how Facebook perceives your page, enter your URL in the Facebook Sharing Debugger and click the Debug button. If the preview that you see there isn’t the latest version, you can try the Scrape again button. But remember that it can take a while for Facebook to see your changes.

OpenGraph for Video Content

If you have video content, you must do more work unless you use our Video SEO plugin. This plugin handles all the needed metadata and lets you share your videos on Facebook.

X

X’s functionality is quite similar to Facebook’s. The name of this functionality is X Cards. X “falls back” on Facebook OpenGraph for several of these values, so we don’t have to include everything. But it still is quite a bit. We’re talking about:

  • the type of content/type of card
  • an image
  • a description
  • the X account of the site/publisher
  • the X account of the author
  • the “name” for the domain to show in an X card

X preview in Yoast SEO

As you might have seen in Yoast SEO, optimizing your X listings is also an option. Simply click that tab to preview how your page appears when it gets shared to X. By default, the plugin uses the title, description and image you enter in the search appearance preview. Of course, this tab allows you to change these for your Twitter post.

Here’s an example of what your post could look like with all the required metadata our plugin helps you add:

An example of a post on Yoast’s X profile

So what do you need to do?

Ensure X card metadata is enabled by going to Yoast SEO → Settings → Site features → Social sharing and activating the X feature. This leaves a couple of values for you to fill out in the settings, which you can do using this guide on activating X Cards in Yoast SEO.

Do you spend a lot of time tweaking the preview appearance of each page or post? You’ll be glad to know that Yoast SEO Premium also offers a very helpful feature: the ability to set default templates for your social snippets. With this powerful feature, you can design the ideal social appearance for all your content and feel certain that the output will always look great to whoever is sharing it.

Use variables to set up templates to optimize your social media postings

What about Pinterest?

Pinterest’s Rich Pins allow for OpenGraph markup as well. Add variables like product name, availability, price, and currency to your page to create a rich pin. As this is mainly interesting for products, we decided to add functionalities to create rich pins to our Yoast WooCommerce SEO plugin.

Read more: How to promote your products and earn money on Pinterest »

Conclusion on social media optimization

So, go ahead and use Yoast SEO to optimize your social media. It isn’t very hard; it just takes a few minutes of your time, and you will reap the rewards immediately. As these social networks add new features, we’ll keep our plugin and this article up-to-date. So, be sure to update the Yoast SEO plugin regularly.

Keep reading: Social Media Strategy: where to begin? »

Avatar of Edwin Toonen


Edwin Toonen

Edwin is an experienced strategic content specialist. Before joining Yoast, he worked for a top-tier web design magazine, where he developed a keen understanding of how to create great content.

Ecommerce MGMT 0 Comments
Jun 28 2024
44 Pinterest Statistics And Facts For 2024 via @sejournal, @annabellenyst

While it may not have the reach or revenue of big-hitters like Facebook and Instagram, Pinterest is absolutely a social platform worth exploring.

With its focus on visual discovery and inspiration, Pinterest occupies its own niche space in the social media landscape, which offers unique opportunities for marketers and brands.

Pinterest’s users are active, devoted, and take action – a powerful combination that not all social networks, even the biggest, can boast.

In this article, we’ll explore some of the latest facts and statistics highlighting Pinterest’s reach, user behavior, advertising potential, and more in 2024.

Let’s get started.

Pinterest Overview

1. Pinterest is the world’s 15th most-used social platform in 2024, with over 518 million global active users.

2. Global users spend an average of 1 hour and 45 minutes on Pinterest’s Android app per month.

3. Approximately 27.3% of Pinterest Android users open the app every day.

4. The same users open the Pinterest app approximately 48 times per month.

5. Pinterest is the seventh most visited social network in the US, with an estimated 266 million monthly visits in April 2024.

6. Of its monthly US visitors, roughly 62.5% are desktop users.

7. US users spend an average of 11 minutes and 25 seconds on Pinterest per visit.

8. Pinterest is the 28th most searched query globally, with a search volume of 72,120,000.

9. Compared to other traditional social media platforms, Gen Z rates Pinterest more highly for promoting and preserving well-being metrics such as “self-worth, belonging, and purpose.”

(Source) (Source) (Source) (Source) (Source)

Pinterest Company Background

10. Pinterest was founded in March 2010 by Ben Silbermann, Evan Sharp, and Paul Sciarra. It evolved from an earlier app called Tote, which was designed as a virtual substitute for paper catalogs.

11. The current CEO of Pinterest is Bill Ready.

12. Pinterest is headquartered in San Francisco, California.

13. The company has approximately 1,001 to 5,000 employees.

(Source) (Source) (Source)

Pinterest Financial Performance

14. As of May 2024, Pinterest has a market cap of more than $28 billion.

15. Pinterest generated $740 million in revenue in Q1 of 2024, reflecting a 23% increase year-over-year.

16. In 2023, Pinterest generated more than $3 billion in revenue.

(Source) (Source)

Pinterest User Statistics

17. Pinterest has 518 million monthly active users (MAUs) in 2024, an increase of 12% year-over-year. This puts Pinterest well into the coveted “half a billion users” club.

18. More than 40% of Pinterest users are Gen Z, and this demographic saves more content than any other.

19. Pinterest has 98 million MAUs in the US and Canada alone.

20. In Europe, the platform has 140 million MAUs.

21. The remaining 279 million MAUs are dispersed around the world.

22. Pinterest’s audience is skewed towards women, who make up 79.5% of its user base.

23. In the US, 35% of adults use Pinterest.

24. Women are significantly more likely to use Pinterest than men in the US, with usage rates of 50% compared to 19%.

25. People aged 25-34 years old make up the bulk of Pinterest’s users, with 81.9 million in 2023 (accounting for 30.9% of the company’s total ad audience).

(Source) (Source) (Source) (Source) (Source)

Pinterest Statistics By Location

26. The United States is the most prominent global audience for Pinterest, with more than 90.1 million active users.

27. As of April 2023, Pinterest’s global audience size includes:

Country Active Pinterest Users
US 90.1 million
Brazil 34.2 million
Mexico 23.6 million
Germany 16.8 million
France 12.7 million
The UK 10.1 million
Canada 9.7 million
Italy 9.5 million
Spain 8.1 million
Colombia 7.4 million

(Source)

Pinterest Advertising

28. Advertisers can reach 317 million users on Pinterest in 2024.

29. The top reason people use Pinterest is to find new products and brands.

30. About 36.8% of active Pinterest users say they use the platform to follow or research brands and products, making it the most popular activity on the platform (which isn’t true for any other social network).

31. Approximately 7.67% of web traffic to third-party websites arrives via Pinterest links, a 25.9% increase year-over-year.

32. Pinterest’s ad impressions grew by 38% in Q1 of 2024.

33. Ads on Pinterest deliver a cost per conversion that is 2.3 times more efficient than those on other social media platforms.

34. Retail brands experience twice the return on ad spend (ROAS) with Pinterest ads compared to ads on other social media platforms.

35. Female users aged 25-34 years old constitute the biggest cohort of Pinterest’s advertising audience, at 20.3%. Close behind are female users aged 18-24 years old, at 19.8%.

36. About 80% of weekly Pinterest users report feeling inspired by the shopping experience on the platform.

37. Almost all (96%) of Pinterest’s top searches are unbranded, indicating that users are open to discovering new ideas.

38. Pinterest shoppers spend twice as much per month compared to users on other platforms.

(Source) (Source) (Source) (Source) (Source) (Source)

Pinterest Content and Engagement

39. Pinterest users save 1.5 billion Pins every week.

40. About 85% of weekly Pinterest users say the network is their go-to platform when starting a new project.

41. Pinterest is seen as a positive online space by 80% of its users.

42. Pinterest users are actively shopping on the platform; 85% of users have made purchases directly from Pins.

43. About 80% of weekly users have found new brands or products on the platform.

(Source)

Most Followed Pinterest Boards

44. Here are some of the most followed Pinterest boards in 2024:

Board Followers*
1 Joy Cho / Oh Joy! 15.1 million
2 Poppytalk 10.4 million
3 BuzzFeed’s Tasty 10.3 million
4 Etsy 9.77 million
5 Maryann Rizzo 9 million
6 Mamas Uncut 8.5 million
7 Cathie Hong Interiors 7.9 million
8 Jane Wang 7.7 million
9 Erica Chan Coffman 7.2 million
10 Bonnie Tsang 7 million

*Pinterest followers as of May 2024

(Source)

In Summary

Though it serves a slightly more niche audience than some social media platforms, Pinterest has a highly loyal, dedicated audience that regularly uses the platform to shop, discover brands, and garner inspiration for their day-to-day lives.

This is all to say: Pinterest possesses a ton of potential as a marketing tool for brands and marketers who are savvy and can use it to their advantage.

Hopefully, these facts and statistics will help you leverage Pinterest’s platform to benefit your business and 2024.

More resources: 

Featured Image: Kaspars Grinvalds/Shutterstock

Ecommerce MGMT 0 Comments
Jun 4 2024
How To Increase Website Traffic After The Google Update: 5 Blogger-Tested Tips via @sejournal, @getStay22

This post was sponsored by Stay22. The opinions expressed in this article are the sponsor’s own.

The latest Google update hit our partners – travel bloggers – hard. Despite the challenges presented by this update, we are amazed by their resilience.

Although we cannot influence Google, we can definitely take charge of the things within our reach.

Here are five travel blogger-tested ways to increase website traffic after the latest Google update.

Get the most out of each visitor. Check out our guide, Ten Tips for Maximizing Revenue for Travel Bloggers.

1. Use Pinterest As An Additional Search Engine

Many people think of Pinterest as a social media platform, but it functions much more as a search engine.

Pinterest’s tools make it a fantastic way to get visitors to your website.

How To Get Started With Pinterest

  1. Create a new business account or link/convert a personal account to gain access to business tools like Pinterest Business Hub and Pinterest Analytics, which allow you to monitor searches and keywords.
  2. Write a catchy bio for your profile. If you have niche keywords you use on your website, include them here.
  3. Claim your website, allowing you to track whenever someone shares your website content on Pinterest. Additionally, it will automatically include your Pinterest profile and a follow button so you can attract more visitors.

How To Use Pinterest Like A Pro

Pinterest is built around pictures, so having great visuals is critical. You want to make yours stand out on the page.

  1. When you travel, snap many pictures and pick the best ones later.
  2. Use design tools like Canva to add text, create interesting layouts, and add branding elements.
  3. Create boards to organize your content into categories, such as by destination or blog post type.
  4. Just like any other search engine, keyword research is necessary on Pinterest. Use business tools like Pinterest Trends, which lets you see keyword search volume and which pins are most popular for them.
  5. Use your selected keywords everywhere possible, including pin titles, pin descriptions, and board descriptions.
Screenshot from Pinterest Trends, June 2024

Before you start pinning, optimize your blog posts to maximize revenue to ensure every visitor counts. See how to do that in our guide Ten Tips for Maximizing Revenue for Travel Bloggers.

2. Keep Visitors Engaged With Email Marketing

Email marketing is important because you own it. Instagram could ban your account, Google can derank you, but your email list is always yours.

Use this strategy to build less volatile, consistent traffic instead of new traffic.

How To Get Started With Email Marketing

  1. Select an email marketing provider. Travel bloggers love MailerLite and MailChimp because they are low-cost and simple.
  2. Start collecting email addresses. Create a mailing list signup form with your website host and insert it at the end of posts to collect your readers’ information.

How To Use Email Marketing Like A Pro

  1. Create a lead magnet that entices readers to share their information in exchange for it. Popular lead magnets in the travel blogging community are travel guides, ebooks, and itineraries.
  2. The goal of email is to get your reader onto your site. Keep your emails short and include impressive pictures and a clear link to your website. Leave them wanting more so that they click through.
  3. Before sending an email directing traffic to one of your pages, ensure the page is set up to maximize revenue. See how in our guide, Ten Tips for Maximizing Revenue for Travel Bloggers.

“While SEO is often touted as the king of traffic, good email marketing is the absolute queen. We regularly see spikes in our web analytics when we email our audience, but those spikes aren’t just temporary. They help our users build habits. We simply wouldn’t have nearly the business we have today without activating our email list.”

Beth Stanos, Wanderful CEO & Founder

    3. Add Your Content To Flipboard To Grab More Website Visits

    Flipboard is an article curation website that lets users flip through articles from different publications, like magazines.

    How To Get Started With Flipboard

    1. Download the Flipboard app on mobile and create an account and profile.
    2. Create Flipboard magazines. These are topic categories that group your content (much like Pinterest boards).
    3. Add your blog posts to them from the magazine page on Flipboard or the Flipit Chrome bookmark.
    Screenshot taken from Flipboard, June 2024

    How To Use Flipboard Like A Pro

    1. Add your fresh blog posts to Flipboard right after publishing.
    2. Add relevant content to your magazines that isn’t your own. Engaging with other bloggers’ content and maintaining new content in your magazines helps your reach.
    3. Include your target keywords in your magazine descriptions, post captions, and profile.

    “Flipboard has become a major traffic source for all 3 of my websites. They have fantastic tools for creators, like storyboards, scheduling, and RSS feeds for magazines, making creating and sharing compelling content easy.”

    Amanda O’Brien, theboutiqueadventurer.com Founder

    4. Get Discovered With Short-Form Videos On Social Media

    Did you know 77% of travelers use social media when planning their trips? Get their eyes on your content with short-form videos on platforms like TikTok, Instagram, and YouTube shorts.

    These platforms have algorithms to serve your content to people who don’t follow you, making them ideal for readers to discover you.

    How To Get Started Making Videos

    1. Create your accounts on YouTube, Instagram, and TikTok.
    2. Download Capcut, a free mobile app for video editing. It’s better than the in-app editing functionality, with pre-installed templates and effects.
    3. Create a Linktree account or an alternative. All three platforms make it difficult for users to leave and visit your site, so a place where users can go for all your links is necessary.
    “PLACES ON EARTH WITH THE BLUEST WATER” by @thetravelshack, June 2024

    How To Make Short Video Content Like A Pro

    1. While traveling, keep video creation in the back of your mind. When you see eye-catching scenery or an interesting environment, be ready to capture it in video. Your video’s “wow” factor differentiates between a mediocre and a fantastic video.
    2. On Instagram, write detailed captions. On YouTube and TikTok, keep captions as brief as possible.
    3. Voice-over, on-screen text, and music are crucial to your engagement rate. You can add these with Capcut or in-app.
    4. Pick your video thumbnails carefully. Make sure they stand out in a grid of other videos.
    5. Finally, keep your short video short. The ideal length for a Reel is seven to eleven seconds, a TikTok 21 to 34 seconds, and a YouTube Short 25 to 35 seconds.

    “TikTok helped us to get our second blog on Mediavine. We shared detailed videos about “how to do something” and always included a call to action, directing viewers to our blog for more information. In recent years, we’ve had videos go viral while encouraging followers to visit the link in our bio. This has resulted in thousands of clicks to our websites.”

    Natasha Alden, theworldpursuit.com Co-Founder

    5. Expose Yourself To New Audiences With Guest Posting

    Having your writing published on another website gives you access to a whole new audience, making it an excellent strategy for attracting new readers.

    How To Start Guest Posting

    1. Find places that accept guest posts. Many publications have open submissions that you can submit to.
    2. If you see a site that has guest posts but no open submissions, find their contact information and send an inquiry email.
    3. Create a pitch by explaining your travel expertise and provide writing samples.

    How To Guest Post Like A Pro

    1. When creating your pitch, understand the site’s needs. What content gaps do they have? Focus your pitch there.
    2. Organic guest posting opportunities arise if you take the time to network. Meeting and developing friendships with travel bloggers is a great way to share audiences. You can network on social media, as well as in-person events like TBEX, TravelCon, and Traverse.
    3. Create a clear link back to your blog and include a catchy description so readers will be enticed to read more of your content.
    4. Strategize by monitoring the traffic of potential sites with tools like SEMRush and pick the best option.
    Screenshot from japan.travel, June 2024

    “Creating content for another publication to share as a standalone article allows you to share new expertise about a certain area. Whether through the article itself or subsequent social shares, a new audience gets exposure to you as a writer.”

    William Tang, goingawesomeplaces.com Founder

    See how William Tang made travel blogging his full-time job with the help of Stay22’s revenue-boosting tools. Read the case study.

    Compensate For Traffic Dips By Maximizing Your Revenue.

    Maximize your conversions with strategic CTA placement and Stay22’s cutting-edge AI-powered affiliate tools! Skyrocket your affiliate sales with these proven tips:

    DOWNLOAD OUR GUIDE: Ten Tips for Maximizing Revenue for Travel Bloggers.

    DOWNLOAD GUIDE

    Image Credits

    Featured Image: Image by Shutterstock. Used with permission.

    Ecommerce MGMT 0 Comments
    Feb 1 2024
    Use social media to increase your sales

    Social media isn’t just for sharing memes and cat videos. It can be a useful tool to boost your sales or get more subscriptions. Just think about it: billions of users are scrolling through various social media platforms everyday. If you know how to reach them, you’ll be increasing your sales while connecting with your audience. Want to know how? Just read on!

    Let’s quickly look at the benefits before we dive into the how. Because there are plenty! For example, social media is an affordable way to reach your audience across multiple platforms. You won’t need a big budget in order to have a successful social media strategy. 

    Social media is also the preferred platform for most people to receive news about your new products or services, according to 68% of consumers. And one of the reasons for this is that social media feels more personal. The communication lines feel shorter. Which is important, because most people say that the most memorable brands on social media are the ones that respond to customers. 

    1. Treat social media like a shopping mall

    Because your audience is. They’re buying more and more on social media marketplaces. In 2023, sales were expected to reach $1.3 trillion dollars, which is huge. Especially compared to 2020, when sales reached ‘just’ $560 billion dollars. 

    It’s clear that the industry is growing rapidly, so why not take advantage and make your products or services available on social media? A few popular ones are Facebook Shop, TikTok Shop, Instagram Shopping, and Pinterest Product Pins. And there are many more, so we suggest researching which ecommerce platforms work best for you and your audience.

    Example of Instagram Shopping in a meme post by Loop Earplugs

    2. Try conversational commerce

    Have you ever received a promotional code or discount in your direct messages (DMs)? Or perhaps you’ve asked a question about a product via WhatsApp? That’s conversational commerce.

    So, why should you try this? Because for your audience, it can feel like they’re talking to a store employee in-person, except virtually. They can ask questions, and receive advice and recommendations. Conversational commerce also simplifies the buyer journey. Your audience can read reviews, explore products, ask questions, and hit the checkout button without ever having to go somewhere else. 

    An example of conversational commerce. It depicts a chat of a fictional company with a potential customer about yoga leggings. The customer asks the company for help and the company shows a few products. All the products have a buy button.
    Example of conversational commerce
    Source: ShipBob

    The difference between conversational commerce and social media commerce

    So, what’s the difference? Mostly, the place where the sale happens. Conversational commerce is your Instagram DMs, for example, and social media commerce takes place in Instagram Shopping.

    3. Don’t post on a Sunday

    It sounds funny, but it’s true. There are good and bad moments to post on social media, but Sunday is by far the worst. That’s not to say you can never post on a Sunday – just that you’ll get more engagement if you post on a different day. 

    The best time to post differs per social media platform, so it’s good to be aware of what those times are. Otherwise, your audience won’t ever see your content. And that’s a shame!

    4. Don’t put your eggs in one basket

    In the same vein, it’s generally a good idea to become active on multiple social media platforms. After all, you want to reach as many people as possible. Not everyone in your audience uses Instagram – some might be very loyal Facebook users! 

    However, a large part of your audience uses more than one social media platform. This gives you plenty of opportunity to connect with them multiple times a day. Just don’t spread yourself too thin! You don’t want to copy and paste your content on every platform. Instead, it’s better to focus on a maximum of three social media platforms, and create good content for those.

    5. Post what your audience likes

    So, what is good content? In the world of social media, this means content that your audience wants to share and engage with. Generally, this also means: images and videos. Last year, for example, online videos had an audience reach of 92.3% among internet users worldwide! The most popular videos were music videos, memes, and tutorial or how-to videos. 

    A graph titled most popular video content type world wide. The most popular type is music video with 49.4% followed by comedy, meme, or viral video with 35.3%. Then, in descending order, it's tutorial or how-to videos, video live stream, educational video, product review video, sport clips or highlights video, gaming video, and at the bottom is influencer videos and vlogs.
    Most popular video content type worldwide
    Source: Statista

    Of course, this doesn’t have to be the case for your audience. Perhaps they really like funny product pictures, or customer testimonials. Simply look at how many people like, comment, and share your product pictures versus your other content. Is it a lot more? Then you should make more! 

    And don’t forget to make your post accessible, so everyone can read and engage with your content.

    Relevant content usually does well too

    If you keep up with trends, you’ll never be lost for content to create and post. Granted, you should be aware of what trends appeal to your audience. Referencing an exciting new change in the Lego company, for example, might not interest your audience of horse enthusiasts. 

    Global news, however, generally speaks to a lot more people. By referencing a recent global event, you could attract your audience’s attention and keep your brand relevant at the same time. 

    Don’t overwhelm your audience

    Always choose quality over quantity. If you worry that you might be prioritizing quantity, simply ask yourself the following questions:

    • Is this original?
    • Does this content help my followers?
    • Is this inspiring or entertaining or actionable? 

    Another tip that might help is creating a social media calendar. If you plan in advance how many times a week you’ll post and what you’ll post, then you don’t risk overwhelming your audience. Just keep some space for spontaneous posts. For example, when a meme has gone viral and you want to jump on the bandwagon. 

    Hopefully, you’ll feel inspired about how you can use your business’s social media in new ways. Perhaps you want to try conversational commerce? Maybe you want to create more content that references memes. Whatever it is, just be sure that you pick what fits your brand. Because in a world with millions of posts, you want your content to be uniquely yours.

    Read more: Social Media Strategy: where to begin »



    Cindy Paul

    Cindy is a content manager at Yoast. She writes and optimizes blog posts, and enjoys writing content that will help people create better content for their site and users.

    Avatar of Cindy Paul

    Coming up next!

    Ecommerce MGMT 0 Comments