New: From longform to key takeaways, in seconds. Meet Yoast AI Summarize

Today, we’re excited to welcome Yoast AI Summarize to our growing family of AI features. Just like our other AI tools, this new feature is designed to make your publishing process faster and easier by putting powerful, practical AI right where you work, in the WordPress Block Editor. 

Yoast AI Summarize is perfect for bloggers, content teams, agencies, and publishers who want to give readers instant value while also making sure their posts clearly communicate the intended message. 

What does Yoast AI Summarize do? 

You’ve finished drafting your post, great! But before you hit “Publish,” wouldn’t it be helpful to instantly see the core points your content is actually conveying? That’s exactly what Yoast AI Summarize does. 

With one click, you can insert a Key Takeaways block into your content. Yoast AI Summarize scans your post’s main body and creates a short, bullet-point summary, giving your readers a quick, scannable snapshot, and giving you a chance to check if your post is truly saying what you want it to. 

How you can access the new feature 

Yoast AI Summarize is automatically available to all Yoast SEO Premium customers. Just make sure you’ve updated to the latest version and granted consent to use AI. 

Once enabled, simply: 

  1. Open your post in the WordPress Block Editor
  1. Add the new block from the “Yoast AI Blocks” section 
  1. Click to generate summary, and watch your Key Takeaways section appear in seconds. 

Where you can use Yoast AI Summarize 

Right now, Yoast AI Summarize works in the WordPress Block Editor on posts and pages. The block is fully editable, you can change the title, rewrite bullet points, or move it anywhere in your content flow. 

Pricing and usage 

There are no hidden costs for Yoast AI Summarize, it’s included in Yoast SEO Premium. Like our other AI features, it uses our spark counter to track usage. 

  • A spark is a single click on an AI feature. 
  • Generating one summary = one spark. 
  • Your spark counter resets at the start of each month. 
  • There’s currently no hard limit, so you can experiment freely. 

Limitations 

Yoast AI Summarize is currently in beta. That means you may notice a few restrictions: 

  • Only available in the WordPress Block Editor
  • Summaries are excluded from Yoast SEO and Readability Analysis to protect your scores. 
  • Currently works only on published or drafted content within supported blocks. 
  • For very long posts, it may take a few seconds for the summary to generate. 

Try out Yoast AI Summarize today 

Upgrade to Yoast SEO Premium to unlock this and all our AI features, including the award-nominated Yoast AI Generate and the powerful Yoast AI Optimize. With Yoast AI Summarize, you can work faster, keep your content aligned with your intent, and give your readers instant value with clear, scannable takeaways. 

Update to the latest version and try it out today! 

seo enhancements
 A smoother Redirect Manager and Yoast AI Optimize for Classic Editor 

We just introduced two new updates to Yoast SEO Premium that focus on clarity and speed. Yoast SEO Redirect Manager just got a cleaner, more user-friendly workspace. After heavy testing, Yoast AI Optimize is now available for the Classic Editor. It helps you optimize your copy for readability and SEO without disrupting your workflow or website performance. 

Redirects, made simpler 

The Redirect Manager helps you prevent errors like 404s and 410s by automatically prompting you to create redirects when you move or delete content. The core functionality remains the same. The new design makes redirect management easier and clearer. 

Here’s a quick reminder of what the Redirect Manager helps you do: 

  • Quickly set up and manage redirects without digging through menus 
  • See exactly where each redirect starts and ends 
  • Import and export multiple redirects in bulk using CSV files 
  • Apply advanced regex rules to support more complex setups, such as full migrations 

Whether you’re making small updates or handling a major restructuring, everything is easier to manage. No extra tools or technical steps required. It’s all built into your Yoast SEO Premium. 

Yoast AI Optimize in the Classic Editor 

Yoast AI Optimize brings smart, targeted SEO support into your writing flow. After heavy testing, we extended it to the Classic Editor. Improvements are easy to review and apply, and the final decision stays within the editor, under your complete control. 

Optimize faster, keep your control: 

  • Get real-time AI suggestions that help improve SEO and readability 
  • Edit suggestions to match your style and tone of voice 
  • Apply or dismiss suggestions easily without breaking your writing flow 
  • Use it in both the Classic and Block editors with Yoast SEO Premium 

Supports optimization for: 

  • Keyphrase in introduction 
  • Keyphrase distribution 
  • Keyphrase density 
  • Sentence length 
  • Paragraph length 

Yoast AI Optimize helps improve SEO scores faster while keeping a natural writing style, in both the Classic and Block editors. 

A smarter analysis in Yoast SEO Premium

Yoast SEO Premium has a smart content analysis that helps you take your content to the next level!

seo enhancements
Try AI-powered SEO with 10 free Sparks.

Writing the right SEO title or meta description can be time-consuming, especially when unsure what works best. That’s where Yoast AI Generate comes in. Now, all Yoast SEO users can try it with 10 free Sparks. 

What does Yoast AI Generate do? 

Yoast AI Generate suggests SEO titles and meta descriptions based on your content and keyphrase to help your content stand out in search results and attract more visitors.  

It analyzes your post and offers tailored suggestions that are clear, relevant, and optimized for search, without starting from scratch.  

Use Yoast AI Generate to:  

  • Speed up your workflow  
  • Improve your search snippet quality  
  • Feel more confident about what you publish  

You stay in control: review, edit, or regenerate suggestions before applying them.  

Here’s why you’ll love this opportunity  

  • You can try Yoast AI Generate with 10 free Sparks   
  • You don’t need to create an account   
  • You don’t need to upgrade or share credit card information  

The free sparks do not regenerate; this is a one-time offer.

Why we’re offering this  

Not everyone can experience the effectiveness of our AI tools, especially if you’re using the free plugin. This offer makes it easy to try Yoast AI Generate immediately and see the value for yourself, without needing to commit. It’s a simple way to explore what smarter SEO can look like in your workflow  

Read how to use Yoast AI Generate in your Yoast SEO and start optimizing.  

seo enhancements
Updated llms.txt: More control for future discovery 

Table of contents

AI tools are changing how people discover your website, and not always in the way you’d want. 

They might surface old blog posts, low-priority pages, or content that no longer reflects your brand. That can confuse users, damage trust, and dilute your expertise. 

That’s where llms.txt comes in. And now, you can personalize it. 

Choose what AI sees 

The llms.txt file points large language models to the content on your site that deserves attention. With the latest update, you’re in control: 

  • Manual mode: Pick the exact posts or pages you want to include. 
  • Automatic mode: Let Yoast handle it by prioritizing cornerstone content and sticky posts, updated for you weekly. 
  • Easy toggle: Turn the feature on or off anytime. No coding, uploads, or extra tools. 

Why this matters 

AI is already influencing how people experience your site and brands through summaries, answers, and search results. 

If it highlights the wrong content, it can: 

  • Misrepresent your business 
  • Confuse your audience 
  • Undermine your credibility 

This update gives you more control over how your site is understood by large language models now and as AI-driven search continues to evolve. 

Built for the future of SEO 

  • Fully integrated in Yoast SEO and Yoast SEO Premium 
  • No third-party plugins needed 
  • Designed specifically for AI visibility, not just general SEO 

You’ll find all llms.txt settings in the Site Features panel. Just flip the switch and choose the setup that works best for you. 

Learn how to set up llms.txt in Yoast SEO 

Redesigned Shopify onboarding: thoughtful UX, real impact 

Today we’ve launched a redesigned onboarding experience for Yoast SEO for Shopify, built to guide, support, and empower every user from the moment they install. Customer-centric marketers and designers know, first impressions matter, and thoughtful onboarding is the first step to long-term success. 

A new onboarding, designed with care 

We’ve simplified the setup process, removed unnecessary steps, and introduced a guided, narrative-style welcome experience that makes it easier to get started and harder to get stuck. 

Whether you’re new to SEO or scaling a large store, our goal is the same: help you feel confident from the first click. 

“We wanted users to land in the onboarding flow and immediately understand two things: how the app can help them improve their Shopify store’s SEO, and what steps to take first to see results.” Tom Ottjes, UX Designer at Yoast 

Behind the scenes: Service design in action 

This onboarding redesign isn’t just a UI refresh, it’s the result of a service design approach that included: 

  • Journey mapping based on real user behavior 
  • Cross-functional collaboration across UX, development, support and marketing using service blueprints
  • Strategic improvements to both front-end and back-end processes 

Want to learn how a single blueprint helped align our teams and reshape the onboarding experience? 

Read the full story behind the update: Redesigning onboarding for impact 

What’s next? 

We’re already working on the next phase of improvements designed to improve our customers’ experience, including smarter in-app guidance and contextual feature onboarding.   

Thanks to everyone who shared feedback along the way. Keep it coming, we’re listening, learning, and building better together.  

seo enhancements
Update on Yoast AI Optimize for Classic Editor 

Recently, we announced the rollout of Yoast AI Optimize for the Classic Editor in WordPress. We’re excited to see the positive response and engagement with this new feature. 

During the initial rollout, we discovered a technical issue where unintended classes were being added to content for some users. While these added classes are harmless and do not impact the functionality or appearance of your content, they should not have been added, that’s on us.

We take this seriously, and to maintain the quality you expect, we’ve been actively working on a solution. We’re pleased to share that a fix has now been released, and the issue has been resolved. For users already affected, we are automatically cleaning up the unintended classes as part of the fix, no action is needed on your part.

As part of our commitment to delivering reliable and thoughtful features, we have also temporarily disabled the AI Optimize feature for the Classic Editor. This will give us time to reconsider our approach and develop an improved solution. We’ll keep you updated and reintroduce the feature as soon as we’re confident in its performance.

Please update your Yoast SEO plugins to the latest version where available. Should you have any concerns, feel free to contact our support team.

Thank you for your understanding and continued support.

seo enhancements
New: Future proof your website for tomorrow’s visitors with Yoast SEO llms.txt

Increased usage of AI is changing how people discover businesses and services online. While your website may be optimized for traditional search engines, large language models (LLMs) process your website’s information differently. Our new feature, llms.txt offers to bridge the gap. Yoast SEO generates a file that highlights the most important, up-to-date content on your website as an invitation for LLMs to get the right picture. It’s automatic, requires no technical setup, and is ready in one click.

Helping AI understand your website

Unlike search engines that regularly crawl and index websites, LLMs like ChatGPT and Google Gemini work differently. They don’t store website content for future use. Instead, they gather information in real time when responding to user queries.

This means LLMs often only access a small portion of a website while looking for answers. This is especially true for large websites such as news platforms or ecommerce stores. This can lead to incomplete or even inaccurate AI-generated responses. Not ideal if you’re aiming to improve your visibility in LLM-generated answers as part of your marketing strategy.

If you want to better understand what LLMs tend to look for when accessing websites, this guide on optimizing content for LLMs offers a helpful overview.

What is an llms.txt file?

The llms.txt file gives LLMs a suggested, pre-prepared slice of your website, highlighting your most important and up-to-date content.

Think of it like a helpful guide at the entrance of a large department store. Imagine you’re walking in looking for socks. Someone greets you and hands you a store map that highlights where the socks are, along with other key departments like shoes, checkout, and customer service. You don’t have to use the map,  you can wander around on your own, but it makes it much easier to quickly find what you’re looking for.

In the same way, this file helps LLMs quickly identify the most relevant and useful parts of your website. While the models can still explore other areas, giving them clear guidance increases the chances that they’ll surface the right information in their responses.

How is it different from robots.txt?

robots.txt
  • Tells bots what not to access
  • Focuses on permission
  • Used for search engine indexing and crawling
  • Supported by traditional search engines

llms.txt

  • Suggests what AI should read
  • Focuses on guidance and clarity
  • Helps AI answer user questions more accurately
  • Designed for large language models like ChatGPT

How does Yoast SEO llms.txt work?

When you turn the feature on, it automatically generates an llms.txt file for your website, using a mix of relevant website data. It draws from:

  • Your most recently updated content
  • Technical SEO elements like your sitemap for context
  • Descriptions you’ve added about your website

This offers large language models a website summary to understand what your website is about and what content is most important.

Managing your llms.txt file

The plugin automatically creates and maintains the llms.txt file for you, refreshing every week. You can preview the file to ensure it accurately reflects your brand and prioritizes the right content before implementation.

Want full control or prefer to manage it yourself? Learn how to manually add an llms.txt file to your website by visiting our developer documentation.

At Yoast, our mission is SEO for everyone

Setting up an llms.txt file manually may only be accessible to a technical few. By automating the process, we make it easier for all website owners to benefit from this new technology, without needing to dive into code.

At Yoast, we believe that everyone should have a say in how their content is seen and used. Especially as AI plays a bigger role in how people discover information online. That’s why we’ve introduced this feature as opt-in, so you can decide if and when it makes sense for your website. We’ve seen early signs that this is something more website owners are starting to think about.

Just as robots.txt tries to help search engines understand what to index, llms.txt suggests which parts of your website large language models should pay attention to.If you’d like to see what an llms.txt file looks like in practice, you can view the live version on yoast.com.

seo enhancements
Site Kit by Google insights in your Yoast SEO Dashboard

Ever feel frustrated having to jump between different apps just to check your site’s SEO performance? We’ve simplified things for you. Yoast now seamlessly integrates insights from Site Kit by Google (Google Analytics and Search Console) right into your Yoast Dashboard, giving you one clear view to manage your website’s SEO effectively.

Here’s why you’ll love this:

Connect once, get instant clarity: Easily link your Yoast Dashboard and Site Kit by Google just once, avoiding multiple logins and complex workflows.

Instantly see where to focus your efforts: Efficiently recognize your best opportunities to boost visibility and rankings, allowing you to prioritize SEO tasks effectively.

Stay effortlessly informed: The Yoast Dashboard integration with Site Kit by Google connects your analytics and search data seamlessly in one place, so you can quickly see important metrics like organic traffic, impressions, clicks, and bounce rates without switching tabs.

How to connect your Site Kit by Google to the Yoast SEO Dashboard

  1. Update your Yoast plugin to the latest version.
  2. Go to your Yoast Dashboard in WordPress.
  3. Follow the steps in the Site Kit installation widget.
  4. Start reviewing insights directly in your Yoast Dashboard.

Connect Site Kit by Google to your Yoast Dashboard today and simplify your SEO workflow!

Disclaimer!

Please note that we’re rolling out this new feature in phases. This means that you might not see the Site Kit integration in your Yoast Dashboard yet. Eventually, this integration will be available to everyone, so stay tuned!

Yoast AI Optimize is now available for Classic Editor

We’re excited to announce that Yoast AI Optimize is now also available when using the Classic Editor in WordPress!

You’ve finished your copy, great! But those pesky Yoast SEO Analysis lights aren’t all green and you have to make manual changes. That’s where Yoast AI Optimize comes in. With Yoast SEO Premium, you can now get AI-powered suggestions right inside your Classic Editor to help fine-tune your content.

What is Yoast AI Optimize?

Yoast AI Optimize brings smart, targeted SEO support into your writing flow. It gives AI-powered suggestions for specific assessments in the Yoast SEO analysis, such as length, structure, and keyphrase distribution.  You’ll see exactly where improvements can be made and get quick, editable suggestions to help you fix them. You can quickly apply or dismiss them; the final decision always remains yours.

Benefits:

  • Get real-time AI suggestions that help improve SEO and readability
  • Edit suggestions to match your style and tone of voice
  • Apply or dismiss suggestions easily without breaking your writing flow
  • Use it in both the Classic and Block editors with Yoast SEO Premium
  • Supports optimization for:
    • Keyphrase in introduction
    • Keyphrase distribution
    • Keyphrase density
    • Sentence length
    • Paragraph length

Whether you’re using the Classic Editor or sticking with the Block Editor, Yoast AI Optimize helps you improve your SEO score faster, without losing the personal touch.

If you’re curious to know how we built this feature, check out our developer blog post with all the behind the scenes.

Ready to optimize smarter?
Update to Yoast SEO Premium to try AI Optimize in the Classic Editor today!

seo enhancements
Stand out in Google search results with product variant schema

Bring your Shopify products to life in Google searches. Highlight product variants that shoppers care about—color, size, pattern, material and audience demography—and watch your clicks and sales soar.

Why you and your customers will love it

  • Attract more shoppers
    • Make it easier for Google to show exactly what customers are searching for.
  • Stand apart
    • Richer product details and search snippets help you outshine competitors.
  • Confidence and clarity
    • Easily check your structured data in the Schema tab—no more confusion.
  • No extra cost
    • Available immediately for all Yoast SEO for Shopify users.

Here’s how to try it:

To access the Yoast SEO for Shopify product variant schema, you just need to:

  1. Open your Yoast SEO app and select a product.
  2. Click on the Schema tab in your editor.
  3. Confirm your variants and enhance your listings.

About Yoast for Shopify

Yoast SEO for Shopify makes SEO for your online store easy for everyone. It gives you the tools and guidance to do SEO yourself. Let us worry about your technical SEO so that you can focus on other aspects of your business. With multiple integrations with Semrush, Judge.me, Ali Reviews, Loox, Opinew, Weglot and Langify to help you get more out of the online store.


Learn more about Yoast SEO for Shopify