Hacking Digital PR: How to Earn High-Authority Links from US Media via @sejournal, @hethr_campbell

Having trouble getting your website mentioned on big news sites to boost your search engine rankings? You’re not the only one.

Many businesses find it hard to get these links. But what if you could do this regularly, every month?

The trick is to use studies based on current trends that journalists find interesting.

Sign up for our webinar with PureLinq on July 31, 2024, where we’ll discuss “Hacks To Earn 1000+ High Authority Links From US Media With Digital PR.”

Why Attend This Webinar?

Getting authoritative websites to link to yours is key to showing up high in search results. But it’s getting harder to catch the attention of busy reporters and editors.

That’s why creating interesting reports based on data is so useful. 

If you make content that fits what people are discussing right now, reporters will want to share your stories. 

This can lead to many respected websites mentioning and linking to you, which can help your website rank better in searches.

What You’ll Learn

Join Kevin Rowe as he presents real examples of PR campaigns that have received extensive media attention

You’ll learn about:

  • Spotting Hot Topics: How to find popular themes in the media that you can use for multiple successful PR campaigns.
  • The Go-To Formula: We’ll show you a simple research method that’s been super effective in getting media coverage and how you can use it.
  • Getting Journalists Interested: Tips on finding and reaching out to reporters who will likely share your information.
  • Quick & Effective Research: How to create studies that journalists will want to cover in just 1-4 weeks, sometimes only needing 5-10 hours of work.
  • Success Stories: We’ll examine three examples of this approach, which has generated over 1,000 links from major US news outlets.

The Best Part? It’s Easier Than You Think

One of the most valuable parts of this webinar is learning how achievable these results are. 

Rowe will share his secrets for identifying useful media trends and creating a media-ready research study with minimal time investment. 

These are practical, actionable strategies you can implement immediately after the webinar.

Who Should Attend?

This presentation is perfect for:

  • SEO professionals looking to enhance their link-building strategies.
  • Public relations folks trying to get more news outlets and websites to cover their stories.
  • Writers who want to make content that people will share and link to.
  • Anyone who wants their brand to be more visible and respected online.

Live Q&A: Get Your Questions Answered

After the presentation, we’ll have a live question-and-answer session.

You’ll have the opportunity to ask Kevin Rowe your questions and receive advice that fits your situation. Rowe is an expert at attracting brand attention online and making websites rank higher in searches.

Join Us Live

This is your chance to improve your online marketing and search engine rankings. Join us on July 31 to find out how to get trusted websites to link to you regularly. 

No problem if you can’t make it! Sign up anyway, and we’ll email you a video of the event to watch when it suits you.

Register today to learn how to use data to boost your online presence and improve your search rankings!

Technical SEO Strategy: Expert Tips To Maximize Website Performance via @sejournal, @lorenbaker

Wondering why your carefully crafted content isn’t climbing the search rankings? 

You might be overlooking a crucial piece of the puzzle: technical SEO. 

It’s easy to get lost in content optimization and on-page SEO, but the real game-changer lies behind the scenes. 

Technical SEO is basically the backbone of your website’s performance, ensuring that search engines can find, crawl, and index your pages effectively.

So if your site’s technical foundation hasn’t been a top priority, you could be missing out on major ranking opportunities. 

But it’s never too late to pivot – if you’re ready to start maximizing your web performance and outranking your competition, our upcoming webinar is one you won’t want to miss.  

Join us live on July 17, as we lay out an actionable framework for auditing and improving your technical SEO across four key pillars:

  1. Discoverability is all about how easily search engines can find your website and its pages.
  2. Crawlability ensures that search engine bots can navigate and access your site without any issues.
  3. Indexability means your pages can be stored in the search engine’s database and shown in search results.
  4. User Experience (UX) focuses on making sure your site is easy for visitors to navigate and enjoyable to use.

Our presenters Steven van Vessum, Director of Organic Marketing at Conductor and Alexandra Dristas, Principal Solutions Consultant at Conductor, will explore ways you can implement core technical SEO best practices.

You’ll also learn which to prioritize based on impact, as well as how to maintain these improvements moving forward.

In this webinar, we’ll cover the following topics: 

  • Optimizing for Discoverability: Learn how creating a clear sitemap and well-organized site architecture helps search engines find and index your pages efficiently.
  • Improving Crawl Budget: Ensure search engine bots focus on valuable pages rather than getting stuck in loops or wasting resources on low-priority content. 
  • Leveraging Schema and Headings: How using Schema markup and optimizing your heading structure can help improve indexability in search results.
  • Core Web Vitals and Accessibility: Discover best practices to provide a seamless and satisfying experience for all visitors.
  • Monitoring Technical SEO: Learn the top tools and processes to continuously identify and fix technical issues, maintaining optimal site performance.

Don’t miss this opportunity to elevate your technical SEO strategy and boost your search visibility. 

Plus, if you stick around after the presentation, Steven and Alexandra will be answering questions live in our Q&A session. 

Sign up now and get the expert insights you need to rank higher on SERPs.

How Expert Brands Are Winning At Lead Generation Right Now via @sejournal, @hethr_campbell

Building a quality pipeline is a challenge, and Google isn’t making it any easier.

Changes in the way traffic, and leads, are coming to your site has probably shifted, yet lead generation is still a top priority.

Watch this on demand webinar to learn about channels and tactics that are working, and some of the common missteps we see brands making over and over.

Grab a pen and take notes on the importance of customer journeys, how to build a customer-centric culture across all teams, and what to expect when working with third parties.

Get an insider’s view into lead generation campaign successes and failures for ourselves, and our sponsors.

And, get an exclusive peek behind the curtain and see how we approach product promotions using a holistic, consumer-centered strategy that pays off time after time.

Key takeaways:

  • The best ways to attract and nurture your leads through every step of their journey.
  • How to support your team, or an agency, to execute these strategies effectively.
  • What to do after the lead hits your workflow. Pitfalls to avoid, what’s working, what’s not, and how to set up effective nurture campaigns.

With our very own Heather Campbell and Brent Csutoras, we’ll explore how to shift your strategy to attract and retain quality leads.

If you’re looking to create a holistic and consistent approach that will grow your lead generation efforts to new heights, check out the full webinar.

Boost Your Visibility Now: A Local Search Guide For Multi-Location Businesses via @sejournal, @lorenbaker

If you’re a multi-location brand looking to boost your local visibility and gain a competitive edge in the market, look no further.

On June 26, we’re hosting a live webinar with SOCi where we’ll dive into the latest insights and best practices to help you enhance your local SEO strategy. 

Consumers increasingly rely on local search results to find products and services near them – whether it’s a nearby restaurant, a fitness center, or a retail store.

That’s why staying visible in local search results is crucial to the success of your business. 

But achieving and maintaining high local search visibility is no easy feat, especially with the rapid developments in search algorithms and digital marketing trends.

So if your goal is to stay ahead in this constantly evolving search landscape, join us and learn how to scale the visibility of your business. 

In this insightful session, you’ll discover: 

  • Expert insights from Local SEO experts and industry leaders: Gain valuable insights and future predictions for local search from leading experts in the field. Learn about the latest trends, challenges, and opportunities in local SEO.
  • Actionable recommendations on how to form a winning SEO strategy: Our SEO experts will provide practical tips and strategies that you can implement immediately to boost your local search visibility and drive growth.
  • An exclusive look at Genius Search: Learn how this groundbreaking new product can have a remarkable impact on your multi-location business. With Genius Search, you can revolutionize your strategy and achieve greater visibility and engagement across multiple locations.

Kaci McBride, Director of Local Marketing and Analytics at SOCi, and Mike Snow, Search Engine Optimization Analyst at SOCi, will walk you through ways to utilize the tools at your disposal to outperform your competition.

As a highlight, our presenters will also introduce their groundbreaking new product, Genius Search, and demonstrate how it can elevate your local SEO efforts.

And be sure to join us live so you can engage with Kaci and Mike, and ask them your most burning questions about local SEO. 

Can’t make the live event? Don’t worry – we’ve got you covered. Simply register here and we’ll send you a recording after the webinar. 

The Rise Of Reddit: How You Can Leverage The Platform That’s Revolutionizing Search via @sejournal, @hethr_campbell

It’s no secret that Reddit is making major waves in the digital marketing landscape.

But what does that mean for your strategy?

Join us live on June 12 as we dive into how Reddit is shaping the future of search and how you can leverage it to your advantage. 

With Google investing $60 million to access Reddit’s real-time content and OpenAI integrating it into ChatGPT, Reddit’s visibility on search engines and AI platforms has skyrocketed. 

So if your goal is to get your brand and content in front of evolving search audiences, knowing how to navigate Reddit is now essential. 

In this insightful webinar, our Managing Partner and Co-Owner, Brent Csutoras, will lead an engaging discussion about how to strategically position your brand on Reddit to capitalize on its growing influence.

As a Reddit expert with over 18 years of experience on the platform, Brent will guide you through how you can effectively navigate Subreddits and engage with communities without violating platform rules.

Here are some key talking points we’ll cover during the presentation: 

  • Reddit as an Influencer Over the Years: Explore Reddit’s major impact on SERPs, as well as its evolution.
  • Recent Changes and Partnerships: Discuss Google’s and OpenAI’s recent investments and how they enhance Reddit’s significance.
  • Understanding Reddit: Get a comprehensive look at the platform, how it works, how to approach it, and how to become an active member.
  • Engagement Opportunities: Identify and outline various opportunities on Reddit.

Reddit has always been a goldmine for real-time conversations and target audiences, but recent developments have catapulted its significance to new heights. 

Don’t miss this chance to discover Reddit best practices and unlock the power of authentic engagement in the AI-powered search era.

Sign up now and learn how taking advantage of this platform can help you captivate your target audience and boost brand visibility.

Be sure to stay for the live Q&A session, as Brent will be answering your most pressing Reddit questions after the presentation. 

Can’t make it on the 12th? We’ve got you covered! Simply register here and we’ll send you a recording of the webinar to view at your convenience.

Surviving & Thriving In The New SEO Era: How To Navigate Google’s March 2024 Updates via @sejournal, @hethr_campbell

The SERPs are a volatile place right now.

Since March 2024, the SEO industry has seen significant disruptions, with Google rolling out its latest algorithm changes. 

From the deindexing of websites to the delivery of manual penalties, site owners and SEO professionals have found themselves in a tough spot as Google attempts to clean up search results.

So what’s the path forward? How can you keep your site in good standing? 

If you’re looking for strategies to help you not just survive but thrive in this dynamic digital landscape, join us on June 5 for an insightful webinar with PageOne Power. 

In this live session, we’ll demonstrate how businesses like yours have maintained steadfast rankings amidst the recent volatility in search. 

Key takeaways from this webinar:

  • How to create valuable content for users: Crafting content that not only satisfies search engine algorithms but also resonates with users is key to long-term SEO success. By focusing on E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness), you can ensure that your content provides genuine value to your audience and position your site as a reliable source of information in your niche.
  • How to build links that can boost rankings: Building high-quality links is essential for withstanding algorithm updates. By cultivating a diverse and robust backlink profile, you can enhance your website’s authority and relevance, thus improving your search rankings.
  • Best practices for content creation and link building: Discover the effectiveness of manual link building techniques and person-first content strategies. Through real-life case studies, we’ll demonstrate how you can use these tactics to thrive amidst algorithm updates. 

Are you ready to start thriving in the new era of search? 

Join Vince Ramos, SEO Consultant at PageOne Power, as he showcases how to implement white hat link building and user-focused content creation to elevate your SEO strategy.

Sign up now and get actionable insights and inspiration to help you endure future algorithm updates and maintain high search rankings. 

Plus, you’ll get the chance to ask Vince your SEO questions in our live Q&A session after the presentation. 

Can’t make the live event? No worries – just register here and we’ll send you a recording following the webinar.

Mastering The Content Maze: Strategies For Multi-Touchpoint Success via @sejournal, @hethr_campbell

As digital platforms multiply and user engagement becomes more and more fragmented, understanding how to effectively distribute your content across various touchpoints is more crucial than ever.

So how do you tailor your strategy to meet users wherever they are in their journey? 

How do you create quality content that resonates and connects at every stage? 

Join us live on May 29, as we show you how to successfully navigate the ever-evolving landscape of content strategy. 

In this insightful session with iQuanti, we’ll explore innovative strategies to map out and meet the diverse needs of your audience at multiple touchpoints. 

Key takeaways from this webinar

  • Today’s users interact with content in a myriad of ways, spanning across a variety of channels. Whether they’re browsing on their smartphones or exploring on their laptops, understanding these user behaviors is essential for crafting content that captures attention and drives engagement.
  • Mastering the latest methodologies for identifying and addressing content gaps helps keep your content strategy ahead of the curve. Learn how to uncover areas where your content may be lacking or where new opportunities lie. This proactive approach ensures that your content remains relevant and resonates with your audience’s evolving needs.
  • Discover the ins and outs of digital shelf space and how to pivot your content strategy. By strategically positioning your content where your audience is most likely to discover it, you can maximize your digital shelf space and drive better results for your brand.

Wayne Cichanski, Vice President of Search and Site Experience at iQuanti, will walk you through ways to unlock the full potential of your content strategy and outperform your competition. 

Whether you’re a seasoned professional or just starting out, this webinar will provide you with the tools and strategies you need to elevate your content marketing this year.

Don’t miss out on these valuable expert insights. Sign up now and learn how to master the content maze. 

At the end of the presentation, you’ll get a chance to ask Wayne your most pressing content questions in our live Q&A. 

And if you can’t make it to the live event, register here and we’ll send you a recording, following the webinar. 

How To Approach Link Building In 2024: Insights & Strategies For SEO Success via @sejournal, @hethr_campbell

The world of SEO has been a rollercoaster ride of changes and challenges.

But even amidst the chaos, one thing remains constant: Google’s commitment to maintaining quality search results and keeping spam links off of SERPs.

So what does this mean for you and your search strategy?

How can you build links successfully and boost your rankings on Google?

Most digital marketers would agree that earning quality backlinks is one of the most difficult parts of SEO. 

That’s why on May 22, we’re hosting an exclusive webinar with Resolve to help you develop a winning content and link building strategy.

In this live session, we’ll share an innovative approach for consistent link acquisition that anyone can use. 

Here’s what you’ll learn: 

  • Top Strategies for Link Building: Discover how to earn quality links effectively by guest posting, resource link building, leveraging digital PR, and more.
  • Tactics and Strategies to Avoid: Steer clear of methods that offer little value, violate guidelines, and potentially lead to penalties. Tactics like purchasing backlinks could ultimately harm your site’s reputation.  
  • Creating a Future-Proof Approach to Link Building: Prioritize quality over quantity by earning backlinks from authoritative, relevant websites. Also seek various link sources to diversify your profile.

Join Michael Johnson, Founder and CEO of Resolve, as he reviews what he and his team have learned, what’s working for their clients, and how you can improve your approach to link building.

Whether you’re a seasoned SEO professional, a digital marketing manager, or a curious entrepreneur looking to elevate your online presence, you won’t want to miss this webinar. 

Sign up now and unlock the secrets of successful backlink building.

Plus, if you attend live, you’ll get the opportunity to ask Michael your questions directly, following the presentation.

Can’t make it to the live event? No problem! Simply save your seat, and we’ll make sure you receive a recording of the webinar to enjoy at your convenience.

Do More with Less: Navigating Customer Acquisition Challenges for Today’s Enterprises via @sejournal, @lorenbaker

In today’s rapidly evolving digital landscape, businesses face unique challenges in acquiring customers and expanding their digital footprint. From limited resources and intense competition to lack of insights, navigating this terrain requires innovative acquisition strategies.

Watch on-demand as we delve into a two-pronged strategy of driving campaign efficiencies while laying the foundation for long-term success.

You’ll learn expert tips for:

  • Driving efficiency in paid media campaigns.
  • Working towards long-term success.
  • Leveraging cross-channel strategies.
  • Integrating CRO with Paid channels to deliver optimum results.

With Tim Murphy and Susovan Ray, we explored a scalable and sustainable acquisition framework to support long-term growth objectives.

Whether you’re a marketing leader seeking practical strategies or a performance marketer looking to enhance your company’s digital presence, check out these insights to break through barriers and achieve success in digital acquisition.

View the slides below or check out the full webinar for more details.

Maximizing ROI: Expert Insights for Google Shopping Ads Success via @sejournal, @lorenbaker

If you’re an ecommerce brand or retailer, then promoting your products through Google Shopping Ads is likely a large part of your performance marketing strategy. 

But in today’s competitive market, how can you make sure you’re getting the most return on your ad spend?

Join us on May 8 for a live panel discussion with ecommerce experts on how to improve your campaigns and elevate your paid ad strategy. 

In this engaging session, Bryan Butler, VP of Sales and Marketing at SearchLogic, Joshua Young, Director of E-commerce and Marketing at Mezlan, and Ben Riggle, North American Managing Director for Channable will share innovative ways to:

  • Craft compelling product listings using Google Merchant Center Next.
  • Strategically bid on keywords.
  • Leverage audience targeting to reach the right customers at the right time.
  • Measure your success using best-in-class metrics.

You’ll leave this webinar with a better understanding of how to: 

  • Reduce Costs While Maximizing ROI: Learn ways to effectively enhance the cost-effectiveness of your campaigns and increase ROI on Google Shopping Ad Spend by utilizing the entire Google Ads ecosystem.
  • Target New Shoppers With Keyword Bidding: Expand your reach to new potential customers through strategic keyword bidding strategies, while maintaining engagement with your existing audience.
  • Seamlessly Set Up Google Shopping Feeds: Discover how to leverage Google Merchant Center Next, including advanced product bucketing techniques, to ensure flawless setup and optimization of your Google Shopping feeds. 

Are you ready to start leveling up your ecommerce strategy through Google Shopping Ads? 

Sign up now and access expert tips and insights to help you to improve your Google Shopping Ads campaigns and leverage the changes that Google has announced for its merchant center.

Plus, save your questions for the live Q&A session at the end of the panel, where you’ll get to ask the experts directly.

Can’t attend the live event? Don’t worry – simply register here, and we’ll send you a recording after the webinar.