Do More with Less: Navigating Customer Acquisition Challenges for Today’s Enterprises via @sejournal, @lorenbaker

In today’s rapidly evolving digital landscape, businesses face unique challenges in acquiring customers and expanding their digital footprint. From limited resources and intense competition to lack of insights, navigating this terrain requires innovative acquisition strategies.

Watch on-demand as we delve into a two-pronged strategy of driving campaign efficiencies while laying the foundation for long-term success.

You’ll learn expert tips for:

• Driving efficiency in paid media campaigns.
• Working towards long-term success.
• Leveraging cross-channel strategies.
• Integrating CRO with Paid channels to deliver optimum results.

With Tim Murphy and Susovan Ray, we explored a scalable and sustainable acquisition framework to support long-term growth objectives.

Whether you’re a marketing leader seeking practical strategies or a performance marketer looking to enhance your company’s digital presence, check out these insights to break through barriers and achieve success in digital acquisition.

View the slides below or check out the full webinar for more details.

Maximizing ROI: Expert Insights for Google Shopping Ads Success via @sejournal, @lorenbaker

If you’re an ecommerce brand or retailer, then promoting your products through Google Shopping Ads is likely a large part of your performance marketing strategy. 

But in today’s competitive market, how can you make sure you’re getting the most return on your ad spend?

Join us on May 8 for a live panel discussion with ecommerce experts on how to improve your campaigns and elevate your paid ad strategy. 

In this engaging session, Bryan Butler, VP of Sales and Marketing at SearchLogic, Joshua Young, Director of E-commerce and Marketing at Mezlan, and Ben Riggle, North American Managing Director for Channable will share innovative ways to:

• Craft compelling product listings using Google Merchant Center Next.
• Strategically bid on keywords.
• Leverage audience targeting to reach the right customers at the right time.
• Measure your success using best-in-class metrics.

You’ll leave this webinar with a better understanding of how to: 

• Reduce Costs While Maximizing ROI: Learn ways to effectively enhance the cost-effectiveness of your campaigns and increase ROI on Google Shopping Ad Spend by utilizing the entire Google Ads ecosystem.
• Target New Shoppers With Keyword Bidding: Expand your reach to new potential customers through strategic keyword bidding strategies, while maintaining engagement with your existing audience.
• Seamlessly Set Up Google Shopping Feeds: Discover how to leverage Google Merchant Center Next, including advanced product bucketing techniques, to ensure flawless setup and optimization of your Google Shopping feeds. 

Are you ready to start leveling up your ecommerce strategy through Google Shopping Ads? 

Sign up now and access expert tips and insights to help you to improve your Google Shopping Ads campaigns and leverage the changes that Google has announced for its merchant center.

Plus, save your questions for the live Q&A session at the end of the panel, where you’ll get to ask the experts directly.

Can’t attend the live event? Don’t worry – simply register here, and we’ll send you a recording after the webinar.

Mastering Digital Acquisition: Efficient Strategies for Enterprise-Level Success via @sejournal, @lorenbaker

Looking for ways to strengthen your digital acquisition strategy this year?

You’re certainly not alone. 

Between resource constraints, fierce competition and lack of insights, it can be pretty challenging for businesses to acquire new customers and expand their digital footprint. 

That’s why we’re hosting an exclusive webinar this month to empower enterprises with the tools and insights needed to thrive in today’s dynamic landscape. 

Join us on April 24, as we share a scalable and sustainable acquisition framework to help you lay the foundation for long-term success.

Tim Murphy, Marketing Strategist and Consultant at Crum & Forster, and Susovan Ray, Director of Digital Solutions at iQuanti, will walk you through an innovative, two-pronged strategy to drive campaign efficiencies. 

Our expert panel will explore key topics including:

• Driving Efficiency in Paid Media Campaigns: Learn cutting-edge tactics to maximize the impact of your paid media efforts while optimizing costs.
• Working Towards Long-Term Success: Discover how to build a solid foundation for sustained growth in the ever-changing digital landscape.
• Leveraging Cross-Channel Strategies: Explore the power of an integrated approach across various digital channels to amplify your brand’s reach and impact.
• Integrating CRO with Paid Channels: Unlock the potential of Conversion Rate Optimization (CRO) by seamlessly integrating it with your paid media strategies for superior results.

In this live presentation, we’ll address the digital acquisition challenges faced by enterprises and provide actionable solutions. 

You’ll leave this webinar equipped with the strategies needed to overcome these obstacles and enhance your company’s digital presence.

Don’t miss out! Secure your spot now to get game-changing advice from digital marketing experts.

Plus, you’ll be able to ask Tim and Susovan your most pressing questions in an interactive Q&A session following the presentation.

Can’t attend the webinar live? Sign up now and we’ll send you a recording shortly after the event. 

PPC Lead Gen Blueprint: Google Ads Strategy That Increases Leads via @sejournal, @hethr_campbell

Looking to learn the secrets to lead generation success? 

Want to know what critical mistakes to avoid when building your paid ad strategy?

We’ve got you covered. On April 17, we’re teaming up with Redesign for a live presentation to give you the proven PPC blueprint to boost your leads. 

Sign up to discover Redesign’s time-tested Google Ads strategies that skyrocket leads.

You’ll get an exclusive look into their launch process, keyword selection, ad copy, and bidding strategies. 

Key takeaways from this webinar include: 

• A-Z successful lead generation strategy: By understanding your target audience, providing value, and optimizing your approach based on data and feedback, you can develop a comprehensive lead generation strategy that drives consistent results for your business.
• Major pitfalls in lead generation: Learn what not to do in PPC and what you should be doing instead. Make sure you’re steering clear of common mistakes and not missing out on valuable opportunities to nurture and convert your leads.
• Navigate Google’s recommendations: Good vs. Bad: Understand the difference between best practices that align with Google’s guidelines and bad tactics that can result in penalties or lower search rankings. It’s essential to stay informed about algorithm updates and focus on long-term success strategies.

This webinar isn’t just for marketers – if you’re a home service contractor looking to boost your online impact, you’ll want to tune in as well. 

Join Redesign’s Chris Sosnowski as he shares examples of how they’ve managed to turn underperforming accounts into success stories. 

You’ll gain valuable insights to help you transform your business and start dominating your market.

Register now and learn how to profitably scale lead generation campaigns in 2024. 

And be sure to stick around for the live Q&A session, following the presentation. Chris will be answering all your most burning questions.

If you can’t attend the live event, sign up anyway and we’ll send you a copy of the recording.