Apr 14 2026
Why Your Webinar Program Isn’t Working (So, Copy Ours) via @sejournal, @hethr_campbell

5 years ago, I stepped into the role of webinar ringmaster. I said yes to moderating, but it was all the background work that gave me butterflies. I’d second and third guess everything. Is the title right? What if it flops? Is the content level right for the attendees? Will the right attendees sign up? Is my hair ok?!

But the program grew, and you all were so welcoming. Through the years we’ve tested on you all (it’s fun for us!) And I’ve learned so many tricks that I want to give back to my fellow marketers struggling to recoup the ROI of your webinar program.

The Actual Live Webinar is the Easy Part

Just last week, I interviewed ten marketers running webinar programs right now to see where your pain really is. And I heard the same thing over and over: I’d run more webinars but the prep time and quality of leads are real struggles.

Showing up to moderate, keeping the conversation going, or delivering the content, that’s the easy part. But what I’ve come to understand after five years, 300+ sessions, and over 350,000 leads generated… it’s the 4-8 week preparation before “live day” that is the real work.

That’s what’s going to drive the right ICPs (i.e. help you reach your goals).

Topic selection. Campaign strategy. Promotion timing. Messaging that compels. Audience alignment. Lead scoring. Post-event nurture that doesn’t let a warm lead go cold. None of that happens on stage. Yet, all of it determines whether your program generates real pipeline… or just fills a calendar.

This is your opportunity to see how we do it, and ask your questions.

This session is meant to show you how you can have a fully successful, lead generating webinar program, even if you’re a lean team. We get it, we are too.

Why This Session Is Different

We’re opening up our full playbook! On April 23, I’m sitting down with my co-owner of webinar strategy (and successes), Jennifer McDonald, to talk webinars and we’re leaving plenty of time for Q&A.

You’ll get the full step-by-step walkthrough of our webinar approach that we’ve refined across hundreds of sessions.

This will be a jam-packed webinar. We’ll run through our whole secret formula, and deep dive into the processes that require the most attention (and intention) to drive lead quality over lead volume.

If you’re struggling… attendance is flat, leads aren’t converting, you can’t make the ROI case internally… this webinar about webinars is directly for you.

What You’ll Walk Away With

  • How to choose topics using real data so you’re attracting the right registrants
  • The session format we use to drive thought leadership over sales pitch energy, and why that distinction matters for conversion
  • A post-event nurture sequence that works on both attendees and no-shows, and keeps leads warm until they’re ready to move

This is just the first of some cool, new resources we’re bringing to the SEJ community around deeper education, and I couldn’t be more excited about it.

Whether you’re just getting started or you’ve been at this for years, there’s something in this session for you. Register free and come ready with your questions. Jennifer and I will be there live and we’ll make it worth your time.

And, you know the drill … can’t make it? Register anyway and we’ll get you the recording.

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Apr 9 2026
Don’t Go Chasing AI Yet: A Framework for Prioritizing SEO vs. AI Search via @sejournal, @hethr_campbell

Everyone is scrambling to incorporate AI. But what takes priority?

Is generative engine optimization (GEO) replacing traditional SEO?

Should you shift budget from traditional SEO to AI content experiments?

Watch this on-demand SEO webinar to see how to prioritize SEO vs. AI search based on your business model.

Before You Reallocate SEO Budget, Validate Where AI Will Drive Incremental Growth In Channel Mix

In this session, DAC’s Alex Hernandez, Associate Director of SEO, and Orli Millstein, Director of Content Strategy, challenge the assumption that more AI optimization automatically equals more growth. Instead, you’ll see how business model, product complexity, and customer journey determine whether AI visibility should be accelerated, balanced, or deprioritized.

You’ll Learn:

You’ll walk away with a structured way to evaluate strategic fit, content readiness, and revenue impact before reallocating budget or rewriting your roadmap.

Watch the on-demand webinar now to build an AI search strategy that strengthens performance rather than dilutes it!

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Apr 8 2026
How To Turn AI Search Visibility Data Into a GEO Strategy That Closes Citation Gaps [Webinar] via @sejournal, @hethr_campbell

AI search is dominating the strategy conversation right now, and every SEO director is fielding the same pressure from leadership: “What’s our AI search plan?”

The instinct is to optimize everywhere: close every citation gap, refresh every page, pursue every placement. But before you reallocate budget or rebuild your GEO roadmap, there’s a more useful question to ask first:

  • Which AI search signals are actually driving citations for your brand, and do you have a system to act on them?

Join us for an upcoming expert webinar where we’ll dive into exactly that.

What You’ll Learn

In this webinar, Sam Garg, Founder and CEO of Writesonic, will break down what 500M+ AI conversations reveal about citation signals,  and show how that data should shape your GEO execution strategy.

Specifically, you’ll walk away with:

  • The signals behind AI citations: which content types, sources, and placements actually get cited in ChatGPT, Perplexity, and Gemini, and why it differs from traditional ranking logic
  • A GEO prioritization framework: so you stop spreading effort equally across citation outreach, content refresh, and third-party placements, and focus on what moves the needle for your specific gaps
  • An execution model powered by AI agents: including free open-source tools you can deploy right away to automate GEO tasks at scale

Why Attend?

Most SEO teams already have dashboards showing where they’re invisible in AI search. Few have a process to fix it. This session gives you both the diagnostic framework and the execution playbook to close those gaps, and the data to make the case for AI search investment internally.

Join us live to get your questions answered directly by the expert.

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Mar 31 2026
How To Identify Which LLM Is Actually Working For You [Webinar] via @sejournal, @hethr_campbell

AI search is dominating the strategy conversation right now, and everyone is hearing the same thing from clients and directors: “What’s our AI search plan?”

The instinct is to optimize everywhere, ChatGPT, Perplexity, Gemini, and move fast. But before you reallocate budget or rewrite your GEO roadmap, there’s a more useful question to ask first:

Which LLM is actually driving conversions in your clients’ specific industry?

Join us for an upcoming expert panel webinar where we’ll dive into exactly that.

What You’ll Learn

In this webinar, Danielle Wood, Content & Creative Manager at CallRail, and Natalie Johnson, SEO & AI Visibility Expert & Founder of SweetGlow Marketing, will break down real conversion data by LLM and show how platform-level performance should shape your GEO strategy.

Specifically, you’ll walk away with:

  • Conversion data by LLM platform, so you know where high-intent traffic is actually coming from in each industry
  • A clear AI prioritization framework to stop spreading GEO effort equally and concentrate it where it converts
  • A reporting model that ties AI search activity to real business outcomes clients can see and trust

Why Attend?

You’ll finally be able to justify AI search investment; this session will give you the data and the framework to make that case and to implement the strongest, most successful AI search strategy possible.

Join us live to get your questions answered directly by the expert panel.

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Mar 25 2026
Is Your Website Ready for AI Search? A Practical Audit for CMOs via @sejournal, @lorenbaker

AI-driven discovery is reshaping how brands earn visibility and conversions. Most CMS stacks weren’t built for this shift.

Is your CMS structured for AI-powered search and answer engines?
Can your content be interpreted, reused, and surfaced by machine-driven systems?
Is your current tech stack quietly limiting performance in search?

Discoverability depends on structured data, flexible architecture, and systems that adapt quickly.

Watch the on-demand webinar to see how to evaluate whether your Drupal site, or other CMS, is built for what’s next.

How To Audit Your CMS for AI-Driven Search & Conversion Performance

In this practical, marketer-focused on-demand session, we’ll walk through how CMOs and marketing leaders can assess whether their current CMS and digital stack support modern search behavior or restrict it.

You’ll leave with a clear understanding of what AI readiness means at the platform level, and how to identify risk areas before they impact growth.

You’ll Learn:

  • Where enterprise Drupal implementations most often fall short in AI-driven discovery
  • How AI search changes SEO strategy, content modeling, and conversion optimization
  • What defines an AI-ready CMS stack, including structured content, composable architecture, and open-source flexibility

Check out the slides below or watch the full presentation, on demand!

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Mar 19 2026
How To Track AI Visibility & Prompts The Right Way via @sejournal, @lorenbaker

AI search has changed the rules, but has your tracking? 

How do you measure visibility without rankings?

Which prompts actually reflect real buyer intent?

And how do you avoid AI tracking data that looks useful, but isn’t?

Learn how to set up AI prompt tracking you can trust for smarter decisions.

ChatGPT, Google AI Overviews & Perplexity Are Reshaping Discoverability

In this on-demand webinar, Nick Gallagher, Sr. SEO Strategy Director at Conductor, breaks down how AI prompt tracking really works, why topics matter more than individual prompts, and how to avoid common mistakes that skew insights.

You’ll leave with a clear framework for measuring AI visibility in a way that reflects real user behavior and supports smarter search and content strategies.

You’ll Learn:

  • How AI prompt tracking works, and why setup matters more than volume
  • Best practices for choosing topics, prompts, and answer engines
  • Common mistakes that lead to inaccurate or misleading AI visibility data

Watch on-demand and learn how reputation management is shaping local visibility, trust, and growth in 2026.

View the slides below or check out the full webinar for all the details.

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Feb 18 2026
How To Set Up AI Prompt Tracking You Can Trust [Webinar] via @sejournal, @lorenbaker

Getting Real About AI Visibility Tracking

If you’re on the search or marketing team right now, you’ve probably been asked some version of: “Are we showing up in ChatGPT?” or “What’s our visibility in AI Overviews?”

And honestly? Most of us are still figuring that out.

Answer engines like ChatGPT, Perplexity, and Google AI Overviews have changed how people discover and evaluate solutions. Yet, we still see a lot of teams approaching AI visibility tracking the same way they’ve approached keyword tracking, and they’re just not the same.

Improper tracking leads to bad data that’s being used to make decisions. And bad decisions can be expensive.

That’s why we’re bringing in Nick Gallagher, Sr. SEO Strategy Director at Conductor, to walk through how to set up AI prompt tracking the right way. The goal is to walk away with a tracking framework you can actually trust.

What You’ll Learn

  • How AI prompt tracking works, and why the setup matters more than the volume of prompts you’re monitoring.
  • Best practices for choosing the right topics, prompts, and answer engines to track.
  • How to avoid common mistakes that lead to inaccurate or misleading AI visibility data.

Why This Matters Right Now

A lot of the conversations I’ve been having with SEOs and in-house marketers lately come back to the same thing: they know AI search is important, but they don’t trust the data they’re getting. Nick is going to break down why that’s happening and give you a clear framework to fix it for smarter decision-making. 

If you’re trying to measure AI visibility and want to make sure you’re not building strategy on bad data, please join us.

Can’t make it live? Register anyway, and we’ll send you the on-demand recording.

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Feb 11 2026
What The Data Shows About Local Rankings In 2026 [Webinar] via @sejournal, @hethr_campbell

Reputation Signals Now Matter More Than Reviews Alone

Positive reviews are no longer the primary fast path to the top of local search results. 

As Google Local Pack and Maps continue to evolve, reputation signals are playing a much larger role in how businesses earn visibility. At the same time, AI tools are emerging as a new entry point for local discovery, changing how brands are cited, mentioned, and recommended.

Join Alexia Platenburg, Senior Product Marketing Manager at GatherUp, for a data-driven look at the local SEO signals shaping visibility today. In this session, she will break down how modern reputation signals influence rankings and what scalable, defensible reputation programs look like for local SEO agencies and multi-location brands.

You will walk away with a clear framework for using reputation as a true visibility and ranking lever, not just a step toward conversion. The session connects reviews, owner responses, and broader reputation signals to measurable outcomes across Google Local Pack, Maps, and AI-powered discovery.

What You’ll Learn

  • How review volume, velocity, ratings, and owner responses influence Local Pack and Maps rankings
  • The reputation signals AI tools use to cite or mention local businesses
  • How to protect your brand from fake reviews before they impact trust at scale

Why Attend?

This webinar offers a practical, evidence-based view of how reputation management is shaping local visibility in 2026. You will gain clear guidance on what matters now, what to prioritize, and how to build trust signals that support long-term local growth.

Register now to learn how reputation is driving local visibility, trust, and growth in 2026.

🛑 Can’t attend live? Register anyway, and we’ll send you the on-demand recording after the webinar.

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Feb 10 2026
Make 2026 The Year Your Business Thrives On Reddit [Webinar] via @sejournal, @hethr_campbell

Yes, yes we all know customer behavior is changing and Reddit conversations showing up in

AI search is a big part of that shift. What are you doing about it?

If your Reddit marketing strategy hasn’t evolved since 2024 (or you don’t have one to start with), you’re not just behind. You might be actively harming your brand.

We’re past the point of debating whether brands should be on Reddit. That part’s settled. This session is about how to navigate Reddit the right way.

And, we’re going to show you exactly how to do it! I am super excited to bring back our Reddit expert, and SEJ owner/advisor, Brent Csutoras. Bring your notepad and start flexing those fingers, because you’ll have plenty of inspiration and action items after this one!

Learn From Someone Who’s Navigated It All

On February 24, join Brent for a live presentation showcasing how brands can have success. And, we’ll be doing live Q&A at the end, so bring your specific burning questions.

With nearly 20 years on Reddit and experience building authentic presence for brands like Purple, Asurion, and TikTok, Brent understands what communities respect and what they reject. These are frameworks built from real campaigns, real mistakes, and real results on a platform where communities can smell fakeness from three subreddits away.

What You’ll Learn

How karma and authority actually work now
The mechanics changed, and what used to build credibility can now destroy it. You’ll learn the new rules for establishing authority without triggering Reddit’s detection systems.

Brand representation without the astroturfing accusations
Reddit communities have gotten better at spotting fake engagement, and they’re not shy about calling it out publicly. Discover how brands are building genuine presence, when to be transparent about who you are, and how to navigate the line between wanting to be your typical salesy brand versus a thought leader they want to hear from and engage with.

Why your brand needs its own subreddit and how to run it right
Owned subreddits have become critical infrastructure for Reddit success. Learn what makes brand subreddits work, how to build engagement that communities want to participate in, and the common mistakes that kill momentum in that first 90 days.

Who Should Attend

This webinar is essential for marketing directors, social media managers, and brand strategists who recognize Reddit’s importance and are looking for the playbook to do it successfully.

If you’re at a B2B SaaS company or consumer brand trying to prove Reddit’s value to leadership, this session will give you frameworks for measuring real impact on the customer journey and building authentic presence that communities respect.

Walk Away With Updated Frameworks

This isn’t a session about Reddit basics or generic social media strategy. This is up-to-date, specific guidance on what works right now.

You’ll leave with actionable frameworks you can implement immediately, a clearer understanding of how to measure Reddit’s true influence on your business, and the confidence to build a presence that drives quality traffic.

Register for the webinar and ask your questions live! Learn how to be a part of the community conversations and thrive on Reddit this year.

I can’t wait to see you there!

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Feb 6 2026
90 Days. 1 Plan. Improved Local Search Visibility [Webinar] via @sejournal, @hethr_campbell

A 90 Day Plan to Prepare Every Location for AI Search

AI is changing how consumers discover and choose local brands. For multi-location businesses, visibility is no longer decided only by search rankings. 

AI agents now evaluate location data, reviews, content, engagement, and brand trust before a customer ever clicks. This shift means each individual location is judged on its own signals, not just the strength of the parent brand.

Without a clear plan, enterprise teams risk silent exclusion across entire location networks, leading to lost visibility and declining demand. The challenge is not understanding that GEO matters, but knowing how to operationalize it at scale.

In this session, Ana Martinez, Chief Technology Officer of Uberall, shares a practical 90-day framework for making every location AI-ready. She will explain how AI agents surface and exclude local brands, which location-level signals matter most, and how teams can execute GEO across hundreds or thousands of locations.

What You’ll Learn

  • A phased GEO roadmap to prepare, optimize, and scale AI readiness
  • The key location level signals AI agents trust and what to fix first
  • How to operationalize GEO across large location networks

Why Attend?

This webinar gives enterprise teams a clear, actionable plan to compete in AI-driven local discovery. You will leave with a framework that protects visibility, supports demand, and prepares every location for how discovery works today.

Register now to learn how to make every location AI-ready in the next 90 days.

🛑 Can’t attend live? Register anyway, and we’ll send you the on-demand recording after the webinar.

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