How To Measure SERP Visibility When Rankings Aren’t Enough [Webinar] via @sejournal, @lorenbaker

Rank #1 and still invisible?

It happens more than you’d think.

That’s why this SEO webinar is key.

Organic Visibility Isn’t What It Used to Be

SERP features, local packs, knowledge panels, featured snippets, shopping ads, now dominate significant portions of the page.

For certain intents and verticals, even the top organic result sits below the fold for most users. That means your rank doesn’t tell you whether searchers are actually seeing your brand.

STAT’s Sr. Search Scientist Tom Capper has been working through something genuinely different: pixel height data from a large-scale analysis of search results. Instead of asking “where do you rank,” he’s asking “how many pixels from the top of the SERP does your result appear — and what’s already taken up all the space above it?”

Join This SEO Webinar & Learn

About the Speaker

Tom Capper is Sr. Search Scientist at STAT, where he leads large-scale research into search result behavior and organic performance. His work is grounded in data analysis at a scale most SEO teams don’t have access to, and this session is a direct look at his findings.

“SEO Expert” Became “AI Search Expert” (Gulp.): How To Control AI Answer Accuracy via @sejournal, @lorenbaker

About a year ago, your job description changed without your permission. This on-demand session helps you catch up and take the lead.

Suddenly need to track both SERP rankings and AI accuracy? How do you make sure AI is saying the right things about your brand? What’s the best way to transition from SEO to AI Search Expert?

👆 Follow our lead. Register above, get 3 strategies & become the AI search expert your org needs.

You aren’t just fighting for clicks anymore; you’re fighting to ensure that when an AI model speaks for your brand, it actually mentions you, and gets the information right.

Accurate AI Answers = Your SEO Expertise + 3 Strategies

Good news: your SEO expertise isn’t a relic, it’s the exact foundation that works in AI search. In this session, seoClarity’s Chris Sachs, VP of Client Success, and Tania German, VP of Marketing, shared a roadmap that positions your brand as the definitive answer in AI search results.

You’ll Walk Away With:

• The Orchestrator’s Playbook — How to lead the cross-functional teams (PR, product, content) that determine what AI models learn to trust about your brand.
• Answer Certainty Metrics — How to move beyond “visibility” reporting and prove your brand is the definitive solution AI delivers to users.
• Narrative Reclamation — How to stop third parties from defining your brand in AI outputs and position your organization as the primary Source of Truth.

Register above to watch the full session and get proven strategies to help you control AI outputs, lead the teams that make it happen, and prove it’s working to leadership and beyond.

How To Become The AI Search Authority In Your Company [Webinar] via @sejournal, @lorenbaker

If you’re in an SEO role, there’s a good chance your job description quietly expanded over the last year. You’re now the de facto expert on how your company shows up in ChatGPT, Gemini, and Perplexity.

Your SEO Expertise Is Already the Foundation for AI Search Authority

Getting cited in AI outputs is table stakes. 

The harder question is: when an AI model speaks about your brand, is it using your content as the source? Or is it synthesizing what third parties have written about you?

For most brands right now, it’s the latter. And that’s a fundamentally different problem than SEO has dealt with before, one that requires coordination well beyond the SEO team.

What You’ll Learn in This Session

• How to lead the cross-functional effort (PR, product, content) that shapes what AI models are trained to trust
• How to measure “Answer Certainty” instead of just visibility, so you can report on outcomes that leadership actually understands
• How to identify where third-party narratives are overriding your brand’s own content in AI outputs
• Why your existing SEO expertise is the foundation for all of this, and how to position it that way internally

About the Speakers

Chris Sachs is VP of Client Success at seoClarity, where he works directly with enterprise SEO teams navigating the shift from traditional search to AI-driven discovery. Tania German is VP of Marketing at seoClarity, with expertise in building brand authority frameworks that translate across organic and AI search channels.

This is a tactical session for SEO managers, growth directors, and CMOs who are already in the thick of AI search and need a system, not just a framework.