May 1 2026
500M AI Searches Later: How To Actually Improve AI Search Visibility & Citations via @sejournal, @hethr_campbell

What signals actually drive AI search visibility?

Are competitors getting cited in AI Overviews while you’re watching from the sidelines?

How do you go from AI visibility gap alerts to a system that closes them?

Most SEO teams already have dashboards showing where they’re invisible in AI search. Few have a process to fix it.

Learn To Turn AI Search Visibility Data Into A High-Visibility System

Reconnect with Sam Garg, Founder and CEO of Writesonic, as he shares his practical framework for diagnosing citation gaps, prioritizing the right actions, and automating execution with AI agents and free open-source SEO & GEO tools.

You’ll Learn:

  • What drives AI citations: Visibility signal analysis from 500M+ AI conversations. You’ll learn which content types, sources, and placements actually get cited in ChatGPT, Perplexity, and Gemini.
  • GEO tasks that move the needle: Citation outreach, content refresh, and third-party placements, plus how to use AI agents and open-source tools to automate them.
  • Where AI search is headed next: Early signals on AI ecommerce and the shift from recommendations to transactions for your channel strategy.

This SEO webinar session covers what 500M+ AI conversations reveal about how citations are earned, which actions actually move the needle (citation outreach, content refresh, third-party placements), and how to use autonomous AI agents to execute at scale.

Watch on-demand now to get the most data-backed, actionable guidance available on improving your brand’s AI search visibility.

Ecommerce MGMT 0 Comments
Apr 28 2026
AEO In 2026: Which Content Formats Earn AI Citations & How to Produce More [Webinar] via @sejournal, @hethr_campbell

AI-generated answers are capturing intent before the click, and that changes where to invest, what to measure, and which formats to prioritize. The question isn’t whether to adapt, it’s knowing exactly what to do first.

Answer Engine Optimization (AEO) Is A Core Discipline

AEO sits alongside SEO as a primary driver of how brands get discovered in 2026. The content formats, authority signals, and workflows that earn citations in ChatGPT, Claude, and Gemini are distinct from what drives traditional rankings.

What You’ll Learn

  • Which AEO and content marketing trends will have the most impact on AI citation rate and organic visibility in 2026.
  • How to reframe your success metrics when AI answers replace the click, and what to optimize for instead.
  • Which content formats generate the highest likelihood of AI citation, and how to build more of them into your editorial workflow.
  • How to integrate agentic workflows into your content operation to scale authority-building without losing quality.

About the Speakers

Shannon Vize is Sr. Content Marketing Manager at Conductor, focused on the intersection of AI and content strategy. Pat Reinhart is VP of Services & Thought Leadership at Conductor, with deep experience helping digital teams adapt their search strategies to emerging discovery behaviors.

This session delivers a practical, prioritized framework for operationalizing AEO and building AI search visibility in 2026.

Ecommerce MGMT 0 Comments
Apr 22 2026
AI Overviews & Local SEO: What Multi-Location Brands Must Do [Webinar] via @sejournal, @lorenbaker

Thanks to AI, local SEO has a new standard.

AI-powered search doesn’t just rank pages. It synthesizes answers from your site content, schema markup, listings data, and reviews, and then it decides whether your locations are worth citing. For brands managing 10, 50, or 100+ locations, that’s a significant exposure point.

What’s Actually Changing in Local Search

AI search experiences, from Google’s AI Overviews to other generative answer engines, are now drawing on a broader set of signals to determine which local businesses to surface.

Listing accuracy, structured data, review signals, and the quality of your actual location pages all factor in. If any of those are inconsistent or thin, your visibility takes a hit before a customer ever clicks.

What You’ll Learn in This Session

  • How AI-powered search engines pull local business data, and where your current setup may have gaps
  • What separates a high-performing location page from one that gets ignored by AI search
  • Which technical signals carry the most weight for local AI search
  • How to prioritize improvements across a large portfolio of locations without starting from scratch

Nick Larson, Product Manager and Local Pages Expert at Alchemer brings hands-on experience helping multi-location brands build local search visibility at scale.

This is a practical, framework-first session built for marketers and operators managing location-based brands.

Ecommerce MGMT 0 Comments
Apr 15 2026
How To Become The AI Search Authority In Your Company [Webinar] via @sejournal, @lorenbaker

If you’re in an SEO role, there’s a good chance your job description quietly expanded over the last year. You’re now the de facto expert on how your company shows up in ChatGPT, Gemini, and Perplexity.

Your SEO Expertise Is Already the Foundation for AI Search Authority

Getting cited in AI outputs is table stakes. 

The harder question is: when an AI model speaks about your brand, is it using your content as the source? Or is it synthesizing what third parties have written about you?

For most brands right now, it’s the latter. And that’s a fundamentally different problem than SEO has dealt with before, one that requires coordination well beyond the SEO team.

What You’ll Learn in This Session

  • How to lead the cross-functional effort (PR, product, content) that shapes what AI models are trained to trust
  • How to measure “Answer Certainty” instead of just visibility, so you can report on outcomes that leadership actually understands
  • How to identify where third-party narratives are overriding your brand’s own content in AI outputs
  • Why your existing SEO expertise is the foundation for all of this, and how to position it that way internally

About the Speakers

Chris Sachs is VP of Client Success at seoClarity, where he works directly with enterprise SEO teams navigating the shift from traditional search to AI-driven discovery. Tania German is VP of Marketing at seoClarity, with expertise in building brand authority frameworks that translate across organic and AI search channels.

This is a tactical session for SEO managers, growth directors, and CMOs who are already in the thick of AI search and need a system, not just a framework.

Ecommerce MGMT 0 Comments
Apr 14 2026
Why Your Webinar Program Isn’t Working (So, Copy Ours) via @sejournal, @hethr_campbell

5 years ago, I stepped into the role of webinar ringmaster. I said yes to moderating, but it was all the background work that gave me butterflies. I’d second and third guess everything. Is the title right? What if it flops? Is the content level right for the attendees? Will the right attendees sign up? Is my hair ok?!

But the program grew, and you all were so welcoming. Through the years we’ve tested on you all (it’s fun for us!) And I’ve learned so many tricks that I want to give back to my fellow marketers struggling to recoup the ROI of your webinar program.

The Actual Live Webinar is the Easy Part

Just last week, I interviewed ten marketers running webinar programs right now to see where your pain really is. And I heard the same thing over and over: I’d run more webinars but the prep time and quality of leads are real struggles.

Showing up to moderate, keeping the conversation going, or delivering the content, that’s the easy part. But what I’ve come to understand after five years, 300+ sessions, and over 350,000 leads generated… it’s the 4-8 week preparation before “live day” that is the real work.

That’s what’s going to drive the right ICPs (i.e. help you reach your goals).

Topic selection. Campaign strategy. Promotion timing. Messaging that compels. Audience alignment. Lead scoring. Post-event nurture that doesn’t let a warm lead go cold. None of that happens on stage. Yet, all of it determines whether your program generates real pipeline… or just fills a calendar.

This is your opportunity to see how we do it, and ask your questions.

This session is meant to show you how you can have a fully successful, lead generating webinar program, even if you’re a lean team. We get it, we are too.

Why This Session Is Different

We’re opening up our full playbook! On April 23, I’m sitting down with my co-owner of webinar strategy (and successes), Jennifer McDonald, to talk webinars and we’re leaving plenty of time for Q&A.

You’ll get the full step-by-step walkthrough of our webinar approach that we’ve refined across hundreds of sessions.

This will be a jam-packed webinar. We’ll run through our whole secret formula, and deep dive into the processes that require the most attention (and intention) to drive lead quality over lead volume.

If you’re struggling… attendance is flat, leads aren’t converting, you can’t make the ROI case internally… this webinar about webinars is directly for you.

What You’ll Walk Away With

  • How to choose topics using real data so you’re attracting the right registrants
  • The session format we use to drive thought leadership over sales pitch energy, and why that distinction matters for conversion
  • A post-event nurture sequence that works on both attendees and no-shows, and keeps leads warm until they’re ready to move

This is just the first of some cool, new resources we’re bringing to the SEJ community around deeper education, and I couldn’t be more excited about it.

Whether you’re just getting started or you’ve been at this for years, there’s something in this session for you. Register free and come ready with your questions. Jennifer and I will be there live and we’ll make it worth your time.

And, you know the drill … can’t make it? Register anyway and we’ll get you the recording.

Save Your Spot
Ecommerce MGMT 0 Comments
Apr 9 2026
Don’t Go Chasing AI Yet: A Framework for Prioritizing SEO vs. AI Search via @sejournal, @hethr_campbell

Everyone is scrambling to incorporate AI. But what takes priority?

Is generative engine optimization (GEO) replacing traditional SEO?

Should you shift budget from traditional SEO to AI content experiments?

Watch this on-demand SEO webinar to see how to prioritize SEO vs. AI search based on your business model.

Before You Reallocate SEO Budget, Validate Where AI Will Drive Incremental Growth In Channel Mix

In this session, DAC’s Alex Hernandez, Associate Director of SEO, and Orli Millstein, Director of Content Strategy, challenge the assumption that more AI optimization automatically equals more growth. Instead, you’ll see how business model, product complexity, and customer journey determine whether AI visibility should be accelerated, balanced, or deprioritized.

You’ll Learn:

You’ll walk away with a structured way to evaluate strategic fit, content readiness, and revenue impact before reallocating budget or rewriting your roadmap.

Watch the on-demand webinar now to build an AI search strategy that strengthens performance rather than dilutes it!

Ecommerce MGMT 0 Comments
Apr 8 2026
How To Turn AI Search Visibility Data Into a GEO Strategy That Closes Citation Gaps [Webinar] via @sejournal, @hethr_campbell

AI search is dominating the strategy conversation right now, and every SEO director is fielding the same pressure from leadership: “What’s our AI search plan?”

The instinct is to optimize everywhere: close every citation gap, refresh every page, pursue every placement. But before you reallocate budget or rebuild your GEO roadmap, there’s a more useful question to ask first:

  • Which AI search signals are actually driving citations for your brand, and do you have a system to act on them?

Join us for an upcoming expert webinar where we’ll dive into exactly that.

What You’ll Learn

In this webinar, Sam Garg, Founder and CEO of Writesonic, will break down what 500M+ AI conversations reveal about citation signals,  and show how that data should shape your GEO execution strategy.

Specifically, you’ll walk away with:

  • The signals behind AI citations: which content types, sources, and placements actually get cited in ChatGPT, Perplexity, and Gemini, and why it differs from traditional ranking logic
  • A GEO prioritization framework: so you stop spreading effort equally across citation outreach, content refresh, and third-party placements, and focus on what moves the needle for your specific gaps
  • An execution model powered by AI agents: including free open-source tools you can deploy right away to automate GEO tasks at scale

Why Attend?

Most SEO teams already have dashboards showing where they’re invisible in AI search. Few have a process to fix it. This session gives you both the diagnostic framework and the execution playbook to close those gaps, and the data to make the case for AI search investment internally.

Join us live to get your questions answered directly by the expert.

Ecommerce MGMT 0 Comments
Mar 31 2026
How To Identify Which LLM Is Actually Working For You [Webinar] via @sejournal, @hethr_campbell

AI search is dominating the strategy conversation right now, and everyone is hearing the same thing from clients and directors: “What’s our AI search plan?”

The instinct is to optimize everywhere, ChatGPT, Perplexity, Gemini, and move fast. But before you reallocate budget or rewrite your GEO roadmap, there’s a more useful question to ask first:

Which LLM is actually driving conversions in your clients’ specific industry?

Join us for an upcoming expert panel webinar where we’ll dive into exactly that.

What You’ll Learn

In this webinar, Danielle Wood, Content & Creative Manager at CallRail, and Natalie Johnson, SEO & AI Visibility Expert & Founder of SweetGlow Marketing, will break down real conversion data by LLM and show how platform-level performance should shape your GEO strategy.

Specifically, you’ll walk away with:

  • Conversion data by LLM platform, so you know where high-intent traffic is actually coming from in each industry
  • A clear AI prioritization framework to stop spreading GEO effort equally and concentrate it where it converts
  • A reporting model that ties AI search activity to real business outcomes clients can see and trust

Why Attend?

You’ll finally be able to justify AI search investment; this session will give you the data and the framework to make that case and to implement the strongest, most successful AI search strategy possible.

Join us live to get your questions answered directly by the expert panel.

Ecommerce MGMT 0 Comments
Mar 25 2026
Is Your Website Ready for AI Search? A Practical Audit for CMOs via @sejournal, @lorenbaker

AI-driven discovery is reshaping how brands earn visibility and conversions. Most CMS stacks weren’t built for this shift.

Is your CMS structured for AI-powered search and answer engines?
Can your content be interpreted, reused, and surfaced by machine-driven systems?
Is your current tech stack quietly limiting performance in search?

Discoverability depends on structured data, flexible architecture, and systems that adapt quickly.

Watch the on-demand webinar to see how to evaluate whether your Drupal site, or other CMS, is built for what’s next.

How To Audit Your CMS for AI-Driven Search & Conversion Performance

In this practical, marketer-focused on-demand session, we’ll walk through how CMOs and marketing leaders can assess whether their current CMS and digital stack support modern search behavior or restrict it.

You’ll leave with a clear understanding of what AI readiness means at the platform level, and how to identify risk areas before they impact growth.

You’ll Learn:

  • Where enterprise Drupal implementations most often fall short in AI-driven discovery
  • How AI search changes SEO strategy, content modeling, and conversion optimization
  • What defines an AI-ready CMS stack, including structured content, composable architecture, and open-source flexibility

Check out the slides below or watch the full presentation, on demand!

Ecommerce MGMT 0 Comments
Mar 19 2026
How To Track AI Visibility & Prompts The Right Way via @sejournal, @lorenbaker

AI search has changed the rules, but has your tracking? 

How do you measure visibility without rankings?

Which prompts actually reflect real buyer intent?

And how do you avoid AI tracking data that looks useful, but isn’t?

Learn how to set up AI prompt tracking you can trust for smarter decisions.

ChatGPT, Google AI Overviews & Perplexity Are Reshaping Discoverability

In this on-demand webinar, Nick Gallagher, Sr. SEO Strategy Director at Conductor, breaks down how AI prompt tracking really works, why topics matter more than individual prompts, and how to avoid common mistakes that skew insights.

You’ll leave with a clear framework for measuring AI visibility in a way that reflects real user behavior and supports smarter search and content strategies.

You’ll Learn:

  • How AI prompt tracking works, and why setup matters more than volume
  • Best practices for choosing topics, prompts, and answer engines
  • Common mistakes that lead to inaccurate or misleading AI visibility data

Watch on-demand and learn how reputation management is shaping local visibility, trust, and growth in 2026.

View the slides below or check out the full webinar for all the details.

Ecommerce MGMT 0 Comments