Webinar Archives Webinar

Apr 17 2024

Preparing For 3rd-Party Cookie Deprecation: How To Adjust Your Data Collection Strategy via @sejournal, @hethr_campbell

As a marketer, customer data is essentially your bread and butter – and if your strategy is heavily reliant on third-party data, you’re in for quite an awakening this year.

With Google Chrome already starting to phase out third-party cookies (with full implementation scheduled for third quarter 2024), it’s time to start rethinking your approach and strategizing for the impending changes.

That’s where we come in.

On May 1, we’re hosting a live webinar with experts from CallRail and Workshop Digital to help you navigate the challenges in a post-third-party cookie world.

Join us as we do a deep dive into the different types of cookies (first-party, third-party, etc.) and what they mean for marketers like you.

Ryan Johnson, Chief Product Officer at CallRail, and Andrew Miller, Co-Founder of Workshop Digital, will introduce innovative data collection solutions to ensure your marketing tactics are primed for success in this new era.

Key takeaways from this webinar:

Impact on Current Marketing Strategies: The death of third-party cookies will fundamentally alter how we track user behavior online. Therefore, prioritizing first-party data collection and exploring alternative targeting methods will be crucial to campaign success, moving forward.
Preparing for Change: Learn what you should be doing to prepare for Google Chrome’s upcoming phase-out of third-party cookies. Start by conducting a comprehensive audit of your current data collection practices and identifying ways to adjust.
Strategies for Success & Diversifying Your Data: Embracing marketing tools and platforms that prioritize zero- or first-party data collection is key to future-proofing your marketing strategies. These tools enable you to directly capture and leverage valuable customer information without relying on third-party insights.

If you’re an agency or SMB marketer looking to stay ahead of the curve, you won’t want to miss this webinar.

Sign up now and get the expert insights you need to adapt your data collection strategies and embrace the future of data-driven marketing.

Plus, you’ll get the chance to ask Ryan and Andrew your most pressing questions, following the presentation.

And if you can’t join us live, don’t worry. Just register here and we’ll send you a recording after the webinar.

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Apr 16 2024

Mastering Digital Acquisition: Efficient Strategies for Enterprise-Level Success via @sejournal, @lorenbaker

Looking for ways to strengthen your digital acquisition strategy this year?

You’re certainly not alone.

Between resource constraints, fierce competition and lack of insights, it can be pretty challenging for businesses to acquire new customers and expand their digital footprint.

That’s why we’re hosting an exclusive webinar this month to empower enterprises with the tools and insights needed to thrive in today’s dynamic landscape.

Join us on April 24, as we share a scalable and sustainable acquisition framework to help you lay the foundation for long-term success.

Tim Murphy, Marketing Strategist and Consultant at Crum & Forster, and Susovan Ray, Director of Digital Solutions at iQuanti, will walk you through an innovative, two-pronged strategy to drive campaign efficiencies.

Our expert panel will explore key topics including:

Driving Efficiency in Paid Media Campaigns: Learn cutting-edge tactics to maximize the impact of your paid media efforts while optimizing costs.
Working Towards Long-Term Success: Discover how to build a solid foundation for sustained growth in the ever-changing digital landscape.
Leveraging Cross-Channel Strategies: Explore the power of an integrated approach across various digital channels to amplify your brand’s reach and impact.
Integrating CRO with Paid Channels: Unlock the potential of Conversion Rate Optimization (CRO) by seamlessly integrating it with your paid media strategies for superior results.

In this live presentation, we’ll address the digital acquisition challenges faced by enterprises and provide actionable solutions.

You’ll leave this webinar equipped with the strategies needed to overcome these obstacles and enhance your company’s digital presence.

Don’t miss out! Secure your spot now to get game-changing advice from digital marketing experts.

Plus, you’ll be able to ask Tim and Susovan your most pressing questions in an interactive Q&A session following the presentation.

Can’t attend the webinar live? Sign up now and we’ll send you a recording shortly after the event.

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Apr 1 2024

PPC Lead Gen Blueprint: Google Ads Strategy That Increases Leads via @sejournal, @hethr_campbell

Looking to learn the secrets to lead generation success?

Want to know what critical mistakes to avoid when building your paid ad strategy?

We’ve got you covered. On April 17, we’re teaming up with Redesign for a live presentation to give you the proven PPC blueprint to boost your leads.

You’ll get an exclusive look into their launch process, keyword selection, ad copy, and bidding strategies.

Key takeaways from this webinar include:

A-Z successful lead generation strategy: By understanding your target audience, providing value, and optimizing your approach based on data and feedback, you can develop a comprehensive lead generation strategy that drives consistent results for your business.
Major pitfalls in lead generation: Learn what not to do in PPC and what you should be doing instead. Make sure you’re steering clear of common mistakes and not missing out on valuable opportunities to nurture and convert your leads.
Navigate Google’s recommendations: Good vs. Bad: Understand the difference between best practices that align with Google’s guidelines and bad tactics that can result in penalties or lower search rankings. It’s essential to stay informed about algorithm updates and focus on long-term success strategies.

This webinar isn’t just for marketers – if you’re a home service contractor looking to boost your online impact, you’ll want to tune in as well.

Join Redesign’s Chris Sosnowski as he shares examples of how they’ve managed to turn underperforming accounts into success stories.

You’ll gain valuable insights to help you transform your business and start dominating your market.

And be sure to stick around for the live Q&A session, following the presentation. Chris will be answering all your most burning questions.

If you can’t attend the live event, sign up anyway and we’ll send you a copy of the recording.

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Mar 25 2024

Unlocking Content Value: Measuring Content Impact Across The Customer Journey via @sejournal, @hethr_campbell

Not quite sure how to measure the true value of your content initiatives? You’re certainly not alone.

One of the biggest challenges marketers face is determining which touchpoints along the customer journey contribute most to conversions – also known as attribution modeling.

So join us on April 10, as we unravel the nuances of attribution modeling and show you how to layer first-touch and last-touch attribution within your measurement strategy.

By adopting a comprehensive approach, you’ll gain deeper insights into the effectiveness of your content efforts and make more informed decisions about resource allocation.

Bill Franklin, Director of SEO at DAC Group and Oliver Tani, Senior Director of SEO, DAC Group will walk you through how to accurately assess the value of your content across various stages of the customer journey.

Key takeaways from this webinar include:

Fresh Measurement Methods: Discover innovative methods to gauge the impact of your content more effectively. Learn to go beyond traditional metrics and uncover meaningful insights that drive strategic decisions.
Insights from First-Touch Attribution: Dive into fascinating insights using first-touch attribution, and learn how it differs from the usual last-touch perspective.
Convincingly Showcase Content Value: Learn tactics to persuade decision-makers to invest in more content by showcasing its true value. Plus, equip yourself with the tools needed to demonstrate the impact of your content initiatives.

Don’t miss this opportunity to elevate your content strategy, gain fresh perspectives, and unlock the true potential of your marketing efforts.

From attracting potential leads to nurturing them into loyal customers, each phase of the marketing funnel presents a unique set of challenges and opportunities for growth.

In this live session, we’ll equip you with the tools and knowledge needed to navigate these challenges successfully.

Are you ready to transform your content measurement approach? Secure your spot now!

Plus, you’ll get a chance to ask Bill and Oliver your most burning questions after the presentation.

And if you can’t attend live, just sign up and we’ll send you a copy of the webinar recording.

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Mar 19 2024

10 Successful Ways To Improve Your SERP Rankings via @sejournal, @hethr_campbell

Not sure what to focus on to improve your website’s rankings? Wondering which tactics can lead to quick SEO wins?

Instead of optimizing 800+ meta descriptions and calling it a day, there are easy ways you can win the heart of your clients and save time doing it.

Watch our on-demand webinar for an exclusive demonstration from Ahrefs, as they show you 10 quick optimization wins, and how you can achieve them using their tools.

You’ll learn:

How to monitor content decay and take action.
How to uncover content opportunities and gaps between you and your competitors.
How to boost your rankings with internal linking and other link building tactics.
How you can prioritize technical issues and resolve critical issues quickly.

Andrei Țiț, Product Marketer at Ahrefs shows how you can prioritize the SEO tasks with the highest impact, and how Ahrefs can help complete them within seconds.

Discover 10 quick and easy SEO wins to boost your site’s rankings.

View the slides below or check out the full webinar for all the details.

Join Us For Our Next Webinar!

2024 Google SERP Features: New Strategies To Gain Visibility

Join us for a deep dive into all things SERP features, what they are, and why they’re important. We’ll also show you how you can snag some for your own business.

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Mar 18 2024

Website Health Checkup: Maximizing Technical SEO Performance In 2024 via @sejournal, @lorenbaker

In today’s digital landscape, a healthy, technically sound website is the key to SEO success.

However, ensuring your site is optimized for maximum performance is no easy feat, as SEOs, developers, UX pros, content leaders, marketing, and C-suite members must all be in alignment.

Maintaining your website’s technical health isn’t just about ranking well in search engines – it’s also crucial to driving more user engagement, conversions, and ultimately, revenue.

On March 27, we’re delving into the critical areas and key site metrics you need to focus on in 2024, including SEO, site speed, and accessibility.

Join us as we provide actionable tips and insights to help you improve your website’s technical health and drive tangible results.

And of course, we’ll go beyond just finding issues on your domains – we’ll also walk you through ways to actually fix them.

Our expert guests, Richard Barrett and Matt Ford of Lumar, will show you how to build new connected site health workflows that enable faster fixes and less stress for everyone involved in the website optimization process.

In this live session, we’ll cover the following topics:

Expanding Your View: Beyond Content and Keywords – Learn why SEO professionals and website managers need to broaden their perspective beyond content & keywords for maximum business results.
Improving Technical Health: Tips and Strategies – Discover practical tips for enhancing key aspects of your website’s technical health, including crawlability, indexability, site speed, accessibility, and more.
Building Streamlined Workflows: Aligning Your Team for Success – Explore strategies for building connected website health workflows that facilitate faster issue resolution and reduced stress for your team.

Ready to take the next step toward elevating your website’s health and unlocking the full potential of your SEO strategy?

This webinar has the expert insights and actionable tips you need to enhance workflow efficiency and boost your site’s overall performance.

You’ll walk away knowing how to get the right platforms and processes in place to improve your site’s most critical health metrics.

Plus, Richard and Matt will be answering your questions live, following the presentation.

Don’t miss this opportunity to start mastering your website’s technical health. Sign up now and secure your SEO success for 2024 and beyond.

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Mar 12 2024

How An Enterprise Digital PR Firm Earns 100’s Of Links In 30 Days via @sejournal, @hethr_campbell

Struggling to earn links from journalists and the press?

Digital PR for SEO has quickly become an alternative to traditional link building. However, earning links from the press can be a challenge creatively.

That’s where we come in.

Watch our on-demand webinar, as we explore how to scale the very time-consuming and complicated process of earning links from digital PR, with proven case studies showing how you can earn hundreds of links in 30 days.

You’ll learn:

The process and tools to earn press links in just 30 days.
A scalable process to gather data to enhance journalist storylines.
How to combine data and expert commentary for the press.

Kevin Rowe, Founder and Head of Strategy at PureLinq, will give away the process his firm has used to secure hundreds of meaningful links and mentions on top-tier domains using data-driven digital PR, with proven examples.

Kevin’s firm has systematized a scalable process for data-driven digital PR for SEO, and now he wants to share it with you.

Discover how to earn quality links through a strong digital PR presence.

View the slides below or check out the full webinar for all the details.

Join Us For Our Next Webinar!

9 Major Google Updates From 2023 & 2024 SEO Predictions

Join us for an in-depth, actionable recap of the need-to-know Google updates from 2023, along with key predictions for 2024.

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Mar 4 2024

SEO In 2024: Top Priorities, Challenges, And Opportunities via @sejournal, @hethr_campbell

The world of search has seen massive change recently. Whether you’re still in the planning stages for this year or underway with your 2024 strategy, you need to know the new SEO trends to stay ahead of seismic search industry shifts.

It’s time to chart a course for SEO success in this changing landscape.

Watch this on-demand webinar as we explore exclusive survey data from today’s top SEO professionals and digital marketers to inform your strategy this year. You’ll also learn how to navigate SEO in the era of AI, and how to gain an advantage with these new tools.

You’ll hear:

The top SEO priorities and challenges for 2024.
The role of AI in SEO – how to get ahead of the anticipated disruption of SGE and AI overall, plus SGE-specific SEO priorities.
Winning SEO resourcing strategies and reporting insights to fuel success.

With Shannon Vize and Ryan Maloney, we’ll take a deep dive into the top trends, priorities, and challenges shaping the future of SEO.

Discover timely insights and unlock new SEO growth potential in 2024.

View the slides below or check out the full webinar for all the details.

Join Us For Our Next Webinar!

10 Successful Ways To Improve Your SERP Rankings [With Ahrefs]

Reserve your spot and discover 10 quick and easy SEO wins to boost your site’s rankings.

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Mar 4 2024

Mastering SERP Features: New Research & Strategies For Enhanced Visibility In 2024 via @sejournal, @hethr_campbell

There have been significant changes to the way users interact with search engines, with SERPs moving beyond the basic blue links to a more dynamic and feature-rich structure.

As Google’s SERP features continue to evolve, it’s important to understand each update and how they impact your SEO efforts.

So if you’re a digital marketer or website owner looking to boost your search visibility and user engagement this year, we’ve got you covered.

On March 20, we’re doing a deep dive into all things SERP features, and giving you the tools you need to analyze them.

Join us live as we discuss what these SERP features are, why they’re important, and how you can snag some for your own business.

Not only will STAT’s Senior Search Scientist, Tom Capper, walk you through how to craft an end-to-end strategy, but he’ll also share the latest research on SERP features in 2024, including how frequently each is appearing, and how much visibility each is driving, with comparative analysis across device type and geographic market.

By the end of this session, you’ll know how to uncover strategic SERP feature insights in your space for content, competitive research, and on-page optimizations, in order to enhance your organic presence.

Key takeaways from this webinar:

Get up to speed on SERP features: what they are, why they’re important, and what’s new.
See how the top 5 SERP features stack up with fresh data on prevalence and share of voice.
Learn how to craft your own tailor-made SERP feature strategy to win visibility.

In today’s digital landscape, staying competitive and maintaining search visibility is more challenging than ever before.

It’s time to incorporate a more robust approach to Google’s SERP features and get ahead of the game.

Whether you’re a seasoned agency marketer or enterprise SEO professional, this webinar is sure to be a game-changer for your 2024 strategy.

Don’t miss out on this opportunity to start mastering Google’s new SERP features. Sign up now!

Plus, Tom will be hosting a live Q&A following the presentation, so make sure you have your questions ready!

Can’t make the live webinar? No worries! Just register here, and we’ll send you a recording to watch at your convenience.

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Feb 28 2024

How We Built A Strong $10 Million Agency: A Proven Framework via @sejournal, @hethr_campbell

Building a successful agency can be a daunting task in today’s ever-evolving space. Do you know the secrets to succeeding with yours?

Watch this informative, on-demand webinar, where link building expert Jon Ball reveals the closely guarded secrets that have propelled Page One Power to become a highly successful $10 million agency.

You’ll learn:

The foundational principles on which to build your business to succeed.
The importance of delegation, market positioning, and staffing.
More proven lessons learned from 14 years of experience.

With Jon, we’ll provide you with actionable insights that you can use to take your business to the next level, using foundational principles that have contributed to Page One Power’s success.

If you’re looking to establish yourself as a successful entrepreneur or grow your agency in the constantly evolving world of SEO, this webinar is for you.

Learn the secrets of establishing a thriving agency in an increasingly competitive SEO space.

View the slides below or check out the full webinar for all the details.

Join Us For Our Next Webinar!

How An Enterprise Digital PR Firm Earns 100’s Of Links In 30 Days

Join us as we explore how to scale the very time-consuming and complicated process of earning links from digital PR, with proven case studies showing how you can earn hundreds of links in 30 days.

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