Webinar Archives Webinar

Jul 9 2025

Stop Paying the Google Ads Tax Without Realizing It [Webinar] via @sejournal, @hethr_campbell

Most brands don’t know they’re wasting money on branded ads. Are you one of them?

What if your Google Ads strategy is quietly draining your budget? Many advertisers are paying high CPCs even when there’s no real competition. It’s often because they’re unknowingly bidding against themselves.

Join BrandPilot AI on July 17, 2025 for a live session with Jenn Paterson and John Beresford, as they explain The Uncontested Paid Search Problem and how to stop it before it eats into your performance.

In this data-backed session, you’ll learn:

Why CPCs rise even without competitor bidding
How to detect branded ad waste in your own account
What this hidden flaw is costing your brand
Tactical strategies to reclaim lost budget and improve your results

Why this matters:

Brands are overspending on Google Ads without knowing the real reason. If you’re running branded search campaigns, this session will show you how to identify and fix what’s costing you the most.

Register today to protect your spend and improve performance. If you can’t attend live, sign up anyway and we’ll send you the full recording after the event.

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Jul 3 2025

Are You Still Optimizing for Rankings? AI Search May Not Care. [Webinar] via @sejournal, @hethr_campbell

No ranking data. No impression data.

So, how do you measure success when AI-generated answers appear and disappear, prompt by prompt?

With these significant changes to how we optimize for search, many brands are seeking to understand how to achieve SEO success.

Some Brands Are Winning in Search. Others? Invisible.

If your content isn’t appearing in AI-generated responses, like AI Overviews, ChatGPT, or Perplexity, you’re already losing ground to competitors.

👉 RSVP: Learn from the brands still dominating SERPs through AI search

In This Free Webinar, You’ll Learn:

Data-backed insights on what drives visibility and performance in AI search
A proven framework to drive results in AI search, and why this approach works
Purpose-built content strategies for driving success in Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO).

This webinar helps enterprise SEOs and executives move from “I don’t know what’s happening in AI search” to “I have a data-driven strategy to compete and win.”

This session is designed for:

Marketing managers and SEO strategists looking to stay ahead.
Brand leaders managing performance visibility across platforms.
Content teams building for modern search behaviors.

You’ll walk away with a usable playbook and a better understanding of how to optimize for the answer, not the query.

Learn from what today’s winning brands are doing right.

Secure your spot, plus get the recording sent straight to your inbox if you can’t make it live.

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Jul 2 2025

New Google AI Mode: Everything You Need To Know & What To Do Next via @sejournal, @lorenbaker

Is your SEO strategy ready for Google’s new AI Mode?

Is your 2025 SERP strategy in danger?

What’s changed between traditional search mode and AI mode?

Will Google’s New AI Mode Hurt Your Traffic?

Watch our webinar on-demand as we explored early implications for click-through rates, organic visibility, and content performance so you can:

Spot AIO SERP triggers: Identify search types most likely to spark AI Overviews.
Analyze impact: Find out which industries are being hit hardest.
Audit AIO brand mentions: See which domains are dominating AI-generated answers.
Optimize visibility: Update your SEO strategy to stay competitive.
Accurately track AI traffic: Measure shifts in click-through rates, visibility, and content performance.

In this actionable session, Nick Gallagher, SEO Lead at Conductor, gave actionable SEO guidance in this new era of search engine results page (SERPs).

Get recommendations for optimizing content to stay competitive as AI-generated answers grow in prominence.

Google’s New AI Mode: Learn To Analyze, Adapt & Optimize

Don’t wait for the SERPs to leave you behind.

Watch on-demand to uncover if AI Mode will hurt your traffic, and what to do about it.

View the slides below or check out the full webinar for all the details

Join Us For Our Next Webinar!

The Data Reveals: What It Takes To Win In AI Search

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Jun 11 2025

Is Google About To Bury Your Website? [Webinar] via @sejournal, @lorenbaker

The new AI Mode is rewriting the rules of search. Are you ready?

Google’s AI-generated answers are starting to dominate the SERPs, pushing traditional results further down the page. If your business relies on organic traffic, you can’t afford to ignore this shift.

Join us on June 25, 2025, for an expert-led webinar sponsored by Conductor. Get actionable strategies from Nick Gallagher, SEO Lead at Conductor, to help you adapt fast and stay ahead of the curve.

What you’ll learn:

Spot the queries most likely to trigger AI Overviews.
Identify industries seeing the biggest changes in traffic.
Audit which brands are being highlighted in AI answers.
Update your SEO game plan to stay visible.
Track and interpret shifts in traffic and performance metrics.

Why this matters now:

Traditional SEO tactics are no longer enough. Understanding how AI Mode works and knowing how to respond could be the difference between steady growth and a sharp drop in traffic.

Don’t let AI Mode catch you off guard.

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Jun 4 2025

What It Takes To Stay On Top Of Local Search In 2025 [Webinar] via @sejournal, @lorenbaker

Is AI Changing How Local Customers Find You?

If your clients rely on local search to drive business, the landscape is shifting faster than ever.

AI-driven updates are changing how users see results, how trust is built online, and how businesses get chosen in 2025.

The real question is, will your local SEO strategy keep up or fall behind?

Get Ready For The New Rules Of Local SEO

In our upcoming webinar, you will explore the latest insights from a major study of over 15,000 businesses and 1,200 consumers. This is your opportunity to stay ahead of AI changes and lead your clients to stronger local visibility.

What You Will Learn In This Local SEO Webinar

✅ Current local SEO ranking signals every agency should know.
✅ How Google’s AI updates are reshaping local results and map packs.
✅ New ways to boost visibility and build consumer trust in 2025.
✅ How to turn these insights into a new local SEO service offering.
✅ How to identify and fix technical review signals that may be hurting your rankings.

Why This Webinar Matters Now

Local search behavior is evolving quickly. New AI tools are not just changing how results appear, they are also reshaping what customers trust and choose.

This webinar gives you a real-world strategy to protect your local presence and turn SEO insights into agency growth.

Your Speaker

Mél Attia, VP of Marketing at GatherUp, will guide you through the major shifts happening right now and how to position your clients for success.

Can’t Make It Live

No problem. Register today, and we will send you the full recording so you can watch it on your own time.

Turn reviews and local signals into real SEO results for 2025 and beyond.

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May 28 2025

The Overlooked Traffic Drop Caused by AI Overviews [Webinar] via @sejournal, @lorenbaker

If your rankings are stable but your clicks are fading, AI Overviews could be the reason.

These AI-powered summaries now show up on nearly half of Google searches. While they aim to help users, they may be shifting attention away from your site.

The problem is not just visibility. It is visibility without engagement. And the only way to fix it is to know exactly where the drop is happening.

That is what this session is designed to do.

AIO Hurting Traffic? How To Identify True Loss With GA4, GSC and Rank Tracking
Live on June 11, 2025 | Sponsored by STAT SA

Join us for a tactical webinar that breaks down how to track, measure, and respond to traffic loss caused by AI Overviews. You will explore how to use GA4, GSC and rank tracking to separate what has changed and what still works.

What you will take away from this session

✅ A method for separating AIO traffic from traditional organic clicks.
✅ A clear process for identifying traffic loss that is often hidden.
✅ Steps to update your SEO strategy based on your actual data.
✅ A framework to turn assumptions into insights you can act on.

Tom Capper, Senior Search Scientist at STAT SA, will guide you through the same tools and techniques used by leading SEO teams to evaluate AIO impact and protect long-term search performance.

This is not about guesswork. This is about clarity. If your site is losing visibility in subtle ways, now is the time to find out why and what to do next.

Can’t make it live

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May 22 2025

What’s Draining Your PPC Budget and How to Stop It [Webinar] via @sejournal, @hethr_campbell

You’ve crafted the perfect ad, fine-tuned the targeting, and even carved out a healthy budget. The clicks are rolling in, but the conversions just aren’t there. What’s going wrong?

For many businesses, the problem isn’t the ad. It’s what happens after the click.

Where PPC Performance Falls Apart

Missed calls. Slow follow-ups. Confusing handoffs between marketing and sales.

These are the quiet killers of campaign ROI, and they often go unnoticed until leads have already slipped through the cracks.

That’s why we’re bringing you a must-attend session that tackles this head-on.

How to Fix the Number One Reason PPC Campaigns Fail

In this webinar, you’ll learn how to identify and patch lead leaks at every stage of your funnel.

It’s designed for marketing teams that want to stop wasting ad spend and start converting more of the traffic they’ve already paid for.

What you’ll walk away with
✅ Actionable steps to improve PPC lead follow-up
✅ A framework to spot weak points in your funnel
✅ Tools and tips to drive better ROI from your existing campaigns

Meagan McLoughlin, Principal Marketing Manager at CallRail, will walk you through strategies that turn interest into action. You’ll also get a behind-the-scenes look at VoiceAssist, CallRail’s new AI-powered tool that qualifies calls around the clock.

And don’t miss insights from Einstein Industries, a top-performing agency partner, who will share real-world PPC lessons you can apply right away.

If you can’t attend live, no worries. Register now, and we’ll send you the full recording so you can watch when it works best for you.

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May 14 2025

Local SEO: How To Make More Customers Click, Choose & Walk Through Your Doors [Webinar] via @sejournal, @hethr_campbell

How do you turn local searches into real foot traffic?

If your business relies on being found locally, clicks alone aren’t enough. You need future customers to choose you and show up.

Whether you’re managing search visibility, local listings, or digital customer experience, this session will help you turn more searches into measurable visits and offline conversions.

Join us for “Local SEO: How To Make More Customers Click, Choose & Walk Through Your Doors” on Wednesday, May 28 at 2 PM ET. In this session, we’ll explore real consumer behavior and how it shapes your local SEO strategy.

Why This Webinar Is Worth Your Time:

Based on consumer research from over 2,000 individuals across the UK, US, France, and Germany, this session will give you a clear picture of what makes people take action.

In this session, you’ll learn:

✅ What gets consumers to choose one business over another.
✅ Actionable tips to optimize local SEO strategies across Google, Apple, voice search, AI tools & more.
✅ How to improve visibility, clarity, and trust across every location you manage.
✅ Digital signals that matter most to consumers.

Presented by Krystal Taing (VP) and Paul Modaley (Content Marketing Manager) at Uberall, this event is built for businesses that want to capture more high-intent traffic and convert it into real-world outcomes across any industry.

What Makes This Session Different:

You won’t hear guesses or theories.

You’ll walk away with real data and proven strategies based on how people search, decide, and shop in your area.

Let’s help you drive results for your local and multi-location brick-and-mortar businesses.

Can’t make it live? Sign up anyway, and we’ll send the full recording to your inbox.

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May 13 2025

Cracking the SEO Code: Regain Control of Search Visibility in the Age of AI [Webinar] via @sejournal, @hethr_campbell

Trying to regain lost visibility in AI-powered search results?

As AI Overviews and answer engines continue to reshape how search works, organic visibility can disappear overnight. If your traffic has taken a hit, you may need a more complete strategy to recover and grow.

Join us for “Own The Total SERP: How To Regain Lost Visibility Across Paid, Organic and Local SEO.” This webinar will introduce the TotalSERP strategy, a unified approach designed to help you reclaim visibility across the entire search landscape.

Why This Session Is Important

Search is no longer limited to paid or organic results. Success now comes from owning the full search engine results pages (SERPs), including local listings and AI-driven experiences.

On May 27, 2025, at 12pm ET, you will learn:
✅ How to gain total SERP visibility across paid, organic and local search
✅ How to use Gen AI to improve content and capture intent
✅ How to turn an integrated search strategy into measurable business results

This session is led by Bhavin Prashad, Associate Vice President of Digital Media, and Dan Lauer, SEO Strategist at DAC. They will walk you through the TotalSERP strategy and show how it can help you rebuild what Google’s algorithm and AI may have taken away.

What makes this session different

The TotalSERP strategy aligns your paid, organic, and local efforts into one consistent plan. It is designed to help you capture customers at every stage of their search journey.

Let’s help you take back control of your visibility and drive results across every part of the search experience.

If you cannot attend live, go ahead and register. We will send you the full recording after the event.

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May 9 2025

Do More With Less: How To Build An AI Search Strategy With Limited Resources [Webinar] via @sejournal, @hethr_campbell

Feeling overwhelmed by AI in search?

Working with limited time, tools, or a small team?

You’re not alone. As search engines evolve, it’s becoming harder to keep up, especially if your resources are stretched thin.

Join us for “Do More With Less: How To Build an AI Search Strategy With Limited Resources,” a practical webinar designed to help small teams create a strong, AI-powered SEO strategy that actually works.

Why This Webinar Is Worth Your Time:

You don’t need a big budget or a large team to get results. You just need a smart plan and the right tools to help you stay ahead.

In this session, you’ll learn how to:
✅ Build a step-by-step SEO roadmap that uses AI effectively.
✅ Prioritize what matters through smarter audits and tools
✅ Keep up with the latest changes in AI-powered search

Presented by Vincent Moreau, SEO Consultant at Botify, this session will give you practical steps you can use right away.

What Makes This Session Different:

We’re focused on real solutions for real constraints. If you’re looking to grow with limited resources, this is your chance to learn how.

Let’s simplify your strategy and make AI work for your SEO goals.

Can’t make it live? No problem. Sign up anyway, and we’ll send you the full recording.

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