Jan 13 2026
New: Track brand visibility in Gemini with Yoast AI Brand Insights

Yoast AI Brand Insights now lets you track how your brand appears in Google’s Gemini. You can see your Gemini data alongside ChatGPT and Perplexity, all in one dashboard. 

With a single analysis, you can see how different AI platforms describe your brand with the Yoast SEO AI+ plan. You’ll see which sources they use and how sentiment compares across the tools your customers use most. 

Why this matters 

AI platforms use different methods to answer questions about your brand, often leading to different results. Seeing these results side-by-side helps you spot gaps or missed opportunities in your brand’s AI presence. 

  • ChatGPT is designed as a conversational assistant, focusing on natural dialogue and using multi-step reasoning to explain complex topics. 
  • Perplexity positions itself as an “answer engine”, emphasizing transparency by grounding every response in cited web sources. 
  • Gemini presents itself as a search-driven LLM, leveraging Google’s vast index to show how your brand appears in real-time search contexts.

As these tools frame your brand differently, from conversational reasoning to source-heavy citations, you need a single dashboard which covers all to see which sources they rely on and how their sentiment compares. 

What’s new 

You can now: 

  • Run brand visibility analyses in Gemini, in addition to ChatGPT and Perplexity. 
  • Compare results across all three platforms with the added benefit of a built-in historical view. 
  • Track brand mentions, sentiment, and citations in one place. 
  • Monitor changes over time in your AI Visibility Index. 

How to get started 

If you’re already using Yoast SEO AI+, nothing changes in how you work. Log in and at your next analysis, Gemini data is now included automatically at no extra cost. You can select the AI platform from the dropdown, and your dashboard will show a broader view of how your brand appears across AI search and chat. 

To upgrade

If you don’t yet have Yoast SEO AI+, you’ll need to upgrade to access the Yoast AI Brand Insights tool. The AI+ plan brings brand visibility tracking together with on-page SEO tools, content optimization, and AI-powered insights in one package, so you can analyze how your brand is mentioned and act from the same workflow. 

Upgrade to Yoast SEO AI+ to start scanning your brand across Gemini, ChatGPT, and Perplexity. 

Avatar of Beth Parker


Beth Parker

Beth is Product Marketing Manager at Yoast. Before joining the company, she honed her digital marketing and project management skills in various in-house and agency environments.

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Dec 3 2025
New to AI Brand Insights: Scan your brand visibility in Perplexity

Today, we’re rolling out an improvement to Yoast AI Brand Insights, part of the Yoast SEO AI+ package. You can now scan how your brand appears in answers generated by Perplexity, in addition to ChatGPT at no extra cost. This builds on our mission to help marketers, bloggers, and business owners understand how their brand is represented across major AI platforms.  

AI powered answers are fast becoming a new gateway for discovery. People increasingly turn to AI tools to research, compare, and choose products or services. Those answers often mention brands as recommendations or sources. When someone asks a question in your niche, you should be able to see if your brand is part of the conversation. 

This update makes that possible across more platforms. 

AI Brand Insights now lets you see when and how your brand appears in AI generated answers for relevant search style queries. You can track sentiment, and compare your visibility to competitors. By adding support for Perplexity, you get a broader view of how AI systems describe your brand and which sources they rely on, helping you stay visible and confidently represented in AI driven discovery  

What’s new 

You can now:

  • Run brand visibility scans in Perplexity
  • Compare how ChatGPT and Perplexity talk about your brand
  • Track mentions, sentiment, and citations across both platforms
  • Monitor changes over time in your AI Visibility Index 

Nothing else changes in your workflow. The next time you log in, you’ll see a visual notification guiding you to run your first Perplexity scan. 

Why this matters 

Understanding how AI answers present your brand helps you move beyond guesswork and see the tone, accuracy, and sources AI chooses when mentioning you. With more customers relying on AI powered explanations than ever, visibility in these answers is now an important part of brand discovery and trust building. 

How to try it 

Log in through MyYoast, open AI Brand Insights, and run your next scan. Your dashboard now includes results from Perplexity alongside ChatGPT. This gives you a fuller, more accurate view of your brand’s presence in AI generated answers. 

If you’re already using Yoast SEO AI+, this enhancement is available to you immediately. If you’re not, upgrading gives you access to this feature along with a complete set of tools for brand visibility, AI insights, and on page SEO.

Avatar of Beth Parker


Beth Parker

Beth is Product Marketing Manager at Yoast. Before joining the company, she honed her digital marketing and project management skills in various in-house and agency environments.

Ecommerce MGMT 0 Comments