Here’s why we don’t have a cold vaccine. Yet.

For those of us in the Northern Hemisphere, it’s the season of the sniffles. As the weather turns, we’re all spending more time indoors. The kids have been back at school for a couple of months. And cold germs are everywhere.

My youngest started school this year, and along with artwork and seedlings, she has also been bringing home lots of lovely bugs to share with the rest of her family. As she coughed directly into my face for what felt like the hundredth time, I started to wonder if there was anything I could do to stop this endless cycle of winter illnesses. We all got our flu jabs a month ago. Why couldn’t we get a vaccine to protect us against the common cold, too?

Scientists have been working on this for decades. It turns out that creating a cold vaccine is hard. Really hard.

But not impossible. There’s still hope. Let me explain.

Technically, colds are infections that affect your nose and throat, causing symptoms like sneezing, coughing, and generally feeling like garbage. Unlike some other infections,—covid-19, for example—they aren’t defined by the specific virus that causes them.

That’s because there are a lot of viruses that cause colds, including rhinoviruses, adenoviruses, and even seasonal coronaviruses (they don’t all cause covid!). Within those virus families, there are many different variants.

Take rhinoviruses, for example. These viruses are thought to be behind most colds. They’re human viruses—over the course of evolution, they have become perfectly adapted to infecting us, rapidly multiplying in our noses and airways to make us sick. There are around 180 rhinovirus variants, says Gary McLean, a molecular immunologist at Imperial College London in the UK.

Once you factor in the other cold-causing viruses, there are around 280 variants all told. That’s 280 suspects behind the cough that my daughter sprayed into my face. It’s going to be really hard to make a vaccine that will offer protection against all of them.

The second challenge lies in the prevalence of those variants.

Scientists tailor flu and covid vaccines to whatever strain happens to be circulating. Months before flu season starts, the World Health Organization advises countries on which strains their vaccines should protect against. Early recommendations for the Northern Hemisphere can be based on which strains seem to be dominant in the Southern Hemisphere, and vice versa.

That approach wouldn’t work for the common cold, because all those hundreds of variants are circulating all the time, says McLean.

That’s not to say that people haven’t tried to make a cold vaccine. There was a flurry of interest in the 1960s and ’70s, when scientists made valiant efforts to develop vaccines for the common cold. Sadly, they all failed. And we haven’t made much progress since then.

In 2022, a team of researchers reviewed all the research that had been published up to that year. They only identified one clinical trial—and it was conducted back in 1965.

Interest has certainly died down since then, too. Some question whether a cold vaccine is even worth the effort. After all, most colds don’t require much in the way of treatment and don’t last more than a week or two. There are many, many more dangerous viruses out there we could be focusing on.

And while cold viruses do mutate and evolve, no one really expects them to cause the next pandemic, says McLean. They’ve evolved to cause mild disease in humans—something they’ve been doing successfully for a long, long time. Flu viruses—which can cause serious illness, disability, or even death—pose a much bigger risk, so they probably deserve more attention.

But colds are still irritating, disruptive, and potentially harmful. Rhinoviruses are considered to be the leading cause of human infectious disease. They can cause pneumonia in children and older adults. And once you add up doctor visits, medication, and missed work, the economic cost of colds is pretty hefty: a 2003 study put it at $40 billion per year for the US alone.

So it’s reassuring that we needn’t abandon all hope: Some scientists are making progress! McLean and his colleagues are working on ways to prepare the immune systems of people with asthma and lung diseases to potentially protect them from cold viruses. And a team at Emory University has developed a vaccine that appears to protect monkeys from around a third of rhinoviruses.

There’s still a long way to go. Don’t expect a cold vaccine to materialize in the next five years, at least. “We’re not quite there yet,” says Michael Boeckh, an infectious-disease researcher at Fred Hutch Cancer Center in Seattle, Washington. “But will it at some point happen? Possibly.”

At the end of our Zoom call, perhaps after reading the disappointed expression on my sniffling, cold-riddled face (yes, I did end up catching my daughter’s cold), McLean told me he hoped he was “positive enough.” He admitted that he used to be more optimistic about a cold vaccine. But he hasn’t given up hope. He’s even running a trial of a potential new vaccine in people, although he wouldn’t reveal the details.

“It could be done,” he said.

This article first appeared in The Checkup, MIT Technology Review’s weekly biotech newsletter. To receive it in your inbox every Thursday, and read articles like this first, sign up here.

The Download: down the Mandela effect rabbit hole, and the promise of a vaccine for colds

This is today’s edition of The Download, our weekday newsletter that provides a daily dose of what’s going on in the world of technology.

Why do so many people think the Fruit of the Loom logo had a cornucopia?

Quick question: Does the Fruit of the Loom logo feature a cornucopia?

Many of us have been wearing the company’s T-shirts for decades, and yet the question of whether there is a woven brown horn of plenty on the logo is surprisingly contentious.

According to a 2022 poll, 55% of Americans believe the logo does include a cornucopia, 25% are unsure, and only 21% are confident that it doesn’t, even though this last group is correct.

There’s a name for what’s happening here: the “Mandela effect,” or collective false memory, so called because a number of people misremember that Nelson Mandela died in prison. Yet while many find it easy to let their unconfirmable beliefs go, some spend years seeking answers—and vindication. Read the full story.

—Amelia Tait

This story is part of MIT Technology Review’s series “The New Conspiracy Age,” on how the present boom in conspiracy theories is reshaping science and technology.

Here’s why we don’t have a cold vaccine. Yet.

For those of us in the Northern Hemisphere, it’s the season of the sniffles. As the weather turns, we’re all spending more time indoors. The kids have been back at school for a couple of months. And cold germs are everywhere.

So why can’t we get a vaccine to protect us against the common cold? Scientists have been working on this for decades, but it turns out that creating a cold vaccine is hard. Really hard. But not impossible. There’s still hope. Read the full story.

—Jessica Hamzelou

This article first appeared in The Checkup, MIT Technology Review’s weekly biotech newsletter. To receive it in your inbox every Thursday, and read articles like this first, sign up here.

Inside the archives of the NASA Ames Research Center

At the southern tip of San Francisco Bay, surrounded by the tech giants Google, Apple, and Microsoft, sits the historic NASA Ames Research Center. Its rich history includes a grab bag of fascinating scientific research involving massive wind tunnels, experimental aircraft, supercomputing, astrobiology, and more.

A collection of 5,000 images from NASA Ames’s archives paints a vivid picture of bleeding-edge work at the heart of America’s technology hub. Read the full story.

—Jon Keegan

This story is from the latest print issue of MIT Technology Review magazine, which is full of stories about the body. If you haven’t already, subscribe now to receive future issues once they land.

The must-reads

I’ve combed the internet to find you today’s most fun/important/scary/fascinating stories about technology.

1 The US government is considering banning TP-Link routers
An investigation has raised concerns over the company’s links to China. (WP $)
+ Lawmakers are worried its equipment is vulnerable to hacking. (Bloomberg $)

2 ICE has proposed building a deportation network in Texas
The 24/7 operation would transfer detained immigrants into holding facilities. (Wired $)
+ But US citizens keep being detained, too. (NY Mag $)
+ Inside the operation giving ICE a run for its money. (Slate $)
+ Another effort to track ICE raids was just taken offline. (MIT Technology Review)

3 Ukrainian drone teams are gamifying their war efforts
Officials say rewarding soldiers for successful attacks keeps them motivated. (NYT $)
+ A Peter Thiel-backed drone startup crashed and burned during military trials. (FT $)
+ Meet the radio-obsessed civilian shaping Ukraine’s drone defense. (MIT Technology Review)

4 Meta has denied torrenting porn to train its AI models
Instead, it claims, the downloads were for someone’s “private personal use.” (Ars Technica)

5 Bird flu is getting harder to keep tabs on
The virus has wreaked havoc on the US poultry industry for close to four years. (Vox)
+ A new biosensor can detect bird flu in five minutes. (MIT Technology Review)

6 AI browsers are a cybersecurity nightmare
They’re a hotbed of known—and unknown—risks. (The Verge)
+ I tried OpenAI’s new Atlas browser but I still don’t know what it’s for. (MIT Technology Review)

7 Robots are starting to do more jobs across America
But they’re still proving buggy and expensive to run. (WSJ $)
+ When you might start speaking to robots. (MIT Technology Review)

8 These are the jobs that AI built
From conversation designer to adoption strategist. (WP $)
+ if you fancy landing a job in quantum computing, here’s how to do it. (IEEE Spectrum)

9 Computer vision is getting much, much better 👀
Their blind spots are rapidly being eliminated. (Knowable Magazine)

10 A lock-cracking YouTuber is being sued by a lockmaking company 🔓 
It’s arguing he defamed the company, even though he didn’t say a word during the clip. (Ars Technica)

Quote of the day

“Yes, we’ve been to the Moon before… six times!”

—NASA’s acting administrator Sean Duffy reacts to Kim Kardashian’s belief that man has never set foot on the moon, the Guardian reports.

One more thing

What happens when you donate your body to science

Rebecca George doesn’t mind the vultures that complain from the trees that surround the Western Carolina University body farm. Her arrival has interrupted their breakfast. George studies human decomposition, and part of decomposing is becoming food. Scavengers are welcome.

In the US, about 20,000 people or their families donate their bodies to scientific research and education each year. Whatever the reason, the decision becomes a gift. Western Carolina’s FOREST is among the places where watchful caretakers know that the dead and the living are deeply connected, and the way you treat the first reflects how you treat the second. Read the full story.

—Abby Ohlheiser

We can still have nice things

A place for comfort, fun and distraction to brighten up your day. (Got any ideas? Drop me a line or skeet ’em at me.)

+ Zoo animals across the world are getting into the Halloween spirit with some tasty pumpkins.
+ If you’re stuck for something suitably spooky to watch tonight, this list is a great place to start.
+ New York’s historic Morris-Jumel Mansion is seriously beautiful—and seriously haunted.
+ Salem’s Lucipurr is on the prowl!

Here’s the latest company planning for gene-edited babies

A West Coast biotech entrepreneur says he’s secured $30 million to form a public-benefit company to study how to safely create genetically edited babies, marking the largest known investment into the taboo technology.  

The new company, called Preventive, is being formed to research so-called “heritable genome editing,” in which the DNA of embryos would be modified by correcting harmful mutations or installing beneficial genes. The goal would be to prevent disease.

Preventive was founded by the gene-editing scientist Lucas Harrington, who described his plans yesterday in a blog post announcing the venture. Preventive, he said, will not rush to try out the technique but instead will dedicate itself “to rigorously researching whether heritable genome editing can be done safely and responsibly.”

Creating genetically edited humans remains controversial, and the first scientist to do it, in China, was imprisoned for three years. The procedure remains illegal in many countries, including the US, and doubts surround its usefulness as a form of medicine.

Still, as gene-editing technology races forward, the temptation to shape the future of the species may prove irresistible, particularly to entrepreneurs keen to put their stamp on the human condition. In theory, even small genetic tweaks could create people who never get heart disease or Alzheimer’s, and who would pass those traits on to their own offspring.

According to Harrington, if the technique proves safe, it “could become one of the most important health technologies of our time.” He has estimated that editing an embryo would cost only about $5,000 and believes regulations could change in the future. 

Preventive is the third US startup this year to say it is pursuing technology to produce gene-edited babies. The first, Bootstrap Bio, based in California, is reportedly seeking seed funding and has an interest in enhancing intelligence. Another, Manhattan Genomics, is also in the formation stage but has not announced funding yet.

As of now, none of these companies have significant staff or facilities, and they largely lack any credibility among mainstream gene-editing scientists. Reached by email, Fyodor Urnov, an expert in gene editing at the University of California, Berkeley, where Harrington studied, said he believes such ventures should not move forward.

Urnov has been a pointed critic of the concept of heritable genome editing, calling it dangerous, misguided, and a distraction from the real benefits of gene editing to treat adults and children. 

In his email, Urnov said the launch of still another venture into the area made him want to “howl with pain.”  

Harrinton’s venture was incorporated in Delaware in May 2025,under the name Preventive Medicine PBC. As a public-benefit corporation, it is organized to put its public mission above profits. “If our research shows [heritable genome editing] cannot be done safely, that conclusion is equally valuable to the scientific community and society,” Harrington wrote in his post.

Harrington is a cofounder of Mammoth Biosciences, a gene-editing company pursuing drugs for adults, and remains a board member there.

In recent months, Preventive has sought endorsements from leading figures in genome editing, but according to its post, it had secured only one—from Paula Amato, a fertility doctor at Oregon Health Sciences University, who said she had agreed to act as an advisor to the company.

Amato is a member of a US team that has researched embryo editing in the country since 2017, and she has promoted the technology as a way to increase IVF success. That could be the case if editing could correct abnormal embryos, making more available for use in trying to create a pregnancy.

It remains unclear where Preventive’s funding is coming from. Harrington said the $30 million was gathered from “private funders who share our commitment to pursuing this research responsibly.” But he declined to identify those investors other than SciFounders, a venture firm he runs with his personal and business partner Matt Krisiloff, the CEO of the biotech company Conception, which aims to create human eggs from stem cells.

That’s yet another technology that could change reproduction, if it works. Krisiloff is listed as a member of Preventive’s founding team.

The idea of edited babies has received growing attention from figures in the cryptocurrency business. These include Brian Armstrong, the billionaire founder of Coinbase, who has held a series of off-the-record dinners to discuss the technology (which Harrington attended). Armstrong previously argued that the “time is right” for a startup venture in the area.

Will Harborne, a crypto entrepreneur and partner at LongGame Ventures, says he’s “thrilled” to see Preventive launch. If the technology proves safe, he argues, “widespread adoption is inevitable,” calling its use a “societal obligation.”

Harborne’s fund has invested in Herasight, a company that uses genetic tests to rank IVF embryos for future IQ and other traits. That’s another hotly debated technology, but one that has already reached the market, since such testing isn’t strictly regulated. Some have begun to use the term “human enhancement companies” to refer to such ventures.

What’s still lacking is evidence that leading gene-editing specialists support these ventures. Preventive was unsuccessful in establishing a collaboration with at least one key research group, and Urnov says he had harsh words for Manhattan Genomics when that company reached out to him about working together. “I encourage you to stop,” he wrote back. “You will cause zero good and formidable harm.”

Harrington thinks Preventive could change such attitudes, if it shows that it is serious about doing responsible research. “Most scientists I speak with either accept embryo editing as inevitable or are enthusiastic about the potential but hesitate to voice these opinions publicly,” he told MIT Technology Review earlier this year. “Part of being more public about this is to encourage others in the field to discuss this instead of ignoring it.”

Batch Cannabis Scales to $50 Million

Andy Gould co-founded Batch, a Wisconsin-based D2C cannabis brand, in 2018. He says the company struggled for years until it perfected content creation and advertising. “Once we dialed in our Meta ads and built a strong creative flywheel, everything took off,” he told me.

I first interviewed Andy and his two co-founders in 2023. In this our latest conversation, he addresses video production, regulatory scrutiny, and “hockey stick” growth — from annual revenue of $5 million to $50 million in two years.

Our entire audio is embedded below. The transcript is edited for clarity and length.

Eric Bandholz: Give us the rundown.

Andy Gould: I sell weed online. My two best friends from college and I started Batch, a cannabis-based gummy brand that’s now one of the biggest in the U.S.

In 2023, we had $5 million in annual revenue. In 2024, $15 million. And this year, we’re on track for $50 million. It’s been true hockey-stick growth. For years, we plateaued at roughly $15,000 in daily Shopify sales. Once we dialed in our Meta ads and built a strong creative flywheel, everything took off.

Customer acquisition costs have stayed relatively stable. We used to spend about $5,000 a day on Meta, with customer acquisition costs running around $65. Now we’re spending close to $50,000 daily, and CPAs are roughly $75.

Sales of THC — tetrahydrocannabinol, the cannabis compound — are booming. Many customers are replacing alcohol or trying THC for the first time. We position Batch as a trusted dispensary alternative — THC for the everyday person who prefers delivery from a transparent, reliable brand.

Bandholz: How did the Meta flywheel scale you from $5,000 to $50,000 per day?

Gould: We were inspired by Paul from BK Beauty at EcommerceFuel Live. He talked about using a creative flywheel to generate quality content efficiently.

We had two big challenges on Meta. First, we’re in a restricted category. We studied how to advertise without losing our accounts. We connected with others in similar spaces, learned the language and visuals Meta allows, and used those insights to stay compliant.

Then we focused on volume — creative is the new targeting. We can tell an authentic story because we handle much of our manufacturing and even help harvest crops.

Once a year, we hire a crew for around $15,000 to film everything on-site, generating hundreds of content assets.

We spend about 7% of revenue on creative. Our internal team and an agency turn that raw footage into 40 new videos each week, testing about 10 different concepts with multiple hooks or calls to action.

Bandholz: So you’re actually on camera, talking about the product?

Gould: Exactly. You see me walking through the field with our farmer, Rollin, explaining how he’s up at 4:30 a.m. every day, living the American dream. Then we’ll switch to a science angle — me on a tractor showing a certificate of analysis and explaining everything. We create about 20 ideas like that in two days of filming.

Across the two days, we capture roughly 48 hours of footage since we have two videographers filming different people simultaneously.

The key is building a system to recycle and repurpose everything. We have a team dedicated to organizing and tagging footage. They label each file by angle, environment, or who’s in it — like a Dewey Decimal System for videos. That organization makes editing and repurposing much faster.

We recycle footage for years. Main narratives can become B-roll; farm content combines with warehouse clips from past years. It’s the snowball effect: the more you film, the more combinations you can create. Success is about grabbing attention. Meta rewards consistent, engaging content.

Bandholz: How much revenue is from new versus repeat customers?

Gould: When we started selling THC and CBD gummies, we didn’t realize how powerful it was to have a consumable product that people naturally reorder. Right now, about 55% of our revenue comes from repeat customers and 45% from new ones. That balance shows our strong retention and steady growth.

Subscriptions have been huge for retention. I’d recommend any ecommerce brand with a consumable product to set up subscriptions. It builds momentum over time like a snowball.

Between subscriptions and consistent email outreach, we’ve built reliable recurring revenue and strengthened customer loyalty.

Bandholz: Have you experienced supply chain or fulfillment glitches?

Gould: Yes, but thankfully nothing catastrophic. Growing this fast naturally means there are fires to put out every week. It’s part of the process. We handle some of our own manufacturing and fulfillment, which is both a blessing and a curse. The benefit is complete control; the downside is that every problem is ours to fix. There’s no 3PL to call when something goes wrong.

We’ve had to expand our fulfillment and warehouse teams quickly, which brings its own challenges. Finding and keeping reliable workers for manufacturing and fulfillment is one of the toughest parts of running this kind of business. We put a lot of focus on retaining good people once we find them, because strong operations depend on a stable, motivated team.

But our revenue has grown faster than our headcount. We’re fortunate to have an amazing team overall.

Right now, we have about eight high-level or managerial team members, plus around 10 people in fulfillment and another 10 in our warehouse and production operations.

We’ve stayed lean out of necessity. For the first five years, it was pure survival mode — long nights, lots of stress, and moments of frustration when nothing seemed to work.

Everything has happened so fast. It’s been life-changing. After struggling for years, it feels incredible to build something stable. My two co-founders and I are starting families, so having a financial cushion means a lot.

A big untapped area for us is beverages — THC-based drinks. We haven’t entered that market, but we’re starting to think about it.

Right now, though, most of our focus is on politics and lobbying. We’re selling in about 42 of the 50 states. Earlier this year, it was 48. But the regulations are tightening state by state. That’s been the biggest challenge lately.

Bandholz: How does lobbying work?

Gould: There are a few lobbying groups in the hemp space. The most influential is the U.S. Hemp Roundtable, which we’re a part of. We pay our dues, and that money goes toward lobbying — getting policymakers to understand and support our side.

My co-founder Dennis flies to D.C. every couple of weeks, meets with legislators, and drives to Madison, our state’s capital, about once a week. We’re getting involved at the state level where legislation threatens to ban our products.

We’re pro-regulation. The issue is that the 2018 U.S. farm bill made it legal to sell hemp-derived products with less than 0.3% THC. But if you push that rule to the limit, you can create products that are way too strong.

So politicians see that abuse and overreact by trying to ban everything, rather than simply limiting serving sizes.

Bandholz: Where can people buy your products or reach out?

Gould: Our site is HelloBatch.com. I’m on LinkedIn.