2025 Climate Tech Companies to Watch: HiNa Battery Technology and its effort to commercialize salt cells

HiNa Battery Technology is a trailblazer in developing and mass-producing batteries using sodium, a widely available element that can be extracted from sea salt. The startup’s products—already powering small vehicles and energy storage plants in China—provide a valuable alternative to lithium-based batteries, made with materials mined and processed in just a few countries.

Over the next few decades the world will need a lot more batteries to power electric cars and keep grids stable. Today most battery cells are made with lithium, so the mineral is expected to be in hyper demand, leading to supply chain risks: 85% of the global lithium supply will be refined in just three countries in 2030—China, Chile, and Argentina, according to the International Energy Agency.

But a new technology has come on the scene, potentially disrupting the global battery industry. Sodium-ion cells are made with an element 400 times more abundant than lithium. It can be found and extracted pretty much anywhere there is seawater or salt deposits in the ground, and harvesting it is a centuries-old practice. For decades, research of the technology was abandoned due to the huge commercial success of lithium-ion cells. Now, HiNa Battery Technology is working to bring sodium back to the limelight—and to the mass market. 

Led by researchers from the Chinese Academy of Sciences, HiNa’s goal is to commercialize sodium-ion technology in an industry dominated by lithium. To deliver that, it has built labs to develop its own chemistries and factories to make cells at scale. 

HiNa began mass manufacturing last year, bringing two sodium-ion products to market. One is a cube-shaped battery for storing electricity; it’s already powering commercial-scale energy storage stations in China, including one in Hubei Province that began operation in July 2024. The other product is a cylindrical battery already being used in electric mopeds (which are ubiquitous in China) and other small vehicles. 

Compared to their lithium counterparts, sodium-ion batteries perform better in cold environments and can charge faster, but they have lower energy density. This means a sodium-ion battery carries less energy than a lithium-ion battery of the same size—a problem for cars, since that means shorter range. 

HiNa says it will continue to increase its products’ energy density through technological innovations, such as by using more-efficient materials for the cathode and anode and improving batteries’ structure. Currently, the energy density of its cube-shaped battery is 165 watt-hours per kilogram—around 80% of that of a lithium iron phosphate battery, the mainstream lithium battery in China.


Key indicators

  • Industry: Energy storage
  • Founded: 2017
  • Headquarters: Beijing, China
  • Notable fact: HiNa was founded by Chen Liquan, a researcher at the Chinese Academy of Sciences, and three of his students, with support from the academy. Chen is dubbed “the father of Chinese lithium batteries” for leading a team that developed the country’s first such cell three decades ago. At 85, Chen still oversees HiNa’s research and development with one of the students—the company’s chairman, Hu Yongsheng. 

Potential for impact

The global sodium-ion market is still in its infancy, and its future is uncertain, but HiNa’s endeavor has provided a potential solution for the world to achieve net-zero carbon emissions without overly relying on a handful of critical minerals, whose production has drawn environmental, humanitarian, and geopolitical concerns. 

In the energy storage sector—sodium-ion batteries’ main area of usage—they are expected to grab up to 30% of the global market by 2030. The 50-megawatt energy storage plant in Hubei Province alone is projected to avoid an estimated 13,000 tons of carbon dioxide every year, which is roughly equivalent to removing about 3,000 gas-powered cars from the road. 

Caveats

HiNa faces a big question: Can sodium-ion batteries thrive commercially? Lithium-ion cells are projected to remain cheaper and more powerful in the foreseeable future. The unit price of sodium-ion batteries is currently about 60% higher than that of lithium ones, but their theoretical production cost should eventually be around a third lower than that of lithium-ion cells. Industry analysts say HiNa and other sodium-ion battery makers must ensure that customers can get more bang for their bucks in order to create a market.

Chinese lithium-battery behemoths are also making moves into sodium, upping pressure on specialist companies like HiNa. CATL, the world’s largest battery maker, has said it will mass-produce sodium-ion batteries for electric cars by the end of this year. Meanwhile, EV giant BYD is building a massive factory in eastern China dedicated to making sodium-ion cells. 

Next steps

HiNa’s plan is to focus on a few submarkets. It says that sectors such as heavy trucks and energy storage represent huge potential because of China’s big domestic market.  

The company aims to launch a fast-charging sodium-ion battery that powers heavy trucks this month. The battery can fully charge in just 20 minutes, according to HiNa. The feature is expected to be a draw for truck drivers, who cannot afford long pit stops.

How we picked promising climate tech companies in an especially unsettling year

MIT Technology Review’s reporters and editors faced a dilemma as we began to mull nominees for this year’s list of Climate Tech Companies to Watch.

How do you pick companies poised to succeed in a moment of such deep uncertainty, at a time when the new Trump administration is downplaying the dangers of climate change, unraveling supportive policies for clean technologies, and enacting tariffs that will boost costs and disrupt supply chains for numerous industries? 

We as a publication are focused more on identifying companies developing technologies that can address the escalating threats of climate change, than on businesses positioned purely for market success. We don’t fancy ourselves as stock pickers or financial analysts.

But we still don’t want to lead our readers astray by highlighting a startup that winds up filing for bankruptcy six months later, even if its demise is due to a policy whiplash outside of its control.

So we had to shift our thinking some.

As a basic principle, we look for companies with the potential to substantially drive down greenhouse gas emissions or deliver products that could help communities meaningfully reduce the dangers of heatwaves, droughts, or other extreme weather.

We prefer to feature businesses that have established a track record, by raising capital, building plants, or delivering products. We generally exclude companies where the core business involves extracting and combusting fossil fuels, even if they have a side business in renewables, as well as those tied to forced labor or other problematic practices.

Our reporters and contributors add their initial ideas to a spreadsheet. We ask academics, investors, and other sources we trust for more nominees. We research and debate the various contenders, add or subtract from our list, then research and debate them all some more. 

Starting with our first climate tech list in 2023, we have strived to produce a final mix of companies that’s geographically diverse. But given the particular challenges for the climate tech space in the US these days, one decision we made early on was to look harder and more widely for companies making strides elsewhere.  

Thankfully, numerous other nations continue to believe in the need to confront rising threats and the economic opportunities in doing so.

China, in particular, has seized on the energy transition as a pathway for expanding its economy and global influence, giving rise to some of the world’s largest and most innovative clean tech companies. That includes two on this year’s list: the sodium-ion battery company HiNa and the wind-turbine giant Envision.

Similarly, the European Union’s increasingly strict emissions mandates and cap-and-trade system are accelerating efforts to clean up the energy, heavy-industry, and transportation sectors across that continent. We highlighted two promising companies there, including the German electric truck company Traton and the Swedish clean-cement maker Cemvision.

We also determined that certain businesses could emerge relatively unscathed from the shifting conditions in the US, or perhaps even benefit from them. Notably, the fact that heightened tariffs will boost the cost of importing critical minerals could create an advantage for a company like Redwood Materials, one of the US’s biggest recyclers of battery materials.

Finally, the boom in AI data center development is opening some promising opportunities, as it spawns vast demands for new electricity generation. Several of our picks are well positioned to help meet those needs through carbon-free energy sources, including geothermal company Fervo Energy and next-generation nuclear startup Kairos Power. Plus, Redwood Materials has launched a new microgrid business line to help address those demands as well.

Still, it was especially challenging this year to produce a list we felt confident enough to put out into the world, which is a key reason why we decided to narrow it down from 15 companies to 10. 

But we believe we’ve identified a solid slate of firms around the world that are making real strides in cleaning up the way we do business and go about our lives, and which are poised to help us meet the rising climate challenges ahead.

We hope you think so too.

2025 Climate Tech Companies to Watch: Pairwise and its climate-adapted crops

Climate change will make it increasingly difficult to grow crops across many parts of the world. Pairwise is leveraging CRISPR gene editing to develop plants that can better withstand adverse conditions.

Pairwise uses cutting-edge gene editing to produce crops that can withstand increasingly harsh climate conditions, helping to feed a growing population even as the world warms.

The seven-year-old startup was cofounded by several gene editing pioneers, including MIT’s Feng Zhang and Harvard’s David Liu, who helped invent and improve the breakthrough CRISPR tool.

Last year, the company delivered the first food to the US market, that was developed with the precise genetic scissors, a less-bitter–tasting mustard green. It’s now working to produce crops with climate-resilient traits, through partnerships with two of the world’s largest plant biotech companies, Bayer and Corteva.

Pairwise says its technology enables the company and its customers to efficiently introduce and fine-tune new plant traits. The toolkit includes a proprietary CRISPR enzyme (the part of the technology that snips off bits of DNA), as well as a base editor, a second-generation CRISPR technology that can alter a single DNA letter. Co-founder Liu first developed it with his research team.  

Among its early efforts, the company is developing and field testing shorter, sturdier types of corn, blackberries and other crops that could survive high winds and other extreme weather events amplified by climate change. 

The company believes that these dwarf plants can be grown closer together, potentially enabling farmers to produce higher yields with less fertilizer and fewer insecticides. Growing more plants on a given area of land, or shrinking fruit trees closer to bush size, also means it could be more economical to grow their crops in agricultural hoop houses. These temporary, movable greenhouses can be covered with plastic or shade cloth to control growing conditions. That, in turn, could enable more farmers, particularly in poorer parts of the world, to protect their crops from heatwaves and other severe weather. 

In addition, Pairwise is working with the Gates Foundation to create new varieties of high-yield yams in Nigeria. It has also licensed its suite of genetic tools to Mars to help the confectionary giant develop cacao plants that would be more resilient to plant diseases and shifting climate conditions. The cacao trees, which farmers predominantly grow in West Africa, are coming under increasing stress from rising temperatures and erratic rainfall patterns. 


Key indicators

  • Industry: Food and agriculture 
  • Founded: 2018 
  • Headquarters: Durham, North Carolina, US
  • Notable fact: The company was cofounded by several scientists who were instrumental in inventing and improving CRISPR, including MIT professor Feng Zhang and Harvard professor David Liu, both of whom also have appointments at the Broad Institute.

Potential for impact

As climate change fuels more extreme weather and creates otherwise harsher conditions such as drought, the ability to grow crops with the same or higher yields than are seen today could help sustain farmers and feed communities. Particularly in some of the hottest and poorest parts of the world, climate-adapted crops promise to prevent hunger and starvation.

Caveats

To date, Pairwise hasn’t delivered any climate-adapted foods to the market. So it remains to be seen how big of a difference such plants will make in the fields and on store shelves.

There’s a general, if untested, hope that consumers and regulators will be more accepting of CRISPR-edited crops, which involve editing the plant’s own DNA, than many have been of transgenic crops, which are created by swapping in genes from another species. 

Next steps

Pairwise representatives say the company, which has raised $155 million to date, is evaluating short-stature blackberries in field trials now. If those tests go well, it intends to work on squatter fruit trees as well, such as cherry or peach. 

On its website, the company says it has successfully demonstrated edits in 14 crops, and completed field trials for at least two more: unspecified varieties of corn and soy.

Pairwise hasn’t announced any specific timelines, but the company says it expects to deliver a variety of “climate-adapted, delicious and consumer-loved crops” in the coming years.

2025 Climate Tech Companies to Watch: Cemvision and its low-emissions cement

Cement is one of the most used materials on the planet, and the industry emits billions of tons of greenhouse gasses annually. Cemvision wants to use waste materials and alternative fuels to help reduce climate pollution from cement production.

Today, making cement requires crushing limestone and heating it to super high temperatures, usually by burning fossil fuels. The chemical reactions also release carbon dioxide pollution. 

Swedish startup Cemvision made a few key production changes to reduce both emissions and the need to mine new materials. First, the company is moving away from Portland cement, the most common form of the material used currently. 

Making Portland cement requires reaching ultra-high temperatures, over 1,450 °C (2,650 °F). Instead, Cemvision makes a material that requires lower temperatures (roughly 1,200 °C, or 2,200 °F), which reduces the amount of energy required. 

The company also uses alternative sources for heating. Rather than fossil fuels, Cemvision can use a combination of plasma, hydrogen, and electricity. The startup tested its process in a demonstration-scale kiln, which can make up to 12 tons per day. The material has a high strength under compression and doesn’t heat up much when it’s mixed with water, both desirable qualities for builders. 

Cemvision also has a strong focus on building a circular economy. The company’s cement incorporates waste materials like mine tailings and slag, a by-product of iron and steel manufacturing. And it recently published results showing that it can use steel slag from electric arc furnaces and basic oxygen furnaces. These materials reduce the need for newly-mined limestone and other virgin materials, cutting down on the carbon dioxide emitted from that material in chemical reactions taking place in the kiln. 


Key indicators

  • Industry: Cement
  • Founded: 2019
  • Headquarters: Stockholm, Sweden
  • Notable fact: Cemvision was a member of the Breakthrough Energy Fellows program and the Norrsken accelerator program, started by Klarna cofounder Niklas Adalberth.

Potential for impact

The cement industry today accounts for about 7% of global greenhouse gas emissions. Cemvision’s process can reduce emissions by between 80% and 95% compared to traditional cement-making by using waste materials and alternative fuels. 

The company has partnerships with builders and industrial customers, including in construction and mining. 

Caveats

Cemvision’s material will be more expensive than conventional cement, so it’ll require either policy support or customers who are willing to pay more. The European Union has a policy system that charges for pollution, and that should help make Cemvision’s cement competitive. The company says its product will be less expensive than one of the leading methods of cleaning up cement, carbon capture and sequestration. 

The cement industry is quite conservative, and there’s often resistance to new technologies, including adopting materials other than Portland cement. Cemvision’s cement will need to gain wide acceptance to make progress on emissions. 

Next steps

Cemvision has a site selected and is currently raising money to finance a full-scale plant in Northern Europe. That facility will have a capacity of 500,000 metric tons annually, and the company says it should open by 2028. 

2025 Climate Tech Companies to Watch: Traton and its electric trucks

As Europe gradually phases out heavy-duty diesel trucks, Traton is gearing up production of its electric models. The company is also helping to install hundreds of public chargers to aid the growth of electric freight transport across Europe. 

Every day, trucks carry many millions of tons of cargo down roads and highways around the world. Nearly all run on diesel and make up one of the largest commercial sources of carbon emissions. Traton is producing a wide variety of zero-emission trucks that could help clean up this sector while also investing in a Europe-wide advanced charging network so other manufacturers can more easily follow suit. 

In Europe especially, the next decade could see tremendous growth in electric truck adoption. New CO2 emission standards require new diesel trucks to essentially be phased out of production by 2040. And given that trucks typically operate for around 15 years, more owners will be considering electric models for their next purchase. 

Today, Traton is a company in transition. A subsidiary of Volkswagen, it is made up of a collection of commercial vehicle brands, including Scania, MAN, and International. While it still manufactures conventional trucks that run on fossil fuels, it’s making rapid progress in the EV space. Some of Scania’s long-haul electric semis can travel about 350 miles before needing to recharge, for example. 

Its EV models are also starting to pick up in terms of sales. In the first half of 2025, Traton sold 1,250 electric models globally, which was twice as many as during the same period last year. That puts it not far behind Volvo, another market leader. Traton is now ramping up production—MAN recently opened a new factory line that can assemble electric and diesel trucks interchangeably. That should also help bring costs down, key to success for the sector—today, the price of an electric truck can be several times higher than for diesel ones. 

What’s more, Traton is working to install hundreds of publicly available chargers across Europe through an industry partnership called Milence. That group has also invested in high-powered chargers that can deliver more than 1 megawatt of power to heavy-duty trucks, allowing trucks to recharge in 45 minutes or less (for comparison, rapid chargers available for cars today deliver between 50 and 350 kilowatts).


Key indicators

  • Industry: Electric vehicles 
  • Founded: 2015 
  • Headquarters: Munich, Germany
  • Notable fact: One of Traton’s subsidiaries is a leading school bus manufacturer in the US and Canada, where it debuted its first electric school bus in 2021.

Potential for impact 

Moving freight produces about 8 percent of global greenhouse gas emissions. Most of that pollution (65%) comes from trucks and vans—more than cargo ships, trains, and planes combined. And the World Economic Forum expects demand for road freight will triple by 2050

Electric trucks do have a climate impact from the mining and manufacturing processes required to build them. The source of electricity that powers them—whether renewable or fossil fuels—also matters. Even so, battery-electric trucks operating in Europe today reduce emissions on average by 63% compared with diesel trucks, according to an analysis by the nonprofit International Council on Clean Transportation. 

To mitigate climate change, the ICCT has said that all of the world’s major markets need to fully transition to selling only zero-emission trucks by 2040. Last year, about 90,000 electric trucks were sold globally; electric models accounted for less than 2.5 percent of total truck sales in the year prior. But market forces seem poised to accelerate this transition, and Traton is a small but growing player. 

Today, China leads the world in electric truck production and sales. In Europe, though, sales are expected to tick up as the EU requires manufacturers of heavy-duty rigs to slash CO2 emissions from their fleets by 90% by 2040, with progressive targets leading up to that level—the first of which kicked in as of July. 

Caveats

It’s early days for electric trucking, as supply chains and charging infrastructure are built out. A large electric truck requires four to six times as many battery packs as an electric car, and securing enough batteries has proven particularly difficult for many EV firms based outside of China, where most batteries are produced. 

To mitigate this risk, Traton is building its own battery production, starting with facilities in Södertälje, Sweden and Nuremberg, Germany—with plans to make 50,000 battery packs a year, which could power about 10,000 heavy-duty trucks. (The company declined to say what proportion of the batteries currently used in its trucks comes from China.) 

The company’s International brand, which operates in the US, could be hit by tariffs and see demand drop as the Trump administration moves to eliminate all greenhouse gas emissions standards for vehicles. 

No matter what, the competition will be fierce—every major European truck manufacturer offers electric models now, and Chinese firms have already expanded internationally and built a strong customer base in markets like South America through sales of electric buses. 

Next steps

For now, MAN is working toward its goal of delivering 1,000 electric trucks from its new manufacturing line by the year’s end. Looking ahead, Scania aims to begin selling its first heavy-duty truck compatible with megawatt chargers in February, with deliveries to follow later in the year. Through Milence, megawatt chargers are now available at three sites, in Sweden, Belgium, and the Netherlands, and will soon be installed at five more. 

2025 Climate Tech Companies to Watch: Ather Energy and its premium e-scooters

More than 70% of the 200 million registered vehicles in India are two-wheelers. Ather Energy builds e-scooters for the rising middle class that could help commuters ditch highly-polluting, gas-guzzling models.

While sales of Tesla or BYD cars drove electric vehicle adoption elsewhere in the world, two-wheelers have led the green energy transition in India. As one of the earliest “pure play” e-scooter makers, Ather Energy has helped drive micromobility EV penetration throughout India and boosted the shift away from carbon-emitting vehicles.

In 2018, the company introduced an expensive sports scooter, with features like a touchscreen dashboard, built-in navigation, and over-the-air software updates, previously unseen in two-wheelers. Today the company has two product lines: the Ather 450 (a sporty performance scooter) and the Ather Rizta (a family-friendly scooter for daily use). 

Central to the company’s success has been its focus on product quality and the rider experience. Ather installs its own software, manufactures the vast majority of its hardware, and wants to invest much of the proceeds from its initial public offering into R&D. 


Key indicators

  • Industry: Electric vehicles
  • Founded: 2013
  • Headquarters: Bengaluru, India
  • Notable fact: Unlike competitors who either rebranded an acquired scooter or sold imported EVs from China, Ather does almost everything in-house, from its software stack to hardware design.

Potential for impact

While emissions of individual two-wheelers is much less compared to that of a car or a larger vehicle, the sheer number of these scooters on Indian roads adds up. Two-wheelers contribute about one-third of transport emissions in India, and successful electrification could reduce their share to just 3% by 2050. Ather’s success in moving people from gas-guzzling scooters to electric could not only propel India closer to its goal of net-zero carbon emissions by 2070 but also reduce health impacts in a country where around 1.5 million deaths a year are from breathing polluted air.

As the country’s leading EV-only scooter maker, Ather’s successful expansion could supercharge India’s shift away from fossil fuels, and help achieve the government’s goal of reducing air pollution, while also building a market presence internationally.

In mid-2024 Ather introduced the Ather Rizta, a spacious family scooter with a large seat, more storage, and fast charging, which sold over 100,000 units within a year of its launch. To catch up to well-capitalized competitors, such as Ola Electric, Ather is spending $105 million to build a third factory that aims to produce 500,000 two-wheelers a year by March 2027. It has also expanded its charging network to some 4,000 charging points and has pushed into newer markets, including Nepal and Sri Lanka. 

Caveats

In the past five years, driven by state and federal incentives, electric vehicle competition turned fierce in India. Car and scooter makers raced to capture the market, including legacy automakers TVS Motor and Bajaj Auto. Both have since zoomed past Ather, selling cheaper e-scooters and scaling faster, by leveraging their sprawling retail presence. Together, they have cornered a combined share of 40% of India’s e-scooter market. 

Meanwhile, EV adoption has grown more slowly in India than expected. Indian EV sales were 7.6% in 2024, far off pace of hitting the government’s target of 30% by 2030.

For Ather to have a real impact on India’s transport emissions, it must scale significantly. The company is working to double its retail footprint to 700 stores and continue its expansion into smaller cities. But geopolitics could interfere: China’s retaliatory export ban on critical rare earth minerals in response to US tariffs announced in April caused a ripple effect; Ather said in August that it has found it hard to secure the magnets it needs for its motors. 

Next steps

As the Indian government rolls back subsidies that slashed the cost of purchasing an electric scooter, Ather plans to launch cheaper options. In mid-2024, it began transitioning to a newer battery chemistry called lithium-iron phosphate (LFP) that has lower environmental impacts, requires fewer expensive minerals, and should be about 20% cheaper than other battery packs. 

The company isn’t profitable, but its gross profit per vehicle has been improving. Momentum seems to be building—in May, Ather reported its annual sales to March 2025 were up 42 percent compared to the year prior. Now, the company is betting that investing further into product innovation will help it take the lead in India’s two-wheeler revolution. 

2025 Climate Tech Companies to Watch: Cyclic Materials and its rare earth recycling tech

Rare earth magnets are essential for clean energy, but only a tiny fraction of the metals inside them are ever recycled. Cyclic Materials aims to change that by opening one of the largest rare earth magnet recycling operations outside of China next year. By collecting a wide range of devices and recycling multiple metals, the company seeks to overcome the economic challenges that have long held back such efforts.

Powerful rare earth magnets are at the heart of many advanced technologies, from electric vehicle motors and wind turbine generators to smartphones and robots. Demand for key magnet metals like neodymium is expected to surge as the energy transition progresses, and new supplies are urgently needed—especially outside of China, which dominates the rare earth supply chain and further escalated export restrictions in response to recent US tariffs.

One largely untapped supply is the mountain of rare earth magnet–containing devices discarded each year. In China, rare earth magnet manufacturers recycle significant amounts of scrap from their fabrication process, and a smaller number of magnets are collected for recycling at end of life. But globally, just 0.2% of rare earths are recycled from spent devices, largely because it’s hard to collect magnets that are contained within billions of old gadgets.

Cyclic Materials is trying to address that challenge. In its two-part recycling process, rare earth–containing devices will first be amassed at “spoke” facilities. The devices will be shredded, and their magnet waste will be separated from steel parts and other recyclable metals before being sent to centralized “hubs,” where the company will use a chemical extraction process to recover a purified mixture of rare earth metals. 

Today, Cyclic Materials is constructing its first spoke facility in Mesa, Arizona, and its first commercial hub in Kingston, Ontario. These plants are expected to begin recycling magnets commercially next year in what is shaping up to be one of the largest such operations in the Western world.


Key indicators

  • Industry: Critical minerals
  • Founded: 2021
  • Headquarters: Toronto, Canada
  • Notable fact: Cyclic Materials is recovering rare earth magnets from wind turbines and has collected used turbines on three continents.

Potential for impact

With the first big waves of EVs and wind turbines approaching the end of their useful lives, rare earth magnet recycling could recover valuable resources and make the energy transition more sustainable. Cyclic Materials says its process uses 95% less water and produces roughly 60% fewer emissions than rare earth mining does.

The company is starting small, with its Kingston hub designed to recycle 500 metric tons of magnet waste a year. (By 2035, there could be over 43,000 metric tons of recyclable rare earth magnets in the US alone.) But with a list of roughly 2,000 potential device suppliers and customers, as well as more than $100 million in funding, the firm is positioning itself for global expansion

Caveats

Making a profit from rare earth recycling isn’t easy—it can cost more to collect and recycle rare earth magnets, which are deeply embedded in devices of different sizes and shapes, than a recycler will earn from reselling the metals. Even if rare earth metals can be recycled cost-effectively, there are only a few magnet makers outside of China to sell them to.

Cyclic Materials has signed agreements with a range of suppliers, including e-scooter and e-bike giant Lime and RenerCycle, which decommissions old wind turbines, to hoover up magnets wherever it can. Earlier this year, the firm announced it will sell its recycled rare earth mixture to the Brussels-based chemical company Solvay. But it will need more buyers to scale up further, which could mean waiting for the supply chain outside of China to expand. 

In the meantime, Cyclic Materials’ spoke facilities will also recycle aluminum, steel, and copper, providing additional revenue streams.

Next steps

Cyclic Materials intends to build more spoke and hub facilities around the world, first scaling its operations in North America, then expanding to Europe and Asia. It also plans to keep innovating: At its R&D center in Kingston, the company is developing ways to address recycling challenges in specific industries, such as how to rapidly deconstruct wind turbine generators and separate out their supersized magnets.

The Download: introducing the 10 climate tech companies to watch for 2025

This is today’s edition of The Download, our weekday newsletter that provides a daily dose of what’s going on in the world of technology.

Introducing: 10 climate tech companies to watch

Every year, the MIT Technology Review newsroom produces a list of some of the most promising climate tech firms on the planet. It’s an exercise that we hope brings positive attention to companies working to decarbonize major sectors of the economy, whether by spinning up new, cleaner sources of energy or reinventing how we produce foods and distribute goods.

Though the political and funding landscape has shifted dramatically in the US since last year, nothing has altered the urgency of the climate dangers the world now faces—we need to rapidly curb greenhouse gas emissions to avoid the most catastrophic impacts of climate change. This project highlights the firms making progress toward that end.

Check out the third annual edition of the list, and learn more about why we selected these companies.

Our best weapon against climate change is ingenuity

—Bill Gates is a technologist, business leader, and philanthropist.

It’s a foregone conclusion that the world will not meet the goals for limiting emissions and global warming laid out in the 2015 Paris Agreement. Many people want to blame politicians and corporations for this failure, but there’s an even more fundamental reason: We don’t have all the technological tools we need to do it, and many of the ones we do have are too expensive.

But I don’t think this is a reason to be pessimistic. I see it as cause for optimism, because humans are very good at inventing things. In fact, we’ve already created many tools that are reducing emissions. And I am confident that more positive changes are coming. Read the full story.

Another effort to track ICE raids was just taken offline

People over Papers, a crowd-sourcing project that maps sightings of immigration agents, was taken offline yesterday by Padlet, the collaborative bulletin board platform on which it was built. 

It’s just the latest ICE-tracking initiative to be pulled by tech platforms in the past few days, including the ICEBlock app that was removed from app stores last week and the Stop ICE Raids Alert Network. Read the full story.

—Eileen Guo

The must-reads

I’ve combed the internet to find you today’s most fun/important/scary/fascinating stories about technology.

1 ICE wants to build a social media surveillance squad 
Contractors will sift through social content searching for information to aid arrests and deportations. (Wired $)
+ A US citizen with stage four cancer has been deported. (The Guardian)

2 xAI is building massive data centers in Memphis
Which isn’t great news for disgruntled locals. (WSJ $)
+ Data centers are big business in Europe right now. (Bloomberg $)
+ The data center boom in the desert. (MIT Technology Review)

3 Ukraine’s front lines are fighting deadly infections
Bacteria that are resistant to multiple antibiotics are infiltrating the country. (Knowable Magazine)
+ Why tiny viruses could be our best bet against antimicrobial resistance. (MIT Technology Review)

4 A Silicon Valley school asked its students to draft an AI policy
Mountain View High School thinks involving kids is the best way forward. (WP $)
+ Elsewhere, a school in Texas is letting AI guide its entire curriculum. (CBS News)
+ AI’s giants want to take over the classroom. (MIT Technology Review)

5 These countries hope to benefit from the US visa crackdown
Skilled engineers from overseas are looking beyond America for new opportunities. (FT $)
+ India hopes its skilled workers living abroad will return home. (BBC)

6 How an empty Chinese city became a self-driving testbed
Ordos has everything that self-driving cars need—except humans. (Rest of World)
+ Why China’s self-driving industry is pushing into Europe. (Reuters)

7 How to talk to cows 🐄
A wave of high-tech AI-powered collars is the closest we’ve got. (NYT $)
+ Scientists are trying to get cows pregnant with synthetic embryos. (MIT Technology Review)

8 Technology is full of fascinating records 🏆
Strongest robotic arm, anyone? (IEEE Spectrum)

9 Posting a simple Instagram photo is no longer enough
The app keeps pushing us to ‘contentify’ everything. (The Verge)

10 Japanese beer brand Asahi has resumed production 
After a huge cyber attack forced its breweries offline. (BBC)
+ But we don’t know when its plants will return to full capacity. (Reuters)

Quote of the day

“You’ll never have a human trafficked AI girl.”

—Steve Jones, who runs an AI porn site, explains how he sees the ethics of his endeavor to the Guardian.

One more thing

The race to fix space-weather forecasting before next big solar storm hits

As the number of satellites in space grows, and as we rely on them for increasing numbers of vital tasks on Earth, the need to better predict stormy space weather is becoming more and more urgent.

Scientists have long known that solar activity can change the density of the upper atmosphere. But it’s incredibly difficult to precisely predict the sorts of density changes that a given amount of solar activity would produce.

Now, experts are working on a model of the upper atmosphere to help scientists to improve their models of how solar activity affects the environment in low Earth orbit. If they succeed, they’ll be able to keep satellites safe even amid turbulent space weather, reducing the risk of potentially catastrophic orbital collisions. Read the full story.

—Tereza Pultarova

We can still have nice things

A place for comfort, fun and distraction to brighten up your day. (Got any ideas? Drop me a line or skeet ’em at me.)

+ I love this website showcasing madcap music genres (thanks Rachel!)
+ It’s not just you—world records really are getting harder to beat.
+ If you’ve ever wanted to play Snake in a url bar, now’s your chance (warning, it’s hard!)
+ Fall is here, and the photos are already breathtaking ($)

5 Content Marketing Ideas for November 2025

For retailers, Thanksgiving Day, Black Friday, and Cyber Monday are the key dates in November, but not necessarily the best options for content marketing.

Merchants may find their best chance to attract, engage, and retain shoppers via content will come from shopping guides and instructional articles, videos, and podcasts.

Here are five content ideas to try this November.

Shopping with AI Assistants

Photo of a laptop computer on a desk with holiday decorations

Expect shoppers to use artificial intelligence this holiday season.

Holiday content marketing is changing because search is changing.

In November 2025, some holiday shoppers will ask Gemini, ChatGPT, or Perplexity for gift ideas and recommendations.

For ecommerce companies, the shift creates both risk and opportunity. Risk, because traditional search engine optimization alone may not surface your products. Opportunity, because AI-powered shopping assistants reward clear, useful, and structured content.

Content marketers have perhaps two approaches. First, produce content for generative engine optimization, similarly to SEO.

A November campaign might include buying guides with Schema.org markup, FAQ sections, and side-by-side product comparisons. Expert video explainers or interviews could help train algorithms to associate your brand with authority and knowledge. The idea is to position your business as the “helpful source” for shoppers.

The second opportunity is to promote “how to shop with AI” guides through email newsletters.

Movember and Men’s Health

Man with a mustache looking in a mirror

November is an opportune time to publish content related to men’s health and grooming.

“Movember” is a global movement that raises awareness about men’s health. It’s an opportunity for ecommerce marketers to engage with men in an authentic and understanding way.

Retailers selling grooming products, fitness gear, or apparel can capitalize on Movember by creating content focused on men’s wellness. Here are some example article ideas.

  • “Guide to Growing and Caring for Your Movember Mustache”
  • “5 At-Home Workouts to Support Men’s Health”
  • “Wearing Blue in November Supports Men’s Health Awareness”

Adding a personal element — such as employee stories or customer profiles — also adds credibility. Frame Movember articles, videos, or podcasts not as sales pitches but as part of your store’s commitment to the men it serves.

Veterans Day

Photo of uniformed military folks marching a parade

Content marketers can take a patriotic approach to product promotion in November.

Each November 11, Americans remember veterans of the nation’s military. Veterans Day is both solemn and celebratory. It honors service and sacrifice, while also highlighting the values of resilience and community.

For marketers, it’s an opportunity to tell genuine stories that resonate with shoppers, even while connecting those stories to products.

For example, an ecommerce business might share the experiences of veteran employees, highlight veteran-owned suppliers, or publish educational content that connects service values such as teamwork and resilience to the store’s products.

Fibonacci Day

Ilustration of the Fibonacci sequence

The Fibonacci sequence appears in nature, science, engineering, and art.

Fibonacci Day, observed on November 23, honors the so-called golden ratio, which is prevalent in nature, science, engineering, and art.

The Fibonacci mathematical sequence is a series of numbers in which each is the sum of the two preceding it. The sequence starts with 0, 1, 1, 2, 3, and continues by summing pairs of numbers, such as 5, 8, 13, 21, and so on.

This pattern exists everywhere. In fact, once you see it, it is hard to unsee.

Retailers can use Fibonacci Day to surprise and engage audiences with unexpected connections.

A home décor shop might showcase how the sequence applies to architecture, furniture, or photography. A fashion merchant could highlight symmetry in patterns and fabrics, linking natural geometry to clothing. A specialty food store might feature recipes inspired by spirals in nature — from seashell-shaped pasta to cinnamon rolls.

children’s exhibit at Cornell University’s Johnson Museum of Art features the Fibonacci sequence, providing additional inspiration.

Small Business Saturday

Photo of employees in a small shop-like business

Pull back the curtain in November and show shoppers why they should patronize small businesses.

In what might be a stroke of luck, Small Business Saturday is on November 29, 2025 — the Black Friday Cyber Monday weekend when many folks are shopping.

The event is an opportunity for independent retailers to showcase what makes them unique. Content leading up to the day can highlight why shopping small matters.

The message can be direct or subtle. A behind-the-scenes video might show family members preparing for the holiday rush. The idea is to connect the human side of the business with shoppers whilst encouraging them to purchase.

Here are three example article ideas:

  • “10 Unique Gifts Available Only at Small Merchants.”
  • “How Shopping Small Supports Local Communities.”
  • “Preparing Our Store for Small Business Saturday.”

Generative engines are increasingly surfacing content that emphasizes authority and originality. Your store’s story, expertise, and individuality could appeal to both algorithms and humans.

Done well, content for Small Business Saturday builds loyalty that extends into the new year, beyond a single weekend.

Are AI Tools Eliminating Jobs? Yale Study Says No via @sejournal, @MattGSouthern

Marketing professionals rank among the most vulnerable to AI disruption, with Indeed recently placing marketing fourth for AI exposure.

But employment data tells a different story.

New research from Yale University’s Budget Lab finds “the broader labor market has not experienced a discernible disruption since ChatGPT’s release 33 months ago,” undercutting fears of economy-wide job losses.

The gap between predicted risk and actual impact suggests “exposure” scores may not predict job displacement.

Yale notes the two measures it analyzes, OpenAI’s exposure metric and Anthropic’s usage, capture different things and correlate only weakly in practice.

Exposure Scores Don’t Match Reality

Yale researchers examined how the occupational mix changed since November 2022, comparing it to past tech shifts like computers and the early internet.

The occupational mix measures the distribution of workers across different jobs. It changes when workers switch careers, lose jobs, or enter new fields.

Jobs are changing only about one percentage point faster than during early internet adoption, according to the research:

“The recent changes appear to be on a path only about 1 percentage point higher than it was at the turn of the 21st century with the adoption of the internet.”

Sectors with high AI exposure, including Information, Financial Activities, and Professional and Business Services, show larger shifts, but “the data again suggests that the trends within these industries started before the release of ChatGPT.”

Theory vs. Practice: The Usage Gap

The research compares OpenAI’s theoretical “exposure” data with Anthropic’s real usage from Claude and finds limited alignment.

Actual usage is concentrated: “It is clear that the usage is heavily dominated by workers in Computer and Mathematical occupations,” with Arts/Design/Media also overrepresented. This illustrates why exposure scores don’t map neatly to adoption.

Employment Data Shows Stability

The team tracked unemployed workers by duration to look for signs of AI displacement. They didn’t find them.

Unemployed workers, regardless of duration, “were in occupations where about 25 to 35 percent of tasks, on average, could be performed by generative AI,” with “no clear upward trend.”

Similarly, when looking at occupation-level AI “automation/augmentation” usage, the authors summarize that these measures “show no sign of being related to changes in employment or unemployment.”

Historical Disruption Timeline

Past disruptions took years, not months. As Yale puts it:

“Historically, widespread technological disruption in workplaces tends to occur over decades, rather than months or years. Computers didn’t become commonplace in offices until nearly a decade after their release to the public, and it took even longer for them to transform office workflows.”

The researchers also stress their work is not predictive and will be updated monthly:

“Our analysis is not predictive of the future. We plan to continue monitoring these trends monthly to assess how AI’s job impacts might change.”

What This Means

A measured approach beats panic. Both Indeed and Yale emphasize that realized outcomes depend on adoption, workflow design, and reskilling, not raw exposure alone.

Early-career effects are worth watching: Yale notes “nascent evidence” of possible impacts for early-career workers, but cautions that data are limited and conclusions are premature.

Looking Ahead

Organizations should integrate AI deliberately rather than restructure reactively.

Until comprehensive, cross-platform usage data are available, employment trends remain the most reliable indicator. So far, they point to stability over transformation.