Sep 11 2024
New WordPress Plugin Simplifies Achieving Success via @sejournal, @martinibuster

The co-founders of Yoast have launched a plugin that helps users plan tasks, defeat procrastination, and remove distractions, making it easier to achieve success. This plugin simplifies managing critical tasks like maintaining website health, publishing posts, and updating content.

Why This Plugin Helps Users Become Successful

A reason why some websites fail to achieve all that they are capable of is momentum and consistent output. Creators to have a plan that is rigorously followed generally experience more success in search. Winning is fun but getting there is not always fun.

Immediate rewards are a powerful motivator for success. This new plugin makes achievement feel instantly gratifying, which is why it deserves serious consideration.

Clarity, Focus And Achievements

Working at home as a solopreneur or with remote workers can be challenging because there are so many distractions. People are generally task oriented but not necessarily hard-wired to follow a mental list of things to do. It’s easier when someone tells you what to do but the reality is that we have to take charge and tell ourselves what to do in order to achieve great things.

That’s the brilliant thing about the new Progress Planner plugin, it allows users to create a road map to success within the context of the WordPress site itself, embedded within the environment the user is working in.

One of the ingenious features of Progress Planner is that it gamifies task completion with badges that remind users of how much they’ve achieved, subtly encouraging them to continue completing tasks. It’s literally rewarding the brain with feedback on completion of a task, a mental pat on the back.

The Progress Planner website describes the tool like this:

“It simplifies website management by providing a clear overview of your tasks, tracking your progress, and keeping you motivated.”

Money’s a nice motivator but immediate positive feedback is a powerful motivator for progressing from achievement to achievement.

Progress Planner Beta

The plugin is currently in Beta, which is one step ahead of the Alpha stage where bugs are worked out. This means that the plugin has full functionality but is still collecting feedback from users. Nevertheless, Progress Planner is ready for use right now and the official launch date is set for October 3, 2024.

The plugin is 100% free to use and a pro version is planned for sometime in the future that will add even more features.

Progress Planner, by the co-founders of Yoast, is available right now from the official WordPress Plugin Repository and also in the plugin dashboard in the WordPress admin.

Read more and download the plugin: Progress Planner Plugin At WordPress.org

Visit the Progress Planner Website: Progress Planner

Featured Image by Shutterstock/Cast Of Thousands

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Sep 11 2024
Google Integrates Internet Archive Links Into Search Results via @sejournal, @MattGSouthern

Google has announced a new feature integrating links to the Internet Archive’s Wayback Machine within its search results.

This update, rolled out globally today, allows searchers to access archived versions of webpages directly from Google’s search interface.

How To Access The Feature

The new functionality is part of Google’s existing ‘About this page’ feature.

You can now find a link to the Wayback Machine by clicking the three dots next to a search result, selecting “About this result,” and then choosing “More about this page.”

A Google spokesperson explained the rationale behind the update:

“We know that many people, including those in the research community, value being able to see previous versions of webpages when available. That’s why we’ve added links to the Internet Archive’s Wayback Machine to our ‘About this page’ feature.”

The Internet Archive’s Role

The Internet Archive, a non-profit digital library, has been preserving snapshots of websites through its Wayback Machine for over 25 years.

Mark Graham, Director of the Wayback Machine at the Internet Archive, commented on the significance of this integration:

“The web is aging, and with it, countless URLs now lead to digital ghosts. Businesses fold, governments shift, disasters strike, and content management systems evolve—all erasing swaths of online history,” Graham stated. “This digital time capsule transforms our ‘now-only’ browsing into a journey through internet history.”

Limitations

It’s important to note that this feature will not be available for all websites.

Links to archived pages will not appear if the rights holder has opted out of archiving or if the webpage violates content policies.

Implications

This collaboration between Google and the Internet Archive marks a step in improving access to historical web content.

Tools like this are valuable for researchers and general users seeking to understand how online information has changed over time.

Availability

This feature is available now, and users worldwide should be able to access these archive links through Google Search.

Featured Image: Postmodern Studio/Shutterstock

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Sep 10 2024
Google Says Fixing Headings Won’t Change Rankings via @sejournal, @martinibuster

Google’s John Mueller answered a question on Reddit about heading elements, confirming a slight impact but downplaying its significance, saying a lot about how Google uses headings.

Hierarchical Heading Structure

Hierarchical and hierarchy in the context of heading elements (H1, H2, etc.) refers to the organization of headings in order of importance or structure. In this context, the word “importance” doesn’t mean importance as a ranking factor, it means importance to the structure of a web page.

Generally a web page could have one H1, indicative of the topic of the entire page and multiple H2 headings that signal what each section of a web page is about. For Google’s purposes, the first heading doesn’t have to be an H1, it can be an H2. Google isn’t mandated to use the first heading as the overall topic, it’s not a directive to their search algorithms where an SEO controls how Google interprets a heading.

The technical specifications of heading elements are found on the pages of the World Wide Web Consortium (W3C), the standards making body that, among many things, defines the purpose and use of HTML elements like headings.

Google generally follows the official W3C technical specifications of HTML elements but for practical purposes isn’t strict about it because many websites use headings for style not semantic purposes.

Are Incorrectly Ordered Headings Harmful To SEO?

The Redditor wanted to know if using the heading elements out of order was “harmful” and to what degree. They used the word “sequential” but the precise word is hierarchical.

They wanted to know how bad was it if the headings were out of order or if one of the headings was skipped entirely.

This is the question:

“How Harmful is having Non sequential header Tags? Like having a h4 title and h1 tags below Or Having a h4, h3 h5 but not h2 tags?”

H1, H2 Headings Have A Slight Impact

Google’s John Mueller confirmed that the heading order has a slight impact. He didn’t say it was a ranking factor nor did he say what kind of impact the heading order had. It could be that the heading order makes it easier for search engines to understand the web page, which is what I believe (meaning, it’s just my opinion and you’re entitled to yours).

This is Mueller’s answer:

“Doing things properly (right order headings) is a good practice, it helps search engines lightly to better understand your content, and it’s good for accessibility. If you’re setting up a new site, or making significant changes on your templates, or just bored :-), then why not take the extra 10 minutes to get this right.”

Sometimes it’s difficult to control the headings because a template might use headings to style sections of a web page, like in the footer or a sidebar. In the context of a WordPress site that means having to create a child template that controls the styles and change the CSS for those sections of the template so that they use CSS and not headings to style them.

Other than that, the heading structure is entirely under control of the publisher, site owner, or SEO.

Yet, having the keywords in the headings might not be enough because the purpose of heading elements is to communicate what a section of a web page is about and, as Mueller goes on to say, headings play a role for accessibility.

Google Says Fixing Headings Won’t Change Rankings

This is the part that some SEOs may find confusing because Google says that fixing the hierarchical structure of headings will not improve the rankings of a website.

A long time ago, like twenty four years ago, heading elements were a critical activity for ranking in Google. I know because I was an SEO in the early 2000s and experienced this first hand. By 2005 the impact to rankings had significantly diminished. I know it was diminished because I was a digital marketer when headings stopped making a critical impact and had evolved to become a signal of what a section of a web page is about.

The search results were full of sites that had no heading elements, it was hard not to notice the change.

But for some reason many in the SEO industry continued to believe that headings are a strong ranking factor. John Mueller’s statement about the diminished impact of heading elements to search rankings confirms the changed role that heading elements play today.

Mueller continued his answer:

“That said, if you have an existing site, fixing this isn’t going to change your site’s rankings; I suspect you’ll find much bigger value in terms of SEO by looking for ways to significantly up-value your site overall.”

What Mueller is talking about is the difference between making a web page for search engines (worrying about how Google will interpret heading elements) and creating a web page for users (worrying if the page contains useful information that is on-topic flows in a logical order).

His statement gives a clue to how Google uses heading elements and is good advice.

Read the discussion:

Non Sequential header tags?

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Sep 10 2024
Google Chrome Drops Support For First Input Delay: What It Means via @sejournal, @MattGSouthern

Google Chrome has officially ended support for the First Input Delay (FID) metric, marking a transition to prioritizing Interaction to Next Paint (INP).

The announcement by Rick Viscomi, who oversees web performance developer relations for the Chrome team, confirms INP as the core metric for evaluating interaction responsiveness.

Today’s announcement follows the replacement of FID with INP as a Core Web Vital in May.

The following tools will stop reporting FID data over the next few days:

  • PageSpeed Insights
  • Chrome User Experience Report (CrUX)
  • web-vitals.js
  • Web Vitals extension

Background

The move to replace FID with INP stems from limitations in capturing the full scope of interaction responsiveness on the web.

FID only measured the delay between a user’s input and the browser’s response, overlooking other critical phases.

INP takes a more holistic approach by measuring the entire process, from user input to visual updates on the screen.

Transition Period

While the web-vitals.js library will receive a version bump (5.0) to accommodate the change, most other tools will stop reporting FID data without a version update.

The CrUX BigQuery project will remove FID-related fields from its schema starting with the 202409 dataset, scheduled for release in October.

To aid developers in the transition, the Chrome team is also retiring the “Optimize FID” documentation, redirecting users to the updated “Optimize INP” guidance.

What To Do Next

Here are some steps to take to in light of the transition from FID to INP:

  1. Familiarize yourself with the INP metric by reviewing the official documentation on web.dev. Understand how INP measures the full lifecycle of an interaction from input to visual update.
  2. Audit your site’s current INP performance using tools like PageSpeed Insights or real-user monitoring services that support INP. Identify areas where interaction responsiveness needs improvement.
  3. Consult the “Optimize INP” guidance on web.dev for best practices on reducing input delay, optimizing event handling, minimizing layout thrashing, and other techniques to enhance INP.
  4. Update any performance monitoring tools or custom scripts that currently rely on the deprecated FID metric to use INP instead. For web-vitals.js users, be prepared for the breaking change in version 5.0.
  5. If leveraging the CrUX BigQuery dataset, plan to update data pipelines to handle the schema changes, removing FID fields after the 202409 release in October.

By taking these steps, you can ensure a smooth migration to INP.

Featured Image: Mojahid Mottakin/Shutterstock

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Sep 10 2024
New WordPress 6.6.2 Fixes Important Display Issue via @sejournal, @martinibuster

WordPress 6.6.2 introduces 26 bug fixes, including an important one that resolves a CSS issue affecting site appearance. Fifteen fixes address the WordPress core, while eleven focus on the Gutenberg block editor.

Maintenance Release – CSS Specificity

WordPress maintenance releases aren’t generally major updates to WordPress and are intended to fix issues that were introduced through new features from the last major update, in this case version 6.6.

This maintenance release is no different and contains a fix for a feature called CSS specificity that was introduced in WordPress 6.6.

CSS is the code that controls what a web page looks like in terms of colors, sizes, margins and spaces. Specificity means what style belongs to a web page element (like a section of page or something else more granular). CSS Specificity is a reference to a set of rules belonging to the WordPress core that determine which CSS property applies when there is ambiguity as to which property should apply. The purpose of CSS Specificity was initially developed as a way to make it simple for theme developers to overrule WordPress core styles with their own styles.

However it was discovered that the implementation of CSS Specificity introduced several issues that significantly affected what the web page looked like.

WordPress 6.6.2 fixes this issue and for that reason publishers who’ve had issues should consider updating.

Other Fixes

This maintenance release contains 15 fixes to the WordPress core and 11 fixes to the Gutenberg block editor.

Examples of fixes in the Core included in the maintenance release:

Sample Of Fixes In Gutenberg:

Reception Of 6.6.2

Publishers who haven’t experienced this update should feel confident about upgrading to this version. Initial reports in the private Dynamic WordPress Facebook Group is positive, with the admin of the group, David McCan, reporting he’d rolled it out to ten sites without experiencing any issues (link to discussion, must join the Facebook group to read).

Read The Official WordPress announcement

WordPress 6.6.2 Maintenance Release

Featured Image by Shutterstock/Cast Of Thousands

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Sep 10 2024
Meta Announces Updates To Business Tools Affecting Advertisers via @sejournal, @MattGSouthern

Meta is restricting data access in its Business Tools. Custom audiences and ad sets may be affected or paused. Advertisers need to adapt their tracking and reporting strategies.

Meta has informed businesses of upcoming changes to its Business Tools that may impact how you use the platforms for advertising.

Key Changes

According to an email sent to advertisers, Meta plans to automatically restrict certain data, including parts of URLs and custom parameters.

The company states this reduces the potential for sharing information prohibited by its Business Tools Terms.

Potential Effects On Advertisers

The email outlines several ways these changes may affect businesses:

  1. Custom audiences may require adjustments if they use rules that include data that will be restricted.
  2. Some ad sets may be paused if custom audiences decrease or can no longer be updated.
  3. Events Manager monitoring will change, with restricted data no longer being included in reports.

Meta’s Recommendations

For advertisers whose ads are paused, Meta recommends either switching the custom audience or creating a new one with standard parameters.

The company advises businesses to check their Events Manager Overview to see which data these changes will affect.

Industry Response

Navah Hopkins, Optmyzr Brand Evangelist, commented on LinkedIn about the announcement.

Hopkins noted that the update indicates Meta is prioritizing privacy and that the ability to report and target based on ad interactions may be affected.

She states:

“Really important update on Meta ads: not only will data be restricted, ads with hyper targeted UTMs might be paused!

This is a critical reminder that Meta (Facebook/Instagram/WhatsApp) is taking privacy very seriously and our ability to report and target based on seeing/clicking ads is no longer a guaranteed state.”

Hopkins advised advertisers using UTMs to monitor for paused ads and be prepared to adjust their inclusions. She also suggested informing clients or stakeholders who expect detailed reporting about these upcoming changes.

She added:

“If your ads use UTMs, keep an eye out for paused ads and be prepared to make some compromises on what you include.

Most of us have been moving away from the “perfect” targeting world, towards a privacy compliant one. However, if your clients/stakeholders still hold you accountable for that reporting, be sure to keep them in the know!”

Hopkins shares a screenshot of the email she received from Meta:

Screenshot from: linkedin.com/in/navahhopkins/, September 2024.

Practical Steps For Businesses

In light of this change, and considering Hopkins’ advice, businesses can take several actions:

  • Audit UTMs: Review your tracking parameters for potentially restricted info.
  • Streamline tracking: Focus on core UTM elements like source, medium, and campaign name.
  • Set up ad pause alerts: Stay on top of affected campaigns.
  • Explore alternatives: Look into privacy-compliant analytics tools beyond Meta’s ecosystem.
  • Revamp reporting: Adjust your processes to account for limited data availability.
  • Communicate changes: Keep clients and teams informed about the impact on metrics and performance.
  • Develop privacy-friendly targeting: Test new strategies using broader audience segments.
  • Stay updated: Regularly check Meta’s policies to anticipate future changes.

Advertisers can adapt to Meta’s evolving privacy landscape by implementing these steps while minimizing campaign disruptions.

Context

These changes come amid a broader industry shift towards increased user privacy measures.

As digital platforms evolve their practices, advertisers may need to adapt their strategies to align with new data usage policies.

Meta hasn’t specified an exact date for implementing these changes. Advertisers are advised to stay informed and prepare for potential adjustments.

Featured Image: mundissima/Shutterstock

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Sep 9 2024
Google Ads To Phase Out Enhanced CPC Bidding Strategy via @sejournal, @MattGSouthern

Google has announced plans to discontinue its Enhanced Cost-Per-Click (eCPC) bidding strategy for search and display ad campaigns.

This change, set to roll out in stages over the coming months, marks the end of an era for one of Google’s earliest smart bidding options.

Dates & Changes

Starting October 2024, new search and display ad campaigns will no longer be able to select Enhanced CPC as a bidding strategy.

However, existing eCPC campaigns will continue to function normally until March 2025.

From March 2025, all remaining search and display ad campaigns using Enhanced CPC will be automatically migrated to manual CPC bidding.

Advertisers who prefer not to change their campaigns before this date will see their bidding strategy default to manual CPC.

Impact On Display Campaigns

No immediate action is required for advertisers running display campaigns with the Maximize Clicks strategy and Enhanced CPC enabled.

These campaigns will automatically transition to the Maximize Clicks bidding strategy in March 2025.

Rationale Behind The Change

Google introduced Enhanced CPC over a decade ago as its first Smart Bidding strategy. The company has since developed more advanced machine learning-driven bidding options, such as Maximize Conversions with an optional target CPA and Maximize Conversion Value with an optional target ROAS.

In an email to affected advertisers, Google stated:

“These strategies have the potential to deliver comparable or superior outcomes. As we transition to these improved strategies, search and display ads campaigns will phase out Enhanced CPC.”

What This Means for Advertisers

This update signals Google’s continued push towards more sophisticated, AI-driven bidding strategies.

In the coming months, advertisers currently relying on Enhanced CPC will need to evaluate their options and potentially adapt their campaign management approaches.

While the change may require some initial adjustments, it also allows advertisers to explore and leverage Google’s more advanced bidding strategies, potentially improving campaign performance and efficiency.

FAQ

What change is Google implementing for Enhanced CPC bidding?

Google will discontinue the Enhanced Cost-Per-Click (eCPC) bidding strategy for search and display ad campaigns.

  • New search and display ad campaigns can’t select eCPC starting October 2024.
  • Existing campaigns will function with eCPC until March 2025.
  • From March 2025, remaining eCPC campaigns will switch to manual CPC bidding.

How will this update impact existing campaigns using Enhanced CPC?

Campaigns using Enhanced CPC will continue as usual until March 2025. After that:

  • Search and display ad campaigns employing eCPC will automatically migrate to manual CPC bidding.
  • Display campaigns with Maximize Clicks and eCPC enabled will transition to the Maximize Clicks strategy in March 2025.

What are the recommended alternatives to Enhanced CPC?

Google suggests using its more advanced, AI-driven bidding strategies:

  • Maximize Conversions – Can include an optional target CPA (Cost Per Acquisition).
  • Maximize Conversion Value – Can include an optional target ROAS (Return on Ad Spend).

These strategies are expected to deliver comparable or superior outcomes compared to Enhanced CPC.

What should advertisers do in preparation for this change?

Advertisers need to evaluate their current reliance on Enhanced CPC and explore alternatives:

  • Assess how newer AI-driven bidding strategies can be integrated into their campaigns.
  • Consider transitioning some campaigns earlier to adapt to the new strategies gradually.
  • Leverage tools and resources provided by Google to maximize performance and efficiency.

This proactive approach will help manage changes smoothly and explore potential performance improvements.

Featured Image: Vladimka production/Shutterstock

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Sep 9 2024
Reddit’s Strategy To Attract Advertisers: Interest-Based Targeting via @sejournal, @MattGSouthern

As Reddit continues investing in its advertising platform, marketers and business owners can expect new ways to reach engaged audiences across various topics and communities.

In a recent episode of the AdExchanger Talks podcast, Jyotsna (Jyoti) Vaidee, Reddit’s VP of Ads Product, shared insights into how the platform is evolving to serve advertisers better while maintaining a positive user experience.

Authentic Conversations With Interested Consumers

One of Reddit’s key differentiators is its ability to facilitate authentic conversations among passionate users.

This presents a unique opportunity for marketers to connect with target audiences in a trusted and contextually relevant environment.

Vaidee highlights the potential for businesses to engage with interested users, stating:

“60% of Redditors actually want brands to participate in their communities and interact with them.”

By leveraging Reddit’s community-driven discussions, advertisers can deliver more targeted and impactful ad experiences that resonate with their desired demographics.

Reddit’s Interest-Based Ad Targeting

Vaidee discussed Reddit’s approach to ad targeting, which primarily relies on interest-based targeting derived from users’ interactions with content on the platform.

She mentioned moving towards auto-targeting, which leverages machine learning to analyze user behavior and deliver more relevant ads.

This means advertisers can reach audiences based on their demonstrated interests, even if those interests aren’t directly related to the advertiser’s product or service.

Vaidee states:

“On the targeting side… we have specific features we have launched, like keyword targeting. By our trajectory, what we’re moving towards is more and more, especially for the lower funnel specifically, is towards auto-targeting, and auto-targeting gives us the ability to not only build models on what we know about this specific user. But also, we’re learning and evolving as this user interacts with content on Reddit, as this user interacts with our ads, even.”

Vaidee gave the example of a yoga brand discovering that users interested in organic food are also likely to engage with their products.

Auto-targeting can help uncover these non-obvious connections, allowing advertisers to expand their reach effectively.

AI-Driven Advertising Solutions

Reddit heavily invests in AI-driven advertising solutions to help marketers achieve better results.

Vaidee emphasized the company’s focus on developing a full-funnel ad solution that leverages AI to enhance advertisers’ performance.

With the integration of AI capabilities, businesses can expect more advanced targeting options, auto-optimization of ad placements, and creative customization.

Vaidee states:

“We don’t have to make the same mistakes that I saw, you know, our other companies make, and then have to evolve and, you know, do, you know, migrations and whatnot to move towards this world of AI and Gen AI. I think we can quickly leapfrog to where we want to be. And I think technology, particularly Gen AI, is making it a more level playing field for smaller players.”

Expanding Ad Offerings While Prioritizing User Experience

As Reddit expands its ad offerings, it remains committed to ensuring a positive user experience.

Vaidee noted that Reddit balances monetization efforts with user controls and preferences.

Marketers can take advantage of new ad placements across various surfaces within Reddit, such as the feed, comments, and search results.

However, the platform also has user controls for ad categories like religious and political content, allowing individuals to tailor their ad experience.

This balance between monetization and user experience creates a win-win scenario for advertisers and Redditors.

Businesses can reach engaged audiences non-intrusively while users maintain control over the ads they see.

Measuring Ad Performance Across The Funnel

Vaidee discussed Reddit’s efforts to provide full-funnel measurement solutions.

The platform has launched features like Reddit Brand Lift and Conversion Lift, which help advertisers understand the impact of their campaigns on brand awareness and conversions.

Additionally, Reddit is working on integrating with advertisers more closely through third-party partnerships and the Conversions API (CAPI). These integrations will give advertisers more robust data to optimize their campaigns and measure ROI.

Vaidee states:

“We’re very focused on building for the full funnel of measurement. As you know, not too long ago, Reddit launched our Reddit Brand Lift, our in-house product, and we launched Conversion Lift. We are doing a lot in terms of integrating with advertisers more closely, whether through third parties or CAPI integration, so we can understand the signals better, which obviously translates to better performance and, you know, better measurement.”

Key Takeaways For Marketers & Business Owners

  1. Reddit’s unique audience targeting capabilities allow advertisers to reach users based on their demonstrated interests, even if they aren’t directly related to the advertiser’s product or service. This can help uncover new opportunities for audience expansion and engagement.
  2. The platform’s focus on facilitating authentic conversations within passionate communities provides a trusted environment for brands to connect with their target audiences. However, marketers should approach these communities with respect and aim to contribute value to the discussions.
  3. Reddit invests heavily in AI-driven advertising solutions, which can help marketers improve targeting, optimize ad placements, and enhance creative customization. Staying informed about new AI-powered features can help advertisers remain competitive on the platform.
  4. As Reddit expands its ad offerings, it remains committed to balancing monetization and user experience. Marketers should be mindful of this balance and aim to create non-intrusive ad experiences that align with user preferences.
  5. The platform offers full-funnel measurement solutions, such as Reddit Brand Lift and Conversion Lift, to help advertisers assess the impact of their campaigns. Advertisers should use these tools and closely monitor their campaign performance to optimize for better results.
  6. While Reddit presents exciting opportunities for advertisers, it is essential to approach the platform with a tailored strategy considering its user base’s unique characteristics and community dynamics. Marketers should invest time in understanding the platform’s ad offerings, targeting capabilities, and best practices to maximize their success on Reddit.

FAQ

How does Reddit’s interest-based ad targeting work?

Reddit’s interest-based ad targeting relies on user interactions with content on the platform. Advertisers can reach audiences based on demonstrated interests observed through their activities. This includes engagement with topics or communities, even if these interests don’t directly relate to the advertiser’s product or service.

  • Uses machine learning to analyze user behavior
  • Enables targeting beyond direct product interest
  • Allows discovery of non-obvious connections
  • Maximizes reach to interested users

For example, a yoga brand could target users interested in organic food, as they will likely engage with their products.

What is the role of AI in Reddit’s advertising solutions?

AI plays a significant role in Reddit’s advertising solutions. It helps enhance performance, productivity, and potential through advanced targeting options, auto-optimization of ad placements, and creative customization.

  • Targeting options: Advanced targeting allows for more focused ad delivery to relevant audiences.
  • Auto-optimization: AI optimizes ad placements for better performance.
  • Customization: AI helps create more tailored ad content.

This integration of AI allows marketers to deliver the right message at the right time, improving campaign effectiveness and ROI.

How is Reddit balancing ad offerings with user experience?

As Reddit expands its ad offerings, it commits to a positive user experience. The platform ensures this balance by implementing user controls and preferences for ads.

  • Ad placements: New ad placements across various surfaces like feed, comments, and search results.
  • User controls: Users can manage ad categories such as religious and political content.
  • Non-intrusive ads: Ads are designed to align with user preferences.

This approach benefits both advertisers and users. Businesses reach engaged audiences while users retain control over their ad experience.

What tools does Reddit offer for measuring ad performance?

Reddit provides several tools to help advertisers measure ad performance across the funnel. This includes in-house products and third-party integrations.

  • Reddit Brand Lift: Measures impact on brand awareness.
  • Conversion Lift: Assesses the effect on conversions.
  • Conversions API (CAPI): Integrates with third-party tools for better data insights.

These tools enable advertisers to optimize their campaigns and measure ROI effectively.

Featured Image: Tada Images/Shutterstock

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