Webinar Archives Webinar

Feb 11 2026

What The Data Shows About Local Rankings In 2026 [Webinar] via @sejournal, @hethr_campbell

Reputation Signals Now Matter More Than Reviews Alone

Positive reviews are no longer the primary fast path to the top of local search results.

As Google Local Pack and Maps continue to evolve, reputation signals are playing a much larger role in how businesses earn visibility. At the same time, AI tools are emerging as a new entry point for local discovery, changing how brands are cited, mentioned, and recommended.

Join Alexia Platenburg, Senior Product Marketing Manager at GatherUp, for a data-driven look at the local SEO signals shaping visibility today. In this session, she will break down how modern reputation signals influence rankings and what scalable, defensible reputation programs look like for local SEO agencies and multi-location brands.

You will walk away with a clear framework for using reputation as a true visibility and ranking lever, not just a step toward conversion. The session connects reviews, owner responses, and broader reputation signals to measurable outcomes across Google Local Pack, Maps, and AI-powered discovery.

What You’ll Learn

How review volume, velocity, ratings, and owner responses influence Local Pack and Maps rankings
The reputation signals AI tools use to cite or mention local businesses
How to protect your brand from fake reviews before they impact trust at scale

Why Attend?

This webinar offers a practical, evidence-based view of how reputation management is shaping local visibility in 2026. You will gain clear guidance on what matters now, what to prioritize, and how to build trust signals that support long-term local growth.

🛑 Can’t attend live? Register anyway, and we’ll send you the on-demand recording after the webinar.

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Feb 10 2026

Make 2026 The Year Your Business Thrives On Reddit [Webinar] via @sejournal, @hethr_campbell

Yes, yes we all know customer behavior is changing and Reddit conversations showing up in

AI search is a big part of that shift. What are you doing about it?

If your Reddit marketing strategy hasn’t evolved since 2024 (or you don’t have one to start with), you’re not just behind. You might be actively harming your brand.

We’re past the point of debating whether brands should be on Reddit. That part’s settled. This session is about how to navigate Reddit the right way.

And, we’re going to show you exactly how to do it! I am super excited to bring back our Reddit expert, and SEJ owner/advisor, Brent Csutoras. Bring your notepad and start flexing those fingers, because you’ll have plenty of inspiration and action items after this one!

Learn From Someone Who’s Navigated It All

On February 24, join Brent for a live presentation showcasing how brands can have success. And, we’ll be doing live Q&A at the end, so bring your specific burning questions.

With nearly 20 years on Reddit and experience building authentic presence for brands like Purple, Asurion, and TikTok, Brent understands what communities respect and what they reject. These are frameworks built from real campaigns, real mistakes, and real results on a platform where communities can smell fakeness from three subreddits away.

What You’ll Learn

How karma and authority actually work now
The mechanics changed, and what used to build credibility can now destroy it. You’ll learn the new rules for establishing authority without triggering Reddit’s detection systems.

Brand representation without the astroturfing accusations
Reddit communities have gotten better at spotting fake engagement, and they’re not shy about calling it out publicly. Discover how brands are building genuine presence, when to be transparent about who you are, and how to navigate the line between wanting to be your typical salesy brand versus a thought leader they want to hear from and engage with.

Why your brand needs its own subreddit and how to run it right
Owned subreddits have become critical infrastructure for Reddit success. Learn what makes brand subreddits work, how to build engagement that communities want to participate in, and the common mistakes that kill momentum in that first 90 days.

Who Should Attend

This webinar is essential for marketing directors, social media managers, and brand strategists who recognize Reddit’s importance and are looking for the playbook to do it successfully.

If you’re at a B2B SaaS company or consumer brand trying to prove Reddit’s value to leadership, this session will give you frameworks for measuring real impact on the customer journey and building authentic presence that communities respect.

Walk Away With Updated Frameworks

This isn’t a session about Reddit basics or generic social media strategy. This is up-to-date, specific guidance on what works right now.

You’ll leave with actionable frameworks you can implement immediately, a clearer understanding of how to measure Reddit’s true influence on your business, and the confidence to build a presence that drives quality traffic.

Register for the webinar and ask your questions live! Learn how to be a part of the community conversations and thrive on Reddit this year.

I can’t wait to see you there!

Save Your Spot

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Feb 6 2026

90 Days. 1 Plan. Improved Local Search Visibility [Webinar] via @sejournal, @hethr_campbell

A 90 Day Plan to Prepare Every Location for AI Search

AI is changing how consumers discover and choose local brands. For multi-location businesses, visibility is no longer decided only by search rankings.

AI agents now evaluate location data, reviews, content, engagement, and brand trust before a customer ever clicks. This shift means each individual location is judged on its own signals, not just the strength of the parent brand.

Without a clear plan, enterprise teams risk silent exclusion across entire location networks, leading to lost visibility and declining demand. The challenge is not understanding that GEO matters, but knowing how to operationalize it at scale.

In this session, Ana Martinez, Chief Technology Officer of Uberall, shares a practical 90-day framework for making every location AI-ready. She will explain how AI agents surface and exclude local brands, which location-level signals matter most, and how teams can execute GEO across hundreds or thousands of locations.

What You’ll Learn

A phased GEO roadmap to prepare, optimize, and scale AI readiness
The key location level signals AI agents trust and what to fix first
How to operationalize GEO across large location networks

Why Attend?

This webinar gives enterprise teams a clear, actionable plan to compete in AI-driven local discovery. You will leave with a framework that protects visibility, supports demand, and prepares every location for how discovery works today.

🛑 Can’t attend live? Register anyway, and we’ll send you the on-demand recording after the webinar.

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Feb 5 2026

What 1,000 Businesses Reveal About Growth in 2026 [Webinar] via @sejournal, @hethr_campbell

Learn The Signals Shaping Marketing, Efficiency, and AI Planning

As 2026 rolls on, many teams find themselves adjusting how they approach overall business and marketing growth.

What is the most efficient use of this year’s tighter budgets?

Priorities are shifting across industries. Understanding how peers are responding can help teams make better strategic decisions.

Join Jeff Hirz, EVP of Business Development at OuterBox, as he shares early findings from 2025 Performance Insights From 1,000 Businesses Planning for 2026.

Based on survey data from nearly 1,000 businesses, this session highlights where confidence is rising, where caution remains, and how companies are balancing growth, efficiency, and focus.

What You’ll Learn

How business like yours will fund marketing, sales, and efficiency initiatives
What AI readiness looks like in practice for businesses like yours
Where business confidence is increasing, and what teams are prioritizing

Why Attend?

This webinar provides a practical benchmark for evaluating your 2026 plan against peer data. You will leave with clear context and takeaways to help refine growth, efficiency, and AI strategies for the year ahead.

🛑 Can’t watch live? Register anyway, and we’ll send you the recording.

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Feb 5 2026

Why Off-Page SEO Still Shapes Visibility In 2026 [Webinar] via @sejournal, @hethr_campbell

How Links, Mentions, and Authority Influence Rankings and AI Discovery

Authority and presence across the web continue to play a central role in search visibility, even as AI-driven experiences reshape how SERPs appear.

Links, brand mentions, and trust signals continue to influence how Google evaluates credibility, both in traditional rankings and in AI-powered SERPs. The challenge for SEO teams is determining which off-page efforts to prioritize in 2026.

It’s easy to waste effort on shortcuts that do little to build long-term authority, so in this session, Michael Johnson, Founder and CEO of GrowResolve.com, will share a practical framework for developing modern off-page SEO strategies that improve organic rankings and support AI visibility. The focus of this SEO webinar is on sustainable approaches that help brands earn trust, not chase tactics that no longer deliver value.

What You’ll Learn

Which off-page signals drive results in 2026, including links, mentions, topical authority, and trust.
How to build a diversified off-page strategy without relying on a single tactic or vendor.
Scalable link building approaches for in-house teams, including Digital PR, partnerships, and brand-led content.

Why Attend?

This webinar provides clear guidance on where to focus off-page SEO efforts as search continues to evolve. You will leave with a practical, decision-making framework to build authority, improve visibility, and avoid wasted effort in 2026.

🛑 Can’t attend live? Register anyway, and we’ll send you the on-demand recording after the webinar.

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Jan 29 2026

The Way Your Agency Handles Leads Will Define Success in 2026 [Webinar] via @sejournal, @hethr_campbell

If you’ve made it this far, driving leads is no longer a challenge for you.

The real issue is what happens after your leads come in.

Are you seeing more missed calls than usual?

Worried about not being able to follow up in time and losing the sale?

Poor handoffs of hot leads to your sales team cause leads to go cold, meaning your marketing budget spend is going to waste.

As speed-to-lead becomes a critical factor in conversion, agencies are being asked to prove ROI when clients struggle to respond fast enough. This disconnect is forcing teams to rethink how lead handling fits into campaign performance and long-term client trust.

In this session, Anthony Milia, President of Milia Marketing, and Bailey Beckham Constantino, Senior Partner Marketing Manager at CallRail, share how agencies are using AI to improve:

Closing & conversion rates.
Client communication speed.

What You’ll Learn

Why Attend?

This webinar provides practical guidance for agencies looking to protect performance and demonstrate real results. You will gain clear examples and frameworks to improve conversions and client confidence heading into 2026.

🛑 Can’t make it live? Register anyway, and we’ll send you the on demand recording.

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Jan 21 2026

What Profitable Google Ads Look Like in 2026 [Webinar] via @sejournal, @hethr_campbell

Google Ads’ Performance Max Smart Bidding is finally delivering real results for teams that know how to work with it.

As marketers are forced to give PMax more control, many are struggling to understand exactly how to structure automated Google Ads campaigns and accounts.

In this webinar, the marketing leadership team at DigiCom, a 2025 Inc. 5000-listed ecommerce growth agency, breaks down how they are running Google Ads at scale in 2026.

With hands-on experience managing PPC programs totaling $200M+ in ad spend across multiple accounts, they will share how high-growth brands are structuring paid search, Performance Max, and YouTube campaigns to meet shoppers where they are and drive consistent returns.

And, they’re doing a live Google Ads audit during the webinar, so register today and submit your site!

What You’ll Learn

This webinar session will showcase how top brands are navigating Smart Bidding changes in 2026.

RSVP now, and learn:

How to structure Google Ads accounts to maintain control over ROAS in an automated landscape
The right creative and copy to feed into Google’s systems to capture high-intent shoppers
Proven ways to move beyond keyword-first strategies and focus on profit-driven outcomes

Why Attend?

You will gain practical PPC strategy frameworks you can apply immediately, along with the chance for select attendees to receive a live Google Ads audit during the webinar. If you are responsible for scaling paid media performance in 2026, these strategies are worth studying.

🛑 Can’t make it live? Register anyway, and we’ll send you the on demand recording after the event.

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Jan 14 2026

What Google SERPs Will Reward in 2026 [Webinar] via @sejournal, @lorenbaker

The Changes, Features & Signals Driving Organic Traffic Next Year

Google’s search results are evolving faster than most SEO strategies can adapt.

AI Overviews are expanding into new keyword and intent types, AI Mode is reshaping how results are displayed, and ongoing experimentation with SERP layouts is changing how users interact with search altogether. For SEO leaders, the challenge is no longer keeping up with updates but understanding which changes actually impact organic traffic.

Join Tom Capper, Senior Search Scientist at STAT Search Analytics, for a data-backed look at how Google SERPs are shifting in 2026 and where real organic opportunities still exist. Drawing from STAT’s extensive repository of daily SERP data, this session cuts through speculation to show which features and keywords are worth prioritizing now.

What You’ll Learn

Which SERP features deliver the highest click potential in 2026
How AI Mode features are showing up and initiatives to prioritize
The keyword and topic opportunities that still drive organic traffic next year

Save Your Spot

Why Attend?

This webinar offers a clear, evidence-based view of how Google SERPs are changing and what those changes mean for SEO strategy. You will gain practical insights to refine keyword targeting, focus on the right SERP features, and build an organic search approach grounded in real performance data for 2026.

🛑 Can’t make it live? Register anyway and we’ll send you the on demand recording after the event.

Save Your Spot

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Jan 8 2026

Why Your Small Business’s Google Visibility in 2026 Depends on AEO [Webinar] via @sejournal, @hethr_campbell

AI Assistants Decide Which Local Businesses Get Recommended

In 2026, local visibility on SERPs is no longer controlled by traditional search rankings alone.

AI assistants are increasingly deciding which businesses get recommended when customers ask who to call, book, or trust nearby.

Tools like Google Gemini, ChatGPT, and Siri are shaping these decisions in ways that leave many small businesses unseen.

AI-powered search is already influencing your shoppers’ choices without a website click ever happening.

Your future customers are relying on answer engines to surface a single recommendation, not a list of options.

Yet most small businesses remain invisible to AI because their Google Business Profile information is incomplete, inconsistent, or structured in ways these AI chat systems cannot confidently interpret. The result is fewer calls, missed bookings, and lost revenue.

In this upcoming webinar session, Raj Madhavni, Co-Founder, Alpha SEO Pros at Thryv, will explain how AI assistants evaluate local businesses today and which signals most influence recommendations. He will also identify the common gaps that prevent businesses from being selected and outline how to address them before 2026.

What You’ll Learn

How to implement AEO to improve local business visibility
The ranking signals AI assistants use to select local businesses
A practical roadmap to increase AI driven visibility, trust, and conversions in 2026

Why Attend?

This webinar gives small business owners and marketers a clear framework for competing in an AI driven local search environment. You will leave with actionable guidance to close visibility gaps, strengthen trust signals, and position your business as the one AI assistants recommend when customers ask.

🛑 Can’t attend live? Register anyway, and we’ll send you the on demand recording after the session.

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Jan 7 2026

The State of AEO & GEO in 2026 [Webinar] via @sejournal, @hethr_campbell

How AI Search Is Reshaping Visibility & Strategy

AI search is rapidly changing how brands are discovered and how visibility is earned.

As AI Overviews, ChatGPT, Perplexity, and other answer engines take center stage, traditional SERP rankings are no longer the only measure of success.

For enterprise SEO leaders, the focus has shifted to understanding where to invest, which strategies actually move the needle, and how to prepare for 2026.

Join Pat Reinhart, VP of Services and Thought Leadership at Conductor, and Lindsay Boyajian Hagan, VP of Marketing at Conductor, as they unpack key insights from The State of AEO and GEO in 2026 Report. This session provides a clear look at how enterprise teams are adapting to AI-driven discovery and where AEO and GEO strategies are headed next.

What You’ll Learn

Why Attend?

This webinar offers data-backed clarity on what is working in AI search today and what to prioritize moving forward. You will gain actionable insights to refine your strategy, focus resources effectively, and stay competitive as AI continues to reshape search in 2026.

🛑 Can’t make it live? Register anyway, and we’ll send you the recording.

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