Jul 8 2024
Technical SEO Strategy: Expert Tips To Maximize Website Performance via @sejournal, @lorenbaker

Wondering why your carefully crafted content isn’t climbing the search rankings? 

You might be overlooking a crucial piece of the puzzle: technical SEO. 

It’s easy to get lost in content optimization and on-page SEO, but the real game-changer lies behind the scenes. 

Technical SEO is basically the backbone of your website’s performance, ensuring that search engines can find, crawl, and index your pages effectively.

So if your site’s technical foundation hasn’t been a top priority, you could be missing out on major ranking opportunities. 

But it’s never too late to pivot – if you’re ready to start maximizing your web performance and outranking your competition, our upcoming webinar is one you won’t want to miss.  

Join us live on July 17, as we lay out an actionable framework for auditing and improving your technical SEO across four key pillars:

  1. Discoverability is all about how easily search engines can find your website and its pages.
  2. Crawlability ensures that search engine bots can navigate and access your site without any issues.
  3. Indexability means your pages can be stored in the search engine’s database and shown in search results.
  4. User Experience (UX) focuses on making sure your site is easy for visitors to navigate and enjoyable to use.

Our presenters Steven van Vessum, Director of Organic Marketing at Conductor and Alexandra Dristas, Principal Solutions Consultant at Conductor, will explore ways you can implement core technical SEO best practices.

You’ll also learn which to prioritize based on impact, as well as how to maintain these improvements moving forward.

In this webinar, we’ll cover the following topics: 

  • Optimizing for Discoverability: Learn how creating a clear sitemap and well-organized site architecture helps search engines find and index your pages efficiently.
  • Improving Crawl Budget: Ensure search engine bots focus on valuable pages rather than getting stuck in loops or wasting resources on low-priority content. 
  • Leveraging Schema and Headings: How using Schema markup and optimizing your heading structure can help improve indexability in search results.
  • Core Web Vitals and Accessibility: Discover best practices to provide a seamless and satisfying experience for all visitors.
  • Monitoring Technical SEO: Learn the top tools and processes to continuously identify and fix technical issues, maintaining optimal site performance.

Don’t miss this opportunity to elevate your technical SEO strategy and boost your search visibility. 

Plus, if you stick around after the presentation, Steven and Alexandra will be answering questions live in our Q&A session. 

Sign up now and get the expert insights you need to rank higher on SERPs.

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Jul 2 2024
How Expert Brands Are Winning At Lead Generation Right Now via @sejournal, @hethr_campbell

Building a quality pipeline is a challenge, and Google isn’t making it any easier.

Changes in the way traffic, and leads, are coming to your site has probably shifted, yet lead generation is still a top priority.

Watch this on demand webinar to learn about channels and tactics that are working, and some of the common missteps we see brands making over and over.

Grab a pen and take notes on the importance of customer journeys, how to build a customer-centric culture across all teams, and what to expect when working with third parties.

Get an insider’s view into lead generation campaign successes and failures for ourselves, and our sponsors.

And, get an exclusive peek behind the curtain and see how we approach product promotions using a holistic, consumer-centered strategy that pays off time after time.

Key takeaways:

  • The best ways to attract and nurture your leads through every step of their journey.
  • How to support your team, or an agency, to execute these strategies effectively.
  • What to do after the lead hits your workflow. Pitfalls to avoid, what’s working, what’s not, and how to set up effective nurture campaigns.

With our very own Heather Campbell and Brent Csutoras, we’ll explore how to shift your strategy to attract and retain quality leads.

If you’re looking to create a holistic and consistent approach that will grow your lead generation efforts to new heights, check out the full webinar.

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Jun 17 2024
Boost Your Visibility Now: A Local Search Guide For Multi-Location Businesses via @sejournal, @lorenbaker

If you’re a multi-location brand looking to boost your local visibility and gain a competitive edge in the market, look no further.

On June 26, we’re hosting a live webinar with SOCi where we’ll dive into the latest insights and best practices to help you enhance your local SEO strategy. 

Consumers increasingly rely on local search results to find products and services near them – whether it’s a nearby restaurant, a fitness center, or a retail store.

That’s why staying visible in local search results is crucial to the success of your business. 

But achieving and maintaining high local search visibility is no easy feat, especially with the rapid developments in search algorithms and digital marketing trends.

So if your goal is to stay ahead in this constantly evolving search landscape, join us and learn how to scale the visibility of your business. 

In this insightful session, you’ll discover: 

  • Expert insights from Local SEO experts and industry leaders: Gain valuable insights and future predictions for local search from leading experts in the field. Learn about the latest trends, challenges, and opportunities in local SEO.
  • Actionable recommendations on how to form a winning SEO strategy: Our SEO experts will provide practical tips and strategies that you can implement immediately to boost your local search visibility and drive growth.
  • An exclusive look at Genius Search: Learn how this groundbreaking new product can have a remarkable impact on your multi-location business. With Genius Search, you can revolutionize your strategy and achieve greater visibility and engagement across multiple locations.

Kaci McBride, Director of Local Marketing and Analytics at SOCi, and Mike Snow, Search Engine Optimization Analyst at SOCi, will walk you through ways to utilize the tools at your disposal to outperform your competition.

As a highlight, our presenters will also introduce their groundbreaking new product, Genius Search, and demonstrate how it can elevate your local SEO efforts.

And be sure to join us live so you can engage with Kaci and Mike, and ask them your most burning questions about local SEO. 

Can’t make the live event? Don’t worry – we’ve got you covered. Simply register here and we’ll send you a recording after the webinar. 

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Jun 4 2024
The Rise Of Reddit: How You Can Leverage The Platform That’s Revolutionizing Search via @sejournal, @hethr_campbell

It’s no secret that Reddit is making major waves in the digital marketing landscape.

But what does that mean for your strategy?

Join us live on June 12 as we dive into how Reddit is shaping the future of search and how you can leverage it to your advantage. 

With Google investing $60 million to access Reddit’s real-time content and OpenAI integrating it into ChatGPT, Reddit’s visibility on search engines and AI platforms has skyrocketed. 

So if your goal is to get your brand and content in front of evolving search audiences, knowing how to navigate Reddit is now essential. 

In this insightful webinar, our Managing Partner and Co-Owner, Brent Csutoras, will lead an engaging discussion about how to strategically position your brand on Reddit to capitalize on its growing influence.

As a Reddit expert with over 18 years of experience on the platform, Brent will guide you through how you can effectively navigate Subreddits and engage with communities without violating platform rules.

Here are some key talking points we’ll cover during the presentation: 

  • Reddit as an Influencer Over the Years: Explore Reddit’s major impact on SERPs, as well as its evolution.
  • Recent Changes and Partnerships: Discuss Google’s and OpenAI’s recent investments and how they enhance Reddit’s significance.
  • Understanding Reddit: Get a comprehensive look at the platform, how it works, how to approach it, and how to become an active member.
  • Engagement Opportunities: Identify and outline various opportunities on Reddit.

Reddit has always been a goldmine for real-time conversations and target audiences, but recent developments have catapulted its significance to new heights. 

Don’t miss this chance to discover Reddit best practices and unlock the power of authentic engagement in the AI-powered search era.

Sign up now and learn how taking advantage of this platform can help you captivate your target audience and boost brand visibility.

Be sure to stay for the live Q&A session, as Brent will be answering your most pressing Reddit questions after the presentation. 

Can’t make it on the 12th? We’ve got you covered! Simply register here and we’ll send you a recording of the webinar to view at your convenience.

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