AI is rapidly changing how search engines like Google rank websites. To stay competitive, it’s essential to know which ranking signals matter most and how to optimize for them.
Join us for our upcoming webinar on October 16th, “Optimizing For Google’s New Landscape And The Future Of Search.”
We’ll explore how these changes are impacting SEO strategies and what you can do to succeed in 2024 and beyond.
You’ll leave with a collection of actionable insights that will help you craft a winning SEO strategy and navigate the disruption successfully, while getting optimal engagement and ROI.
Why This Webinar Is A Must-Attend Event
Google’s AI-driven algorithm is transforming search rankings, and this webinar will provide you with the expert insights and actionable strategies needed to stay ahead of the competition.
Here’s what you’ll learn:
The top ranking signals to optimize for increasing your search visibility.
Expert-level SEO strategies that will improve performance right now.
Insights on how to optimize your website to win rich search result types.
Expert Insights From Nathan Endres
Nathan Endres, Sr. SEO Analyst at Conductor, will walk you through the ranking signals that still matter, and how to fine-tune your content strategy to maximize engagement and ROI in an AI-first world.
Who Should Attend?
SEO professionals who want to understand Google’s AI-driven algorithm and the strategies to gain visibility in them.
In-house SEO and marketing professionals building strategies for the next year.
Agency professionals who want to prepare for the SERPs of 2025.
Live Q&A: Get Your Questions Answered
Got questions about Google’s future direction? Stick around for a live Q&A session where Nathan will answer your pressing SEO concerns and provide additional insights.
Can’t make it? No problem! Register now, and we’ll send you the recording after the event.
Don’t miss this opportunity to decode Google’s latest updates and gain a competitive edge.
Are you ready to leverage AI to transform your digital marketing approach and drive unparalleled results?
AI is no longer an option. It’s essential to stay competitive in today’s fast-paced digital world.
The question isn’t if, but how quickly and efficiently you can integrate AI into your SEO strategy and marketing operations.
Join us for an insightful webinar, AI & Automation for SEO: Scale Efforts and Drive Revenue, where Manick Bhan will guide you through how to automate your SEO strategies and implementation, saving you time, resources, and money while maximizing results for your clients or business.
Why You Should Attend
AI is reshaping how digital marketers approach SEO. In this webinar, you’ll learn practical strategies for integrating automation into your workflows and discover real-world examples of agencies leveraging AI to produce massive results for their clients.
In This Webinar, We’ll Show You
How to automate your SEO process: Learn the steps to turn your business or agency into an AI-powered marketing machine.
Real-world case studies: Explore success stories from agencies that have harnessed AI-driven SEO strategies to achieve impressive outcomes.
Scaling your operations: Get insights into how automation helps you scale your business and drive more revenue.
Meet Manick Bhan
Leading this session is Manick Bhan, Founder of Search Atlas and SEO automation expert, who will equip you with the tools and knowledge to enhance your services, improve campaign performance, and scale your marketing efforts.
Exclusive Live Demo of Search Atlas!
Don’t miss our exclusive breakout session after the main presentation!
We’ll offer a live-only demonstration on how to harness the power of Search Atlas, giving you a real-time walkthrough on AI-driven SEO automation.
Who Should Attend?
This webinar is ideal for:
Digital marketers aiming to integrate AI into their SEO strategies
SEO professionals looking to streamline operations and improve performance
Agency owners interested in scaling operations and delivering high-value results
Live Q&A Session
Following the presentation, there will be a live Q&A session where you can ask your questions and get expert advice on implementing SEO automation in your workflows.
Don’t Miss Out!
AI-powered SEO is the future, and the future is now. Reserve your spot today to learn how to supercharge your business using the latest in AI and automation.
Can’t attend the live session? No worries—sign up anyway and we’ll send you a recording of the main presentation.
For better or worse, brands have come to dominate Google search results, shaping the way users interact with the internet. As AI continues to evolve and search engines become more adept at understanding both the offline and online world, the influence of major brands is only going to grow.
The rise of AI-generated content and machine learning models means that big brands are poised to become even more powerful, occupying the top spots in search results with increasing frequency.
Join us on October 2nd for our exclusive webinar with our friends at Moz: “Brands Rule Google: Why Building a Brand is Key to SEO”.
We’ll dive into why big brands dominate the search results and share actionable strategies for improving your own brand’s visibility.
Why This Webinar Is A Must-Attend Event
Ranking isn’t just about keywords anymore—brands play a huge role in SEO, and it’s crucial to capitalize on this shift to stay competitive.
Why brands dominate Google search results and how this trend will only grow as AI advances.
How to measure your brand’s impact in search, using key metrics to understand where you stand against larger competitors.
How to weave your brand into your SEO strategy to improve your content’s visibility and ranking potential.
Expert Insights From Dr. Pete Meyers
This session will be led by Dr. Pete Meyers from Moz, who will break down why brand marketing is essential for SEO and how you can incorporate your brand’s identity into your everyday SEO and content efforts.
Who Should Attend?
This webinar is ideal for:
SEO professionals looking to boost their brand’s presence on the SERPs.
Content strategists aiming to strengthen their brand’s identity with new formats.
Marketing professionals seeking to integrate SEO with brand marketing for a unified digital experience.
Live Q&A: Get Your Questions Answered
After the presentation, Dr. Pete will host a live Q&A session, giving you the opportunity to ask questions about brand strategy, SEO, and how to have your brand competing with the big names in the industry.
You’ll also get the chance to attend a live-only breakout session, exclusive to that day’s presentation, so be sure to attend live!
If you’re serious about boosting your presence on the SERPs and competing with brand giants, this is a must-attend event.
Reserve your spot today and start honing your brand strategy to compete with the big names in the industry.
Struggling to rank for your target keywords? You’re not alone.
The SEO landscape is more complex than ever, with search intent evolving and SERP features constantly changing.
So, how do you make sure your content aligns with Google’s evolving expectations?
Check out our webinar on September 25, 2024: “Navigating SERP Complexity: How to Leverage Search Intent for SEO.”
Tom Capper of STAT will discuss the role of search intent in SEO and how to use it to climb in the right SERPs for your brand.
Why This Webinar Is A Must-Attend Event
Ranking isn’t just about keywords anymore—it’s about understanding the intent behind each search.
We’ll cover:
How intent is nuanced, and many keywords can support multiple intents.
Why the same keyword can have a different intent depending where it was searched from, and on what device.
The differences in SERP features depending on intent, and how this impacts your content strategy.
Expert Insights From Tom Capper
Leading this session is Tom Capper from STAT Search Analytics.
Capper will dive deep into searcher motivations using first-party research data and provide actionable insights to help you improve your site’s organic visibility.
Reserve your spot and find out more about how these insights can impact your ranking.
Who Should Attend?
This webinar is perfect for:
SEO professionals looking to take their strategies to the next level
Content managers and strategists wanting to increase the effectiveness of their work
Enterprise professionals and digital marketers looking to blend branding, marketing, and SEO for a unified customer experience
Anyone interested in search results and consumer behavior
Live Q&A: Get Your Questions Answered
Following the presentation, Tom will host a live Q&A session.
This is your chance to clarify misconceptions surrounding the intersection of content, search intent, and the SERPs and get expert advice on optimizing your strategies.
Don’t Miss Out!
Understanding search intent is critical to staying competitive in SEO. Reserve your spot today to ensure you’re not left behind.
Can’t attend live? Sign up anyway for the recording.
Get ready to unlock new SEO opportunities and boost your rankings. See you there!
The rise of generative AI has opened up a world of possibilities for agencies and small businesses, but with so many tools available, it can be challenging to determine which ones will truly drive results.
How do you choose the right AI products to elevate your business and ensure a strong return on investment?
On September 11th, join us for an expert panel discussion where we’ll cut through the noise and highlight the AI tools that can genuinely make a difference in your performance.
Whether you’re looking to enhance your SEO, boost your paid channels, or streamline your overall marketing efforts, this session is designed to provide you with actionable insights and practical strategies.
Register for this webinar, where you’ll hear from Zac Elbel, Senior Product Marketing Manager at CallRail, and Sean Whitmore, Director of Digital at Snapshot Interactive. Together, they’ll break down the reasons that AI is essential for your business’s success.
They’ll share real-life examples from Snapshot Interactive, demonstrating how they’ve integrated AI into their daily operations to optimize both organic and paid channels, improve client outcomes, and ultimately increase ROI. By adopting similar approaches, you can reach new levels of efficiency and prove your agency’s value to clients.
One of the highlights of the session will be a detailed look at CallRail’s innovative AI products. You’ll learn how these tools can be utilized to simplify workflows, drive revenue, and position your business for long-term success.
From AI-driven insights to automation, we’ll explore how to implement these technologies to get real results.
What You’ll Learn:
Why AI is critical for your business and how to implement it effectively.
Real-world examples of AI in action including its impact on organic and paid channels.
How to utilize CallRail’s AI products to deliver superior results.
Following the presentation, there will be a LIVE Q&A session where you can ask all your AI-related questions. This is your opportunity to gain personalized advice from industry experts who have successfully integrated AI into their operations, so save your seat!
If you’re serious about staying ahead of the curve and driving meaningful results for your clients, this is one webinar you can’t afford to miss.
YouTube has more than 2.5 billion users, and it is the second most popular social media network worldwide. Yet, only some marketers are making use of this platform.
A recent Social Media Examiner industry report found that only 51% of marketers use YouTube, but 59% plan to increase their use of the platform.
Even though not all marketers use YouTube, they do recognize video is an essential part of marketing and learning. According to Wyzowl, 91% of businesses use video as a key marketing tool. Data suggest that online videos have an audience reach of 92.3% worldwide.
The image below illustrates the percentage of global internet users who viewed online videos for learning purposes during the last week of the fourth quarter of 2023, categorized by region. Morocco leads the way with 63.3%, followed by Turkey and South Africa.
Image from Statista, August 2024
How To Build A Following For A Show
There is no secret formula to being successful when running a live YouTube show, but I want to show what has worked well for us.
I ran three different shows, Turn Digi, Tea Time SEO, and, most recently, SEO Office Hours with Mike Chidzey from Good Signals. The third show has had the most success, and these are some of our learnings:
Engage With Your Audience
SEO Office Hours has two special guests who answer questions along with the host, Mike, and the co-host, me.
During SEO Office Hours, we have a live chat, and we encourage our live audience to ask questions in the chat to our special guests.
Sometimes, we are not as quick to reply as other audience members who answer the questions. This works well as it encourages audience members to get involved with the discussion.
Bring In Guests From All Backgrounds
We have freelancers and entrepreneurs take part in the show. We also have those from agencies and brands.
We have guests calling in from all over the world and, in one episode, including Brazil (so it was quite early for them) to New Zealand, the other time of the day.
The show is on at 9:30 a.m. BST, so that does allow others from the West to join.
However, if you want to run an event and have it open for the US to join, then you need to choose a time in the afternoon (if broadcasting from Europe).
Being part of communities in your sector helps you to get to know others and in turn, invite them to take part in your show.
Answer Questions Our Community Wants Answered
SEO can be overwhelming, and there can sometimes be many solutions to the same problem. Therefore, with SEO Office Hours, we ask people to submit their questions and then join us live to listen to the answers.
We also have a lot of discussion in the chat where other questions are asked. We tend to get through six questions a week and we include them in the transcript of the videos.
Consistency Is Key
When you want to make a difference in anything you do, being consistent is key.
Mike was adamant from the beginning that we do the show every Friday at the same time until at least the end of the year.
That would have been six weeks. By the end of those 6 weeks, we had 16k views and 48 subscribers.
Engagement
Sprout Social recommends that to increase engagement, you need more comments or likes on your video.
However, SEO Office Hours is a live show run via Zoom, so they cannot like or comment when we are recording.
We do not stream directly to YouTube, we upload the video later so audience members will have to come back and watch it and then like/comment.
We have not seen an increase in the number of likes per video, but we have seen more people join us live. In the beginning, we had 4 attendees, and in our most recent episodes, we have had up to 40.
We also have many questions asked from our audience members and guests answer the questions submitted in the chat sometimes before Mike or I are able to ask our special guests.
Have A Dedicated Landing Page
If you are running a live YouTube show, make sure you have a dedicated landing page with all information on how to get involved. Include the sign up on the home page as well.
For SEO Office Hours, we have all the videos of the previous episodes so guests can watch them, they can also read how to submit a question and sign up and where attendees sign up to calendar invites which grows each week – this is something that people naturally share.
Different Ways To Stream To YouTube
Dacast compares some of the best live streaming platforms in their post here. The platform you decide to use is up to you and depends on the objectives of the show.
For example, with SEO Office Hours, Mike did not want it to be too polished or rehearsed – because it isn’t. He wanted it to feel like a regular video call, like the original hangouts that John Mueller used to organize.
He likes the fact he can see everybody, including attendees, if they decide to share their video. Sometimes, attendees will jump on and give context to a question or help with answering a question.
When running a live YouTube show, there are two main options I have used in the past:
Zoom
This is a live video platform where anyone who has registered for the event can attend.
This means you can edit the video before you upload it to YouTube. At SEO Office Hours, we amend the video by taking out the “ums” and “you knows.”
We then upload it to YouTube so everyone can see it.
Streamyard
There are two options: either to run this live and have it streamed directly to your YouTube channel or simply run it live but have it recorded. Then, you can upload it to YouTube at a later date.
There are some online conferences and webinars, and there feels like a real distance between the speakers and attendees, and you are there to listen to what the presenters want to talk about.
Therefore, we went with Zoom, but I recommend using the platform that suits your company and the objectives of your show the most.
Encourage Live Q And A
With SEO Office Hours it’s really the people who submit questions and watch live that make the show.
We are watching the live chat, and the audience’s expressions (sometimes puzzled looks, really engaged, usually lots of nodding) dictate whether we explore a topic further/ something might need clarifying, or move to the next question.
The audience is a mixture of stressed marketing managers, frustrated business owners, and SEO pros who work alone. SEO Office Hours is their chance to see what’s working for others, to bring up the problems they are having, or just to chat with others doing what they do.
For us, running the show, it’s important that the audience feels heard and seen – and that if they have a question, it’s likely we will chat about it. We think Zoom or Google Meet naturally assists with this format.
During the live hour, it’s very rare for attendees to drop out, and that may be because they feel just as much a part of SEO Office Hours as the special guests answering the questions.
How To Manage Those “Awkward” Live Questions/Answers From The Audience (And Sometimes From Guests)
If there are these awkward live questions, you can do one of three things:
Wait for the audience to answer the question.
Ask the person to clarify what they mean.
Answer the question (the host and co-host with special guests).
Sometimes, spam questions are asked, and then if not answered, they are asked again.
Most of the time, in 37 episodes (up until August 11th), we have not had too many awkward live questions.
Where To Find Speakers Even If You Have Not Met Or Been In Touch With Them Before
This was the third time I had run a show and so I contacted some people who had taken part in previous shows. Being part of communities is key to connecting with others and promoting them in the show.
There is never an excuse to have the same type of people speaking at your YouTube show.
If you do not find people outside of your circle, that is fine, but build connections with others or ask former colleagues or friends if they know others who want to be part of your show.
How To Promote
Do not be shy about promoting your show.
Since Good Signals started SEO Office Hours on November 3rd, their LinkedIn followers increased by 560, and their subscribers increased by 251 by the end of July, our 35th episode.
Good Signals has a dedicated landing page with all information (how to submit a question and sign up) where attendees sign up for calendar invites, which grows each week – this is something that people naturally share.
Initially, Mike used to include SEO office hours in the weekly newsletter, and he also used to include it in his email signature.
Along with relevant descriptions, we also tag individual videos on YouTube by relevant topics so they appear for searches and alongside popular relevant videos.
Plus, we run a small Google Ads campaign on YouTube, which means that when people see similar videos, they are shown SEO Office Hours.
We have been lucky to be featured in the SEOFOMO newsletter; thank you, Aleyda Solis.
We were invited to come on the Search off the Record podcast, where Google occasionally interviews guests on its show. We sometimes have Lizzie and John from Google come on SEO Office Hours, too.
Use The Platform That Suits Your Brand The Most
If guests have YouTube channels, they sometimes share directly on the platform with their subscribers. We tend to promote on Linkedin and sometimes Twitter. We do not share the show on Instagram.
We played with the design for the thumbnails for the videos over the first few months.
Without overdesigning, we wanted to create something that people in our networks would recognize – and it seems to have worked. When we promote the shows, the thumbnails stand out.
Be Open To Feedback
We always welcome feedback, and when we receive it from attendees, we make those changes. This means SEO Office Hours continues to improve, and therefore, more people enjoy it.
As a result, these people share it with their network, and we have more exposure.
Don’t Give Up
If, at first, you do not succeed, try a different approach.
This is the third YouTube show I have been part of. We have generated the highest number of views on videos than I have in the past.
However, the experience I gained with the previous shows has helped me with SEO Office Hours.
Most of us do not learn how to run a live YouTube show at university/college or have formal training; we learn about it on the job.
Therefore, learn from others who have been successful, and if your technique is not working, do not give up; try something different.
Want to boost your business-to-business marketing and drive more revenue?
Check out our upcoming webinar on unlocking new revenue growth with holistic and comprehensive B2B marketing strategies. It will show you new ways to attract customers, keep them interested, and improve your collaboration with your sales team.
Mark your calendar for August 27, 2024, and join experts from Search Engine Journal and CallRail for:
B2B Leadership Series: Holistic Marketing Strategies That Drive Revenue [SaaS Case Study]
Why Attend This Webinar?
In today’s tough business market, you need to:
Plan out how customers interact with your company
Get your sales and marketing teams working together
Figure out if your efforts are making money
Our group of experts will share what’s working for successful companies right now.
What You’ll Learn
Save your seat, and prepare to hear our expert speakers cover:
Understanding Your Customers: Learn how to create content that speaks directly to your target audience at every step of their buying process.
Teamwork Between Sales and Marketing: Find out how to get these departments working together smoothly to turn interested people into actual customers.
Measuring Success: Discover ways to track the success of your marketing efforts and demonstrate their worth to the company.
Meet Our Expert Panel
Ryann Hogan – Senior Demand Generation Manager at CallRail
Heather Campbell – Search Engine Journal
Jessica Cromwell – Search Engine Journal
These experts will share their hands-on experience and insights, providing you with actionable strategies you can implement immediately.
Who Should Attend?
This webinar is perfect for:
B2B Marketing Executives
Demand Generation Specialists
Sales Leaders
Content Strategists
Anyone looking to boost their B2B marketing ROI
While the case study focuses on SaaS, the strategies discussed are applicable across all B2B sectors.
Live Q&A: Get Your Questions Answered
This isn’t just a one-way conversation. You’ll interact with people who know the business well, including our very own experts.
Come to the live event to join in the conversation and ask your questions during our live Q&A following the presentation.
Don’t Miss Out!
B2B marketing is changing fast. Keep up by joining us on August 27 to sharpen your game plan.
Busy that day? No problem. Sign up anyway, and we’ll email you a video of the event later.
Learn how to improve your B2B marketing and boost your sales. See you there!
How AI Understands Text: We’ll look at methods like Sentence-BERT that help AI grasp the meaning of words and how web pages are structured. This lets AI quickly find and compare information.
How AI Picks Content: We’ll explore the rules and systems Google’s AI uses to choose and rank the most important bits of information for its summaries.
How AI Builds Summaries: We’ll walk through how AI creates these overviews, clearly showing how AI decides what to include in its generated content.
Expert Insights From Scott Stouffer
Scott Stouffer, Co-Founder and CTO of Market Brew will also be showcasing Market Brew’s AI Overviews Visualizer, a tool that deconstructs AI overviews and offers an unprecedented look at how they’re curated.
Who Should Attend?
This webinar is perfect for:
SEO professionals looking to stay ahead of AI-driven changes.
Publishers wanting to optimize their work for AI overviews.
Digital marketers trying to understand the impact of AI on search strategies.
Anyone interested in the intersection of AI and SEO.
In the enterprise ecommerce space, staying ahead of the competition on Google can be challenging. With so much at stake, it’s key to ensure that your site is performing at its best and capturing as much market share as possible. But how can you make sure your ecommerce platform is fully optimized to reach its potential in organic search?
On August 21st, we invite you to join us for an in-depth webinar where we’ll explore the strategies that can help you make the most of your existing site. Whether you’re looking to resolve technical challenges or implement scalable solutions that are proven to drive results, this session will provide the practical insights you need.
Why Attend This Webinar?
Wayland Myers, with his 18 years of experience working with major brands like Expedia and Staples, will lead the discussion. Save your spot to learn the common issues that often prevent large ecommerce sites from reaching their full potential in organic search and he’ll explain that, if left unaddressed, can significantly limit your site’s ability to attract and convert visitors.
Wayland will dive into actionable solutions that can help overcome these challenges. You’ll learn about proven strategies that can be applied at scale, ensuring that your site is not only optimized for performance but also prepared to handle the complexities of enterprise-level ecommerce.
What Will You Learn?
From technical fixes to advanced tactics like AI-enhanced programmatic content creation and internal linking, this session will cover the approaches that have been proven to work in real-world scenarios.
This webinar will also highlight the importance of careful implementation. Making changes to an enterprise ecommerce site requires a thoughtful approach to avoid potential pitfalls. Wayland will share his insights on what to watch out for during the process, ensuring that your efforts lead to positive outcomes without unintended consequences.
Key Takeaways:
Identifying and resolving issues that hinder your site’s organic growth.
Implementing solutions that enhance search performance at scale.
Learning from successful strategies used by industry leaders.
Live Q&A: Get Your Questions Answered
After the presentation, there will be a LIVE Q&A session where you can bring your specific questions. Whether you’re dealing with technical challenges or looking to fine-tune your current strategy, this is your chance to get expert advice tailored to your needs.
If you’re focused on improving your ecommerce site’s performance and capturing a larger share of the market on Google, this webinar is an opportunity you won’t want to miss.
Can’t make it to the live session? No worries. By registering, you’ll receive a recording of the webinar to watch at your convenience.
Are your local SEO efforts yielding the results you expected?
This is the perfect time to get a closer look at the strategies that drive real impact in local search rankings and user experience for the big brands.
Local SEO isn’t just about appearing in local search results; it’s about ensuring your brand is visible, relevant, and engaging to your community. In our upcoming webinar, we’ll break down five key strategies that can significantly boost your local visibility and drive more foot traffic to your business.
On July 24, join industry expert Matt Coghlan, Director of SEO Partnerships at Uberall as he shares practical insights and proven tactics that have led to success for big brands like KFC.
Get actionable tips to help navigate the dynamic landscape of local SEO in 5 core areas:
Discovery: Learn how to ensure your business is easily found by local customers.
Relevance: Discover how to make your business stand out by personalizing your content and SEO strategies to meet local search goals.
Experience: Improve user experience to keep visitors engaged and satisfied.
Engagement: Boost engagement through reviews, social media, and local content.
Conversions: Convert local traffic into paying customers with effective CTAs and optimized landing pages.
We will also delve into:
KFC’s Proven Strategies: Gain insights into how KFC enhanced their local SEO to drive significant results.
Quick Visibility Wins: Learn tactics that can immediately boost your online presence.
Adapting to Changes: Understand the recent shifts in local search and how to adjust your strategies accordingly.
Whether you’re a seasoned SEO professional or just starting out, this webinar is packed with info that will help you master the dynamics of local SEO.
Stay until the end for a live Q&A session where you can get your specific questions answered by our expert.
Can’t make it to the live session? No worries! Register now, and we’ll send you the recording so you won’t miss out.
Strengthen your local SEO game, enhance your digital presence, and drive impactful results for your business. Sign up today!
