Webinar Archives Webinar

Dec 8 2023

The Evolution Of Search & SERPs 2024 via @sejournal, @Amanda_ZW

Our very own experts have spent countless hours analyzing the significant changes in search this year, from the rise of AI to shifts in Google’s ranking systems, and they’re ready to share their insights with you.

We gathered our senior news writer and an editor, along with our leading SEO content strategist, for a panel discussion moderated by editor-in-chief Amanda Zantal-Wiener.

Watch this on-demand webinar and learn the ways you can leverage the changes in search and be prepared for its evolution.

You’ll hear:

The biggest changes to the world of search in the past year, and where they’re leading.
The fundamentals to focus on for next year, from the impact of SGE’s evolution on SERPs to addressing challenges with Google’s E-E-A-T guidelines.
The leading Google ranking factors to focus on right now.
How to integrate new AI technologies into content marketing and SEO (and where to avoid it).

In this roundtable discussion with Shelley Walsh, Ben Steele, and Matt Southern, you’ll get expert insights into the evolution of search to give you a competitive advantage in 2024.

Learn what’s happening in the world of SEO, how it’s changed over the last year, and which tactics are going to make the biggest impacts.

Check out the full webinar for all the details.

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2023 Google Algorithms & SEO’s Future: Powerful Predictions For 2024

Join us as we explore the major algorithm updates, shifts in what are (and aren’t) ranking factors, and other impactful SEO events from 2023. We’ll also reveal our top predictions for the key SEO trends, challenges, and opportunities coming in 2024.

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Dec 5 2023

Emergency SEO: How To Recover When SERP Rankings Suddenly Drop via @sejournal, @hethr_campbell

With constantly evolving search algorithms and user behaviors, fluctuating search rankings are a common occurrence in the world of SEO.

But what happens when they suddenly drop? Do you know what steps to take to restore your rankings?

Watch this on-demand webinar for a practical guide to diagnosing and recovering lost Google rankings. You’ll learn how to navigate this common challenge, along with the best ways to assess the impact of the drop on affected pages. We’ll also show you the ways to identify if rankings have truly dropped or if it’s just an analytics issue.

You’ll takeaway:

The proper steps to take to evaluate the impact of changing Google rankings.
How to protect your website and stay ahead of sudden ranking drops.
How to identify the cause of lowered rankings.

With Ryan Maloney, SEO Success Manager at Conductor, we’ll explore how to take proactive steps to protect your rankings following the latest Google algorithm updates, so you can mitigate drops in the future.

Learn the ways to protect and rescue your rankings from sudden drops.

View the slides below or check out the full webinar for all the details.

Join Us For Our Next Webinar!

SaaS Marketing: Expert Paid Media Tips Backed By $150M In Ad Spend

Join us and learn a unique methodology for growth that has driven massive revenue at a lower cost for hundreds of SaaS brands. We’ll dive into case studies backed by real data from over $150 million in SaaS ad spend per year.

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Dec 1 2023

2023 Survey Review: State Of Marketing Data Standards In The AI Era via @sejournal, @hethr_campbell

Claravine and Advertiser Perceptions surveyed 140 marketers and agencies to better understand the impact of data standards on marketing data, and they’re ready to present their findings.

Want to learn how you can mitigate privacy risks and boost ROI through data standards?

Watch this on-demand webinar and learn how companies are addressing new privacy laws, taking advantage of AI, and organizing their data to better capture the campaign data they need, as well as how you can implement these findings in your campaigns.

In this webinar, you will:

Gain a better understanding of how your marketing data management compares to enterprise advertisers.
Get an overview of the current state of data standards and analytics, and how marketers are managing risk while improving the ROI of their programs.
Walk away with tactics and best practices that you can use to improve your marketing data now.

Chris Comstock, Chief Growth Officer at Claravine, will show you the marketing data trends of top advertisers and the potential pitfalls that come with poor data standards.

Learn the key ways to level up your data strategy to pinpoint campaign success.

View the slides below or check out the full webinar for all the details.

Join Us For Our Next Webinar!

SaaS Marketing: Expert Paid Media Tips Backed By $150M In Ad Spend

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Nov 29 2023

Future-Proof SEO: Navigating 2023’s Changes & Anticipating 2024’s Trends via @sejournal, @hethr_campbell

2023 has been quite the roller coaster ride in the world of SEO, from critical ranking signal changes to Google’s Search Generative Experience (SGE).

So, if you’re looking to gain a competitive advantage in 2024, now’s the time to reflect on the past year, understand its implications, and gear up for the future.

Join us on December 13, as Pat Reinhart, Conductor’s leading SEO expert, shares game-changing insights to ensure your site maintains peak performance in the upcoming year.

We’ll do a deep dive into the most crucial SEO industry updates, and examine what they mean for the future of SEO.

Here’s a glimpse at what you’ll get when you attend this engaging live session:

A roundup of the top Google algorithm updates of 2023 and how they impacted search rankings. Discover which of Google’s recent algorithm changes made the most waves this year and why. This retrospective analysis is your key to shaping your SEO strategy, moving forward.
A detailed analysis of the evolving search ranking signals and must-know SEO insights for 2024. This webinar will dissect the many ways SEO is currently evolving to help you get ahead of the curve and plan for 2024.
Actionable predictions for featured snippets, voice search, and more in the coming year. Understand how to optimize for these evolving search behaviors and position yourself at the forefront of SEO innovation.
Expert tips on how to prepare your SEO strategy for SERP changes resulting from Google’s SGE. We’ll guide you on what it takes to prepare your SEO strategy for what’s next. From staying agile to embracing AI, learn the tricks to adapting and thriving in this dynamic search landscape.

You’ll leave this webinar with the tools it takes to future-proof your SEO strategy and navigate the twists and turns of search with ease.

And if you’ve got some questions up your sleeve, be ready to fire them off during the interactive Q&A session following the presentation.

This is your opportunity to engage with our experts directly and tailor the insights to your unique challenges.

Don’t miss out!

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Nov 20 2023

Customer Generation: Experts Reveal Paid Media Strategies For SaaS Success via @sejournal, @hethr_campbell

Growing your customer base without draining your budget can be tough, especially in today’s dynamic market.

With constant search engine updates and ever-evolving user behaviors, how do you drive revenue for your business while keeping your customer acquisition costs low?

How do you know where to focus your ad spend for maximum ROI?

If you’re looking for a game-changing solution, join us on December 6 as we reveal a proven formula to help you supercharge your strategy.

In this webinar, we’re cracking the code to customer acquisition and walking you through a unique methodology that has driven low-cost growth for hundreds of SaaS brands – from startups to publicly traded companies.

Sign up and discover actionable ways to grow your pipeline and revenue (all backed by real data from over $150 million in SaaS ad spend per year!)

Here’s a sneak peek at what you’ll take away from this live presentation:

The Power of First-Party Data: Learn how and why leveraging first-party data rather than third-party data is the key to campaign success.
Financial Modeling with LTV:CAC: Discover how to analyze channel performance through use of the Customer Lifetime Value to Customer Acquisition Cost (LTV:CAC) ratio for better budget allocation that your CFO will love.
Getting Personal with Your Pipeline: Develop laser-focused psychological marketing tactics and use gift-giving to boldly identify and emotionally resonate with your precise target personas at your ideal accounts.

With Garrett Mehrguth, Co-Founder and Chief Executive Officer of Directive, we’ll dive into key insights on Customer Generation, the proven methodology that makes sure you never miss your growth goals again.

Get ready to unlock the secrets to SaaS success and arm yourself with the strategies you need to boost your customer base and revenue.

Attend live, and you’ll even get the chance to chat with your industry peers and ask Garrett your most burning questions.

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Nov 16 2023

Search Evolution 2024: Navigating SEO’s Future Landscape [Webinar] via @sejournal, @sejournal

We’re hosting an exclusive deep dive into the evolving world of search – and you’re invited!

On November 29, join our live, roundtable discussion on the evolution of search, and learn how to navigate the changes that will shape your SEO journey next year.

This webinar features a panel of SEJ experts, led by editor-in-chief Amanda Zantal-Wiener. You’ll get insights directly from our very own SEO content strategist, as well as our senior news writer and editor.

Our team has combed through the year’s most substantial SEO developments and they’re ready to unpack what they mean for your strategies.

From tips on integrating AI into your content marketing and SEO, to the impact of SGE on SERPs, we’ve got you covered.

Meet The Experts:

Shelley Walsh, SEO Content Strategist: Shelley is a distinguished digital consultant with over 20 years of creative, marketing, and tech experience. In addition to her work at SEJ, she’s also been published by Moz, Econsultancy, Smashing Magazine, and State of Digital.
Matt G. Southern, Senior News Writer: Matt oversees strategy development for SEJ’s news department. He specializes in gathering details, checking facts, and making complex subjects easy to understand.
Ben Steele, Senior Editor: Ben has over six years of experience in crafting and refining SEO content. As a pivotal member of the editorial team, he spearheads the creation and development of SEJ ebooks.
Amanda Zantal-Wiener, Editor-in-Chief: Amanda is a versatile professional with a diverse skill set in writing, editing, and marketing. Joining the SEJ team from HubSpot, she has a proven track record with bylines featured in Thrillist, EcoSalon, and Fast Company.

Key Discussion Topics:

The biggest changes to the world of search in the past year, and where they’re leading: 2023 saw some significant shifts in the search landscape. From algorithm updates to user behavior changes, understanding these changes can provide crucial insights into the future of search, helping you adapt your strategies accordingly.
The fundamentals to focus on for next year, from the impact of SGE’s evolution on SERPs to addressing challenges with Google’s E-E-A-T guidelines: As search engine algorithms continue to evolve, a renewed focus on SEO fundamentals is essential for the upcoming year. Find out how updated search engine guidelines are redefining SEO success and learn how to align with these evolutions to boost your website ranking and visibility.
The leading Google ranking signals to focus on right now: In the realm of SEO, several ranking signals play a pivotal role in determining a website’s position on SERPs. Understanding the most influential Google ranking signals is key to optimizing strategies. We’ll provide valuable insights into which ranking signals and systems deserve the bulk of your attention in 2024.
How to integrate new AI technologies into content marketing and SEO (and where to avoid it): As AI continues to shape the digital landscape, it’s important to know how it can be used to your advantage. We’ll explore the practical applications of AI tools and technologies, and how they can significantly enhance content creation and optimization. We’ll also delve into the limitations and areas where AI might not be as effective.

Whether you’re a seasoned SEO pro or new to the game, this session is your gateway to understanding what it takes to stay ahead in the rapidly evolving world of search.

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Nov 16 2023

100M Phone Call Insights: Your Key To Data-Driven Marketing Strategies via @sejournal, @hethr_campbell

Looking to create golden sales opportunities efficiently and easily?

Do you think you’re attracting good leads, but results aren’t showing it?

What could you do with voice-of-customer insights summarized across calls?

The key might lie within phone calls.

CallRail has analyzed more than 100 million phone calls and consumer communication trends, and they’re ready to share their findings with you.

On November 1, I moderated a webinar with Jason Tatum, CallRail’s VP of Product. Tatum covered the past and future state of phone calls and how you can use AI to gain valuable insights that will transform your business.

Here’s a summary of the webinar. To access the entire presentation, complete the form.

What We Uncovered

Consumers prefer to call businesses for many types of transactions — particularly high-stakes purchases such as in healthcare or insurance, where two-thirds of consumers prefer calling over any other type of contact.

[Find out why inbound callers are your best leads] Instantly access the on-demand webinar →

Main Insight: Mining The Conversation Is Untapped Gold

Phone conversations provide some of the richest insights you can get about buyers’ needs and motivations.

This type of conversation data could improve:

Lead conversion.
Customer experience.
Agent performance.
Marketing optimization.

100M Phone Call Insights: Your Key To Data-Driven Marketing Strategies

Screenshot by CallRail, Nov 2023

8 Golden Insights From Call Tracking

The strategy of mining calls is helping companies gain massive insights for strengthening their marketing strategy.

Call tracking, alone, can offer you insights into:

Call attribution.
Call recording & transcription.
Lead qualification.
CRM integration.
Marketing ROI.

With 100 million calls backing this up, we know that call tracking helps marketers drive the most high-quality leads because call tracking:

Identifies which ads are performing the best.
Allows marketers to double down on performance.
Saves money and increases ROI.

[See the data] Instantly access the on-demand webinar →

7 More Golden Insights From Call Tracking With AI

We’ve also discovered that by implementing call tracking with the technology of artificial intelligence, calls are also providing companies with:

Keywords and phrases.
Buying intent.
Product and service interests.
Sentiment.
Agent performance.
Call outcomes.
Patterns across calls.

From our data, we’re confirming that phone calls are, in fact, one of the richest sources of untapped intelligence compared to SMS, chat, and forms.

How To Extract The Gold

Now that you see the data that thousands of companies are mining from phone calls, it’s time to learn how to get that same data for yourself.

However, manually identifying patterns across thousands of calls, agents, locations, or campaigns is virtually impossible without these steps:

[Get the steps] Instantly access the on-demand webinar →

100M Phone Call Insights: Your Key To Data-Driven Marketing Strategies [Slides]

Here’s the presentation:

Join Us For Our Next Webinar!

The Evolution Of Search & SERPs 2024

In this roundtable discussion with Shelley Walsh, Ben Steele, and Matt Southern, you’ll get expert insights into the evolution of search to give you a competitive advantage in 2024.

Reserve my Seat

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Nov 6 2023

How To Boost 2024 SEO Performance With Pillar Pages & Topic Clusters via @sejournal, @hethr_campbell

As the world of search prepares for an AI-driven transformation, content strategies are transforming too, and many professionals are wondering how to adjust to the radical shift.

The answer may be simple: it’s time to stop creating content in silos.

Watch this on-demand webinar as we unravel the differences between topic clusters and pillar pages, and how to structure them, giving you a clear roadmap for boosting your website’s visibility and ranking on search engine results pages (SERPs).

You’ll learn:

What topic clusters and pillar pages are and how they work/how to structure them.
The SEO benefits of pillar pages and topic clusters.
How to identify and map topic cluster opportunities based on audience intent and monthly search volume.

Join SEO experts and Conductor’s Customer Success Managers, Alex Carchietta and Zack Kadish, to learn how effective pillar pages and clustered content improve site structure, internal linking, and on-page SEO.

We’ll also show you actionable tips for optimizing your internal linking and future-proofing your content’s performance.

Learn how to work with (not against) your content’s natural intersections for better SEO and UX.

View the slides below or check out the full webinar for all the details.

Join Us For Our Next Webinar!

2023 Survey Review: State Of Marketing Data Standards In The AI Era

Join us and learn how companies are addressing new privacy laws, taking advantage of AI, and organizing their data to better capture the campaign data they need, as well as how you can implement these findings in your campaigns.

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Nov 2 2023

How To Rescue Your Rankings: A Guide To SEO Resilience via @sejournal, @hethr_campbell

So you just checked your Google rankings, only to discover that they’ve dropped significantly.

And naturally, panic starts to set in – we’ve all been there.

For most SEO professionals and search marketers, fluctuating search rankings are a tale as old as time.

And with ever-evolving algorithms and user behaviors, the occasional drop on SERPs (Search Engine Results Pages) is to be expected.

However, reacting wisely to this turbulence is what sets the SEO winners apart.

That’s why it’s important to know how to navigate this common challenge, assess the impact, and restore your rankings.

If you want to learn the steps you should take to diagnose and recover your lost Google rankings, our upcoming webinar is one you won’t want to miss.

Join us on November 15 for an insightful session with Ryan Maloney, SEO Success Manager at Conductor, on how to tackle those inevitable SERP shifts.

This webinar will guide you through the twists and turns of a typical SEO emergency, providing you with the strategies to not only recover but also protect your website’s rankings.

You’ll discover how to:

Evaluate if rankings have truly dropped or if it’s an analytics issue. Ever questioned whether the drop in rankings is real or just a hiccup in your analytics? Ryan’s got the expertise to help you untangle this confusion and verify your ranking status.
Assess the impact of the drop and identify affected pages. Once you’ve confirmed a ranking drop, pinpoint and analyze the pages that experienced the most dramatic decline. Focus on determining the extent of the drop and how it affects your site’s visibility, traffic, and overall performance.
Investigate recent website changes and technical issues that could be the cause. Learn how to crack the code and identify the culprits behind your sudden ranking plunge. Perform a comprehensive audit of recent changes made to the website. Check for alterations in content, metadata, or structural modifications that might have impacted search performance. Also investigate technical issues like broken links, site speed, mobile responsiveness, or server errors that could have contributed to the decline in rankings.
Take proactive steps to protect rankings following the latest Google algorithm updates. Gain insights into safeguarding your website from future ranking volatility. After all, the best defense is a good offense. Stay updated on the latest Google algorithm changes and updates. Adjust website content, optimize technical aspects, or refine SEO strategies to align with the updated algorithms.

Approach your next SEO rescue mission like a pro with the tips and insights you’ll gain from this webinar.

Don’t miss out – the path to reclaiming your rankings is just one webinar away!

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Nov 1 2023

A Look At Today’s Marketing Data Standards & What They Mean For Your Strategy via @sejournal, @sejournal

The data-driven realm of marketing is dynamic – what worked for you yesterday might not work today.

And with constant search algorithm shifts, privacy regulations, and the unstoppable rise of AI, staying informed is the key to getting results.

So if you’re eager to unlock the true potential of your marketing efforts, our upcoming webinar has the latest data standard insights to keep you in-the-know.

Claravine teamed up with Advertiser Perceptions this year to conduct a sweeping survey of marketers and agencies – and the results are in!

Their findings reveal where data standards have the most impact on marketing data, as well as how companies are navigating new privacy laws, harnessing the power of AI, and fine-tuning their data organization strategies.

Join us on Wednesday, November 8 to discover what 140 marketers and agencies had to say, and how you can incorporate these insights into your strategy.

You’ll leave this webinar with:

A better understanding of how your marketing data management compares to enterprise advertisers. If you want to know how you stack up against the competition, we’ll give you a comprehensive view of how your data management strategies, practices, and tools compare to those used by enterprise advertisers. You can then identify areas where you excel and pinpoint opportunities for improvement.
An overview of the current state of data standards and analytics, and how marketers are managing risk while improving the ROI of their programs. This webinar will provide you with a real-time snapshot of the data standards landscape. You’ll understand the latest trends and emerging practices. Plus, you’ll see how marketers are tackling the challenges of managing data while maximizing results.
Tactics and best practices that you can use to improve your marketing data now, including how to measure success and define data standards. This live session is packed with actionable insights that you can put to work immediately. Learn how to measure the success of your marketing campaigns and define data standards more effectively, giving you the power to optimize your strategies.

Chris Comstock, Chief Growth Officer at Claravine, will dive into the latest marketing data trends among top advertisers and discuss ways poor data standards skews insights.

He’ll also share actionable tips to help you benchmark your performance, mitigate privacy risks, and boost ROI through better data.

If you’ve ever wondered how your approach to managing marketing data compares to the top marketers and enterprise advertisers, this webinar will help you size up your game.

Be sure to mark your calendar and set your alarm – you don’t want to miss this one!

And no worries if you can’t make the live event – sign up now, and we’ll send you a recording after the webinar.

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