The Download: AIDS denialism, and AI safety mechanisms

This is today’s edition of The Download, our weekday newsletter that provides a daily dose of what’s going on in the world of technology.

How covid conspiracies led to an alarming resurgence in AIDS denialism

Several million people were listening in February when Joe Rogan falsely declared that “party drugs” were an “important factor in AIDS.” His guest on The Joe Rogan Experience, the former evolutionary biology professor turned contrarian podcaster Bret Weinstein, agreed with him.

Speaking to the biggest podcast audience in the world, the two men were promoting dangerous and false ideas—ideas that were in fact debunked and thoroughly disproved decades ago.

These comments and others like them add up to a small but unmistakable resurgence in AIDS denialism—a false collection of theories arguing either that HIV doesn’t cause AIDS or that there’s no such thing as HIV at all.

These claims had largely fallen out of favor until the coronavirus arrived. But, following the pandemic, a renewed suspicion of public health figures and agencies is giving new life to ideas that had long ago been pushed to the margins. Read the full story.

—Anna Merlan

AI “godfather” Yoshua Bengio has joined a UK project to prevent AI catastrophes

What’s new: Yoshua Bengio, a Turing Award winner who is considered one of the “godfathers” of modern AI, is throwing his weight behind a project funded by the UK government to embed safety mechanisms into AI systems.

What is it? The project, called Safeguarded AI, aims to build an AI system that can check whether other AI systems deployed in critical areas are safe, and provide risk scores. Bengio is joining the program as scientific director and will provide critical input and scientific advice.

Why it matters: Safeguarded AI hopes its efforts will help to change the status quo of the AI industry, nudging people building systems to think more about their safety, and their impact on the world. Read the full story.

—Melissa Heikkilä

What to know about China’s push for hydrogen-powered transportation

—Zeyi Yang 

There’s a decent chance you’ve heard of hydrogen-powered vehicles but never seen one. Over 18,000 are in the US, almost exclusively in California. On the outside they look just like traditional vehicles, but they are powered by electricity generated from a hydrogen fuel cell, making them far cleaner and greener.  

So when I learned that in parts of China, companies are putting hydrogen-powered bikes on the road for anyone to ride, it was a real “the future is here” moment for me. 

However, when I dug into it, I discovered that they haven’t exactly been getting rave reviews. And, for clean energy experts, it’s a head-scratcher as to why these hydrogen bikes are being promoted in the first place. Read the full story.

This story is from China Report, our weekly newsletter giving you the inside track on all things happening in China. Sign up to receive it in your inbox every Tuesday.

The must-reads

I’ve combed the internet to find you today’s most fun/important/scary/fascinating stories about technology.

1 X is suing advertisers for boycotting it 
An… interesting tactic, that’s for sure. (CNN)
+ Elon Musk is against government efforts to restrict toxic social media content. (Bloomberg $)
+ X is refusing to take down posts that British officials deem a national security threat. (FT $)

2 The US is releasing security algorithms to stave off quantum hacks
Governments and companies alike are unprepared for attacks on their encrypted data. (FT $)
+ A quantum error-reducing chip firm is raising some serious cash. (Bloomberg $)
+ Inside the quest for unbreakable encryption. (MIT Technology Review)

3 AI is shaking up India’s gigantic tech outsourcing industry
People whose jobs were outsourced from the US are now facing the same threat from AI systems. (WSJ $)

4 Conspiracy theorists hate admitting they’re wrong
In fact, they tend to either gloss over their untruths, or double down. (NYT $)
+ Climate change denial is a serious problem among US Congress. (The Guardian)

5 The Starliner astronauts are still stuck in space
NASA is expected to make an announcement today with more details. (Ars Technica)
+ SpaceX’s Crew-9 mission to the ISS has been delayed. (CNN)

6 Climate change is affecting Earth’s fundamental properties
To the extent it’s altered the planet’s place in the cosmos. (The Atlantic $)

7 Waymo’s robotaxi business is expanding 
It’s spreading out to cover more ground in San Francisco and Los Angeles. (The Verge)
+ What’s next for robotaxis. (MIT Technology Review)

8 Chinese companies are doing big business in the global south
As China’s domestic economy drops, firms are seeking customers elsewhere. (Economist $)

9 How AI is infiltrating reggae’s creative sound clashes
AI vocalists are on the rise in the decades-old musical tradition. (The Guardian)
+ Training AI music models is about to get very expensive. (MIT Technology Review)

10 What makes us unique?
In the age of AI, it’s not such a straightforward question. (New Yorker $)
+ What is AI? (MIT Technology Review)

Quote of the day

We may have gotten the most out of it that we were ever going to get.”

—Ted Egan, San Francisco’s chief economist, reacts to X’s decision to leave the city to the Washington Post.

The big story

How did life begin?

November 2023

How life begins is one of the biggest and hardest questions in science. All we know is that something happened on Earth more than 3.5 billion years ago, and it may well have occurred on many other worlds in the universe as well.

We know how complex the environment was on primordial Earth, with chemicals, metals, minerals, gases and waters all blasted around by winds and volcanic eruptions. But we don’t know exactly what did the trick. 

Now, a few researchers are harnessing artificial intelligence to zero in on the winning conditions. The hope is that machine learning tools will help devise a universal theory of the origins of life—one that applies not just on Earth but on any other world. Read the full story.

—Michael Marshall

We can still have nice things

A place for comfort, fun and distraction to brighten up your day. (Got any ideas? Drop me a line or tweet ’em at me.)

+ This lion cub’s attempts at roars are just too cute.
+ On this day in 1944, IBM  IBM presented the first program-controlled calculator, known as the Mark I, to Harvard University.
+ Cat Video Fest sounds like the very best of the internet to me. ($)
+ Talking of cats, praise be to the cat ladies who are actually men.

New Ecommerce Tools: August 7, 2024

This installment of our weekly rundown of new tools for ecommerce merchants includes AI-powered sourcing, promotional sales, error detection, loyalty programs, Sponsored Brand campaigns, embedded payments, and retail media platforms.

Got an ecommerce product release? Email releases@practicalecommerce.com.

New Tools for Merchants: August 7, 2024

Alibaba launches AI-powered B2B sourcing platform. Alibaba has launched an AI-powered conversational sourcing platform. Designed for B2B ecommerce, the platform synthesizes information, interprets sourcing needs using natural language processing, matches buyers with products and suppliers, and provides advanced features for sourcing decisions. Per Alibaba, the tool tackles the inefficiencies of conventional search methodologies and can even predict sourcing requirements and provide suggestions.

Home page of Alibaba's AI pllatform

Alibaba’s AI platform.

Amazon invites sellers to submit deals for its upcoming Labor Day sale. The Amazon sale will run from August 26 through September 3, 2024, and sellers are invited to offer deals to participate in the event. To submit a deal, sellers should go to Advertising > Deals > Create a new deal > choose a qualified ASIN > Select. Choose the week of August 26, configure deal details in the next step, and click “Submit deal.”

Etsy launches Insider, its first buyer membership program. In mid-September, Etsy will launch a closed beta version to select buyers in the U.S. Special benefits include free domestic shipping, first access to special discounts and select merchandise, and more. The program comes at no cost to the Etsy seller community. Benefits, including free shipping, will be funded by Etsy and through the membership fee.

Mercari opens access to Japan marketplace and launches its first physical store. Mercari, an online marketplace to shop and sell new and preloved items, has announced “Mercari x Japan,” a new product that will open up direct access to inventory from millions of sellers on its Japanese marketplace. U.S. shoppers can now explore Mercari x Japan and browse rare and hard-to-find items directly from Japan. Additionally, Mercari is opening its first physical retail store, in Los Angeles.

Mercari x Japan

Error detection platform Noibu partners with BigCommerce. Noibu, a provider of website error detection and resolution, has partnered with BigCommerce. According to Noibu, with the addition of its platform, BigCommerce is positioned to ensure smoother website performance and enhanced customer experiences. BigCommerce customers can now integrate Noibu through the BigCommerce App Marketplace. The partnership features a one-click integration, enabling BigCommerce customers to connect an online store easily with Noibu’s error monitoring platform.

Flaunt launches AI-enabled loyalty offering for Shopify merchants. Flaunt has launched the first service-as-software loyalty offering for Shopify merchants to retain customers and implement loyalty programs. Flaunt leverages AI to enhance and expedite its loyalty management services, such as analyzing social and user-generated content, customer feedback, and generating personalized offers.

Retailer John Lewis launches media platform. John Lewis, the U.K.-based retail brand, has announced new retail media capabilities on JohnLewis.com. The move will allow brands to create and manage their own campaigns, including banner ads and sponsored product listings, measuring the impact of initiatives down to individual products and search terms. The options have been delivered in partnership with Epsilon, the advertising and marketing technology subsidiary of Publicis Groupe.

Home page of JohnLewis.com

JohnLewis.com

Amazon introduces a landing page option for Sponsored Brands campaigns. Amazon has launched a feature in Sponsored Brands that allows advertisers to create customized landing pages featuring at least three selected products, even without a pre-existing brand store. The Sponsored Brands “Grow brand impression share” campaign goal allows advertisers to utilize a new landing page option in the “Product collection” ad format. By selecting at least three products to advertise, sellers will lead shoppers from the top of the search to a brand landing page containing those items.

Salesforce acquires POS provider PredictSpring. Salesforce has agreed to acquire PredictSpring, a point-of-sale cloud software vendor. PredictSpring will enable Salesforce to provide a unified omnichannel platform spanning digital and physical channels. In addition to Cloud POS, PredictSpring’s store solutions include Clienteling, Endless Aisle, Store Fulfillment, and Store Operations capabilities to streamline and personalize the shopping experience across physical and digital touchpoints.

Paymob and Shopify launch embedded payments in MENA. Paymob, a financial services platform in the Middle East and North Africa, has expanded its partnership with Shopify by launching embedded card and wallet payments for merchants in the MENA region. Paymob has also introduced digital merchant onboarding to enable fast, seamless setup of ecommerce stores on Shopify.

Duda integrates with Square, expanding payment options for ecommerce websites. Duda, a website builder for digital agencies and SaaS companies, has announced that its native ecommerce solution now integrates with Square. Digital agencies and SaaS companies can now add Square to their clients’ websites, offering more quick and direct payment options within the Duda website-building platform. Duda users can transform basic websites into full-service transactional platforms, enabling transactions beyond traditional retail, including the sale of digital products, tickets, and gift vouchers.

Duda home page

Duda

Charts: Venture Capital Trends Q2 2024

According to Crunchbase, global venture capital funding rose in the second quarter of 2024, hitting a five-quarter high of $79 billion.

VC funding has been concentrated in the U.S., China, and the U.K. for the past few years, according to Dealroom, a Netherlands-based data platform for startup intelligence.

In addition, the global Enterprise Software and Health industries have received the most VC funding in 2024.

Beyond industries, Dealroom also tracks VC funding by “segment.” Thus far in 2024, generative AI and related applications have topped the list of 2024 VC funding recipients.

Google’s AI Now Chooses Your Local Ad Photos via @sejournal, @MattGSouthern

Google has announced a new update to its Local Services Ads (LSA) platform, implementing an automated photo selection feature.

Ginny Marvin, Google Ads Liaison, revealed that the company will now choose photos from advertisers’ LSA profiles to display in their ads.

According to the announcement, this change is designed to increase ad engagement. The selection process will be based on an image’s perceived likelihood of improving user interaction with the advertisement.

Key Points of the Update:

  1. Photo inclusion may affect ad ranking
  2. Google recommends uploading 3-5 images to LSA profiles
  3. Photos should be high-quality, relevant, and original
  4. Not all ads will consistently include photos

Impact On Advertisers

This update introduces a new variable for Local Services advertisers to consider.

While Google suggests that adding photos could improve ad rankings, the actual impact remains to be seen.

Advertisers may need to reassess their visual content strategies in light of this change.

Photo Requirements & Recommendations

Google says photos must be high quality, relevant to the advertiser’s work, and original.

The company explicitly states that copied or stolen images are not permitted. Advertisers can manage their photos through the Profile and Budget page in their LSA dashboard.

Variable Photo Display

It’s important to note that photo inclusion in ads is not guaranteed. Google states that ad appearance will vary depending on user queries and other unspecified factors.

This variability may present challenges for advertisers seeking to control their ad presentation consistently.

As this feature rolls out, local service providers using Google’s advertising platform must monitor its effects on their ad performance and adjust their strategies accordingly.

How This Can Help You

This LSA update matters for digital marketers and local businesses.

It changes how visuals impact local service ads, potentially shaking up ad performance and user engagement.

What it means for LSA advertisers:

  • Better visibility: Good photos could boost your ad placement.
  • More clicks: Eye-catching visuals might up your CTR.
  • Edge over competitors: Quick adapters could get ahead.
  • Time-saver: No more manual image selection headaches.

What it means for marketers and agencies:

  • New optimization angles: Fresh ways to tweak LSA campaigns.
  • Added value for clients: Guide them on nailing their LSA imagery.
  • Data insights: Track how this change impacts performance metrics.

Keep a close eye on your LSA performance and be ready to pivot. Savvy marketers can turn this update into a win for their local ad game.


Featured Image: Mamun sheikh K/Shutterstock

Reddit Considers Adding AI-Powered Search Results via @sejournal, @MattGSouthern

During Reddit’s Q2 2024 earnings call, CEO Steve Huffman revealed the company is exploring implementing AI-powered search results on its platform.

Though details remain limited, this feature could enhance content discovery.

Huffman stated during the call:

“Later this year, we will begin testing new search result pages powered by AI to summarize and recommend content.”

He suggested this could help users find information on products, shows, and games and discover new communities.

Reddit’s consideration of AI search aligns with broader industry trends, as many tech companies integrate AI capabilities into their products.

Financial Context

This announcement was made alongside Reddit’s Q2 2024 financial results.

The company reported 54% year-over-year revenue growth, reaching $281.2 million for the quarter.

User growth also increased, though specific figures were not provided in this initial report.

Potential Challenges

While AI-powered search could improve content discovery, its implementation may face hurdles.

These could include technical challenges, user adoption concerns, and questions about how AI-curated results might affect the visibility of certain communities or content types on the platform.

Reddit hasn’t provided a specific timeline for testing or rolling out this feature, nor has it shared details on how it would be developed or implemented.

Reddit Blocks Most Search Engines

Any change to Reddit’s on-site search is notable, as it’s one of the only ways to search the website.

Reddit’s latest robots.txt update has prevented most search engines from crawling its recent content.

The big exception? Google, thanks to a $60M deal for AI training data.

See: Reddit Limits Search Engine Access, Google Remains Exception

Key points from the above article:

  • Only Google and Reddit’s on-site search can now reliably find fresh Reddit posts.
  • Bing, DuckDuckGo, and others are left in the cold for new content.
  • SEOs and marketers face new hurdles in tracking Reddit discussions.

This move fits the trend of platforms monetizing their content and protecting it from AI scrapers.

This could impact users in the following ways:

  • Users must use Google or Reddit’s native search for recent posts.
  • SEOs need new strategies for Reddit content monitoring.
  • Google gains an edge in providing access to Reddit’s vast user-generated content.

It’s a sign of the times as platforms balance openness with monetization in the AI era.

Looking Ahead

As Reddit continues to grow, reporting a 54% year-over-year revenue increase in Q2 2024, this AI initiative could play a pivotal role in the platform’s future.

As the company moves forward with testing and potential implementation, users and industry observers alike will be watching closely to see how this AI-powered search transforms the Reddit experience.


Featured Image: T. Schneider/Shutterstock

Using AI Tools For Global Websites Operation And Management via @sejournal, @motokohunt

Running and maintaining global websites is not an easy task.

The good news is there are new AI tool solutions available that ease some of the work that goes into website management as well as assisting with SEO efforts.

AI technology is advancing rapidly and has been adopted into different work streams and all areas of marketing.

However, AI is not perfect and still needs refinements and human interaction. But that should not stop us from exploring and testing it out.

Here are ways you can benefit from AI to make your work with global websites more efficient and productive in areas including content, SEO, research, and management.

Global Website Content

Creating relevant content and publishing it on multiple websites in different languages requires plenty of resources. This is one of the big challenges and unavoidable tasks with global websites.

Content Translation and Localization

In the past, I always advised against using machine translation to translate original content to other languages. I hadn’t found any translation tools that produced satisfactory quality output, especially for Asian languages.

I’ve been testing different AI-powered translation tools lately and found their quality to be much improved. However, it is still not the same quality as the work of skilled human translators.

My suggestion is to use the AI tools as “go-between” solutions. Because this is one area where a lack of resources (both manpower and budget) holds the entire project back, I think it’s worth a try.

Text Translation And Localization

Let the AI tools handle the initial translation work. It still needs to be edited by humans, especially if the content covers specific industry knowledge, but at least it is in the correct language.

Before you deploy it site-wide, create the prompt based on several tests.

Prioritize the content (by type, category, dates, etc.) for human editing.

Duplicate Content

Use AI to check for duplicate content in the CMS. You can then decide whether to keep or kill reported content.

Having duplicate content is not necessarily a negative issue. Many global websites have content in the same language but each targeting a different country.

In this case, AI tools can help quickly localize the content for each target country by changing the spelling, currency, measurements, addresses, etc.

Image ALT Text Creation And Translation

The image ALT tag has been overlooked for many years. Many websites don’t use it.

Even if the main site uses it, the regional sites don’t have translated text in ALT tags. There are multiple solutions available now with AI tools baked into the image file management systems.

Some use Google’s Vision API to identify the key elements of an image and create appropriate text for the image to be auto-localized.

User Generated Content (UGC) Translation:

Because of the nature of the UGC, it is a huge challenge to translate the content as it is created.

The machine translation with an AI-powered review process is perhaps the best option out there.

Content Creation

Having content that is designed for the target audience in a specific country/region is one of the keys to a successful business.

You sometimes see a small company beat a large corporation in the online realm because a small business has an advantage in its deeper understanding of its local audience.

With the AI-assisted research project, you could quickly identify content gaps and content that satisfies the local audience’s needs.

Content Topic And Opportunity Research

AI tools can help shorten your local audience research process. It can identify the locally unique search demand and different types of information people look for in different countries or regions.

The research may also be used to identify the content gap between your site and competitor sites and give you an idea for locally unique FAQ content. You may also learn that unpopular items on the main site could perform much better in another country.

Other Ways To Improve Content

Localized Images

Images on websites support the understanding of products, corporate messages, and more. You may want to replace some images with more acceptable ones in some countries.

For example, create images with Asian models for websites targeting Asian countries.

Video Transcription And Translation

Transcribing the videos and translating them are other items I often see on the to-do list, but they are always pushed down on the priority list.

International SEO

In addition to content-related work, AI tools can support other international SEO action items.

From the technical SEO standpoint, AI tools can help in many areas, including the below:

  • Hreflang tag URL mapping review.
  • Tags and codes auto-generation review – language tag, title tag, meta description, canonical tag, etc.
  • Schema markup review.
  • Finding broken or unnecessary codes.

Depending on the size of the websites, these tasks could take many resource hours, especially for multinational and multilingual sites. With the help of AI tools, you can focus on improving the sites rather than finding them.

You can also let the AI tool analyze site crawl reports to find patterns in broken links and broken redirects and even suggest where to set redirects based on relevance and other technical SEO issues across the sites.

Data Analysis And Global Website Management

If you manage global websites or international SEO work, you know how important it is to have the same data points, KPIs, report templates, and best practice guidelines across countries.

Strengthen the governance of your global website management with AI tools.

Example Tasks

  • Add visualization of data in the performance reports.
  • Competitors analysis in each country and language.
  • Research local regulations.
  • Create visualization of task process and guidelines.
  • Audience analysis to create local personas.

Conclusion

We should embrace technologies such as AI tools to make our work more efficient and cost-effective. However, remember that AI tools are supporting tools and should not completely replace the work of humans.

As mentioned previously, AI tools are not perfect, and you should not let them auto-run. It is important to test the quality of their output prior to deployment.

Because of its dynamic learning capability, you want to test and improve prompts, requirements, etc., especially at the beginning.

Human reviews should be part of the process, and the settings should be updated or modified as needed.

More resources: 


Featured Image: Fah Studio 27/Shutterstock

Google is finally taking action to curb non-consensual deepfakes

This story originally appeared in The Algorithm, our weekly newsletter on AI. To get stories like this in your inbox first, sign up here.

It’s the Taylor Swifts of the world that are going to save us. In January, nude deepfakes of Taylor Swift went viral on X, which caused public outrage. Nonconsensual explicit deepfakes are one of the most common and severe types of harm posed by AI. The generative AI boom of the past few years has only made the problem worse, and we’ve seen high-profile cases of children and female politicians being abused with these technologies. 

Though terrible, Swift’s deepfakes did perhaps more than anything else to raise awareness about the risks and seem to have galvanized tech companies and lawmakers to do something. 

“The screw has been turned,” says Henry Ajder, a generative AI expert who has studied deepfakes for nearly a decade. We are at an inflection point where the pressure from lawmakers and awareness among consumers is so great that tech companies can’t ignore the problem anymore, he says. 

First, the good news. Last week Google said it is taking steps to keep explicit deepfakes from appearing in search results. The tech giant is making it easier for victims to request that nonconsensual fake explicit imagery be removed. It will also filter all explicit results on similar searches and remove duplicate images. This will prevent the images from popping back up in the future. Google is also downranking search results that lead to explicit fake content. When someone searches for deepfakes and includes someone’s name in the search, Google will aim to surface high-quality, non-explicit content, such as relevant news articles.

This is a positive move, says Ajder. Google’s changes remove a huge amount of visibility for nonconsensual, pornographic deepfake content. “That means that people are going to have to work a lot harder to find it if they want to access it,” he says. 

In January, I wrote about three ways we can fight nonconsensual explicit deepfakes. These included regulation; watermarks, which would help us detect whether something is AI-generated; and protective shields, which make it harder for attackers to use our images. 

Eight months on, watermarks and protective shields remain experimental and unreliable, but the good news is that regulation has caught up a little bit. For example, the UK has banned both creation and distribution of nonconsensual explicit deepfakes. This decision led a popular site that distributes this kind of content, Mr DeepFakes, to block access to UK users, says Ajder. 

The EU’s AI Act is now officially in force and could usher in some important changes around transparency. The law requires deepfake creators to clearly disclose that the material was created by AI. And in late July, the US Senate passed the Defiance Act, which gives victims a way to seek civil remedies for sexually explicit deepfakes. (This legislation still needs to clear many hurdles in the House to become law.) 

But a lot more needs to be done. Google can clearly identify which websites are getting traffic and tries to remove deepfake sites from the top of search results, but it could go further. “Why aren’t they treating this like child pornography websites and just removing them entirely from searches where possible?” Ajder says. He also found it a weird omission that Google’s announcement didn’t mention deepfake videos, only images. 

Looking back at my story about combating deepfakes with the benefit of hindsight, I can see that I should have included more things companies can do. Google’s changes to search are an important first step. But app stores are still full of apps that allow users to create nude deepfakes, and payment facilitators and providers still provide the infrastructure for people to use these apps. 

Ajder calls for us to radically reframe the way we think about nonconsensual deepfakes and pressure companies to make changes that make it harder to create or access such content. 

“This stuff should be seen and treated online in the same way that we think about child pornography—something which is reflexively disgusting, awful, and outrageous,” he says. “That requires all of the platforms … to take action.” 


Now read the rest of The Algorithm

Deeper Learning

End-of-life decisions are difficult and distressing. Could AI help?

A few months ago, a woman in her mid-50s—let’s call her Sophie—experienced a hemorrhagic stroke, which left her with significant brain damage. Where should her medical care go from there? This difficult question was left, as it usually is in these kinds of situations, to Sophie’s family members, but they couldn’t agree. The situation was distressing for everyone involved, including Sophie’s doctors.

Enter AI: End-of-life decisions can be extremely upsetting for surrogates tasked with making calls on behalf of another person, says David Wendler, a bioethicist at the US National Institutes of Health. Wendler and his colleagues are working on something that could make things easier: an artificial-intelligence-based tool that can help surrogates predict what patients themselves would want. Read more from Jessica Hamzelou here

Bits and Bytes

OpenAI has released a new ChatGPT bot that you can talk to
The new chatbot represents OpenAI’s push into a new generation of AI-powered voice assistants in the vein of Siri and Alexa, but with far more capabilities to enable more natural, fluent conversations. (MIT Technology Review

Meta has scrapped celebrity AI chatbots after they fell flat with users
Less than a year after announcing it was rolling out AI chatbots based on celebrities such as Paris Hilton, the company is scrapping the feature. Turns out nobody wanted to chat with a random AI celebrity after all! Instead, Meta is rolling out a new feature called AI Studio, which allows creators to make AI avatars of themselves that can chat with fans. (The Information)

OpenAI has a watermarking tool to catch students cheating with ChatGPT but won’t release it
The tool can detect text written by artificial intelligence with 99.9% certainty, but the company hasn’t launched it for fear it might put people off from using its AI products. (The Wall Street Journal

The AI Act has entered into force
At last! Companies now need to start complying with one of the world’s first sweeping AI laws, which aims to curb the worst harms. It will usher in much-needed changes to how AI is built and used in the European Union and beyond. I wrote about what will change with this new law, and what won’t, in March. (The European Commission)

How TikTok bots and AI have powered a resurgence in UK far-right violence
Following the tragic stabbing of three girls in the UK, the country has seen a surge of far-right riots and vandalism. The rioters have created AI-generated images that incite hatred and spread harmful stereotypes. Far-right groups have also used AI music generators to create songs with xenophobic content. These have spread like wildfire online thanks to powerful recommendation algorithms. (The Guardian)

Your future air conditioner might act like a battery

As temperatures climb on hot days, many of us are quick to crank up our fans or air conditioners. These cooling systems can be a major stress on electrical grids, which has inspired some inventors to create versions that can store energy as well as use it. 

Cooling represents 20% of global electricity demand in buildings, a share that’s expected to rise as the planet warms and more of the world turns to cooling technology. During peak demand hours, air conditioners can account for over half the total demand on the grid in some parts of the world today.

New cooling technologies that incorporate energy storage could help by charging themselves when renewable electricity is available and demand is low, and still providing cooling services when the grid is stressed.  

“We say, take the problem, and turn it into a solution,” says Yaron Ben Nun, founder and chief technology officer of Nostromo Energy.

One of Nostromo Energy’s systems, which it calls an IceBrick, is basically a massive ice cube tray. It cools down a solution made of water and glycol that’s used to freeze individual capsules filled with water. One IceBrick can be made up of thousands of these containers, which each hold about a half-gallon, or roughly two liters, of water.

Insulation keeps the capsules frozen until it’s time to use them to help cool down a building. Then the ice is used to drop the temperature of the water-glycol mixture, which in turn cools down the water that circulates in the building’s chilling system. The whole thing is designed to work as an add-on with existing equipment, Ben Nun says. 

Nostromo installed its first system in the US in 2023, at the Beverly Hilton hotel in Los Angeles. It has a capacity of 1.4 megawatt-hours, and it also serves the neighboring Waldorf Astoria. The installation contains 40,000 capsules, amounting to about 150,000 pounds of ice. It usually charges up for 10 to 12 hours, starting at night and finishing around midday. That leaves it ready to discharge its cooling power between the late afternoon and evening, when demand on the grid is high and solar power is dropping off as the sun sets.

Using the IceBrick increases the total electricity needed for cooling, as some energy is lost to inefficiency during the cycle. But the goal is to decrease the energy demand during peak hours, which can cut costs for building owners, Ben Nun says. The company is in the process of securing roughly $300 million in funding, in part from the US Department of Energy’s Loan Programs Office, to fully finance 200 of these systems in California, he adds. 

closeup of the Ice brick system from Nostromo showing pipes with red connectors leading to metal cube shapes
Nostromo’s IceBrick is made of individual capsules that freeze and thaw to store energy.
NOSTROMO

While building owners can benefit immediately from these individual energy storage solutions, the real potential to help the grid comes when systems are linked together, Ben Nun says. 

When the grid is extremely stressed, utility companies are sometimes forced to shut off electricity supply to some areas, leaving people there without power when they need it most. Technologies that can adjust to meet the grid’s needs could help reduce reliance on these rolling blackouts. 

This kind of approach isn’t new—many commercial units have large tanks that hold chilled water or another cooling fluid that can drop the temperature in a building at a moment’s notice. But Nostromo’s technology can store more energy with much less material, because it uses the freezing and melting process rather than just cooling down a liquid, Ben Nun says. 

Startup Blue Frontier has differentiated itself in this space by building cooling systems that use desiccants. These materials can suck up moisture—like the little packets of silica beads that often come with new shoes and bags. But instead of those beads, the company is using a concentrated salt solution.

Blue Frontier’s cooling units pass a stream of air over a thin layer of the desiccant, which pulls moisture out of the air. That dry air is then used in an evaporative cooling process (similar to the way sweat cools your skin).

Desiccant cooling systems can be more efficient than the traditional vapor compression air conditioners on the market today, says Daniel Betts, founder and CEO of Blue Frontier. But the system also benefits from the ability to charge up during certain times and deliver cooling at other times.

The key to the energy storage aspect of desiccant cooling is the recharging: Like sponges, desiccants can only soak up a limited amount of water before they need to be wrung out. Blue Frontier does this by causing some water in the salt solution to evaporate, typically with a heat pump, to make it more concentrated. The recharging system can run constantly, or in bursts that can be timed to match periods when electricity is cheap or when more renewable power is available.

The benefit of these energy storage technologies is that they don’t require people turn their cooling systems down or off to help relieve stress on the grid, Betts says. 

Blue Frontier is testing several systems with customers today and hopes to manufacture larger quantities soon. And while commercial buildings are getting the first installations, Betts says he’s interested in bringing the technology to homes and other buildings too.

One challenge facing the companies working on these incoming technologies is finding a way to store large amounts of energy effectively without adding too much cost, says Ankit Kalanki, a principal in the carbon-free buildings program at the Rocky Mountain Institute, a nonprofit energy think tank. Cooling technologies like air conditioners are already expensive, so future solutions will have to be priced competitively to make it in the market. But given the world’s growing cooling demand, there’s still a significant opportunity for new technologies to help meet those needs, he adds.

Just rethinking air conditioning won’t be enough to meet the massive increase in energy demand for cooling, which could triple between now and 2050. To both do that and cut emissions, we’ll still need significantly more renewable energy capacity as well as gigantic battery installations on the grid. But adding flexibility into air-conditioning systems could help cut the investment needed to get to a zero-carbon grid.

Cooling systems can help us cope with our warming climate, Ben Nun says, but there’s a problem with the current options: “You’ll cool yourself, but you keep on warming the globe.”

The Download: climate-friendlier air conditioners, and fighting explicit deepfakes

This is today’s edition of The Download, our weekday newsletter that provides a daily dose of what’s going on in the world of technology.

Your future air conditioner might act like a battery

Cooling represents 20% of global electricity demand in buildings, a share that’s expected to rise as the planet warms and more of the world turns to cooling technology. During peak demand hours, air conditioners can account for over half the total demand on the grid in some parts of the world today.

In response, some inventors are creating versions that can store energy as well as use it. These technologies could help by charging themselves when renewable electricity is available and demand is low, and still providing cooling services when the grid is stressed. Read the full story.

—Casey Crownhart

Google is finally taking action to curb non-consensual deepfakes

In January, nude deepfakes of Taylor Swift went viral on X, which caused public outrage. Nonconsensual explicit deepfakes are one of the most common and severe types of harm posed by AI, and the generative AI boom has only made the problem worse.

Although terrible, Swift’s deepfakes did perhaps more than anything else to raise awareness about the risks and seem to have galvanized tech companies and lawmakers to do something. 

Last week Google said it is taking steps to keep explicit deepfakes from appearing in search results. The tech giant is also making it easier for victims to request that nonconsensual fake explicit imagery be removed. But a lot more needs to be done. Read the full story.

—Melissa Heikkilä

This story is from The Algorithm, our weekly newsletter all about the latest goings-on in the world of AI. Sign up to receive it in your inbox every Monday.

The must-reads

I’ve combed the internet to find you today’s most fun/important/scary/fascinating stories about technology.

1 Google’s search monopoly is illegal
That’s according to a US judge, who found its exclusive deals gave it an unfair advantage over its competition. (Bloomberg $)
+ The result is a big boon for the US Department of Justice. (The Verge)
+ Should the decision stand, it could alter the structure of the entire internet. (TechCrunch)

2 Banks and brokers were hit by major online outages
Which didn’t do much to ease fears of a possible US recession. (Quartz)
+ Warren Buffett lost $15 billion from his investment empire. (The Register)
+ UBS’ system issues appeared to be linked to creaking legacy software. (FT $)

3 Zoom is hosting mega-rallies ahead of the US Presidential election
The platform is a reliable, if simplistic, way to bring thousands of web users together. (NYT $)

4 Elon Musk is reviving his lawsuit against OpenAI
He maintains he was told the company would operate as a non-profit. (WSJ $)
+ Musk had previously dropped the lawsuit in June without an explanation. (CNN)
+ OpenAI co-founder John Schulman is off to rival Anthropic. (TechCrunch)

5 Nvidia is scraping the web’s videos at a colossal scale
To train its various data-hungry projects. (404 Media)
+ Can you really run an AI company ethically? Answers on a postcard. (Vox)

6 Worldcoin is forging forward in Colombia
Despite the fact it’s not technically legal. (Rest of World)
+ How Worldcoin recruited its first half a million test users. (MIT Technology Review)

7 EVs could end up being a key deciding factor in the US election
Donald Trump isn’t a fan. (NY Mag $)
+ Three frequently asked questions about EVs, answered. (MIT Technology Review)

8 Targeted cancer trials are on the rise
But significant challenges remain. (Ars Technica)
+ Cancer vaccines are having a renaissance. (MIT Technology Review)

9 Your Apple Watch will start telling you to chill out ⌚
Whether you heed its call or not is up to you, though. (WP $)

10 How mountain bikers are spearheading a radical rewilding movement
It’s a smart way of making nature restoration economically viable. (Wired $)

Quote of the day

“The perfidy and deceit is of Shakespearean proportions.”

—Elon Musk’s latest legal battle against OpenAI alleges he was misled and betrayed by his fellow co-founders, the Guardian reports.

The big story

These scientists are working to extend the life span of pet dogs—and their owners

August 2022

Matt Kaeberlein is what you might call a dog person. He has grown up with dogs and describes his German shepherd, Dobby, as “really special.” But Dobby is 14 years old—around 98 in dog years.

Kaeberlein is co-director of the Dog Aging Project, an ambitious research effort to track the aging process of tens of thousands of companion dogs across the US. He is one of a handful of scientists on a mission to improve, delay, and possibly reverse that process to help them live longer, healthier lives.

And dogs are just the beginning. One day, this research could help to prolong the lives of humans. Read the full story.

—Jessica Hamzelou

We can still have nice things

A place for comfort, fun and distraction to brighten up your day. (Got any ideas? Drop me a line or tweet ’em at me.)

+ If you’ve never read The Summer Book before, I thoroughly recommend you check it out. 
+ There’s a lot to be said for spending time absorbing the ‘everyday places’ when you travel. ($)
+ A ranked list of all of Destiny’s Child’s best songs? Yes please
+ What to make for dinner when it’s roasting outside.

Update on Drone Deliveries in 2024

2024 is the year of ecommerce drone deliveries. The recent expansion of pilot programs from drone operators partnering with established brands and retailers, as a result of Congress and the U.S. Federal Aviation Administration action, is making scaled-up drone deliveries a reality in the U.S. Internationally, drone deliveries are doing even better.

Here is a list of recent developments on drone deliveries in 2024. Regulatory approvals and legislative support ensure that drone operators and commercial users will continue to expand operations.

FAA Expands UTM, BVLOS

Photo from FAA page's on Medium of a drone carrying a package

Federal Aviation Administration, commercial drone delivery.

For the first time in the U.S., the Federal Aviation Authority has authorized multiple operators — Zipline and Wing — to fly commercial drones without visual observers in the same airspace. The two companies can now deliver packages simultaneously while keeping their drones separated using Unmanned Aircraft Systems Traffic Management (UTM) technology. UTM enables third-party management of airspace with FAA oversight. Through UTM, companies can share data and planned flight routes with other authorized airspace users.

The FAA expects initial UTM flights in the Dallas, Texas, region to begin in August, with more authorizations in that area shortly. The companies began testing the UTM system with beyond visual line of sight (BVLOS) flights in the Dallas area in 2023, with simulations. All flights occur below 400 feet altitude and away from any crewed aircraft.

FAA Reauthorization Bill

Photo of an urban downtown from U.S. Senate Committee on Commerce, Science, and Transportation

U.S. Senate reauthorization bill.

In May, President Biden signed the FAA Reauthorization Bill, following overwhelming bipartisan support in Congress. The bill directs the FAA to establish a pathway beyond the visual line of sight and create two additional test sites for companies using unmanned aircraft for package delivery or other operations. It also gives the FAA enforcement authority to prohibit the unauthorized or unsafe use of Unmanned Aircraft Systems.

The bill also continues the BEYOND program, launched in 2020, for five years. The program focuses on working toward operating under established rules rather than waivers, collecting data to develop performance-based standards, collecting and addressing community feedback, understanding the potential and realized societal, economic, and community benefits of drone use, and streamlining the approval processes for drone integration.

Walmart’s Drone Delivery Integrations

Photo of human hands holding a smartphone with the Walmart app

Walmart app: drone delivery integration

Walmart is expanding drone delivery to the ordering experience on its app. Walmart is notifying eligible customers in Dallas-Fort Worth of the new drone-delivery option based on the address associated with their account. The company is completing the integration in phases as more drone delivery sites launch and drone providers receive additional regulatory approvals to fly more goods across greater distances.

Earlier this year, Walmart announced the largest drone delivery expansion of any U.S. retailer, including stores across more than 30 towns and municipalities in the Dallas area. The expansion makes drone delivery a reality for up to 1.8 million additional households, 75% of the Dallas-Fort Worth population. The deliveries are powered by on-demand drone delivery providers Wing and Zipline.

Amazon Prime Air: FAA Expansion

Photo from Amazon Prime Air of a drone delivering a package.

Amazon Prime Air

The FAA has granted Amazon Prime Air additional permissions that allow it to operate drones beyond visual line of sight, enabling it to serve more customers via drone and effectively expand and scale its drone delivery operations. This new authorization and permissions allow Amazon to expand its delivery area in College Station, Texas. It will scale its operations in College Station with its MK-27 drone to reach customers in more densely populated areas. Later this year, drone deliveries will begin integrating into Amazon’s delivery network, deployed from facilities next to its Same-Day Delivery sites.

Amazon is also adding drone deliveries to the Phoenix, Arizona, metro area, deploying drones from facilities next to its Same-Day Delivery site in Tolleson. Additionally, Amazon is expanding drone deliveries to Italy and the U.K.

Wing and DoorDash

Photo from Wing of a drone carrying a package

Wing and DoorDash – Drone Delivery Pilot

Wing has recently expanded service to Melbourne, Australia, with DoorDash after more than five years of commercial delivery experience in that country and updated regulatory approvals from the national government. The changes allow a single pilot to oversee up to 50 drones in the air concurrently, an increase of over three times. According to Wing, the approved delivery covering Melbourne is its largest in Australia to date, giving over 250,000 Melbourne-area residents access to drone delivery via the DoorDash app. Wing and DoorDash launched the drone delivery pilot program in Australia in 2022.

In March 2024, DoorDash and Wing launched their drone delivery partnership in the U.S., starting in Christiansburg, Virginia. Wendy’s was the first restaurant partner, with orders prepared and packaged at the Wendy’s location and delivered via a Wing drone, typically in 30 minutes or less. According to the companies, the pilot will explore other cities in the U.S. later in the year.

In January 2024, Wing added a new drone to its aircraft library, capable of carrying a standard cardboard delivery box with a payload of up to five pounds (twice the weight of its standard drone). It has the same round-trip range of 12 miles and can cruise approximately 65 miles per hour.