Google’s AI Overviews Avoid Political Content, New Data Shows via @sejournal, @MattGSouthern

Study reveals Google’s cautious approach to AI-generated content in sensitive search results, varying across health, finance, legal, and political topics.

  • Google shows AI Overviews for 50% of YMYL topics, with legal queries triggering them most often.
  • Health and finance AI Overviews frequently include disclaimers urging users to consult professionals.
  • Google avoids generating AI Overviews for sensitive topics like mental health, elections, and specific medications.
Google Expands Structured Data Support For Product Certifications via @sejournal, @MattGSouthern

Google has announced an update to its Search Central documentation, introducing support for certification markup in product structured data.

This change will take full effect in April and aims to provide more comprehensive and globally relevant product information.

New Certification Markup For Merchant Listings

Google has added Certification markup support for merchant listings in its product structured data documentation.

This addition allows retailers and ecommerce sites to include detailed certification information about their products

Transition From EnergyConsumptionDetails to Certification Type

A key aspect of this update is replacing the EnergyConsumptionDetails type with the more versatile Certification type.

The new type can support a wider range of countries and broader certifications.

Google recommends websites using EnergyConsumptionDetails in their structured data to switch to the Certification type before April.

This will ensure product pages remain optimized for Google’s merchant listing experiences.

Expanded Capabilities & Global Relevance

The move to the Certification type represents an expansion in the types of product certifications that can be communicated through structured data.

While energy efficiency ratings were a primary focus of the EnergyConsumptionDetails type, the new Certification markup can encompass a much wider array of product certifications and standards.

This change is relevant for businesses operating in multiple countries, as it allows for more nuanced and locally applicable certification information to be included

Implementation Guidelines

Google has provided examples in its updated documentation to guide webmasters in implementing the new Certification markup.

These examples include specifying certifications such as CO2 emission classes for vehicles and energy efficiency labels for electronics.

The structured data should be added to product pages using JSON-LD format, with the Certification type nested within the product’s structured data.

Review the full documentation to ensure proper implementation.

Including certification information in structured data could lead to more informative product listings, potentially influencing user click-through rates and purchase decisions.

For consumers, this update means access to more detailed and standardized product information directly in search results, particularly regarding certifications and compliance with various standards.

Next Steps

Website owners and SEO professionals should take the following steps:

  1. Review current use of EnergyConsumptionDetails in product structured data.
  2. Plan for the transition to the Certification type before April.
  3. Implement the new Certification markup on product pages, following Google’s guidelines.
  4. Test the implementation using Google’s Rich Results Test tool.

As with any significant change to structured data implementation, it is advisable to monitor search performance and rich result appearances after making these updates.


Featured Image: lilik ferri yanto/Shutterstock

Google Officially Launches Ads In AI Overviews via @sejournal, @brookeosmundson

The much anticipated launch of ads in AI Overviews is officially live.

Originally announced in May’s Google Marketing Live event, it’s now available for mobile users in the United States.

Through several months of testing, early findings show ads in AI Overviews have been helpful to quickly connect users to brands at the exact right moment.

How It Works

When a user searches for something in Google, a new ad format is shown in the AI Overview section along with other helpful content that is relevant to the query.

If a user asks a question, their AI Overviews results may include helpful solutions, articles related to their search, or a new Shopping ad format.

Ads in AI Overviews example

For ads shown in AI Overviews, they’ll still have the standard “Sponsored” label to denote an ad.

What This Means For Advertisers

For those already running Shopping, Performance Max, or AI-powered Search ads, your ads are now eligible to serve in those placements.

No other action is needed on your part to show ads in AI Overviews.

Considering AI Overviews is the first experience a user sees when searching on Google, this can be a great way to get in front of your audience sooner.

As other ad types are now being pushed further down the fold, capturing as many relevant ad placements as you can will be crucial, especially during key research moments.

Google also mentioned in their announcement that having different types of information in AI Overviews can help alleviate the need for additional searches.

If that’s the case, we could see search trends or volume decrease over time, but it’s still too early to tell.

Serving ads in the AI Overviews section is an opportunity to introduce your brand and products earlier on during the customer journey, such as when they’re asking a question.

This can lead to better brand recall, keeping you top of mind in their decision making process.

Looking Ahead

It’s not clear yet how advertisers will be able to segment campaign performance by these new placements.

Since campaign types like Search, Shopping and Performance Max are automatically eligible to show ads in AI Overviews, it’s also unclear if they will be able to opt out of showing in certain places, like they can for the Search Partner Network, for example.

We have reached out to the Google Ads Liaison for more information and will update this story as more becomes available.

Google Shopping Ads Now Available In Google Lens Results via @sejournal, @brookeosmundson

Google is rolling out new Google Lens features to make visual shopping easier for users.

Starting this week, users will now start to see detailed product information when using Google Lens to search.

This update gives advertisers a new opportunity to showcase their products in a new way that engages users in real time.

A New Results Page For Google Lens Searches

Rolling out today, Google Lens will show more prominent product information when the product is identified.

Users will now be able to see information for products like:

  • Price comparisons across retailers
  • Current deals on the product
  • Product reviews
  • Where to buy

Shopping ads appear in Google Lens results page.

This update is fueled by the Google Shopping Graph, and that’s where Google Shopping Ads come into play.

New Shopping Ads Placement In Time For The Holidays

With the new Google Lens results experience, Shopping ads will now be eligible to show in this placement.

While it’s rolling out today for both Android and iOS, it’s only available in select countries as of now.

Additionally, Google is prioritizing Shopping ad placements for top holiday categories including:

  • Toys
  • Electronics
  • Beauty.

How Will This New Shopping Ads Placement Work?

Your Google Shopping ads will show up in the same format as it currently does for keyword or query searches.

The benefit of this is that users are already familiar with that format, and are more likely to engage with the well-known format.

As visual search continues to become more prominent, it’s more important than ever to keep an up-to-date product feed with relevant titles, product descriptions, and accurate details in order to show for Google Lens searches.

If you’re an advertiser, no additional action is required to show up for the new Google Lens shopping ads experience.

Looking Ahead

Since the announcement is new and the experience is rolling out today, it’s not available to all countries or product categories yet.

Google will continue to roll out this experience to other product categories throughout Q4 and into 2025 as it evolves.

There’s no word yet on the type of reporting advertisers will have access to with this new placement. We’ll continue to update as more information becomes available.

Google Rolls Out AI-Organized Search Results Pages via @sejournal, @MattGSouthern

Google is introducing AI-organized search results pages in the United States.

The new feature, set to launch this week, returns a full page of multi-format results personalized for the searcher.

Google’s announcement states:

“This week, we’re rolling out search results pages organized with AI in the U.S. — beginning with recipes and meal inspiration on mobile. You’ll now see a full-page experience, with relevant results organized just for you. You can easily explore content and perspectives from across the web including articles, videos, forums and more — all in one place.”

Key Features

The AI-organized pages will compile various content types, including articles, videos, and forum discussions.

Google claims this approach will provide users with a more diverse range of information sources and perspectives.

In its announcement, Google adds:

“… with AI-organized search results pages, we’re bringing people more diverse content formats and sites, creating even more opportunities for content to be discovered.”

Industry Implications

While Google touts the benefits of AI-organized search results pages, the update raises several questions:

  1. How will the AI-organized pages affect traffic to individual websites? Keeping users on Google’s results page might reduce clicks to source websites.
  2. With AI determining content organization, there are concerns about potential biases in how information is presented.
  3. The new format may require new strategies to ensure visibility within these AI-organized results.
  4. It’s unclear how this change will impact ad visibility.

This update could alter how we approach SEO. We may need to adapt strategies to ensure content is discoverable and presentable in this new format.

Microsoft’s Bing recently announced an expansion of its generative search capabilities, focusing on handling complex, informational queries. Google’s reorganizing of entire results pages appears to be a unique offering compared to Bing’s.

The initial rollout focusing on mobile devices for recipe and meal-related queries aligns with Google’s mobile-first indexing approach.

It remains to be seen how this feature will translate to desktop searches.

Google’s Response to Industry Concerns

In light of the questions raised by this update, we contacted Google for clarification on several key points.

Impact on Search Console Tracking

Regarding how AI-organized search results will be tracked in Google Search Console, a Google spokesperson stated:

“We do not separate traffic by every feature in Search Console, but publishers will continue to see their traffic from Search reflected there. Check out the supported search appearances in our documentation.”

This suggests that while specific metrics will not be available for AI-organized pages, site owners will still be able to access overall traffic data.

Timeline for Expansion

When asked about the timeline for expanding this feature to other categories and regions, Google responded:

“When we previewed this feature, we mentioned expanding this to additional categories including dining, movies, music, books, hotels, and shopping. No further details to share at this time.”

While this confirms expansion plans, Google has not provided specific timelines for these rollouts.

Guidance for SEO Professionals and Content Creators

On whether new tools or guidance will be provided for optimizing content for AI-organized search results, Google emphasized that no changes are necessary:

“SEO professionals and creators don’t need to do anything differently. Search results pages organized with AI are rooted in our core Search ranking and quality systems, which we have been honing for decades to surface high quality information.”

This response suggests that existing SEO best practices should continue to be effective for visibility in these new result formats.

Looking Ahead

Google’s responses provide some clarity but also leave room for speculation.

The lack of specific tracking for AI-organized pages in Search Console may present challenges for SEO professionals in understanding the direct impact of this new feature on their traffic.

The confirmation of plans to expand to other categories like dining, movies, music, books, hotels, and shopping indicates that this update could have far-reaching effects across various industries.

Despite Google’s assurances, new best practices may emerge as the SEO community adapts to this significant change in search result presentation.

We here at SEJ will closely monitor the rollout and report on its effects and what it means for you in the coming months. Sign up for the SEJ newsletter to stay up to date.


Featured Image: JarTee/Shutterstock

WordPress Co-Founder & Automattic Sued For Attempted Extortion via @sejournal, @martinibuster

WP Engine, the managed web host recently banned from WordPress.org, has filed a federal lawsuit against WordPress co-founder Matt Mullenweg and Automattic, alleging attempted extortion as well as seeking relief from trademark infringement claims.

The goal of the federal lawsuit is to stop Mullenweg from continuing to “harm” WP Engine and the WordPress ecosystem as well as to hold Mullenweg and Automattic accountable for their “broken promises and malfeasance.” Malfeasance refers to wrongful or illegal conduct that may involve violations of the law or unethical actions, particularly by someone in a position of authority.

What The 98 Page Lawsuit Is About

The TL/DR of the lawsuit is that it’s “about abuse of power, extortion, and greed.” It states that the open source WordPress ecosystem was built on the promise of the freedom to create with WordPress without any constraints but that those promises were not kept and that the failure to keep those promises constituted wrongful acts, including making false statements to the IRS, among many other accusations backed up with evidence.

WP Engine made the following statement to Search Engine Journal:

“Matt Mullenweg and Automattic’s self-proclaimed scorched earth campaign against WP Engine has harmed not just our company, but the entire WordPress ecosystem. The symbiotic relationship between WordPress, its community and the businesses that invest millions to support WordPress users, and advance the ecosystem, is based on trust in the promises of openness and freedom.

Matt Mullenweg’s conduct over the last ten days has exposed significant conflicts of interests and governance issues that, if left unchecked, threaten to destroy that trust. WP Engine has no choice but to pursue these claims to protect its people, agency partners, customers, and the broader WordPress community.”

WP Engine’s lawsuit asks for judgment on these eleven points:

(1) Intentional Interference with Contractual Relations;
(2) Intentional Interference with Prospective Economic Relations;
(3) Computer Fraud and Abuse Act, 18 U.S.C. § 1030 et seq.;
(4) Attempted Extortion;
(5) Unfair Competition, Cal. Bus. Prof. Code § 17200, et seq.;
(6) Promissory Estoppel;
(7) Declaratory Judgment of Non-Infringement;
(8) Declaratory Judgment of Non-Dilution;
(9) Libel;
(10) Trade Libel; and
(11) Slander

Denial Of Trademark Infringement

The lawsuit filed by WP Engine denies the assertion by Mullenweg that the use of the word “WordPress” to refer to the open source project is subject to licensing fees, asserting that not only is the use of the name of the project legal and necessary in order to communicate information that consumers need, WP Engine asserts that the use of the name WordPress is freely used by the entire WordPress community and that said use has been condoned by the defendant Mullenweg.

Many times, lawsuits are won or lost based on the evidence provided and WP Engine’s lawsuit offers evidence to back up every allegation made against Mullenweg and Automattic.

For example, the lawsuit provides evidence that WP Engine was not misusing or infringing on the trademarks and that Mullenweg had been fully aware of WPE’s use of the challenged terms.

  • WP Engine’s membership in the ‘Five for the Future’ program is an acknowledgment that WPE was not infringing because one of the requirements of membership is to not currently be infringing on trademarks
  • Matt Mullenweg praised WP Engine on March 21, 2023 at the DE{CODE} developer conference, despite the fact that WPE used the challenged terms on their website at the time. The lawsuit quotes Mullenweg’s public statement: “vote with your wallet. So when you support companies like WPE, who don’t just provide a commercial service, but are also part of a wider open source community, you’re saying, hey, I want more of this in the world.”
  • Matt Mullenweg publicly acknowledged in an X livestream on September 26, 2024 that he knew WP Engine used the terms “for years” but that he had chosen not to take action.

Accusation Of False Statements To State Of California

The lawsuit also accuses that following the official incorporation of WordPress.org as a non-profit that Mullenweg of publicly transferred the WordPress trademark from Automattic to the non-profit WordPress Foundation but then secretly transferred it right back to Automattic through an exclusive sublicensable license which allowed Automattic to control the WordPress trademark. This contract between the WordPress Foundation and Automattic is the basis of their accusation that Mullenweg had made false statements to the state of California.

The lawsuit asserts:

“Mullenweg failed to disclose this exclusive licensing arrangement between his nonprofit (the WordPress Foundation) and his for-profit (Automattic) in the WordPress Foundation’s tax filings with the California government, claiming that there were no ‘contracts . . . between [WordPress Foundation] and any officer, director or trustee . . . or with an entity in which any such officer, director or trustee had any financial interest’ …This statement was false, given that Mullenweg was a director of the WordPress Foundation while also having a financial interest in Automattic, the entity with which the Foundation entered into a trademark license agreement—an apparent self-dealing transaction constituting inurement under federal tax law.”

Allegation: Mullenweg Made False Statements To IRS

WP Engine also states that Mullenweg has made false statements to the IRS.

The lawsuit documents the following:

“It appears Mullenweg also did not disclose the license agreement in the WordPress Foundation’s filings with the IRS, and none of WordPress Foundation’s fourteen years of publicly available federal reporting to the IRS indicates that the WordPress Foundation was compensated in any form for granting an exclusive, fully-paid, royalty-free, perpetual, irrevocable, worldwide, sublicensable license for trademarks Defendants now claim are incredibly valuable. Indeed, while the Foundation has failed to ever disclose to the IRS its ownership of the trademarks or existence of the exclusive royalty-free license to Automattic, for the past seven years Mullenweg himself executed the IRS forms on behalf of the Foundation under penalties of perjury, an apparent false certification to the IRS and public that the Foundation’s Forms 990 were true, correct, and complete.”

Additionally, the lawsuit shows that in 2011 Mullenweg filed IRS forms claiming that the non-profit WordPress Foundation only had assets of $14,071 and made no mention of assets like trademarks or other IP (intellectual property).

False Statements About Trademark Ownership

Another of the accusations made in the lawsuits is that Mullenweg had made misleading public statements asserting that the trademarks had been transferred to the non-profit WordPress foundation, even though he had secretly transferred the trademark back to Automattic through an exclusive sublicensable license. A sublicensable license is an agreement in which the original license holder (the licensor) grants a second party (the licensee) the right to grant a license to a third party (the sublicensee).

The lawsuit states:

“In 2010, in response to mounting public concern, the WordPress source code and trademarks were placed into the nonprofit WordPress Foundation (which Mullenweg created), with Mullenweg and Automattic making sweeping promises of open access for all: “Automattic has transferred the WordPress trademark to the WordPress Foundation, the nonprofit dedicated to promoting and ensuring access to WordPress and related open source projects in perpetuity. This means that the most central piece of WordPress’s identity, its name, is now fully independent from any company.” Mullenweg and Automattic reiterated this promise later, in even more forceful terms: ‘What’s important is that [] longer than I’m alive, longer than Automattic is alive, longer than any of us are alive, there is something that holds the WordPress code and trademark for the free access for the world.”

What Defendants’ statements and assurances did not disclose is that while they were publicly touting their purported good deed of moving this intellectual property away from a private company, and into the safe hands of a nonprofit, Defendants in fact had quietly transferred irrevocable, exclusive, royalty-free rights in the WordPress trademarks right back to Automattic that very same day in 2010. This meant that far from being “independent of any company” as Defendants had promised, control over the WordPress trademarks effectively never left Automattic’s hands. “

WP Engine writes that it relied on the promises made when it was founded in 2010 as a business built around WordPress, investing hundreds of millions of dollars over the past 14 years only to see WordPress turned against it by the “petulant whims” of Automattic’s CEO, Matt Mullenweg to “inflict harm” to WP Engine’s business.

Further claims are made that the request for payment of tens of millions of dollars for a trademark license (that WPE claims is not needed) came “without warning” and that they were given only 48 hours to make the decision to pay or face being banned and “publicly smeared.”

Alleges Mullenweg Controls WordPress Foundation For Self-Interest

The lawsuit also claims that the recent events at WordCamp and the days thereafter exposes that the non-profit WordPress Foundation is an entity that Mullenweg personally controls for his own and Automattic’s commercial interest.

“Mullenweg’s recent actions have exposed and highlighted his long history of obfuscating the true facts about his control and manipulation of the WordPress Foundation and wordpress.org—which he presents as a not-for-profit ‘dot-org’ enterprise, but which in fact he solely owns and directs with an iron fist to further his own commercial interests in Automattic and associated commercial businesses, to the detriment of Defendants’ competitors.”

Fallout From Lawsuit

The lawsuit was filed October 2nd and there is already a credible report that the WordPress Executive Director/General Manager, Open Source Division; Automattic, Josepha Haden Chomphosy, has resigned and will be making an announcement today October 3rd. The statement about this was posted on X by WP Tavern journalist Jeff Chandler who has been involved with WordPress since 2007.

He tweeted:

“I spoke with Josepha tonight. I can confirm that she’s no longer at Automattic.

She’s working on a statement for the community. She’s in good spirits despite the turmoil.”

Read the 98 page federal lawsuit here: (PDF)

Featured Image by Shutterstock/Billion Photos

Google Rolls Out CrUX Vis Core Web Vitals Tool via @sejournal, @martinibuster

Google rolled out a new Core Web Vitals tool called CrUX Vis that shows you hidden patterns in performance scores and offers guidance on what to improve. The data is sourced from the CrUX dataset which is based on actual user experiences on the URLs and websites that are analyzed and explored in the new tool.

CrUX

The new tool is based on the CrUX dataset which is what the Core Web Vitals scores are based on.

Chrome’s documentation of CrUX explains:

“The Chrome User Experience Report (also known as the Chrome UX Report, or CrUX for short) is a dataset that reflects how real-world Chrome users experience popular destinations on the web.

CrUX is the official dataset of the Web Vitals program. All user-centric Core Web Vitals metrics are represented.

CrUX data is collected from real browsers around the world, based on certain browser options which determine user eligibility. A set of dimensions and metrics are collected which allow site owners to determine how users experience their sites.

The data collected by CrUX is available publicly through a number of Google tools and third-party tools and is used by Google Search to inform the page experience ranking factor.

Not all origins or pages are represented in the dataset. There are separate eligibility criteria for origins and pages, primarily that they must be publicly discoverable and there must be a large enough number of visitors in order to create a statistically significant dataset.”

Debugging Core Web Vitals

Improving website performance scores may not offer the direct ranking benefit that many SEOs and publishers hoped it would but it’s still the same critical factor to get right it’s always been. High performance scores improve earnings, ad clicks, conversions, user experience, website popularity and virtually every goal an SEO and publisher has for a site, including indirect benefits to rankings. A site can still limp along with poor performance scores but it will not be living up to its full earnings potential.

Although tools based on Chrome’s Lighthouse offer performance snapshots and estimated scores those tools were unable to provide a sense of how the site was performing over time or provide a breakout of important performance metrics to gauge whether performance is trending up or down.

CrUX Vis

Chrome’s new tool is called CrUX Vis, a data visualization tool that enables users to visualize the Chrome User Experience data (CrUX). CrUX Vis provides an entirely new way to understand website performance and gain a big picture view of what’s going on at the URL and website level (called origin).

The different variables for what is visualized can be changed in the section at the top of the page called Controls, covering data, device and period.

Screenshot Of CrUX Vis Controls

Segment Data By Multiple Variables

As seen in the screenshot above, the data can be segmented in three ways:

  1. Data
    Performance scores can be viewed by origin (the entire site) or by URL
  2. Device
    Data can be segmented and visualized by mobile, data and a combined view.
  3. Period (Date Range)
    The tool currently allows data visualization by 25 overlapping time periods stretching back about six months. It currently shows performance visualizations from 3/17/2024 through 09/28/2024.

Five Views Of Metrics

There are five ways to analyze the data, covering core web vitals, three categories of metrics and all metrics combined. These variables are accessible on left hand navigation panel on the desktop UI (user interface).

  1. Core Web Vitals
  2. Loading Performance
  3. Interactivity
  4. Visual Stability
  5. All Metrics Combined

Visualizing Data

The visualization for Core Web Vitals shows a time-based trend graph that’s colored with green, yellow, and pink. Green is good and pink is not good.

The three core web vitals are represented by a circle, squate and a triangle:

  • Circle = Largest Contentful Paint (LCP):
  • Square = Interaction to Next Paint (INP)
  • Triangle = Cumulative Layout Shift (CLS)

The desktop UI (user interface) shows the trend graph and a summary on the left and a text explanation on the right.

Screenshot Of User Interface

The graph offers a visual snapshot of which direction the core web vitals are moving and an explanation of the kind of trend for each metric.

The three kinds of trends are:

  1. Good And Improving
  2. Good And Stable
  3. Poor And Regressing

Screenshot Showing CWV Performance

A more comprehensive explanation of the data is to the right of the trend graph, with each metric identified by the circle, square, and triangle icons.

Screenshot Of Data Explanation

Loading Performance

Using the left hand navigation to get to the Loading Performance screen shows another trend graph that offers additional metrics related to how fast the site or URL loads.

It offers the following six visualizations:

  • Largest Contentful Paint (LCP)
  • First Contentful Paint (FCP)
  • Time to First Byte (TTFB)
  • Round Trip Time (RTT)
  • Navigation Types
  • Form Factors

Screenshot Of Six Visualization Choices

There’s a toggle next to each choice:

Clicking the toggle shows the trend graph:

The rest of the choices show similar breakdowns of each kind of metric.

The new CrUX Vis tool should be useful to publishers and digital marketers who want to get an accurate measurement of website performance, visualized as a trend. It’s useful for competitior research and for website audits.

Go check it out at:

CrUX Vis

Featured Image by Shutterstock/Krakenimages.com

How To Use The New Google Ads AI Image Editor via @sejournal, @brookeosmundson

In case you missed it, Google just rolled out the AI Image Editor to support additional campaign types.

Originally launched for Performance Max campaigns, it now supports these additional types:

  • Search
  • Display
  • App
  • Demand Gen.

If you’re not familiar with the AI Image Editor tool, have no fear!

This tutorial, originally posted by Google Ads, breaks down how you can start taking advantage of the tool to save you time and money.

What Can the AI Image Editor Do?

With the help of Google AI, the image editor tool can help create new high quality image assets, as well as edit existing assets in your PPC campaigns.

When it comes to editing image assets, there’s a wide variety of features to choose from. These include:

  • Removing image background
  • Replacing image background
  • Add and erase objects and images
  • Extend images outside their existing aspect ratio.

How to Find the Google Ads AI Image Editor Tool

There are two different ways to access the AI image editor tool in Google Ads.

On the left-hand side of the menu, click the “+” Create button, then choose “Asset”.

Additionally, you can click “Assets” in the left-hand menu to be taken to the Asset Library.

From there, you choose “Generate an image with AI” to get started.

AI Image Generator in Google Ads.

To generate a new image, you’ll need to give a description of what you want it to look like.

In the example below, I typed “A blue couch against a neutral colored wall, with canvas photos hanging on the wall. The floor is light grey wood.”

Google Ads AI Image Generator example

In the example, it generated two images to choose from, with the option to generate more.

Once you’ve selected the image you want to use, then you can get to editing more.

How to Edit Image Assets with Google AI

Now that you’ve selected your image to use, you can edit the following aspects:

  • Remove background
  • Erase object
  • Add new object
  • Replace object
  • Expand image
  • Adjust color

How to edit images in Google Ads using Google AI

Click on any of the options on the right-hand side to start editing.

In this example, say I want to remove one of the canvas photos in the background and replace it with a clock.

First, click on “Replace object”, then click and drag over the canvas photo. Then, click “Next”.

Replace function with Google AI Image Editor tool.

Then, to replace an object, create a description of the type of object you want to replace the selected object with. Then, click “Generate”.

Continuing in this example, I wrote, “A square clock that matches the blue color couch.”

An example of an AI replaced clock within an image asset in Google Ads.

In this example, Google AI gave me three options to choose from, with the option to generate more.

You can follow these examples with the other functionalities all within the AI image editor tool.

Summary

The Google Ads AI image editor can help save advertisers time and resources with asset creation.

It gives you creative flexibility with built-in controls to ensure the images meet your level of standards and produce accurate content to complement your ads.

Now that the tool has expanded to more campaign types, it opens up new possibilities for more brands while keeping their brand identity aligned.

Will you be trying the AI image editor tool out anytime soon?