Apr 23 2025
The CMO’s Guide To Winning In AI Search With Ahrefs [Webinar] via @sejournal, @lorenbaker

What happens when no one clicks, but your business still needs to grow?

In the age of AI answer engines and fewer clicks, your brand can’t afford to be invisible.

It’s time to rethink how people find, remember, and trust your brand online.

Join us for “The CMO’s Guide to Winning in AI Search with Ahrefs.” A powerful strategy session designed to help you stay visible, profitable, and one step ahead in 2025.

Why This Webinar Is A Must-Attend Event:

AI-first search is changing the rules. We’re giving you the roadmap to adapt and thrive.

In this session, you’ll learn how to:

  • Track the right brand awareness metrics that connect visibility to profit.
  • Increase your presence in AI Overviews, SERPs, and AI-generated answers.
  • Automate smart AI marketing tactics to grow across multiple platforms.

Featuring Andrei Țiț, Product Marketer at Ahrefs, who’ll guide you through proven techniques for standing out even when clicks are harder to come by.

Why You Can’t Miss This:

This isn’t just about SEO anymore. It’s about building a brand that people seek out, no matter how they search.

Live Q&A: Stick around after the demo to get your questions answered directly by Andrei.

Can’t make it live? Register anyway, and we’ll send you the recording.

Let’s future-proof your brand strategy together.

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Apr 15 2025
Beyond ROAS: Aligning Google Ads With Your True Business Objectives [Webinar] via @sejournal, @hethr_campbell

Are your paid campaigns delivering the results that really matter?

If your ad strategy is focused only on cost-per-acquisition, you might be leaving long-term growth on the table. It’s time to rethink how you measure success in Google Ads.

In this upcoming webinar, you’ll get:

  • Smarter ways to measure PPC success.
  • Tested, powerful bidding strategies.
  • Real, bigger business impact.

Why This Webinar Is a Must-Attend Event

This session is designed to help you move beyond ROAS and align your ad performance with actual business goals.

Join live and you’ll learn to:

Expert Insights From Justin Covington

Justin Covington, Director of Paid Channels Solutions at iQuanti, will walk you through the latest updates in Google Ads and how to use them to drive stronger results. You’ll leave with practical, ready-to-use strategies you can apply immediately.

From campaign structure to audience strategy, you’ll get practical steps to start optimizing your paid ads immediately.

Don’t Miss Out!

Save your spot now for clear, tactical guidance that helps your ad dollars go further.

Can’t Make It Live?

Register anyway, and we’ll send the full recording straight to your inbox.

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Mar 31 2025
Win Higher-Quality Links: The PR Approach To SEO Success [Webinar] via @sejournal, @lorenbaker

Are you ready to master the art of earning high-quality editorial links?

Join us on April 9, 2025, for our exclusive webinar, “Win Higher-Quality Links: The PR Approach To SEO Success.” As Google’s AI-driven algorithms evolve, the importance of securing authoritative links has never been greater. Learn from the experts how to enhance your SEO strategy with proven Digital PR techniques.

Why This Webinar Is a Must-Attend Event

This session is designed for those looking to elevate their link-building strategies beyond traditional methods. Discover a data-driven approach that has helped large brands secure hundreds of top-tier links and media mentions.

What You Will Learn:

  • Effective Digital PR Processes: Uncover the step-by-step process and tools needed to earn contextual, editorial links from leading publications.
  • Strategic Insights: Learn how combining data insights with expert commentary can attract significant press coverage.
  • Success Stories: Examine real-world case studies from enterprise brands that have successfully implemented these digital PR strategies.

Expert Guidance From Kevin Rowe

Kevin Rowe, an expert in digital PR strategies for enterprise brands, will lead the webinar. He’ll share the methodologies he’s used to gain impactful links, helping you understand how to apply these strategies to your own efforts.

Interactive Q&A Session

The webinar will conclude with a LIVE Q&A session, offering you the chance to ask Kevin your detailed questions about digital PR and link building.

Don’t Miss Out!

If you’re aiming to earn links that truly reflect your brand’s expertise and drive SEO success, this webinar will provide you with the actionable strategies you need.

Reserve your spot now to start leveraging your brand’s data and expertise into authoritative media coverage.

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Mar 21 2025
Q2 SEO & AI Update: How To Track & Optimize AI Search Performance [Webinar] via @sejournal, @hethr_campbell

Are you ready to ensure your SEO tools deliver the most accurate, real-time data in 2025 and beyond?

With the constant evolution of Google’s search algorithms, staying ahead requires not just adapting to changes but anticipating them. Join us on March 27, 2025, for our in-depth webinar, “Q2 SEO & AI Update: How To Track & Optimize AI Search Performance,” where we’ll explore how SEO professionals and B2B companies can effectively navigate these changes.

In this session, you’ll learn:

  • SERP Data Accuracy: Why precise SERP data is essential for SEO success and strategic decision-making.
  • AI-Driven Search Impact: How AI is changing SEO tracking and the adaptive strategies you need to employ.
  • Evaluating SEO Data Providers: Key factors for assessing the reliability and long-term viability of your data sources.

Exclusive Insights from Industry Experts

Gain insights from Bright Data’s top specialists, who will share actionable strategies that you can implement immediately to keep your data accurate and powerful using APIs. Prepare for an enlightening discussion on adapting your strategies to leverage AI for enhanced SEO visibility.

Live Q&A: Get Your Questions Answered

The webinar concludes with a LIVE Q&A session, allowing you to ask our hosts about specific challenges and opportunities in optimizing for AI-enhanced SERPs.

Don’t Miss Out!

Prepare yourself for the future of SEO data collection and strategy with this powerful new webinar. Embrace the tools and knowledge necessary to dominate the new landscape of AI-driven search results.

Can’t attend live? No worries—register anyway, and we’ll send you the recording to ensure you don’t miss out on these crucial insights.

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Mar 19 2025
High-Quality Conversions: How To Optimize Your Website & Boost Growth via @sejournal, @lorenbaker

Ready to turn your site into a powerful growth engine in 2025? 

Watch on-demand as we unpack the strategies top brands use to optimize their sites for better search performance and more conversions in our exclusive webinar.

You’ll learn:

  • A comprehensive look at the five core focus areas of website optimization, and why they matter.
  • Practical tactics for improving keyword targeting, site structure, page speed, CTAs, and more.
  • The best tools and resources to track performance, identify opportunities, and refine your optimization strategy.

With Zack Kadish, Sr. SEO Strategy Director at Conductor, we’ll provide actionable optimization strategies you can start implementing on your website immediately.

Whether you’re new to website optimization or looking to fine-tune your approach, this webinar will equip you with the knowledge and tools to maximize your website’s potential.

View the slides below, or check out the full webinar for all the details.

Join Us For Our Next Webinar!

Unlock Local SEO: Online Review Trends Broken Down by Industry

Join us as we explore data-backed insights into the impact of reputation management, revealing key trends in customer feedback and review behaviors.

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Mar 17 2025
Unlock Local SEO: Online Review Trends Broken Down by Industry [Webinar] via @sejournal, @lorenbaker

Are you ready to transform your approach to online reputation management? With the evolving landscape of digital marketing, understanding how customer feedback impacts your business is crucial for success.

Why This Webinar Is a Must-Attend Event

Join us for our insightful webinar on March 26, 2025, titled “Unlock Local SEO: Online Review Trends Broken Down by Industry.” Dive into data-backed strategies from GatherUp’s analysis of tens of thousands of businesses to uncover the real impact of online reputation management.

In this session, you’ll learn:

  • Key Trends in Customer Feedback: Explore the latest trends in review volume, customer feedback, and Net Promoter Scores (NPS).
  • Star Ratings and Trust: Understand how new data on star ratings can significantly affect customer trust and conversion rates.
  • Best Practices for Reviews: Gain actionable strategies for increasing positive reviews and driving customer loyalty.

Expert Insights From GatherUp’s Specialists

Join our expert panel, including seasoned professionals from GatherUp, as they provide actionable optimization strategies that you can start applying to your website immediately. Whether you’re new to online reputation management or looking to fine-tune your approach, this webinar will equip you with the knowledge and tools to maximize your website’s potential.

Live Q&A: Get Your Questions Answered

Don’t miss the live Q&A session following the presentation, where our experts will answer your most pressing questions about reputation management and customer engagement.

Don’t Miss Out!

Embrace the future of reputation management in 2025. Join us live to stay ahead of the competition. Equip yourself with the knowledge to leverage customer feedback for better business outcomes.

Can’t attend live? No worries—register anyway, and we’ll send you the recording. Transform how you manage your online reputation. Register today!

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Feb 10 2025
[Expert Panel] Effortless Conversions: Close More Sales With AI Data [Webinar] via @sejournal, @hethr_campbell

Are you ready to elevate your lead generation and conversion strategies? With the evolving landscape of digital marketing, understanding how to optimize your campaigns and leverage AI for better efficiency, ROI, and customer retention is crucial.

Why This Webinar Is a Must-Attend Event

Join us for our upcoming webinar on February 19, 2025, “Effortless Conversions: Close More Sales With AI Data,” as we delve into innovative strategies that small business and agency marketers can employ to transform their approach to lead generation.

In this session, you’ll learn:

  • Effective Lead Tracking: Discover how tracking the source of your leads can lead to better personalization and increased conversions.
  • Cost-Per-Lead Reduction: Learn techniques to optimize your marketing budget and significantly reduce your cost-per-lead.
  • Automated Follow-Up Processes: See how automating personalized follow-ups, coupled with targeted coaching for your sales team, can ensure every lead is maximized.

Expert Insights From Zac Elbel and a Special CallRail Agency Partner Guest

Zac Elbel, alongside Stephanie Olive, Senior Director of Customer Experience at SMB Team, will walk you through the methods that have led to closed deals and reduced missed opportunities for countless businesses. Expect to hear success stories that demonstrate the transformative power of these strategies and how they can be applied to foster growth within your own business.

Live Q&A: Get Your Questions Answered

Stay for a live Q&A session following the presentation, where Zac and Stephanie will answer your most pressing questions about lead generation and optimization.

Don’t Miss Out!

Embrace the future of lead gen and conversion in 2025. Join us live to get ahead of the competition.

Can’t attend live? No worries—register anyway, and we’ll send you the recording. Equip yourself with the knowledge to revolutionize your marketing strategies. Register today!

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Feb 3 2025
2025 Marketing Trends: The End Of SEO? [Webinar] via @sejournal, @hethr_campbell

Finding it tough to keep up with AI’s impact on location marketing?

You’re not alone.

AI is reshaping location marketing, and now there’s a new buzzword in town: GEO (Generative Engine Optimization).

As search evolves, it’s crucial to stay ahead of the trends and ensure your strategy aligns with how AI and search engines process location-based content.

Join us for our upcoming webinar on February 13, 2025, “2025 Marketing Trends: The End Of SEO?” where we’ll demystify the latest trends and give you actionable insights to drive results in 2025.

Why This Webinar Is A Must-Attend Event

We’ll cover everything you need to elevate your location marketing strategy.

In this webinar, you’ll get:

  • The latest AI-powered tools and tech shaping the industry
  • 5 reasons why GEO should be your new go-to SEO tactic
  • How to balance authenticity with AI-driven marketing
  • Emerging trends and their impact on Location Performance Optimization (LPO) and your Location Performance Score (LPS)

Why This Webinar Is A Must-Attend Event

This session is packed with real-world tips to help you craft high-impact, ROI-driven strategies for 2025—because even superheroes need the right tools to navigate the future.

Live Q&A: Get Your Questions Answered

Stick around for an interactive Q&A, where we’ll answer your biggest questions about AI, GEO, and the future of location marketing.

Secure Your Spot Today!

Can’t make it live? No worries—register anyway, and we’ll send you the recording.

Get ready to supercharge your location marketing strategy. See you there!

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Jan 10 2025
How Performance Marketing + Brand Fuels Traffic Growth And Conversions [Webinar] via @sejournal, @hethr_campbell

Building a brand that fuels trust, loyalty, and long-term value is no easy feat. But with the right strategy, your brand can become the cornerstone of a high-performing marketing campaign that drives real results.

On January 16, 2025, at 2 pm, join us for an exclusive live webinar, How Performance Marketing + Brand Fuels Traffic Growth And Conversions.

Mordy Oberstein of Unity and SEJ’s Editor-in-Chief Katie Morton will dive deep into the vital connection between branding and performance marketing, sharing actionable insights that you can use to boost traffic and conversions right away.

Why This Webinar Is A Must-Attend Event

Creating a brand that inspires loyalty and maximizes conversions isn’t just about being seen—it’s about building a lasting impression.

With expert insights and real-world case studies, this webinar will empower you to elevate your brand’s impact and refine your performance marketing strategy.

Here’s what you’ll take away:

  • Proven tactics to extend Customer Lifetime Value and drive customer loyalty.
  • Insights into performance marketing trends—what users are searching for and how to capture their attention.
  • Case studies from industry leaders highlighting branding successes (and mistakes).
  • Why branding is the great equalizer in today’s crowded digital landscape—and how it can become your most effective driver of clicks and conversions.
  • Expert Insights From Mordy Oberstein and Katie Morton

Mordy and Katie will lead this discussion, sharing their expertise on creating brand synergy, increasing brand search volume, and using branding as a powerful tool for performance marketing success.

You’ll leave with actionable tips and strategies to ensure your brand stands out in 2025 and beyond.

Who Should Attend?

This webinar is perfect for:

  • Marketing leaders looking to maximize the impact of their branding efforts.
  • Performance marketers aiming to align branding with measurable results.
  • Business owners who want to cultivate loyalty and increase Customer Lifetime Value.

Live Q&A: Get Expert Advice

Stick around after the session for a live Q&A with Mordy and Katie, where you’ll have the opportunity to ask your burning branding and performance marketing questions.

Can’t make it live? Don’t worry! Reserve your spot, and we’ll send you a recording to watch on your own time.

Don’t miss this opportunity to revolutionize your branding strategy and drive better results in your performance marketing campaigns.

Reserve your seat today!

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Jan 6 2025
AI-Organized SERPs & Overviews: How To Win Visibility In The New Landscape Of SEO via @sejournal, @lorenbaker

Struggling to keep up with Google’s latest generative AI updates? Wondering how AI-organized SERPs and Overviews are impacting your SEO strategy? You’re not alone.

Join us for an exclusive webinar as we break down the newest developments in AI-powered search and share actionable insights to help you succeed in this evolving landscape.

Why This Webinar Is a Must-Attend Event

Google’s AI Overviews and AI-organized SERPs are reshaping how search engines display and rank content. To stay ahead, you need to understand how these features work and adapt your SEO strategy accordingly.

In this session, you’ll learn:

  • Fresh Insights from STAT Research – Discover data-driven takeaways from the latest AI Overviews research.
  • How AI-Organized SERPs Work – Unpack the mechanics behind these features and their impact on organic visibility.
  • Practical Strategies to Optimize for AI Features – Learn which keywords to prioritize, how to target AIOs, and what it all means for the future of SEO.

Expert Insights From Tom Capper

Leading the webinar is Tom Capper, who will dive into fresh data comparing the prevalence of AI Overviews by industry, geography, and search intent. He’ll also reveal the key factors that correlate with appearing in these AI-driven features.

Who Should Attend?

This webinar is perfect for:

  • SEO professionals aiming to adapt to AI-driven changes.
  • Digital marketers looking to maximize organic visibility.
  • Businesses who are eager to stay competitive in a shifting search landscape.

Live Q&A: Get Your Questions Answered

Stick around for a live Q&A with Tom Capper, where you can ask your most pressing questions about AI and SEO.

Don’t Miss Out!

AI-Organized SERPs and Overviews are transforming SEO, and the changes are accelerating. Join us live to stay ahead of the curve.

Can’t attend live? No problem—register anyway, and we’ll send you the recording.

Get ready to level up your SEO strategy with cutting-edge AI insights. Register today!

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