The Core Web Vitals Technology Report shows the top-ranked content management systems by Core Web Vitals (CWV) for the month of June (July’s statistics aren’t out yet). The breakout star this year is an e-commerce platform, which is notable because shopping sites generally have poor performance due to the heavy JavaScript and image loads necessary to provide shopping features.
This comparison also looks at the Interaction to Next Paint (INP) scores because they don’t mirror the CWV scores. INP measures how quickly a website responds visually after a user interacts with it. The phrase “next paint” refers to the moment the browser visually updates the page in response to a user’s interaction.
A poor INP score can mean that users will be frustrated with the site because it’s perceived as unresponsive. A good INP score correlates with a better user experience because of how quickly the website performs.
Core Web Vitals Technology Report
The HTTP Archive Technology Report combines two public datasets:
Chrome UX Report (CrUX)
HTTP Archive
1. Chrome UX Report (CrUX) CrUX obtains its data from Chrome users who opt into providing usage statistics reporting as they browse over 8 million websites. This data includes performance on Core Web Vitals metrics and is aggregated into monthly datasets.
2. HTTP Archive HTTP Archive obtains its data from lab tests by tools like WebPageTest and Lighthouse that analyze how pages are built and whether they follow performance best practices. Together, these datasets show how websites perform and what technologies they use.
The CWV Technology Report combines data from HTTP Archive (which tracks websites through lab-based crawling and testing) and CrUX (which collects real-user performance data from Chrome users), and that’s where the Core Web Vitals performance data of content management systems comes from.
#1 Ranked Core Web Vitals (CWV) Performer
The top-performing content management system is Duda. A remarkable 83.63% of websites on the Duda platform received a good CWV score. Duda has consistently ranked #1, and this month continues that trend.
For Interaction to Next Paint scores, Duda ranks in the second position.
#2 Ranked CWV CMS: Shopify
The next position is occupied by Shopify. 75.22% of Shopify websites received a good CWV score.
This is extraordinary because shopping sites are typically burdened with excessive JavaScript to power features like product filters, sliders, image effects, and other tools that shoppers rely on to make their choices. Shopify, however, appears to have largely solved those issues and is outperforming other platforms, like Wix and WordPress.
In terms of INP, Shopify is ranked #3, at the upper end of the rankings.
#3 Ranked CMS For CWV: Wix
Wix comes in third place, just behind Shopify. 70.76% of Wix websites received a good CWV score. In terms of INP scores, 86.82% of Wix sites received a good INP score. That puts them in fourth place for INP.
#4 Ranked CMS: Squarespace
67.66% of Squarespace sites had a good CWV score, putting them in fourth place for CWV, just a few percentage points behind the No. 3 ranked Wix.
That said, Squarespace ranks No. 1 for INP, with a total of 95.85% of Squarespace sites achieving a good INP score. That’s a big deal because INP is a strong indicator of a good user experience.
#5 Ranked CMS: Drupal
59.07% of sites on the Drupal platform had a good CWV score. That’s more than half of sites, considerably lower than Duda’s 83.63% score but higher than WordPress’s score.
But when it comes to the INP score, Drupal ranks last, with only 85.5% of sites scoring a good INP score.
#6 Ranked CMS: WordPress
Only 43.44% of WordPress sites had a good CWV score. That’s over fifteen percentage points lower than fifth-ranked Drupal. So WordPress isn’t just last in terms of CWV performance; it’s last by a wide margin.
WordPress performance hasn’t been getting better this year either. It started 2025 at 42.58%, then went up a few points in April to 44.93%, then fell back to 43.44%, finishing June at less than one percentage point higher than where it started the year.
WordPress is in fifth place for INP scores, with 85.89% of WordPress sites achieving a good INP score, just 0.39 points above Drupal, which is in last place.
But that’s not the whole story about the WordPress INP scores. WordPress started the year with a score of 86.05% and ended June with a slightly lower score.
INP Rankings By CMS
Here are the rankings for INP, with the percentage of sites exhibiting a good INP score next to the CMS name:
Squarespace 95.85%
Duda 93.35%
Shopify 89.07%
Wix 86.82%
WordPress 85.89%
Drupal 85.5%
As you can see, positions 3–6 are all bunched together in the eighty percent range, with only a 3.57 percentage point difference between the last-placed Drupal and the third-ranked Shopify. So, clearly, all the content management systems deserve a trophy for INP scores. Those are decent scores, especially for Shopify, which earned a second-place ranking for CWV and third place for INP.
Takeaways
Duda Is #1 Duda leads in Core Web Vitals (CWV) performance, with 83.63% of sites scoring well, maintaining its top position.
Shopify Is A Strong Performer Shopify ranks #2 for CWV, a surprising performance given the complexity of e-commerce platforms, and scores well for INP.
Squarespace #1 For User Experience Squarespace ranks #1 for INP, with 95.85% of its sites showing good responsiveness, indicating an excellent user experience.
WordPress Performance Scores Are Stagnant WordPress lags far behind, with only 43.44% of sites passing CWV and no signs of positive momentum.
Drupal Also Lags Drupal ranks last in INP and fifth in CWV, with over half its sites passing but still underperforming against most competitors.
INP Scores Are Generally High Across All CMSs Overall INP scores are close among the bottom four platforms, suggesting that INP scores are relatively high across all content management systems.
Find the Looker Studio rankings for here (must be logged into a Google account to view).
A memo by Shopify’s CEO Tobi Lütke sets a company-wide expectation for the use of AI not just throughout the company but also encourages employees to think about how their end users can use AI. Everyone needs to read this because it marks a pivotal moment in how everyone should be using AI to hundredfold increase what they can accomplish and to visualize how AI can be employed for end users as well.
The internal memo details a company-wide reflexive AI usage strategy, which means using AI as a matter of course. It sets the stage for reshaping how merchants use Shopify and points toward a future where entrepreneurship on Shopify is AI-native by design. The memo signals how AI is swiftly becoming central to how all businesses will operate, especially yours.
Reflexive Use Of AI
The heart of the memo is the CEOs encouragement of discovering how AI can be applied to every aspect of how work gets done internally, citing his own usage of AI and how he feels he’s only scratching the surface of how it can be integrated into his own workflow. He asks all employees to “tinker” with AI and encourage company-wide adoption so that the usage of AI becomes reflexive.
His use of the word reflexive is important because it means doing something without consciously thinking about it. The express meaning then is that he really wants AI everywhere and the reason for that is because AI has the ability to boost productivity not just ten times but a hundredfold.
Tobias advocates for the transformational qualities of AI as a productivity multiplier, citing the reflexive use of it for unlocking exponential gains in what can be accomplished at Shopify.
He wrote:
“We are all lucky to work with some amazing colleagues, the kind who contribute 10X of what was previously thought possible. It’s my favorite thing about this company. And what’s even more amazing is that, for the first time, we see the tools become 10X themselves.
I’ve seen many of these people approach implausible tasks, ones we wouldn’t even have chosen to tackle before, with reflexive and brilliant usage of AI to get 100X the work done.”
Workplace Expectations and Requirements
What’s important about the Lütke memo is that it sets expectations about the use of AI in the workplace in a way that should serve as an inspiration for how all workplaces may consider following as well.
Using AI effectively is now a fundamental expectation of all Shopify employees and it will be factored into the peer and performance review questionnaires. Employees will be mandated to demonstrate why AI cannot be used to accomplish goals before asking for more resources. The expectations for AI usage is not just about software engineers, it applies to all employees, including all the way to the top at the executive management level.
AI At Every Workflow Step
The memo sets the expectation that AI must be involved during the GSD (Get Sh*t Done) prototype phase and at a “fraction of the time it used to take.” Teams are also encouraged to envision their projects as if AI were also a part of the team.
He writes:
“What would this area look like if autonomous AI agents were already part of the team? This question can lead to really fun discussions and projects.”
And elsewhere:
“In my On Leadership memo years ago, I described Shopify as a red queen race based on the Alice in Wonderland story—you have to keep running just to stay still. In a company growing 20-40% year over year, you must improve by at least that every year just to re-qualify. This goes for me as well as everyone else.
This sounds daunting, but given the nature of the tools, this doesn’t even sound terribly ambitious to me anymore. It’s also exactly the kind of environment that our top performers tell us they want. Learning together, surrounded by people who also are on their own journey of personal growth and working on worthwhile, meaningful, and hard problems is precisely the environment Shopify was created to provide. This represents both an opportunity and a requirement, deeply connected to our core values of Be a Constant Learner and Thrive on Change. These aren’t just aspirational phrases—they’re fundamental expectations that come with being a part of this world-class team. This is what we founders wanted, and this is what we built.”
Learning, Collaboration, and Community
The other exciting part of Lütke’s memo for AI usage in the workplace is that he encourages employees to share their discoveries and breakthroughs with each other so that all employees can benefit from new and creative ways of getting things done with AI, to share all of their wins with each other.
“We’ll learn and adapt together as a team. We’ll be sharing Ws (and Ls!) with each other as we experiment with new AI capabilities, and we’ll dedicate time to AI integration in our monthly business reviews and product development cycles. Slack and Vault have lots of places where people share prompts that they developed, like #revenue-ai-use-cases and #ai-centaurs.”
Takeaways
Lütke’s memo shows how AI is radically changing the workplace at Shopify and how it can spread across every workforce, including your own.
Shopify is envisioning the next stage of ecommerce entrepreneurship, AI-everything, where AI is an ubiquitous presence for merchants. This is an example of the kind of leadership all entrepreneurs and small businesses should have, to start thinking of how they can integrate AI for themselves and their customers instead of lowering the window blinds to spy across the street to see what competitors are doing.
Bring your Shopify products to life in Google searches. Highlight product variants that shoppers care about—color, size, pattern, material and audience demography—and watch your clicks and sales soar.
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To access the Yoast SEO for Shopify product variant schema, you just need to:
Open your Yoast SEO app and select a product.
Click on the Schema tab in your editor.
Confirm your variants and enhance your listings.
About Yoast for Shopify
Yoast SEO for Shopify makes SEO for your online store easy for everyone. It gives you the tools and guidance to do SEO yourself. Let us worry about your technical SEO so that you can focus on other aspects of your business. With multiple integrations with Semrush, Judge.me, Ali Reviews, Loox, Opinew, Weglot and Langify to help you get more out of the online store.
When I first started working in marketing, Yoast SEO was the first plugin I used. Today, I work with the tool that I depended on the most. I’m Carl Henry, my background is in SaaS growth marketing with a focus on content. I like basketball, padel, painting, and gaming.
People are making more purchases online, whether from home on a laptop or on their mobile phone while on the go. In 2025, retail e-commerce sales are estimated to exceed 4.3 trillion U.S. dollars worldwide, and this number is expected to go up in the following years. Naturally, this rise in online shopping has come with a surge in online stores worldwide. How can you make sure your online store stands out and reaches the right people? Ecommerce SEO can help drive up those sales numbers. In this guide, we’ll explain every aspect and help you get started!
Table of contents
What is ecommerce SEO?
Ecommerce SEO concerns all the tactics you can use to gain more visibility and organic traffic for your online store in search engines, like Google. These tactics focus on the technical and content sides of SEO. By optimizing your store you can get a dependable stream of targeted traffic to your site. This, in turn, should lead to more sales.
Branding is key
You are one of the millions of companies trying to sell something online. Of course, you might think you’re unique, but, in most cases, that’s not true. In most niches, you compete with dozens, if not hundreds or even thousands of others. What you need to do is stand out. But how?
First of all, you need to write down your mission. Your mission will clarify what you – and your customers – want your business to be. This will help you identify your USPs (unique selling points) and create a strong brand that resonates with your audience.
Example of strong branding across platforms by Tony Chocolonely.
Building a recognizable brand is not just about visuals like a logo or the colors you use, but also your tone of voice or your handling of customer requests. Being present on the right platforms and showing your audience that you are trustworthy and there to help them. How you present yourself to the outside world makes all the difference. Branding helps you get inside people’s minds and stay there. But stay genuine and fit your branding to your audience.
SEO helps online stores get found by the right customers at the right time. Unlike ads, which stop when you stop paying, strong SEO keeps bringing in shoppers over time. A well-optimized store makes products easier to discover, builds trust, and reduces reliance on paid traffic.
Carolyn Shelby – Principal SEO at Yoast
Technical ecommerce SEO
To get properly started we need to look at the technical aspects first. Here, we’ll go over some important considerations for your online store.
The importance of good hosting
One of the simplest but most impactful things you can do is choose the right hosting for your site and upgrade your hosting plan when needed. Starting out, it might not make sense to drop hundreds of dollars for an extensive hosting plan. But once you reach a certain level, it makes all the sense in the world. Good hosting makes your site faster, pages load properly, and you’ll be able to handle more traffic than ever before. It can also better handle the crawling efforts of Google and other search engines, making it easier for them to index your URLs.
Most hosting providers offer several packages with uptime guarantees, scalability options, dedicated support, et cetera. Find a hosting provider specialized in ecommerce, and don’t try to take the cheap route.
SSL is essential for ecommerce SEO
Long gone are the days when having an SSL certificate for your site was optional. When you are selling something and/or collecting customer data in any way, you need to do so in a secure environment. No one will leave their credit card details on a website that is not adequately secured.
There are other benefits to having a properly secured website. Google, for instance, has said many times that having an SSL connection can give your site a ranking boost. In addition, many of the newer internet technologies like HTTP/2 only work on websites that use HTTPS connections.
Make your site visible through crawling and indexing
You probably want to have all your pages shown in Google, but not being mindful of this can backfire. For example, indexable results from your internal search engine, URLs with parameters from your faceted navigation or product filters, outdated content, temporary pages, and test content can be considered useless URLs. If you have a ton of them, Google will spend a valuable part of your crawl budget indexing those instead of crawling and indexing the pages that you do want to show up in the search results.
Use your robots.txt file to control what search engines can and can’t do on your website and adequately use meta robots tags to block stuff that doesn’t make sense to show in the search results. Also, to get Google to crawl your store correctly, you need optimized XML sitemaps that list your most essential pages.
Improve the URLs of your online store
Getting your URLs right is a crucial aspect of ecommerce SEO. Unreadable URLs make it harder for search engines and site visitors to understand your products. And online stores tend to have a ton of URLs. Usually, every single product has its own URL and every product variation also comes with its own URL. On top of that, things like faceted navigation can generate an endless stream of URL variants. If Google finds the same products on multiple URLs, how will it know which one to show in the search results?
Help search engines by minimizing the number of URLs on your online store to prevent confusion and unnecessary crawling. Check your paginated search results and see if all of these have a unique URL. Give your URLs descriptive names to help search engines identify the contents, so change URLs like /sweaters/323551 to /sweaters/ugly-christmas-sweater. Follow Google’s advice on how to design a URL structure for ecommerce websites.
Be aware of duplicate content
This endless number of URLs showing the same content can cause another SEO issue you want to prevent. If they find duplicate content on multiple pages, search engines won’t know which URL to show which can lead to lower rankings for all pages involved. So make sure to check how your ecommerce CMS handles product variations and faceted navigation. You can use a canonical URL to signal to Google what the original version of a page or product is.
Duplicate content is also a risk when you use product descriptions provided by manufacturers, which are used on other websites. Although you’ll be competing with content on other websites, it will make your product page stand out less. Leading to search engines favoring other websites that do write their own product descriptions.
Add structured data to your products
Structured data lets you describe your products and business information to Google. This makes it easier for the search engine to understand your business and products. In return, you can get rich results like highlighted product information. You can use structured data to provide details like titles and descriptions, stock and shipping details, SKUs, prices, reviews, ratings, and product images for products. Using these details, Google can highlight your products in diverse ways and various locations, like Google Images and Shopping.
With product structured data your products can be highlighted in Google Images (for example).
You can also use structured data to provide business information. Google uses this data to verify whether you say who you say you are. It cross-references the information it finds on your site with what it finds on Google Business Profile. So make sure to keep this information (f.e. location, phone number, opening hours) up to date and consistent. If you want to add structured data to your products (or other pages), the structured data feature in our WordPress plugin and Shopify app might be worth checking out.
Improve your mobile shopping experience
Many people do their online shopping on a mobile phone, and that number is only growing. That’s why your mobile site has to offer a great shopping experience, similar to your website shown on a computer. We call this mobile parity. Your mobile pages should load quickly, work properly, and have no unnecessary distractions. People should not have to wait for your page to load, only to be confronted with things jumping around and buttons that aren’t clickable.
Example of desktop and mobile version of a website: Etsy
Keep the design of your mobile site simple while still offering the branding experience that people are familiar with. Especially on your product pages, you should offer a minimal amount of distraction to get people to convert as quickly as possible. Make sure that your theme is responsive and scales appropriately to all screen sizes without having multiple designs. Give extra attention to the readability of your pages, especially those with more than a bit of text, like product pages or blog posts.
Optimize the page speed of your online store
Site speed is an ongoing challenge for most websites, especially since Google has declared it a ranking factor. For ecommerce sites, that’s even more important because a slow store can cost you customers. It is proven repeatedly that people will more likely buy from an online store with proper page speed. It’s also a vital part of another ranking factor, page experience.
How you improve the loading times of your store depends on the type of store you’re running. Hosted platforms like Shopify and Wix have built-in performance enhancements, like a CDN and image optimization options. For these SaaS platforms, you’re somewhat limited to the choices they make. If you run a WooCommerce store on WordPress, you have more control over your performance. You can choose your hosting plans, your CDN, your cache management, et cetera. Of course, there is no wrong solution. Pick whatever fits your goals and budget.
Improve your code
Many of the performance improvements you can make are found in your code. Make sure that the code of your theme is lean and mean. Fix scripts that block the rendering of your content in the DOM. Minify your code and try to add lazy loading to images where it makes sense. Don’t rely on JavaScript for loading critical functionality and content.
All the evergreen site speed tactics should also be applied to your online store. Think optimizing your images, uninstalling unnecessary apps and plugins, updating your CMS and plugins, optimizing your caching, minimizing the number of HTTP requests, asynchronously loading scripts, et cetera. To get an idea of where you should start, make sure to look at the Core Web Vitals.
User experience improves conversion rates
Related to technical SEO and branding, it’s important to be aware of the overall experience your online store offers its users. You need to help customers feel safe and welcome before they are ready to buy from your store. A well-optimized online store is a joy to use, offers a safe and secure buying experience, and loads in no time — both on mobile and desktop. Photography, typography, and content also contribute to user experience.
User experience is also about taking away frustrations and barriers for users to reach their goals quickly. It’s about optimizing product pages, CTAs, and payment flows to get people moving through the process without issue. Focusing on user experience can help you improve your store’s conversion rates. In addition, it builds a relationship with the customer and helps them come back for more. Build brand loyalty through a pleasant user experience. So add an option for guest checkout, make your site search work, improve the text on your CTAs, and offer proper faceted navigation. To give a few examples.
Don’t underestimate the importance of content
Content is, and will remain, still a very important part of SEO. Ecommerce SEO is no exception to this rule. Having great content on your website, and a proper content SEO strategy can help Google and your customers choose your shop above your competitors.
Keyword research for your online store
An important aspect is figuring out which keywords you can target — and which keywords your potential customers are searching for. It gives you a better sense of the competition and the landscape you are operating in. While doing keyword research for your online store, you’ll also uncover different search intents. Often enough, the customer doesn’t follow a straight line in their buying journey.
However, you can guide potential customers during their buyer journey with helpful content in the right place at the right time. For this, you can use proven marketing strategies like the AIDA model (Attention, Interest, Desire, Action) to guide a customer from discovering their need to guiding them to a purchase. At any touchpoint during their journey, you need to be there to stay part of their buyer journey. Keyword research will help you uncover the terms searchers use during the different sections — helping you write content that is valuable and on point.
Improve category pages for ecommerce SEO
Often, category pages can be easier to rank than individual product pages. You can set them up to target a broader set of terms instead of one specific product. Your keyword research can help you use keywords that your audience searches for. Give your category pages a good title and meta description featuring the keywords you want the page to rank for. In addition, pick a proper URL structure for your category pages. Keep them short and focused.
Add a piece of text to the category page to give Google and customers more insight into what this page holds. Don’t overdo it, though; it doesn’t have to be a wall of text. Just ensure that it is written for humans and isn’t stuffed with your keywords.Add great product images to your category pages and link to them from other relevant pages on your website.
Again, consider search intent here; category pages should target and offer solutions for ‘browsing’ behavior. This differs from what you do with individual product pages. For category pages, you want to rank for “Black Dresses” while your product page might want to rank for “Black Dress”.
Add a blog to your online store
One of the most important ways of promoting your online store is via content marketing. Adding a blog to your site gives you a range of options to rank in the search engines and attract a new wave of customers.
While your product descriptions and landing pages allow you to talk about specific products, a blog can be much more flexible. Here, you can dive deeper into your product, your business, and topics related to what you sell. Just make sure it’s relevant to the people you’re trying to target.
Zappos has a great blog with excellent content on various relevant topics.
With high-quality content, you show that you are passionate about your product and that you are an expert on the topic. Trust and expertise are crucial factors for Google and visitors to find the business they want to buy their products from.
Relevant content has a great chance of ranking if you target the right keywords. You can write all-encompassing, authoritative cornerstone content that you can use as a base for your content strategy. Supporting those articles, you can go into more detail about specific aspects. For instance, the guide you are reading now is supported by numerous articles on ecommerce SEO topics which are all interlinked.
Improve your product pages for SEO and conversion
Your product page is where the magic happens. Here, you want your customers to hit that buy button without hesitation. But what are the aspects of an excellent product page? What can you do to improve your product page SEO?
Write great titles and meta descriptions
The words you use to describe your articles are essential. Of course, this also goes for the words you provide for your product to be used in the SERPs — the titles and the meta descriptions. In 2021, Google was actively rewriting more page titles than ever. According to them, too many sites were using non-descript or spammy titles. Therefore, it is even more important to improve your titles and keep an eye on what Google is showing for your products.
Using WordPress/WooCommerce SEO plugins and Shopify SEO apps like Yoast SEO for Shopify, you can set up templates for both titles and meta descriptions, so they follow a similar pattern. This saves you time, and you won’t have to do everything by hand. Of course, you should write everything by hand for your most important articles and pages. Make them stand out!
Write your own product descriptions
We already touched on this topic briefly while discussing the risk of duplicate content. To prevent your product descriptions from being the same as 100+ online stores out there, you need to write them yourself. If you have a ton of products, start with the ones most important or most valuable.
Be sure to write in the language your audience uses to find and describe these products. Don’t use jargon or made-up words that only a few people will understand. Good product descriptions are easy to grasp and easy to read. Also, stay away from walls of text — use a good header hierarchy and break up the text with paragraphs and lists for readability.
Add unique, high-quality product photos
Excellent product images are another great way to set yourself apart from your competitors. Your customer wants to see your products in detail. Even if you have an offline store as well, photos show what your products look like and give you that edge over competitors who just use the images provided by the manufacturer. Try to take authentic photos and do it yourself. Make sure they are high-quality and show your product in use to show what it looks like in real-life situations.
Everlane combines great product photography with animated GIFs to show their backpack in use.
If you’ve shot good photos of your products, optimize them for the right size, compress them and give them a proper SEO-proof name. Use the product name in the image file name and the alt text when you upload it to your store.
Add reviews of your product or service
Reviews are incredibly important for your business. Collect them, display them and add review and ratings structured data. It can nudge customers to buy your product or service. It also helps Google turn those reviews into highlighted listings in the search results — with stars and all.
Fable England shows a reviews tab next to their products that allows you to scroll through reviews.
Most shoppers look up reviews before buying a product or deciding on a service. While the availability of reviews on your product pages helps build trust, they need to be genuine. Don’t publish fake reviews or only publish the ones that paint your product or service in a positive light. Even negative reviews have a place! What’s more, how you respond to negative reviews says a lot about you and your business.
Add related products for cross-selling and internal linking
To increase the conversion rate and the total amount spent per cart, you can use a variety of tactics. One of those tactics is adding related products on your product pages and even on your checkout screen, although you need to test that second option so that it doesn’t harm the checkout process.
The same goes for a list of alternative products for the one a customer is looking for. An ‘Other customers also look at’ feature helps uncover more products for your customers, plus it helps them reach their goal more quickly. In addition, this helps your internal linking as well. By doing this, you make it easier for customers and search engines to reach different parts of your site.
Improve the shopping experience with filters
For online stores, faceted navigation is a must-have on category pages. Faceted navigation — also known as product filters —, lets users filter their search to a more manageable level. We all know filters like size, price, color, brand, et cetera. Offering ample filter options genuinely improves a shopper’s experience on your site. Filters give them the possibility of finding a product with much less friction.
Filtering (subcategories, availability, price, country) on a category page of Ten Thousand Villages.
When set up correctly, they should work without issue. The problems with faceted navigation start whenever this system spits out a massive amount of indexable URLs, thanks to the filtered parameters. This could lead to duplicate content, index bloat, and crawling issues. These URLs mustn’t get indexed by Google.
Handle out-of-stock products
Every online store will eventually reach a point where products run out of stock. How you deal with that is more important. Manage expectations by showing when this product will be back in stock. Or offer ways to keep them in the loop by offering to send an email when it’s available again. There’s more you can do to handle products that are out of stock, but it is important to act upon it to show potential customers and Google that you’re active and trustworthy.
Site structure, navigation, and internal linking
Site structure is essential for every site — and the larger your site is, the more important it gets to keep it under control. Setting everything up transparently helps customers and search engines find their way on your ecommerce site easily. As Google uses the structure to understand your site, you need to think about how you link everything together. With proper internal linking, you can signal to Google which pages are the most important ones. It will prioritize these over other, less-linked pages.
Think about your navigation
The same goes for your navigation. Well-thought-out navigation doesn’t just please Google, but users as well. Search engines like Google use the navigation of your online store to uncover your content. They also use your navigation and your site structure to connect the various parts of your site.
Google, for instance, advises shop owners to add links from menus to category pages, from category pages to sub-category pages, and finally from sub-category pages to all product pages. It’s vital to link to all the products you want to have indexed. Don’t forget to add your most important pages and categories to the footer, as that is important real estate!
Don’t forget about internal linking
Other than having a proper navigation and site structure in place, you also need to link related content to each other. This shows search engines what pages and topics are related to each other and which pages are most important. It also helps site visitors find other related content or pages to the page their currently on, keeping them on your site and helping them find what they are looking for. When you have a blog, internal links also give you a great opportunity to link directly to specific products or categories that are related to that topic. Use internal linking to show the importance of pages and help users navigate through your site.
Link building for online stores
You shouldn’t underestimate the power of link building. These are links from other websites leading to your products and/or content. This is, to this day, an important ranking factor for search engines. Not just having as many links to your website as possible, they need to come from relevant websites and make sense.
You need to publish content that people will link to for this to happen. That doesn’t strictly have to be a blog post, but that could also be a buying guide, an infographic, a tool that helps people make decisions, original research, et cetera. Excellent, unique content has a bigger chance of getting links from relevant sites and people.
Another link building strategy is to reach out to your local community to get them to talk about you. Or you could invest in influencer marketing and digital PR to boost your online store.
Marketing and ecommerce SEO
You can sit and wait for people to show up in your online store, or you can act. While not technically SEO, marketing is still at your disposal — and there’s a lot you can do. We’ve already talked about content marketing, but we’ll also discuss social media, ads, and video marketing.
Social media
Everybody knows social media can do a lot of good when used right. So, use it to your advantage. It won’t help your store rank better, but it can help you get and build an audience. It can function as an extension of ecommerce SEO, and it is a wonderful way of contacting your customers. Social media marketing is essential for your branding — it’s where people can see you and what you do. Make the most of it!
Video marketing
Video is huge, and its growth is nowhere near stopping. Invest in video SEO if you have the budget. Just make sure it looks good and represents your business. With video, it’s important to know what you want to achieve. Do you want to get recognized on YouTube and have your videos rank well there? Then that’s where you should focus your attention as simply adding a few videos to your store won’t help in this situation.
Do you want to produce the best videos on your ecommerce site? Then you need to think about where you want to host these and how to make them click with your audience. Want videos to do well in the organic search results? That’s something else entirely. Figure out if you want to focus on videos for YouTube or your own site.
Running paid ads
Running ads in the search results is another way to stand out from the crowd. It gives you the option to bid for specific keywords and — depending on your niche — can get you a relatively cheap way to the top of the search results.
Fledgling stores often rely on paid ads to get noticed in the search results. There’s nothing wrong with this, of course. But, with paid ads, you must keep paying, or else your stream of customers will dry up. It’s not a sensible strategy to just focus on running paid ads. Combine it with SEO, social media, and content marketing.
Google Shopping feed/Merchant Center
While it is good to focus on getting your products found in Google’s organic search results, most online stores also put effort into Google Shopping. Google helps customers find the best products for the best prices in the Shopping section. In 2020, Google made it free for merchants to add their products to the Shopping section. Simply sign up for Google Merchant Center, correctly fill in all the required data about your business and follow the guidelines.
Local SEO for ecommerce
If you combine your online store with a brick-and-mortar one, you must also focus on local SEO. Discover how your online and offline stores can support each other to strengthen each other. Write content optimized for your locale and build good landing pages that help you get noticed for searches in your area. We also offer a local SEO plugin that can help you optimize your website for a local audience. For instance, it adds proper business location schema structured data for your shop and helps you get your details in Google Maps.
Is your online store on Shopify or WordPress?
Shopify is one of the biggest ecommerce platforms out there. And WordPress powers around 43% of all websites worldwide. Both WooCommerce and Shopify are excellent choices for your online store.
For WordPress sites, many of the ecommerce stores are powered by WooCommerce. It’s a solid platform that does a lot out of the box. Put the ecommerce tips from this guide into practice, and you are well on your way to an optimized store.
If your online store is on Shopify, you’ve chosen a platform focused on ecommerce. It comes with pretty much everything you need straight out of the box. If there is something you’re missing, there are tons of apps that can help you out. Although most SEO advice is platform agnostic and this guide will already give you lots of input, we also have a guide on Shopify SEO to help you get your Shopify store ranking high.
WooCommerce SEO plugin by Yoast SEO
To help you quickly set up WooCommerce for optimal SEO, we built the WooCommerce SEO add-on for Yoast SEO. Our WooCommerce SEO plugin adds several extra features while also improving the code WooCommerce puts out to make it more understandable for search engines. It’s an essential tool if you want to get the most out of our WooCommerce store. You can use this add-on with both the free and Premium version of Yoast SEO.
Yoast SEO for Shopify app
One of the most remarkable aspects of Shopify is that you can improve your store by running apps. There are apps for everything, from review management to email marketing and image optimization to cross-selling products. One of the most popular categories is ecommerce SEO, and we’re proud to offer a Yoast SEO for Shopify app as well.
Our app improves the technical SEO of your Shopify store while also offering features that help you produce the best possible product-related content. It comes with SEO and readability analyses, various controls for handling how Google crawls your site, and an impressive Schema structured data implementation that instantly helps search engines understand your products.
The Yoast SEO for Shopify app when you’re working on your product page.
All about ecommerce SEO
That’s it! You’ve just learned a lot. But although this is billed as a thorough guide, a complex topic like ecommerce SEO cannot be contained in one single guide. Where possible, we’ve linked to related articles that go deeper into a specific detail — read these to expand your knowledge!
Edwin is an experienced strategic content specialist. Before joining Yoast, he worked for a top-tier web design magazine, where he developed a keen understanding of how to create great content.
Over the years, Shopify has become a leading platform for entrepreneurs looking to tap into the dropshipping model. This approach allows sellers to offer a wide range of products without the hassle of managing inventory or logistics. Understanding how to use SEO effectively is crucial if you want to fully take advantage of the opportunities dropshipping with Shopify provides.
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Understanding dropshipping on Shopify
Dropshipping is a distinct way for sellers to approach ecommerce. Dropshipping helps you start and scale an online retail business with minimal financial risk by eliminating the need for inventory management and upfront product investments.
What is dropshipping?
Dropshipping is a fulfillment method where a seller operates an online storefront without holding any physical inventory. Instead, the seller partners with third-party suppliers who manage inventory and logistics, shipping products directly to the end customer. This business model minimizes upfront costs and overhead, enabling you to offer a wide array of products and swiftly adapt to market trends. However, success in dropshipping hinges on strategic supplier relationships, effective digital marketing, and exceptional customer service to meet consumer expectations.
Key benefits of dropshipping
It’s very easy to build an online business based on dropshipping. It doesn’t cost that much to get started. Since there’s no need to purchase inventory upfront, you can start your businesses with less capital.
This business offers great flexibility and scalability. With no physical inventory, you can easily add or remove products and scale your business according to demand. The same goes for the choice of products. Access to huge numbers of products from suppliers worldwide allows you to diversify your offerings and cater to customer needs.
Last but not least, it doesn’t matter where you are located. You can manage your online business from anywhere worldwide with an internet connection.
The ethics of dropshipping
Dropshipping can sometimes raise questions about ethics, especially as more people care about sustainability and fair treatment. As a dropshipper, you can positively impact by choosing suppliers who treat their workers well and use environmentally friendly materials. This means offering products made under fair conditions and that don’t harm the environment. Being clear about your commitment to these values can help you earn the trust of customers who care about making responsible choices.
Sustainable packaging and efficient shipping methods can further show your dedication to protecting our planet. Focusing on ethical practices and following rules and regulations helps you build a business that thrives and supports the well-being of people and the environment.
You can build a successful dropshipping business, but it often requires more dedication and effort than many initially expected. Although dropshipping takes out the logistics part, the other challenges of launching and running an ecommerce business remain. As the owner, you’re tasked with handling returns, managing repair or warranty issues, responding to customer inquiries, and ensuring your products are both high quality and legally compliant. These are the kind of responsibilities many frequently underestimate.
Why choose Shopify for dropshipping?
Shopify is a flexible and user-friendly ecommerce platform that makes the dropshipping process easier. It offers seamless integration with various dropshipping apps, allowing sellers to easily add products to their stores. Shopify’s expansive ecosystem supports everything from payment processing to marketing, making it an ideal choice for dropshippers of all experience levels. With Shopify, you can start a dropshipping business with minimal investment.
Even some multi-million dollar companies have started as a dropshipping business, like Gymshark
How to start dropshipping on Shopify
Select a niche that aligns with your interests and market demand to start dropshipping with Shopify. Research potential products and reliable suppliers using Shopify’s app store to find tools for product selection and order fulfillment.
Once your store is set up, create an engaging user experience and optimize your product listings. Effective marketing strategies should also be implemented to attract and retain customers.
Choosing Shopify as your dropshipping platform gives you access to a powerful toolset. These tools help you simplify your operations and enhance your business’s growth potential. Whether starting from scratch or looking to scale an existing venture, Shopify gives you the flexibility and support you need to thrive in ecommerce.
A quick start guide on how to drop ship on Shopify
Starting a dropshipping business on Shopify is straightforward. Here’s a step-by-step guide to get you started:
Create a Shopify account. Go to Shopify’s website and sign up for a free trial. Once you’re ready to launch, choose a pricing plan that suits your business needs.
Select a niche and products. Research potential niche markets that interest you and have demand. Use tools like Google Trends and market research to select products that appeal to your target audience.
Find reliable suppliers: Use Shopify’s app store to find dropshipping apps like Zendrop or Spocket to source products. Choose suppliers known for quality products and reliable shipping.
Set up your Shopify store. Customize your store with a memorable name and logo. Use Shopify’s themes to design your storefront and create a seamless shopping experience.
Add products to your store. Import products from your dropshipping app to your Shopify store. Write detailed product descriptions and set competitive pricing.
Configure payment and shipping settings. Set up payment gateways like PayPal or Shopify Payments and determine shipping rates and options that suit your business model.
Launch your store. Review all settings and ensure everything functions smoothly. Publish your store and start marketing to attract customers.
Shopify supports a ton of dropshipping platforms
SEO is key for Shopify dropshipping success
If you are in the dropshipping business, you are probably not alone. Even if you have picked a good niche, there’s still competition. To get traffic and potential customers, you need SEO (Search Engine Optimization). Shopify SEO is crucial for the success of any dropshipping store.
With SEO, you optimize your online store to improve its visibility in search engine results. The goal is to attract organic traffic without relying heavily on paid advertising. If you implement these SEO strategies well, you can significantly enhance visibility, drive traffic, and increase sales for your store.
SEO strategies for Shopify dropshipping
SEO for drop shippers is not that different from other types of ecommerce SEO. The main goals are getting your site structured properly, well-optimized in terms of performance, and filled with excellent, well-researched, and targeted content. This will help Google find, index, and rank your products.
But remember that getting Google to index and rank brand-new websites is harder than ever. Getting Google to see your site positively takes a lot of work. It will take quite a while before every one of your products is indexed—if that even happens. Be sure to set up a Search Console account to see your store’s indexing status and use the feedback provided to improve your store.
Last but not least, you should always monitor what you are doing. Analyze your SEO performance using tools like Google Analytics and Shopify Analytics. Monitor key metrics such as organic traffic, engagement, and conversion rates — find issues, fix and improve.
Keyword research and strategy
Keyword research is key in all types of SEO. Use tools like Google Keyword Planner, Ahrefs, and Semrush to identify relevant keywords that potential customers are searching for. Focus on long-tail keywords that reflect specific search intents, such as “eco-friendly yoga mats” or “durable waterproof hiking boots for women.” After that, develop a keyword map that aligns with your product categories and pages, and make sure that each page targets specific keywords without overlap.
On-page SEO optimization
Optimizing individual pages and writing unique content is a major part of drop shipper SEO. Write unique and engaging product descriptions highlighting each product’s benefits and features. Avoid using generic manufacturer descriptions to ensure originality and relevance.
Next, structure your content with headers and subheaders. Use H1, H2, and H3 tags to structure your content. Each page should have a clear hierarchy, with primary keywords in the H1 tag and supporting keywords in subheaders.
Write compelling product titles and meta descriptions that include target keywords. Use tools like Yoast SEO for Shopify to optimize these elements, and make sure they are engaging and informative.
Technical SEO
For the technical part of the story, focus on site speed and mobile optimization. Make that your Shopify store loads quickly and is mobile-friendly. Use tools like Google PageSpeed Insights to identify and fix performance issues. Also, make sure there are no security and trust issues on your website. Do make sure your site is accessible and complies with web accessibility standards.
Image optimization
Image SEO is a big part of SEO for dropshippers. Use unique images if possible. Make sure images are compressed and optimized for fast loading times without compromising quality. Shopify does a lot of this by default, but it doesn’t hurt to keep an eye on it. Also, use descriptive file names and alt attributes for all product images. This improves image search visibility and enhances accessibility for users with visual impairments.
Content marketing and blogging
You should invest in content marketing to help rank for more terms and show authority. Develop a content marketing strategy with a blog featuring informative and engaging content related to your niche. Topics could include “The Benefits of Sustainable Fashion” or “How to Choose the Right Yoga Mat.” Use internal links within blog posts to direct readers to related product pages, enhancing the user experience and SEO value.
Schema markup and rich snippets
Proper schema structured data implementation for your products is essential if you want them to stand out in the search results. Add product and related properties to your schema markup to provide search engines with easy-to-understand data about your products. This can enhance search result listings with rich snippets, such as product ratings, shipping policies, and prices.
Building quality backlinks
Focus on acquiring high-quality backlinks from authoritative and relevant websites. Engage in guest blogging, participate in industry forums, and collaborate with influencers to gain valuable links. Avoid blackhat tactics like buying links or using link farms, as these can lead to penalties from search engines.
Making the most of Yoast SEO for Shopify
Use the Yoast SEO app for Shopify to streamline your SEO efforts. This tool offers insights and recommendations for optimizing content, managing meta tags, and improving readability, making it easier to implement effective SEO strategies. It even has AI-powered tools to help you write titles and meta descriptions.
Yoast SEO for Shopify has a suite of tools that help you improve the visibility of your dropshipping store
More SEO tips
There’s always more to do with Shopify SEO, so keep working on your dropshipping store. For instance, if your dropshipping store has a local component, optimize for local SEO by setting up a Google My Business profile and ensuring consistent NAP (Name, Address, Phone Number) information across directories.
You can also create specialized landing pages for specific campaigns or product categories. These pages can target niche keywords and provide a focused experience for visitors, improving conversion rates.
AI and automation tools for dropshipping SEO
It’s 2024, so you can use AI tools to enhance your SEO strategy and speed up the work. Use AI to generate content ideas, optimize product descriptions, and analyze competitive keywords. Remember to give it the human touch, though!
You need SEO to succeed with Shopify dropshipping
SEO is an important component of a successful Shopify dropshipping business. While it requires patience and consistent effort, the rewards for increased visibility and sales potential are significant. Implementing these SEO strategies, including tools like Yoast SEO for Shopify, helps you position your Shopify store for long-term success in the dropshipping business.
Edwin is an experienced strategic content specialist. Before joining Yoast, he worked for a top-tier web design magazine, where he developed a keen understanding of how to create great content.
Standing out in the crowded marketplace is crucial for any online store. For Shopify merchants, optimizing SEO titles and meta descriptions is an important step in gaining visibility and attracting potential customers. AI-driven tools like Yoast SEO for Shopify have made this process more efficient and impactful.
SEO titles and meta descriptions are HTML elements that communicate your web page’s content to search engines and users. While these do not directly impact rankings, these components significantly influence click-through rates (CTR) by acting as your virtual calling card in the search results. A well-crafted meta description can entice users to click on your link over others in search engine results pages (SERPs). While Google loves generating them automatically, you can still influence what they show.
How AI is transforming Shopify SEO
Integrating AI in SEO has changed how we all approach optimization tasks. A ton of innovation is happening right now, from AI tools automating keyword research to content creation and from on-page SEO to providing merchants with deeper insights into user intent and consumer behavior. AI can improve the user experience by predicting user needs and customizing content delivery. Ultimately, we are all looking to boost engagement and SEO performance.
AI-generated features for Yoast SEO
As a merchant, you can streamline your Shopify SEO work using AI in your SEO strategies. Our Yoast SEO for Shopify SEO app uses AI to automatically generate SEO titles and meta descriptions that are both keyword-rich and engaging.
One of the most time-consuming aspects of SEO is crafting unique and engaging titles and meta descriptions for each product and page. We’ve built generative AI technology to speed up this process. Thanks to Yoast AI Generate, we can generate optimized titles and descriptions that align with what search engines and users seek. This saves time and ensures consistency and relevance across your site.
Using Yoast SEO on your Shopify store makes improving your SEO much easier. The app handles technical SEO tasks automatically and gives clear feedback with simple color-coded signals. This makes it perfect for beginners just getting started with SEO while also being powerful enough for experts. Plus, Yoast SEO includes access to helpful courses to boost your knowledge.
It also creates structured data to help your store achieve rich results, making it stand out in search engines. With 24/7 support and straightforward tips for optimizing your content, Yoast SEO tackles common challenges. It helps you save time doing SEO tasks and getting noticed in search results. This way, you can focus more on running your business while ensuring your store is easy to find online.
Of course, you can’t simply do what you want here because there are best practices for crafting SEO titles and meta descriptions for Shopify merchants.
Best practices for SEO titles in Shopify
Incorporate primary keywords early: Place your primary keyword at the beginning of the title to ensure search engines and users immediately understand the page’s relevance.
Branding: Include your store name at the end of the title to increase brand recognition, such as “Buy Eco-Friendly Yoga Mats | YourStoreName.”
Character number: While Google has no hard limit, keep your title length in check to ensure they display fully in search results.
Unique titles for each page: Ensure each product and page has a unique title to avoid duplication and improve search engine understanding.
Use action-oriented language: Encourage clicks with verbs that suggest action, like “Shop,” “Discover,” or “Explore.”
Best practices for meta descriptions in Shopify
And what about meta descriptions? What should you remember while writing or optimizing meta descriptions in Shopify?
Focus on benefits and features: Highlight your products’ unique benefits and features to entice users to click.
Include a call to action: Use language encouraging users to act, such as “Browse our collection today” or “Order now for free shipping.”
Keep it concise and relevant: Ensure the entire description is visible in search results and accurately reflects the page content.
Avoid keyword stuffing: Use keywords naturally and sparingly to avoid making the description look spammy.
Highlight offers and promotions: If applicable, mention any promotions, discounts, or free shipping offers to attract clicks.
Reflect current content and updates: Regularly update meta descriptions to reflect product details, offers, or seasonal campaign changes.
Match user intent: Ensure the description aligns with what users are searching for and provides a clear answer or solution to their query.
Use these best practices to enhance the effectiveness of your SEO titles and meta descriptions. Ultimately, these should improve merchants’ visibility and increase click-through rates in search engine results.
Enhancing your Shopify store’s visibility with our AI-generated SEO features is straightforward. Doing so might boost your search engine performance. If you haven’t installed Yoast SEO for Shopify yet, please do so. It’s an amazing SEO app that helps merchants get results. In the latest release, we’ve added AI-generated features. Install the app from the Shopify App Store and integrate it with your store.
Yoast SEO for Shopify uses generative AI to help you do ecommerce SEO
Once you have optimized your products or pages, scroll down to the Yoast SEO interface’s Title and Meta Description section. Here, you’ll notice a purple button with a sparkle icon: Generate Shopify SEO title or Generate Shopify Meta Description, depending on which you are looking for. Clicking the button will open a modal that shows the Search Appearance preview. It will also show five suggestions for titles or meta descriptions it generated. The AI analyzes your product details, keywords, and user intent to create optimized content.
Carefully review the AI-generated titles and meta descriptions. Ensure they accurately reflect your product details and align with your brand voice. If you are not happy with the first five, hit the button again to have it generate more. Pick the one you are happy with. Make any necessary edits to tailor the content to your specific audience or to highlight unique selling points.
Once you are satisfied with the content, save the changes. Then, track the performance of the updated titles and descriptions using tools like Google Analytics or Shopify analytics tools to assess improvements in CTR and traffic.
It’s now easy for Shopify merchants to improve their SEO in just a few steps — all thanks to AI. These tools can help you aim for greater visibility and more effective engagement with your potential customers.
Conclusion
Titles and meta descriptions are often the first things consumers see from your Shopify store. Optimizing them properly increases visibility and engagement! Yoast SEO for Shopify now makes that process a lot easier. Adopt our AI tools to enhance your SEO strategies and improve your online store’s performance.
Edwin is an experienced strategic content specialist. Before joining Yoast, he worked for a top-tier web design magazine, where he developed a keen understanding of how to create great content.
Our mission at Yoast is ‘SEO for everyone,’ and we believe that Shopify merchants can benefit greatly from SEO. That’s why we built an app that helps you attract more people to your online store: Yoast SEO for Shopify. This app stands out from the crowd because we built it with a team with many, many years of experience in SEO. But how does it attract more people to your store? And what can you do with it? Here, we’ll explain why Yoast SEO for Shopify is the best solution for your online store!
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First, a note about SEO
Making your online store a success takes a lot of work. No magic bullet will bring you loads of customers without you having to do anything — and you should not trust those claiming that. We sometimes call SEO “Seriously Effortful Optimization.” Holistic SEO takes time and effort; it’s as simple as that.
Tools like Yoast SEO for Shopify make turning your store into a success story significantly easier, but it still requires sweat and tears. You need to write and improve your product content and continually track whether what you are doing works. If it doesn’t, you should adjust course and try again.
Over time, Shopify merchants like you get to know the tools, the content, and your audience and understand what works and what doesn’t — experience will help you in your commercial journey.
No single app can guarantee instant top rankings and ecommerce success. Instead, it acts as a valuable resource to guide your efforts. Engaging thorough keyword research, optimizing product descriptions, improving site user experience, and building quality backlinks are all essential tasks that improve visibility.
That being said, we built Yoast SEO for Shopify as a helpful guide — a personal SEO assistant, if you will — to help you reach your goals.
Here’s what you can expect when you install Yoast SEO for Shopify.
We are SEO experts
For almost 15 years, Yoast has been building products that help people with WordPress websites with their SEO. With over 13 million active installs and websites ranging in size from the bakery around the corner to some of the most popular, hugest sites on the planet, we’re not afraid to call Yoast SEO the #1 SEO plugin for WordPress.
You might wonder what this has to do with you as a Shopify merchant. Well, we’ve built our Shopify app using all the learnings and SEO expertise we’ve acquired over the years — which is a lot!
This experience resulted in an app that handles much of the technical SEO stuff for you. For example, the latest best practice for meta robots directives, product structured data, correctly setting indexing controls on paginated states, and all of the nuances of how various open graph and SEO settings work together.
What does all of this mean? The takeaway is that these settings are important in how high you end up in the search results. We also have close contact with Google and collaborate with them regularly. This makes it easy for us to stay updated on the latest SEO developments. This helps us constantly improve our app to ensure you stay on top of the latest changes in SEO.
Yoast AI Generate is easy to use and greatly enhances your Shopify SEO work. By clicking the ‘Use AI’ button, the tool will generate five titles or meta descriptions based on the content you are working on. Pick the one you like and save your work. If you are not happy with the options, simply generate five more. Of course, you can always tweak them before applying them. Here’s a guide on how to use the Generate AI feature in Yoast SEO for Shopify.
This is just the start of using the power of generative AI to help you improve your Shopify store!
Get a little help from generate AI with Yoast SEO for Shopify
We make it easier to modify Shopify themes
When you install an SEO app, it needs to change your online store and theme. Don’t worry, this is normal. Depending on the other apps that you’re running, some other modifications will already have been made to your theme files.
Unfortunately, many of the new apps you install will apply their changes to what’s already there. That’s why ecommerce stores often end up with mismatched, malformed, and missing bits of (SEO) code, especially if you’ve historically used multiple apps.
The Yoast SEO for Shopify app is smart. It conditionally removes potentially conflicting code and cleanly outputs its own rather than forcing it on top of what’s already there. The app also helps you clean up your store when you delete it, should you choose to do that.
Our structured data is comprehensive
Structured data helps Google and other search engines better understand your pages, benefiting your rankings. Our structured data approach does a great job of connecting and describing products and pages. We don’t output ‘bits and pieces’ of structured data. We tie the structured data together and output it in a way that minimizes conflict and overlap. Of course, you can decide which pieces you want to turn on or off.
Our developer documentation has more technical insights into our Schema structured data implementation.
We support Shopify review apps
Structured data also allows your customers’ ratings to appear in the search results. This is essential when you have an online store. It shows other (potential) customers that you are trustworthy and will increase their chances of visiting your website. That’s why we support many review apps on Shopify.
We handle the structured data for your ratings and reviews to make those ratings appear in the search results. We currently support several review apps, including some of the most popular ones in the Shopify App Store, like Judge.me, Look, Ali Reviews, and Opinew.
Structured data helps your products to stand out in Google
Yoast SEO offers much control
With Yoast SEO for Shopify, you decide how your titles and meta descriptions are set up per content type. This allows you to consistently show your titles and meta descriptions in the search results. We integrate directly into Shopify to give you control per post, page, or product on an individual level. Our app gives you this page-level control, allowing you to make these changes per page or product you’re working on.
We help you create high-quality content
Content is a key element in SEO. Google uses any chance they get to remind the SEO world of the importance of high-quality content. To start and keep ranking, you need to keep producing great content. Content that’s easy to understand for site visitors and search engines. That’s why readability is important when creating content for your product pages and blog posts. Writing high-quality blog posts and creating great product descriptions should always be a priority.
It’s important to conduct keyword research for your online store and keep up that flow of fresh content. The right content helps search engines like Google understand what your website is about, which helps them direct the right audience to your pages. Perhaps even more important, it strengthens the relationship with your audience when you provide them with high-quality content. Yoast SEO for Shopify is the SEO solution that gives you direct feedback on the content you’re writing to help you improve it for site visitors and search engines.
To help you discover high-quality keywords to rank for, we’ve built an integration with the leading online marketing platform Semrush. Our content dashboard will show you which articles and product pages need optimization so you will always know what to do next.
Yoast SEO for Shopify makes it easy to optimize your product descriptions by following the traffic light feedback
We understand content in 20 languages
Yoast SEO is the best app for understanding content written in your language and giving you direct feedback. Currently, it can do this in 20 different languages: English, Dutch, German, French, Russian, Italian, Spanish, Swedish, Portuguese, Polish, Arabic, Hebrew, Hungarian, Norwegian, Turkish, Czech, Japanese, Greek, Slovak and Indonesian. Remember that we can only provide an analysis of the language set for the theme.
There are a lot of SEO apps out there that are focused on the English language. Thanks to our team of linguists, we can offer feedback on your content in any of the languages above! With Yoast SEO, you have one SEO app that helps you write great content (in the language of your choice) and fixes a lot of the technical SEO for you.
See how content appears in search and social
Our search and social media appearance tools are essential to understanding how your products and content will appear on other platforms. They allow you to let your content shine and help it reach the audience you are looking for. The search appearance section previews how your content will look on Google, and the social media appearance section will do the same for platforms like Facebook or X.
Yoast SEO for Shopify has a bulk editor
The bulk editor feature in Yoast SEO for Shopify, currently in beta form, is useful for efficiently managing and optimizing the SEO of multiple pages. It lets you simultaneously update titles, meta descriptions, and more across multiple pages. This, of course, can save Shopify merchants time compared to manual, page-by-page edits.
Here are some of the items you can edit from the bulk editor using the provided CSV file:
SEO titles
Meta descriptions
Focus keyphrases
Related keyphrases
Canonical URLs
Robots meta tags
Social media titles and descriptions
Schema structured data page and article types
The bulk editor in Yoast SEO for Shopify makes it easier to manage data in bulk
To conclude
There are many SEO apps available for your Shopify store. And it’s up to you which is best for your specific needs. We hope this article gives you more insight into our Shopify SEO app’s features and how it can help you climb those rankings! To read more about our app, visit our Yoast SEO for Shopify page.
Edwin is an experienced strategic content specialist. Before joining Yoast, he worked for a top-tier web design magazine, where he developed a keen understanding of how to create great content.
It’s the moment you’ve all been waiting for: today, Yoast AI Generate launches on Yoast SEO for Shopify! Yoast SEO’s AI features are designed to ensure all our customers can benefit from smarter SEO solutions that save time and effort. The tool is perfect for adding finishing SEO touches to your content.
What does Yoast AI Generate do?
Yoast AI Generate brings our highly successful award-nominated feature to Yoast SEO for Shopify customers. The feature provides users with AI-powered suggestions for product and content meta descriptions and titles. With every click of any ‘use AI’ button, five suggestions are generated from which you can choose. If the options are not to your liking, you can regenerate five more easily. Alternatively, you can apply and tweak it to suit your needs, which is ideal for anyone unsure about handing over any part of the copywriting process to AI.
To access the new feature, customers must first grant consent to use AI and be on one of the product, collection, or post pages within the Yoast SEO app. From any of these pages, you can see the signature AI sparkle next to the Shopify SEO title, meta description, and social title and description.
Currently, there are no additional or hidden costs to use the feature. However, you will notice the sparks counter located at the top right of the AI generator pop-up model. At the moment there is no limit on the number of sparks you can use to generate titles and meta descriptions with any paid Yoast SEO for Shopify plan. The counter is currently set to 100, but you may surpass this limit without issue for now. Of course, the general Yoast AI rate limits apply. The counter resets on the first day of every calendar month.
What are sparks and how do they work?
A spark represents a single click on any of Yoast’s AI-powered features. For example, when you click ‘Use AI’ to generate five options, that counts as one spark. Each time you regenerate, that’s another spark.
Help us improve: provide feedback
We invite your feedback on the new Yoast AI Generate feature, which is currently in beta alongside all Yoast AI tools. Your input is crucial in helping us improve and fine-tune the AI-driven title and meta description generation functionality. By sharing your insights and suggestions, you’ll play a key role in shaping the future of this tool and enhancing your SEO quality. Please share your feedback here.
Try out Yoast AI Generate for your Shopify store today
Streamline your processes and receive SEO-ready suggestions at a click when you have Yoast SEO for Shopify. Check out the new feature the next time you log in to your online store.
Beth is the Product Marketer at Yoast. Before joining the company, she honed her digital marketing and project management skills in various in-house and agency environments.
SEO is crucial for any online store. One key aspect that Yoast SEO needs to help you improve the SEO of your product pages is a focus keyphrase. This guide will help you find and fill in the proper focus keyphrase using Yoast SEO.
Understanding the focus keyphrase
The focus keyphrase is the main keyword or phrase that you want your product page to rank for in search engine results. It represents the core topic of your product pages. Usually, this is what you expect potential customers to type into search engines when looking for products similar to yours.
Adding the focus keyphrase in Yoast SEO
Why is the focus keyphrase important?
The focus keyphrase helps search engines understand the subject of your product page. When search engines crawl your product pages, they look for word patterns to determine what your page is about. By optimizing your product page around a specific keyphrase, you make it easier for search engines to index and rank your products accurately. As a result, your customers can find your products in the search results.
Filling in a focus keyphrase in Yoast SEO helps you optimize your product pages based on provided feedback. This might improve your product page’s search engine ranking. Higher rankings mean more visibility, leading to increased organic traffic and, ultimately, more sales. A well-chosen focus keyphrase ensures that your product page is relevant to what users are searching for.
Yoast SEO algorithms
Yoast SEO, Yoast WooCommerce SEO, and Yoast SEO for Shopify use algorithms to analyze your product pages based on the focus keyphrase you fill in. It checks if the descriptions you wrote for your products correctly use these keywords. This includes examining the keyphrase’s presence in the title, meta description, URL, headings, body content, and more. The tool gives feedback and suggestions to improve your ecommerce SEO.
Benefits of using a focus keyphrase in Yoast SEO
Using focus keyword phrases in Yoast SEO is essential, as it has many benefits, such as getting more targeted traffic. Optimizing for a specific product keyword attracts visitors specifically looking for your offer, increasing the likelihood of conversion.
A well-researched focus keyphrase can give you an edge over competitors who may not optimize their pages as effectively. Tracking the performance of your focus keyphrases helps you measure the effectiveness of your ecommerce SEO strategy. Based on performance data, you can refine and adjust your keyphrases.
An example: “Organic aloe vera gel”
Suppose you are selling “Organic aloe vera gel.” Your focus keyphrase might be “Organic aloe vera gel.” This keyphrase should be used consistently across your product title, meta description, URL, headings, and body content to ensure search engines understand the page’s relevance to users searching for organic aloe vera gel.
How to determine the focus keyphrase for your products
Finding the right focus keyphrase involves understanding your product, keyword research, and analyzing its effectiveness. Here’s a step-by-step approach:
Step 1: Identify the product’s main features and benefits
Start by listing the primary features and benefits of your product. This will help you understand what makes your product unique and appealing.
Example:
Product: Organic aloe vera gel
Features: Organic, soothing, hydrating
Benefits: Soothes irritation, hydrates skin, suitable for sensitive skin
Step 2: Brainstorm potential keywords
Think of keywords and phrases a customer might use to find your product. Include broad terms as well as more specific, long-tail keywords. Head keywords are general descriptions of your product, while long-tail keywords are more specific and often less competitive.
Example:
Head keywords:
“Aloe vera gel”
“Skincare gel”
Long-tail keywords:
“Organic aloe vera gel”
“Natural aloe vera gel”
“Aloe vera gel for sensitive skin”
“Soothing aloe vera gel”
Step 3: Use keyword research tools
You can use keyword research tools to analyze the potential keywords you brainstormed. These tools can provide insights into search volume, competition, and related keywords. There are many tools out there, and you might have already picked a favorite. Popular tools are Semrush, Ahrefs, Ubersuggest, and Moz, but you can even ask ChatGPT to help you find good product keywords.
Step 4: Analyze and select the best keyphrase
Once you have everything, you can select the best one. Choose a keyphrase that is highly relevant to your product, has a good search volume, the proper search intent, and is not overly competitive. Also, ensure the keyphrase aligns with your customers’ language and terminology.
Focus keyphrase vs. related keyphrases
The main focus keyphrase is the primary keyword you want your product page to rank for. It is the central topic of your content and should be used consistently across various SEO elements. For example, for the product “Organic aloe vera gel,” the main focus keyphrase could simply be “Organic aloe vera gel.”
Related keyphrases are secondary keywords closely related to the main focus keyword. They help broaden the scope of your content and capture additional search queries that your main keyword might miss. Related keyphrases add context and relevance, making your product content more comprehensive and improving your chances of ranking for multiple related terms.
For example, for the main focus keyword, “Organic aloe vera gel,” related keyword phrases could be “Natural aloe vera gel,” “Aloe vera gel for sensitive skin,” or “Hydrating organic aloe vera gel.”
Keyphrase synonyms in Yoast SEO
Keyphrase synonyms are alternative words or phrases with the same or similar meaning as your main focus keyword. Diversifying the language used on your page helps you cover a broader range of search queries, enhances the natural flow of your product descriptions, and avoids keyword stuffing.
For instance, aloe vera moisturizer could be an alternative to the main keyword, aloe vera gel. You could use this to enhance your product descriptions and use more words to rank for:
“Our organic aloe vera gel is perfect for those seeking a natural skincare solution. This natural aloe vera gel hydrates and soothes your skin, acting as an effective aloe vera moisturizer. This soothing aloe gel is ideal for sensitive skin and provides instant relief from irritation.”
Search engines use semantics to understand the context and intent behind queries. Using related keyphrases and synonyms helps search engines better understand your product descriptions and match them to relevant queries.
Additional tips for selecting a focus keyphrase
Of course, you can do more to choose a good focus keyphrase for the products in your ecommerce store.
Consider user intent: Consider what the user is looking for when searching for your keyphrase. Ensure your keyphrase aligns with their intent.
Look at competitors: Analyze your competitors’ keyphrases. This can give you insights into what is working in your industry.
Use variations: Include synonyms and related terms in your content to cover a broader range of search queries.
Using branded keywords
If you want to rank products by their brand and model, the approach is slightly different but follows the same principles. When optimizing for branded products, start by identifying the brand and model names, as these are often the terms customers use in their searches.
Use keyword research tools to analyze these branded terms for search volume and competition. Look at how competitors are ranking and the specific keywords they are targeting. Consider long-tail variations, including the brand and model, such as “Nike Pegasus 39 Shield women’s weatherized road running shoes”. These long-tail keywords are often less competitive and more specific, attracting highly targeted traffic.
By combining the brand name with descriptive terms, you can create a comprehensive list of focus keyphrases that will help your product pages rank higher in search results and meet the search intent of potential customers.
An example project
Here’s an expanded example of how to find and implement focus keyphrases and related keyphrases for an “Organic aloe vera gel” product using Yoast SEO:
Example: Organic aloe vera gel
Main focus keyphrase
Related keyphrases
Organic aloe vera gel
Natural aloe vera gel
Aloe vera gel for sensitive skin
Soothing aloe vera gel
Hydrating aloe vera gel
Step-by-step implementation in Yoast SEO
Enter focus keyphrase in the respective Yoast SEO field
Enter the main focus keyphrase “Organic aloe vera gel” in the focus keyphrase field in Yoast SEO.
Enter the related keyphrases
If applicable, enter the related keyphrases in their respective fields.
Title tag: Use the main focus keyphrase in the product title
Example: “Organic aloe vera gel – Natural soothing and hydrating skincare”
Meta description: Craft a meta description including the main focus and related keyphrases
Example: “Discover our organic aloe vera gel, a natural solution for soothing and hydrating your skin. Perfect for sensitive skin, this gel provides instant relief and hydration”
URL slug: Ensure the URL slug contains the main focus keyphrase
Headings: Include the main focus keyphrase in the H1 and the others in subsequent headers
For example, the H1 would be “Organic aloe vera gel,” the H2’s “Natural aloe vera gel benefits,” “Soothing aloe vera gel for sensitive skin,” and “Hydrating aloe vera gel for daily use”
Body content: Use keyphrases naturally in the product description + lists
Example, although this is too short based on our advice: “Our organic aloe vera gel is crafted from the finest organic aloe plants, ensuring a soothing and hydrating experience for your skin. This gel provides natural relief from irritation and dryness and is ideal for sensitive skin. Use our natural aloe vera gel daily to keep your skin hydrated and healthy. The soothing properties of this gel make it perfect for calming red or irritated skin, while its hydrating effects ensure your skin stays moisturized all day long.” Don’t forget to add lists!
Image alt text: Use the keyphrases to describe the product images
For example: “Organic aloe vera gel bottle,” but try to make it descriptive about what’s in the image
See whether Yoast SEO finds your keyphrases
Ensure Yoast SEO checks for the keyphrase in the title, meta description, URL, headings, and body content.
Check the feedback from Yoast SEO
Review the feedback provided by the plugin and make any necessary adjustments to improve the SEO score. Remember that the SEO analysis shows all you can do to improve your product’s findability in the search results. On the other hand, the readability analysis helps you make the product content as understandable as possible, which is good for search engines and users.
How to use focus keyphrases in Yoast SEO
By following these steps and effectively using the main focus keyword and related keyword phrases, you can optimize your product page for better search engine visibility and attract more targeted traffic to your online store.
Having awesome products is why people would shop in your Shopify store. But there are many options to get people to notice those amazing products. One of those is content marketing, and then specifically blogging. This article will give practical tips on improving your Shopify store’s blog posts.
Table of contents
Main reasons to publish blog posts on Shopify
If we break everything down, your content is what ranks in search engines. Of course, your products can appear in the various shopping sections in Google, but your content helps you attract an audience, build a brand, and get noticed.
Simply put, blogging can improve the SEO of your store or online business. It makes your store more visible to Google as regularly updated blog content encourages search engines to crawl and index your site more frequently. By writing about relevant topics, you automatically expand the range of keywords and phrases for which your Shopify business will rank.
In addition, as you fill your site with highly relevant content, you’re improving the overall quality of it. This provides a platform to engage customers, share valuable information, and respond to their comments and questions. As a result, you’re building a community around your brand, which will help to improve customer loyalty. Blogging on an online store can also increase your reach. People might be more inclined to share your blog content on social media or other outlets where your potential customers are.
Well-written, unique, high-quality, informative articles establish your brand as an industry authority. Blog posts are an amazing outlet to showcase your expertise and share insights on your Shopify site. All of this helps to improve your brand’s reputation.
Blogs improve customer experience
Of course, blogs are excellent for promoting new products, sales, and events. Content marketing through blogging is cost-effective compared to traditional advertising. But it’s not only about sales; it’s about educating users to get them ready to buy.
Blogs can educate customers about your products and industry. Educational content can reduce customer service inquiries by providing answers to common questions. Quality content can subtly influence purchasing decisions by highlighting the benefits and applications of your products. In the end, all of this helps potential customers make informed purchasing decisions.
Blogs give you a lot of options to inform your customers and improve their experience
Shopify blog posts have a long shelf life
If done well, your Shopify blog posts can continue attracting traffic well into the future. Blog posts generate leads long after publication, offering long-term ROI on your online marketing. Ensuring your content is evergreen helps you remain relevant and continues to draw in visitors over time.
Lastly, a well-maintained blog can set your ecommerce site apart from competitors. It can become a competitive advantage if your competitors lack a decent content marketing strategy. Unique and engaging content can be a key differentiator for your brand. Blogging can be a powerful component of your Shopify store’s online marketing strategy.
Well-written blog posts can keep bringing in traffic for quite some time
Pitfalls to avoid when starting a Shopify blog
We’ve seen that adding a blog to your online store can significantly enhance your brand’s visibility, customer engagement, and SEO performance. However, some pitfalls can undermine its success. One challenge is keeping a consistent posting schedule. You need it to keep your audience engaged and your SEO in check, but people frequently overlook this.
Another common pitfall is producing irrelevant or low-quality content that doesn’t provide value to your audience. In the end, this could hurt your online business. Additionally, neglecting ecommerce SEO can limit your blog’s visibility and effectiveness.
Tips for writing blog posts that strike a chord
We’ve established that adding a blog to your Shopify store can bring great benefits, but only if you do it well. One of the most important points to consider is content quality. Content quality is what you say and how well you say it. Your writing talent can make or break your Shopify blog posts. These days, it’s enticing to open ChatGPT or Gemini and ask it to write a post for you, but that’s not actual writing.
Know your audience
Understanding your audience is crucial for effective writing. By knowing who you’re writing for, you can tailor your content to their needs, interests, and preferences, making your blogging more engaging and relevant. This involves using language and examples that resonate with them, fostering a deeper connection, and encouraging interactions like comments and shares. Conducting keyword research for your Shopify store is also essential, as it helps address your audience’s specific concerns and challenges, making your writing clearer and more direct.
Eliminating unnecessary jargon and focusing on clarity ensures your message is communicated efficiently. This increases the likelihood of persuading your audience to take action, whether making a purchase or engaging with your brand. Ultimately, this will boost conversions and build loyalty.
Keep your writing clean and to the point
For effective blog content, you should use simplicity, clarity, and brevity as your main guiding principles. Start by clearly understanding the primary message you want to convey. This understanding will guide your writing, helping you stay focused and avoid unnecessary digressions.
Then, plan out what you want to write before you start writing. Outline the main points you want to cover. A structured approach helps organize thoughts and ensures that each paragraph contributes directly to your overall message. Making a mindmap can help you structure your thoughts and make new connections between thinking. Planning makes the writing part so much easier.
An example of a mindmap explaining the topic of Google BERT for a blog post
Keep it simple
Avoid jargon and complex vocabulary that might confuse your readers. When possible, use everyday language to ensure clarity. Opt for simpler alternatives that make your message clear. As a result, your writings will be accessible to a broad audience.
Be direct and concise by using short sentences and paragraphs. Get to the point quickly by eliminating filler words and redundant phrases that don’t add value to your message.
Don’t forget to write in the active voice instead of the passive voice. Write in the active voice as much as possible. It’s more direct, lively, and clear than the passive voice, making your writing easier to understand.
Make it human and make it your own
As a beginning writer, you’re always searching for your voice. This takes a while to develop. For instance, you might want to infuse your writing with a sense of humanity and uniqueness. Try adopting a conversational tone as if you’re talking to a friend. If it makes sense, don’t shy away from sharing personal anecdotes and experiences that illuminate your points.
Expressing your opinions thoughtfully can add depth to your blogging. You can make your stories more vivid by using descriptive language that taps into the senses. This can make your content more emotionally resonant. Importantly, let your personality and unique voice shine through. Ultimately, this is the authenticity that makes your writing distinctive and relatable.
Develop a tone of voice that fits your brand
Developing a distinct tone of voice for your writing begins with deeply understanding your audience. You’ll also need a clear definition of your brand’s personality and an analytical review of your existing content.
If you want your content to resonate with your readers, you must delve into who they are. You need to identify their interests, values, and the language that speaks to them. This forms your brand’s personality — whether authoritative, playful, inspiring, or something else. Describing your brand in human characteristics helps craft a personal and engaging tone.
Simultaneously, examine your current content to see what performed well. This can provide valuable insights. If you want to find aspects of your tone that resonate with your audience, you should check articles that got much engagement or positive feedback in the past.
Writing is rewriting
Embrace the concept that “writing is rewriting.” Begin by taking a break after your initial draft to gain a fresh perspective, then read your work aloud to catch any awkward phrasing or inconsistencies.
Initially, focus on the overall structure to ensure ideas flow logically. Be prepared to ruthlessly cut anything that doesn’t directly contribute to your main points. Simplify difficult sentences and get feedback from trusted sources for fresh insights.
Revising and refining your work enhances its clarity and impact, but you must know when to stop. But remember that truly great writing comes from a willingness to revisit and improve your initial ideas.
Yoast SEO for Shopify improves your blog posts
Yoast SEO for Shopify has tools to significantly enhance your content’s quality and visibility. This Shopify SEO app aims to help you make your content SEO-friendly and engaging for your customers.
Yoast SEO provides detailed analysis and actionable recommendations for optimizing your content, including product descriptions, blog posts, and web pages. It guides you on where to place your target keywords, how to structure your content for better readability, and what you might be missing regarding SEO best practices.
The readability analysis feature evaluates your content to ensure it’s clear and accessible to your target audience. It checks for sentence length, passive voice usage, and paragraph structure, offering suggestions to make your content easier to read. This improves user experience and increases engagement rates, as readers are likelier to stay on straightforward and engaging pages.
Yoast SEO for Shopify helps you optimize your blog post for readability and SEO
Examples of great blogs on Shopify
Exploring successful blogs on Shopify stores can provide valuable insights and inspiration for your content strategy. Here are some examples that have harnessed the power of blogging to engage their audience, enhance brand awareness, and drive traffic to their stores.
Partake Foods
Overview: Partake Foods stands out not just for its allergy-friendly food products but also for its engaging and informative blog. The blog is a resourceful hub where readers can find many recipes, food allergy guides, parenting tips for managing allergies, and insights into an allergy-aware lifestyle. It caters to the needs of parents looking for safe, delicious options for their children with food allergies, but it goes beyond just food.
Why it works: The success of the Partake Foods blog lies in its ability to directly address and alleviate the concerns of its core audience—parents navigating the complex world of food allergies. By providing valuable, practical content, Partake Foods positions itself as more than just a food brand; it becomes a trusted ally to families.
Briogeo has a great blog with loads of useful content
Overview: Briogeo, a natural hair care brand, enriches its Shopify store with a blog that serves as a cornerstone for educating and engaging its audience. This blog doesn’t just sell products; it delves into various topics relevant to natural hair care, including detailed guides on hair types, the benefits of specific ingredients, and tutorials on tackling common hair concerns.
Why it works: The effectiveness of Briogeo’s blog lies in its educational approach, addressing its audience’s specific needs and questions with information and practical advice. By focusing on the intricacies of natural hair care and the science behind their product formulations, Briogeo establishes itself as an authority in the space.
An example of a blog post on the Death Wish Coffee Shopify blog
Overview: Known as producing the world’s strongest coffee, Death Wish Coffee’s blog is a treasure trove of coffee culture, brewing tips, and company news. It effectively engages coffee enthusiasts with content ranging from the science behind caffeine to stories of people living life to the fullest, embodying the brand’s adventurous and bold spirit.
Why it works: The blog perfectly captures the brand’s essence — intense, passionate about coffee, and a bit rebellious. By sharing content that appeals directly to their target audience’s interests, they promote their products and build a strong community of coffee lovers. The blog serves as a platform to educate readers about their unique value proposition while entertaining and informing them about coffee.
The BeardBrand blog is all about growing and improving beards and mustaches
Overview: BeardBrand takes the concept of beard care and elevates it to a lifestyle, which is vividly reflected in their blog. Their content ranges from grooming tips and style advice to deeper dives into the culture of beard-keeping. BeardBrand’s blog is a comprehensive guide for anyone looking to embrace their facial hair, offering insights into grooming techniques, product recommendations, and the philosophy behind growing a beard. It’s not just about selling beard oil or grooming kits; it’s about fostering a community and identity among beard enthusiasts.
Why it works: The BeardBrand blog excels because it taps into the lifestyle and ethos of its audience rather than merely focusing on product usage. By addressing the broader culture of beard-keeping and the lifestyle that comes with it, the blog connects on a deeper level with readers who see their beards as an expression of their identity. This connection is further solidified by the blog’s clear, confident, and engaging tone of voice, which mirrors the brand’s ethos of self-care and community.
An example of a blog post on the Veloforte Shopify store
Overview: VELOFORTE, recognized for its range of natural, performance-enhancing nutrition products, extends its commitment to athlete support through its engaging and informative blog. The blog stands out as a valuable resource for athletes of all levels, offering nutritional advice, endurance training tips, and insights into optimizing performance through natural means.
Why it works: The success of VELOFORTE’s blog lies in its precision targeting and expertly crafted content that speaks directly to the needs and interests of endurance athletes. By providing scientifically backed nutrition and training advice, the blog positions VELOFORTE as a thought leader in sports nutrition and deepens trust with its audience. This trust is crucial for a brand whose products are designed to support peak athletic performance.
An example of an article on the Made In Cookware Shopify blog
Overview: Made In Cookware distinguishes itself through its high-quality kitchen tools and richly informative blog. This platform serves as a culinary hub, offering everything from cooking tips and detailed recipes to chef interviews and insights into the manufacturing processes of their cookware. The blog aims to educate home cooks and culinary enthusiasts, providing information that spans basic cooking techniques and advanced culinary concepts.
Why it works: The effectiveness of Made In Cookware’s blog lies in its ability to demystify the cooking process, making gourmet cooking accessible to a broader audience by sharing professional chefs’ secrets and offering guidance on using their products to achieve the best culinary results, Made In positions itself as an ally in the kitchen. This educational approach builds trust with the audience and illustrates the value of investing in quality cookware.
These examples illustrate how diverse Shopify stores use blogging to connect with their audience. These blogs effectively enhance their brand’s online presence and customer engagement through educational content, behind-the-scenes stories, or practical advice. These examples serve as a blueprint for success for anyone looking to boost their Shopify store’s content strategy. Consider integrating similar approaches tailored to your brand’s unique voice and audience needs.
Write awesome, helpful content that builds your brand
Blogging is great as it can help your Shopify store to stand out from the crowd. While adding a blog is easy, writing your content is harder. Make sure to write high-quality content about the topics you know your customers are interested in. Use easy-to-understand language and other writing tips to make your content come alive.
