Oct 25 2023
How To Perform Website Experiments [+ SEJ Experiment Walk-Through & Results] via @sejournal, @Juxtacognition

How do you know what to change on your website or landing page to make it more effective?

Are the tweaks and tests you made to your site really successful? Or do they just look successful?

Could the best practices you’ve been following for years actually be what’s holding you back from achieving your goals and KPIs?

If you’ve ever asked yourself these questions or ones like it, it’s time to run your own website experiment.

Learn a step-by-step process for conducting website experiments to help you get the data you need to make good decisions.

We’ll show you how to set up and design experiments to collect data that will have the most value and impact for you and your audience.

You’ll learn:

  • When to run an experiment: Learn how and when to run your experiments to get the most informative and accurate data.
  • How to avoid data disasters: Learn how to prevent other factors from influencing your results and what to do if things do go as expected.
  • Experiment design: Tips for working with low-traffic sites, reducing costs caused by testing, and other challenges you’ll face when testing and running experiments.

Join our very own Angie Nikoleychuk, Content Marketing Manager, and learn the key factors to focus on when running website experiments, how to manage your data collection, and how to learn about the things that matter to your audience.

PLUS: You’ll get an exclusive walk-through of our new ad experiment, where we examined how ad types and layouts affect user behavior on our website. You’ll never guess what we found. We sure didn’t!

Don’t miss out on this opportunity!

View the slides below, download your copy of the resources, and watch on demand to learn how to run easy experiments on your site.

Join Us For Our Next Webinar!

How To Boost 2024 SEO Performance With Pillar Pages & Topic Clusters

Join SEO experts and Conductor’s Customer Success Managers, Alex Carchietta and Zack Kadish, to learn how effective pillar pages and clustered content improve site structure, internal linking, and on-page SEO.

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Oct 24 2023
Trends In Paid Search: Navigating The Digital Landscape In 2024 via @sejournal, @hethr_campbell

The search marketing landscape is evolving rapidly with new technologies. This year alone, we’ve seen the rise of generative AI, new developments in automation and voice search, and the emergence of new ad formats.

We understand the challenge that professionals like you face. How do you know which ways to innovate with your paid search strategies?

What’s the best way to meet these changing demands without sacrificing efficiency or ROI?

No matter how you look at it, one thing is clear: it’s time to start planning new paid search strategies to keep up with these changing trends.

It can feel daunting – that’s why we want to help.

Get the on-demand webinar now, and learn the top trends in paid search advertising expected to gain traction so you can drive higher ROI more efficiently in 2024.

Paid search experts Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial will dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.

Get actionable tips on:

  • The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
  • New developments in privacy and data regulation.
  • Emerging ad formats that are expected to make an impact next year.
  • How new focuses on voice search & visual search are expected to affect paid search marketing.

2024 is just around the corner, and with so many innovations in paid search, it’s never too soon to start planning your paid strategy and stay ahead of your competition.

Learn more in our on-demand webinar, where you’ll have an opportunity to assess your paid search strategy and design an industry-aligned plan for 2024.

Ensure your strategy is set up for the new year and take advantage of the developing trends ahead.

Here’s the presentation:

Join Us For Our Next Webinar!

How To Boost 2024 SEO Performance With Pillar Pages & Topic Clusters

Join SEO experts and Conductor’s Customer Success Managers, Alex Carchietta and Zack Kadish, to learn how effective pillar pages and clustered content improve site structure, internal linking, and on-page SEO.

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Oct 18 2023
Mastering Data-Driven Marketing: Insights from 100M Phone Calls via @sejournal, @hethr_campbell

How do you turn the conversations happening over the phone into invaluable data that drives success? 

From understanding customer behavior to identifying conversion opportunities, your phone calls are full of hidden gems and untapped insights. 

Humans may not have the capacity to analyze data from hundreds of calls or transcripts manually – but with CallRail’s AI-powered technology, it’s possible. 

In fact, the process has been kickstarted, and there is data ready for you!

So, if you’re ready to start mining the golden sales opportunities within your business phone calls, our upcoming webinar is one you won’t want to miss. 

Join us on November 1, as Jason Tatum, CallRail’s VP of Product, shares proprietary insights from more than 100 million phone calls, as well as how to harness them to supercharge your sales strategies. 

You’ll discover consumer communication trends that help small-to-medium businesses and agency marketers increase conversions and boost results. 

We’ll also be covering the past and future state of phone calls, and how you can use AI technology to gather useful data from them and transform your business. 

In this live session, you’ll learn:

  • How to use your conversations to unlock a goldmine of untapped insights. By analyzing customer calls, you can gain a deeper understanding of their customers’ needs, preferences, and pain points. 
  • How you can use AI to mine gold from conversations. CallRail’s Conversation Intelligence technology allows you to transcribe conversations with near-human accuracy, surface key terms and phrases from conversations, and quickly summarize call details. 
  • Ways that AI-mined gold from calls can transform your business. You can use insights from customer calls to further refine your SEO and keyword bidding strategies and respond to customer sentiment appropriately.

This webinar is your chance to learn how to develop data-driven marketing strategies that deliver real results.

Don’t miss this opportunity to uncover the wealth of data hidden within your phone calls and drive your marketing and sales strategies to success.

Secure your spot now and start mastering data-driven marketing today.

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Oct 18 2023
Disrupting Agency Culture: Unleash The Power Of The Four-Day Workweek via @sejournal, @hethr_campbell

Are you ready to shake up your agency’s work structure and discover new productivity solutions?

Are you looking for ways to boost your team’s work-life balance, while driving performance and results?

With the Four-Day Workweek (4DWW) program, it’s actually possible to increase workflow efficiency within your agency without sacrificing employee well-being.

And in this on demand webinar, we’ll help you get started.

Join our panel of industry leaders and experts for a thought-provoking discussion on how the 4DWW model is shifting agency culture and reimagining success… from a team who have all made the move from five-day to four-day weeks.

In this exclusive webinar, discover valuable insights to consider when thinking about transitioning to a four-day workweek.

You’ll learn about:

  • Planning ahead and structuring your workflow: Prepare your agency for a seamless shift to a four-day workweek with comprehensive planning. Explore innovative solutions to boost efficiency and maximize productivity within your agency. Also find ways to trim excess fat in your workflow and reduce time spent on low-ROI tasks – such as limiting recurring meetings, etc.
  • Establishing and communicating boundaries with clients: Learn how to keep even your most demanding clients satisfied while transitioning. Plus, understand how to decide when to disclose your transition, and address client concerns about whether the 4DWW will impact performance, etc.
  • Balancing employee needs for maximum talent retention: Discover strategies for streamlining your workflows to enhance work-life balance for your team, empowering them to flourish with autonomy. Manage billable hours in ways that accommodate varying needs and preferences. Implementing creative solutions to ensure employee satisfaction will help you retain top talent during your transition.

This webinar features a brief presentation, followed by a thought-provoking roundtable discussion, where our presenters exchange ideas and best practices.

Presenters:

  • Jenise Uehara, CEO, Search Engine Journal
  • Elizabeth Harmon, HR / People Ops Manager, Search Engine Journal
  • Joe O’Connor, Director & Co-founder, Work Time Reduction Center of Excellence
  • Tessa Ohlendorf, Managing Director, media.monks
  • Claire Daniels, Chief Executive Officer, Trio Media

As agencies seek new ways to improve efficiency while prioritizing employee well-being, this webinar demonstrates how the 4DWW model can be the ultimate solution.

Watch this webinar and discover how the 4DWW model can be integrated into your agency’s workflow →

View the slides:

Join Us For Our Next Webinar!

Trends In Paid Search: Navigating The Digital Landscape In 2024

Join Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.

Image Credits:

Featured Image: Paulo Bobita/Search Engine Journal

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Oct 13 2023
7 Key Metrics In Measuring Content Effectiveness via @sejournal, @hethr_campbell

Measuring content performance is the compass that guides successful digital marketing endeavors.

It provides invaluable insights into what resonates with your audience – enabling you to refine strategies, optimize resources, and maximize ROI.

To do this successfully, you need to understand the metrics behind evaluating a successful customer journey.

If you’re looking to maximize your marketing efforts and create the kind of content that both captivates and converts, watch this webinar on demand now.

Join Wayne Cichanski from iQuanti, along with Rachel Schardt and Rayan Nahas from Conductor, as they dive into 7 key metrics for measuring content effectiveness that often go overlooked.

In this webinar, our guests dive into:

  • Content Relevancy: Learn how to measure the relevancy of your content and ensure it aligns perfectly with your audience’s needs and interests.
  • Content Depth: Your content should do more than just scratch the surface. Explore ways to gauge the depth of your content and ensure it offers genuine value to your readers.
  • Influenced & Direct Conversion Rate: Conversion rates are the ultimate litmus test for content quality. Discover how to measure the true impact of your content on your business’ bottom line.
  • Engagement Metrics: Discover the engagement metrics you should be paying close attention to, and learn how to leverage them to boost audience interaction and retention.
  • Consumer Demand/Volume: Learn how to measure consumer demand for your content, helping you tailor your strategies to meet their expectations.
  • Tone-Matching Demographics and Persona: Matching your content’s tone with your target demographics and personas is crucial for effective communication. Learn how to ensure your messaging is resonating with your intended audience.

If you’re looking to serve up relevant and compelling content that engages your ideal audience, then this webinar is for you →

View the slides:

7 Key Metrics In Measuring Content Effectiveness [Slides]

Join Us For Our Next Webinar!

Trends In Paid Search: Navigating The Digital Landscape In 2024

Join Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.

Image Credits:

Featured Image: Paulo Bobita/Search Engine Journal

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Oct 12 2023
Upgrade Your SEO & Content Strategy With Pillar Pages & Topic Clusters [Webinar] via @sejournal, @hethr_campbell

The world of search is ever-evolving – just when you think you’ve got the hang of it, it changes again.

And with AI becoming increasingly influential in shaping search results, it’s more important than ever to make sure your content is competitive.

So what can you do to boost your rankings on search engine results pages (SERPs)?

How can you adjust your strategy to strengthen your online presence and enhance your overall digital visibility?

It’s time to let go of siloed content and adapt an interconnected strategy – we’ll show you how.

Join us on Wednesday, October 25 to learn how building around topic clusters and pillar pages can help you maximize content performance and unlock SEO success.

SEO experts Alex Carchietta and Zack Kadish of Conductor will dive into the SEO benefits of pillar pages and topic clusters, as well as how they work and how to structure them.

Tune into this live webinar for actionable tips on how to:

  • Clarify the differences between topic clusters and pillar pages.
  • Structure your pillar pages for enhanced SERP performance.
  • Create different types of pillar pages based on search intent.
  • Identify and map topic cluster opportunities for your site, based on audience intent and monthly search volume.
  • Optimize internal linking to connect clusters, and more…

In the age of voice search and generative AI, these content structures better align with the latest search engine algorithms.

Instead of thinking in terms of specific keywords, it’s time to take a big-picture approach to SEO.

With pillar pages, you can cover a broad topic or theme, while relying on cluster content to narrow things down – and by linking related content together, you create broader search engine authority for your site.

Learn more in our upcoming webinar about how to work with (not against) your content’s natural intersections for better SEO and user experience.

You’ll get a clear roadmap to optimizing your 2024 content strategy for maximum performance.

Sign up now to reserve your spot!

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Oct 9 2023
How To Use AI To Enhance Your SEO & Create Better Content via @sejournal, @hethr_campbell

With AI taking the content marketing world by storm, many are wondering about the big questions: can you use AI to create high-ranking, effective content? And what’s the right way to do it?

How do you utilize AI to your advantage, while remaining cautious and avoiding common pitfalls?

These are questions we get asked time and again across webinars. So, I was excited when the Semrush team decided to talk about merging AI + content in their latest webinar.

If you’re looking for ways to use AI to create high-ranking, effective content for your business, you’ll want to watch this on demand webinar.

Get the key concepts behind successful AI usage, along with real-life case studies from marketers using AI for their SEO and content.

You’ll learn:

  • Ways to combine SEO & AI: Learn how to supercharge your SEO efforts by merging the power of SEO data with AI technology.
  • How to think outside the box with AI: Explore unconventional yet impactful applications of AI in content creation that will set your strategies apart from the competition.
  • Case studies that inspire: Dive into real-world examples that showcase the remarkable impact of AI on content creation, optimization, and SEO performance.

Join Margarita Loktionova, Content Marketing Lead at Semrush, and Andy Crestodina, a globally-recognized content marketing expert and the founder of Orbit Media, as they discuss how AI can redefine your approach to digital marketing.

Whether you’re aiming to create compelling content, enhance your SEO strategies, or simply stay ahead of the curve, incorporating AI into your process could be the key to unlocking success.

Don’t miss out on this opportunity to gain the AI insights and inspiration you need to upgrade your content marketing efforts →

Here’s the presentation:

How To Use AI To Enhance Your SEO & Create Better Content [Slides]

Join Us For Our Next Webinar!

How To Perform Website Experiments [+ SEJ Experiment Walk-Through & Results]

Join our very own Angie Nikoleychuk, Content Marketing Manager, and learn the key factors to focus on when running website experiments, so your users stay happy and engaged.

Image Credits:

Featured Image: Paulo Bobita/Search Engine Journal

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Oct 9 2023
Navigate The Digital Landscape With These Upcoming Trends in Paid Search [Webinar] via @sejournal, @hethr_campbell

The search marketing landscape is evolving rapidly with new technologies. This year alone, we’ve seen the rise of generative AI, new developments in automation and voice search, and the emergence of new ad formats.

We understand the challenge that professionals like you face. How do you know which ways to innovate with your paid search strategies? What’s the best way to meet these changing demands without sacrificing efficiency or ROI?

No matter how you look at it, one thing is clear: it’s time to start planning new paid search strategies to keep up with these changing trends.

It can feel daunting – that’s why we want to help.

Join us and learn the top trends in paid search advertising expected to gain traction, so you can drive higher ROI more efficiently in 2024.

Paid search experts Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial will dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.

Tune into this live webinar for actionable tips on:

  • The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
  • New developments in privacy and data regulation.
  • Emerging ad formats that are expected to make an impact next year.
  • How new focuses on voice search & visual search are expected to affect paid search marketing.

2024 is just around the corner, and with so many innovations in paid search, it’s never too soon to start planning your paid strategy and stay ahead of your competition.

Learn more in our upcoming webinar, where you’ll have an opportunity to assess your paid search strategy and design an industry-aligned plan for 2024.

Make sure your strategy is set up for the new year, and come prepared with your questions on how to take advantage of the developing trends ahead.

Sign up now to reserve your spot!

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Oct 4 2023
How To Perform Website Experiments [+ SEJ Experiment Walk-Through & Results] [Webinar] via @sejournal, @hethr_campbell

How do you know what to change on your website or landing page to make it more effective?

Are the tweaks and tests you made to your site really successful? Or do they just look successful?

Could the best practices you’ve been following for years actually be what’s holding you back from achieving your goals and KPIs?

Join us on October 11 to learn a step-by-step process you can use to conduct experiments on your website to get the data you need to keep your website strong.

We’ll show you how to set up and design your very own experiments and collect data that will make a difference to your bottom line.

In this webinar, you’ll also learn:

  • The best time to run an experiment to get the most informative data.
  • What to do when you don’t see the expected results, and how to prevent other factors from influencing your results.
  • How we run our experiments, and what we plan to do with the results.

Join our very own Angie Nikoleychuk, Content Marketing Manager, and learn the key factors to focus on when running website experiments, how to manage your data collection, and how to make sure your users stay happy and engaged.

PLUS: You’ll get an exclusive walk-through of our new programmatic and in-house ad experiment, where we examined how ad types and layouts affect user behavior on our website.

Sign up now to secure your spot!

Ecommerce MGMT 0 Comments
Sep 22 2023
5 AI Changes Agencies And Brands Need To Know via @sejournal, @hethr_campbell

Google’s algorithm is always changing. And along with new AI integrations, it’s crucial to know how your, or your clients’, websites could be affected.

Are you taking advantage of these changes to keep your SEO game strong?

On September 6, I moderated a webinar with Cynthia Sener and Morrissey Balsamides of Chatmeter. They discussed updates to Google’s algorithm and five AI changes you need to know, the strategic advantages of AI (and what we can expect next), and how to best support your multi-location customers.

Instantly access the on-demand webinar to learn:

  • What agencies can do to become better partners to their multi-location clients.
  • How you can ensure your pages, or your clients, show up on page one of SERPs.
  • How to communicate these updates to clients or stakeholders to streamline and maximize online reputation.

Sener and Balsamides dive into the positive effect of AI on multi-location reputation management – where it stands today and where it may go in the future.

Ensure you are set up for success in the face of Google’s constant changes and evolving technologies. Instantly access the on-demand webinar →

Here’s the presentation:

5 AI Changes Agencies And Brands Need To Know [Slides]

Image Credits:

Featured Image: Paulo Bobita/Search Engine Journal

Ecommerce MGMT 0 Comments