Nov 2 2023
How To Rescue Your Rankings: A Guide To SEO Resilience via @sejournal, @hethr_campbell

So you just checked your Google rankings, only to discover that they’ve dropped significantly. 

And naturally, panic starts to set in – we’ve all been there. 

For most SEO professionals and search marketers, fluctuating search rankings are a tale as old as time. 

And with ever-evolving algorithms and user behaviors, the occasional drop on SERPs (Search Engine Results Pages) is to be expected. 

However, reacting wisely to this turbulence is what sets the SEO winners apart.

That’s why it’s important to know how to navigate this common challenge, assess the impact, and restore your rankings. 

If you want to learn the steps you should take to diagnose and recover your lost Google rankings, our upcoming webinar is one you won’t want to miss. 

Join us on November 15 for an insightful session with Ryan Maloney, SEO Success Manager at Conductor, on how to tackle those inevitable SERP shifts. 

This webinar will guide you through the twists and turns of a typical SEO emergency, providing you with the strategies to not only recover but also protect your website’s rankings.

You’ll discover how to:

  • Evaluate if rankings have truly dropped or if it’s an analytics issue. Ever questioned whether the drop in rankings is real or just a hiccup in your analytics? Ryan’s got the expertise to help you untangle this confusion and verify your ranking status. 
  • Assess the impact of the drop and identify affected pages. Once you’ve confirmed a ranking drop, pinpoint and analyze the pages that experienced the most dramatic decline. Focus on determining the extent of the drop and how it affects your site’s visibility, traffic, and overall performance.
  • Investigate recent website changes and technical issues that could be the cause. Learn how to crack the code and identify the culprits behind your sudden ranking plunge. Perform a comprehensive audit of recent changes made to the website. Check for alterations in content, metadata, or structural modifications that might have impacted search performance. Also investigate technical issues like broken links, site speed, mobile responsiveness, or server errors that could have contributed to the decline in rankings.
  • Take proactive steps to protect rankings following the latest Google algorithm updates. Gain insights into safeguarding your website from future ranking volatility. After all, the best defense is a good offense. Stay updated on the latest Google algorithm changes and updates. Adjust website content, optimize technical aspects, or refine SEO strategies to align with the updated algorithms.

Approach your next SEO rescue mission like a pro with the tips and insights you’ll gain from this webinar. 

Don’t miss out – the path to reclaiming your rankings is just one webinar away!

Sign up now and learn the secrets to rebounding and keeping your site in good standing. 

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Nov 1 2023
A Look At Today’s Marketing Data Standards & What They Mean For Your Strategy via @sejournal, @sejournal

The data-driven realm of marketing is dynamic – what worked for you yesterday might not work today. 

And with constant search algorithm shifts, privacy regulations, and the unstoppable rise of AI, staying informed is the key to getting results.

So if you’re eager to unlock the true potential of your marketing efforts, our upcoming webinar has the latest data standard insights to keep you in-the-know. 

Claravine teamed up with Advertiser Perceptions this year to conduct a sweeping survey of marketers and agencies – and the results are in!

Their findings reveal where data standards have the most impact on marketing data, as well as how companies are navigating new privacy laws, harnessing the power of AI, and fine-tuning their data organization strategies.

Join us on Wednesday, November 8 to discover what 140 marketers and agencies had to say, and how you can incorporate these insights into your strategy. 

You’ll leave this webinar with: 

  • A better understanding of how your marketing data management compares to enterprise advertisers. If you want to know how you stack up against the competition, we’ll give you a comprehensive view of how your data management strategies, practices, and tools compare to those used by enterprise advertisers. You can then identify areas where you excel and pinpoint opportunities for improvement.
  • An overview of the current state of data standards and analytics, and how marketers are managing risk while improving the ROI of their programs. This webinar will provide you with a real-time snapshot of the data standards landscape. You’ll understand the latest trends and emerging practices. Plus, you’ll see how marketers are tackling the challenges of managing data while maximizing results. 
  • Tactics and best practices that you can use to improve your marketing data now, including how to measure success and define data standards. This live session is packed with actionable insights that you can put to work immediately. Learn how to measure the success of your marketing campaigns and define data standards more effectively, giving you the power to optimize your strategies. 
Register Now

Chris Comstock, Chief Growth Officer at Claravine, will dive into the latest marketing data trends among top advertisers and discuss ways poor data standards skews insights.

He’ll also share actionable tips to help you benchmark your performance, mitigate privacy risks, and boost ROI through better data.

If you’ve ever wondered how your approach to managing marketing data compares to the top marketers and enterprise advertisers, this webinar will help you size up your game. 

Be sure to mark your calendar and set your alarm – you don’t want to miss this one! 

And no worries if you can’t make the live event – sign up now, and we’ll send you a recording after the webinar.

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Oct 25 2023
How To Perform Website Experiments [+ SEJ Experiment Walk-Through & Results] via @sejournal, @Juxtacognition

How do you know what to change on your website or landing page to make it more effective?

Are the tweaks and tests you made to your site really successful? Or do they just look successful?

Could the best practices you’ve been following for years actually be what’s holding you back from achieving your goals and KPIs?

If you’ve ever asked yourself these questions or ones like it, it’s time to run your own website experiment.

Learn a step-by-step process for conducting website experiments to help you get the data you need to make good decisions.

We’ll show you how to set up and design experiments to collect data that will have the most value and impact for you and your audience.

You’ll learn:

  • When to run an experiment: Learn how and when to run your experiments to get the most informative and accurate data.
  • How to avoid data disasters: Learn how to prevent other factors from influencing your results and what to do if things do go as expected.
  • Experiment design: Tips for working with low-traffic sites, reducing costs caused by testing, and other challenges you’ll face when testing and running experiments.

Join our very own Angie Nikoleychuk, Content Marketing Manager, and learn the key factors to focus on when running website experiments, how to manage your data collection, and how to learn about the things that matter to your audience.

PLUS: You’ll get an exclusive walk-through of our new ad experiment, where we examined how ad types and layouts affect user behavior on our website. You’ll never guess what we found. We sure didn’t!

Don’t miss out on this opportunity!

View the slides below, download your copy of the resources, and watch on demand to learn how to run easy experiments on your site.

Join Us For Our Next Webinar!

How To Boost 2024 SEO Performance With Pillar Pages & Topic Clusters

Join SEO experts and Conductor’s Customer Success Managers, Alex Carchietta and Zack Kadish, to learn how effective pillar pages and clustered content improve site structure, internal linking, and on-page SEO.

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Oct 24 2023
Trends In Paid Search: Navigating The Digital Landscape In 2024 via @sejournal, @hethr_campbell

The search marketing landscape is evolving rapidly with new technologies. This year alone, we’ve seen the rise of generative AI, new developments in automation and voice search, and the emergence of new ad formats.

We understand the challenge that professionals like you face. How do you know which ways to innovate with your paid search strategies?

What’s the best way to meet these changing demands without sacrificing efficiency or ROI?

No matter how you look at it, one thing is clear: it’s time to start planning new paid search strategies to keep up with these changing trends.

It can feel daunting – that’s why we want to help.

Get the on-demand webinar now, and learn the top trends in paid search advertising expected to gain traction so you can drive higher ROI more efficiently in 2024.

Paid search experts Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial will dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.

Get actionable tips on:

  • The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
  • New developments in privacy and data regulation.
  • Emerging ad formats that are expected to make an impact next year.
  • How new focuses on voice search & visual search are expected to affect paid search marketing.

2024 is just around the corner, and with so many innovations in paid search, it’s never too soon to start planning your paid strategy and stay ahead of your competition.

Learn more in our on-demand webinar, where you’ll have an opportunity to assess your paid search strategy and design an industry-aligned plan for 2024.

Ensure your strategy is set up for the new year and take advantage of the developing trends ahead.

Here’s the presentation:

Join Us For Our Next Webinar!

How To Boost 2024 SEO Performance With Pillar Pages & Topic Clusters

Join SEO experts and Conductor’s Customer Success Managers, Alex Carchietta and Zack Kadish, to learn how effective pillar pages and clustered content improve site structure, internal linking, and on-page SEO.

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Oct 18 2023
Mastering Data-Driven Marketing: Insights from 100M Phone Calls via @sejournal, @hethr_campbell

How do you turn the conversations happening over the phone into invaluable data that drives success? 

From understanding customer behavior to identifying conversion opportunities, your phone calls are full of hidden gems and untapped insights. 

Humans may not have the capacity to analyze data from hundreds of calls or transcripts manually – but with CallRail’s AI-powered technology, it’s possible. 

In fact, the process has been kickstarted, and there is data ready for you!

So, if you’re ready to start mining the golden sales opportunities within your business phone calls, our upcoming webinar is one you won’t want to miss. 

Join us on November 1, as Jason Tatum, CallRail’s VP of Product, shares proprietary insights from more than 100 million phone calls, as well as how to harness them to supercharge your sales strategies. 

You’ll discover consumer communication trends that help small-to-medium businesses and agency marketers increase conversions and boost results. 

We’ll also be covering the past and future state of phone calls, and how you can use AI technology to gather useful data from them and transform your business. 

In this live session, you’ll learn:

  • How to use your conversations to unlock a goldmine of untapped insights. By analyzing customer calls, you can gain a deeper understanding of their customers’ needs, preferences, and pain points. 
  • How you can use AI to mine gold from conversations. CallRail’s Conversation Intelligence technology allows you to transcribe conversations with near-human accuracy, surface key terms and phrases from conversations, and quickly summarize call details. 
  • Ways that AI-mined gold from calls can transform your business. You can use insights from customer calls to further refine your SEO and keyword bidding strategies and respond to customer sentiment appropriately.

This webinar is your chance to learn how to develop data-driven marketing strategies that deliver real results.

Don’t miss this opportunity to uncover the wealth of data hidden within your phone calls and drive your marketing and sales strategies to success.

Secure your spot now and start mastering data-driven marketing today.

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Oct 18 2023
Disrupting Agency Culture: Unleash The Power Of The Four-Day Workweek via @sejournal, @hethr_campbell

Are you ready to shake up your agency’s work structure and discover new productivity solutions?

Are you looking for ways to boost your team’s work-life balance, while driving performance and results?

With the Four-Day Workweek (4DWW) program, it’s actually possible to increase workflow efficiency within your agency without sacrificing employee well-being.

And in this on demand webinar, we’ll help you get started.

Join our panel of industry leaders and experts for a thought-provoking discussion on how the 4DWW model is shifting agency culture and reimagining success… from a team who have all made the move from five-day to four-day weeks.

In this exclusive webinar, discover valuable insights to consider when thinking about transitioning to a four-day workweek.

You’ll learn about:

  • Planning ahead and structuring your workflow: Prepare your agency for a seamless shift to a four-day workweek with comprehensive planning. Explore innovative solutions to boost efficiency and maximize productivity within your agency. Also find ways to trim excess fat in your workflow and reduce time spent on low-ROI tasks – such as limiting recurring meetings, etc.
  • Establishing and communicating boundaries with clients: Learn how to keep even your most demanding clients satisfied while transitioning. Plus, understand how to decide when to disclose your transition, and address client concerns about whether the 4DWW will impact performance, etc.
  • Balancing employee needs for maximum talent retention: Discover strategies for streamlining your workflows to enhance work-life balance for your team, empowering them to flourish with autonomy. Manage billable hours in ways that accommodate varying needs and preferences. Implementing creative solutions to ensure employee satisfaction will help you retain top talent during your transition.

This webinar features a brief presentation, followed by a thought-provoking roundtable discussion, where our presenters exchange ideas and best practices.

Presenters:

  • Jenise Uehara, CEO, Search Engine Journal
  • Elizabeth Harmon, HR / People Ops Manager, Search Engine Journal
  • Joe O’Connor, Director & Co-founder, Work Time Reduction Center of Excellence
  • Tessa Ohlendorf, Managing Director, media.monks
  • Claire Daniels, Chief Executive Officer, Trio Media

As agencies seek new ways to improve efficiency while prioritizing employee well-being, this webinar demonstrates how the 4DWW model can be the ultimate solution.

Watch this webinar and discover how the 4DWW model can be integrated into your agency’s workflow →

View the slides:

Join Us For Our Next Webinar!

Trends In Paid Search: Navigating The Digital Landscape In 2024

Join Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.

Image Credits:

Featured Image: Paulo Bobita/Search Engine Journal

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Oct 13 2023
7 Key Metrics In Measuring Content Effectiveness via @sejournal, @hethr_campbell

Measuring content performance is the compass that guides successful digital marketing endeavors.

It provides invaluable insights into what resonates with your audience – enabling you to refine strategies, optimize resources, and maximize ROI.

To do this successfully, you need to understand the metrics behind evaluating a successful customer journey.

If you’re looking to maximize your marketing efforts and create the kind of content that both captivates and converts, watch this webinar on demand now.

Join Wayne Cichanski from iQuanti, along with Rachel Schardt and Rayan Nahas from Conductor, as they dive into 7 key metrics for measuring content effectiveness that often go overlooked.

In this webinar, our guests dive into:

  • Content Relevancy: Learn how to measure the relevancy of your content and ensure it aligns perfectly with your audience’s needs and interests.
  • Content Depth: Your content should do more than just scratch the surface. Explore ways to gauge the depth of your content and ensure it offers genuine value to your readers.
  • Influenced & Direct Conversion Rate: Conversion rates are the ultimate litmus test for content quality. Discover how to measure the true impact of your content on your business’ bottom line.
  • Engagement Metrics: Discover the engagement metrics you should be paying close attention to, and learn how to leverage them to boost audience interaction and retention.
  • Consumer Demand/Volume: Learn how to measure consumer demand for your content, helping you tailor your strategies to meet their expectations.
  • Tone-Matching Demographics and Persona: Matching your content’s tone with your target demographics and personas is crucial for effective communication. Learn how to ensure your messaging is resonating with your intended audience.

If you’re looking to serve up relevant and compelling content that engages your ideal audience, then this webinar is for you →

View the slides:

7 Key Metrics In Measuring Content Effectiveness [Slides]

Join Us For Our Next Webinar!

Trends In Paid Search: Navigating The Digital Landscape In 2024

Join Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.

Image Credits:

Featured Image: Paulo Bobita/Search Engine Journal

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