Developing a Strong B2B Ecommerce Strategy Advanced Course
Successful B2B marketing in the digital age requires organizations to build strong, lasting relationships with their buyers. Even when it comes to ecommerce do not skimp on the value of meaningful interaction. No one wants to be another number in line. During this course we look at every aspect of making a stellar strategy that transcends into the digital era of buying. You can strengthen these relationships with content that shows deep understanding of your buyers’ business, demonstrates your willingness to understand their pain points adds incredible value. With an intelligent blend of quality content, you can make sure buyers are not only into you, but ready to take the relationship to the next level. The strategy has changed. We are now transformation from physical to digital. Sections Covered
- Building Your Ecommerce SWOT Analysis – Strengths Weaknesses Opportunities & Threats
- The Digital Age of B2B Procurement
- Streamlining Your Business for Ecommerce
- Operational Changes & Challenges
- Building Sustainable Relationships
- Technology You need To Think About That Supports Your Ecommerce Strategy
- Website? Cart? CRM? ERP? Integrations?
- Elevate SEO, Audit, Adjust & Re-index
- Do not skimp on content marketing.
- Keyword Research / Local / National / International
- Competitor Research
- Connect with your customers – How will you?
- Advertising – PPC is a must
- Shopping Campaigns – Look to our PPC shopping course where we cover shopping campaigns and smart shopping campaigns.
- Amazon Advertising Is a strong branding option.
- Landing pages that are designed to convert.
- Build Trust & Develop Curiosity
- Measuring / Dashboard & KPIs
Speed Wins
Yes, this will be a lot to cover but as they say nothing worthwhile or sustainable comes easy!
12 Week Ecommerce Certificate Program
Develop an in-depth understanding of Ecommerce Sales & marketing strategies. We will dive deep into practices to successfully lead campaigns and take your career to the next level.
12 Week Ecommerce Certificate Couse
This highly advanced ecommerce course will push you to explode your capabilities around all of the ins and outs of growing ecommerce sales. But what if you want more? To take the game to places yet unseen? To own it. This dynamic ecommerce masters class is not going to be easy. But after completion you will have a deep understanding, skills and specialist knowledge to be master in this discipline. You will enter a small group of elite which means access to bigger opportunities. Become an expert’s expert.
Sections Covered During This Certificate
- Master Level Ecommerce Strategies & Business Modeling
- Brand Development & Branding Techniques
- Master Level Website Platform Development
- Drop Shipping & Procurement
- Master Multi Channel Ecommerce Development
- Growing Website Traffic Techniques
- Converting Traffic at Much Higher Rates
- Master Level Sourcing & Proccuring Products
- Supply Chain Management & Sustainablity
- ERP Deployments and Integrations
- Search Engine Optimization
- CRM Management
- PPC Google & Bing Master
- Search Engine Mastery
- Keyword Mastery
- Ecommerce Automations
- Content Marketing Master
- Light Machine Learning
- Social Media Strategy & Development MS
- Ecommerce Full Siute of Integrations
- Social Media Advertising Master Class
- Ecommerce Advanced Pricing Tools & Strategies
- Voice Search Master Class (Alexa & Google)
- Ecommerce Advanced Data Mining & Data Analytics
- Email Marketing & Re-marketing Advanced
- Competition Crawling & Research Artificial Intelligence &Machine Learning
- Solving Scaling Challenges & Scaling Infrastructure
& Much MORE
8 Week Ecommerce Certificate Course
Gain a more advanced and robust knowledge of Ecommerce. Become a pro. Learn in demand skills and knowledge to progress your career. This course can be studied as a stand-alone course. No minimum qualification needed.
Ecommerce EDU
8 Week Certificate Course
Get ahead of the pack with an up to date, internationally recognized and comprehensive Ecommerce Professional Course. With this qualification, you’ll learn the intricacies of SEO/SEM, Google Ads, Google Analytics, mobile marketing and other cutting-edge ecommerce subjects.
You will be armed with the know-how, the experience and the insights to be able to work and speak with authority in this fast-paced industry. In short, you’ll be a skilled ecommerce professional, capable of building a strategic ecommerce business. We also expect to be able to build on these skills after completion, as they’ll have the strong fundamentals to help companies excel online.
Sections Covered During This Course
- Developing Professional Ecommerce Strategies
- Converting Web Traffic
- Website Platform Development & Optimization
- Branding & Brand Positioning
- Multi Channel Ecommerce Development
- Drop Shipping & Procurement
- Search Engine Marketing Pro Class
- Search Engine Optimization Pro Class
- Ecommerce Automation’s
- Ecommerce Integration’s
- 1Ecommerce Basic Pricing Tools & Strategies
- Content Marketing
- Ecommerce Data Mining & Data Analytics
- Social Media Strategy & Development Pro
- Ecommerce Website Development & Functions
- Email Marketing & Remarketing
- Light Artificial Intelligence Development
4 Week Ecommerce Certificate Course
Build a strong foundation ecommerce sales & marketing with an introduction to core principles and develop needed practical skills. As a cooperative it is imperative we educate our members in the wild world of ecommerce.
Ecommerce MGMT
This 4 Week Course covers.
The course is designed to build a strong foundation in the basics of ecommerce. It is a perfect introduction to consumer behavior and understanding what drives sales online.
Ecommerce EDU courses will teach you how to optimize your ecommerce strategies and tactics in the context of multi channel online sales, social media, search engine management, search engine optimization, ecommerce and paid digital display advertising. This course has been developed by leading digital marketing experts from within the US and features up-to-the-minute content covering all aspects of the ecommerce spectrum.
- Sections Covered During This Certificate
- Developing a Ecommerce Strategy
- Getting Web Traffic
- Picking The Right Sales Platforms
- Product Pricing
- Product Listing Creation & Listing Management
- Brand Building & Brand Guidelines
- Social Media Marketing
- Search Engine Marketing
- Paid Social Ads & PPC Google Ads
You’re businesses future is facing serious challenges. The world is changing quickly around us, ecommerce is no longer an option but in fact it has become an expectation. You are one step closer. We believe that too. So what are you waiting for? Start the journey in becoming an even bigger force to be reconnected with.
Lets work together to make your efforts online a success.
Ecommerce Adult Education & Retraining Program
Ecommerce is the future!
Digital disruption is displacing millions of Americans. Ecommerce can provide a solid solution. Our adult education & re-education program is focused on retaining and developing skill that will lead to better career opportunities for the future. The goal of this program & other training courses is to give them the knowledge and skills to learn ecommerce. We know ecommerce is here to stay so let us help you!
Worldwide, ecommerce is expected to grow by as much as 13 to 25 percent.
Projections are showing rapid worldwide ecommerce growth through 2018. This year is expected to peak at nearly $1.6 trillion and by the end of 2018, almost $2.5 trillion. In the U.S. alone, ecommerce growth is anticipated to be somewhere between 11.6 and 16.5 percent from 2013 to 2018.
In choosing a business model, it’s always important to examine trends and to move into growth markets whenever possible. The stats back up the notion that the ecommerce model is a good choice for entrepreneurs that are looking to start a new company, or those that are interested in diversifying and expanding.
If you want to get into ecommerce, there has scarcely been a better time. The opportunities are growing by the day. Eighty percent of the web population has made a purchase online.
As you can imagine that 80 percent is only going to grow. The key as an ecommerce business owner is to establish trust and credibility with leads and customers. From developing an attractive and easily navigable website to creating content that helps your customers, there are many different aspects to earning their trust, but if you commit to constant improvement, in time, you’ll build a loyal following.
It isn’t too much of a stretch to say that trust is one of the most important aspects of running an ecommerce business. People clearly trust etailers more than they did in the past, but security and privacy concerns are still foremost in many people’s minds.
There are many great reasons to start an ecommerce business. If you’re interested in being your own boss and selling products you are passionate about, it’s something worth considering. If you want to speed up the process, you could even buy an established business instead.
This Adult Education and Retraining Program Covers Many Facets to Ecommerce.
Learn these valuable skills in this program!
- Digital literacy
- Ecommerce Understanding & Fundamentals
- Ecommerce in Business
- Roles & Opportunities within Ecommerce
- Problem-based learning
- Project-based learning
- Communication
- Critical thinking Skills
- Interpersonal Skills
- Navigating Ecommerce Systems
- Problem solving & Developing Solutions
- Processing & analyzing information.
- Respecting differences & diversity
- Self-awareness
- Workforce Preparation
- Preparing For Ecommerce Opportunities
& More
This program will help you get ready for a career in Ecommerce!
Ecommerce CRM Course
Ecommerce CRMs are essential to your ecommerce website. What all CRMs software’s want to boast is that they want to boost your customer retention, drive more sales, and leverage your contacts.
This Course will Guide you through understanding and implementing the right Ecommerce CRM Systems info your business.
This course will teach you how to create a customer-focused business that will keep customers satisfied and coming back for more.
You’ll master how to use a CRM to improve your company’s customer service, whether you operate a service-based or product-based business.
By learning the ins and outs of this valuable customer relationship management program, your sales and service teams will be at the top of their game.
Improve collaboration, elevate proficiency and facilitate more productive business relationships in your organization.
- Become a CRM power user, fluent in key terminology and proficient in the functionality.
- Learn how to integrate outlook emails, contacts, appointments and keep synchronized.
- Effectively use Chatter; post, follow and make comments improving communication and collaboration with co-workers.
- Plan out sales stages and strategies in your CRM.
- Filter and sort Leads, Accounts, Contacts, Opportunities and other lists with ease.
- Learn the fundamentals of Views, Reports Dashboards.
- Identify coaching opportunities and best practices for the Sales Manager role.
You’ll also learn how to integrate CRMS with Microsoft Outlook so you can sync emails, contacts, tasks, and appointments to easily share them with colleagues.
In addition to easy collaboration, you can also use your CRM to generate sales, so you’ll learn how to manage leads, work with accounts and contacts, and track sales opportunities.
To track your progress, you’ll learn about Views, Reports, and Dashboards. You’ll create standard and custom reports using the report builder, and you’ll use your report data to create a dashboard.
You’ll even cover how to connect your CRM to your social networks so you can maintain contact with customers there as well.
And you’ll tackle how to create custom views, configure preferences, and import data to make your CRM work for your specific needs.
Completing this course will help you keep track of your customers’ feedback, figure out ways to meet customer needs more effectively, and increase sales through improved customer satisfaction, regardless of what industry you work in.
Let’s get started!
Ecommerce ERP ( Enterprise Resource Planning ) Solutions Course
When developing your roadmap for B2B eCommerce, you must plan for potential roadblocks. Detours along the way aren’t unusual. ERP integration is so crucial to the success of an Ecommerce implementation that if you don’t get it right it can derail the entire project. So, it’s important to carefully plan for an ERP integration and choose your Ecommerce platform wisely to minimize problems. When done successfully, an eCommerce ERP integration between platforms is crucial for leveraging the power of a fully digitized sales environment. This course covers the landmines to avoid as well as the power this can give your business.
An ERP and Ecommerce Platform Should Work Together
Ecommerce & ERP Software Front-End & Back-End Solutions
ERPs reduce a business’s risk in uncertain circumstances and are perceived to have a positive impact on organization performance, including the improvement of productivity and profitability.
Historically, however, in order to properly organize and orchestrate ERP data flow, customer-facing tool options have been limited.
This is because ERPs rely heavily on EDI and APIs to sync with outside systems.
- EDI is the more traditional approach and still often used in B2B and wholesale channels, and Walmart specifically.
- APIs are the more modern approach and used by SaaS services and tools that enable marketing teams to move quickly, while ensuring proper data orchestration is not disrupted.
ERPs can automate processes, enable planning and forecasting, and ultimately enable innovation by giving teams across an organization the ability to access and leverage the most up-to-date customer, product and accounting information in order to streamline business processes and create the most effective services and solutions.
In this course we will cover the following.
- ERP Ecommerce Centric Solutions
- ERP Framework
- ERP Migration
- ERP Broadcast
- ERP Aggregation
- ERP Systems Sync
- ERP Solutions
- Showcasing The Complexities Within The Tech Stack & Flow Within The Business
Let’s get your ERP course started!
Packaging & Package Branding Course
This course covers the core topics in customer loyalty: branding, customer centricity. You will learn key principles in brand equity through product packaging and design. This is one of the key elements of steering customers to reorder from you in the future time and time again. Packaging can be a huge opportunity to build trust establish your brand and gain customer loyalty.
Whether you’re planning to start-up an e-commerce business or are facing pressure to adapt your brick-and-mortar line to ship with minimal quality issues, we’ll get you prepared with an updated primer on current regulations and things to consider.
It’s no secret that E-Commerce is the fast-moving market. Almost nine out of ten dollars of retail came from e- commerce sales. With the advent of meal kit subscription boxes like Blue Apron, and the increase in grocery delivery services like Amazon Fresh, as well as increased online retail sales of personal care items over sites like Sephora.com and Ipsy – it follows that the demand for e-commerce friendly packaging is on the rise, and many brands are putting e- commerce first in their product development process.
What E-Commerce Customers Want & What You Need To Learn
In this course we will cover these topics!
- Simple, Clean Packaging
- Protected, Intact Product
- Consistent Branding
- Environmentally Friendly Packing Materials
- Products That Appear Over-Packaged And Wasteful
- Dirty or Scratched Packaging
- Leaking Liquids
- Small Items Packed in Large Boxes
- & More
So enhance you repeat customers through your packaging. Take your Ecommerce business to the next level with this course.
Solving Scaling Challenges & Scaling Infrastructure Course
As a company that has been delivering ecommerce growth for many years, we understand how challenging it may be for a company to scale up in ecommerce. Creating a fully scalable system and infrastructure can be a tedious task that requires assessment, planning, and testing. If you already have a ecommerce applications in place, redesigning that system can be a challenging process that may require substantial changes, software updates, and a lot of integrations. In this course we help you understand and seamlessly get past sticking points in the scaling of an ecommerce business.
Product Listing Creation & Listing Management Course
Most people will not take the extra time that is needed to create a good listing for a new product online. Those who do are given the chance to capture a whole new level of exposure to buyers.
Measuring Your Ecommerce Success
Coming soon. Ecommerce metrics are extremely important here are some that are covered In this course. You will measure the success of an e-commerce store with a full guide for becoming a pro in analyzing traffic, engagement, CLV, CAC, ad views, and other ecommerce success metrics. We will cover metrics like CLV – Customer Lifetime Value. Customer acquisition cost, customer retention rates, average order value, refund and return rates, cart abandonment rates, conversion rates and more…..
Video Marketing Course & Explainer Video Course
Video Marketing Course helps you Learn How to Get Started with Your Video Marketing Strategy. How to Create a Successful Video Marketing Strategies. The Best Types of Online Video Content Video Production Video Metrics to Track and How to analyze them and quite a bit more!
Email Marketing Course
This email marketing course will teach you how to create an email marketing strategy that grows your business, and your career. From contact management and segmentation to email deliverability and analyzing your email sends, you’ll learn how to build an email marketing strategy that is human and helpful and builds trust with your contacts. At the end of this course, apply what you’ve learned with the email marketing tools that make sense for your business.
Press Release Course
Learn how to write press releases: formal, official announcements regarding something new or significant about you or your business. Done correctly, press releases can promote your brand, distribute important information, and even improve your SEO. Press releases are and then walks you through finding your story, preparing to write, getting your headline and subhead down, crafting body copy, adding your boilerplate, and distributing the release through a newswire. PR can be a big initial boost to your brand and business online.
Bing Ads Course
This is a one-stop-shop training center for everyone who uses Bing professional tools and solutions. We help you grow your knowledge and professional value with flexible, on-demand training on Bing Ads. Learn everything from creating campaigns, catchy ads and targeting the right audiences. Learn campaign types, Ad Groups, Keywords, Audiences, Demographics, Placements, Bids, Impressions, Clicks and more. Keep in mind 10+ of all web searches are done though Microsoft’s Bing.
Bing Webmaster Tools Course
There are many advantages from having a webmaster tools account with Bing. Webmaster tools are meant to narrow the gap between webmasters and search engines and it is the only real channel of communication between you and Bing. It is therefore necessary to register your web site with Bing webmaster tools. What to expect from Bing webmaster tools? There is a lot of information in Bing webmaster tools but as a beginner you should expect the following: To receive important messages or warnings about the healthiness of your web site (e.g. malware)To find out how many pages are indexed by Bing To find out how many links are pointing to your site To troubleshoot crawler access issues To see detail information on what keywords your site is associated with, and your position in the search results. This is especially important for SEO.
Google Ads Course ( AdWords )
This is a one-stop-shop for google Ads. Learn Google Ads (AdWords) In this effective Google Ads Course Taught by Top Google Professionals This is a one-stop-shop training center for everyone who uses Google professional tools and solutions. We help you grow your knowledge and professional value with flexible, on-demand training on Google Ads. Learn everything from creating campaigns, catchy ads and targeting the right audiences. Learn campaign types, Ad Groups, Keywords, Audiences, Demographics, Placements, Bids, Impressions, Clicks and more.
