Sep 16 2025
Ask An SEO: High Volumes Or High Authority Evergreen Content? via @sejournal, @rollerblader

This week’s Ask an SEO question comes from an anonymous user:

“Should we still publish high volumes of content, or is it better to invest in fewer, higher-authority evergreen pieces?”

Great question! The answer is always higher-authority content, but not always evergreen if your goal is growth and sustainability. If the goal is quick traffic and a churn-and-burn model, high volume makes sense. More content does not mean more SEO. Sustainable SEO traffic via content is providing a proper user experience, which includes making sure the other topics on the site are helpful to a user.

Why High Volumes Of Content Don’t Work Long Term

The idea of creating high volumes of content to get traffic is a strategy where you focus a page on specific keywords and phrases and optimize the page for these phrases. When Google launched BERT and MUM, this strategy (which was already outdated) got its final nail in the coffin. These updates to Google’s systems looked at the associations between the words, hierarchy of the page, and the website to figure out the experience of the page vs. the specific words on the page.

By looking at what the words mean in relation to the headers, the sentences above and below, and the code of the page, like schema, SEO moved away from keywords to what the user will learn from the experience on the page. At the same time, proactive SEOs focused more heavily on vectors and entities; neither of these are new topics.

Back in the mid-2000s, article spinners helped to generate hundreds of keyword-focused pages quickly and easily. With them, you create a spintax (similar to prompts for large language models or LLMs like ChatGPT and Perplexity) with macros for words to be replaced, and the software would create “original” pieces of content. These could then be launched en masse, similar to “programmatic SEO,” which is not new and never a smart idea.

Google and other search engines would surface these and rank the sites until they got caught. Panda did a great job finding article spinner pages and starting to devalue and penalize sites using this technique of mass content creation.

Shortly after, website owners began using PHP with merchant data feeds to create shopping pages for specific products and product groups. This is similar to how media companies produce shopping listicles and product comparisons en masse. The content is unique and original (for that site), but is also being produced en masse, which usually means little to no value. This includes human-written content that is then used for comparisons, even when a user selects to compare the two. In this situation, you’ll want to use canonical links and meta robots properly, but that’s for a different post.

Panda and the core algorithms already had a way to detect “thin pages” from content spinning, so although these product pages worked, especially when combined with spun content or machine-created content describing the products, these sites began getting penalized and devalued.

We’re now seeing AI content being created that is technically unique and “original” via ChatGPT, Perplexity, etc, and it is working for fast traffic gains. But these same sites are getting caught and losing that traffic when they do. It is the same exact pattern as article spinning and PHP + data feed shopping lists and pages.

I could see an argument being made for “fan-out” queries and why having pages focused on specific keywords makes sense. Fan-out queries are AI results that automate “People Also Ask,” “things to know,” and other continuation-rich results in a single output, vs. having separate search features.

If an SEO has experience with actual SEO best practices and knows about UX, they’ll know that the fan-out query is using the context and solutions provided on the pages, not multiple pages focused on similar keywords.

This would be the equivalent of building a unique page for each People Also Ask query or adding them as FAQs on the page. This is not a good UX, and Google knows you’re spamming/overoptimizing. It may work, but when you get caught, you’re in a worse position than when you started.

Each page should have a unique solution, not a unique keyword. When the content is focused on the solution, that solution becomes the keyword phrases, and the same page can show up for multiple different phrases, including different variations in the fan-out result.

If the goal is to get traffic and make money quickly, then abandon or sell the domain, more content is a good strategy. But you won’t have a reliable or long-term income and will always be chasing the next thing.

Evergreen And Non-Evergreen High-Quality Content

Focusing on quality content that provides value to an end user is better for long-term success than high volumes of content. The person will learn from the article, and the content tends to be trustworthy. This type of content is what gets backlinks naturally from high-authority and topically relevant websites.

More importantly, each page on the website will have a clear intent. With sites that focus on volume vs. quality, a lot of the posts and pages will look similar as they’re focused on similar keywords, and users won’t know which article provides the actual solution. This is a bad UX. Or the topics jump around, where one page is about the best perfumes and another is about harnesses for dogs. The trust in the quality of the content is diminished because the site can’t be an expert in everything. And it is clear the content is made up by machines, i.e., fake.

Not all of the content needs to be evergreen, either. Companies and consumer trends happen, and people want timely information mixed in with evergreen topics. If it is product releases, an archive and list of all releases can be helpful.

Fashion sites can easily do the trends from that season. The content is outdated when the next season starts, but the coverage of the trends is something people will look back on and source or use as a reference. This includes fashion students sourcing content for classes, designers looking for inspiration from the past, and mass media covering when things trended and need a reference point.

When evergreen content begins to slide, you can always refresh it. Look back and see what has changed or advanced since the last update, and see how you can improve on it.

  • Look for customer service questions that are not answered.
  • Add updated software features or new colors.
  • See if there are examples that could be made better or clearer.
  • If new regulations are passed locally, state level, or federally, add these in so the content is accurate.
  • Delete content that is outdated, or label it as no longer relevant with the reasons why.
  • Look for sections that may have seemed relevant to the topic, but actually weren’t, and remove them so the content becomes stronger.

There is no shortage of ways to refresh evergreen content and improve on it. These are the pillar pages that can bring consistent traffic over the long run and keep business strong, while the non-evergreen pages do their part, creating ebbs and flows of traffic. With some projects, we don’t produce new content for a month or two at a time because the pillar pages need to be refreshed, and the clients still do well with traffic.

Creating mass amounts of content is a good strategy for people who want to make money fast and do not plan on keeping the domain for a long time. It is good for churn-and-burn sites, domains you rent (if the owner is ok with it), and testing projects. When your goal is to build a sustainable business, high-authority content that provides value is the way to go.

You don’t need to worry about the amount of content with this strategy; you focus on the user experience. When you do this, most channels can grow, including email/SMS, social media, PR, branding, and SEO.

More Resources:

Featured Image: Paulo Bobita/Search Engine Journal

Ecommerce MGMT 0 Comments
Sep 3 2025
Make AI Writing Work for Your Content & SERP Visibility Strategy [Webinar] via @sejournal, @hethr_campbell

Are your AI writing tools helping or hurting your SEO performance?

Join Nadege Chaffaut and Crystie Bowe from Conductor on September 17, 2025, for a practical webinar on creating AI-informed content that ranks and builds trust.

You’ll Learn How To:

  • Engineer prompts that produce high-quality content
  • Keep your SEO visibility and credibility intact at scale
  • Build authorship and expertise into AI content workflows

Why You Can’t Miss This Session

AI can be a competitive advantage when used the right way. This webinar will give you the frameworks and tactics to scale content that actually performs.

Register Now

Sign up to get actionable strategies for AI content. Can’t make it live? Register anyway, and we’ll send you the full recording.

Ecommerce MGMT 0 Comments
Aug 20 2025
Quality Audiences: Why Lower Traffic Might Be Better via @sejournal, @rio_seo

There once was a time when digital marketers chased traffic.

The more traffic a website attracted, the more marketers felt satisfied and closer to attaining their goals.

But, this once golden metric is no longer a tell-tale sign of success.

Gone are the days of forecasting growth solely on the number of visitors coming to a website.

Today, lower traffic might actually be better than driving a plethora of unqualified, uninterested leads to your website.

Undoubtedly, consumer search behavior looks much different than it once did. AI is stealing click-throughs, third-party cookies are essentially disappearing, and audiences give more thought to whether to click through to a website.

Quality over quantity is the name of the game, and marketers are now shifting their focus towards driving better traffic rather than more traffic.

In this post, we’ll dissect why less traffic might be “more” and better for your business, how to shift your content marketing strategy to attract high-quality visitors, and share actionable insights for driving business results with your target audience.

The Traffic Trap: Why More Isn’t Always Better

At first thought, a high volume of traffic sounds ideal. The thought of hundreds of thousands of visitors flooding your site and purchasing your products or services would be a dream. But, that’s unfortunately not reality in most cases.

It’s a vanity metric that looks impressive in presentations but doesn’t necessarily move the needle when it comes to sales.

According to a recent study, the average website conversion rate across 14 different industries is a dismal 3.3%. That means for every 1,000 visitors, fewer than 25 of those will actually convert. And, depending on your sector, your conversion rate might be even lower.

Additionally, consider if your content isn’t optimized for the right keywords. You could be attracting traffic with zero intention or motivation to convert.

In this case, these searchers are likely to bounce once they realize what you’re selling, they have no interest in buying.

The numbers may look inflated, but if the quality is lacking, those numbers are meaningless.

At the end of the day, sales and revenue are the ultimate goals for any business. Drawing in the right audience leads you closer to that goal, even if the numbers aren’t legendary.

Because here’s an uncomfortable truth: Traffic is easy to obtain; quality traffic is hard.

AI Has Forever Changed The Search Landscape

There’s been much discussion around the impact of AI in the search landscape, and even some of the most seasoned SEOs are scratching their heads, wondering what to do.

Google’s rollout of AI Overviews and the rising use of ChatGPT and other generative AI tools have significantly altered the way users search for products and services.

Searchers no longer need to click through on a website to get the information they need. Instead, they’re receiving AI-generated summaries that often answer their question right away.

This has resulted in businesses across the board seeing a notable decrease in traffic. Even top-ranking content that’s been thriving in the search engine results pages (SERPs) for years has taken a hit.

Bustle, the entertainment and lifestyle site, saw search traffic behave erratically last spring, around the time AI summaries were introduced. Some stories surged to 150,000-300,000 views, while most others barely cracked 1,000.

In turn, SEOs and content marketers are being forced to face a new reality – what many are referring to as “zero-click search 2.0.”

But, just as we have done with all the previous major changes in the search landscapes, the good news is we’ll live and we’ll adapt.

It takes a mindset shift, where instead of relying on high-ranking content to drive traffic, the new goal must be to create valuable, intent-focused content that targets long-tail queries, offers helpful information, solves a problem, and is well-written (which means not relying on AI to fully draft content for you).

Subject matter experts are in higher demand than ever before as relevance and trust become more paramount than ever before.

The Power Of Qualified Traffic

When we talk about qualified traffic, it’s important to clearly define what exactly this means, as it can have divergent definitions.

For the purposes of this post, quality audiences include searchers who:

  • Match and align with your target personas and demographic.
  • Arrive with specific intent (ready to make a purchase or are further along in the sales journey).
  • Engage meaningfully with your content (visiting multiple pages on your site, higher dwell times).
  • Often find you through word-of-mouth, email, referrals, reviews, or targeted search.
  • Use long-tail queries to help them solve a problem they’re facing.

Now, think about the content you’re creating and what’s in your pipeline.

If you’re drafting generic blog posts, surface-level articles, or are relying entirely on AI to draft your content for you, you may be attracting visitors, but you likely aren’t motivating buyers.

The same can be said for advertising efforts that cast too wide of a net. The result? An influx of searchers that may have no intention of converting and no interest in your business.

Your traffic count may look great, but there’s no success behind drawing in these visitors.

Consider that an email marketing provider found that email marketing has an average return on investment (ROI) of $36 for every $1 spent.

It’s well known and documented that email marketing tends to be one of the highest drivers of ROI.

The reason for this is that your email audience is usually pre-qualified and opted in to receive communication from you. They know your business and what you sell, and are therefore more likely to take action.

Similarly, referral traffic and direct traffic often yield higher conversion rates than social media or display ads.

Getting the right people to your site is essential, and the tactics that accomplish this should be your primary focus.

Quality Content = Better Business Outcomes

There’s a reason why nearly half of technology companies say their content marketing budgets will grow this year. Because content works – when it’s done right.

Content shouldn’t be created to cast a wider net. It should be created with intentionality to grow your brand recognition, build trust with your audience, and offer the type of value that keeps people coming back.

Here’s how quality, helpful content focused on the right audience and pain points pays off:

1. Higher Conversion Rates

Personalized content is a powerful driver of consumer behavior.

In fact, 76% of people say tailored content influences their decision to consider a brand, and 78% say it makes them more likely to buy again.

This statistic highlights the need for content that’s personalized and targeted to searchers’ needs.

Content that speaks to a specific persona or pain point is more likely to convert than a pointless listicle that’s stuffed with basic information.

2. Improved Customer Lifetime Value (CLV)

You don’t want your customers to be one and done. Instead, you want them to come back to you any time the need arises. You want to be the brand they choose and trust over your competitors.

When you draft content that is deeply relevant, helps users understand your products, educates them on all your services, or guides them towards making a more informed decision, they’re likely to keep returning for more.

3. Lower Customer Acquisition Costs (CAC)

No salesperson wants to sit through a multi-year process, anxiously awaiting the day a prospect may or may not decide to move forward.

Targeted content and lower funnel content attract qualified leads that lead to shorter sales cycles and lower the cost to acquire a new customer.

This empowers sales teams to focus on closing rather than convincing, educating, or determining if a prospect is worth their while.

4. Stronger Brand Equity

When customers find your content to be valuable, they’re more likely to share your content with their followers on social media and refer you to their friends.

Bridging the gap between awareness and consideration means building trust and drafting insightful, research-backed content.

This is why content drafting can’t be left solely to AI but should be left in the hands of skilled human writers who’ve consulted subject matter experts to deliver the highest value content possible.

Content Quality Indicators

As aforementioned, traffic alone isn’t enough to measure the quality of your content. There are numerous signals that can help you assess whether your content is working.

A few key metrics content marketers should assess when evaluating the strength of their content marketing efforts include:

  • Bounce Rate: The bigger the bounce rate, the bigger the concern. According to Siege Media, a good bounce rate for a blog is 70%, with the average being 80%. Anything more, and there is likely a fatal flaw between content and audience expectations that should be examined.
  • Scroll Depth: Similar to bounce rate, it’s unhelpful if your browsers aren’t scrolling down enough to potentially become buyers. This could suggest myriad issues, such as your call to action (CTA) being too far down on the page or your content not resonating with your target audience.
  • Time on Page: Are customers coming to your website but leaving shortly after? Short sessions on your website may imply low engagement, or your content simply isn’t relevant to the audience. This is often the case when your keywords don’t align with search intent, which raises the importance of thorough keyword research.
  • Conversion Pathways: Each of your website pages likely has the goal of getting people to take action, whether that’s filling out a form, requesting a demo, or purchasing a product. If people aren’t clicking your CTAs, it’s important to assess what the problem is. Perhaps your CTA is the wrong color or doesn’t use compelling language. A/B testing can help you assess where the real problem lies.

These metrics help you understand not just how many people arrived, but how many stayed and why.

The Go-To Content Marketing Strategy To Drive Qualified Traffic

It’s time for a mind shift for content marketers. We’re not abandoning growth, and we’re not neglecting traffic, but we’re being more intentional about our goals.

More traffic doesn’t mean more sales. It’s time to redefine our strategies to secure success and highlight content marketing as a value-add. Here’s the new playbook for driving qualified traffic:

1. Redefine What Success Looks Like

Success looks different today than it did even a few years ago. Today, success is contingent on attracting quality leads, keeping people on your website, assessing the time to conversion, and digging into your content engagement rates.

We’re also looking at any red flags in user experience, such as long page load times, CTAs that are too far down, and intrusive ads popping up.

2. Segment Your Audience

Your target audience is likely diverse, which means they inherently have different needs and preferences.

To ensure your content hits the mark, it’s crucial to segment your audience appropriately by buyer personas, new versus returning users, behavioral signals, age, and more to ensure your content lands.

For example, a Gen Z customer searching for a financial services business will want vastly different information than a Boomer, who may be looking for information about retirement or estate planning.

3. Align Content With The Funnel

Content must be created for all stages of the funnel.

For example, a first-time buyer will likely want more awareness-level content, whereas someone at the decision stage likely wants to read case studies or product reviews.

Audit your existing content to ensure you have a healthy mix of content at each stage of the funnel, including:

  • Top of Funnel (ToFu): Awareness content that builds trust and captures attention (but should still target a specific persona).
  • Middle of Funnel (MoFu): Educational content that helps users compare solutions, such as whitepapers, ebooks, product one-pagers, and more.
  • Bottom of Funnel (BoFu): Case studies, reviews and testimonials, product demos, and more.

4. Invest In First-Party Data

Knowing who’s interested in your business can help you reach the right people at the right time.

First-party data is invaluable, and can be sourced through email subscribers, webinar attendees, and form fills.

These are the people your business wants to develop relationships with, and can do so through drip campaigns, feedback loops, and tailored content offers.

5. Optimize For Intent, Not Just Keywords

Informational keywords can be helpful, but they often aren’t going to lead to quick conversions.

It can be helpful to focus on human-centered SEO, long-tail keywords (which usually are specific and solve a problem), and other types of intent-based keywords.

Leverage third-party tools like Semrush, Ahrefs, or MarketMuse to uncover the why behind searches, how competitive search terms are, and how often they’re searched for.

Quality Will Win The Future Of Content Marketing

In a digital-first era that’s rife with competition, it’s necessary to differentiate your business from others.

While your competitors may be generating content quickly and at scale using AI, your brand can gain a competitive edge by doubling down on authenticity and building human-first content.

Lower traffic may be getting your business down, but it’s important to remember that doesn’t necessarily translate to lower value. In fact, for many brands, trimming the fat and focusing on quality audiences only leads to greater wins.

The next time you’re analyzing your data and notice a dip in traffic, there’s no need to get into panic mode. Ask yourself:

  • Did the right people visit?
  • Is our content useful?
  • Are these visitors driving growth?

After all, traffic is just a number.

More Resources:

Featured Image: Roman Samborskyi/Shutterstock

Ecommerce MGMT 0 Comments
Aug 8 2025
8 Emerging Trends CMOs Need To Watch: What’s Next In Content Marketing via @sejournal, @rio_seo

Content marketers’ patience and performance are being tested as AI infiltrates every tech stack, which has been both a blessing and a curse.

Creating content has never been simpler, given the rise of AI, upending content creation, distribution, and discovery.

At the same time, writing original content has never been more paramount, given the vast amount of AI-generated content being written and misinformation spreading like wildfire.

In turn, audiences tune out the noise, demand well-written content, and are less forgiving when brands misstep.

For chief marketing officers (CMOs), this window in time is ripe for the taking.

Those who evolve fast, rethink foundational content marketing strategies, and invest in authentic, relevant, and human-first content will win attention.

For those who don’t, they risk taking themselves out of the game and being left in the dust.

In this post, we’ll explore the top eight trends defining the next era of content marketing and how forward-thinking CMOs are stepping up to keep up with the swift pace.

1. Use AI To Assist

Generative AI is no longer a tool to test out; it’s an integral part of every marketing strategy, irrespective of organization size or industry.

A study spanning 17 diverse industries found nearly three-quarters (73%) of respondents say their companies use Generative AI to help create text, images, videos, or other content types.

The same study found that only 17% of marketers aren’t using AI at all, a number that will likely shrink in the months to come.

A separate report stated that the majority of marketers (88%) believe AI software saves their company time and money.

While AI has been and will continue to be used to generate content, the quality of that content may not match that of human writers.

A study published in Nature found that when generative AI software only uses content created by other AI, its responses start to decline in quality.

For example, after the first two prompts, the answers weren’t quality and missed the mark, only getting worse by the fifth attempt.

By the ninth consecutive query, the responses became completely nonsensical and unrelated to the original query’s intent.

CMOs must ensure content writers aren’t leveraging AI-generated content to draft content but rather use it as a tool that helps writers co-create content with purpose and editorial rigor.

CMO Action Plan For AI-Assisted Content Creation:

  • Develop AI-human content workflows: Use AI for research, drafts, and metadata. Humans should be used for drafting, ensuring the brand’s tone of voice shines throughout, and fact-checking.
  • Audit existing content to ensure it meets brand quality standards. Prioritize updating or replacing low-value content.
  • Clearly disclose when and how AI tools are used to foster trust with your target audience.
  • Monitor and audit content consistently to ensure no AI-generated content falls through the cracks.

→ Read more: AI Agnostic Optimization: Content For Topical Authority And Citations

2. Write For Semantic Search

Search looks entirely different from what it did a few years ago.

What was once ruled by ten blue links has now adapted to shifts in user behavior, favoring semantically rich results that answer queries without users having to even click through to learn more.

AI-powered engines (like Google AI Mode) now parse through conversational queries and extract the most relevant information, displaying it as a summary at the top of the SERPs.

To adapt to this shift in how Google and other search engines prioritize and rank content, CMOs should reshape their content strategies to structure content around topic clusters and frequently asked questions.

And, if you’re not already using schema markup, now is the time to make it clear to search engine crawlers what your content is all about.

Schema markup can help search engines understand the context and boost your chances of appearing in featured snippets. The more visible your content is, the better your chance of winning clicks and attention.

CMO Action Plan For Writing For Semantic Search:

  • Redesign landing pages (if needed) around FAQ-driven, intent-focused headings.
  • Implement relevant structured data, such as FAQPage, HowTo, and Q&A markup, which might enhance your visibility.
  • Keep a pulse on SERP changes by consistently monitoring where your content stands; repurpose or refresh pages that are losing visibility.

→ Read more: How LLMs Interpret Content: How To Structure Information For AI Search

3. Create Short-Form Videos

Video marketing hasn’t shown any signs of slowing down.

For marketers, video marketing has proven to be a successful endeavor; 93% of marketers say video marketing has given them a good ROI, and 96% of video marketers say video has helped them increase brand awareness.

The same study reported that 84% of video marketers say video has directly increased sales, while 84% say video has helped keep visitors engaged on their website longer.

As social media platforms, like TikTok grow in popularity, so too does the need for diverse content types.

It comes as no surprise that short-form video comes in as the top content format delivering ROI in 2025, followed closely behind by live-streamed video.

Undoubtedly, videos are capturing attention, and CMOs should continue to invest in video to build brand awareness, diversify content, and meet evolving consumer expectations.

CMO Action Plan For Creating More Short-Form Videos:

  • Develop a repository of short-form clips (30–90 seconds). These clips can be anything from customer testimonials, product demos, teaser videos, video ads, and more.
  • Repurpose long-form content – webinars, whitepapers – into bite-sized assets to extend your content’s lifetime.
  • Distribute video via LinkedIn, TikTok, and YouTube Shorts, and embed in emails and site pages. Share your video wherever applicable (you’ve already put the hard work in; it’s time to get the most out of it!).

→ Read more: 7 Creative Ways To Leverage Video In Marketing

4. Optimize For Voice And Visual Search Discovery

The rise of voice and visual search is growing. More customers than ever are seeking products by sharing screenshots or using voice assistants to search for businesses.

Given the influx of smart assistants, image-based queries, and platform recommendations, businesses can no longer ignore investing in rich metadata and optimized visuals.

For images specifically, businesses should ensure files are saved and uploaded with a name that’s relevant to the image.

Additionally, you’ll want to add descriptive alt-text to every photo on your website to ensure search bots are able to crawl your photos correctly or in the case where a user isn’t able to see the image on your landing page. It’s also critical to ensure images are fast-loading and don’t delay the page speed.

In the case of voice search, conversational content is now a must. Write your content in a way consumers speak. Incorporate long-tail keyword phrases within your content and answer frequently asked questions.

CMOs should play a key role in cross-functional efforts to ensure content is optimized, compliant, and providing the best user experience.

CMO Action Plan For Improving Voice And Image Search Visibility:

  • Add descriptive, keyword-rich alt-text for all images.
  • Don’t neglect mobile performance and ensure fast load speeds for visual content-heavy pages.
  • Include voice-format answers in your content. For example, a restaurant may want to address common questions it receives, such as “Do you serve brunch?” or “Are gluten-free options available?”.

→ Read more: 12 Important Image SEO Tips You Need To Know

5. Create Interactive Experiences

Third-party cookies may be a thing of the past, but brands still need to capture first-party data.

First-party data powers personalization, however this type of data must be captured in a compliant way. That’s where interactive content comes into play: quizzes, calculators, polls, and more can encourage browsers to share their personal data with your business.

In fact, a study from HubSpot revealed interactive content sees the fourth-highest ROI compared to other marketing initiatives. In the first place (66%) were product-related videos, second (55%) were trendy videos, and third (53%) were funny videos.

CMOs should encourage their teams to integrate an ecosystem of experiences to collect data and personalize future interactions.

By doing so, businesses are better poised to achieve better segmentation, stronger nurture workflows, and foster greater trust with their target audience.

CMO Action Plan For Creating More Interactive Experiences:

  • Add interactive tools such as gated lead generation engines.
  • Ensure lead capture forms connect appropriately to customer relationship management (CRM) tech for tailored follow-up.
  • Collaborate across marketing, CX, and analytics to operationalize first-party insights, ensuring insights are shared across teams.

→ Read more: Interactive Content: 10 Types To Engage Your Audience

6. Tap Into Micro‑Communities

Micro-communities are on the rise, and search engines are paying close attention to this trend.

Consider the last time you conducted a search on Google. One of the top results for your query was likely a link to a Reddit post about the same topic.

Savvy brands turn to Reddit to engage in authentic and meaningful conversations, and even create their own micro-communities.

A vast majority (88%) of Gen X, Millennial, and Gen Z U.S. consumers engage with niche groups based on shared values or interests.

This number continues to grow with time, making micro-communities a prime area to focus marketing efforts.

Authentic dialogue and communication are essential to effectively connect with your target audience.

Consider that users frequent online communities as a place to explore and connect with like-minded individuals, not to be met with spammy sales strategies.

CMOs should map and engage niche communities that align with brand values and develop user-generated content initiatives to engage in softer sales techniques that elevate customer experiences.

CMO Action Plan For Tapping Into Micro-Communities:

  • Identify a few key niche communities (forums, Facebook groups, subreddits, niche LinkedIn pods).
  • Start by observing user behavior in these groups and then engaging in real, natural conversations.
  • Share user-generated content (UGC) – reviews, stories, testimonials – from real users to build trust and credibility.

→ Read more: AMA Recap: Reddit Leadership On Leveraging The Platform For Business Success

7. Go Beyond Google

The search experience has become fragmented. Google still holds significant dominance in the search engine marketplace, but generative AI services are gaining traction.

With search results becoming more volatile, many SEO professionals wonder what works these days.

Content must be amplified for maximum reach, with distribution across a vast array of channels like social, community, earned, and email.

This isn’t limited to just written content. Short-form videos can be shared across Reels and Shorts, on LinkedIn, paid placement in niche newsletters, and more to help diversify reach.

A multi-channel strategy reduces dependency on any single platform.

CMOs should invest in and focus on a multi-channel strategy. By doing so, businesses are better set up for the success of appearing in organic search results and for AI-generated results.

New channel experiments can help your business test what’s working and what’s not, and tracking performance across each channel can inform ongoing strategy.

CMO Action Plan For Improving Content Reach:

  • Launch content distribution campaigns across video, social, email, community, and earned/paid channels.
  • Build relationships with niche newsletters and podcasts for earned coverage.
  • Use performance dashboards to monitor channel-specific key performance indicators (KPIs) and adjust efforts where needed.

→ Read more: The Future Of Content Distribution: Leveraging Multi-Channel Strategies For Maximum Reach

8. Create A Strategic Budget

Content marketing investment is a top priority for many businesses.

It continues to prove the effort is worth the spend, with nearly half (46%) of B2B marketers increasing their marketing budgets in 2025 and over two-thirds (61%) spending more on video.

AI has also been added as a line item in many budgets, given that AI in marketing is now a $57.99  billion market, and 56% of marketers say their company is taking an active role in implementing and using AI.

CMOs must have a firm understanding of what works well for their business and what doesn’t, strategically allocating resources to what moves the needle, whether that’s video, interactive content, community engagement, paid ads, or more.

Clear return on investment (ROI) models and transparent budget allocation will highlight content as a profit center, not a sunk cost. It will also paint a clearer picture to leadership to showcase how your team’s efforts are driving revenue.

CMO Action Plan To Create A Strategic Budget:

  • Create a framework for how you’ll reflect content’s ROI by including KPIs for lead quality, closed revenue, and engagement.
  • Consider budget allocations for emerging technologies like AI and interactive content.
  • Track and report ROI on at least a quarterly basis. Adjust content marketing tactics based on outcomes.

→ Read more: CMOs, The Time Is Now To Assign An AI Leader

Final Takeaways: Leading The Next Wave

To thrive in a rapidly changing industry, CMOs must become strategic futurists, rooted in testing, tracking, and tackling new endeavors that align with shifts in consumer behavior.

As the face of the marketing teams, CMOs must lead the change they wish to see, equipping teams with the right tools and technology to make that change happen.

CMOs will act as the guiding light for handling marketing ethically, from responsible AI usage to properly disclosing AI and scaling human-first, value-driven content initiatives.

They’ll diversify distribution, ensuring content marketers’ hard work is getting the chance to shine across a variety of channels. They’ll also provide editorial oversight, especially over larger content pieces like “State of” reports.

Lastly, and perhaps most importantly, they’ll rigorously track ROI and invest with intention. They’ll see what’s working well and pivot quickly when something isn’t proving its value.

ROI will remain top of mind, ensuring each and every marketing effort drives the company forward.

CMOs who embrace the aforementioned changes now will elevate content from a marketing function to a strategic growth engine, one that builds lasting trust with customers, leads to corporate longevity, and improves the marketing team’s job satisfaction.

More Resources:

Featured Image: Roman Samborskyi/Shutterstock

Ecommerce MGMT 0 Comments
Aug 7 2025
6 AI Marketing Myths That Are Costing You Money [Webinar] via @sejournal, @duchessjenm

Stop letting AI drain your budget. Learn how to make it work for you.

Think AI can fully run your marketing strategy on autopilot? 

Or that AI-generated content should deliver instant results? 

It is time to bust the AI myths that are slowing you down and costing you money.

Join Bailey Beckham, Senior Partner Marketing Manager at CallRail, and Jennifer McDonald, Senior Marketing Manager at Search Engine Journal, on August 21, 2025, for an exclusive webinar. Get the insights you need to stop wasting time and money and start leveraging AI the right way.

In this session, you will learn:

Why this session is essential:

AI tools can’t run your strategy on autopilot. You need to make smarter decisions, ask the right questions, and guide your AI tools to work for you, not against you. 

This webinar will help you unlock AI’s full potential and optimize your content to improve your marketing performance.

Register now to learn how to get your content loved by AI, LLMs, and most importantly, your audience. Can’t attend live? Don’t worry, sign up anyway, and we will send you the on-demand recording.

Ecommerce MGMT 0 Comments
Jul 25 2025
Experience Forecasting: Content That Enables & Adds Value In The Modern Search World via @sejournal, @TaylorDanRW

Too often in our content and messaging, we default to listing features in a succession of brief, disconnected claims rather than showing readers how those features will make a genuine difference in their lives.

As a result, they are left to fill in the gaps themselves, often choosing to skim and move on rather than engage with that cold list of facts.

It’s common for us to focus heavily on features, then expect our audience to understand how those features directly impact them.

Instead, by describing a scenario in which users experience the benefits of the features, you invite the user to picture themselves using the features as part of their day-to-day life. That mental rehearsal is what sparks genuine interest.

In this article, we examine how to transition from “we have X” to “you will Y” and why this shift is more crucial than ever in today’s AI-driven search landscape.

This article serves as a summary of my talk at Google Search Central Live: Deep Dive Asia Pacific, delivered July 25, 2025.

The Rise Of AI Overviews And The Need For Context

As search engines now showcase AI Overviews or AI Mode snippets that extract passages of our copy into results pages and dashboard panels, those bite-sized answers may earn clicks.

However, every sentence must stand alone, or risk having nuance stripped out.

Headlines should hint at benefits, subheads need to frame outcomes, and meta descriptions become miniature forecasts rather than mere summaries.

Because Overviews appear outside the full context of the page it’s taken from, every word must carry weight and meaning on its own.

By weaving context and emotional hooks directly into key sentences, we can direct AI tools to lift passages that still resonate and invite deeper exploration.

Image from author, July 2025

Defining Experience Forecasting

Experience forecasting is the practice of writing so vividly that readers can mentally rehearse using your product or service.

For a city break tours website, you might describe stepping off the train into Barcelona’s Gothic Quarter, following a curated walking tour that reveals hidden plazas, tantalizes with local tapas bars, and culminates in sunset views over the Mediterranean.

At the same time, for invoicing software, you could paint a picture of logging in to discover that overdue invoices have been sent automatically, payments are tracked in real time, and tax reports appear at the click of a button, allowing finance teams to close their books in minutes rather than hours.

In both cases, readers will imagine themselves in those moments of discovery and relief.

This technique relies on three complementary elements: scene setting through sensory details, emotional framing to highlight feelings such as relief and confidence, and a tangible payoff that demonstrates results like time saved or stress reduced.

Guiding Users Through Ambiguous Journeys

Because many search queries begin in a zone of uncertainty, questions such as how to plan a trip to Italy, what constitutes a healthy breakfast, or which tools best serve remote teams indicate that readers are exploring.

If your page opens with a laundry list of features, this will risk causing them to bounce.

Instead, guiding users with a vivid scenario immediately captures their attention by giving them a vision of success, such as picturing themselves strolling cobblestone streets in Rome on a custom itinerary that balances must‑see landmarks with hidden cafés.

By meeting readers at this exploratory stage, we can transform passive browsers into engaged readers who refine their own goals as they proceed.

Demonstrating that we understand their uncertainty builds trust, and previewing what success looks like shapes intent.

Forecastable Messaging In Action

We can tap into sensory memory and create an experience that sticks in the mind by describing the balcony, the sea, and the espresso.

By transforming before:

“A luxury hotel on the Amalfi Coast, with complimentary breakfast.”

To after:

“Wake up on your private balcony as the sun glints off the Tyrrhenian Sea, sip fresh Italian espresso while planning your morning adventure, and join us for a complimentary breakfast of flaky pastries and locally sourced cheeses, providing fuel for a day of discovery.”

If an AI tool then lifts a fragment of our description, such as “sipping fresh Italian espresso, while planning your morning adventure,” that phrasing still has the power to entice because it hints at both flavor and purpose.

Vivid details, such as “a private balcony overlooking the Tyrrhenian Sea” and “locally sourced cheeses,” can broaden our semantic footprint.

This helps to capture long-tail queries around experiences rather than generic hotel terms, which could ultimately increase the likelihood that readers move from casual browsing to booking.

Image from author, July 2025

Forecasting Against The Funnel

Experience forecasting can enhance every stage of the funnel by sparking curiosity and building emotional hooks at the awareness stage.

Creating broad scenarios with narrative case studies, such as “imagine your team collaborating seamlessly from anywhere,” can help to validate decisions at the consideration stage, which can improve click-through rates and time on page.

Introducing reminders of the end reward at the conversion stage can help close a deal, such as offering free cancellation up to 24 hours before arrival, alongside a claim that customers save an average of $5,000 in their first year, to increase completion rates and purchase conversions.

For example, validations, such as “When Acme Corp adopted our platform, they cut project delays by 30%,” encourage readers to imagine comparable gains.

→ Read more: How To Write Content For Each Stage Of Your Sales Funnel

Ensuring Purpose, Expertise, And Originality

Strong forecasting rests on three pillars:

  1. Purpose, which means that every piece must address a clear user need, whether helping readers choose, compare, or commit, and stating that objective up front.
  2. Showcasing expertise, by linking claims to real-world proof, such as data points, practitioner quotes, or firsthand anecdotes, and providing sources for assertions like “instant setup in five minutes.”
  3. Originality, which involves avoiding clichés by grounding imagery in authentic capabilities and experiences that only you can deliver.

Key Questions For Content Creators

Before publishing, use a comprehensive checklist that confirms:

  • The problem being addressed is stated in relatable terms.
  • Each paragraph includes sensory or emotional details to help readers imagine the outcome.
  • Claims are supported by data, case studies, or user quotes.
  • The angle differs from competitors through fresh insights.
  • Section openers carry meaning when read in isolation.
  • Forecast tactics align with key metrics such as click-through rate, time on page, or form completions.
  • The narrative guides readers naturally from uncertainty to clarity and action.
Image from author, July 2025

Final Thoughts

As search engines and AI continue to evolve, our copy must do more.

Transport readers into scenarios where they feel the benefit by weaving sensory details into every line.

This helps us stand out from the homogeneous, safe content that a lot of the internet has been built on.

Back up claims with evidence and constantly ask how effectively each sentence enables readers to imagine their success.

This helps to align with neural search models, feeding inclusion in AI Overviews, which then drives meaningful business results such as clicks and conversions.

Ultimately, words become experiences; experiences become results.

More Resources:

Featured Image: Dan Taylor/SALT.agency

Ecommerce MGMT 0 Comments
May 13 2025
How To Increase Google Discover Visibility Naturally Using These Ranking Signals via @sejournal, @rollerads

This post was sponsored by RollerAds. The opinions expressed in this article are the sponsor’s own.

Want more visibility in Google Discover?

Not sure how to get into Google’s personalized news feeds?

Discover isn’t like search. You don’t rank for keywords.

You get selected.

And that means the best way to get featured isn’t to optimize for keywords; it’s to optimize for specific algorithmic signals.

In this guide, we’ll cover the core ranking signals that help Google determine which content belongs in Discover feeds, and how you can naturally boost those signals using tools like push notifications.

Google Discover Optimization Tips: Which Signals Tell Google Your Content Belongs in Discover?

Google Discover uses a different algorithm from traditional search results.

While it still considers many of the same quality indicators, Discover visibility depends less on keywords and more on how your content performs in the real world.

Here are the most important content quality signals for Discover.

1. E-E-A-T: Experience, Expertise, Authoritativeness, Trust

A good rule of thumb is to follow the “E-E-A-T” guideline:

  • Experience: Firsthand, real-world familiarity with the subject.
  • Expertise: Deep knowledge and skill in your content niche.
  • Authoritativeness: Recognition from other trusted sources.
  • Trustworthiness: Accurate, unbiased, and reliable information.

2. Engagement Metrics

These tell Google your content resonates with users and may be worth promoting more widely.

3. Strong Visuals & Headlines

Discover is highly visual, so if you don’t stand out immediately, the users are likely to scroll past your content.

Take your time to polish headlines to get attention, but make sure they accurately reflect the content of your article, post, or whatever you’re writing right now.

Engaging headlines, images, and videos perform better, especially when those assets are optimized for mobile.

4. Technical SEO & Mobile Optimization

While you don’t need to “rank” per se, you do need a well-optimized site, which includes:

  • Fast load times: Consider page speed and overall efficiency. Use PageSpeed Insights to ensure your web pages are optimized for user performance.
  • Mobile-friendly layouts: Google Discover is only available on mobile devices, as there is currently no desktop version.
  • Structured data: Google relies on structured data to categorize content and provide relevant suggestions for users. To attract more engaged and relevant users, you need to add tags and structure data so that Google can better recognize and categorize your content.
  • Internal linking & link building: It will help you create your own network of content. This concerns old articles, too, as they might serve as a gateway to newer pieces of content.
  • RSS or Atom Feed: Allow users to follow you to receive updates quickly. Google generates a feed for you automatically, but you can connect your own.
  • Google Web Stories: Similar to Instagram, these stories appear under the Visual Stories banner on mobiles and serve to expand your reach. Stories are easy to create, engaging, interactive, and fun.

    Track, test, improve. Use Google Search Console (GSC) to monitor your performance and statistics. Unlike Google Analytics, it has a dedicated tab for monitoring Google Discover traffic.

    5. Freshness & Topical Relevance

    Valuable content addresses and solves pain points.

    For content to have a better chance of showing up in Discover feeds, it should be:

    • Accurate.
    • Timely.
    • Trending.
    • Helpful.
    • Continuously updated.

    This is especially powerful if your content is tied to current events or spikes in interest, as shown in Google Trends.

    To discover what users search for, try:

    • Google Search: Enter a query and scroll down to view related and popular requests.
    • Google Search’s Autocomplete: Start typing a search and observe the suggested autocomplete queries; these are the queries that many others regularly search for.
    • Google Trends: Identify how popular a content direction is in any part of the world. This is also great for identifying seasonality.

    How Google Discover Works

    1. Google Discover suggests your content, which should include all the positive signals mentioned above.
    2. The Google app user engages with your content within Google Discover, adding to Google’s knowledge of how users interact with your website.
    3. These engagements (visitor volume, time on page, user experience, etc.) indicate to Google that your content is well-suited for similar readers.
    4. Google increases your reach and visibility on Google Discover.
    5. Those new viewers engage with your content in a similar pattern.
    6. The cycle repeats, spreading your optimized content to more Google Discover timelines.

    This is known as a positive loop because your content consistently passes positive ranking signals back to Google’s Discover algorithm, thereby continuing to increase in engagement.

    How Do I Create A Positive Loop & Show Up In Google Discover?

    Now that you know what Google is looking for, here’s how to naturally boost those signals.

    We know that Google Discover places your content based on:

    • High-clickthrough rates.
    • Long time-on-page.
    • Repeat visitors.

    So, how can you increase those metrics?

    By getting a dedicated reader base that is always ready to consume your new content.

    Push notifications are a great way to alert your dedicated readers that new content is out.

    And they will feed your Google Discover algorithm data.

    How To Use Push Notifications To Boost These Google Signals

    Many publishers avoid push notifications, believing they’re too promotional or might harm user experience (UX).

    However, modern push notification platforms allow you to take a more hybrid approach, combining editorial updates with monetization to boost visibility.

    Why Hybrid Push Notifications Help Boost Discover Visibility

    Done right, push notifications help your content get discovered organically by:

    • Increasing CTR with a second wave of distribution.
    • Driving fast engagement shortly after publication.
    • Bringing back repeat readers to increase session depth.
    • Boosting behavioral signals that Google uses to judge quality.

    In other words, push notifications support the very engagement metrics that can lead to more Discover visibility.

        When users receive a mix of informative and promotional pushes, each message feels fresh, encouraging clicks and boosting your CTR.

        Higher engagement signals to Google that your content is valuable, increasing the chances of it being featured on Discover.

        And since Discover traffic is largely made up of new visitors, each one becomes a fresh opportunity to grow your subscriber base.

        Once users opt in, you can keep re-engaging them, creating a cycle of rising visibility, CTR, and traffic.

        Image created by RollerAds April, 2025

        How to Implement Hybrid Push Format to Get on Discover Faster

        In a recent case study, one RollerAds publisher increased their revenue from $0 to $60,000 per month by pairing great content with hybrid push notifications and Discover-optimized distribution. The key was creating content that signals quality and leveraging distribution to show it.

        With a tool like RollerAds, you can gain a streamlined way to:

        • Send personalized push notifications for your latest content.
        • Mix promotional and editorial messaging without spamming your readers.
        • Increase engagement, retention, and revenue simultaneously.

        Simply register your site, get a custom strategy from your account manager, and start boosting content visibility, without compromising user experience.

        Even better? You can monetize this traffic directly with ad formats designed for Discover audiences, no intrusive pop-ups or poor user experience. Just clear, engaging content with a side of revenue.

        For SEJ readers, use the code SEJ30 to add +30% to your funds before July 1st, 2025.

        Just show the code to your account manager on RollerAds before your first payment.

        Getting featured on Google Discover isn’t just about luck; it’s about strategy.

        From creating high-quality, relevant content to optimizing visuals, headlines, and mobile performance, every step counts. However, to truly stand out and amplify your chances, pairing content strategy with smart tools, such as hybrid push notifications from RollerAds, can make all the difference.

        Engaging your audience through push updates not only drives more clicks but also signals content quality to Google, boosting your Discover reach. With the right monetization tools, you can convert that traffic into substantial revenue.

        Image Credits

        Featured Image: Image by RollerAds. Used with permission.

        In-Post Image: Images by RollerAds. Used with permission.

        Ecommerce MGMT 0 Comments
        Apr 28 2025
        How LLMs Interpret Content: How To Structure Information For AI Search via @sejournal, @cshel

        In the SEO world, when we talk about how to structure content for AI search, we often default to structured data – Schema.org, JSON-LD, rich results, knowledge graph eligibility – the whole shooting match.

        While that layer of markup is still useful in many scenarios, this isn’t another article about how to wrap your content in tags.

        Structuring content isn’t the same as structured data

        Instead, we’re going deeper into something more fundamental and arguably more important in the age of generative AI: How your content is actually structured on the page and how that influences what large language models (LLMs) extract, understand, and surface in AI-powered search results.

        Structured data is optional. Structured writing and formatting are not.

        If you want your content to show up in AI Overviews, Perplexity summaries, ChatGPT citations, or any of the increasingly common “direct answer” features driven by LLMs, the architecture of your content matters: Headings. Paragraphs. Lists. Order. Clarity. Consistency.

        In this article, I’m unpacking how LLMs interpret content — and what you can do to make sure your message is not just crawled, but understood.

        How LLMs Actually Interpret Web Content

        Let’s start with the basics.

        Unlike traditional search engine crawlers that rely heavily on markup, metadata, and link structures, LLMs interpret content differently.

        They don’t scan a page the way a bot does. They ingest it, break it into tokens, and analyze the relationships between words, sentences, and concepts using attention mechanisms.

        They’re not looking for a tag or a JSON-LD snippet to tell them what a page is about. They’re looking for semantic clarity: Does this content express a clear idea? Is it coherent? Does it answer a question directly?

        LLMs like GPT-4 or Gemini analyze:

        • The order in which information is presented.
        • The hierarchy of concepts (which is why headings still matter).
        • Formatting cues like bullet points, tables, bolded summaries.
        • Redundancy and reinforcement, which help models determine what’s most important.

        This is why poorly structured content – even if it’s keyword-rich and marked up with schema – can fail to show up in AI summaries, while a clear, well-formatted blog post without a single line of JSON-LD might get cited or paraphrased directly.

        Why Structure Matters More Than Ever In AI Search

        Traditional search was about ranking; AI search is about representation.

        When a language model generates a response to a query, it’s pulling from many sources – often sentence by sentence, paragraph by paragraph.

        It’s not retrieving a whole page and showing it. It’s building a new answer based on what it can understand.

        What gets understood most reliably?

        Content that is:

        • Segmented logically, so each part expresses one idea.
        • Consistent in tone and terminology.
        • Presented in a format that lends itself to quick parsing (think FAQs, how-to steps, definition-style intros).
        • Written with clarity, not cleverness.

        AI search engines don’t need schema to pull a step-by-step answer from a blog post.

        But, they do need you to label your steps clearly, keep them together, and not bury them in long-winded prose or interrupt them with calls to action, pop-ups, or unrelated tangents.

        Clean structure is now a ranking factor – not in the traditional SEO sense, but in the AI citation economy we’re entering.

        What LLMs Look For When Parsing Content

        Here’s what I’ve observed (both anecdotally and through testing across tools like Perplexity, ChatGPT Browse, Bing Copilot, and Google’s AI Overviews):

        • Clear Headings And Subheadings: LLMs use heading structure to understand hierarchy. Pages with proper H1–H2–H3 nesting are easier to parse than walls of text or div-heavy templates.
        • Short, Focused Paragraphs: Long paragraphs bury the lede. LLMs favor self-contained thoughts. Think one idea per paragraph.
        • Structured Formats (Lists, Tables, FAQs): If you want to get quoted, make it easy to lift your content. Bullets, tables, and Q&A formats are goldmines for answer engines.
        • Defined Topic Scope At The Top: Put your TL;DR early. Don’t make the model (or the user) scroll through 600 words of brand story before getting to the meat.
        • Semantic Cues In The Body: Words like “in summary,” “the most important,” “step 1,” and “common mistake” help LLMs identify relevance and structure. There’s a reason so much AI-generated content uses those “giveaway” phrases. It’s not because the model is lazy or formulaic. It’s because it actually knows how to structure information in a way that’s clear, digestible, and effective, which, frankly, is more than can be said for a lot of human writers.

        A Real-World Example: Why My Own Article Didn’t Show Up

        In December 2024, I wrote a piece about the relevance of schema in AI-first search.

        It was structured for clarity, timeliness, and was highly relevant to this conversation, but didn’t show up in my research queries for this article (the one you are presently reading). The reason? I didn’t use the term “LLM” in the title or slug.

        All of the articles returned in my search had “LLM” in the title. Mine said “AI Search” but didn’t mention LLMs explicitly.

        You might assume that a large language model would understand “AI search” and “LLMs” are conceptually related – and it probably does – but understanding that two things are related and choosing what to return based on the prompt are two different things.

        Where does the model get its retrieval logic? From the prompt. It interprets your question literally.

        If you say, “Show me articles about LLMs using schema,” it will surface content that directly includes “LLMs” and “schema” – not necessarily content that’s adjacent, related, or semantically similar, especially when it has plenty to choose from that contains the words in the query (a.k.a. the prompt).

        So, even though LLMs are smarter than traditional crawlers, retrieval is still rooted in surface-level cues.

        This might sound suspiciously like keyword research still matters – and yes, it absolutely does. Not because LLMs are dumb, but because search behavior (even AI search) still depends on how humans phrase things.

        The retrieval layer – the layer that decides what’s eligible to be summarized or cited – is still driven by surface-level language cues.

        What Research Tells Us About Retrieval

        Even recent academic work supports this layered view of retrieval.

        A 2023 research paper by Doostmohammadi et al. found that simpler, keyword-matching techniques, like a method called BM25, often led to better results than approaches focused solely on semantic understanding.

        The improvement was measured through a drop in perplexity, which tells us how confident or uncertain a language model is when predicting the next word.

        In plain terms: Even in systems designed to be smart, clear and literal phrasing still made the answers better.

        So, the lesson isn’t just to use the language they’ve been trained to recognize. The real lesson is: If you want your content to be found, understand how AI search works as a system – a chain of prompts, retrieval, and synthesis. Plus, make sure you’re aligned at the retrieval layer.

        This isn’t about the limits of AI comprehension. It’s about the precision of retrieval.

        Language models are incredibly capable of interpreting nuanced content, but when they’re acting as search agents, they still rely on the specificity of the queries they’re given.

        That makes terminology, not just structure, a key part of being found.

        How To Structure Content For AI Search

        If you want to increase your odds of being cited, summarized, or quoted by AI-driven search engines, it’s time to think less like a writer and more like an information architect – and structure content for AI search accordingly.

        That doesn’t mean sacrificing voice or insight, but it does mean presenting ideas in a format that makes them easy to extract, interpret, and reassemble.

        Core Techniques For Structuring AI-Friendly Content

        Here are some of the most effective structural tactics I recommend:

        Use A Logical Heading Hierarchy

        Structure your pages with a single clear H1 that sets the context, followed by H2s and H3s that nest logically beneath it.

        LLMs, like human readers, rely on this hierarchy to understand the flow and relationship between concepts.

        If every heading on your page is an H1, you’re signaling that everything is equally important, which means nothing stands out.

        Good heading structure is not just semantic hygiene; it’s a blueprint for comprehension.

        Keep Paragraphs Short And Self-Contained

        Every paragraph should communicate one idea clearly.

        Walls of text don’t just intimidate human readers; they also increase the likelihood that an AI model will extract the wrong part of the answer or skip your content altogether.

        This is closely tied to readability metrics like the Flesch Reading Ease score, which rewards shorter sentences and simpler phrasing.

        While it may pain those of us who enjoy a good, long, meandering sentence (myself included), clarity and segmentation help both humans and LLMs follow your train of thought without derailing.

        Use Lists, Tables, And Predictable Formats

        If your content can be turned into a step-by-step guide, numbered list, comparison table, or bulleted breakdown, do it. AI summarizers love structure, so do users.

        Frontload Key Insights

        Don’t save your best advice or most important definitions for the end.

        LLMs tend to prioritize what appears early in the content. Give your thesis, definition, or takeaway up top, then expand on it.

        Use Semantic Cues

        Signal structure with phrasing like “Step 1,” “In summary,” “Key takeaway,” “Most common mistake,” and “To compare.”

        These phrases help LLMs (and readers) identify the role each passage plays.

        Avoid Noise

        Interruptive pop-ups, modal windows, endless calls-to-action (CTAs), and disjointed carousels can pollute your content.

        Even if the user closes them, they’re often still present in the Document Object Model (DOM), and they dilute what the LLM sees.

        Think of your content like a transcript: What would it sound like if read aloud? If it’s hard to follow in that format, it might be hard for an LLM to follow, too.

        The Role Of Schema: Still Useful, But Not A Magic Bullet

        Let’s be clear: Structured data still has value. It helps search engines understand content, populate rich results, and disambiguate similar topics.

        However, LLMs don’t require it to understand your content.

        If your site is a semantic dumpster fire, schema might save you, but wouldn’t it be better to avoid building a dumpster fire in the first place?

        Schema is a helpful boost, not a magic bullet. Prioritize clear structure and communication first, and use markup to reinforce – not rescue – your content.

        How Schema Still Supports AI Understanding

        That said, Google has recently confirmed that its LLM (Gemini), which powers AI Overviews, does leverage structured data to help understand content more effectively.

        In fact, John Mueller stated that schema markup is “good for LLMs” because it gives models clearer signals about intent and structure.

        That doesn’t contradict the point; it reinforces it. If your content isn’t already structured and understandable, schema can help fill the gaps. It’s a crutch, not a cure.

        Schema is a helpful boost, but not a substitute, for structure and clarity.

        In AI-driven search environments, we’re seeing content without any structured data show up in citations and summaries because the core content was well-organized, well-written, and easily parsed.

        In short:

        • Use schema when it helps clarify the intent or context.
        • Don’t rely on it to fix bad content or a disorganized layout.
        • Prioritize content quality and layout before markup.

        The future of content visibility is built on how well you communicate, not just how well you tag.

        Conclusion: Structure For Meaning, Not Just For Machines

        Optimizing for LLMs doesn’t mean chasing new tools or hacks. It means doubling down on what good communication has always required: clarity, coherence, and structure.

        If you want to stay competitive, you’ll need to structure content for AI search just as carefully as you structure it for human readers.

        The best-performing content in AI search isn’t necessarily the most optimized. It’s the most understandable. That means:

        • Anticipating how content will be interpreted, not just indexed.
        • Giving AI the framework it needs to extract your ideas.
        • Structuring pages for comprehension, not just compliance.
        • Anticipating and using the language your audience uses, because LLMs respond literally to prompts and retrieval depends on those exact terms being present.

        As search shifts from links to language, we’re entering a new era of content design. One where meaning rises to the top, and the brands that structure for comprehension will rise right along with it.

        More Resources:

        Featured Image: Igor Link/Shutterstock

        Ecommerce MGMT 0 Comments
        Apr 15 2025
        AI & SEO-Driven Content Marketing: How To Calculate True ROI for B2B Companies in 2025

        This post was sponsored by Heeet. The opinions expressed in this article are the sponsor’s own.

        How do you calculate the true cost of SEO content production?

        Are you overspending or underspending on SEO compared to performance?

        Can you connect SEO-driven awareness to pipeline and revenue?

        How do you make SEO efforts more visible to your C-suite?

        If you aren’t sure, that’s okay.

        You may simply lack the tools to measure the actual impact of SEO on revenue.

        So, let’s dive in and:

        • Break down the true steps to B2B conversion.
        • Highlight the tools to calculate the true ROI of your SEO-driven content in 2025.
        • Look past the simplified first and last-touch approach to attribution.
        • Leverage the need for multitouch solutions that track engagement with SEO content throughout the buyer’s journey.

        Can I Connect SEO To Revenue?

        Yes, you can connect SEO to revenue.

        Why Should I Connect SEO To Revenue?

        SEO plays a large role in future conversions.

        In fact, SEO helps prospects discover your brand, tool, or company.

        SEO also helps provide easy-to-discover content with informational intent, which helps to nurture a prospective lead into a sale.

        Your prospect’s journey:

        1. Starts at the first time they find your optimized webpage on the search engine results page (SERP).
        2. Moves into nurture, where your B2B prospects typically perform months of extensive product research via traditional searches and AI results before a sale is closed.

        The fact that informative content is found on SERPs is due to SEO.

        But how is this tracked? How do you know which non-conversion pages are:

        • Part of the user journey?
        • Part of the overall ROI?

        How Do I Tie SEO To Company Revenue?

        Luckily, your C-suite likely recognizes the need for SEO content.

        They are prepared to invest in a strategy incorporating AI search.

        However, you need tools that validate the investment and clearly showcase it for your higher-ups.

        How To Keep Revenue High When SERPs Are Changing

        Gartner predicts that traditional search engine volume will drop 25% by 2026 and flow directly to AI chatbots and agents.

        As AI continues to accelerate the evolution of SEO, it’s critical to ensure that high-performing pages:

        • Continue to rank in traditional SERPs.
        • Appear in Google’s AI overviews.
        • Get referenced by the Gen AI tools your audience relies on.
        • They are tracked, so these visits are attributed to a sale.

        That’s why you need to understand why certain content is picked up by AI tools and the cost of generating the content to calculate the true ROI of your SEO.

        Step 1. How To Create Content That Gets Seen In Traditional Search & AI Overviews

        With the shift in consumer search behavior, your first step is to create, optimize, and measure the ROI of content sourced by leading AI tools.

        That means appearing in AI Overviews and AI Answers that contain list-based content and product comparisons.

        Search Your Brand & See What Each AI Tool Recommends

        That’s the first step to determining whether your content or your competitor’s stands out.

        Give these prompts a try:

        • What is the best solution for…
        • Give me the top tools for…
        • Best alternative to…
        • Is [competitor] solution better than…

        Optimize Your Existing Content & Strategy To Feed AI’s Answer Base

        The next step is optimizing existing content and adjusting your strategy so that you write copy that gives AI the answers it’s looking for.

        With that said, following traditional SEO strategies and best practices championed by Google should help.

        Just like traditional search, AI tools also favor:

        • Proper site and article structure with explicit metadata and semantic markup.
        • Content with lists and bullet points that are easier to scan.
        • Websites optimized for speed.
        • Updated content, keeping things fresh with context.
        • Content with backlinks from high-quality publications.
        • FAQ sections.
        • Mobile-responsive websites with indexable content when pulling sources to provide an answer.

        These factors give your content more authority in your industry, just like the content outside your website that Google and LLMs look for to find answers from, such as videos on YouTube, reviews on G2, and conversations on Reddit forums.

        Publishing enough quality content for all those channels to optimize for AI and be visible in traditional search is no small task. It requires substantial human resources, SEO tools, and time.

        Step 2. Understand All Aspects Of The Real Cost Of SEO Content In 2025

        SEO is a long game, especially in B2B, where the path from first click to purchase can span weeks or months and involve multiple touchpoints.

        And now, with AI influencing how content is discovered, the cost of doing SEO well has increased.

        To accurately assess the cost of SEO-driven content in 2025, you need to go beyond production budgets and organic traffic. Here’s how:

        Break Down Your True SEO Investment

        Start by identifying all the resources that go into content creation and maintenance:

        • People: Writers, designers, SEOs, developers, and editors.
        • Tools: SEO platforms, content optimization tools, keyword research databases, analytics software.
        • Distribution: Paid support for SEO content, social promotion, and email newsletters.
        • Maintenance: Refreshing old content, updating links, and improving page experience.

        Monitor Content Performance Over Time

        Track the performance of each piece of content using more than just rankings:

        • Organic traffic (from both traditional search and AI surfaces).
        • Time on page and engagement metrics.
        • Cost per lead and pipeline contribution (if possible).
        • Assisted conversions across all touchpoints.

        Map Content to Buyer Journey Stages

        Content doesn’t just convert, it nurtures. Tie content assets to specific stages:

        • Top-of-funnel (education, discovery).
        • Mid-funnel (comparison, product evaluation).
        • Bottom-of-funnel (case studies, demos).

        Even if content isn’t the final touchpoint, it plays a role. Traditional tools miss this.

        Adjust, Monitor & Pivot

        No single metric will tell the full story. Instead:

        • Adjust: Re-optimize content based on AI overview visibility, CTR, and engagement.
        • Monitor: Watch how users arrive from search vs. AI sources.
        • Pivot: Invest more in formats and topics that show traction across both human and AI audiences.

        Without full-funnel attribution, even the most engaged content may look like a cost center instead of a revenue driver.

        That’s why accurate measurement, aligned with total investment and the full buyer journey, is critical to understanding the real ROI of your SEO content in 2025.

        However, we know that:

        • AI Overviews and similar answer engines also play a big role in education and nurturing.
        • Attributing a sale to content read on an untrackable AI Overview is impossible, but it’s happening.

        This is where the calculation gets difficult.

        Step 3. Incorporate Multi-Touch Attribution To Your Revenue Calculations

        Now that we’re here, you’re beginning to understand how tricky it is to tie ROI to AI Overview responses that nurture your prospects.

        How do you accurately determine the cost?

        Some people are creating their own attribution models to calculate ROI.

        Most people are using tools that are built specifically for this new calculation.

        The only way to accurately calculate cost in B2B SEO is to capture the engagement with content throughout the buyer journey, which conventional attribution models don’t credit.

        Incorporate These Blindspots: Pre-Acquisition & The Post-Lead Journey

        Another substantial blind spot in SEO measurement occurs when companies focus exclusively on pre-acquisition activities, meaning everything that happens before a lead is added to your CRM.

        Consider the typical journey enterprise clients take in an account-based marketing approach:

        1. After multiple organic searches, a prospect converts into a lead from direct traffic.
        2. After being qualified as an SQL, they’re included in an email sequence that they never respond to, but return through a Google Ads campaign promoting a white paper.
        3. They download it from an organic search visit and continue reading more blog articles to understand your product and the outcomes they hope to achieve.

        Can your marketing team track how each channel (direct, paid search, and organic) influenced the deal throughout the sales process?

        Multitouch attribution tools allow marketers to finally link SEO content to tangible business outcomes by tracking what SEO-driven content leads interacted with before a sale.

        Heeet Makes SEO ROI Calculations Easy

        After years of wrestling with these challenges, we built Heeet to fill the void: an end-to-end attribution solution that connects SEO efforts and interactions generated from content marketing to revenue by highlighting their impact throughout the sales cycle within Salesforce.

        Our proprietary cookieless tracking solution collects more data, ensuring your decisions are based on complete, unbiased insights rather than partial or skewed information.

        Traditional SEO measurement often relies on first-click or last-click attribution, which fails to capture SEO’s entire influence on revenue. Heeet places SEO on a level playing field by providing full-funnel attribution that tracks SEO’s impact at every customer journey stage.

        We help marketers determine whether SEO-driven content is the first touchpoint, one of the many intermediary interactions along the lengthy B2B sales cycle, or the final conversion leading to a sale to pinpoint SEO’s cumulative influence on your pipeline.

        Screenshot from Google, April 2025

        Heeet actively tracks every touchpoint, ensuring that the actual impact of SEO is neither underestimated nor misrepresented.

        Rather than neglecting SEO’s role when a prospect converts through another channel, Heeet delivers a complete view of how different personas in the buying committee interact with each piece of content and where they’re converting. This empowers businesses to make informed, data-driven SEO strategies and investment decisions.

        Screenshot from Heeet, April 2025
        Screenshot from Heeet, April 2025

        Measuring ROI is non-negotiable and hinges on precise revenue tracking and a thorough understanding of costs. Heeet streamlines this process by directly integrating SEO costs into Salesforce, covering all production expenses such as software, human resources, design, and other strategic investments.

        Screenshot from Heeet, April 2025

        Businesses can accurately evaluate SEO profitability by linking these costs to SEO-driven revenue. Heeet delivers a straightforward, unified view of previously fragmented data within Salesforce, empowering marketing and finance teams to confidently assess SEO ROI with a single tool.

        Screenshot from Heeet, April 2025

        SEO is more than ranking on Google; it’s about driving impactful engagement with quality content referenced in the multiple search tools buyers use. Heeet tracks which content prospects engage with and ties it directly to revenue outcomes, providing marketing and sales teams with critical insights that propel them forward. With our Google Search Console integration, we’re helping marketers draw more data into Salesforce to get the unified view of their content’s performance in a single place and connect search intents with business outcomes (leads, converted leads, revenue,…). This enables marketers to align ranking position with search intent and revenue, enhancing content strategy and tracking performance over time.

        Screenshot from Heeet, April 2025

        For B2B marketers pairing their SEO content with a paid strategy, our latest Google Ads update allows users to see the exact search query that prospects typed before clicking on a search result. This allows SEO experts and copywriters to gain the intel they need to reduce their cost per lead by creating content they know their audience is searching for.

        Screenshot from Heeet, April 2025

        Ready to enhance your marketing ROI tracking and connect every marketing activity to revenue?

        From SEO to events, paid ads, social organic, AI referrals, webinars, and social ads, Heeet helps you uncover the real performance of your marketing efforts and turn revenue data into actionable insights.

        BOOK A DEMO

        Image Credits

        Featured Image: Image by Shutterstock. Used with permission.

        In-Post Image: Images by Heeet. Used with permission.

        Ecommerce MGMT 0 Comments
        Mar 7 2025
        10 Top Converting Landing Pages That Boost Your ROI [With Examples] via @sejournal, @unbounce

        This post was sponsored by Unbounce. The opinions expressed in this article are the sponsor’s own.

        Want to increase sign-ups, sales, or demo requests from your landing page?

        How can you ensure your landing page is optimized for conversions?

        Landing pages can make or break your conversions.

        A well-designed landing page doesn’t just look good; it also seamlessly guides visitors toward action, such as signing up, purchasing, or booking a demo.

        A high-performing landing page should align with your goals:

        • Capturing leads.
        • Driving sales.
        • Promoting an event.

        The best landing page templates are designed with conversion in mind, featuring strategic layouts, persuasive copy, and clear calls to action.

        So, let’s look at a few top-performing landing page examples to learn about why they work and how you should implement them.

        1 & 2. FreshGoods & Radiant Yoga Studio: Great For A Clear & Compelling Unique Selling Point

        The secret to beating the competition is positioning your brand so you’re the only one in your specific space.

        How? By honing in on your Unique Value Proposition (UVP):

        • What is the one reason to choose you, your products, or services?
        • Where does your competition fall short?
        • How do you make your UVP stand out?

        FreshGoods Landing Page

        Landing pageImage by Unbounce, 2025
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        Radiant Yoga Landing Page

        yoga landing pageImage by Unbounce, 2025
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        Why They Work

        These conversion-optimized landing page templates effectively highlight a USP throughout the design.

        • A clear and bold headline that immediately communicates the core benefit.
        • The supporting subheadline allows brands to reinforce the core USP message by expanding on the offer in a way that adds clarity without overwhelming visitors.
        • The strategic use of whitespace and strong typography ensures that the USP remains the focal point, making it easy for visitors to grasp the value of the offer at a glance.

        How To Recreate These Landing Pages

        Step 1: Define Your Unique Selling Proposition

        A strong USP makes visitors feel like they’ve found exactly what they need. Instead of blending in with competitors, it positions your brand as the only choice.

        • Ask yourself: What is the one reason customers should choose you over others?
        • Example: FreshGoods & Radiant Yoga Studio’s landing pages showcase a crystal-clear UVP in their messaging and design.

        Step 2: Craft a Compelling Headline & Supporting Headline

        Your headline is your first impression, so you have to make it count. The supporting headline expands on that core message.

        • Best Practices:
          • Be specific: Instead of “The Best Marketing Tool,” try “Turn Clicks into Customers with AI-Powered Marketing in Minutes.”
          • Reinforce value: “No coding, no guesswork. Just smarter campaigns that drive real revenue.”

        Step 3: Address Concerns with Reinforcing & Closing Statements

        • A reinforcing statement builds trust (“Trusted by over 10,000 businesses…”).
        • A closing statement eliminates hesitation (“Every second you wait is a sale you’re losing. Start your free trial now.”)

        3 & 4. Vita Health & Orbit SaaS: Great For Hero Images & Visual Storytelling

        Before visitors read a single word, visuals will capture their attention and convey meaning.

        A strong hero image isn’t just decoration,  it sets the tone, builds trust, and instantly reinforces your message. The right imagery makes your offer feel more tangible, relatable, and desirable.

        Vita Health Landing Page

        health wearables landing page exampleImage by Unbounce, 2025
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        Orbit Flow Landing Page

        SaaS landing page example and inspirationImage by Unbounce, 2025
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        Why They Work

        A landing page’s imagery is a strategic tool that helps communicate your offer, build trust, and nudge visitors toward conversion. Choose visuals that don’t just look good but work hard to sell.

        A well-chosen visual:

        • Supports the UVP.
        • Evokes an emotion that drives action
        • Showcases the product, service, or outcome in action
        • Makes the page feel polished, professional, and credible

        In addition to the visual, the full landing page benefits from:

        • Strong hero image placement
        • An opportunity to reinforce the messaging conveyed with the hero image throughout the page
        • White space highlights supporting visuals
        • Visual hierarchy guides site visitors down the page to the parts that matter.

        How To Recreate These Landing Pages

        Step 1: Choose the Right Hero Image

        Before visitors read a word, visuals capture attention. A great hero image should:

        • Support the USP
        • Evoke emotion & drive action
        • Showcase the product, service, or outcome

        Step 2: Guide the Visitor’s Eye

        Strategic use of visuals can nudge visitors toward your CTA:

        • Eye gaze: People follow where others are looking in an image.
        • Angles & positioning: Lines or arrows subtly direct attention to the CTA.
        • Contrast & color: Key elements should stand out.

        Step 3: Reinforce Messaging with Supporting Imagery

        Don’t rely on just one image. Use:

        • Icons & illustrations
        • Graphs & charts
        • Customer photos & testimonials
        • Short videos or GIFs

        Bonus Tip:

        Use A/B testing to find the ingredients for maximum impact.

        The right image can make or break conversions, so test different options. Some images resonate better with your audience, drive more engagement, or feel more aligned with your brand.

        Some elements to test include:

        • People vs. product-focused visuals.
        • Static images vs. motion (GIFs or videos).
        • Close-ups vs. wider perspective shots.
        • Different background colors or lighting.

        5 & 6. Serene Vista & Digital Foundry: Great For Clearly Conveying Benefits

        Visitors specifically care about what it does for them.

        That’s why benefits should take center stage on a conversion-optimized landing page, not just a list of features.

        Serene Vista

        Travel website landing page inspirationImage by Unbounce, 2025
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        The Digital Foundry Landing Page

        Marketing agency landing page inspirationImage by Unbounce, 2025
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        Why They Work

        • The benefits are concise and audience-focused
        • Each feature section is well-spaced to garner attention
        • Benefits are integrated well into the page structure with the subheadings and images to help visitors scan

        How To Recreate These Landing Pages

        Step 1: Translate Features into Benefits

        • Feature: “AI-powered keyword research tool”
        • Benefit: “Find high-converting keywords in seconds—no guesswork needed.”

        Step 2: Address Pressing Concerns

        • What pain points does your audience face?
        • How does your product solve them better than competitors?

        Step 3: Qualify Your Audience

        • Use benefit-driven copy that attracts the right people:
        • Example: “Perfect for fast-growing teams who need to scale without the chaos.”

        7 & 8. Revive Aesthetics & Smile Dental: Great For Social Proof That Builds Trust

        Not all social proof is created equal.

        The best reinforces your UVP, addresses concerns, and speaks directly to your audience.

        See what we mean here.

        Revive Landing Page

        Health and spa landing page inspirationImage by Unbounce, 2025
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        Smile Kids Landing Page

        Dentist landing page inspirationImage by Unbounce, 2025
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        Why These Landing Page Templates Work

        • The headshots paired with the social proof enhance trustworthiness and make a connection with site visitors because they can see themselves in the experiences being described.
        • The rounded shape and contrasting colors make the social proof stand out.
        • Located near the point of conversion.

        How To Create This Landing Page

        Step 1: Choose the Right Type of Social Proof

        • Customer testimonials & reviews
        • Case studies & success stories
        • Logos of recognizable brands
        • Ratings & review scores
        • Media mentions & awards

        Step 2: Strategically Place Social Proof

        • Near the CTA: Reinforces trust before action.
        • Midway down the page: Nudges hesitant visitors.
        • In the hero section: Puts endorsements front and center.

        9 & 10. Livewell Lifestyle & Inner Handyman: Great For Turning Interest Into Conversions With Calls To Action

        A landing page without a strong CTA is like a roadmap without a destination.

        Your CTA is the single most important element that tells visitors what to do next.

        And if it’s unclear, compelling, and easy to find, you’ll lose conversions.

        A compelling CTA is a combination of copy, design, and placement that removes hesitation and drives action.

        Livewell Landing Page

        Healthy living landing page exampleImage by Unbounce, 2025
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        Inner Handyman Landing Page

        Local business landing page and website inspirationImage by Unbounce, 2025
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        Why They Work

        • CTAs can be customized to stand out and get attention
        • CTA sizing and positioning make them clear focal points despite having multiple elements on the page. It ensures you get the most conversion power in every pixel
        • The CTA buttons are placed where it matters throughout the page, making sure the page attempts the conversion when and where it matters most

        How To Recreate These Landing Pages

        Step 1: Craft a Clear, Compelling CTA

        A high-converting CTA should be:

        • Action-oriented: “Start Growing Today” vs. “Submit”
        • Benefit-driven: “Unlock Exclusive Access” vs. “Sign Up”
        • Urgent (if appropriate): “Claim Your Spot Today”

        Step 2: CTA Placement for Maximum Impact

        • Above the fold: First CTA visible immediately.
        • After key information: CTA follows value explanation.
        • Near social proof or benefits: Reinforces trust.
        • At the end of the page: Captures hesitant visitors.

        Step 3: CTA Design That Stands Out

        • Color contrast: The CTA should pop from the background.
        • Size & positioning: Large enough to be noticeable but not overwhelming.
        • Whitespace & directional cues: Ensures the CTA is the focal point.

        Bonus Tip:

        A/B test your CTAs for better conversions.

        CTAs aren’t one-size-fits-all. Even small tweaks can make a huge impact on conversions, so A/B testing different variations is essential:

        • Wording – Try “Get Started” vs. “Try It Free”
        • Color – A bold button color vs. a softer, branded one
        • Placement – Above the fold vs. midway down the page
        • Size and shape – Larger buttons vs. compact ones
        • Personalization – “Start My Free Trial” vs. “Start Your Free Trial”

        Build High-Converting Landing Pages Faster

        A great landing page isn’t just about design.

        It’s about strategy.

        Every element, from your USP and hero images to your social proof and CTAs, is critical in guiding visitors toward conversion. When these elements work together, your landing page drives action.

        But building a high-converting landing page from scratch can be time-consuming and complex. That’s why using proven, conversion-optimized templates can give you a head start.

        With Unbounce, you get access to 100+ professionally designed landing page templates built for maximum conversions. Whether capturing leads, promoting a product, or running a campaign, these templates help you launch faster, test smarter, and convert better—without needing a developer.

        Ready to build an optimized landing page that converts?

        Explore Unbounce’s best-performing templates and start optimizing today!

        Get  25% Off The 1st 3 Months!

        Image Credits

        Featured Image: Image by Shutterstock. Used with permission.

        Ecommerce MGMT 0 Comments