We live in an age when AI technologies are booming, and the world has been taken by storm with the introduction of ChatGPT.
ChatGPT is capable of accomplishing a wide range of tasks, but one that it does particularly well is writing articles. And while there are many obvious benefits to this, it also presents a number of challenges.
In my opinion, the biggest hurdle that AI-generated written content poses for the publishing industry is the spread of misinformation.
ChatGPT, or any other AI tool, may generate articles that may contain factual errors or are just flat-out incorrect.
Imagine someone who has no expertise in medicine starting a medical blog and using ChatGPT to write content for their articles.
Their content may contain errors that can only be identified by professional doctors. And if that blog content starts spreading over social media, or maybe even ranks in Search, it could cause harm to people who read it and take erroneous medical advice.
Another potential challenge ChatGPT poses is how students might leverage it within their written work.
If one can write an essay just by running a prompt (and without having to do any actual work), that greatly diminishes the quality of education – as learning about a subject and expressing your own ideas is key to essay writing.
Even before the introduction of ChatGPT, many publishers were already generating content using AI. And while some honestly disclose it, others may not.
BankRate started publishing articles written via AI, they even disclose it on the site. I have found 160+ articles. The first article I was able to find dated April 2022. It would interesting to see how these articles rank. Original finding by @tonythill. #AI#gptchat#SEOpic.twitter.com/BY9JlUZBiz
However, when I tested real human-written text, Writer.com did identify it as 100% human-generated very accurately.
Copyleaks did a great job in detecting all three prompts as AI-written.
Screenshot from Copyleaks, January 2023
Contentatscale.ai did a great job in detecting all three prompts as AI-written, even though the first prompt, it gave a 21% human score.
Screenshot from Contentscale.ai, January 2023
Originality.ai did a great job on all three prompts, accurately detecting them as AI-written.
Also, when I checked with real human-written text, it did identify it as 100% human-generated, which is essential.
Screenshot from Originality.ai, January 2023
You will notice that Originality.ai doesn’t detect any plagiarism issues. This may change in the future.
Over time, people will use the same prompts to generate AI-written content, likely resulting in a number of very similar answers. When these articles are published, they will then be detected by plagiarism tools.
This non-commercial tool was built by Edward Tian, and specifically designed to detect ChatGPT-generated articles. And it did just that for all three prompts, recognizing them as AI-generated.
Screenshot from GPTZero, January 2023
Unlike other tools, it gives a more detailed analysis of detected issues, such as sentence-by-sentence analyses.
Screenshot from GPTZero, January 2023
OpenAI’s AI Text Classifier
And finally, let’s see how OpenAi detects its own generated answers.
For the 1st and 3rd prompts, it detected that there is an AI involved by classifying it as “possibly-AI generated”.
AI Text Classifier. Likely AI-generated
But surprisingly, it failed for the 2nd prompt and classified that as “unlikely AI-generated.” I did play with different prompts and found that, as of the moment, when checking it, few of the above tools detect AI content with higher accuracy than OpenAi’s own tool.
AI Text Classifier. Unlikely AI-generated
As of the time of this check, they had released it a day before. I think in the future, they will fine tune it, and it will work much better.
Current AI content generation tools are in good shape and are able to detect ChatGPT-generated content (with varying degrees of success).
It is still possible for someone to generate copy via ChatGPT and then paraphrase that to make it undetectable, but that might require almost as much work as writing from scratch – so the benefits aren’t as immediate.
If you think about ranking an article in Google written by ChatGPT, consider for a moment: If the tools we looked at above were able to recognize them as AI-generated, then for Google, detecting them should be a piece of cake.
On top of that, Google has quality raters who will train their system to recognize AI-written articles even better by manually marking them as they find them.
So, my advice would be not to build your content strategy on ChatGPT-generated content, but use it merely as an assistant tool.
“Complex phrasal features are based on the frequency of specific words and phrases within the analyzed text that occur more frequently in human text.
…Of these complex phrasal features, idiom features retain the most predictive power in detection of current generative models.”
This inability to use idioms contributes to making ChatGPT output sound and read unnaturally.
2. ChatGPT Lacks Ability For Expression
An artist commented on how the output of ChatGPT mimics what art is, but lacks the actual qualities of artistic expression.
Expression is the act of communicating thoughts or feelings.
ChatGPT output doesn’t contain expressions, only words.
It cannot produce content that touches people emotionally on the same level as a human can – because it has no actual thoughts or feelings.
Musical artist Nick Cave, in an article posted to his Red Hand Files newsletter, commented on a ChatGPT lyric that was sent to him, which was created in the style of Nick Cave.
“What makes a great song great is not its close resemblance to a recognizable work.
…it is the breathless confrontation with one’s vulnerability, one’s perilousness, one’s smallness, pitted against a sense of sudden shocking discovery; it is the redemptive artistic act that stirs the heart of the listener, where the listener recognizes in the inner workings of the song their own blood, their own struggle, their own suffering.”
Cave called the ChatGPT lyrics a mockery.
This is the ChatGPT lyric that resembles a Nick Cave lyric:
“I’ve got the blood of angels, on my hands I’ve got the fire of hell, in my eyes I’m the king of the abyss, I’m the ruler of the dark I’m the one that they fear, in the shadows they hark”
“Well I’ve been sliding down on rainbows I’ve been swinging from the stars Now this wretch in beggar’s clothing Bangs his cup across the bars Look, this cup of mine is empty! Seems I’ve misplaced my desires Seems I’m sweeping up the ashes Of all my former fires”
It’s easy to see that the machine-generated lyric resembles the artist’s lyric, but it doesn’t really communicate anything.
Nick Cave’s lyrics tell a story that resonates with the pathos, desire, shame, and willful deception of the person speaking in the song. It expresses thoughts and feelings.
It’s easy to see why Nick Cave calls it a mockery.
ChatGPT summarizes the topic but does not offer a unique insight into the topic.
Humans create through knowledge, but also through their personal experience and subjective perceptions.
Professor Christopher Bartel of Appalachian State University is quoted by The Insider as saying that, while a ChatGPT essay may exhibit high grammar qualities and sophisticated ideas, it still lacked insight.
“They are really fluffy. There’s no context, there’s no depth or insight.”
Insight is the hallmark of a well-done essay and it’s something that ChatGPT is not particularly good at.
This lack of insight is something to keep in mind when evaluating machine-generated content.
4. ChatGPT Is Too Wordy
A research paper published in January 2023 discovered patterns in ChatGPT content that makes it less suitable for critical applications.
The research showed that humans preferred answers from ChatGPT in more than 50% of questions answered related to finance and psychology.
But ChatGPT failed at answering medical questions because humans preferred direct answers – something the AI didn’t provide.
The researchers wrote:
“…ChatGPT performs poorly in terms of helpfulness for the medical domain in both English and Chinese.
The ChatGPT often gives lengthy answers to medical consulting in our collected dataset, while human experts may directly give straightforward answers or suggestions, which may partly explain why volunteers consider human answers to be more helpful in the medical domain.”
ChatGPT tends to cover a topic from different angles, which makes it inappropriate when the best answer is a direct one.
Marketers using ChatGPT must take note of this because site visitors requiring a direct answer will not be satisfied with a verbose webpage.
And good luck ranking an overly wordy page in Google’s featured snippets, where a succinct and clearly expressed answer that can work well in Google Voice may have a better chance to rank than a long-winded answer.
OpenAI, the makers of ChatGPT, acknowledges that giving verbose answers is a known limitation.
“You’re watching television. Suddenly you realize there’s a wasp crawling on your arm. What do you do?”
A normal human response would be to say something like they would scream, walk outside and swat it, and so on.
But when I posed this question to ChatGPT, it offered a meticulously organized answer that summarized the question and then offered logical multiple possible outcomes – failing to answer the actual question.
Screenshot Of ChatGPT Answering A Voight-Kampff Test Question
Screenshot from ChatGPT, January 2023
The answer is highly organized and logical, giving it a highly unnatural feel, which is undesirable.
6. ChatGPT Is Overly Detailed And Comprehensive
ChatGPT was trained in a way that rewarded the machine when humans were happy with the answer.
The human raters tended to prefer answers that had more details.
But sometimes, such as in a medical context, a direct answer is better than a comprehensive one.
What that means is that the machine needs to be prompted to be less comprehensive and more direct when those qualities are important.
“Wherever possible, we recommend having a human review outputs before they are used in practice.
This is especially critical in high-stakes domains, and for code generation.
Humans should be aware of the limitations of the system, and have access to any information needed to verify the outputs (for example, if the application summarizes notes, a human should have easy access to the original notes to refer back).”
Unwanted Qualities Of ChatGPT
It’s clear that there are many issues with ChatGPT that make it unfit for unsupervised content generation. It contains biases and fails to create content that feels natural or contains genuine insights.
Further, its inability to feel or author original thoughts makes it a poor choice for generating artistic expressions.
Users should apply detailed prompts in order to generate content that is better than the default content it tends to output.
Lastly, human review of machine-generated content is not always enough, because ChatGPT content is designed to appear correct, even when it’s not.
That means it’s important that human reviewers are subject-matter experts who can discern between correct and incorrect content on a specific topic.
It can be a bit daunting, especially if you’re new to content writing.
So, how can you cut through the noise and write more effective content in 2023?
We’ve asked 17 industry professionals to share the wisdom they’ve learned over the years, their advice to those trying to find their way into content marketing, and their favorite tools for writing and optimization.
Julia McCoy, VP of Marketing at Content at Scale, would have told her younger self to realize the opportunity.
“It was hard to see it back then since I was at ground zero,” recalls McCoy.
“But the industry of content marketing itself had ballooned by billions of dollars since when I started. This would have given me more hope and excitement that what I did truly mattered to building not just income, but a legacy.”
Always write with the user in mind, even when optimizing for search engines.
You can optimize an article by using keyword tools, like KeywordTool.io or AlsoAsked, to find what queries people are searching to help you mold your article – but don’t let the quest for optimization undo the quality of your writing.
If you’re writing content to sell something, then embrace copywriting formulas to create compelling statements.
If you’re writing articles of interest, then write in a way that the end user can relate to and explain the subject as fully as possible.
Most of all, write for your audience.
If your end users are teenagers, write in a style that will appeal to them without sacrificing the image you want to present.
If the website’s main customers are business owners, then opt for a more professional, formal tone.
Making sure your content is search engine optimized doesn’t necessarily mean you have to write thousands of words.
The key is that it needs to be as long as required for you to explain your point clearly and comprehensively. This means that content can be just as effective by writing concisely.
3. Build Out Your Content With Search Intent In Mind
If you are just starting in the writing industry, I first recommend following Ann Handley and getting a copy of her “Everybody Writes” book.
Ann is an amazing writer that gives you writing tips that you can use whether you’re tasked with writing blog posts, website content, email newsletters, social media posts, ads – or anything in between. Plus, she has a great sense of humor – so she’ll make you laugh as you learn to be a better writer!
Now, when I began my writing career, I was very lucky to have a solid SEO foundation under my belt.
But looking back, I focused too much on writing for individual keywords when I should’ve spent more time writing about the topics people were searching for.
As a writer, create content about the topics people are searching for and then do more extensive keyword research about the questions people ask about the topic (and subtopics) you’re writing about.
Make sure you answer those questions thoroughly in your content. That’s the way to make your readers – and Google – happy!
4. Consider Using AI Writing Tools, But Use Them Wisely
Now is not the time to completely move over to AI writing tools.
Although Google hasn’t come out and said that AI content is bad, we know that it prefers content that’s written by people for people.
With that said, it wouldn’t hurt to learn how to optimize AI content so that it’s a skill you can call on as and when needed.
We will likely see this as something that’s specifically needed from marketers in no time.
You could have a trial run of ChatGPT at home, focusing on the creation of content that’s helpful and user-first using the tool’s text as a starting point.
Other than that, the number one lesson for any new writer would have to be not to put themselves under too much pressure.
It takes time to learn how to craft the types of content that will engage and persuade.
It’s advisable to keep writing as a side hustle until you’re confident of meeting and exceeding client expectations.
Shubham Bajaj, Founder And SEO Scientist At Netsurge Technologies
With the onset of various AI writing tools and ChatGPT, it’s important for content writers who are just getting started to be able to write in a way that differentiates them from machines.
Adding your personality and character to your write-up and telling engaging stories that can keep the reader hooked are important aspects.
It is also important to note that, while it’s good to be quirky and conversational, make sure you have an NLP-friendly section that defines or provides an exact answer for the query in a format that Google or other search engines can directly use to display as a snippet.
If I could give my past self a piece of advice, it’d be to brush up on grammar and style rules.
For style, there’s nothing better than reading works by your favorite authors. How do they describe everyday things and situations? How do they craft sentences? What about their storytelling that hooks you in?
You’ll want to start collecting samples of your work as soon as possible; these will be invaluable when applying for jobs or searching for opportunities.
Make sure each piece is polished and showcases your best writing ability.
Experts’ Favorite Tools For Content Writing And Optimization
Grammarly And Hemmingway
Alex Valencia’s top writing tool is Grammarly, and he says that “every professional should use it (#notanad).”
“It’s taught me a lot about my writing style and how to improve it. For keyword research, I use Semrush,” Valencia shares.
Shubham Bajaj suggests Grammarly and Hemingway “for avoiding grammatical errors and ensuring that your content is structured properly, especially when starting and you have a low to zero budget to spend on tools.”
“Once you have some budget to spend, consider subscribing to advanced tools like ProWritingAid,” Bajaj recommends.
“When it comes to writing tools, there are oodles of SEO tools out there that have content tools built in. (Some are definitely better than others.) One of my favorite tools for optimizing content is Surfer SEO,” says Sherry Bonelli.
“Surfer SEO takes the keyword you’re trying to optimize your content for and analyzes your content against the top-ranking webpages.
Then it shows All words and Natural Language Process (NLP) words so you can see if you’re overusing some words – or not using words that you perhaps should use. (Like maybe you didn’t even think about including a word or topic in what you were writing!)
Surfer SEO can really take your writing optimization to the next level. I’d highly recommend you play around with it.”
Screenshot from Surfer SEO, modified by author, January 2023
“Don’t be afraid to use tools to your advantage,” advises Rudy Mawer.
“You are writing search engine-centric content; the internet has many resources and tools to help make your job easier and your writing more effective.”
Mawer loves using Surfer SEO as well. “Its content editor gives you a real-time score of your content’s strength for the keyword you are trying to rank for, NLP keyword suggestions, and a competitor analysis.”
Dvir Ben-Aroya’s favorite tools for content writing and optimization include Grammarly, Hemingway, Yoast SEO, and Google Analytics.
“Grammarly and Hemingway are writing tools that can help you improve your grammar, style, and readability.
Yoast SEO is a plugin that can help you optimize your content for search engines, and Google Analytics is a tool that allows you to track the performance of your content, including pageviews, bounce rate, and conversion rate.
These tools are very helpful in making your content more effective and engaging for your target audience,” explains Ben-Aroya.
Content At Scale
Julia McCoy saves up to seven hours per piece by using Content at Scale, “a long-form AI content writer that does everything for you – even SEO research and optimization.”
“It’s utterly insane to realize we’re here in an era where AI can replace hours and hours of grunt work at a fraction of the cost,” McCoy notes.
She also loves KWFinder for easy, simple, enjoyable keyword research and enjoys having ChatGPT for writing email outlines, topic ideas, and lists.
Linda Pophal does a lot of interviews with subject matter experts and sources, and Otter.ai helps her accomplish the task.
“Otter.ai is great for recording and transcribing these interviews automatically so I can focus on what the sources are saying without worrying about missing anything,” says Pophal.
“I also like Grammarly, Hemingway App, and AP Styleguide online, and have begun experimenting a bit with ChatGPT, not to actually write my content but to help with outlining and getting a head start in fleshing out ideas,” she adds.
“If you’re writing on a niche topic, diving into that Subreddit is the best way to get authentic and unique insight quickly,” Ellis recommends.
Joe Karasin also uses Reddit and Quora for topic research and to learn what people are talking about surrounding your topics.
“There are probably questions your audience has that you haven’t even considered. Write about those topics, and you’ll experience success,” Karasin advises.
Google Search And Suite
Jamie Press goes for a simple Google Doc for writing and collaborating with colleagues and clients.
Kaitie Frank uses good ol’ Google for research and optimization.
She believes that the “SERPs (search engine results pages) will tell you all you need to know about which headers to use and which information to include.”
Sam Hollingsworth shares a similar outlook.
“Like many old-school journalists, I don’t rely too heavily on many tools to help me optimize content or even come up with ideas to write about, but it’s nice to have them when needed.
It’s amazing how much direction and ideas we can get from free resources like Google Keyword Planner, as well as traditional Google Search.”
“For help optimizing content, MarketMuse and Frase are great tools to have available in your efforts,” Hollingsworth adds.
Editor’s note: All interviews have been lightly edited for clarity, brevity, and adherence to our Editorial Guidelines. The views expressed by the interviewees in this column are theirs alone and do not necessarily represent the view of Search Engine Journal.
Stephen Covey, the motivational educator who wrote “The 7 Habits of Highly Effective People,” says, “Trust is the highest form of human motivation.”
As writers, trust is your greatest asset. Your reputation is merely a representation of our trust and authority.
Unfortunately, there is no easier way to betray that trust than by committing plagiarism.
While most people think avoiding plagiarism is simple, it’s a little more nuanced. Occasionally, plagiarism arises accidentally, such as through improper citations or forgetting to add an appropriate link.
Furthermore, plagiarism is not just a concern of academia but can also be a major issue for any type of writing, including blog writing, journalism, sales copy, and even technical or medical writing from authors who originated an idea.
This guide will provide actionable strategies to avoid plagiarism and define what constitutes actual plagiarism.
What Is Plagiarism, And When Is It Not Plagiarism?
Merriam-Webster provides a more formal definition. We can define plagiarism as the deliberate act of copying one’s ideas and passing them off as your own.
However, it’s important to distinguish what constitutes plagiarism and what does not.
The borrowing of one’s ideas or even the elucidation of which does not necessarily implicate plagiarism if the writing is original or if they cite their source.
For example, if I write a short blog on the fundamentals of SEO in my own words, I don’t have to give credit or cite whoever the first person to coin the term SEO was to avoid plagiarism.
In any field, the sharing of ideas is essential to the development of its knowledge base.
For example, we can see Schopenhauer’s influence over Nietzche’s early ideas without the latter having to cite the former necessarily.
Additionally, anything considered common knowledge would not be plagiarism. If I said that Joe Biden is the president of the United States, I do not need to cite a source.
Furthermore, stating idioms, such as “crossing the Rubicon,” does not require one to source Caeser.
However, content written almost verbatim of what another person has written without proper citation constitutes plagiarism. So if someone were to copy and paste that last sentence into a blog, that would be deliberate plagiarism.
Additionally, even if the wording of a message is changed, but its ideas and message are almost verbatim what another person has written, this could qualify as plagiarism.
Why Plagiarism Is Bad
It almost doesn’t need to be said that “plagiarism is bad” is a common truism in our society and requires little further explanation.
However, there are both practical and ethical reasons why plagiarism is bad that should be reinforced:
It’s a form of intellectual theft.
It compromises the integrity and reputation of the writer.
Ignoring plagiarism sets a bad precedent for all the arts and sciences.
Plagiarism blunts your writing skills and makes you a lazy writer.
It doesn’t feel good when it happens to you.
With that said, I don’t believe a majority of plagiarism instances arise out of some malevolent act but rather out of ignorance or haste.
Common Sources Of Plagiarism
Plagiarism is easily preventable using modern tools and by planning ahead. For example, many academic students plagiarize because they procrastinate on assignments or don’t know how to cite things properly.
Some common sources of plagiarism include:
Improperly cited quotations.
Poorly paraphrased research.
Using a broken hyperlink to cite something.
Not understanding that something isn’t common knowledge.
Reusing previous work of your own without realizing or properly citing it.
To help you avoid plagiarism, I’ve outlined seven practical tips to adopt to your writing process to ensure your writing remains clean.
1. Make Notes When Citing Other Sources
If you’re like me, you probably open up a dozen tabs or so to research a topic just before you actually write any words.
In many instances, plagiarism can result from simply forgetting to cite something you may have posted to a draft or written down without realizing it.
That’s why it’s important to properly track all sources you cite, especially if you use any direct quotes in your article or need to cite a statistic or research point.
Keep track of things you’re sourcing by adding comments, highlighting, or hyperlinking to any material you are sourcing from other people.
When in doubt, if you’re unsure something requires a source, add a hyperlink or citation to be on the safe side.
From an SEO perspective, linking to authoritative third-party sites is considered best practice, regardless.
2. Add Citations Or Links In-Text
Next, we need to figure out how you will cite the sources you include in your document.
For now, much of academia requires APA citations, meaning you will need to add a footer after any quote from your source or a parenthetical citation, such as (Lieback, 2023).
For fields outside of academia, inserting a hyperlink over a portion of the anchor text related to the source can be an easy citation.
For example, if I was citing Zeus as the world’s largest dog, according to CNN, I could have used “Zeus,” “CNN,” or “the world’s largest dog” as my anchor text for the source link.
Finally, adding quotes and mentioning the author or source’s name can also be an adequate form of citation in more informal fields outside of academia.
For example, citing Steve Jobs as stating, “Stay hungry, Stay foolish,” is adequate without linking or creating a formal citation.
3. Paraphrase Information With Original Ideas
If you are not copying someone’s ideas verbatim, you will likely not need to source them, especially for more informal writing.
Ideally, I encourage my writers to try and paraphrase ideas but present them in a new light. Use the ideas you gather from your research to support your own ideas and conclusions, which should be drawn independently once all the facts are gathered.
Not only does this ensure your writing is clean, but it also makes you a more critical thinker.
One has to ask themselves, what is the point of writing about someone else’s ideas if you are not going to offer a new perspective?
Use the information you paraphrase as information, not gospel, to ensure that you always avoid plagiarism.
4. Undertake Rigorous Proofreading And Editing
The most straightforward way to avoid plagiarism is to catch it before you publish a paper. Taking the time to edit your piece and your citations will ensure that your piece remains clean and is not in danger of any ethical violations.
Again, check to see if the writing is original and that the writer derived their conclusions independently. This will make you a better editor as well.
5. Use A Plagiarism Checker Like Grammarly
Plagiarism tools are incredibly helpful for catching errors that humans can’t possibly perceive.
In the example below, I copied and pasted a bit of text from a recent post on the SEJ website, and the tool told me that the text was 100% plagiarized and even gave me the source link.
Screenshot from Grammarly, January 2023
These tools are great for citing any internet research, but they may not be effective against things cited from books, PDFs, ebooks, or anything not available in an internet index.
6. Plan Ahead Of Time
Avoiding procrastination will ensure you have adequate time to proofread pieces and draft your outlines accordingly.
This allows you to keep track of all of your sources, figure out how to cite them correctly, and help you avoid other errors.
7. Commit To Presenting Original Ideas
Finally, this point speaks to the ethos of why we write.
By resolving to be an independent writer and thinker, you will never have to worry about plagiarism. Most importantly, you will be much more successful because of it.
Avoiding plagiarism isn’t necessarily difficult, but it requires discipline and proper planning.
Here are five ways you can use Contentedge to streamline your workflow and step up your content strategy.
1. Get Complete Control Over Authoritative Long-Form Articles Written With AI & GPT-3 Content
Long-form articles can often be the most challenging type of content to create for your website.
They take more time to create, and articles that perform well typically have the expertise that comes from knowledgeable writers.
If you’re one of the many businesses that does not have a large pool of knowledgeable writers, Contentedge can help you quickly and efficiently generate the high-ranking articles you need to deliver organic results.
Contentedge uses highly advanced Natural Language Processing (NLP) technology to ideate and create long-form content that looks and sounds human-made.
“Remove the human element without sacrificing the human connection.”
By combining the power of AI technology and real-time search engine data, Contentedge is able to refine every detail and provide accurate, authoritative content.
With the advanced capabilities of GPT-3, you’ll produce writing that reads naturally and delivers information that’s fine-tuned to your audience’s needs.
“Our software crunches the numbers and analyzes millions of data points to provide valuable insights. Figure out what keywords impact your audience most, determine what readability levels are appropriate, and more.”
With this uniquely accurate content optimization tool, you’ll be able to maximize your productivity by:
Saving time by generating authoritative content within seconds.
Increasing engagement with relevant, contextual content.
Producing all the high-quality articles you need, regardless of budget.
How Can I Create Unique, Authoritative Content With AI?
With OpenAI’s GPT-3, a short prompt is all you need to complete an article.
Contentedge will replicate your exact speech pattern to continue your prompt, creating content no one will suspect was written with AI.
Articles created with this technology are modeled from high-ranking pieces, so you can attract your target audience with highly-relevant, contextual content.
Is AI-Generated Content Plagiarism-Free?
Yes. With the right tools, you can avoid accidentally replicating content from elsewhere on the internet.
Contentedge ensures that all content created with their tool will be completely unique and plagiarism-free.
Any articles you produce with GPT-3 technology will be catered to your specific niche and crafted to your precise parameters.
2. Streamline Your Website Copywriting Process By 10x With An AI Text Generator
Don’t have the resources to hire skilled copywriters?
Do your internal teams have time to dedicate to creating content themselves?
If you answered “no” to either of those questions, it’s time to try Contentedge.
Whether you’re creating completely new pages for your website or refreshing your existing content, this advanced AI writing generator can help you get it done 10 times faster.
Smooth Roadblocks & Clear Out Your Content Pipeline
Sometimes, small roadblocks can turn into lengthy project delays.
Even if you’re uncomfortable using an AI-content generator to create a full piece of content, you and your team can leverage this powerful tool to turn copy around faster and overcome:
Instead of getting bogged down with website copy, you and your team can focus on improving your content strategy and taking on bigger projects.
“Contentedge can knock out just about anything in only 15 seconds. This allows content to be more consistent, it helps writers produce better content, and it clears out the content pipeline so things always stay moving.”
Ready to rank higher, drive more conversions, and take your digital marketing strategy to the next level?
3. Produce Captivating Blog Copy & Rank Higher In SERPs With Automated SEO Content Writing
According to SEO best practices, it’s important for websites to publish blog posts on a regular basis for consistent engagement.
However, only blogs of high quality and readability are likely to rank well on search engine results pages (SERPs).
So, when you’re aiming to improve your position on SERPs, you should focus on blog posts that are:
Optimized for search engines.
Well-written and easy to understand.
Engaging and relevant to users’ needs.
As one of the best AI blog generators available, Contentedge can help with those three tasks by checking those boxes on everything from short high-impact pieces to full-on how-to guides.
How To Use AI SEO Content Writing To Rank Higher On SERPs
With just a simple project brief and a few target keywords, you can create high-ranking posts in less than a minute.
All you have to do is:
Choose the parameters for your blogs.
Plug in a keyword headline.
Give your AI tool a short description to start with.
From the keywords and the short description, AI technology can create a unique blog in 15 seconds.
When you use Contentedge, you’ll also get a suite of powerful SEO tools to help you:
Track the performance of your blog posts.
View analytics to perfect your strategy.
See how you measure up against your competitors to make sure you’re ranking for the right things.
Access millions of data points to make sure your content serves your audience, drives traffic, and climbs the Google rankings.
Improve Content Engagement With Semantic Keywords
Contentedge generates content by using your primary keyword phrase, looking at the high-ranking search results for that query, and suggesting semantic keywords.
What Are Semantic Keywords?
“Semantic keywords are closely related to the original keyword and often have a lot of search volume. Sometimes the competition for these keywords is lower too, despite them having good search volume.”
With Contentedge, you’ll rank for more keywords than ever and draw in a more targeted audience, thus creating more conversions.
4. Use AI Copywriting To Create Highly Engaging Sales & Marketing Copy
Sales copy can be pretty difficult to pull off.
Plus, we’re all oversaturated by ads and sales pitches daily, so usually, only the most highly-engaging marketing copy tends to get through.
Capturing the attention of your target audience and continually coming up with top-quality sales copy can easily become a struggle.
So, how can you produce content that appeals to potential customers on a consistent basis?
“What if you could have both quality and quantity?”
Contentedge makes it simple to create marketing content that meets the needs of and answers the queries of your target audience, while also being engaging and interesting. This highly complex AI assistant is powered by GPT-3, so your sales copy always sounds like it was written by a skilled content creator.
“Simply provide Contentedge with a keyword headline, a short description, and then click to generate the content. That’s all it takes to get amazing, unique sales copy in just seconds. You can even optimize your marketing and sales copy for SEO, ensuring you get those target keywords integrated.”
This AI-driven tool also pulls keywords from the top marketing content on the web, helping you remain competitive.
It’s time to leave bland, generic copy behind and take your ads and webpages to the next level.
Try Contentedge today and start creating engaging sales and marketing content within a fraction of the time.
5. Write Summaries & Blurbs Effortlessly With The Help Of An Article Summary Generator
High-impact blurbs and summaries are essential to any content marketing strategy.
Summarizing a more expansive piece of work can be quite challenging.
With Contentedge, it’s never been easier to create the condensed text your brand needs to thrive online.
Cleverly written, short-form content can effectively drive traffic and boost results for your business – whether you’re generating metadata for SEO purposes, crafting short synopses to feature as search engine snippets, or giving your audience a quick preview of works to come.
If you’re looking to save time and money without sacrificing quality, Contentedge can help you simplify your writing process by harnessing the power of machine learning and artificial intelligence.
How To Write Summaries & Blurbs With AI
Using a tool like Contentedge:
Use the text content generator to set your parameters.
Input a title.
Provide a detailed description.
Let the AI do the rest to deliver high-quality overviews that sound human-made.
Try Contentedge for free, and experience firsthand how this AI tool can improve your workflow and upgrade your content strategy.
Start Outranking Your Competitors With Contentedge
Whether you’re looking to write better SEO content 10 times faster, or get more out of the content you’re already producing, Contentedge has just what you need to fill the gaps in your content creation process.
Start boosting your conversion rates, while increasing workflow efficiency today.
You may have heard of artificial intelligence, but what about creative intelligence?
Alex Collmer, CEO of VidMob, joined me on SEJ Show to talk about creative intelligence and its role in helping marketers, especially in today’s market conditions.
Gain insight into how creative intelligence optimizations and data transparency can help you make the right decision when running your creative campaigns.
Find out how it plays in with privacy updates and running campaigns across various ad networks, mobile devices, and social media apps.
One of the things that creative intelligence can do is help people get a reality check on how original and unique that creative is vis-a-vis the myriad of things in the market today. It’s a tool to help people monitor culture to understand how trends are progressing and when the moment has passed. –Alex Collmer,15:34
Before, it was about getting the click to go to the site. Now everything is so intertwined. It has to be quite a chore for a creative team to fill in all the blanks and then utilize that data to alter, refresh, or make those adaptations to the creative itself. –Loren Baker, 03:54
This isn’t A/B testing. You know that that’s sort of like the thing we did yesterday. This is a whole new world and opens up visibility into the why of creativity for the first time. –Alex Collmer, 07:20
[00:00] – About Alex.
[08:03] – How creative intelligence relates to AI.
[10:53] – How fast a campaign gets creative feedback.
[13:40] – Where originality comes in.
[17:55] – How important is Creative Intelligence regarding data privacy?
[19:46] – Can Creative Intelligence report on demographics?
[21:16] – Can you optimize for different age groups simultaneously?
[22:57] – Can data sync from handheld devices to traditional advertising?
[25:20] – Alex’s take on Augmented Reality and Snap.
[31:37] – Insights on rich media style advertising on Amazon.
We built technology to enable people to ingest all of that creative they might be running across an account on Meta, YouTube, TikTok, or Amazon. We process those billions of creative attribute signals and pull all the performance information from those platforms. The likes, clicks, views, engagement metrics, and purchases are included. –Alex Collmer, 06:22
Intelligent creative gives people data they can react to in real-time in a software platform that enables them to be very agile in their creatives. They can optimize the market and dramatically improve the results they see from their campaigns.–Alex Collmer, 10:35
As the media side loses effectiveness, the creative side has to take over more of the responsibility. –Alex Collmer, 19:14
Alex Collmer founded VidMob, the most prominent video creation platform that enables anyone to maximize their video presence and make a brand impact. He is an engineer who specializes in technology, design, and entertainment. Alex’s multifaceted expertise paved the way for him to co-found Autumn Games, a renowned publisher of video games, before founding VidMob.
Alex is an all-around man with many passions and talents! He’s an enthusiastic husband, youth sports coach, ultra runner, and tech/digital media entrepreneur. Equally impressive are his specialties in intellectual property finance (movies, video games & music), investment/fund management & media private equity – Alex sure knows how to make the most out of life!
Content calendars are essentially time management systems that organize your workflow into weekly or daily blocks.
This helps you stay organized and focused on creating high-quality content.
Content calendars are extremely useful for bloggers, freelancers, and other content creators.
You can create your own using Excel sheets, or make a copy using the free templates below, then adjust it to your brand’s needs.
Why Should I Use A Content Calendar?
Whether you’re the only content specialist in your in-house ecommerce company or an agency social media manager, a content calendar makes you better organized with your campaigns.
It helps heaps, too, when you’re trying to collaborate with multiple teammates, so they know what’s needed and when.
Why? At a glance, it’s easy to understand what went live, along with the copy and asset used. Sort your posts by social platform and assign some color coding. Usually, each tab is marked by month.
Because you can see the bigger picture (at least a month in advance), you can go ahead and map out themes and daily social posts ahead of schedule, plan well-researched infographics with your designer, and track how your posts are doing.
You’re better equipped to craft your message to your target audience, keeping in mind their wants and needs when the seasonal trends come and go.
You can plan around holidays and big world events, from Valentine’s Day to Pride Month or any national event relevant to your brand values.
Plus, since you’re planning ahead, you’re less likely to commit a faux pas since the content will be brainstormed, briefed, approved, and published before crunch time. It’s a protective measure, really.
Without further ado, here are our picks (most of them are free!).
Top 6 Content Calendar Templates (And Tools) For 2023
Screenshot from CoSchedule, December 2022
If you’re running a WordPress blog, CoSchedule may be your best bet. It truly shines in content marketing and is ideal for individual bloggers, influencers, or freelancers.
The intuitive calendar is easy to use, with seamless integrations including WordPress, Twitter, Instagram, Facebook, MailChimp, and more (11 apps in total, and not just social media).
We recommend this one if you manage your blog and social media.
Cost: Free – just create an account.
Screenshot from CoSchedule, December 2022
Do you have an existing Google Sheet, Excel file, or CSV file of a content calendar but wish to move to an app?
With its automation (Slack or email) to remind you of certain posts and its ability to handle multiple fields of data without needing formulas (for non-Excel fans), Airtable can save you time and hassle.
I especially like that it has the necessary fields that a content specialist would have in mind when assigning blog posts: Title, Writer, Due Date, Status, and Image. And you can create more customized fields.
You can also view your calendar in a grid, kanban, or calendar form. I’d expect project managers and specialists working with a larger marketing department to find this useful.
Cost: Free with a 14-day trial; then, you’d be switched automatically to a free version.
3. HubSpot (Free Template)
Screenshot from HubSpot, December 2022
Excel geeks, rejoice!
HubSpot’s free Social Media Content Calendar is pretty flexible. Just insert the month + year, and adjust the template to suit your brand.
There’s a tab for Schedule, Content Repository, Twitter Updates, Facebook Updates, LinkedIn, Instagram, and Pinterest.
What do we love about this one? HubSpot listed a couple of examples for each platform.
And there’s even a PDF that goes with it when you download the template to help beginners map out posts and monitor them.
It’s more for social media than blog posts, so we recommend this one for social media specialists in startups and in-house social media managers for ecommerce brands.
4. Trello (Free Template)
Screenshot from Trello, December 2022
A popular project management tool, Trello is an ideal content calendar choice for massive teams already on an Agile framework and using similar products (Jira, Confluence, etc.).
The drag-and-drop functionality is easy to use. One glance, and you know what the task status is.
It’s easy to assign subtasks to team members, set due dates, attach revisions, and give feedback.
We recommend this one for massive enterprises or busy publication teams who need to have a better grip on their content production next year.
Screenshot from Loomly, December 2022
What I liked about Loomly was that it felt fit for purpose, especially for social media managers. And creative people, take note!
What sets it apart: It can pull from your RSS feeds and present up to 90 post ideas or automatically create quick draft posts.
It’s a cool feature for people who are perpetually experiencing writer’s block (like I am). I didn’t really see that feature on the other apps.
Fashion, beauty, travel, arts, and other creative product type brands social media specialists would benefit the most from choosing Loomly.
Cost: At least $26 monthly after a 15-day free trial.
6. Hootsuite (Free Template)
Screenshot from Hootsuite, December 2022
Similar to HubSpot’s template, Hootsuite has a downloadable, free Google Sheet spreadsheet with five tabs: Instructions, Strategy, Monthly View, Weekly View, and Evergreen Content Library (for Instagram, Facebook, LinkedIn, and any platform).
The weekly view is a feature I haven’t seen on the other templates.
What I like most about this template is the key dates available throughout the year under January to June and July to December. Events like Black Friday and Small Business Saturday (USA) are pretty helpful for B2B.
The simple-to-use template is ideal for Excel pros who don’t want to use a paid tool and the extra features that come with it.
Initially, this list was a lot longer (around 10), but some of the ones I cut out meant their signup or download process was cumbersome – too many steps, crazy pricing, too hard sell, or lead to a 404 page.
As long as I couldn’t download their calendar within two minutes for some reason or another, I didn’t put it on this list.
Knowing I did the dirty work, you can rest assured that one of these tried-and-tested calendars should work for you next year.
Try them out and go with what feels right; choose the one you can live with for at least another year.
Leveling up on your blog posts, overall marketing campaigns, and social posts takes a lot of planning.
With some hard work, creativity, and planning, these tools can help propel your brand to new heights.
Happy New Year, and may the odds be ever in your favor!
Unlike most forms of customer outreach and branding, it creates an opportunity to initiate and maintain a conversation with your targets.
This, in turn, lets you speak directly to them, address their needs, and explain why you offer the best solution.
But to get this started, you have to have the type of content that will first get their attention and then encourage interactions.
And for maximum exposure, you want something they’ll share.
This brand evangelizing lets you break out from your own circle of contacts and followers and tap into new groups to which you otherwise wouldn’t have been exposed.
So, how do you create shareable content that others will want to repost?
That’s exactly what we’re going to look at in this guide. We’ll examine different types of shareable content, what makes content shareable, and give you examples of formats you can employ.
Ready to get started? Let’s go.
Creating Shareable Content
If you’re Beyoncé, you can probably skip this section.
For anyone else, who doesn’t have tens of thousands of adoring fans who will repost anything you share, let’s take a look at some of the common features you’ll find in highly-shared content:
It’s useful – People share content they find helpful with their friends and family, so they can also get help.
It’s entertaining or amusing – Everyone loves to laugh. If you can make your target audience laugh, they’ll pass on that tickling item to others.
It tells a compelling story – Since the first cavepeople gathered around a fire, humans have always loved discovering and sharing stories.
It takes a clear stance about your values – No one will retweet something that says, “Both sides raise valid points.” Don’t be afraid to take a stand if it aligns with your values. Others who agree will share it.
It has a visual component – While it can go viral with a text-only post, it’s a lot harder than something with a visual component.
It’s timely – Latching on to trending cultural topics will generate a lot more exposure than a stale and outdated reference or meme. This includes “Keep Calm & (literally anything)”, jokes about Harambe, and any references to “all the feels.”
It’s original – If you’re just recycling content that’s readily available, it will be largely ignored. Look for unique angles and make something new.
Now that we’ve discussed what makes content shareable, let’s dive into different types of content you can use to generate shares.
Types Of Sharable Content
32.5% of marketers say they use infographics more than any other type of visual in their visual content marketing efforts.
Why? Because they provide information in an easily understood and digestible format.
Image from author, December 2022
A versatile medium that can be employed for many different purposes, infographics are visual storytelling tools. Some of their more common uses include:
Timelines – Used to show planned steps, tell the history of an organization, or discuss future projections.
Statistical – Numbers make a powerful point. Creating infographics with statistics gives your viewers an easy way to understand and retain specific data.
Flowcharts – Breaking down components into steps, flowchart infographics can be a great way to simplify complex tasks.
Comparison – Infographics can be the perfect way to list various options’ pros and cons or differences in a head-to-head format.
Maps – Nothing conveys geographical information quicker than a map, which makes them perfect as infographics.
2. How-To Guides
Life is full of problems and hassles – and most people are incredibly grateful for any tips that can help them save time or energy.
They appreciate learning a new or better way to do things and want to share this new knowledge with their social or business circles.
That’s why how-to guides are incredibly shareable on social media. They can be videos, blog posts, or even infographics. Here’s an example:
Curious … How do you become an SEO freelancer? What does an SEO freelancer do? Most importantly, how does an SEO freelancer get clients?
Breaking news makes for highly shareable social content.
Social media has become the dominant news platform, with 71% of Americans getting their news via Facebook, Twitter, and similar sites.
But if you’re not in the news business – and most of you probably aren’t – it can be difficult to jump on these “hot” stories. And if you’re not in the news business, you probably don’t want to anyway.
So, what do you do?
The answer is to use limited-time offers. Create posts advertising a 30% off sale at your business, and your followers will share it with their friends who have similar needs for your product or services.
Or use current events as a way to generate extra exposure. It can either be something related to your field or something completely random that you can link to your brand in a clever way.
For example, who could ever forget Arby’s epic Twitter “beef” with Pharrell Williams?
Screenshot from Twitter, January 2014
And keep an eye on trending hashtags to see if there are any you can use to your advantage.
7. Heartwarming Stories
People love feel-good stories. And just as important, they like passing them on so others can feel good too.
Content that can inspire strong positive emotions tends to get passed around.
This can either be things like posts about charitable work your business just did or even content that encourages others to dream about something good, for example, “how to make your wedding day the best ever.”
Thanks to advances in technology, people expect to be able to engage with content. That means they don’t want marketing to speak at them; they want something they can interact with.
From BuzzFeed quizzes to playable ads to polls, the internet age has led to an audience that wants to be part of the story, not just listen to it.
Screenshot from Facebook, December 2022
Give your audience more than something to read; instead, give them experience. They’ll pass it along to their social media followers if it’s a good one.
9. Controversial Opinions
It has been said that all publicity is good publicity.
With this in mind, if it suits your brand, don’t be afraid to rouse a little rabble. People love getting their blood up – it’s the principle talk radio was built around.
And a study from the Wharton School at the University of Pennsylvania found that anything that evokes high-arousal emotions like anger or anxiety is often a conversation starter among audiences.
If it’s something that fits in with your brand’s image, a strategic attack on a popular stance can lead to a flood of shares, both from people who agree with your position, and those opposed to it.
Yes they do, and they made the difference! Our democracy only works when it works for everyone. Thanks to @BlackVotersMtr for all you do 365 days a year to ensure every voter’s voice is heard. https://t.co/jdEOxZBcfB
As a financial service business, you’re facing a unique set of challenges when it comes to creating content.
Finance isn’t a particularly glamorous or entertaining subject to write about, which can make it tough to engage your readers.
There are heavy regulations and strict guidelines in Google results that limit what you can say, as well as how you can say it.
So, how can you overcome these challenges to form an effective content strategy?
How do you create finance content that’s responsible and accurate yet still compelling and convincing?
Our new ebook, Content Marketing For Finance, walks you through how you can develop a content strategy that respects the rigorous demands of the financial space while truly connecting with your target audience.
“Audience is at the heart of every content marketing strategy and should always be kept top of mind,” writes author Chandal Nolasco da Silva.
Download your copy and learn how to meet your customers at each stage of their journey and create the kind of content that consistently converts.
What’s Inside This Finance Content Marketing Ebook?
This pocket guide has all the insights you need to navigate the ins and outs of content marketing within the finance industry.
Topics covered include:
Content marketing principles, best practices, and how to apply them specifically to finance.
Solutions to the unique challenges of finance marketing: slow adaptation to change, difficulty getting buy-in for digital efforts, and managing complex content and content marketing in an industry with high scrutiny on advertising.
Key marketing channels for finance and how to use them effectively.
The contents of this marketing ebook can help you navigate complex issues, such as the:
Very long sales cycles in the B2B space, as well as the long delays at the bottom of the funnel. The finance industry has been notoriously slow to digitize, so new products and services are dealing with slow movers that are resistant to change.
Stark reality of required due diligence processes with lots of different stakeholders involved. There can be complications with regulators, operational delays, reference checks, or other risk-reduction processes involved. These are increasingly important and lengthy, depending on the institution or firm size involved.
Fact that sometimes traditional channels don’t perform as well as they do in other industries; instead, more traditional ways of doing business, like in-person meetings, are sometimes better. Money is involved, after all.
If you’re a financial service professional looking to step up your content strategy for 2023, download the ebook now!
When it comes to content marketing, finding writers and producing content is easy.
But creating quality content that hits your business KPIs? Well, that’s something else entirely.
Suppose you want to succeed as a digital marketer. In that case, the key is to establish an effective content strategy as your foundation.
The right content strategy can help you outrank your competition and achieve your goals.
On November 16, I moderated a webinar with Sabrina Hipps, VP of Client Success, and Jeremy Rivera, Director of Content Analysis at CopyPress.
Hipps and Rivera provided critical content insights, practical knowledge, and hands-on techniques that are fully compliant with Google’s policies and highly relevant to the recent helpful content and core algorithm updates.
Here is a summary of the webinar. To access the entire presentation, complete the form.
Take a fearless inventory of existing content and review its ability to provide a satisfactory answer for searchers. At larger companies with established volumes of content, it’s helpful to do this by category.
Identify topics that are opportunity areas.
Brainstorm pain points and problems that need to be solved. Ask your experts what should be used to create a list of new articles.
Leverage SEO data for People Also Ask (PAAs), featured snippets, and relevant groupings of keywords. This can be used to fuel new articles or revise existing content.
Utilize your content analysis tool for deeper insights.
Step 6: Identify The Link Gap Between You & Your Competitors
Start by making a competitive domain comparison, as shown below.
CopyPress, November 2022
You want to see how many referring domains you have compared to your top competitors.
This can help you understand the budget behind your competitors. If you’re a small outfit trying to compete for some of these terms and phrases, you need to know how much work you’ll have to do to build links to these articles.
Step 7: Supplement With Human Insights
Now, you’ll complete your research by mapping the data to your actual target audience.
When you identify people’s pain points, you will be able to create content that eases your audience’s problems.
You’ll also find that tapping Subject Matter Experts is valuable in creating so much more helpful content.
Step 8: Justify Your Campaign With SEO ROI
Estimate the potential return on investment for a campaign by calculating your potential ROI.