5 Content Marketing Ideas for July 2025

While Independence Day rightly takes priority, July offers opportunities for content marketers, including picnicking, showcasing American-made products, and planning for the back-to-school season.

Content marketing is creating, publishing, and promoting content to attract, engage, and retain customers. It’s foundational for search engine optimization and social media marketing.

A challenge, however, is coming up with fresh topics. What follows are five content marketing ideas for July 2025.

National Picnic Month

Picnics offer lots of content marketing options.

In the United States, July is National Picnic Month, an opportunity for marketers to provide helpful, informative, and entertaining posts, videos, or podcasts.

The picnicking theme offers content options for outfitters, kitchen supply shops, specialty grocers, apparel brands, and even home decor shops.

Helpful picnic content could include how-to guides, recipes, or checklists. Here are a few examples.

Made in the USA Day

Classic Pyrex bowls are an example of American-made products.

Made in the USA Day highlights American-made products.

Held on July 2 each year, the occasion appeals to a sense of patriotism and shopping, making it a good topic for ecommerce content marketers.

Online sellers can profile domestic suppliers, focusing on quality, sustainability, and national economic benefits.

Here are a few examples.

• Kitchen supply stores can feature Pyrex, made primarily in Pennsylvania, or Lodge Cast Iron cookware from Tennessee.
• An online toy store could feature Wilson footballs or Green Toys, both made in the U.S.
• A shoe shop might publish a story about Bates shoes or New Balance 587 running shoes — both American-manufactured.

For inspiration, check out a couple of articles about American-made brands.

National Simplicity Day

American philosopher Henry David Thoreau espoused simple living.

Held on July 12, 2025, National Simplicity Day honors the simple, uncluttered lifestyle espoused in Henry David Thoreau’s transcendentalist philosophy.

Thoreau, who wrote “Walden” and “Civil Disobedience,” famously moved into a cabin near Walden Pond, Massachusetts, in July 1845.

National Simplicity Day will likely appeal to modern minimalists and environmental advocates. It could help merchants selling organizational products, zero-waste or otherwise sustainable items, and natural health and beauty supplies.

Simplicity Day content might include listicles such as “5 Ways to Simplify Your Wardrobe (and Life)” or features such as “This [Product] Does One Thing, and It Does It Perfectly.”

Back-to-School Planning

Back-to-school shopping in the U.S. starts in July.

According to the National Retail Federation, approximately 55% of back-to-school and college shoppers start purchasing by the middle of July.

The typical American household spent more than $800 on back-to-school items in 2024, totaling $38 billion, per the NRF.

Online and omnichannel merchants seeking a bit of that business could publish articles, videos, or podcasts that answer questions or solve problems.

Here are some examples.

• Planning guides: “The Parent’s Back-to-School Checklist for 2025.”
• Product roundups: “8 Stylish and Functional Backpacks for Every Grade.”
• Tips and tools: “How to Save Time (and Sanity) with Smart School Prep.”
• Teacher-focused: “What Educators Are Buying Before August.”

National Tequila Day

Tequila is a well-known Mexican spirit and a good content topic for July 2025.

Celebrated on July 24, 2025, National Tequila Day honors Mexico’s iconic national spirit.

Tequila begins its life in the fields of Jalisco, Mexico, and a few surrounding regions, as agave. Producers harvest the plant and strip away the spiky leaves to reveal the piña, or heart, and then slow-cook it to convert complex carbohydrates into fermentable sugars.

Once tender, the piñas are crushed or shredded to extract the sweet juice, known as aguamiel, which then ferments with selected yeasts, transforming sugars into alcohol over several days before being distilled.

Content marketers could publish content describing the process of making tequila or explaining the relationship between tequila and mezcal, a similar agave-based alcoholic beverage.

Marketers could also focus on simply drinking tequila and having fun. Here are a few example titles.

• Barware or kitchen supply retailer: “The 5 Tequila Glasses Every Home Bar Needs.”
• Home decor store: “Throw the Perfect Summer Party with Tacos, Tequila, and Table Settings.”
• Apparel boutique: “Your National Tequila Day Style Guide.”

AI Is Diluting Your Brand

A combination of fear and necessity may create a renaissance of sorts for brand marketing.

Many retail and direct-to-consumer companies that have essentially ignored branding now worry that generative AI is merging their advertising and marketing copy into a single, industry-wide sameness. Yet these businesses also recognize genAI’s importance.

Source of the Fear

Consider the decline of regional accents in America.

Years ago, such accents were common. Texans had a drawl. Georgians sounded Southern. Bostonians didn’t pronounce the letter “r.”

The accents still exist to some degree, but multiple studies attribute their decline to mass media and improved transportation. The rise of nationwide television in the 1950s and affordable cross-country vacations and relocations prompted Americans to sound the same.

AI does something similar. It learns patterns of writing from the web and also contributes content to it. AI-generated sentences and paragraphs reside on the same web that instructs the writing patterns.

Careful observers have recognized some of these repeated patterns. For example, many suspect that the noble em dash (—) was a sure sign of AI copy. The assertion is untrue. The em dash, en dash, and hyphen are versatile forms of punctuation dating to the 1700s.

Nonetheless, this humble line (the em dash) represented what at least some believed to be an AI glitch that made all writing similar. If AI could overuse the em dash, it could also homogenize brand copy.

The em dash is a longstanding punctuation mark, as shown here in the author’s article from 2008.

It is the 2025 equivalent of the generic brand video that Dissolve, a video and photography licensing company, released in 2014. Based on a McSweeney’s poem, the video began, “We think first of vague words that are synonyms for progress and pair them with footage of a high-speed train.”

The video looked and sounded like many corporate videos of the era and pointed out just how funny and bad generic branding can be.

Necessity

AI’s capacity to process vast datasets, learn from patterns, and generate readable text offers seemingly unprecedented opportunities for marketers.

AI can produce ad copy, social media posts, product descriptions, and more. The quality is not perfect, but the cost, ubiquity, speed, and scale make it attractive.

Some ecommerce marketers even use AI to generate personalized customer messages at scale. Others create dozens of ad variations and multivariate tests to drive conversions.

These capabilities mean generative AI is a competitive necessity for many businesses.

Branding

In an attempt to balance the benefits of AI with concerns of a generic voice, marketers may focus on their company’s brand and what makes it distinct.

For example, fractional CMO Derrick Hicks now offers AI prompting services for adding brand context. The aim is a consistent voice across all marketing channels for recognition and trust.

Hicks’s offering is similar (but more developed) to the brand voice features in AI tools such as Copy.ai and Content Hub. It’s traditional brand development applied to AI.

The key is to develop a compelling written and spoken brand. It’s a strategic investment requiring time, repetition, and deliberate choices.

Good branding begins with clarity: how the company speaks, what it stands for, and who it speaks to. This means defining tone and vocabulary through collaboration and iteration, and codifying those decisions into a brand voice document.

The document should include examples, preferred and banned words, and guidelines by channel and customer persona. It’s the reference point for every prompt and marketing asset, AI-generated or not.

Expect to revise and sharpen the document over time. Train the AI tools. Provide examples, instructions, and corrections. The more specific and consistent the inputs, the stronger the brand expression.

A marketing team should test messages, observe how prospects respond, and adjust.

None of this is easy. But for ecommerce companies in a noisy, AI-driven marketplace, a strong verbal brand is a differentiator, making the business recognizable, memorable, and trustworthy.

5 Content Marketing Ideas for June 2025

Sunday, June 15, 2025, is Father’s Day in the U.S. and an important retail holiday. So why not focus your June content marketing on dads?

Content marketing is the act of creating, publishing, and promoting content to attract, engage, and retain customers. It’s foundational for marketing on search engines, generative AI platforms, social media sites, and lifecycle engagement.

Unfortunately, content marketing requires a seemingly insatiable demand for new or updated articles, posts, videos, and podcasts. Here are five content marketing ideas — all related to Father’s Day — that your company can use for June 2025.

Father’s Day Behind the Scenes

Behind-the-scenes content humanizes a business and builds trust.

As your business prepares for Father’s Day, consider sharing that activity through articles, videos, and social media posts.

For example, produce an article about how your team selects products, and address items sourced for Father’s Day. Or, if your company sells print-on-demand products, make a video showing your design team at work. How do they generate design ideas? How do they create those designs? Any funny designs?

Behind-the-scenes content works well for several reasons. It can humanize a brand and thereby build trust and authenticity. It can differentiate products, emphasizing the work that goes into them. And it can address shopper concerns by explaining processes, choices, and even quality.

How-to Guides

A teenager making dinner for dad is a fun Father’s Day gift.

Sometimes, the best gift for a dad on Father’s Day is providing a service or doing a task.

Think of it as chore coupons children sometimes give parents. The child draws a Father’s Day card and includes hand-made coupons “redeemable” for chores.

Taking the idea a step further, content marketers can develop how-to guides describing how to complete a task or offer a service as a Father’s Day present. The guide should be closely related to the products a store sells.

For example, an online store that sells cleaning supplies might publish a how-to guide for scrubbing a barbeque grill for dad. An automotive shop could offer a guide for vehicle waxing, and a kitchen supply shop could provide a guide for teens to make dinner for dad.

Take some inspiration from these articles.

Interactive Gift Ideas

AI-generated code has made interactive content creation much easier.

Use artificial intelligence to generate an interactive quiz — “What Kind of Dad Do I Have?” — that suggests gifts.

For example, an online shop specializing in wines from Italy could prompt the AI with something like this:

Generate a JavaScript gift recommendation tool for my online shop specializing in value Italian wines.

The tool should start with a form asking users several questions about their dad, including favorite foods, cocktails, etc. The tool should then recommend three wines that would make excellent Father’s Day gifts.

The JavaScript needs to be self-contained for embedding in a Shopify store.

You might even ask the AI to integrate a live product feed via Shopify’s Storefront API or to include product images.

The script will likely not be perfect initially, but a development team could have the interactive guide up in no time.

Father’s Day Checklist

A checklist for planning a Father’s Day golf outing could include product recommendations.

Checklists are actionable, easy to read, and problem-solving. They save time when performing a task.

Content marketers can use checklists in blog posts, email newsletters, or video scripts. Father’s Day checklists should be particular to the products a shop sells, and can focus on entertainment, utility, or driving sales.

For example, an online golf retailer might publish “The Golf Checklist for Dads Who Play to Win.”

Whether an article or video, the checklist could start with a section celebrating a golf-loving dad. Next, a series of check box items focuses on a Father’s Day golf outing, such as:

• Upgraded gear,
• Stylish apparel,
• Outdoor essentials,
• T-time reservation,
• Gift card.

Each item might include a short description and a few recommended products.

Father’s Day Trivia

Put a smile on dad’s face with a little Father’s Day trivia.

Trivia, fun facts, or “did you know” content can be a top-of-the-funnel tactic to attract visitors or encourage social media engagement.

Here, content marketers produce content such as a listicle titled “10 Surprising Father’s Day Facts.” It might include when Father’s Day was officially recognized in the United States (1972).

Next, take each trivia item and produce a short video for YouTube, Instagram, or similar. In the video’s comments, link back to the original article.

Master Your Message If You Want To Create Better Brand Content via @sejournal, @seocopychick

If you want to become a better content marketer, you’ll need to master the art and science of messaging.

And by “messaging,” I don’t just mean the ethereal notions of “value,” emotional impact, or brand alignment.

I mean the real meat of what your brand stands for, how that’s communicated, and why people should care.

If you haven’t mastered your messaging – by putting in the time and effort to research your audience and define your brand identity – then your content will miss the target.

You’ll need to master this craft, whether creating content for your own brand or selling content services as an agency or freelancer.

Here’s how to do that.

What Does It Mean To Master Your Message?

Copywriting is about more than just weaving stories or writing words that sell. It’s about crafting a narrative that resonates with the people you hope to reach.

Mastering your message is an activity in:

1. Understanding your audience.
2. Communicating that understanding through content.

This is an important undertaking because your core message becomes the foundation upon which all your content, marketing materials, and campaigns propagate.

To master your message means to fundamentally understand what your brand is about, why that matters to prospective customers, and what unique point of view you bring to the market.

Then, and only then, you’ll have a framework from which to build your larger brand marketing strategy.

Read More: 4 SEO Copywriting Tips For Sharper, More Effective Copy

The Master Your Message Framework

The “Master Your Message” framework, as I’ll refer to it here, is one I stumbled across through professional ties with an expert copywriter, Tori Reid.

Reid defined and mastered the art of crafting a compelling message that gets readers to take notice.

Once you put the principles into practice, you’ll inevitably find nuances that work best for you and your clients.

Here’s the Master Your Message framework at its core:

1. Audience Insights

People will tell you what they care about if you ask them.

Audience research is essential when it comes to defining your “why” and, ultimately, your messaging.

2. Consistency

You need to show up with the same core message in a familiar tone of voice, no matter where you post content online.

Whether it’s a blog article, a Facebook ad, or a LinkedIn post, your audience should know that the root of your message is ultimately the same. They should come to expect the same values from you – every time.

3. Copywriting

Something as simple as a tagline can say so much in just a few words – or it can fall flat if you don’t know what you’re doing.

Copywriting takes skill. It takes practice and a particular understanding of how messaging translates into words.

Whether you write it yourself or hire help, don’t underestimate the value of copywriting compared to generic content writing.

4. Delivery Over Distribution

Circulating your content across the web is called distribution. This pertains to the platforms you use and the means through which you push out posts, emails, etc.

But, what you should care about most is delivery: How does your content land, and are you showing up at the right place?

Even the most well-crafted message won’t make an impact if it doesn’t reach the right people at the right time.

Your content needs to be suited to the right platform(s), based on the behavior of your audience, while also staying true to its core essence.

These principles tell you what’s most important in messaging, but they don’t tell you how to do it.

So, now let’s talk about where the rubber meets the road.

How To Master Your Brand Message

You might think you know your message, but without audience research, split testing, and a clear market position, you could be off track.

The process below will help you get crystal clear on your brand message so you can create content and campaigns with total confidence!

I recommend documenting your notes and answers along the way. You’ll use them when it comes time to apply your messaging to your brand copy.

1. Know Your Product: What Are You?

Before you can start to talk about your product, you need to know what it is that you offer. This includes the literal definition of your product or service, as well as the features and appendages associated with it.

For example, if you sell a moisturizer, the description of your product might include its ingredients, texture, suitability for certain skin types, absorption rate, etc.

Consider its design, application, and use cases – all the features that could be listed in its product description. Complete this activity for every product or product category.

If you offer a service, you can define your methodology, deliverables, and tools used. You could take it a step further to describe the specific use cases (though we are not talking about “benefits” yet).

Many brands enter the space knowing they offer particular products or services but don’t take the time to break these down into smaller pieces (until, at least, it comes time to write the web copy).

If these aren’t clearly defined from the get-go, you leave it up to chance that your copywriter or product team will know what to highlight in your content marketing.

Make their job easier. Get clear about what it is that you offer, the important features of those products or services, and the details that will eventually round out your product and service pages, ad copy, and so on.

2. Own Your Purpose: Why Are You?

Why does your product or service exist? How did it come to be, and why should customers care?

Every brand has a story, whether it’s a stay-at-home mom turned small business owner, a SaaS filling a gap in the market, or an app presenting an entirely new concept to consumers.

As you might imagine, your “why” is going to differ largely from that of other businesses, even those in your immediate market and industry.

Your About page is the most common example, but your foundational story also has its place in social media content, interview articles, videos, and so much more.

During this process, define the following:

• Foundations: Where, when, and how was your business first started? What inspired you (or the founders) to start the company?
• Figure: Is there an individual, mascot, or character who stands for the company? When people think of your brand, what or who are they most likely to think of? Define the characteristics this character, figurehead, founder, etc., embodies.
• Function: Before your brand started, what was the solution you wanted to bring to the market? How (if at all) has that purpose changed over time? Describe the primary function of your brand, whether that’s a new concept, filling a gap in the market, improving an existing product, etc.

Again, we’re not necessarily hitting on the benefits of what you offer. This is simply a practice of defining where you came from, why the brand came to be, and the purpose it initially served in its infancy.

3. Define Your Difference: How Are You?

Defining your difference is what helps your brand cut through the noise, especially when there are similar services and products out there.

Take the world of artificial intelligence, for example. Countless AI tools have been launched, yet most blend together. Only a handful truly stand out. Why? Because they have a distinct identity or innovation that sets them apart.

To pinpoint what makes your brand different, ask yourself:

• What features/capabilities does my brand have that competitors lack?
• Is there a specific problem others overlook (that my brand is able to solve)?
• What about my approach, process, or values makes my brand unique?
• How might my customers describe my brand compared to others?

The more you can gather real information – via customer feedback, market research, data insights, etc. – on what makes your brand different, the better.

That way, you’re capturing a sentiment that’s real rather than imagined – and, as business owners, we’re all prone to bias.

4. Find Your People: Who Do You Serve?

You might have heard the saying, “When you speak to everyone, you speak to no one.”

That’s why defining who you serve is critical. And again, this is not an activity in making assumptions; it requires real audience insights, research, and feedback.

Fortunately, you have many methods at your disposal through which to gather audience research:

• Customer Surveys: Talk directly to current and potential customers to understand their pain points, goals, and decision-making process.
• Online Communities: Monitor discussions, comments, and reviews to see what your audience is saying and what problems they’re trying to solve.
• Analytics Tools: Use tools like Google Analytics to track visitor demographics, behaviors, and interests.
• Competitor Research: Analyze your competitors’ audiences to identify gaps and opportunities in your market.
• Sales & Support Teams: Your frontline teams interact with customers daily and can provide valuable insights into common questions, objections, and needs.

Once you’ve gathered enough insights, you can start to build a detailed persona based on the customers/clients you’re trying to reach. This persona will guide your targeting and messaging.

Consider your audience’s age, gender, location, and income level. Define their usual values, challenges, and aspirations.

Use analytics tools to analyze their buying behavior (how they search, compare options, or decide on a purchase). A visual representation of this data can be helpful. You might even come away with a few personas for slightly different audiences.

Defining who you serve (and supporting that with real data) will help you craft messaging that resonates with the right people, driving conversions and meaningful engagement.

5. Land Your Platforms: Where Do You Show Up?

Knowing where your audience consumes content is crucial when it comes to delivering your message.

In most cases, your audience will demonstrate clear preferences in where they search for brands, engage with information, and converse with their community.

Identifying the right platforms based on your unique audience allows you to meet them where they are.

Here are the best sources to find out where your audience spends their time online:

• Google Analytics: The “Audience” and “Acquisition” reports can show you which sources bring the most traffic to your website. This can include organic search, social media, and/or referral traffic sources.
• Social Analytics: Platforms like Facebook, Instagram, and LinkedIn have native analytics tools that provide insight into follower behavior. Look at the “Audience” section to see where your customers are located, their age groups, and which content they engage with most.
• Surveys (again): Use survey tools like SurveyMonkey or Google Forms to ask your audience about their online habits. Ask questions like:
  • What social media platforms do you use most often?
  • How do you usually find new brands or products?
  • What type of content do you consume most frequently (articles, tutorials, reviews, etc.)?
• Social Listening Tools: Tools like Hootsuite, Brandwatch, and Sprout Social allow you to monitor where conversations are happening. You can see which platforms generate buzz, what topics your audience is engaging with most, and whether they are interacting with similar brands.

I also recommend joining community forums like Reddit and Quora to “listen in” on what users might say about your industry, products, similar brands, etc. These are goldmines for understanding what your prospective customers are talking about.

When in doubt, test your campaigns on different platforms to see which generates the most engagement.

Also, the nuances of each platform may influence your messaging ever so slightly.

It’s true that different content formats perform better on certain platforms, but the core of your message and your values should be the same.

6. Be The Solution: Why Does This Matter?

By this step you should know:

1. What you sell.
2. Why you sell it.
3. What makes you different.
4. Who you sell to.
5. Where you promote it online.

Ultimately, your brand is here to offer a solution to your audience’s challenges and goals.

It’s your job to build a brand that resonates with the needs of your prospective customers – that there is an inherent value in what you bring to the market (not more noise).

To master your message, get clear on the value, solution, and benefits you bring to your customers. Get crazy with adjectives.

Using the moisturizer product as an example again, your product isn’t just a moisturizer anymore – it’s a hydrating formula infused with antioxidant-rich botanicals designed to restore skin’s natural glow.

The problem the customer faces: skin lacking luster and glow.

The solution: a restorative moisturizer that’s hydrating and nutrient-rich.

Explaining why all of this matters (in your own words and the words of your customers) will position your product in a way that resonates with your audience and highlights its value.

Write Brand Content That’s Right On Target

Mastering your message requires front-loaded work that many brands ignore. But it’s essential work if you want to grow a loyal audience, build an empire, and drive lucrative results for your business.

Messaging makes all the difference.

Practice this framework, and you’ll be well on your way to writing copy that’s on target, speaks to the heart of your customers, and creates a legacy for your brand.

More Resources:

Featured Image: ZoFot/Shutterstock

5 Content Marketing Ideas for May 2025

May is a fertile time for content marketers. The month has prominent retail holidays, including Mother’s Day.

But companies that want content variety can do more, with articles, videos, or podcasts about Harry Potter, the Kentucky Derby, paranormal phenomena, bicycle commuting, and bees.

Content marketing is creating, distributing, and promoting content to attract, engage, and retain customers. Here are five content marketing ideas for May 2025.

International Harry Potter Day: May 2

Harry Potter is among the most popular literary characters ever — an opportunity for content marketers.

Each year on May 2, fans celebrate International Harry Potter Day, commemorating the climactic Battle of Hogwarts — May 2, 1998, in the novel — and honoring the beloved wizarding world that has inspired generations.

For ecommerce, retail, and direct-to-consumer marketers, Harry Potter Day is an opportunity to connect with customers through the lens of one of their favorite books and characters.

Here are example article, video, or podcast titles that connect the boy wizard to products.

• Used book store: “5 Magical Books for Harry Potter Fans.”
• Online collectibles marketplace: “Ultimate Gift Guide for Harry Potter Day.”
• Kitchen supply shop: “Enchanted Recipes for Your Hogwarts House”

Kentucky Derby: May 3

The “run for the roses” is for some the most exciting 2 minutes in sports.

First run in 1875, the Kentucky Derby is one of the world’s oldest continuous sporting events. The race is steeped in traditions that include a rose garland for the winning horse, fancy hats, and the mint julep cocktail.

While horse racing is not as mainstream as football or basketball, the Kentucky Derby remains one of sport’s most prominent events. In 2024, for example, about 16.7 million folks watched the race.

Content marketers can use the excitement to produce product-related guides and articles to reach prospects. Here are a few examples.

• Party supply shop: “The Ultimate Guide to Hosting a Kentucky Derby Party.”
• Horse tack store: “2025’s Top 5 Derby Contenders.”
• Fashion retailer: “The Unofficial Kentucky Derby First-Timer’s Food and Fashion Guide”

Paranormal Day: May 3

Paranormal researcher Charles Fort’s death on May 3 likely accounts for Paranormal Day.

How folks came to contemplate unusual, mysterious, and odd phenomena on May 3 is officially — but not surprisingly — unknown.

Those who speculate about the holiday’s origin usually point to Charles Hoy Fort, a paranormal researcher and author who created the pseudo-scientific field of “anomalistics,” applying the scientific method to paranormal anomalies. Fort may have coined “teleportation” and “ball lightning.” He was also known to have studied spontaneous human combustion, poltergeists, and alien abductions.

While Fort seemingly believed in the incredible and the supernatural, he distrusted doctors and avoided them despite being in poor health. After collapsing during a book promotion event, Fort was rushed to the Royal Hospital in New York, where he died hours later, apparently of undiagnosed leukemia. It was May 3, 1932.

Marketers could focus content on Fort directly or take up just about any mysterious topic. Here are three titles for videos, podcasts, or articles.

• Online hardware store: “DIY Secret Doors and Hidden Panels.”
• Antique shop: “10 Most Magical Antiques We Ever Seen.”
• Electronics shop: “5 Paranormal Investigation Gadgets to Buy Today.”

Bike to Work Day: May 16

Bike to Work Day typically receives a lot of local media coverage.

Held annually on the third Friday in May, Bike to Work Day aims to encourage folks within peddling distance to commute in that manner — for a healthy, sustainable, and fun alternative to driving.

The event occurs during National Bike Month and will likely include local events and media.

For marketers, Bike to Work Day content can promote bikes, gear, and related products. Here are example titles.

• D2C electric bike brand: “A Beginner’s Guide for Bike to Work Day.”
• A men’s clothing shop: “How to Stay Sharp (and Dry) While Biking to Work.”
• A luggage retailer: “5 Commuter Backpacks for Bike to Work Day.”

World Bee Day: May 20

Bees and other pollinators are essential for agriculture.

First commemorated in 2018, the United Nations designated World Bee Day to raise awareness about the importance of bees and other pollinators to the world’s agriculture and global food security.

An educational occasion, such as World Bee Day, is an excellent marketing opportunity to publish useful and informative content. An obvious connection is any retailer or ecommerce shop that sells bee-rated products. For these businesses, topics could include:

• “How to Begin Backyard Beekeeping in 2025”
• “Essential Equipment Every New Beekeeper Needs”
• “Plant This, Not That: A Guide to Bee-Friendly Gardening”

Other merchants could focus on honey or even sustainability.

• “The Culinary Magic of Raw Honey”
• “The Honey Pairing Guide for Teas and Cheese”
• “How Urban Spaces Can Help Save the Bees”

Top Ecommerce Blogs Are More Than Blogs

Ecommerce brands understand blog posts can drive traffic, but traffic alone doesn’t pay the bills. Too often, brands invest in content that brings in visitors but fails to convert them into customers.

I have written, managed, and launched blogs as part of multichannel campaigns. I’ve seen how they can foster connections with shoppers beyond fleeting interactions.

Here’s how blogs engage prospects and fuel other marketing campaigns.

Why Ecommerce Blogs Fail

The best ecommerce blogs are sales tools, much more than search-engine checkboxes. Common mistakes include:

• Uninspired posts that lack a strong brand voice.
• Targeting high-traffic keywords without considering purchase intent.
• Neglecting calls to action to guide readers to buy.

Glossier’s blog, “Into the Gloss,” avoids those pitfalls by blending editorial-style beauty content with product recommendations, although some posts don’t mention Glossier’s products at all. The conversational tone feels like advice from a friend, making it natural for readers to explore — and purchase.

Never write for search engines alone, and not every post needs to push a sale. Build trust by helping readers without nonstop product pitches.

“Into the Gloss” blends editorial-style beauty content with product recommendations.

The Buyer Journey

Successful ecommerce blogs map content to stages of the buyer’s journey:

• Awareness. Thought leadership, industry trends, brand storytelling.
• Consideration. Product comparisons and how-to posts.
• Decision. Case studies, deep dives, and customer testimonials.

Made In’s blog addresses all three — awareness, consideration, decision — with posts that educate readers on kitchenware, cooking techniques, and recipes while introducing products naturally. The content helps prospects understand why the products are worth buying.

“The Made In Blog” educates readers on kitchenware, cooking techniques, and recipes while introducing products naturally.

Blogs Repurposed

An informative blog post should fuel email and social media campaigns.

Email, social media

Instead of separating content from email and social media, establish an ongoing content-marketing loop:

• Editorial planning meetings with content and marketing teams ensure blog topics align with upcoming promotions, product launches, and customer pain points. What are common objections before purchase? What product categories generate the most support inquiries? These insights should shape blog topics.

• Segment recipients based on purchase history, average order value, or browsing behavior. For example, if a subscriber reads blog posts about skincare, send personalized product recommendations and exclusive discounts for those items.

• Organic social. Extract blog posts into bite-sized social content for Instagram carousels, LinkedIn updates, or Pinterest tips.

Automated sequences

Blog posts contribute to automated emails, driving engagement and conversions.

• Retargeting ads. Retarget blog post visitors who didn’t convert. Serve dynamic product ads or exclusive offers on Facebook, Instagram, or Google tailored to the topics they’ve read.

• Welcome series. Introduce new subscribers to helpful content before pitching a product.

• Browse abandonment emails. Follow up with visitors who viewed a product page with related FAQs and recommendations.

• Customer retention. Leverage blog content in post-purchase email flows, such as “How to Get the Most Out of Your New [Product].” Brands with loyalty programs can create blog content exclusively for repeat buyers, offering early access to new products or behind-the-scenes insights.

5 Content Marketing Ideas for April 2025

April is known for “Fools’ Day,” but the month includes plenty of other content marketing opportunities, including repurposing videos as text, celebrating Star Trek, avoiding housework, deploying poetry, and elevating SKUs.

Content marketing is the act of creating, publishing, and promoting content to attract, engage, and retain customers. Content provides the foundation for social media marketing, lifecycle engagement, and search engine optimization.

Yet the tactic is never-ending, requiring a steady flow of, say, articles, social posts, and videos. What follows are five content marketing ideas you can use in April 2025.

Convert Videos to Text

Thanks to generative AI, converting videos into text is easy, such as from RightBlogger, shown here.

Five years ago, I recommended turning articles into audio. This April, I suggest converting videos into blog posts and newsletters. Thanks to generative artificial intelligence tools, turning video files into text is easy.

Zapier and OpenAI can do it, as can purpose-built tools such as Descript, RightBlogger, and the aptly named Video to Blog.

Create automated workflows to convert each video into several text forms, such as a blog post, social media updates, and even frequently asked questions or a product detail page.

Star Trek First Contact Day: April 5

Star Trek First Contact Day can inspire fun and entertaining content. Imagine Mr. Spock as a gunslinger.

Star Trek is among the most popular television and film franchises in the English-speaking world. Over its nearly 60-year history, Star Trek has grown to include 11 television series, 14 films, and roughly 850 novels and short stories.

These intertwined tales represent what devoted Star Trek fans (Trekkies) call the “canon,” and within this lore, April 5, 2063, is when humanity makes “First Contact” with extraterrestrials.

The April 5 date first appeared in the 1996 film, “Star Trek: First Contact.” And since the movie’s release, Trekkies have celebrated it as a pseudo-holiday.

For content marketers, Star Trek First Contact Day is an opportunity to engage the Trekkies, who are also potential customers.

For example, a farm and ranch retailer or western apparel shop might publish a humorous post reimagining the crew of the USS Enterprise as cowboys and ranch hands.

No Housework Day: April 7

Yes, there’s a holiday or avoiding house chores.

Ruth and Tom Roy are famous in the calendar community. The couple from Pennsylvania produce “Chase’s Calendar Of Events.” The duo has created more than 70 holidays, including “No Housework Day” on April 7 to encourage folks to enjoy their homes without the chores.

Content marketers could use the holiday in one of two ways: encouraging leisure activities or taking a contrarian tact of promoting housework.

In the first case, marketers could publish articles, newsletters, or videos describing relaxing ways to celebrate. Here are a few example titles:

• A used bookstore: “10 Comforting Books That Prove Reading Is Better Than Doing Dishes.”
• A game and toy shop: “Our Favorite Family-friendly Board Games for No Housework Day.”
• An infant and children’s clothing boutique: “5 Reasons Every Mom Should Celebrate No Housework Day.”

The contrarian approach would argue that leaving dishes in the sink and days-old laundry in the basket is not good. Here are a few example ideas.

• A cleaning supply store: “No Housework Day? Be Aware of These Fast Growing Bacteria.”
• A pet supply retailer: “No Housework Day Can Confuse Dogs.”
• A home goods merchant: “10 Gadgets That Make Housework Fun.”

Haiku Poetry Day: April 17

Haikus often address nature and well-being, but content marketers can adapt them to promote products.

Sari Grandstaff, a poet, started Haiku Poetry Day in 2007. Five years later, the Haiku Foundation took over and has grown the occasion, celebrating it with film festivals, gatherings, and collaborations.

A haiku is a form of poetry from Japan. It has only three lines, each with a set number of syllables.

• The first line has five syllables.
• The second line has seven syllables.
• The third line has five beats syllables.

Haiku makes for good social media content and, when collected, blog posts. Here are a few haiku examples for items in a local Walmart.

Fresh apples:

Red, crisp, and juicy,
whispers of autumn in each
sweet and tart delight.

Charcoal grill:

Flames dance, embers glow,
sizzle, crackle — summer’s taste,
smoky joy awaits.

Lego set:

Tiny bricks unite,
castles, cars, and space-bound ships,
imagination.

SKU Specific

Some shoppers will search for a specific SKU or model number.

An intersection of content marketing and SEO could include stock-keeping units (SKUs) and model numbers.

In April, marketers could generate several blog posts answering questions or addressing common product concerns. Each post can include the SKU or model number in the title and subtitles. The posts could rank prominently in search results for consumers searching for that SKU or model.

Hence the posts are good for shoppers and for site traffic.