5 Content Marketing Ideas for June 2024

Content marketers who feel like hamsters on a wheel might get a respite in June 2024, thanks to Best Friends Day, shoppable videos, Juneteenth, Independence Day, and a flood of AI-generated dad jokes.

Content marketing involves creating, publishing, and promoting content to attract, engage, and retain customers. 

Content is vital to search engine optimization and social media marketing. But a challenge for many creators is choosing a topic. So here are five content marketing ideas your company can use in June 2024.

1. Best Friends Day

Best Friends Day could be an emerging retail opportunity. Content marketers could promote gift guides, leading to sales.

June 8, 2024, is Best Friends Day. The U.S. Congress established the occasion in 1935 to honor friendships. Best Friends Day was not much acknowledged until websites such as National Day Calendar, National Today, and Calendarr emerged.

Since about 2021, Best Friends Day has become a trend on social sites, and this year, it could be a good content marketing and sales opportunity for merchants.

Consider publishing content that encourages gift-giving for besties. This could be a gift guide or list article, such as “Top 10 Gifts for your BFF.”

And don’t limit best friends to humans. Best Friends Day could also apply to pets.

2. Livestream Product Demos

Livestreamed product videos are an emerging part of content marketing.

In ecommerce, content marketing is evolving to include product live streaming. 

Product demonstrations can be at once entertaining and a sales opportunity. A retailer or DTC brand could host the livestream on its own website or any number of platforms, including:

• Amazon Live,
• YouTube,
• Facebook, 
• Instagram,
• TikTok,
• Twitch.

In June 2024, aim for product demonstration livestreams. 

Plan each one. Know the features to demonstrate and prepare stories about the item, manufacturing, process, or anything else that could lead to a sale. 

Make the presentation interactive with viewers, and look for ways to connect with viewing shoppers.

3. Juneteenth

Juneteenth celebrations frequently include a cookout.

Juneteenth commemorates June 19, 1865, when federal troops arrived in Galveston, Texas, to announce the freedom of all enslaved people, over two years after the Emancipation Proclamation was signed. 

Thus, it celebrates the end of slavery in the United States.

Content marketers can focus on the holiday’s history or how it is celebrated. Here are some article ideas.

• Kitchen supply shop: “How to Host the Perfect Juneteenth Cookout: Tips and Tools.”
• Classic record shop: “15 Vintage Vinyls to Commemorate Juneteenth.”
• Home decor store: “Celebrate History and Culture with 25 Juneteenth-inspired Decorations.”
• Online bookseller: “35 Books for Juneteenth, from Historical Accounts to Modern Reflection.”

4. July Fourth Promotional Content

Publish Independence Day content in June.

June is the time to publish content for the Fourth of July. In the U.S., Independence Day is a huge shopping opportunity. According to the National Retail Federation, Americans collectively spent $9.5 billion on the holiday in 2023. 

Most of that went toward barbecue, picnic items, fireworks, decorations, and flag-themed clothes. Hence retailers and DTC brands could benefit from patriotic content.

Here are some ideas.

• Shopping guides: Publish a list of products for hosting a barbecue, decorating the backyard, or traveling.
• Sustainable products: Describe ways to include sustainable products.
• Party planners: Publish articles or videos listing recipes, family game ideas, or fireworks safety.

In each case, marketers should offer real editorial value while highlighting their products.

5. Dad Jokes for Father’s Day

Content for merchants should be helpful and informative — except for dad jokes.

Typical content marketing should be helpful, informative, or entertaining. Most of the time, merchants should focus on the first two: helpful and informative.

However, Father’s Day, June 16, 2024, could be an exception thanks to ChatGPT and similar. Here are a half-dozen ChatGPT responses to my prompt for dad jokes.

• Why don’t eggs tell jokes? They’d crack each other up.
• What do you call fake spaghetti? An impasta.
• How do you organize a space party? You planet.
• Why don’t scientists trust atoms anymore? Because they make up everything!
• What do you call cheese that isn’t yours? Nacho cheese.
• Why couldn’t the bicycle stand up by itself? It was two tired.

Dad jokes should be short and wholesome, with groan-inducing punchlines. 

So my suggestion for Father’s Day content is lists of AI-generated dad jokes related to your company’s products.  

How to Track ROI from Content Marketing

Ecommerce marketers can close the loop on content marketing performance with specific goals and diligent measurement.

Even in the age of AI, content comes at a cost. It is not free. It should generate a positive return on investment for any business — retail, direct-to-consumer, B2B. 

Done well, content marketing attracts, engages, and retains customers.

• Attract. Content is a foundation for search engine optimization and social media marketing.
• Engage. Content builds a relationship between a prospect and the business, often positioning the company as a trusted expert.
• Retain. Content via a blog, email newsletter, or social channel helps a business stay in touch with customers between purchases.

Content Goals

Setting goals is the first step toward generating an ROI from content marketing. We might have two for a month.

• Attract 1,000 visits from search engines.
• Get 100 new email subscribers.

The number of site visits leads to our ultimate aim of obtaining email subscriptions.

Applying these goals to individual posts, we could publish four articles monthly, each earning 250 visits and 25 newsletter subscriptions.

• Average 250 visits per post.
• 25 visitors (10%) subscribe to email.

Next, we can set a value for each action. Let’s assume:

• 5% of email subscribers purchase monthly.
• The average order is $125.

Thus 100 new email subscribers should lead to five purchases, which would generate $625 in revenue. We can now assign a value to each action.

• A site visit is worth $0.63 — 62.5 cents.
  • $625 revenue / 1,000 visits = $0.63

• An email subscription is worth $6.25.
  • $625 revenue / 100 subscriptions = $6.25

Measure Content

Whether via spreadsheets or a full-blown business intelligence suite, we will track the same basic information about the content.

• Title. 
• URL.
• Topic. Keyword phrase or concept.
• Author. The actual creator, not necessarily the byline.
• Publication or refresh date.
• Content type. Blog post, podcast, video.

These might be columns in a sheet or fields in a database.

Next, we’ll capture key performance indicators that align with our goals. 

• Total visits. The number of visits to the new content.
• Total email subscriptions. Cumulative email subscriptions since the content was published.
• Revenue. Purchases by shoppers who visited the content and subscribed to the email.

The metrics vary depending on the goals. Some take more time to measure, such as a shopper who subscribed on April 15 and purchased on May 20.

Finally, we will track how much the content costs.

• Creation. How much we paid for a writer, including a refresh.
• Editing. The cost of an editor.
• Graphics. Photography and custom and AI-generated images.
• SEO. The expense of an SEO platform or consultant for keyword phrases and gaps.
• Promotion. Advertising outlay. 

Calculate ROI

Measuring KPIs and costs enables a basic ROI calculation.

ROI = Net Return ÷ Cost of Investment

Wherein:

Net Return = Gross Sales – Cost of Investment

ROI = (Gross Sales – Cost of Investment) ÷ Cost of Investment

Assume four blog posts cost $400 and drive 1,000 site visits, 100 email subscriptions, and $625 in ecommerce sales. The ROI would be 56.2% or $0.56 (56 cents) in the first month for every $1.00 invested.

($625 – $400) ÷ $400 = 56.2%

Don’t get too excited. This is an example. It leaves out the cost of goods sold, the expense of the email platform, and conversion optimization. 

Optimize

Nonetheless, the example is a framework for measuring performance and optimizing over time. Certain content topics might lead to more visits, subscriptions, and sales. One writer could outproduce another. Analyze results, tweak, and improve. 

5 Content Marketing Ideas for May 2024

What do families, the military, Eurovision, holidays, and how-to videos have in common? They all provide content marketing ideas for May 2024.

Content marketing is the act of creating, publishing, and promoting articles, videos, and similar to attract, engage, and retain customers. Content is the foundation for search engine optimization, social media marketing, and email newsletters.

Content marketing relies on reciprocity. Folks appreciate receiving helpful info and often respond positively to businesses that provide it. The trouble is coming up with a nonstop stream of worthwhile content.

What follows are five content marketing ideas you can use for May 2024.

International Day of Families

The International Day of Families could inspire a lot of family-related content.

In 1993, the United Nations established the International Day of Families to recognize that families are the foundation of stable societies.  

The occasion is observed annually on May 15. It’s an opportunity for marketers to create family-related articles, videos, or podcasts.

The content could be a nod to the day itself or connect your company’s products with a family activity. Here are three example article titles of the former:

• “10 Habits to Start on the International Day of Families,”
• “How to Celebrate the International Day of Families,”
• “10 Bonding Activities for International Day of Families.”

And here are three examples of connecting products to families:

• Outfitter: “Top 50 Day Hikes for Families.”
• Garden supply shop: “How to Make Flower Gardening Fun for Families.”
• Kitchen Store: “Tips for Including the Entire Family in Meal Planning.”

Armed Forces Day

Lance Cpl. John Allen with the U.S. Marines, 24th Marine Expeditionary Unit, on Naval Station Norfolk, Virginia, April 5, 2024.

Armed Forces Day in the U.S. occurs on the third Saturday in May, the 16th in 2024.

President Harry S Truman established Armed Forces Day in 1950, consolidating three other observances. The event typically features parades, displays, and various community celebrations to demonstrate support for the military and its members.

Armed Forces Day can be a respectful and thoughtful vehicle to connect with customers, especially those in military families or with ties to the armed services.

Content ideas include:

• Profiling service members and their families,
• Recognizing veteran-owned businesses in your supply chain,
• Thanking service members,
• Connecting products to military history.

Eurovision Song Contest

Most Americans learned about the Eurovision Song Contest in 2020 when Netflix released a Will Ferrell comedy about it. But the inspirational event has been around since 1956.

The European Broadcasting Union created Eurovision to encourage unity and post-war rebuilding efforts through music.  

Swedish performer Loreen won the 2023 Eurovision contest. Photo by Sarah Louise Bennett.

Each participating country contributes an original song. The performances are notable for their broad range of styles, elaborate staging, and sometimes quirky acts, reflecting each nation’s unique culture. 

The competition has launched the careers of numerous artists, including ABBA and Celine Dion.

Over the years, Eurovision has grown in scale and spectacle, becoming a beloved, flamboyant celebration of culture and pop music. This year’s Eurovision will be held from May 7 to 11 in Malmo, Sweden.

Eurovision-inspired content could address culture, fashion, music, or history. 

May’s Top 3 Holidays

Mother’s Day is among the most important holidays for retailers.

Three holidays dominate the May U.S. calendar in terms of popularity and familiarity: Mother’s Day (May 12, 2024), Memorial Day (May 27, 2024), and Cinco de Mayo (May 5, 2024).

These dates are key for content marketers — for promotion and helpful info.

First, all three dates are important for retail sales. Americans spent more than $35 billion on Mother’s Day purchases in 2023 and typically spend about $500 per household on Memorial Day weekend. Cinco de Mayo is the longstanding celebration of Latino culture. 

Second, the holidays are excellent opportunities for articles, videos, and podcasts.

Mother’s Day:

• “Ultimate 2024 Mother’s Day Gift Guide,”
• “17 Homemade Mother’s Day Gifts,”
• “23 Affordable Mother’s Day Gift Ideas,”
• “Better-than-flowers Mother’s Day Gifts,”
• “Gifts for the DIY Mom.”

Memorial Day:

• “10 Ways to Celebrate Memorial Day,”
• “Ultimate Memorial Day BBQ Guide,”
• “The True Significance of Memorial Day,”
• “50 Playlists to Commemorate Memorial Day,”
• “Decorating Tips for a Patriotic Memorial Day.”

Cinco de Mayo:

• “Recipes to Celebrate Cinco de Mayo,”
• “5 Must-visit Sites on Cinco de Mayo,”
• “The Story behind Cinco de Mayo,”
• “Cinco de Mayo Decorating Tips and Trends,”
• “Cinco de Mayo Ultimate Shopping Guide.”

Summertime Videos

A film crew makes a how-to gardening video.

This month’s final content marketing suggestion focuses on search engine optimization and content distribution.

Summer begins June 20, 2024. Yet publishing summertime content in May gives Google and other search engines time to crawl and index it.

Consider producing groups of videos that help folks achieve a summer-related task. Each video package should include several parts.

• Full-length video instruction.
• Several shorts from the full-length version.
• An overall guide to all components.
• Text-based social posts from the video transcriptions.

For example, an online seed retailer could publish a video package about planting a kid-friendly flower garden. The retailer could:

• Embed the full video in a comprehensive blog post. This would be the hub.
• Release the full video on YouTube, Rumble, and Facebook. Each points to the retailer’s blog.
• Deploy video shorts on YouTube, TikTok, X, and Instagram, again linking to the blog.
• Publish tips on Facebook and X with links.

35 Content Marketing Statistics You Should Know via @sejournal, @JRiddall

Content continues to sit atop the list of priorities in most marketing strategies, and there is plenty of evidence to support the reasoning.

Simply put, content marketing is crucial to any digital marketing strategy, whether running a small local business or a large multinational corporation.

After all, content in its many and evolving forms is indisputably the very lifeblood upon which the web and social media are based.

Modern SEO has effectively become optimized content marketing for all intents and purposes.

This is when Google demands and rewards businesses that create content demonstrating experience, expertise, authoritativeness, and trustworthiness (E-E-A-T) for their customers – content that answers all of the questions consumers may have about their services, products, or business in general.

Content marketing involves creating and sharing helpful, relevant, entertaining, and consistent content in various text, image, video, and audio-based formats to the plethora of traditional and online channels available to modern marketers.

The primary focus should be on attracting and retaining a clearly defined audience, with the ultimate goal of driving profitable customer action.

Different types of content can and should be created for each stage of a customer’s journey.

Some content, like blogs or how-to videos, are informative or educational. Meanwhile, other content, like promotional campaign landing pages, gets to the point of enticing prospective customers to buy.

But with so much content being produced and shared every day, it’s important to stay updated on the latest trends and best practices in content marketing to keep pace and understand what strategies may be most effective.

Never has this been more true than in 2024, when we’re in the midst of a content revolution led by generative AI, which some feel represents both an opportunity and a threat to marketers.

To help you keep up, here are 35 content marketing statistics I think you should know:

Content Marketing Usage

How many businesses are leveraging content marketing, and how are they planning to find success?

1. According to the Content Marketing Institute (CMI), 73% of B2B marketers, and 70% of B2C marketers use content marketing as part of their overall marketing strategy.
2. 97% of marketers surveyed by Semrush achieved success with their content marketing in 2023.
3. A B2B Content Marketing Study conducted by CMI found that 40% of B2B marketers have a documented content marketing strategy; 33% have a strategy, but it’s not documented, and 27% have no strategy.
4. Half of the surveyed marketers by CMI said they outsource at least one content marketing activity.

Content Marketing Strategy

What strategies are content marketers using or finding to be most effective?

5. 83% of marketers believe it’s more effective to create higher quality content less often. (Source: Hubspot)
6. In a 2022 Statista Research Study of marketers worldwide, 62% of respondents emphasized the importance of being “always on” for their customers, while 23% viewed content-led communications as the most effective method for personalized targeting efforts.
7. With the increased focus on AI-generated search engine results, 31% of B2B marketers say they are sharpening their focus on user intent/answering questions, 27% are creating more thought leadership content, and 22% are creating more conversational content. (Source: CMI)

Types Of Content

Content marketing was synonymous with posting blogs, but the web and content have evolved into audio, video, interactive, and meta formats.

Here are a few stats on how the various types of content are trending and performing.

8. Short-form video content, like TikTok and Instagram Reel, is the No. 1 content marketing format, offering the highest return on investment (ROI).
9. 43% of marketers reported that original graphics (like infographics and illustrations) were the most effective type of visual content. (Source: Venngage)
10. 72% of B2C marketers expected their organization to invest in video marketing in 2022. (Source: Content Marketing Institute – CMI)
11. The State of Content Marketing: 2023 Global Report by Semrush reveals that articles containing at least one video tend to attract 70% more organic traffic than those without.
12. Interactive content generates 52.6% more engagement compared to static content. On average, buyers spend 8.5 minutes viewing static content items and 13 minutes on interactive content items. (Source: Mediafly)

Content Creation

Creating helpful, unique, engaging content can be one of a marketer’s greatest challenges. However, innovative marketers are looking at generative AI as a tool to help ideate, create, edit, and analyze content quicker and more cost-effectively.

Here are some stats around content creation and just how quickly AI is changing the game.

13. Generative AI reached over 100 million users just two months after ChatGPT’s launch. (Source: Search Engine Journal)
14. A recent Ahrefs poll found that almost 80% of respondents had already adopted AI tools in their content marketing strategies.
15. Marketers who are using AI said it helps most with brainstorming new topics (51%), researching headlines and keywords (45%), and writing drafts (45%). (Source: CMI)
16. Further, marketers polled by Hubspot said they save 2.5 hours per day using AI for content.

Content Distribution

It is not simply enough to create and publish content.

For a content strategy to be successful, it must include distributing content via the channels frequented by a business’s target audience.

17. Facebook is still the dominant social channel for content distribution, but video-centric channels like YouTube, TikTok, and Instagram are growing the fastest.  (Source: Hubspot)
18. B2B marketers reported to CMI that LinkedIn was the most common and top-performing organic social media distribution channel at 84% by a healthy margin. All other channels came in under 30%.
19. 80% of B2B marketers who use paid distribution use paid social media advertising. (Source: CMI)

Content Consumption

Once content reaches an audience, it’s important to understand how an audience consumes the content or takes action as a result.

20. A 2023 Content Preferences Study by Demand Gen reveals that 62% of B2B buyers prefer practical content like case studies to inform their purchasing decisions, citing “a need for valid sources.”
21. The same study also found that buyers tend to rely heavily on content when researching potential business solutions, with 46% reporting that they increased the amount of content they consumed during this time.
22. In a recent post, blogger Ryan Robinson reports the average reader spends 37 seconds reading a blog.
23. DemandGen’s survey participants also said they rely most on demos (62%) and user reviews (55%) to gain valuable insights into how a solution will meet their needs.

Content Marketing Performance

One of the primary reasons content marketing has taken off is its ability to be measured, optimized, and tied to a return on investment.

24. B2C marketers reported to CMI that the top three goals content marketing helps them to achieve are creating brand awareness, building trust, and educating their target audience.
25. 87% of B2B marketers surveyed use content marketing successfully to generate leads.
26. 56% of marketers who leverage blogging say it’s an effective tactic, and 10% say it generates the greatest return on investment (ROI).
27. 94% of marketers said personalization boosts sales.

Content Marketing Budgets

Budget changes and the willingness to invest in specific marketing strategies are good indicators of how popular and effective these strategies are at a macro level.

The following stats certainly seem to indicate marketers have bought into the value of content.

28. 61% of B2C marketers said their 2022 content marketing budget would exceed their 2021 budget.
29. 22% of B2B marketers said they spent 50% or more of their total marketing budget on content marketing. Furthermore, 43% saw their content marketing budgets grow from 2020 to 2021, and 66% expected them to grow again in 2022.

Content Challenges

All forms of marketing come with challenges related to time, resources, expertise, and competition.

Recognizing and addressing these challenges head-on with well-thought-out strategies is the best way to overcome them and realize success.

30. Top 3 content challenges included “attracting quality leads with content” (45%), “creating more content faster” (38%), and “generating content ideas” (35%). (Source: Semrush’s The State of Content Marketing: 2023 Global Report)
31. 44% of marketers polled for CMI’s 2022 B2B report highlighted the challenge of creating the right content for multi-level roles as their top concern. This replaced internal communication as the top challenge from the previous year.
32. Changes to SEO/search algorithms (64%), changes to social media algorithms (53%), and data management/analytics (48%) are also among the top concerns for B2C marketers.
33. 47% of people are seeking downtime from internet-enabled devices due to digital fatigue.
34. While generative AI has noted benefits, it also presents challenges for some marketers who fear it may replace them. In Hubspot’s study, 23% said they felt we should avoid using generative AI.
35. Another challenge with AI is how quickly it has come onto the scene without giving organizations time to provide training or to create policies and procedures for its appropriate and legal use. According to CMI, when asked if their organizations have guidelines for using generative AI tools, 31% of marketers said yes, 61% said no, and 8% were unsure.

Time To Get Started

As you can clearly see and perhaps have already realized, content marketing can be a highly effective and cost-efficient way to generate leads, build brand awareness, and drive sales. Content, in its many formats, powers virtually all online interactions.

Generative AI is effectively helping to solve some of the time and resource challenges by acting as a turbo-powered marketing assistant, while also raising a few procedural concerns.

However, the demand for content remains strong.

Those willing to put in the work of building a documented content strategy and executing it – by producing, optimizing, distributing, and monitoring high-value, relevant, customer-centric content, with the help of AI or not – can reap significant business rewards.

More resources:

Featured Image: Deemak Daksina/Shutterstock 

AI Can Kill Content Marketing

Content marketing is foundational for many businesses, especially those seeking ongoing customer relationships. 

Producing content, however, has changed since OpenAI released ChatGPT 3.5 in November 2022. Generative AI has made creating content faster, easier, and relatively less expensive. But it has not necessarily made content better. 

Here’s why.

ChatGPT 3.5 can create content faster, easier, and cheaper. Is it better?

Nothing New to Say

Circa 2024, generative AI does not produce new ideas or even develop its own conclusions. Rather, it regurgitates information that it has indexed. 

Generative AI is excellent for some tasks. For example, gen-AI search results often answer a query on-site, which is handy for users but not website owners.

However, enter a generative AI prompt to produce content, and you can be certain it will not offer anything new. Instead, it will produce an article similar to everything else on the topic.

Careful prompting and editing help, but lack of originality is a fundamental problem with using generative AI for content marketing.

No Reason to Rank

In 2024, Google says it does not penalize websites for using AI-generated content. 

Nonetheless, if the content your company publishes is the same as everything else online, Google and other search engines will have no real reason to rank yours.

Search engines want to rank content demonstrating expertise, experience, authoritativeness, and trustworthiness. Thus, just taking the output from a generative AI verbatim may not lead to content that deserves to rank.

Not Your Brand

A key element of successful content marketing is a consistent, distinct brand voice that resonates with the audience.

Men’s clothier Mr Porter is a good example. Its “The Journal” blog publishes original profiles and apparel suggestions with an opinionated, modern vibe. AI-generated content might miss these nuances, leading to content that feels generic or disconnected from the brand’s identity.

Put another way, AI might not capture your audience’s needs, preferences, and feedback as human-created content can.

If a company has built a reputation for being a bold, strong brand that supports environmental causes, a middling composition could change customers’ perceptions of the business.

Mr Porter’s “The Journal” publishes original, opinionated articles on men’s apparel, such as this profile of an NFL player.

Not Accurate

Large language models and other AI tools routinely produce inaccuracies. 

For example, in August 2023, the Associated Press published an article titled “Chatbots sometimes make things up. Is AI’s hallucination problem fixable?”

“Spend enough time with ChatGPT and other artificial intelligence chatbots, and it doesn’t take long for them to spout falsehoods,” wrote the AP’s Matt O’Brien. 

“Described as hallucination, confabulation or just plain making things up, it’s now a problem for every business, organization and high school student trying to get a generative AI system to compose documents and get work done.”

The most egregious have come more recently from Google’s Gemini and Adobe’s Firefly.

In February 2024, Gemini made headlines when it all but refused to produce images of white people because it had been programmed with diversity in mind. This programming resulted in wildly inaccurate images, which led Google Chief Executive Officer Sundar Pichai to send an email on February 27, 2024, ridiculing Gemini for its obvious bias.

In March 2024, Adobe’s Firefly reportedly produced historical images favoring diversity over truth.

Content marketers need to be on the lookout for “hallucination” and bias.

Not Your Content

Copyright infringement is an emerging problem for AI-generated content in two ways.

First, there are now legal fights over whether OpenAI or Google has the right to train models using copyright-protected materials. The New York Times’ lawsuit against OpenAI and Microsoft is perhaps the leading example. Courts will resolve these copyright issues, but the outcome could impact the use of gen-AI for content production.  

Second, AI content generators could be plagiarizing. Plagiarism detection software found that about 60% of the copy ChatGPT 3.5 produces is plagiarized, according to a February 2024 Axios report.

Content marketers should check any AI-written copy before using it.

5 Content Marketing Ideas for April 2024

In April 2024, content marketers can tap into activities and niche holidays while introducing their products.

Content marketing is creating, publishing, and promoting content — articles, podcasts, videos — to attract, engage, and retain shoppers.

Content is the foundation for search engine optimization and lifecycle and social media marketing. It relies on reciprocity: Provide something of value, and readers will reciprocate by shopping in your online store.

Here are five content marketing ideas your business can use for April 2024.

Connect Activities and Products

REI’s blog includes posts that read like a magazine feature whilst promoting the products the company sells.

REI, the outdoor apparel and gear retailer, published an article called “How to Hike the Camino de Santiago” in January 2024. 

The article reads like an adventure magazine, with an overview of the trail’s history and useful information about making the trip. This piece could appear in search results about the Camino de Santiago or be featured in REI’s newsletter. 

The post, however, goes further. It includes a section about what to pack for the journey and links to several of REI’s products. The section makes sense in the article’s context, provides additional value to the reader, and helps REI sell.

For your company’s April content marketing, describe an activity your customers are likely interested in. Combine good, magazine-style writing with sensible product links.

National Welding Month

National Welding Month is an opportunity to reach blue-collar readers.

April 2024 is National Welding Month. The American Welding Society established the occasion to remind us how important welding is in our daily lives and to call attention to the shortage of skilled welders.

Admittedly, articles about National Welding Month will not work for every ecommerce shop. Still, it’s an opportunity for the right merchant to reach an audience of blue-collar workers and well-funded do-it-yourselfers.

Potential article titles include:

• “The Future of Welding. Trends and Technologies,”
• “Careers in Welding: Opportunities and Challenges,”
• “Essential Gear for Every Welder.”

Aim for content to share via an email newsletter or social media, but don’t forget to publish it on your store’s website for SEO.

National Car Care Month

April 2024 is also National Car Care Month. It’s an opportunity to publish automobile-related content even for seemingly unrelated products.

Take, for example, “Mr Eric Bana’s Top Five Classic Cars,” an interview on Mr Porter’s blog published during National Car Care Month in 2016 with the actor, car enthusiast, and occasional race driver.

Mr Porter sells men’s clothing, but its online journal features all sorts of topics, including cars.

A similar article could include the favorite cars of your founders or top customers. Another could pair cars with the products your store carries. 

Imagine an online wine club with an article titled “If Brunellos Were Sports Cars, These Five Are Ferraris.”

National Burrito Day 

April 4, 2024, is National Burrito Day. The pseudo-holiday celebrates the ubiquitous Mexican-American dish. 

Traditional burritos are thin and simple, filled with meat, cheese, and little else. But in America burritos are often massive with diverse ingredients. 

For example, Iguanas restaurant in San Jose, Calf., makes a five-pound beast called the “Burritozilla” that could feed a family of four. And Better Homes & Gardens published a recipe for “Pad Thai Chicken Burritos,” demonstrating the diversity.

At five pounds and 18 inches, Burritozilla could feed a family of four.

The flexibility of burritos could provide compelling content for your business. Here are a few examples.

• Kitchen supply shop: “Secret Ingredients behind Authentic Mexican Burritos.”
• Online apparel boutique: “Fiesta Fashion Essentials for National Burrito Day.”
• Luggage merchant: “Best Destinations for Burrito Lovers.”
• Online toy store: “Burrito-themed Games for the Whole Family.”

National Handmade Day 

National Handmade Day occurs on the first Saturday in April.

The craftsperson Amy Bierstadt created National Handmade Day in 2017 to acknowledge the work and love that goes into unique, one-of-a-kind items.

The celebration — on the first Saturday in April, the 6th in 2024 — fits merchants selling kits, tools, and handicrafts. Content examples include patterns, blueprints, tutorials, recipes, and many more do-it-yourself products.