Aug 1 2025
Chrome Trial Aims To Fix Core Web Vitals For JavaScript-Heavy Sites via @sejournal, @MattGSouthern

Google Chrome is testing a new way to measure Core Web Vitals in Single Page Applications (SPAs), which is a long-standing blind spot in performance tracking that affects SEO audits and ranking signals.

Starting with Chrome 139, developers can opt into an origin trial for the Soft Navigations API. This enables measurement of metrics like LCP, CLS, and INP even when a page updates content without a full reload.

Why This Matters For SEO

SPAs are popular for speed and interactivity, but they’ve been notoriously difficult to monitor using tools like Lighthouse, field data in CrUX, or real user monitoring scripts.

That’s because SPAs often update the page using JavaScript without triggering a traditional navigation. As a result, Google’s measurement systems and most performance tools miss those updates when calculating Core Web Vitals.

This new API aims to close that gap, giving you a clearer picture of how your site performs in the real world, especially after a user clicks or navigates within an app-like interface.

What The New API Does

Chrome’s Soft Navigations API uses built-in heuristics to detect when a soft navigation happens. For example:

  • A user clicks a link
  • The page URL updates
  • The DOM visibly changes and triggers a paint

When these conditions are met, Chrome now treats it as a navigation event for performance measurement, even though no full page load occurred.

The API introduces new metrics and enhancements, including:

  • interaction-contentful-paint – lets you measure Largest Contentful Paint after a soft navigation
  • navigationId – added to performance entries so metrics can be tied to specific navigations (crucial when URLs change mid-interaction)
  • Extensions to layout shift, event timing, and INP to work across soft navigations

How To Try It

You can test this feature today in Chrome 139 using either:

  • Local testing: Enable chrome://flags/#soft-navigation-heuristics
  • Origin trial: Add a token to your site via meta tag or HTTP header to collect real user data

Chrome recommends enabling the “Advanced Paint Attribution” flag for the most complete data.

Things To Keep In Mind

Chrome’s Barry Pollard, who leads this initiative, emphasizes the API is still experimental:

“Wanna measure Core Web Vitals for for SPAs?

Well we’ve been working on the Soft Navigations API for that and we’re launching a new origin trial from Chrome 139.

Take it for a run on your app, and see if it correctly detects soft navigations on your application and let us know if it doesn’t!”

Here’s what else you should know:

  • Metrics may not be supported in older Chrome versions or other browsers
  • Your RUM provider may need to support navigationId and interaction-contentful-paintfor tracking
  • Some edge cases, like automatic redirects or replaceState() usage, may not register as navigations

Looking Ahead

This trial is a step toward making Core Web Vitals more accurate for modern JavaScript-heavy websites.

While the API isn’t yet integrated into Chrome’s public performance reports like CrUX, that could change if the trial proves successful.

If your site relies on React, Vue, Angular, or other SPA frameworks, now’s your chance to test how well Chrome’s new approach captures user experience.

Featured Image: Roman Samborskyi/Shutterstock

Ecommerce MGMT 0 Comments
Jun 24 2025
The Smart SEO Team’s Guide To Timing & Executing A Large-Scale Site Migration via @sejournal, @inmotionhosting

This post was sponsored by InMotion Hosting. The opinions expressed in this article are the sponsor’s own.

We’ve all felt it, that sinking feeling in your stomach when your site starts crawling instead of sprinting.

Page speed reports start flashing red. Search Console is flooding your inbox with errors.

You know it’s time for better hosting, but here’s the thing: moving a large website without tanking your SEO is like trying to change tires while your car is still moving.

We’ve seen too many migrations go sideways, which is why we put together this guide.

Let’s walk through a migration plan that works. One that’ll future-proof your site without disrupting your rankings or overburdening your team.

Free Website Migration Checklist

Step 1: Set Your Performance Goals & Audit Your Environment

Establish Performance Benchmarks

Before you touch a single line of code, you need benchmarks. Think of these as your “before” pictures in a website makeover.

If you skip this step, you’ll regret it later. How will you know if your migration was successful if you don’t know where you started?

Gather your current page speed numbers, uptime percentages, and server response times. These will serve as proof that the migration was worth it.

Document Current Site Architecture

Next, let’s identify what’s working for your site and what’s holding it back. Keep a detailed record of your current setup, including your content management system (CMS), plugins, traffic patterns, and peak periods.

Large sites often have unusual, hidden connections that only reveal themselves at the worst possible moments during migrations. Trust us, documenting this now prevents those 2 AM panic attacks later.

Define Your Website Migration Goals

Let’s get specific about what success looks like. Saying “we want the site to be faster” is like saying “we want more leads.” It sounds great, but how do you measure it?

Aim for concrete targets, such as:

  • Load times under 2 seconds on key pages (we like to focus on product pages first).
  • 99.99% uptime guarantees (because every minute of downtime is money down the drain).
  • Server response times under 200ms.
  • 30% better crawl efficiency (so Google sees your content updates).

We recommend running tests with Google Lighthouse and GTmetrix at different times of day. You’d be surprised how performance can vary between your morning coffee and afternoon slump.

Your top money-making pages deserve special attention during migration, so keep tabs on those.

Step 2: Choose The Right Hosting Fit

Not all hosting options can handle the big leagues.

We’ve seen too many migrations fail because someone picked a hosting plan better suited for a personal blog than an enterprise website.

Match Your Needs To Solutions

Let’s break down what we’ve found works best.

Managed VPS is excellent for medium-sized sites. If you’re receiving 100,000 to 500,000 monthly visitors, this might be your sweet spot. You’ll have the control you need without the overkill.

Dedicated servers are what we recommend for the major players. If you’re handling millions of visitors or running complex applications, this is for you.

What we appreciate about dedicated resources is that they eliminate the “noisy neighbor” problem, where someone else’s traffic spike can tank your performance. Enterprise sites on dedicated servers load 40-60% faster and rarely experience those resource-related outages.

WordPress-optimized hosting is ideal if you’re running WordPress. These environments come pre-tuned with built-in caching and auto-updates. Why reinvent the wheel, right?

Understand The Must-Have Features Checklist

Let’s talk about what your web hosting will need for SEO success.

Free Website Migration Checklist

NVMe SSDs are non-negotiable these days. They’re about six times faster than regular storage for database work, and you’ll feel the difference immediately.

A good CDN is essential if you want visitors from different regions to have the same snappy experience. Server-level caching makes a huge difference, as it reduces processing work and speeds up repeat visits and search crawls.

Illustration showing how caching works on a websiteImage created by InMotion Hosting, June 2025

Staging environments aren’t optional for big migrations. They’re your safety net. Keep in mind that emergency fixes can cost significantly more than setting up staging beforehand.

And please ensure you have 24/7 migration support from actual humans. Not chatbots, real engineers who answer the phone when things go sideways at midnight.

Key Considerations for Growth

Think about where your site is headed, not just where it is now.

Are you launching in new markets? Planning a big PR push? Your hosting should handle growth without making you migrate again six months later.

One thing that often gets overlooked: redirect limits. Many platforms cap at 50,000-100,000 redirects, which sounds like a lot until you’re migrating a massive product catalog.

Step 3: Prep for Migration – The Critical Steps

Preparation separates smooth migrations from disasters. This phase makes or breaks your project.

Build Your Backup Strategy

First things first: backups, backups, backups. We’re talking complete copies of both files and databases.

Don’t dump everything into one giant folder labeled “Site Stuff.” Organizing backups by date and type. Include the entire file system, database exports, configuration files, SSL certificates, and everything else.

Here’s a common mistake we often see: not testing the restore process before migration day. A backup you can’t restore is wasted server space. Always conduct a test restore on a separate server to ensure everything works as expected.

Set Up the New Environment and Test in Staging

Your new hosting environment should closely mirror your production environment. Match PHP versions, database settings, security rules, everything. This isn’t the time to upgrade seven different things at once (we’ve seen that mistake before).

Run thorough pre-launch tests on staging. Check site speed on different page types. Pull out your phone and verify that the mobile display works.

Use Google’s testing tools to confirm that your structured data remains intact. The goal is no surprises on launch day.

Map Out DNS Cutover and Minimize TTL for a Quick Switch

DNS strategy might sound boring, but it can make or break your downtime window.

Here’s what works: reduce your TTL to at least 300 seconds (5 minutes) about 48 hours before migration. This makes DNS changes propagate quickly when you flip the switch.

Have all your DNS records prepared in advance: A records, CNAMEs for subdomains, MX records for email, and TXT records for verification. Keep a checklist and highlight the mission-critical ones that would cause panic if forgotten.

Freeze Non-Essential Site Updates Before Migration

This might be controversial, but we’re advocates for freezing all content and development changes for at least 48 hours before migration.

The last thing you need is someone publishing a new blog post right as you’re moving servers.

You can use this freeze time for team education. It’s a perfect moment to run workshops on technical SEO or explain how site speed affects rankings. Turn downtime into learning time.

Step 4: Go-Live Without the Guesswork

Migration day! This is where all your planning pays off, or where you realize what you forgot.

Launch Timing Is Everything

Choose your timing carefully. You should aim for when traffic is typically lowest.

For global sites, consider the “follow-the-sun” approach. This means migrating region by region during their lowest traffic hours. While it takes longer, it dramatically reduces risk.

Coordinate Your Teams

Clear communication is everything. Everyone should know exactly what they’re doing and when.

Define clear go/no-go decision points. Who makes the call if something looks off? What’s the threshold for rolling back vs. pushing through?

Having these conversations before you’re in the middle of a migration saves a ton of stress.

Live Performance Monitoring

Once you flip the switch, monitoring becomes your best friend. Here are the key items to monitor:

  • Watch site speed across different page types and locations.
  • Set up email alerts for crawl errors in Search Console.
  • Monitor 404 error rates and redirect performance.

Sudden spikes in 404 errors or drops in speed need immediate attention. They’re usually signs that something didn’t migrate correctly.

The faster you catch these issues, the less impact they’ll have on your rankings.

Post-Migration Validation

After launch, run through a systematic checklist:

  • Test redirect chains (we recommend Screaming Frog for this).
  • Make sure internal links work.
  • Verify your analytics tracking (you’d be surprised how often this breaks).
  • Check conversion tracking.
  • Validate SSL certificates.
  • Watch server logs for crawl issues.

One step people often forget: resubmitting your sitemap in Search Console as soon as possible. This helps Google discover your new setup faster.

Even with a perfect migration, most large sites take 3-6 months for complete re-indexing, so patience is key.

Step 5: Optimize, Tune, and Report: How To Increase Wins

The migration itself is just the beginning. Post-migration tuning is where the magic happens.

Fine-Tune Your Configuration

Now that you’re observing real traffic patterns, you can optimize your setup.

Start by enhancing caching rules based on actual user behavior. Adjust compression settings, and optimize those database queries that seemed fine during testing but are sluggish in production.

Handling redirects at the server level, rather than through plugins or CMS settings, is faster and reduces server load.

Automate Performance Monitoring

Set up alerts for issues before they become problems. We recommend monitoring:

  • Page speed drops by over 10%.
  • Uptime drops.
  • Changes in crawl rates.
  • Spikes in server resource usage.
  • Organic traffic drops by over 20%.

Automation saves you from constantly checking dashboards, allowing you to focus on improvements instead of firefighting.

Analyze for SEO Efficiency

Server logs tell you a lot about how well your migration went from an SEO perspective. Look for fewer crawl errors, faster Googlebot response times, and better crawl budget usage.

Improvements in crawl efficiency mean Google can discover and index your new content much faster.

Measure and Report Success

Compare your post-migration performance to those baseline metrics you wisely collected.

When showing results to executives, connect each improvement to business outcomes. For example:

  • “Faster pages reduced our bounce rate by 15%, which means more people are staying on the site.”
  • “Better uptime means we’re not losing sales during peak hours.”
  • “Improved crawl efficiency means our new products get indexed faster.”

Pro tip: Build easy-to-read dashboards that executives can access at any time. This helps build confidence and alleviate concerns.

Ready to Execute Your High-Performance Migration?

You don’t need more proof that hosting matters. Every slow page load and server hiccup already demonstrates it. What you need is a plan that safeguards your SEO investment while achieving tangible improvements.

This guide provides you with that playbook. You now know how to benchmark, choose the right solutions, and optimize for success.

This approach can be applied to sites of all sizes, ranging from emerging e-commerce stores to large enterprise platforms. The key lies in preparation and partnering with the right support team.

If you’re ready to take action, consider collaborating with a hosting provider that understands the complexities of large-scale migrations. Look for a team that manages substantial redirect volumes and builds infrastructure specifically for high-traffic websites. Your future rankings will thank you!

FREE CHECKLIST

Image Credits

Featured Image: Image by InMotion Hosting. Used with permission.

In-Post Image: Images by InMotion Hosting. Used with permission.

Ecommerce MGMT 0 Comments
Jun 4 2025
Custom Vs. Template Website Design: Making The Right Choice via @sejournal, @atuljindal01

When launching your business online you are faced with many decisions. One of these is whether to go with a template website such as WordPress, or invest in a custom design.

This decision is critical because what you choose can define your business’s performance. It can also influence how your business grows online.

Of course, it may also define your profit margins and affect your bottom line.

Understanding the pros and cons of each option can help you make an informed decision – one that will benefit your business in the long run.

Understanding Custom Vs. Template Web Design

A custom website is one you build from scratch. You hire professional web designers and developers who generate mockups before coding all the features, aspects, and elements of your website from the ground up.

In contrast, a template website comes with many features and elements pre-coded into the design.

It’s more of a drag-and-drop option where, in most cases, you can simply download a theme, make a few changes, and quickly have your site go live.

Custom Vs. Template Web Design: A Comparison

Website templates are built using website builders and aim to make web building easier for people with no coding experience or knowledge.

However, as simple as these websites may be, they have their limitations. It is because of these limitations that many established businesses often choose custom-built websites, even if that means investing a large sum of money upfront.

Here’s a quick rundown of how custom and template design websites compare against each other to empower you to make the right choice:

Uniqueness

The online world is saturated with businesses, which are vying for one thing and one thing alone: customer attention.

The only way your business can stand out and win that fleeting customer attention is if it appears unique in a sea of businesses that all seem to be selling the same thing.

Using a pre-built website does little to help your business stand out.

Website design templates are built for a larger audience. Therefore, most websites that use a design template tend to look the same.

In some cases, using a web design template can make your website look exactly like that of the competitor you so want to stand apart from. This is not the case with custom web design.

When building a custom website, everything is designed and added to the website from scratch. From color to layout, navigation, and design, everything is coded according to your business’s requirements and preferences.

This helps you ensure that your business can stand out and have a more identifiable and unique digital footprint.

Customization

Website templates allow for customization, but the level of customization comes nowhere near that of a custom-designed website.

You can edit the header, change the color theme, and even add some graphics that you like. However, the layout and a lot of the backend features remain the same.

This limits the degree of personalization your business can incorporate in its online user experience.

With 61% of consumers more likely to purchase from brands that offer personalized experiences, customization is not an area you want to slack off on.

When building a custom website, you can work alongside professional developers who can code highly personalized features into the website.

You can implement a design that aligns with your target audience’s unique needs and challenges to offer an unmatched and intuitive user experience.

Going the custom-built route can help you launch a website that is designed to help make your users’ journey easier.

Design templates are more generic and meant to serve larger, more general audiences, so it can be hard to hone in on a particular audience group’s preferences.

SEO

While there are many ways you can get traffic to your site, currently 53% of all web traffic comes from organic search. Although, more traffic from LLMs is to be anticipated as search changes.

SEO is essential for visibility across organic search and potential inclusion in LLMs

While website templates, especially the ones using WordPress, have excellent plugins to help SEO, they work well only if the website is small and has a limited number of pages and functionality.

If your website grows with your business, its SEO requirements may get more complex. Most website template builders limit access to a website’s HTML, JavaScript, and other backend functionalities.

These limitations restrict the level to which you can optimize your website.

As a result, a website template may struggle to achieve any sustained visibility and custom-built websites can be better optimized, especially for bigger, more established businesses.

When building a custom website, you can work with the developer to apply SEO best practices to the site.

As the website grows, you can continue to monitor optimization to achieve and maintain the visibility in search engines and LLMs.

Performance

A slow-loading website can drive users away. Not just that, decreased website load speeds can also drag a website down in the search results and reduce organic traffic.

Website templates are often notorious for poorer performance and slower load speeds. This is because they use various plugins to deliver all the functionality that the business needs.

These plugins add more code to the website’s backend. With bloated code, the website struggles to load fast and is more likely to deliver a poorer experience.

With a custom website, you have the liberty to only code features your business truly needs and use speed optimization tactics like code minification to make sure the bloated code does not impact the site’s load speed.

Website Security

Websites can store sensitive data and crucial assets. So, website security remains a priority you don’t want to compromise on.

Website templates often offer poorer security compared to custom-designed websites.

The reason? Plugins. Again.

96% of WordPress vulnerabilities are related to plugins.

Plugins often have security vulnerabilities that offer backdoor pathways for malicious actors to exploit.

Moreover, most of the website templates are built using popular website builders and leverage popular plugins. This in itself makes the site an easy target for hackers.

As a comparison, if you use a reputable and experienced coder, a custom website is usually safer if the developer writes good code covering all necessary security measures to mitigate any security vulnerabilities.

Custom-coded websites are also unique in terms of code. This uniqueness also makes them more secure and harder to hack.

Scalability

Every business that intends to grow requires a website that can grow when the business does.

Website templates may not have the flexibility to grow with your business. As your business grows, its needs may evolve.

With a website template, you may struggle to integrate new APIs, add new features, and offer better functionalities on the website.

Custom-designed websites are more scalable since all the features and elements can be coded into the website to accommodate a business’s growing needs.

Your business may do just fine with a website template in the beginning, but as it grows, you may have to shift to a custom website. Transitioning to a new website may then be time and resource-intensive.

Budget

As amazing as custom websites are, they are expensive. You need to hire professional designers, developers, and quality assurance specialists – the entire team – to take your project from concept to launch.

This can be expensive and require a huge upfront cost.

Forking out a sizable amount upfront can be challenging for small business owners and start-up founders. In this case, going for a website template may make more sense.

Website templates do not require a huge budget. They can be built and launched easily, even if you are bootstrapped for cash and can invest only a couple of hundred dollars.

Time To Go Live

A custom website is built in phases. Therefore, it can take from several weeks to even months before your custom-designed website is ready to go live.

In contrast, website templates can be built and launched within hours. You don’t have to spend so much time working on the concept, design, navigation, etc.

Technical Expertise

Building and maintaining a custom-designed website requires coding knowledge and technical expertise. You cannot just DIY it.

Because of this, having a custom-coded website requires that you regularly work with professional web developers to keep your website up to date, backed up, and maintained.

Website templates are no-code solutions for people with little to no technical expertise. You can easily build and update a templated website even if you have never written a single line of code in your life.

Making The Right Choice

There is no one-size-fits-all answer to whether you should choose a templated website or invest in a custom-designed website.

Your choice depends on a lot of factors, including your business goals, budget, available resources, etc.

You can choose a custom website if you:

  • Have the money for the upfront cost of custom web development.
  • Don’t mind putting in a few weeks or months into the project.
  • Can hire or work with web developers for regular maintenance and updates.
  • Need a scalable solution that accommodates your business’s growing needs without compromising on performance.
  • Want a website that helps reinforce your brand identity and allows your business to stand out from the crowd.

A website template can work for you if you:

  • Are working with a limited budget.
  • Don’t mind your website looking similar to the competitors.
  • Can make regular updates and install all the patches to avoid security vulnerabilities.
  • Don’t need too many plugins for added features and functionalities.
  • Want to go live quickly.
  • Are not expecting your business to scale beyond a few pages and some very basic features.

If you run an ecommerce store, a job board, a flight directory, or anything with advanced features and more than 10 pages, a custom solution may work best for you.

However, if you only need a website for your blog, portfolio, or to maintain a basic online presence, then a template web design may make the most sense, given its cost-effectiveness and simplicity.

More Resources:

Featured Image: N Universe/Shutterstock

Ecommerce MGMT 0 Comments
Jun 4 2025
How To Host Or Migrate A Website In 2025: Factors That May Break Rankings [+ Checklist] via @sejournal, @inmotionhosting

This post was sponsored by InMotion Hosting. The opinions expressed in this article are the sponsor’s own.

Is your website struggling to maintain visibility in search results despite your SEO efforts?

Are your Core Web Vitals scores inconsistent, no matter how many optimizations you implement?

Have you noticed competitors outranking you even when your content seems superior?

In 2025, hosting isn’t just a backend choice. It’s a ranking signal.

In this guide, you’ll learn how hosting decisions impact your ability to rank, and how to choose (or migrate to) hosting that helps your visibility.

Learn to work with your rankings, not against them, with insights from InMotion Hosting’s enterprise SEO specialists.

Jump Straight To Your Needs

Best For Hosting Type How Easy is Migration?
Growing SMBs VPS Easy: Launch Assist (free)
Enterprise / SaaS Dedicated Very Easy: White-Glove + Managed Service

Don’t know which one you need? Read on.

Hosting Directly Impacts SEO Performance

Your hosting environment is the foundation of your SEO efforts. Poor hosting can undermine even the best content and keyword strategies.

Key Areas That Hosting Impacts

Core Web Vitals

Server response time directly affects Largest Contentful Paint (LCP) and First Input Delay (FID), two critical ranking factors.

Solution: Hosting with NVMe storage and sufficient RAM improves these metrics.

Crawl Budget

Your website’s visibility to search engines can be affected by limited server resources, wrong settings, and firewalls that restrict access.

When search engines encounter these issues, they index fewer pages and visit your site less often.

Solution: Upgrade to a hosting provider that’s built for SEO performance and consistent uptime.

Indexation Success

Proper .htaccess rules for redirects, error handling, and DNS configurations are essential for search engines to index your content effectively.

Many hosting providers limit your ability to change this important file, restricting you from:

– Editing your .htaccess file.

– Installing certain SEO or security plugins.

– Adjusting server settings.

These restrictions can hurt your site’s ability to be indexed and affect your overall SEO performance.

Solution: VPS and dedicated hosting solutions give you full access to these settings.

SERP Stability During Traffic Spikes

If your content goes viral or experiences a temporary surge in traffic, poor hosting can cause your site to crash or slow down significantly. This can lead to drops in your rankings if not addressed right away.

Solution: Using advanced caching mechanisms can help prevent these problems.

Server Security

Google warns users about sites with security issues in Search Console. Warnings like “Social Engineering Detected” can erode user trust and hurt your rankings.

Solution: Web Application Firewalls offer important protection against security threats.

Server Location

The location of your server affects how fast your site loads for different users, which can influence your rankings.

Solution: Find a web host that operates data centers in multiple server locations, such as two in the United States, one in Amsterdam, and, soon, one in Singapore. This helps reduce loading times for users worldwide.

Load Times

Faster-loading pages lead to lower bounce rates, which can improve your SEO. [Server-side optimizations], such as caching and compression, are vital for achieving fast load times.

These factors have always been important, but they are even more critical now that AI plays a role in search engine results.

40 Times Faster Page Speeds with Top Scoring Core Web Vitals with InMotion Hosting UltraStack One. (Source: InMotion Hosting UltraStack One for WordPress )Image created by InMotion Hosting, 2025.

2025 Update: Search Engines Are Prioritizing Hosting & Technical Performance More Than Ever

In 2025, search engines have fully embraced AI-driven results, and with this shift has come an increased emphasis on technical performance signals that only proper hosting can deliver.

How 2025 AI Overview SERPs Affect Your Website’s Technical SEO

Google is doubling down on performance signals. Its systems now place even greater weight on:

  • Uptime: Sites with frequent server errors due to outages experience more ranking fluctuations than in previous years. 99.99% uptime guarantees are now essential.
  • Server-Side Rendering: As JavaScript frameworks become more prevalent, servers that efficiently handle rendering deliver a better user experience and improved Core Web Vitals scores. Server-optimized JS rendering can make a difference.
  • Trust Scores: Servers free of malware with healthy dedicated IP addresses isolated to just your site (rather than shared with potentially malicious sites) receive better crawling and indexing treatment. InMotion Hosting’s security-first approach helps maintain these crucial trust signals.
  • Content Freshness: Server E-Tags and caching policies affect how quickly Google recognizes and indexes new or updated content.
  • TTFB (Time To First Byte): Server location, network stability, and input/output speeds all impact TTFB. Servers equipped with NVMe storage technology excel at I/O speeds, delivering faster data retrieval and improved SERP performance.
Infographic Illustrating How Browser Caching Works (Source: Ultimate Guide to Optimize WordPress Performance )Created by InMotion Hosting. May, 2025

Modern search engines utilize AI models that prioritize sites that deliver consistent, reliable, and fast data. This shift means hosting that can render pages quickly is no longer optional for competitive rankings.

What You Can Do About It (Even If You’re Not Into Technical SEO)

You don’t need to be a server administrator to improve your website’s performance. Here’s what you can do.

1. Choose Faster Hosting

Upgrade from shared hosting to VPS or dedicated hosting with NVMe storage. InMotion Hosting’s plans are specifically designed to boost SEO performance.

2. Use Monitoring Tools

Free tools like UptimeRobot.com, WordPress plugins, or cPanel’s resource monitoring can alert you to performance issues before they affect your rankings.

3. Implement Server-Side Caching

Set up caching with Redis or Memcached using WordPress plugins like W3 Total Cache, or through cPanel.

4. Add a CDN

Content Delivery Networks (CDNs) can enhance global performance without needing server changes. InMotion Hosting makes CDN integration easy.

5. Utilize WordPress Plugins

Use LLMS.txt files to help AI tools crawl your site more effectively.

6. Work with Hosting Providers Who Understand SEO

InMotion Hosting offers managed service packages for thorough server optimization, tailored for optimal SEO performance.

Small Business: VPS Hosting Is Ideal for Reliable Performance on a Budget

VPS hosting is every growing business’s secret SEO weapon.

Imagine two competing local service businesses, both with similar content and backlink profiles, but one uses shared hosting while the other uses a VPS.

When customers search for services, the VPS-hosted site consistently appears higher in results because it loads faster and delivers a smoother user experience.

What Counts as an SMB

Small to medium-sized businesses typically have fewer than 500 employees, annual revenue under $100 million, and websites that receive up to 50,000 monthly visitors.

If your business falls into this category, VPS hosting offers the ideal balance of performance and cost.

What You Get With VPS Hosting

1. Fast Speeds with Less Competition

VPS hosting gives your website dedicated resources, unlike shared hosting where many sites compete for the same resources. InMotion Hosting’s VPS solutions ensure your site runs smoothly with optimal resource allocation.

2. More Control Over SEO

With VPS hosting, you can easily set up caching, SSL, and security features that affect SEO. Full root access enables you to have complete control over your server environment.

3. Affordable for Small Businesses Focused on SEO

VPS hosting provides high-quality performance at a lower cost than dedicated servers, making it a great option for growing businesses.

4. Reliable Uptime

InMotion Hosting’s VPS platform guarantees 99.99% uptime through triple replication across multiple nodes. If one node fails, two copies of your site will keep it running.

5. Better Performance for Core Web Vitals

Dedicated CPU cores and RAM lead to faster loading times and improved Core Web Vitals scores. You can monitor server resources to keep track of performance.

6. Faster Connections

Direct links to major internet networks improve TTFB (Time To First Byte), an important SEO measure.

7. Strong Security Tools

InMotion Hosting provides security measures to protect your site against potential threats that could harm it and negatively impact your search rankings. Their malware prevention systems keep your site safe.

How To Set Up VPS Hosting For Your SEO-Friendly Website

  1. Assess your website’s current performance using tools like Google PageSpeed Insights and Search Console
  2. Choose a VPS plan that matches your traffic volume and resource needs
  3. Work with your provider’s migration team to transfer your site (InMotion Hosting offers Launch Assist for seamless transitions)
  4. Implement server-level caching for optimal performance
  5. Configure your SSL certificate to ensure secure connections
  6. Set up performance monitoring to track improvements
  7. Update DNS settings to point to your new server

Large & Enterprise Businesses: Dedicated Hosting Is Perfect For Scaling SEO

What Counts As An Enterprise Business?

Enterprise businesses typically have complex websites with over 1,000 pages, receive more than 100,000 monthly visitors, operate multiple domains or subdomains, or run resource-intensive applications that serve many concurrent users.

Benefits of Dedicated Hosting

Control Over Server Settings

Dedicated hosting provides you with full control over how your server is configured. This is important for enterprise SEO, which often needs specific settings to work well.

Better Crawlability for Large Websites

More server resources allow search engines to crawl more pages quickly. This helps ensure your content gets indexed on time. Advanced server logs provide insights to help you improve crawl patterns.

Reliable Uptime for Global Users

Enterprise websites need to stay online. Dedicated hosting offers reliable service that meets the expectations of users around the world.

Strong Processing Power for Crawlers

Dedicated CPU resources provide the power needed to handle spikes from search engine crawlers when they index your site. InMotion Hosting uses the latest Intel Xeon processors for better performance.

Multiple Dedicated IP Addresses

Having multiple dedicated IP addresses is important for businesses and SaaS platforms that offer API microservices. IP management tools make it easier to manage these addresses.

Custom Security Controls

You can create specific firewall rules and access lists to manage traffic and protect against bots. DDoS protection systems enhance your security.

Real-Time Server Logs

You can watch for crawl surges and performance issues as they happen with detailed server logs. Log analysis tools help you find opportunities to improve.

Load Balancing for Traffic Management

Load balancing helps spread traffic evenly across resources. This way, you can handle increases in traffic without slowing down performance. InMotion Hosting provides strong load balancing solutions.

Future Scalability

You can use multiple servers and networks to manage traffic and resources as your business grows. Scalable infrastructure planning keeps your performance ready for the future.

Fixed Pricing Plans

You can manage costs effectively as you grow with predictable pricing plans.

How To Migrate To Dedicated Hosting

  1. Conduct a thorough site audit to identify all content and technical requirements.
  2. Document your current configuration, including plugins, settings, and custom code.
  3. Work with InMotion Hosting’s migration specialists to plan the transition
  4. Set up a staging environment to test the new configuration before going live
  5. Configure server settings for optimal SEO performance
  6. Implement monitoring tools to track key metrics during and after migration
  7. Create a detailed redirect map for any URL changes
  8. Roll out the migration during low-traffic periods to minimize impact
  9. Verify indexing status in Google Search Console post-migration

[DOWNLOAD] Website Migration Checklist

Free Website Migration Checklist download from InMotion Hosting – step-by-step guide to smoothly transfer your websiteImage created by InMotion Hosting, May 2025

    Why Shared Hosting Can Kill Your SERP Rankings & Core Web Vitals

    If you’re serious about SEO in 2025, shared hosting is a risk that doesn’t come with rewards.

    Shared Hosting Issues & Risks

    Capped Resource Environments

    Shared hosting plans typically impose strict limits on CPU usage, memory, and connections. These limitations directly impact Core Web Vitals scores and can lead to temporary site suspensions during traffic spikes.

    Resource Competition

    Every website on a shared server competes for the same limited resources.

    This becomes even more problematic with AI bots accessing hundreds of sites simultaneously on a single server.

    Neighbor Problems

    A resource-intensive website on your shared server can degrade performance for all sites, including yours. Isolated hosting environments eliminate this risk.

    Collateral Damage During Outages

    When a shared server becomes overwhelmed, not only does your website go down, but so do connected services like domains and email accounts. InMotion Hosting’s VPS and dedicated solutions provide isolation from these cascading failures.

    Limited Access to Server Logs

    Without detailed server logs, diagnosing and resolving technical SEO issues becomes nearly impossible. Advanced log analysis is essential for optimization.

    Restricted Configuration Access

    Shared hosting typically prevents modifications to server-level configurations that are essential for optimizing technical SEO.

    Inability to Adapt Quickly

    Shared environments limit your ability to implement emerging SEO techniques, particularly those designed to effectively handle AI crawlers. Server-level customization is increasingly important for SEO success.

    In 2025, Reliable Hosting Is a Competitive Advantage

    As search engines place greater emphasis on technical performance, your hosting choice is no longer just an IT decision; it’s a strategic marketing investment.

    InMotion Hosting’s VPS and Dedicated Server solutions are engineered specifically to address the technical SEO challenges of 2025 and beyond. With NVMe-powered storage, optimized server configurations, and 24/7 expert human support, we provide the foundation your site needs to achieve and maintain top rankings.

    Ready to turn your hosting into an SEO advantage? Learn more about our SEO-first hosting solutions designed for performance and scale.

    LEARN MORE

    Image Credits

    Featured Image: Image by Shutterstock. Used with permission.

    In-Post Image: Images by InMotion Hosting. Used with permission.

    Ecommerce MGMT 0 Comments
    Apr 1 2025
    Google’s Martin Splitt: JavaScript-Loaded Images Can Be Indexed via @sejournal, @MattGSouthern

    Google’s Developer Advocate Martin Splitt recently debunked a common SEO myth. He confirmed that images loaded with JavaScript can be indexed by Google when set up correctly.

    Splitt shared these insights during the SEO for Paws Conference, a live-streamed fundraiser by Anton Shulke.

    Here’s how to avoid common image indexing issues when loading images with JavaScript.

    JavaScript Image Loading Isn’t the Problem

    When asked about images loaded by JavaScript, Splitt clarified that the method is not to blame for indexing issues.

    Splitt explains:

    “JavaScript to load images is fine. A purely JavaScript image loading solution can absolutely get your images indexed.”

    This comment clears up worries among many SEO pros. Images may not appear in Google Images for reasons other than using JavaScript.

    The Real Culprits Behind Unindexed Images

    Splitt explained that something else is usually wrong if JavaScript-loaded images don’t appear in search results.

    He pointed to a few common issues:

    • Sitemap Problems: Sometimes, key images are missing from XML sitemaps.
    • HTTP Headers: Some image files may have headers that stop them from being indexed.
    • Rendered HTML Issues: If images don’t appear in the rendered HTML (the version Google sees after JavaScript runs), they won’t get indexed.

    Debugging JavaScript Image Indexing Issues

    Splitt offers a simple process to spot problems. Start by checking if images appear in the rendered HTML using tools like Search Console’s URL Inspection tool.

    Splitt explains:

    “You would have to check: is the rendered HTML containing the images? If it is, fantastic. If it’s not, then something else is off.”

    Since Google indexes the rendered HTML, any image missing from it won’t be found by Googlebot.

    See Splitt’s full talk on JavaScript SEO in the video below:

    Common JavaScript Image Loading Techniques & Their SEO Impact

    There are several ways to load images with JavaScript. Some common methods include:

    • Lazy Loading: Loads images only when needed.
    • Progressive Loading: Shows a low-quality image first, then upgrades to a high-quality one.
    • Infinite Scroll Loading: Loads images as users continue to scroll.
    • Background Image Insertion: Adds images through CSS backgrounds.

    If they are set up properly, all these methods can work with Google’s indexing. Each may need its own checks to ensure everything is working as expected.

    Best Practices for SEO-Friendly JavaScript Image Loading

    Even though JavaScript-loaded images can be indexed, following these best practices can help avoid issues:

    • Verify with the URL Inspection Tool: Ensure images appear in the rendered HTML.
    • Update Your XML Sitemaps: Include key images with proper tags.
    • Use Alt Text: Provide clear alt text for images loaded via JavaScript.
    • Use Native Lazy Loading: Add the loading="lazy" attribute where it makes sense.
    • Check Robots.txt: Ensure you are not blocking JavaScript resources that load images.

    What This Means for SEO Professionals

    Instead of avoiding JavaScript, verify that images are loaded correctly and appear in the rendered HTML.

    As websites rely more on JavaScript, understanding these details is key. SEO professionals who learn to troubleshoot and optimize JavaScript-based image loading will be better prepared to support their clients’ visibility in search results.

    Looking Ahead

    This clarification is timely. Many modern sites built with frameworks like React, Vue, or Angular load images using JavaScript instead of traditional tags.

    Splitt’s insights help dispel the myth that JavaScript harms image indexing. Developers can now focus on performance without worrying about SEO penalties.

    Featured Image: Alicia97/Shutterstock

    Ecommerce MGMT 0 Comments
    Mar 26 2025
    AI Crawlers Are Reportedly Draining Site Resources & Skewing Analytics via @sejournal, @MattGSouthern

    Website operators across the web are reporting increased activity from AI web crawlers. This surge raises concerns about site performance, analytics, and server resources.

    These bots consume significant bandwidth to collect data for large language models, which could impact performance metrics relevant to search rankings.

    Here’s what you need to know.

    How AI Crawlers May Affect Site Performance

    SEO professionals regularly optimize for traditional search engine crawlers, but the growing presence of AI crawlers from companies like OpenAI, Anthropic, and Amazon presents new technical considerations.

    Several site operators have reported performance issues and increased server loads directly attributable to AI crawler activity.

    “SourceHut continues to face disruptions due to aggressive LLM crawlers,” reported the git-hosting service on its status page.

    In response, SourceHut has “unilaterally blocked several cloud providers, including GCP [Google Cloud] and [Microsoft] Azure, for the high volumes of bot traffic originating from their networks.”

    Data from cloud hosting service Vercel shows the scale of this traffic: OpenAI’s GPTBot generated 569 million requests in a single month, while Anthropic’s Claude accounted for 370 million.

    These AI crawlers represented about 20 percent of Google’s search crawler volume during the same period.

    The Potential Impact On Analytics Data

    Significant bot traffic can affect analytics data.

    According to DoubleVerify, an ad metrics firm, “general invalid traffic – aka GIVT, bots that should not be counted as ad views – rose by 86 percent in the second half of 2024 due to AI crawlers.”

    The firm noted that “a record 16 percent of GIVT from known-bot impressions in 2024 were generated by those that are associated with AI scrapers, such as GPTBot, ClaudeBot and AppleBot.”

    The Read the Docs project found that blocking AI crawlers decreased their traffic by 75 percent, from 800GB to 200GB daily, saving approximately $1,500 per month in bandwidth costs.

    Identifying AI Crawler Patterns

    Understanding AI crawler behavior can help with traffic analysis.

    What makes AI crawlers different from traditional bots is their frequency and depth of access. While search engine crawlers typically follow predictable patterns, AI crawlers exhibit more aggressive behaviors.

    Dennis Schubert, who maintains infrastructure for the Diaspora social network, observed that AI crawlers “don’t just crawl a page once and then move on. Oh, no, they come back every 6 hours because lol why not.”

    This repeated crawling multiplies the resource consumption, as the same pages are accessed repeatedly without a clear rationale.

    Beyond frequency, AI crawlers are more thorough, exploring more content than typical visitors.

    Drew DeVault, founder of SourceHut, noted that crawlers access “every page of every git log, and every commit in your repository,” which can be particularly resource-intensive for content-heavy sites.

    While the high traffic volume is concerning, identifying and managing these crawlers presents additional challenges.

    As crawler technology evolves, traditional blocking methods prove increasingly ineffective.

    Software developer Xe Iaso noted, “It’s futile to block AI crawler bots because they lie, change their user agent, use residential IP addresses as proxies, and more.”

    Balancing Visibility With Resource Management

    Website owners and SEO professionals face a practical consideration: managing resource-intensive crawlers while maintaining visibility for legitimate search engines.

    To determine if AI crawlers are significantly impacting your site:

    • Review server logs for unusual traffic patterns, especially from cloud provider IP ranges
    • Look for spikes in bandwidth usage that don’t correspond with user activity
    • Check for high traffic to resource-intensive pages like archives or API endpoints
    • Monitor for unusual patterns in your Core Web Vitals metrics

    Several options are available for those impacted by excessive AI crawler traffic.

    Google introduced a solution called Google-Extended in the robots.txt file. This allows websites to stop having their content used to train Google’s Gemini and Vertex AI services while still allowing those sites to show up in search results.

    Cloudflare recently announced “AI Labyrinth,” explaining, “When we detect unauthorized crawling, rather than blocking the request, we will link to a series of AI-generated pages that are convincing enough to entice a crawler to traverse them.”

    Looking Ahead

    As AI integrates into search and discovery, SEO professionals should manage crawlers carefully.

    Here are some practical next steps:

    1. Audit server logs to assess AI crawler impact on your specific sites
    2. Consider implementing Google-Extended in robots.txt to maintain search visibility while limiting AI training access
    3. Adjust analytics filters to separate bot traffic for more accurate reporting
    4. For severely affected sites, investigate more advanced mitigation options

    Most websites will do fine with standard robots.txt files and monitoring. However, high-traffic sites may benefit from more advanced solutions.

    Featured Image: Lightspring/Shutterstock

    Ecommerce MGMT 0 Comments
    Feb 28 2025
    9 Trends You Should Watch To Keep Your Website Afloat in 2025

    This post was sponsored by Bluehost. The opinions expressed in this article are the sponsor’s own.

    Is my website ready for 2025’s tech and SEO changes?

    How can I keep my site fast, secure, and user-friendly?

    What makes a hosting provider future-proof?

    In 2025, the extent to which you adapt to emerging technologies, changing user expectations, and evolving search engine algorithms will determine if you’ll thrive or struggle to stay relevant.

    Staying ahead of emerging trends is essential for maintaining a fast, secure, and user-friendly website.

    Optimizing performance, strengthening security measures, and enhancing user experience will be key factors in staying competitive.

    The first step to ensuring your website remains resilient and future-ready is choosing a reliable hosting provider with scalable infrastructure and built-in optimization tools.

    1. AI-Powered User Experience

    Artificial intelligence has transformed how websites interact with visitors, making online experiences more personalized, engaging, and efficient.

    Use AI For Higher Conversion Rates

    AI-driven personalization allows websites to deliver tailored content and product recommendations based on user behavior, preferences, and past interactions to create an intuitive experience.

    The result? Visitors remain engaged, increasing conversions.

    Chatbots and AI-powered customer support are also becoming essential for websites looking to provide instant, 24/7 assistance.

    These tools answer common questions, guide users through a website, and even process transactions, reducing the need for human intervention while improving response times.

    And they’re gaining in popularity.

    71% of businesses in a recent survey either already have a chatbot integrated into their sites and customer service processes or plan to get one in the near future.

    And they’re reaping the benefits of this technology; 24% of businesses with a chatbot already installed report excellent ROI.

    Use AI For Speeding Up Website Implementation

    AI is also revolutionizing content creation and website design.

    Based on user data, automated tools can generate blog posts, optimize layouts, and suggest design improvements.

    This streamlines website management, making it easier for you to maintain a professional and visually appealing online presence.

    For example, many hosting providers now include AI-powered website builders, offering tools that assist with design and customization. These features, such as responsive templates and automated suggestions, can make building and optimizing a website more efficient.

    2. Voice Search & Conversational Interfaces

    Voice search is becoming a major factor in how users interact with the web, with more people relying on smart speakers, mobile assistants, and voice-activated search to find information.

    To put this into perspective, ChatGPT from OpenAI reportedly holds 60% of the generative AI market, performing more than one billion searches daily. If just 1% of those are via its voice search, that equates to 10 million voice searches every day on ChatGPT alone.

    Reports estimate 20.5% of people globally use voice search daily. And these numbers are increasing.

    You need to adapt by optimizing for conversational SEO and natural language queries, which tend to be longer and more specific, making long-tail keywords and question-based content more important than ever.

    To stay ahead, websites should structure content in a way that mimics natural conversation:

    • FAQ-style pages.
    • Featured snippet optimization.
    • Ensuring fast-loading, mobile-friendly experiences.

    If this is an upgrade that makes sense for your industry, be sure that your host supports SEO-friendly themes and plugins that help websites rank for voice queries.

    3. Core Web Vitals & SEO Best Practices

    Google continues to refine its ranking algorithms, with Core Web Vitals playing a critical role in determining search visibility.

    Implement Core Web Vital Data & Monitor Website Speed

    These performance metrics, Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS), measure how quickly a page loads, how responsive it is, and how stable its layout appears to users.

    Websites that meet these benchmarks not only rank higher in search results but also provide a better overall user experience.

    One study found that pages ranking in the top spots in the SERPs were 10% more likely to pass CWV scores than URLs in position 9.

    Ensure Your Website Is Faster Than Your Competitors To Rank Higher

    As part of the prioritization of performance, mobile-first approach remains essential; Google prioritizes sites that are fast and responsive on smartphones and tablets.

    Ensuring faster load times through optimized images, efficient coding, and proper caching techniques can make a significant impact on search rankings.

    Leverage Structured Data To Tell Google What Your Website Is About

    Structured data, on the other hand, helps search engines better understand a website’s content, improving the chances of appearing in rich snippets and voice search results.

    4. Mobile-First & Adaptive Design

    With mobile devices accounting for the majority of web traffic, mobile optimization remains a top priority in 2025.

    Google’s mobile-first indexing means that search engines primarily evaluate the mobile version of a site when determining rankings.

    A website that isn’t optimized for mobile results in overall poor performance, lower search rankings, and a frustrating user experience.

    To keep up, many websites are adopting:

    • Adaptive design – Ensures that websites adjust dynamically to different screen sizes, providing an optimal layout on any device.
    • Progressive Web Apps (PWAs) – Combine the best features of websites and mobile apps, offering faster load times, offline capabilities, and app-like functionality without requiring a download.

    Best practices for a seamless mobile experience include responsive design, fast-loading pages, and touch-friendly navigation.

    Optimizing images, minimizing pop-ups, and using mobile-friendly fonts and buttons can also greatly enhance usability.

    5. Enhanced Website Security & Data Privacy

    Cyber threats are becoming more sophisticated.

    You must take proactive measures to protect your websites from attacks, data breaches, and unauthorized access.

    Implementing strong security protocols not only safeguards sensitive information but also builds trust with visitors.

    Key security measures include:

    • SSL certificates – Encrypt data transmitted between users and a website, ensuring secure connections—something that search engines and users now expect as a standard feature.
    • Multi-Factor Authentication (MFA) – Adds an extra layer of security by requiring multiple verification steps before granting access, reducing the risk of compromised credentials.
    • Zero-trust security models – Ensures that all access requests, even from within a network, are continuously verified, minimizing potential security gaps.

    Beyond technical defenses, compliance with evolving privacy laws such as GDPR and CCPA is essential.

    You must be transparent about how they collect, store, and process user data, providing clear consent options and maintaining privacy policies that align with current regulations.

    6. Sustainability & Green Web Hosting

    Every website, server, and data center requires energy to function, contributing to global carbon emissions.

    Optimizing websites through lighter code, efficient caching, and reduced server load also plays a role in minimizing environmental impact.

    Choosing a hosting provider that values sustainability is an important step toward a greener web.

    For example, Bluehost has taken steps to improve energy efficiency, ensuring that website owners can maintain high-performance sites while supporting environmentally friendly initiatives.

    7. AI-Generated & Interactive Content

    AI tools can assist in creating blog posts, product descriptions, and videos with minimal manual input, helping businesses maintain a steady content flow efficiently.

    Beyond static content, interactive features like quizzes, calculators, and AR are becoming key for user engagement.

    These elements encourage participation, increasing time on site and improving conversions.

    To integrate interactive features smoothly, a hosting provider that supports interactive plugins and flexible tools can help keep websites engaging and competitive.

    8. The Role of Blockchain in Web Security

    Blockchain is emerging as a tool for web hosting and cybersecurity, enhancing data security, decentralization, and content authenticity.

    Unlike traditional hosting, decentralized networks distribute website data across multiple nodes, reducing risks like downtime, censorship, and cyberattacks. Blockchain-powered domains also add security by making ownership harder to manipulate.

    Beyond hosting, blockchain improves data verification by storing information in a tamper-proof ledger, benefiting ecommerce, digital identity verification, and intellectual property protection.

    9. The Importance of Reliable Web Hosting

    No matter how advanced a website is, it’s only as strong as the hosting infrastructure behind it. In 2025, website performance and uptime will remain critical factors for success, impacting everything from user experience to search engine rankings and business revenue.

    Scalable hosting solutions play a crucial role in handling traffic spikes, ensuring that websites remain accessible during high-demand periods.

    Whether it’s an ecommerce store experiencing a surge in holiday traffic or a viral blog post drawing in thousands of visitors, having a hosting plan that adapts to these changes is essential.

    Reliable hosting providers help mitigate these challenges by offering scalable infrastructure, 100% SLA uptime guarantees, and built-in performance optimizations to keep websites running smoothly.

    Features like VPS and dedicated hosting provide additional resources for growing businesses, ensuring that increased traffic doesn’t compromise speed or stability. Investing in a hosting solution that prioritizes reliability and scalability helps safeguard a website’s long-term success.

    Future-Proof Your Website Today

    The digital landscape is changing fast, and staying ahead is essential to staying competitive.

    From AI-driven personalization to enhanced security and sustainable hosting, adapting to new trends ensures your site remains fast, secure, and engaging. Investing in performance and user experience isn’t optional, it’s the key to long-term success.

    Whether launching a new site or optimizing an existing one, the right hosting provider makes all the difference.

    Bluehost offers reliable, high-performance hosting with built-in security, scalability, and guaranteed uptime, so your website is ready for the future.

    Get started today and build a website designed to thrive.

    GET STARTED WITH BLUEHOST TODAY

    Image Credits

    Featured Image: Image by Bluehost. Used with permission.

    Ecommerce MGMT 0 Comments
    Feb 12 2025
    Google Reveals How It Prefetches Search Results For Faster Loading via @sejournal, @MattGSouthern

    Google has shared new details on how it uses the Speculation Rules API to speed up clicks on search results.

    When searching in Chrome, Google preloads parts of a webpage before you click, leading to faster load times.

    Here’s an overview of how it works and the benefits Google has observed.

    How Prefetching Works

    Google loads the top two search results before you click them. When you see the results on the screen, your browser automatically fetches these links.

    If you click on one, it will already be partially loaded, reducing your wait time.

    Google explains:

    “Google Search has been making use of the Speculation Rules API to improve navigation speed from the search results page to the result links and they’ve been using a few features of the API that may be of interest to other site owners.”

    Early on, one of Google’s primary tactics was:

    “One of the first uses of speculation rules was to prefetch the first two search results.”

    In other words, your browser quietly fetches the HTML from the top search results as soon as you land on the results page, giving you a head start if you decide to click.

    Performance Gains

    Tests show a noticeable speed boost.

    On Chrome for Android, Google recorded a 67-millisecond drop in Largest Contentful Paint (LCP), while Desktop Chrome users saw a 58.6-millisecond improvement.

    Beyond prefetching the top two results, Google selectively prefetches other results when a user’s cursor hovers over them on desktop:

    “[The Speculation Rules API] was enhanced with an eagerness property that allows speculations to only happen when the user hovers on, or starts to click a link. Google Search decided to move beyond the first two search results and also prefetch remaining search results—but only when the user hovers over the link…”

    The hover action triggers a moderate prefetch, saving bandwidth for links that might not be clicked.

    Mobile devices, however, lack hover functionality, so Google didn’t see the same benefits there.

    Future Experiments & Browser Support

    Google is exploring prerendering entire search results pages (SERPs) in certain scenarios, such as when you start typing a search in Chrome’s address bar.

    Other search engines can adopt this technology, too, but Google remains the main implementer for now.

    The Speculation Rules API currently works in Chromium-based browsers like Chrome.

    Why This Matters

    Prefetching can shave critical milliseconds off your page load time.

    Google notes that even slight speed boosts matter, especially with billions of daily searches.

    If your audience primarily uses Chrome, you could see performance gains by implementing the Speculation Rules API on your site.

    Featured Image: Thaspol Sangsee/Shutterstock

    Ecommerce MGMT 0 Comments
    Dec 18 2024
    10 Hosting Trends Agencies Should Watch In 2025

    This post was sponsored by Bluehost. The opinions expressed in this article are the sponsor’s own.

    Which hosting service is best for agencies?

    How do I uncover what will be best for my clients in 2025?

    What features should my hosting service have in 2025?

    Hosting has evolved well beyond keeping websites online.

    Hosting providers must align their services to meet clients’ technological needs and keep up with constantly changing technological advances.

    Today, quality hosting companies must focus on speed, security, and scalability. Staying ahead of hosting trends is critical to maintaining competitive offerings, optimizing workflows, and meeting client demands.

    So, what should you watch for in 2025?

    The next 12 months promise significant shifts in hosting technologies, with advancements in AI, automation, security, and sustainability leading the way.

    Understanding and leveraging these trends enables agencies and professionals to provide better client experiences, streamline operations, and reduce the negative effects of future industry changes.

    Trend 1: Enhanced AI & Automation Implemented In Hosting

    AI and automation are already transforming hosting, making it smarter and more efficient for service providers, agencies, brands, and end-point customers alike.

    Hosting providers now leverage AI to optimize server performance, predict maintenance needs, and even supplement customer support with AI-driven features like chatbots.

    As a result, automating routine tasks such as backups, updates, and resource scaling reduces downtime and the need for manual intervention. These innovations are game-changing for those managing multiple client sites and will become increasingly important in 2025.

    It only makes sense.

    Automated systems free up valuable time, allowing you more time to focus on strategic growth instead of tedious maintenance tasks. AI-powered insights can also identify performance bottlenecks, enabling you to address issues before they impact your website or those of your clients.

    Agencies that adopt these technologies this year will not only deliver exceptional service but also be able to position themselves as forward-thinking.

    Bluehost embraces automation with features like automated backups, one-click updates, and a centralized dashboard for easy site management. These tools streamline workflows, enabling agencies and professionals to manage multiple sites with minimal effort while ensuring optimal performance.

    Trend 2: Multi-Cloud & Hybrid Cloud Solutions Are Now Essential

    In 2025, as businesses demand more flexibility and reliability from their online infrastructure, multi-cloud and hybrid cloud solutions will become essential in the hosting world.

    These approaches offer the best of both worlds:

    • The ability to leverage multiple cloud providers for redundancy and performance.
    • The option to combine public and private cloud environments for greater control and customization.

    For agencies managing diverse client needs, multi-cloud and hybrid cloud strategies provide the scalability and adaptability required to meet modern demands. Multi-cloud solutions allow agencies to distribute their clients’ workloads across multiple cloud providers, ensuring that no single point of failure disrupts their operations.

    This feature is particularly valuable for agencies with high-traffic websites, where downtime or slow performance can have a significant impact on revenue and user experience. Hybrid cloud solutions, on the other hand, let agencies blend the scalability of public clouds with the security and control of private cloud environments.

    This service is ideal for clients with sensitive data or compliance requirements, such as ecommerce or healthcare businesses.

    Bluehost Cloud provides scalable infrastructure and tools that enable agencies to customize hosting solutions to fit their clients’ unique requirements. Our cloud hosting solution’s elastic architecture ensures that websites can handle sudden traffic spikes without compromising speed or reliability.

    Additionally, our intuitive management dashboard allows agencies to easily monitor and allocate resources across their client portfolio, making it simple to implement tailored solutions for varying workloads.

    By adopting multi-cloud and hybrid cloud strategies, agencies can offer their clients enhanced performance, improved redundancy, and greater control over their hosting environments.

    With our scalable solutions and robust toolset, agencies can confidently deliver hosting that grows with their clients’ businesses while maintaining consistent quality and reliability. This flexibility not only meets today’s hosting demands but also helps position your agency for long-term success in a rapidly evolving digital landscape.

    Trend 3: Edge Computing & CDNs Replace AMP For Improving Website Speed

    As online audiences grow, the demand for faster, more responsive websites has never been higher. Edge computing and Content Delivery Networks (CDNs) are at the forefront of this evolution, enabling websites to reduce latency significantly. For agencies managing clients with diverse and international audiences, these technologies are crucial for improving user experience and ensuring website performance remains competitive.

    Edge computing brings data processing closer to the end user by leveraging servers located at the “edge” of a network, reducing the time it takes for information to travel.

    Combined with CDNs that cache website content on servers worldwide, these technologies ensure faster load times, smoother navigation, and better performance metrics.

    These features are especially beneficial for media-heavy or high-traffic websites, where even a slight delay can impact engagement and conversions.

    Bluehost integrates with leading CDN solutions to deliver content quickly and efficiently to users across the globe. By leveraging a CDN, Bluehost ensures that websites load faster regardless of a visitor’s location, enhancing user experience and SEO performance.

    This integration simplifies the optimization of site speed for agencies with multiple clients. By adopting edge computing and CDN technology, you can help your clients achieve faster load times, improved site stability, and higher customer satisfaction.

    Bluehost’s seamless CDN integration enables you to deliver a hosting solution that meets the expectations of a modern, global audience while building trust and loyalty with your clients.

    Trend 4: Core Web Vitals & SEO Hosting Features Make Or Break Websites

    Core Web Vitals play an important role in today’s SEO, as Google is increasingly emphasizing website performance and user experience in its ranking algorithms. Today, loading speed, interactivity, and visual stability impact a site’s ability to rank well in search results and keep visitors engaged.

    That means optimizing Core Web Vitals isn’t just an SEO task for agencies managing client websites. Fast load times and responsive design are critical parts of delivering a high-quality digital experience. For example, metrics like Largest Contentful Paint (LCP), which measures how quickly a page’s main content loads, depend heavily on hosting infrastructure.

    Agencies need hosting solutions optimized for these metrics to ensure their clients’ sites stay competitive in the SERPs.

    Bluehost offers a WordPress-optimized hosting environment with features specifically designed to improve load times and server response speeds. From advanced caching technology to robust server architecture, Bluehost ensures that sites meet Core Web Vitals standards with ease.

    Additionally, our hosting solutions include tools for monitoring site performance, allowing agencies to proactively address any issues that could impact rankings or user experience.

    By prioritizing Core Web Vitals and leveraging SEO-focused hosting features, agencies can enhance their clients’ visibility, engagement, and overall online success. With Bluehost’s optimized hosting solutions, you’ll have the tools and infrastructure needed to deliver fast, stable, and high-performing websites that delight users and search engines.

    Trend 5: Sustainable Hosting Practices Help Reduce Energy Consumption

    Sustainability is no longer just a buzzword. It’s a key consideration for businesses and agencies alike. As 2025 progresses, more clients will prioritize environmentally conscious practices, and hosting providers will step up to offer greener solutions, such as energy-efficient data centers and carbon offset programs.

    Migrating to a sustainable hosting provider not only supports client values but also demonstrates a commitment to responsible business practices, which will resonate more with consumers in 2025 than ever before.

    Efficient hosting practices reduce energy consumption and create a more sustainable digital ecosystem. It will also allow you to help clients meet their environmental goals without compromising on performance.

    These benefits are especially valuable for clients with higher energy and performance demands, such as those in ecommerce, media-heavy, or high-traffic industries.

    Bluehost has long been recognized as a trusted hosting provider that operates with efficiency in mind.

    Our robust, energy-efficient infrastructure already aligns with the sustainability goals of environmentally conscious clients.

    In addition, our long-standing reputation, proven history with WordPress, and demonstrable reliability enhance your clients’ sustainability objectives, ensuring they can operate responsibly and confidently.

    By choosing sustainable hosting practices and partners like Bluehost, you can contribute to a greener digital future while reinforcing your clients’ environmental commitments and strengthening client relationships by aligning with their values.

    Trend 6: Security Must Be A Core Offering

    Security is a non-negotiable priority for any website. Cyber threats like data breaches, malware, and DDoS attacks are on the rise, and the consequences of a breach, including lost revenue, damaged reputations, and potential legal issues, can devastate clients. As a result, offering secure hosting solutions with proactive security measures is essential to safeguarding clients’ businesses and building trust.

    These key features include SSL certificates, which protect sensitive data while boosting SEO rankings and user trust, and regular malware scans to prevent vulnerabilities.

    They should also include automated backups that enable quick restoration in the event of a crash or attack and provide comprehensive protection and peace of mind. Essential security features are standard in Bluehost hosting plans, including SSL certificates, daily automated backups, and proactive malware scanning.

    These built-in tools eliminate the need for additional solutions, added complexity, or costs. For agencies, our security features reduce risks for your clients and provide peace of mind.

    By choosing a hosting provider like Bluehost, you can prioritize client security, reinforce client trust, and minimize emergencies, allowing you to avoid spending time and resources addressing threats or repairing damage.

    In short, by partnering with Bluehost, security becomes a core part of your agency’s value proposition.

    Trend 7: Hosting Optimized For AI & Machine Learning Is Key To High Visibility On SERPs

    As artificial intelligence and machine learning become increasingly integrated with websites and applications in 2025, hosting providers must keep pace with the increasing demands these technologies place on infrastructure.

    AI-driven tools like chatbots, recommendation engines, and predictive analytics require significant computational power and seamless data processing.

    AI and machine learning applications often involve handling large datasets, running resource-intensive algorithms, and maintaining real-time responsiveness. Hosting optimized for these needs ensures that websites can perform reliably under heavy workloads, reducing latency and downtime and delivering consistent performance.

    If you plan to be successful, you’ll also require scalable scalable hosting solutions. These solutions allow resources to expand dynamically with demand, accommodate growth, and handle traffic surges.

    Bluehost’s scalable hosting is built to support advanced tools and applications, making it an ideal choice for agencies working on AI-driven projects. Our robust infrastructure delivers consistent performance, and flexibility allows you to scale easily as your client’s needs evolve. By leveraging Bluehost, agencies can confidently deliver AI-integrated websites that meet modern performance demands.

    Trend 8: Managed Hosting Helps You Focus More On Profits

    In 2025, websites will become increasingly complex. Businesses will require higher performance and reliability, and everyone will be looking to operate as lean and efficiently as possible. These trends mean managed hosting will become the go-to solution for agencies and their clients.

    Managed hosting shifts time-intensive technical maintenance away from agencies and business owners by including features such as automatic updates, performance monitoring, and enhanced security. In short, managed hosting enables you to simplify workflows, save time, and deliver consistent quality to your clients.

    These hosting services are particularly valuable for WordPress websites, where regular updates, plugin compatibility checks, and security enhancements occur frequently but are essential to maintaining optimal performance.

    Managed hosting also typically includes tools like staging environments, which allow agencies to test changes and updates without risking disruptions to live sites and ensure you can deliver a seamless experience to clients.

    Bluehost offers managed WordPress hosting that includes automatic updates, staging environments, and 24/7 expert support. These features allow you to handle technical details efficiently while focusing on delivering results for your clients without added stress or time.

    Trend 9: The Shift Toward Decentralized Hosting Boosts Your Brand’s Longevity

    In 2025, expect to see decentralized hosting gain attention as a futuristic approach to web hosting. Like Bitcoin and similar advancements, the technology leverages blockchain technology and peer-to-peer networks to create hosting environments that prioritize privacy, resilience, and independence from centralized control.

    While this model appears to provide exciting new opportunities, it’s still in the early stages. It faces challenges in scalability, user-friendliness, and widespread adoption, which agencies can’t typically rely on for client sites.

    Decentralized hosting may become a viable option for specific use cases, such as privacy-focused projects or highly distributed systems. However, centralized hosting providers still offer the best balance of reliability, scalability, and accessibility for most businesses and agencies today.

    For these reasons, agencies managing client websites will continue to focus on proven, reliable hosting solutions that deliver consistent performance and robust support.

    So, while decentralized hosting may gain traction this year, Bluehost will continue to provide a trustworthy hosting environment designed to meet the needs of modern websites. With a strong emphasis on reliability, scalability, and user-friendly management tools, we offer a proven solution agencies can depend on to deliver exceptional client results.

    Trend 10: Scalable Hosting For High-Growth Websites Is Key For Growth

    As businesses grow, their websites will experience increasing traffic and resource demands. High-growth websites, such as e-commerce platforms, content-heavy blogs, or viral marketing campaigns, require hosting solutions that can scale instantly. And scalable hosting is critical to delivering consistent user experiences and avoiding downtime during peak periods.

    Scalable hosting like Bluehost ensures your clients’ websites can easily adjust resources like bandwidth, storage, and processing power to meet fluctuating demands. Our scalable hosting solutions are designed for high-growth websites. Our unmetered bandwidth and infrastructure were built to handle traffic surges, ensuring websites remain fast and accessible.

    These features make us the ideal choice for agencies looking to future-proof their clients’ hosting needs.

    As the digital landscape continues to evolve in 2025, keeping up with the latest trends in hosting is essential for agencies to provide top-tier service, drive client satisfaction, and maintain a competitive edge. From AI and automation to scalability and security, the future of hosting demands flexible, efficient solutions tailored to modern needs.

    By understanding and leveraging these trends, you can position your agency as a trusted partner and deliver exceptional results to your clients, whether by adopting managed hosting or integrating CDNs.

    Bluehost hosting will meet today’s demands while helping to prepare agencies like yours for tomorrow. With features like 100% uptime guaranteed through our Service Level Agreement (SLA), 24/7 priority support, and built-in tools like SSL certificates, automated backups, and advanced caching, Bluehost offers a robust and reliable hosting environment.

    Additionally, Bluehost Cloud makes switching easy and cost-effective with $0 migration costs and credit for remaining contracts, giving you the flexibility to transition seamlessly without the high cost.

    Take your agency’s hosting strategy to the next level with Bluehost. Discover how our comprehensive hosting solutions can support your growth, enhance client satisfaction, and keep your business ahead of the curve.

    GET STARTED TODAY

    Image Credits

    Featured Image: Image by Bluehost. Used with permission.

    Ecommerce MGMT 0 Comments
    Dec 3 2024
    Maximize SEO Efforts: How To Fix Website Issues That Drain Time, Money & Performance

    This post was sponsored by Bluehost. The opinions expressed in this article are the sponsor’s own.

    Your website’s hosting is more than a technical decision.

    It’s a cornerstone of your business’s online success that impacts everything from site speed and uptime to customer trust and overall branding.

    Yet, many businesses stick with subpar hosting providers, often unaware of how much it’s costing them in time, money, and lost opportunities.

    The reality is that bad hosting doesn’t just frustrate you. It frustrates your customers, hurts conversions, and can even damage your brand reputation.

    The good news?

    Choosing the right host can turn hosting into an investment that works for you, not against you.

    Let’s explore how hosting affects your bottom line, identify common problems, and discuss what features you should look for to maximize your return on investment.

    1. Start By Auditing Your Website’s Hosting Provider

    The wrong hosting provider can quickly eat away at your time & efficiency.

    In fact, time is the biggest cost of an insufficient hosting provider.

    To start out, ask yourself:

    • Is Your Bounce Rate High?
    • Are Customers Not Converting?
    • Is Revenue Down?

    If you answered yes to any of those questions, and no amount of on-page optimization seems to make a difference, it may be time to audit your website host.

    Why Audit Your Web Host?

    Frequent downtime, poor support, and slow server response times can disrupt workflows and create frustration for both your team and your visitors.

    From an SEO & marketing perspective, a sluggish website often leads to:

    • Increased bounce rates.
    • Missed customer opportunities.
    • Wasted time troubleshooting technical issues.

    Could you find workarounds for some of these problems? Sure. But they take time and money, too.

    The more dashboards and tools you use, the more time you spend managing it all, and the more opportunities you’ll miss out on.

    For example, hosts offering integrated domain and hosting management make overseeing your website easier and reduce administrative hassles.

    Bluehost’s integrated domain services simplify website management by bringing all your hosting and domain tools into one intuitive platform.

    2. Check If Your Hosting Provider Is Causing Slow Site Load Speeds

    Your website is often the first interaction a customer has with your brand.

    A fast, reliable website reflects professionalism and trustworthiness.

    Customers associate smooth experiences with strong brands, while frequent glitches or outages send a message that you’re not dependable.

    Your hosting provider should enhance your brand’s reputation, not detract from it.

    How To Identify & Measure Slow Page Load Speeds

    Identifying and measuring slow site and page loading speeds starts with using tools designed to analyze performance, such as Google PageSpeed Insights, GTmetrix, or Lighthouse.

    These tools provide metrics like First Contentful Paint (FCP) and Largest Contentful Paint (LCP), which help you see how quickly key elements of your page load.

    Pay attention to your site’s Time to First Byte (TTFB), a critical indicator of how fast your server responds to requests.

    Regularly test your site’s performance across different devices, browsers, and internet connections to identify bottlenecks. High bounce rates or short average session durations in analytics reports can also hint at speed issues.

    Bandwidth limitations can create bottlenecks for growing websites, especially during traffic spikes.

    How To Find A Fast Hosting Provider

    Opt for hosting providers that offer unmetered or scalable bandwidth to ensure seamless performance even during periods of high demand.

    Cloud hosting is designed to deliver exceptional site and page load speeds, ensuring a seamless experience for your visitors and boosting your site’s SEO.

    With advanced caching technology and optimized server configurations, Bluehost Cloud accelerates content delivery to provide fast, reliable performance even during high-traffic periods.

    Its scalable infrastructure ensures your website maintains consistent speeds as your business grows, while a global Content Delivery Network (CDN) helps reduce latency for users around the world.

    With Bluehost Cloud, you can trust that your site will load quickly and keep your audience engaged.

    3. Check If Your Site Has Frequent Or Prolonged Downtime

    Measuring and identifying downtime starts with having the right tools and a clear understanding of your site’s performance.

    Tools like uptime monitoring services can track when your site is accessible and alert you to outages in real time.

    You should also look at patterns.

    Frequent interruptions or prolonged periods of unavailability are red flags. Check your server logs for error codes and timestamps that indicate when the site was down.

    Tracking how quickly your hosting provider responds and resolves issues is also helpful, as slow resolutions can compound the problem.

    Remember, even a few minutes of downtime during peak traffic hours can lead to lost revenue and customer trust, so understanding and monitoring downtime is critical for keeping your site reliable.

    No matter how feature-packed your hosting provider is, unreliable uptime or poor support can undermine its value. These two factors are critical for ensuring a high-performing, efficient website.

    What Your Hosting Server Should Have For Guaranteed Uptime

    A Service Level Agreement (SLA) guarantees uptime, response time, and resolution time, ensuring that your site remains online and functional. Look for hosting providers that back their promises with a 100% uptime SLA.

    Bluehost Cloud offers a 100% uptime SLA and 24/7 priority support, giving you peace of mind that your website will remain operational and any issues will be addressed promptly.

    Our team of WordPress experts ensures quick resolutions to technical challenges, reducing downtime and optimizing your hosting ROI.

    4. Check Your Host For Security Efficacy

    Strong security measures protect your customers and show them you value their privacy and trust.

    A single security breach can ruin your brand’s image, especially if customer data is compromised.

    Hosts that lack built-in security features like SSL certificates, malware scanning, and regular backups leave your site vulnerable.

    How Hosting Impacts Security

    Security breaches don’t just affect your website. They affect your customers.

    Whether it’s stolen data, phishing attacks, or malware, these breaches can erode trust and cause long-term damage to your business.

    Recovering from a security breach is expensive and time-consuming. It often involves hiring specialists, paying fines, and repairing the damage to your reputation.

    Is Your Hosting Provider Lacking Proactive Security Measures?

    Assessing and measuring security vulnerabilities or a lack of proactive protection measures begins with a thorough evaluation of your hosting provider’s features and practices.

    1. Review Included Security Tools

    Start by reviewing whether your provider includes essential security tools such as SSL certificates, malware scanning, firewalls, and automated backups in their standard offerings.

    If these are missing or come as costly add-ons, your site may already be at risk.

    1. Leverage Brute Force Tools To Check For Vulnerabilities

    Next, use website vulnerability scanning tools like Sucuri, Qualys SSL Labs, or SiteLock to identify potential weaknesses, such as outdated software, unpatched plugins, or misconfigured settings.

    These tools can flag issues like weak encryption, exposed directories, or malware infections.

    Monitor your site for unusual activity, such as unexpected traffic spikes or changes to critical files, which could signal a breach.

    1. Make Sure The Host Also Routinely Scans For & Eliminates Threats

    It’s also crucial to evaluate how your hosting provider handles updates and threat prevention.

    • Do they offer automatic updates to patch vulnerabilities?
    • Do they monitor for emerging threats and take steps to block them proactively?

    A good hosting provider takes a proactive approach to security, offering built-in protections that reduce your risks.

    Look for hosting providers that include automatic SSL encryption, regular malware scans, and daily backups. These features not only protect your site but also give you peace of mind.

    Bluehost offers robust security tools as part of its standard WordPress hosting package, ensuring your site stays protected without extra costs. With built-in SSL certificates and daily backups, Bluehost Cloud keeps your site secure and your customers’ trust intact.

    5. Audit Your WordPress Hosting Provider’s Customer Support

    Is your host delivering limited or inconsistent customer support?

    Limited or inconsistent customer support can turn minor issues into major roadblocks. When hosting providers fail to offer timely, knowledgeable assistance, you’re left scrambling to resolve problems that could have been easily fixed.

    Delayed responses or unhelpful support can lead to prolonged downtime, slower page speeds, and unresolved security concerns, all of which impact your business and reputation.

    Reliable hosting providers should offer 24/7 priority support through multiple channels, such as chat and phone, so you can get expert help whenever you need it.

    Consistent, high-quality support is essential for keeping your website running smoothly and minimizing disruptions.

    Bluehost takes customer service to the next level with 24/7 priority support available via phone, chat, and email. Our team of knowledgeable experts specializes in WordPress, providing quick and effective solutions to keep your site running smoothly.

    Whether you’re troubleshooting an issue, setting up your site, or optimizing performance, Bluehost’s dedicated support ensures you’re never left navigating challenges alone.

    Bonus: Check Your Host For Hidden Costs For Essential Hosting Features

    Hidden costs for essential hosting features like:

    • Backups.
    • SSL certificates.
    • Additional bandwidth can quickly erode the value of a seemingly affordable hosting plan.

    What Does This Look Like?

    For example, daily backups, which are vital for recovery after data loss or cyberattacks, may come with an unexpected monthly fee.

    Similarly, SSL certificates, which are essential for encrypting data and maintaining trust with visitors, are often sold as expensive add-ons.

    If your site experiences traffic spikes, additional bandwidth charges can catch you off guard, adding to your monthly costs.

    Many providers, as you likely have seen, lure customers in with low entry prices, only to charge extra for services that are critical to your website’s functionality and security.

    These hidden expenses not only strain your budget but also create unnecessary complexity in managing your site.

    A reliable hosting provider includes these features as part of their standard offering, ensuring you have the tools you need without the surprise bills.

    Which Hosting Provider Does Not Charge For Essential Features?

    Bluehost is a great option, as their pricing is upfront.

    Bluehost includes crucial tools like daily automated backups, SSL certificates, and unmetered bandwidth in their standard plans.

    This means you won’t face surprise fees for the basic functionalities your website needs to operate securely and effectively.

    Whether you’re safeguarding your site from potential data loss or ensuring encrypted, trustworthy connections for your visitors, or need unmetered bandwidth to ensure your site can handle traffic surges without penalty, you’ll gain the flexibility to scale without worrying about extra charges.

    We even give WordPress users the option to bundle premium plugins together to help you save even more.

    By including these features upfront, Bluehost simplifies your WordPress hosting experience and helps you maintain a predictable budget, freeing you to focus on growing your business instead of worrying about unexpected hosting costs.

    Transitioning To A Better Hosting Solution: What To Consider

    Switching hosting providers might seem daunting, but the right provider can make the process simple and cost-effective. Here are key considerations for transitioning to a better hosting solution:

    Migration Challenges

    Migrating your site to a new host can involve technical hurdles, including transferring content, preserving configurations, and minimizing downtime. A hosting provider with dedicated migration support can make this process seamless.

    Cost of Switching Providers

    Many businesses hesitate to switch hosts due to the cost of ending a contract early. To offset these expenses, search for hosting providers that offer migration incentives, such as contract buyouts or credit for remaining fees.

    Why Bluehost Cloud Stands Out

    Bluehost Cloud provides comprehensive migration support, handling every detail of the transfer to ensure a smooth transition.

    Plus, our migration promotion includes $0 switching costs and credit for remaining contracts, making the move to Bluehost not only hassle-free but also financially advantageous.

    Your hosting provider plays a pivotal role in the success of your WordPress site. By addressing performance issues, integrating essential features, and offering reliable support, you can maximize your hosting ROI and create a foundation for long-term success.

    If your current hosting provider is falling short, it’s time to evaluate your options. Bluehost Cloud delivers performance-focused features, 100% uptime, premium support, and cost-effective migration services, ensuring your WordPress site runs smoothly and efficiently.

    In addition, Bluehost has been a trusted partner of WordPress since 2005, working closely to create a hosting platform tailored to the unique needs of WordPress websites.

    Beyond hosting, Bluehost empowers users through education, offering webinars, masterclasses, and resources like the WordPress Academy to help you maximize your WordPress experience and build successful websites.

    Take control of your website’s performance and ROI. Visit the Bluehost Migration Page to learn how Bluehost Cloud can elevate your hosting experience.

    This article has been sponsored by Bluehost, and the views presented herein represent the sponsor’s perspective.

    Learn more about Bluehost’s latest migration promotion

    Image Credits

    Featured Image: Image by Bluehost. Used with permission.

    Ecommerce MGMT 0 Comments