Mar 24 2025
10 New YouTube Marketing Strategies With Fresh Examples For 2025 via @sejournal, @gregjarboe

Right now, YouTube marketing has become even more important with all the changes happening in the current digital landscape.

What is also important is keeping up with trends and strategies to ensure your marketing stays fresh.

As I said in a previous article, “I learned a long time ago that the video sharing site changes about one-third of its major features every year.”

So, six out of 10 of your best practices for YouTube that worked 21 months ago need to be thoroughly revised.

For this year, here are 10 new YouTube marketing strategies – along with the latest tips, recent case studies, and fresh examples – that you should use while they’re at their peak in terms of effectiveness.

1. Identify Your Target Audience

YouTube still tells creators:

“Our algorithm doesn’t pay attention to videos, it pays attention to viewers. So, rather than trying to make videos that’ll make an algorithm happy, focus on making videos that make your viewers happy.”

This means that market segmentation, dividing an audience into smaller groups with similar characteristics, remains crucial for effective YouTube marketing.

What’s new about this strategy? Instead of only using demographics to segment audiences, brands should also focus on reaching, engaging, and retaining groups of people with specific interests and intents.

Tactical Advice

The Audience tab in YouTube Analytics provides detailed information about your viewers, including demographics, viewing frequency, and traffic sources.

Understanding this data can help you create content that better resonates with your audience and increases engagement.

Latest Tip

Read everything you can about audience research – its definition, importance, distinction from market research, current trends, different research methods, and strategies for long-term effectiveness.

Example

According to Tubular Intelligence, Red Bull uploaded 8,016 videos in 2024 to 49 YouTube channels with different target audiences in 16 different countries.

The brand’s videos got a total of 9.2 billion views on YouTube last year.

“Playing This On Loop,” which was uploaded on April 26, 2024, was Red Bull’s most-viewed video, with 467 million views.

Fresh Example

According to Tubular Intelligence, Hasbro uploaded 7,064 videos in January 2025 to 114 different YouTube channels, with different target audiences in 27 countries.

The brand’s videos got a total of 2.2 billion views on YouTube that month.

“Peppa Pig Tales,” uploaded Jan. 17, 2025, was Hasbro’s most-viewed video, with 6.1 million views.

2. Create High-Quality Video Content

YouTube still tells the press, “More than 500 hours of content are uploaded to YouTube every minute.”

Viewers choose what they want to watch based on age-old desires: to feel informed, entertained, connected, or relaxed – but they also want to see high-quality video content.

So, a difference in “quality” is what makes viewers feel that their time was wasted or well spent.

This consumer insight calls for an updated content strategy. Why? High-quality video requires a fresh blend of technical skill and emotional connection.

For example, a Google and MTM survey of 12,000 video viewers in Europe, the Middle East, and Africa found that viewers expect clear visuals, good audio, and proficient editing, but they also value content that evokes emotions, feels relevant, and holds personal meaning.

While 4 of 5 viewers judge quality based on whether they feel their time was well spent, 9 of 10 believe both technical and emotional aspects are crucial.

Tactical Advice

This means you should focus on creating high-quality video content that:

  • Has clear visuals and good audio: High-quality video production requires technical expertise, shown through excellent camera work, editing, and visual presentation, and should include unique features to stand out from typical content.
  • Captures viewer attention throughout: Maintaining viewer attention throughout a YouTube video is essential for maximizing watch time, which in turn boosts engagement, improves audience retention, and drives increased views and channel growth.
  • Is relevant to viewer interests: Audiences are varied and can be segmented by shared interests, purchase intentions, and demographics, including groups driven by passion, life events, or active purchasing.

Latest Tip

If you’re targeting users aged 18-34 years old, then high-quality video content must also:

  • Be original or creative: YouTube success hinges on creating unique and inventive video content that stands out, captures attention, encourages engagement, builds a loyal audience, and increases visibility and popularity.
  • Teach them something new or useful: YouTube’s popularity is driven by its educational value, making highly effective videos that teach viewers something valuable.

However, if you’re targeting users aged 35 years old and above, then high-quality video content should also:

  • Provide accurate or trustworthy information: Providing accurate and trustworthy information on YouTube is vital due to its role as a major information source, as inaccurate or misleading content can spread misinformation and promote harmful behaviors.
  • Tell a compelling story: A compelling narrative is crucial for YouTube videos. It increases viewer engagement, encourages full viewing, promotes sharing, and improves information retention.

Example

As I pointed out previously, Teleflora’s “The Power of Wishes” campaign, featuring a hospitalized boy and a magical snowman, was the most emotionally engaging holiday ad of 2024.

Created by The Wonderful Agency, the ad aimed to inspire donations for children with critical illnesses, and it elicited an intense positive reaction from 57.1% of viewers, placing it at the top of DAIVID’s Holiday Ads Chart.

Fresh Example

“Don’t Eat Lava” from Reeses was the most mouthwatering ad from Super Bowl LIX, according to data from DAIVID.

The 30-second Reese’s ad, depicting people comically attempting to eat lava due to their love for the new Chocolate Lava Big Cup, was found to be three times more effective at triggering viewers’ cravings compared to the average U.S. response.

3. Generate More YouTube Shorts

The social video platform also tells the press, “YouTube Shorts is now averaging over 70 billion daily views.”

In addition, YouTube’s short-form video experience is “clocking in billions of monthly logged-in users,” significantly more than Instagram or TikTok.

This means you need to master YouTube’s short-form video experience – even if you want to continue creating longer-form content or using other social video platforms.

Tactical Advice

To create effective YouTube Shorts, you should always tailor your content to your target audience, as well as ensure that your audio is clear and engaging.

But, if your marketing goal is to capture attention and build brand awareness, then:

  • Grab attention instantly: Use strong visuals, questions, or trending audio in the first few seconds.
  • Keep it short and engaging: Tell a concise story with visuals and text overlays.
  • Show, don’t just tell: Demonstrate your product or service.
  • Use trends and hashtags: Participate in challenges and use relevant hashtags.
  • Build brand personality: Infuse your brand’s voice and style.
  • Post consistently: Maintain a regular posting schedule.
  • Cross-promote: Share your shorts on other platforms.

But, if your business objective is to increase website traffic, leads, or sales, then:

  • Show product demos and tutorials: Highlight key features and benefits.
  • Offer value and incentives: Provide discounts or free resources.
  • Include a clear call to action (CTA): Tell viewers what to do next.
  • Drive traffic to landing pages: Create optimized landing pages.
  • Generate Leads: Use short-form content to drive users to provide more information.
  • Use shoppable features (if available): Enable direct purchases.
  • Analyze performance: Use YouTube Analytics to optimize your content.

Latest Tip

To create short-form content from existing long-form YouTube videos, go to the watch page of your video on the YouTube app, click “Remix,” then select “Edit into a Short” to choose a specific segment of your video.

Then, add any necessary text, filters, or other creative elements before uploading as a YouTube Short.

This allows you to extract the most impactful moments from your longer video to create a concise clip optimized for the short-form format.

Example

Corona aimed to increase awareness and ticket sales for its Cape Town Sunsets Festival by utilizing a digital video strategy focused on reaching music and beer lovers.

It achieved this by creating short-form videos, particularly on YouTube Shorts, which evoked the feeling of a sunset and featured popular South African musicians.

After testing various ad formats, it found this approach to be the most effective, resulting in 1.3 million views within a month and a 21.2% video completion rate.

Fresh Example

According to Tubular Insights, McDonald’s uploaded 172 videos to 38 YouTube channels in 37 countries around the world in the last 90 days, which got a total of 167 million views and 3.1 million engagements (e.g., likes, comments, shares).

And it’s worth noting that 160 of the fast-food brand’s videos uploaded during this period were Shorts, which got a total of 127 million views and 2.9 million engagements.

The most watched and engaged of this fresh batch of Shorts was “New McCrispy, the sound of joy,” which was uploaded to the McDonald’s UAE channel on Dec. 23, 2024.

Today, it has 19.3 million views and 447,000 engagements.

4. Produce More Content For TV

In February, Neal Mohan, CEO of YouTube, announced:

“TV has surpassed mobile and is now the primary device for YouTube viewing in the U.S. (by watch time), and according to Nielsen, YouTube has been #1 in streaming watch time in the U.S. for two years.”

Mohan added, “The ‘new’ television doesn’t look like the ‘old’ television. It’s interactive and includes things like Shorts (yes, people watch them on TVs), podcasts, and live streams, right alongside the sports, sitcoms and talk shows people already love.”

This means you should start producing more passive “lean back” content for relaxed viewing as well as continuing to create interactive “lean forward” content for engaged participation.

Tactical Advice

With viewers now watching, on average, over 1 billion hours of YouTube content on TVs daily, how do you produce more high-quality video content for the big screen?

Recognizing the growing trend of creators developing content specifically for television screens, YouTube is enhancing its TV platform with innovative features.

This includes a second-screen experience that enables viewers to interact with the content on their television using their smartphones, facilitating actions like leaving comments or making purchases.

YouTube is also experimenting with a feature called “Watch With,” which allows creators to provide live commentary and real-time reactions to events like sports games.

Initially tested with the NFL, this feature will expand to other sports and content types.

So, while YouTube is actively reshaping the television experience for a new generation of viewers, you should use the test-and-learn approach to evaluate innovative features and diverse content, as well as analyze the results.

Latest Tip

Doing this successfully requires a change in roles and responsibilities. You must now play the role of a “showrunner,” taking full creative leadership of this project.

This entails managing all creative elements, directing the team of writers, directors, and actors, and making critical narrative decisions to maintain a consistent vision throughout the entire production process.

Example

Sports content on YouTube experienced a significant surge in TV viewership in 2024, with watchtime increasing by over 30%.

For example, “Saquon Barkley wanted the young guys to play #shorts,” which was uploaded by the Philadelphia Eagles on Oct. 21, 2024, got 11.7 million views and 574,000 engagements.

Fresh Example

Kylie Kelce launched a video podcast, Not Gonna Lie with Kylie Kelce, on Nov. 25, 2024, where she addresses rumors and discusses women, sports, and motherhood.

Today, her YouTube channel has 6.6 million views, 267,000 engagements, and 291,000 subscribers.

5. Propose A Branded Podcast

On Feb. 26, 2025, YouTube announced that “there are more than 1 billion monthly active viewers of podcast content on YouTube.”

This milestone also makes YouTube the most frequently used service for listening to podcasts in the U.S.

Branded podcasts are a terrific way for brands and organizations to market their products and services.

YouTube’s podcast platform simplifies discovery and consumption, making it a popular starting point for finding new podcasts.

So, if your brand doesn’t already have a podcast yet, then this is the right time to propose one – and YouTube is the right place to host it.

Tactical Advice

Before pitching your idea to executives, start by watching and listening to 10 of the best branded podcasts on YouTube. These include:

  • The A.B.C.Dior podcast series illustrated by Christian Dior, which examines and explains the codes that shape the house of Dior.
  • AI at Scale podcast by Schneider Electric, which invites all AI practitioners and AI experts to share their experiences, challenges, and AI success stories.
  • Behind The Tech with Kevin Scott by Microsoft, which goes behind-the-scenes with today’s most innovative tech leaders.
  • eBay Seller Spotlight Podcast by eBay for Business, which explores the challenges faced, the obstacles overcome, and the insights hard-won by some of their top sellers.
  • GreenFlags Podcast by PUMA, which explores sustainability and how everyday choices can reduce climate change.
  • The McKinsey Podcast by McKinsey & Company, which features conversations with experts on issues that matter most in business and management.
  • REAL TIME Podcast by the Canadian Real Estate Association (CREA_, which brings realtors inspiring insights on all things Canadian real estate.
  • Search Off the Record Podcast by Google Search Central, which takes you behind the scenes of Google Search and its inner workings.
  • Talent All-Stars by ZipRecruiter, which features interviews with talent leaders from influential businesses.
  • Wild Ideas Worth Living Podcast by REI, which features high-impact interviews for those who love adventure and the outdoors.

Latest Tip

Instead of directly pushing products, build a loyal niche community by offering valuable, related expertise and fostering authentic engagement on YouTube.

Example

Black Kitchen Series by Heinz collaborated with the LEE Initiative, Southern Restaurants for Racial Justice (SRRJ), and more than 60 Black-owned restaurants across the country to identify six Black-owned restaurants that have been instrumental in shaping the foods and flavors we enjoy today.

It won the 2024 Webby Award for Best Branded Podcast or Segment.

Fresh Example

Ninjas are Butterflies is a wildly funny podcast hosted by Josh Hooper and Andy DeNoon.

Produced by Sunday Cool, a small custom apparel company, it delivers a mix of bizarre stories, over-the-top conspiracy theories, and plenty of laughs, guaranteeing a rollercoaster of emotions each day.

In the last 90 days, Ninjas Are Butterflies has uploaded 46 episodes to YouTube, which have received a total of 2.6 million views and 118,000 engagements.

For a short sample of their video podcast, check out “Surviving Snake Wine”

6. Optimize Your Videos For Discovery

New research by Adilo on YouTube search optimization highlights the importance of engagement signals, the effectiveness of 8- to 9-minute video lengths, and the positive impact of channel authority on video visibility.

YouTube’s search and discovery system uses multiple algorithms. So, effective video SEO requires more than just optimizing for YouTube search.

You must also consider factors that influence how videos are presented on the Home feed, in suggested video lists, and within the Shorts feed, ensuring your content reaches the right audience across various platform features.

Tactical Advice

Adilo’s study of 1.6 million videos uncovered 19 key YouTube SEO tactics to maximize search visibility, encourage viewer participation, and increase video viewership:

  • Multiple Videos: Create multiple videos for target keywords, as YouTube doesn’t penalize “keyword cannibalization.”
  • Engagement: Prioritize channel and video engagement rates, which significantly impact ranking.
  • Views: Aim for high video views, as top-ranking videos have a median of 300,000 views.
  • Video Length: Keep videos between 8 and 9 minutes (around 536 seconds).
  • Descriptions: Write video descriptions that are around 200-250 words.
  • Links: Include external links in video descriptions.
  • Titles: Focus on matching search intent, not just exact keywords.
  • HD Quality: Produce videos in HD or 4K.
  • Transcripts: Use keyword-rich video transcripts.
  • Closed Captions: Add closed captions and subtitles.
  • Timestamps: Add timestamps for better navigation.
  • Custom Thumbnails: Use custom thumbnails.
  • Hashtags: Hashtags are optional but can help.
  • Patience: Older videos and channels tend to rank better.
  • Verification: Channel verification has a moderate impact.
  • Brand Channels: Brand channels rank better than personal channels.
  • Channel Links: Include website and social media links in channel descriptions.
  • Subscribers: Aim for more subscribers, but low subscriber counts don’t eliminate chances to rank.
  • Location: Setting your channel location to the U.S. can improve ranking.

Latest Tip

To increase YouTube video visibility, don’t rely solely on the platform.

Embedding videos on relevant websites and blogs adds context and directs traffic. Sharing on social media expands reach and audience engagement.

Using email marketing fosters immediate viewership. Adding videos to press releases increases open rates, views, engagement, and shares.

Example

On Sept. 17, 2024, Gillette India uploaded “Ab fikar kyu when you’ve got Gillette Guard that looks out for you?” This noteworthy video got 46.9 million views and 370,000 engagements.

According to Tubular Intelligence, that’s more than expected given the brand’s follower count, and it didn’t get views primarily from advertising.

Engagement signals played a significantly bigger role in this YouTube Short’s success than optimized metadata.

Fresh Example

On Jan. 14, 2025, Oreo India uploaded “New Oreo Pokémon. Twist, lick, and play with ’em all! #PlayWithOreoPokémon.”

Now, there are optimized keywords and a hashtag in the title and description of this noteworthy video.

But, this YouTube Short got 7.6 million views and 431,000 engagements because the high-quality video content also told parents with kids to grab the new Oreo Pokémon pack, collect all 16 Pokémon, and get a chance to win a trip to Japan.

7. Promote Your Shorts

In February 2025, YouTube announced that creators (and brands) can now promote their Shorts directly in YouTube Studio with a “Promote” button.

Plus, their “promoted videos will be automatically shown to viewers who are more likely to engage with the promoted channel.”

A decade ago, the “YouTube Creator Playbook for Brands” urged marketers to “leverage paid video advertising to put your content in front of the right audience.”

Back then, only a few brands adopted this cost-effective strategy. But, with YouTube Shorts now averaging over 70 billion daily views, both big brands and small businesses should give this option a second look.

Tactical Advice

YouTube’s new “Promote” button in YouTube Studio allows brands to easily launch ad campaigns for Shorts, automatically targeting likely engagers.

Brands should first define clear campaign objectives like brand awareness, product promotion, or audience growth.

Optimizing Shorts with strong hooks, high production quality, relevant keywords, and clear CTAs is crucial.

Trust YouTube’s automated targeting while monitoring performance and refining based on metrics.

Start with a small budget, set clear goals, and A/B test different Shorts to maximize effectiveness.

Integrate Shorts into the overall marketing strategy by cross-promoting and coordinating with other campaigns and actively engaging with the audience.

To use the button, access YouTube Studio, select the Short, click “Promote,” set the budget and duration, review, and launch, then consistently monitor performance.

Latest Tip

On top of regular channel growth and organic discovery, the “Promote” button can get your Shorts as well as your long-form videos in front of new audiences – helping you and your business reach your goals.

Example

Although it’s too soon for case studies, check out the Product Link in the Bio video below to find creative inspiration.

Mavigadget, a product discovery platform, uploaded this Short to YouTube on May 29, 2024. Today, its noteworthy video has 625 million views and 9.4 million engagements.

Fresh Example

Moody Gardens, a public, non-profit educational destination utilizing nature in the advancement of rehabilitation, conservation, recreation, and research, uploaded “Marley the Penguin Making Art with Janie” on Dec. 9, 2024.

This noteworthy video already has 51.3 million views and 2.3 million engagements. They could even afford to promote their Shorts.

8. Test Artificial Intelligence Tools

In February 2025, Google Rolled Out ‘Veo 2’ Video Generation For YouTube Shorts.

This upgrade integrated Veo 2, Google DeepMind’s newest video generation model, into Dream Screen, YouTube’s feature that lets you generate unique AI backgrounds for your Shorts with just a text prompt.

As Mohan said two days earlier, one of YouTube’s big bets for 2025 is investing in AI tools that will “make it easier to create and enhance the YouTube experience for everyone.”

While brands will be tempted to adopt AI tools that improve their efficiency, they should also analyze their results and evaluate if the high-quality video content that AI helps them create is effective.

Tactical Advice

While AI’s creative potential is acknowledged, you should focus on adopting practical AI tools that assist your brand’s high-quality content creators with routine tasks. This includes generating video ideas, titles, and thumbnails.

In addition, AI is already being used to expand audience reach through automatic dubbing, with ongoing improvements and language expansion expected soon.

Crucially, YouTube prioritizes safety by developing tools that allow creators to detect and control AI-generated depictions of themselves, with a pilot program involving influential figures to refine these safeguards.

All these developments provide yet another reason to use the test-and-learn approach to evaluate innovative features and diverse content.

Latest Tip

To increase the effectiveness of your high-quality video content, don’t rely solely on YouTube.

For example, AI software can instantly predict a video’s effectiveness by analyzing emotions, replacing costly audience panels, and providing optimization insights.

Example

As I explained about how Coca-Cola failed to engage viewers with their AI holiday campaign, none of the AI-generated holiday ads in 2024 were considered to be impactful holiday campaigns.

The AI ads also failed to recreate the warm connection of the 2020 ad, although Secret Level’s AI version performed better than the others.

Fresh Example

The 2025 Super Bowl was characterized by a strong presence of AI-related content and advertising, earning it the nickname “AI Super Bowl.”

Notably, “Dream Job,” featuring Gemini Live, achieved significant success with 44.6 million views and a 14th-place ranking on the USA Today Ad Meter.

In contrast, “Hey Meta, Who Eats Art?” garnered far fewer views and ranked 44th, while “ChatGPT | The Intelligence Age,” had moderate views but placed near the bottom of the Ad Meter rankings at 53rd.

9. Employ YouTube Influencers

According to the Influencer Marketing Benchmark Report 2025, 57.1% of brands use Instagram, and 51.6% use TikTok for influencer marketing.

Only 36.7% of brands use YouTube, even though it offers engaging short-form video content and significantly greater reach.

If most of your competitors are “leaving money on the table,” then your smartest move is “picking it up” by leveraging both YouTube Shorts and BrandConnect.

Tactical Advice

Focus on effectively using YouTube BrandConnect and Shorts through:

Strategic Creator Partnerships:

  • Prioritize niche creators with engaged audiences over sheer follower count.
  • Emphasize authentic brand integration, allowing creators creative freedom.
  • Build long-term relationships with creators for consistent messaging.

BrandConnect Campaign Optimization:

  • Set clear, measurable campaign objectives (SMART).
  • Ensure consistent brand identity across all branded content.
  • Negotiate fair deals and establish clear expectations with creators.
  • Utilize data analytics to track performance and optimize campaigns.
  • Track ROI to measure campaign effectiveness.

Latest Tip

YouTube BrandConnect requires creators to have a minimum of 25,000 subscribers.

While engaging mega-influencers with over a million followers might seem appealing, it can be expensive and lead to less targeted audiences.

So, prioritize working with micro, mid-tier, and macro-influencers who possess subscriber counts between 25,000 and 1 million.

Example

In 2024, Urban Decay successfully used YouTube Shorts with creators like Kelly Strack and Ashley LaMarca to promote their Naked eyeshadow palette.

This strategy resulted in a 278% increase in searches and a 3% rise in purchase intent, exceeding L’Oréal USA’s benchmarks.

The 15-second Shorts, like the one featuring Kelly Strack, directly engaged Urban Decay’s audience.

Fresh Example

In the last 90 days, Great Stuff, DuPont’s insulating foam sealant brand, partnered with two influencers to create three YouTube Shorts, which got 16.8 million views and 935,000 engagements.

One of the Shorts, “We Fix a Drafty Window”, garnered 10.8 million views and 681,000 engagements.

10. Measure Your Results

Google Analytics 4 enables brands to track engaged-view key events – users who watch at least 10 seconds of a YouTube video ad and then perform a key action on their site within three days.

But, this feature is limited to YouTube video ads and doesn’t extend to Organic Video or other default GA4 channels.

Over 90% of people around the world say they discover new brands or products on YouTube.

How do you track or measure this? While YouTube Analytics, Google Ads, and GA4 provide a solid foundation for understanding “what” viewers are doing, they often fall short in revealing the crucial “why.”

Tactical Advice

To bridge this gap and gain a holistic understanding of viewer behavior, you should:

  • Go beyond basic metrics with deeper YouTube Analytics exploration: Analyze audience retention for drop-off and re-watch points, scrutinize click-through rate (CTR) and thumbnail performance, and track card/end screen effectiveness. Dive into comment analysis for sentiment and feedback.
  • Leverage social listening tools: Supplement this with social listening to monitor brand mentions and industry trends.
  • Combine quantitative and qualitative data: Combine quantitative data with qualitative insights through surveys, focus groups, and competitor analysis.
  • Integrate data across platforms: Integrate YouTube data with GA4 and your CRM for a holistic view.
  • Focus on the “why” behind the “what”: Develop viewer personas to understand motivations, identify content themes, and continuously ask “so what?” to reveal deeper meanings. By focusing on intent and mapping the customer journey, you’ll gain a comprehensive understanding of your viewers, leading to more impactful content.

Latest Tip

Move beyond basic view counts and subscriber numbers.

Use GA4’s event-based tracking and predictive metrics to gain a deeper understanding of viewer behavior and optimize your YouTube strategy for maximum impact.

This focus on event-based tracking, and the predictive nature of GA4, is a very up-to-date way to measure results.

Example

Watch “How Hilton and iProspect maximized results with full-funnel campaigns” to understand the importance of matching the right creative to the right audience, which, in a time of shifting travel behaviors, led to notable increases in awareness, consideration, purchase intent, and booking conversions.

Fresh Example

Cainz Corporation, which has 240 home improvement stores in Japan, used Oriient’s privacy-first tech to track in-store shopper behavior. This data optimizes store layouts, product placement, and promotions.

Watch “JP Cainz Video” to see how this experiment showed a potential 6% sales growth by enhancing in-store experiences.

Keep Up Or Get Left Behind

I hope you take advantage of these 10 strategic insights, new strategies, tactical advice, latest tips, case studies, and fresh examples while they’re at their peak in terms of effectiveness.

In other words, their “Best if Used By” date is today.

To keep up with the latest trends and changes on YouTube and to ensure your strategies are effective, you should read YouTube’s official blog and adapt to algorithm updates, including evolving audience preferences.

If a new video format or feature becomes popular, experiment with it to see if it works for your channel.

Pay attention to emerging trends in video editing, content styles, and audience engagement techniques.

More Resources:

Featured Image: AlessandroBiascioli/Shutterstock

Ecommerce MGMT 0 Comments
Mar 7 2025
10 Top Converting Landing Pages That Boost Your ROI [With Examples] via @sejournal, @unbounce

This post was sponsored by Unbounce. The opinions expressed in this article are the sponsor’s own.

Want to increase sign-ups, sales, or demo requests from your landing page?

How can you ensure your landing page is optimized for conversions?

Landing pages can make or break your conversions.

A well-designed landing page doesn’t just look good; it also seamlessly guides visitors toward action, such as signing up, purchasing, or booking a demo.

A high-performing landing page should align with your goals:

  • Capturing leads.
  • Driving sales.
  • Promoting an event.

The best landing page templates are designed with conversion in mind, featuring strategic layouts, persuasive copy, and clear calls to action.

So, let’s look at a few top-performing landing page examples to learn about why they work and how you should implement them.

1 & 2. FreshGoods & Radiant Yoga Studio: Great For A Clear & Compelling Unique Selling Point

The secret to beating the competition is positioning your brand so you’re the only one in your specific space.

How? By honing in on your Unique Value Proposition (UVP):

  • What is the one reason to choose you, your products, or services?
  • Where does your competition fall short?
  • How do you make your UVP stand out?

FreshGoods Landing Page

Landing pageImage by Unbounce, 2025
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Radiant Yoga Landing Page

yoga landing pageImage by Unbounce, 2025
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Why They Work

These conversion-optimized landing page templates effectively highlight a USP throughout the design.

  • A clear and bold headline that immediately communicates the core benefit.
  • The supporting subheadline allows brands to reinforce the core USP message by expanding on the offer in a way that adds clarity without overwhelming visitors.
  • The strategic use of whitespace and strong typography ensures that the USP remains the focal point, making it easy for visitors to grasp the value of the offer at a glance.

How To Recreate These Landing Pages

Step 1: Define Your Unique Selling Proposition

A strong USP makes visitors feel like they’ve found exactly what they need. Instead of blending in with competitors, it positions your brand as the only choice.

  • Ask yourself: What is the one reason customers should choose you over others?
  • Example: FreshGoods & Radiant Yoga Studio’s landing pages showcase a crystal-clear UVP in their messaging and design.

Step 2: Craft a Compelling Headline & Supporting Headline

Your headline is your first impression, so you have to make it count. The supporting headline expands on that core message.

  • Best Practices:
    • Be specific: Instead of “The Best Marketing Tool,” try “Turn Clicks into Customers with AI-Powered Marketing in Minutes.”
    • Reinforce value: “No coding, no guesswork. Just smarter campaigns that drive real revenue.”

Step 3: Address Concerns with Reinforcing & Closing Statements

  • A reinforcing statement builds trust (“Trusted by over 10,000 businesses…”).
  • A closing statement eliminates hesitation (“Every second you wait is a sale you’re losing. Start your free trial now.”)

3 & 4. Vita Health & Orbit SaaS: Great For Hero Images & Visual Storytelling

Before visitors read a single word, visuals will capture their attention and convey meaning.

A strong hero image isn’t just decoration,  it sets the tone, builds trust, and instantly reinforces your message. The right imagery makes your offer feel more tangible, relatable, and desirable.

Vita Health Landing Page

health wearables landing page exampleImage by Unbounce, 2025
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Orbit Flow Landing Page

SaaS landing page example and inspirationImage by Unbounce, 2025
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Why They Work

A landing page’s imagery is a strategic tool that helps communicate your offer, build trust, and nudge visitors toward conversion. Choose visuals that don’t just look good but work hard to sell.

A well-chosen visual:

  • Supports the UVP.
  • Evokes an emotion that drives action
  • Showcases the product, service, or outcome in action
  • Makes the page feel polished, professional, and credible

In addition to the visual, the full landing page benefits from:

  • Strong hero image placement
  • An opportunity to reinforce the messaging conveyed with the hero image throughout the page
  • White space highlights supporting visuals
  • Visual hierarchy guides site visitors down the page to the parts that matter.

How To Recreate These Landing Pages

Step 1: Choose the Right Hero Image

Before visitors read a word, visuals capture attention. A great hero image should:

  • Support the USP
  • Evoke emotion & drive action
  • Showcase the product, service, or outcome

Step 2: Guide the Visitor’s Eye

Strategic use of visuals can nudge visitors toward your CTA:

  • Eye gaze: People follow where others are looking in an image.
  • Angles & positioning: Lines or arrows subtly direct attention to the CTA.
  • Contrast & color: Key elements should stand out.

Step 3: Reinforce Messaging with Supporting Imagery

Don’t rely on just one image. Use:

  • Icons & illustrations
  • Graphs & charts
  • Customer photos & testimonials
  • Short videos or GIFs

Bonus Tip:

Use A/B testing to find the ingredients for maximum impact.

The right image can make or break conversions, so test different options. Some images resonate better with your audience, drive more engagement, or feel more aligned with your brand.

Some elements to test include:

  • People vs. product-focused visuals.
  • Static images vs. motion (GIFs or videos).
  • Close-ups vs. wider perspective shots.
  • Different background colors or lighting.

5 & 6. Serene Vista & Digital Foundry: Great For Clearly Conveying Benefits

Visitors specifically care about what it does for them.

That’s why benefits should take center stage on a conversion-optimized landing page, not just a list of features.

Serene Vista

Travel website landing page inspirationImage by Unbounce, 2025
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The Digital Foundry Landing Page

Marketing agency landing page inspirationImage by Unbounce, 2025
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Why They Work

  • The benefits are concise and audience-focused
  • Each feature section is well-spaced to garner attention
  • Benefits are integrated well into the page structure with the subheadings and images to help visitors scan

How To Recreate These Landing Pages

Step 1: Translate Features into Benefits

  • Feature: “AI-powered keyword research tool”
  • Benefit: “Find high-converting keywords in seconds—no guesswork needed.”

Step 2: Address Pressing Concerns

  • What pain points does your audience face?
  • How does your product solve them better than competitors?

Step 3: Qualify Your Audience

  • Use benefit-driven copy that attracts the right people:
  • Example: “Perfect for fast-growing teams who need to scale without the chaos.”

7 & 8. Revive Aesthetics & Smile Dental: Great For Social Proof That Builds Trust

Not all social proof is created equal.

The best reinforces your UVP, addresses concerns, and speaks directly to your audience.

See what we mean here.

Revive Landing Page

Health and spa landing page inspirationImage by Unbounce, 2025
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Smile Kids Landing Page

Dentist landing page inspirationImage by Unbounce, 2025
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Why These Landing Page Templates Work

  • The headshots paired with the social proof enhance trustworthiness and make a connection with site visitors because they can see themselves in the experiences being described.
  • The rounded shape and contrasting colors make the social proof stand out.
  • Located near the point of conversion.

How To Create This Landing Page

Step 1: Choose the Right Type of Social Proof

  • Customer testimonials & reviews
  • Case studies & success stories
  • Logos of recognizable brands
  • Ratings & review scores
  • Media mentions & awards

Step 2: Strategically Place Social Proof

  • Near the CTA: Reinforces trust before action.
  • Midway down the page: Nudges hesitant visitors.
  • In the hero section: Puts endorsements front and center.

9 & 10. Livewell Lifestyle & Inner Handyman: Great For Turning Interest Into Conversions With Calls To Action

A landing page without a strong CTA is like a roadmap without a destination.

Your CTA is the single most important element that tells visitors what to do next.

And if it’s unclear, compelling, and easy to find, you’ll lose conversions.

A compelling CTA is a combination of copy, design, and placement that removes hesitation and drives action.

Livewell Landing Page

Healthy living landing page exampleImage by Unbounce, 2025
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Inner Handyman Landing Page

Local business landing page and website inspirationImage by Unbounce, 2025
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Why They Work

  • CTAs can be customized to stand out and get attention
  • CTA sizing and positioning make them clear focal points despite having multiple elements on the page. It ensures you get the most conversion power in every pixel
  • The CTA buttons are placed where it matters throughout the page, making sure the page attempts the conversion when and where it matters most

How To Recreate These Landing Pages

Step 1: Craft a Clear, Compelling CTA

A high-converting CTA should be:

  • Action-oriented: “Start Growing Today” vs. “Submit”
  • Benefit-driven: “Unlock Exclusive Access” vs. “Sign Up”
  • Urgent (if appropriate): “Claim Your Spot Today”

Step 2: CTA Placement for Maximum Impact

  • Above the fold: First CTA visible immediately.
  • After key information: CTA follows value explanation.
  • Near social proof or benefits: Reinforces trust.
  • At the end of the page: Captures hesitant visitors.

Step 3: CTA Design That Stands Out

  • Color contrast: The CTA should pop from the background.
  • Size & positioning: Large enough to be noticeable but not overwhelming.
  • Whitespace & directional cues: Ensures the CTA is the focal point.

Bonus Tip:

A/B test your CTAs for better conversions.

CTAs aren’t one-size-fits-all. Even small tweaks can make a huge impact on conversions, so A/B testing different variations is essential:

  • Wording – Try “Get Started” vs. “Try It Free”
  • Color – A bold button color vs. a softer, branded one
  • Placement – Above the fold vs. midway down the page
  • Size and shape – Larger buttons vs. compact ones
  • Personalization – “Start My Free Trial” vs. “Start Your Free Trial”

Build High-Converting Landing Pages Faster

A great landing page isn’t just about design.

It’s about strategy.

Every element, from your USP and hero images to your social proof and CTAs, is critical in guiding visitors toward conversion. When these elements work together, your landing page drives action.

But building a high-converting landing page from scratch can be time-consuming and complex. That’s why using proven, conversion-optimized templates can give you a head start.

With Unbounce, you get access to 100+ professionally designed landing page templates built for maximum conversions. Whether capturing leads, promoting a product, or running a campaign, these templates help you launch faster, test smarter, and convert better—without needing a developer.

Ready to build an optimized landing page that converts?

Explore Unbounce’s best-performing templates and start optimizing today!

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Image Credits

Featured Image: Image by Shutterstock. Used with permission.

Ecommerce MGMT 0 Comments
Dec 30 2024
Top 10 Digital Marketing Trends For 2025 via @sejournal, @gregjarboe

Digital marketing is changing and the industry is trying to adapt whilst accepting the uncertainty.

So, let me offer an alternative approach that you could take this year.

Invite all the key decision-makers in your organization – including C-level executives as well as the heads of digital analytics, digital advertising, SEO, content marketing, and social media marketing – to an off-site meeting to help them understand how the ten digital marketing trends mentioned below will shape your digital marketing strategy for 2025.

This is no ordinary time and you need to decide if your new digital marketing strategy will enable your organization to weather the coming storm.

To give you a starting point for crucial conversations, here is my take on the top 10 digital marketing trends for 2025:

1. Digital Marketing Fundamentals

In Digital Marketing Fundamentals, I mentioned that the Content Marketing Institute (CMI) and MarketingProfs conducted a survey that found:

“Content marketers are resilient. Most have met the challenges of the pandemic head-on.”

In response to the pandemic, B2B and B2C marketers:

  • Increased time spent talking with customers.
  • Revisited their customer/buyer personas.
  • Reexamined the customer journey.
  • Changed their targeting/messaging strategy.
  • Changed their distribution strategy.
  • Adjusted their editorial calendar.
  • Put more resources toward social media/online communities.
  • Changed their website.
  • Changed their products/services.
  • Adjusted their KPIs.
  • Changed their content marketing metrics (e.g., set up new analytics/dashboards).

I concluded:

“Both B2B and B2C marketers totally overhauled the process for creating a content marketing plan from stem to stern. For some, 2020 was the year of quickly adapting their content marketing strategy. For others, it was the year to finally develop one.”

This is now relevant again, so replace “content” with “digital” and 2020 with 2025.

2. Artificial Intelligence (AI)

From a senior executive’s point of view, the increasing reliance on AI for data analysis, customer segmentation, and personalized marketing campaigns raises concerns about the balance between automation and human touch.

Some might argue that your organization should “focus” all its attention and resources on the trend of AI. To prove a point, I used a generative AI tool to crank out 10 sub-trends of this megatrend below:

  1. Hyper-Personalization: Utilizing generative AI to craft highly tailored content and user experiences based on their behaviors, preferences, and demographics.
  2. AI-Driven Content Creation: Automating the production of content such as blog posts, social media updates, and product descriptions using generative AI tools, enabling marketers to scale their efforts efficiently.
  3. Voice and Conversational Marketing: Enhancing customer interactions and simplifying the purchasing process by adopting voice search optimization and conversational AI technologies like chatbots.
  4. Predictive Analytics for Customer Insights: Leveraging data-driven insights to help marketers make informed decisions and refine their strategies in real time.
  5. Augmented Reality (AR) and Virtual Reality (VR) Integration: Empowering customers to visualize products in their own space before making a purchase decision.
  6. AI-Powered Customer Journey Mapping: Using AI to analyze customer interactions, identify key touchpoints, and optimize the journey to minimize friction and boost satisfaction.
  7. Sustainability and Ethical AI: Prioritizing sustainable marketing approaches and the responsible use of AI, ensuring transparency and accountability in AI applications.
  8. Enhanced Data Privacy Measures: Implementing AI solutions that respect user consent and safeguard data, maintaining regulatory compliance while extracting valuable insights.
  9. Integration of Ecommerce and Social Media: Streamlining shopping experiences directly within social platforms to boost engagement and drive sales.
  10. AI-Enhanced Marketing Automation: Elevating campaign management through advanced automation, including features like A/B testing, real-time optimization, and personalized email strategies.

Yes, these sub-trends are driven by advancements in AI technology. And, yes, anyone can argue that AI should be considered the only digital marketing trend to focus on for 2025.

However, everyone should prepare to find the right balance between automation and the human touch. That’s what senior executives are concerned about.

3. Digital Analytics

I’d start with measurement. (No topic is more likely to get the attention of C-level executives than measuring results.)

Following an industry report, business outcomes, such as site visits, leads, and sales, have become the primary success metrics.

Since August 2007, when YouTube started offering video advertising, brands and their agencies have always prioritized reach and frequency. So, the key criteria for digital video investments has fundamentally changed.

But two-thirds of buyers, particularly smaller advertisers targeting niche audiences, cited issues across nine key areas of measurement:

  1. Co-viewing.
  2. Placement transparency.
  3. Brand safety/suitability.
  4. Viewability.
  5. Ads served on made-for advertising sites (MFAs).
  6. Ads served on TVs turned off.
  7. Getting sell-side data.
  8. Using multiple currencies.
  9. Standard sell-side targets.

So, what should digital analytics focus on for 2025?

In a recent post on LinkedIn, Avinash Kaushik recommended:

“Marketing’s Incrementality: Business results from marketing tactics that would not have occurred otherwise.”

He added:

“It is the absolute pinnacle of proving the value of Marketing. It is the only answer a smart CFO wants (and upon receiving it will give your CMO all the budget required to capture incremental revenue/profit!).”

He concluded:

“Very few in our ecosystem are focused on measuring incrementality. One reason is it requires sophisticated thinking, and that’s often missing. Another reason is that incrementality is actually measured, but it gets killed by the org because the results are so bad.”

4. Digital Advertising

If you’re the head of digital advertising for your organization, then you need to find the right balance between AI and human touch in 2025.

For example, I said decision-makers at your organization already know that the new AI-generated holiday ads from Coca-Cola attracted a lot of criticism.

Some described the three new AI versions as “the biggest branding blunder of the year,” and others said the AI campaign “earns Coca-Cola a lump of coal.

After measuring the emotional impact of holiday ads, and comparing the current AI-generated holiday ad with the original human-created 2020 version, Ian Forrester said:

“The difference between the AI and the original was most stark in their evocation of warmth, a mainstay of Christmas advertising. The original evoked intense warmth among 33.0% of viewers, whereas the AI versions were significantly below this. So, while the AI is producing images which on the face of it seem cute and heart-warming, the human viewer to some degree discerns their synthetic nature, which detracts from their impact.”

And Barney Worfolk-Smith, added:

“Some in the advertising community who feel a sense of ominous threat will instantly adopt a negative stance. I don’t blame them, but the reality is, the toothpaste is out of the tube, so we should all have a hand on the wheel of a human AI hybrid Christmas Coke truck to have a stake in the future.”

So, if you’re not in the driver’s seat for similar human-AI experiments in 2025, then someone else probably will be.

5. SEO

If you’re the head of SEO for your organization, then you might want to read, A New Era Of SEO: Leveraging YouTube, LinkedIn, And Cross-Channel Strategies For Success.

So, I don’t need to tell you that it’s time to re-envision your career path.

Going forward, you will need to invest more time in learning four additional disciplines: digital analytics, digital advertising, content marketing, and social media marketing.

And you will also need to demonstrate critical thinking about digital marketing strategy if you ever hope to climb the ladder in your organization.

Since that article was published, Rand Fishkin, asked How big is ChatGPT’s market share of search? And, using data from SimilarWeb and Datos, Fishkin estimates that Google’s cross-platform share of search in October 2024 was over 83.5%.

YouTube’s share was almost 7.0%. ChatGPT’s share was over 4.3%. Facebook, Twitter, LinkedIn, Reddit, Pinterest, and Perplexity’s combined share was almost 3.4%. And Bing’s share was almost 2.0%.

So, yes, I realize SearchGPT is the latest Bright Shiny Object (BSO). But it’s still 1.6 times more important to leverage YouTube – at least for the near future.

6. Content Marketing

If you’re the head of content marketing for your organization, then you should read Why AI in Demand Generation Is No Knight In Shining Armor [New Research].

If you do, you’ll know that most demand-gen marketers feel pressured to “get good” at generative AI so they can “do more with less.”

CMI surveyed marketers to see if they felt pressured to deliver results despite having limited budgets and resources. The response? A significant 56% said they feel this pressure “to a great extent,” while 39% admitted they feel it “to some extent.”

Just 5% reported feeling no pressure at all and a recent Deloitte study found that 79% of C-suite respondents expect gen AI to drive substantial organizational transformation in less than three years.”

However, the study also found that most organizations prioritize tactical advantages, such as boosting efficiency and cutting costs, over broader goals like driving growth and fostering innovation.

In the article above, Robert Rose recognizes an inconvenient truth: generative AI magnifies what already exists.

So, if you use a content calendar to crank out dull social media posts, boring in-person events, and bland emails, then AI will simply amplify those weaknesses.

Conversely, if your content strategy makes videos worth watching, creates content worth sharing, and provides experiences worth the price of admission, then AI will enhance those strengths.

So, AI isn’t a magic wand. It’s more like a booster that accelerates your existing efforts.

As this year’s findings demonstrate, successful demand generation remains a human-centered and complex task. Efficiency alone won’t transform ordinary efforts into extraordinary success.

True success lies in creativity, uniqueness, and the thoughtful execution of ideas.

In the end, the story is yours to tell — make it exceptional.

7. Social Media Marketing

If you’re the head of social media marketing for your organization, then you might want to pay attention to the growth of BlueSky.

Similarweb reported:

“On Nov. 6, the day after the US presidential election, both website traffic and app usage spiked for Bluesky in the US as it became the destination of choice for journalists and opinion leaders (as well as followers of those people) who decided to either stop using X or begin using it less.

Usage of the Bluesky app is up 519% compared to the first 10 months of the year. The UK echoed the trend, with Bluesky usage up 352% compared with the first 10 months of the year.”

Before you rush to add yet another platform to your social media portfolio, dig a little deeper into the latest data from Similarweb.

Below is the chart that Carr sent me of the top social networks worldwide based on desktop and mobile web visits in October 2024.

Image from author, December 2024

If you’re data-driven, then here’s the data:

  • YouTube got 29.1 billion visits that month.
  • Facebook got 12.5 billion.
  • Instagram got 6.0 billion.
  • X (formerly Twitter) got 4.6 billion.
  • Reddit got 3.5 billion.
  • TikTok got 2.2 billion.
  • LinkedIn got 1.8 billion.
  • Pinterest got 1.2 billion.
  • Threads got 154.1 million.
  • Snapchat got 130.3 million.

Although it doesn’t appear in the chart, Bsky.app got 75.9 million visits in October 2024.

So, if you’ve got 1,000 people on your social media marketing team, then shift one of them to BlueSky. But based on Similarweb’s latest data, 99.9% of us should shift more people to YouTube.

8. Digital PR

It may seem odd to include Digital PR in your list of the top 10 digital marketing trends for 2025.

But Spencer Stuart noticed that 34% of Fortune 500 CMOs lead functions in addition to marketing, such as communications.

So, if your organization is one of those companies, then you’ll want to invite your head of corporate communications to your off-site meeting.

You may also want to respectfully recommend that they read 7 Steps To Building A Kickass Digital PR Campaign before attending.

And your organization would really benefit by building a kickass digital PR campaign.

9. Influencer Marketing

Invite whoever heads up influencer marketing to your off-site – even if they report to the head of digital advertising, content marketing, social media marketing, or corporate communications.

The head of influencer marketing should argue that “schmooze optimization” is the cost-effective way to achieve your marketing goals.

And, suggest to your head of SEO that they read “SEO Industry Trends Report 2024: The Search Revolution Has Already Begun.”

Kasumovic says:

“Kevin Indig reveals that only 6% of AI Overviews (AIOs) include the search query – indicating that the future of SEO lies in understanding user intent rather than keyword targeting.”

Kasumovic argues:

“The brands that rise to the top will be those that leverage the intersection of human expertise and AI automation – a balance that requires both creativity and data-driven discipline.”

He recommends:

“Collaborate with industry experts, influencers, and knowledgeable creators to build content that demonstrates deep expertise and credibility.”

10. Omnichannel Marketing

Your customers expect a seamless experience across all platforms. But if your marketing strategy is still siloed, then you might as well be using carrier pigeons to get your message across.

That’s why your organization needs to hammer out an agreement on a customer-centric strategy that integrates all your channels to create a consistent brand experience for customers.

But who is the voice of the customer in your organization? If there isn’t an obvious choice, there are three potential candidates:

  1. A digital analytics expert who recognizes a seamless customer experience across multiple channels will be essential.
  2. A digital advertising expert who knows that integrating PPC campaigns across multiple channels (search, social, display) will be vital for a cohesive customer journey.
  3. An SEO expert who understands search engines are increasingly considering user experience (UX) metrics as ranking factors.

In Summary: Get Key Decision-Makers Involved

This is my take on the top 10 digital marketing trends for 2025 which will hopefully give you a starting point to tailor a version for your organization.

What is important to remember is to get all the key decision-makers in your organization involved.

I suggest you take time to outline your priorities and where you need to go in 2025.

Get ready for the storm to face it head on.

More Resources:

Featured Image: Hurca/Shutterstock

Ecommerce MGMT 0 Comments
Dec 18 2024
10 Hosting Trends Agencies Should Watch In 2025

This post was sponsored by Bluehost. The opinions expressed in this article are the sponsor’s own.

Which hosting service is best for agencies?

How do I uncover what will be best for my clients in 2025?

What features should my hosting service have in 2025?

Hosting has evolved well beyond keeping websites online.

Hosting providers must align their services to meet clients’ technological needs and keep up with constantly changing technological advances.

Today, quality hosting companies must focus on speed, security, and scalability. Staying ahead of hosting trends is critical to maintaining competitive offerings, optimizing workflows, and meeting client demands.

So, what should you watch for in 2025?

The next 12 months promise significant shifts in hosting technologies, with advancements in AI, automation, security, and sustainability leading the way.

Understanding and leveraging these trends enables agencies and professionals to provide better client experiences, streamline operations, and reduce the negative effects of future industry changes.

Trend 1: Enhanced AI & Automation Implemented In Hosting

AI and automation are already transforming hosting, making it smarter and more efficient for service providers, agencies, brands, and end-point customers alike.

Hosting providers now leverage AI to optimize server performance, predict maintenance needs, and even supplement customer support with AI-driven features like chatbots.

As a result, automating routine tasks such as backups, updates, and resource scaling reduces downtime and the need for manual intervention. These innovations are game-changing for those managing multiple client sites and will become increasingly important in 2025.

It only makes sense.

Automated systems free up valuable time, allowing you more time to focus on strategic growth instead of tedious maintenance tasks. AI-powered insights can also identify performance bottlenecks, enabling you to address issues before they impact your website or those of your clients.

Agencies that adopt these technologies this year will not only deliver exceptional service but also be able to position themselves as forward-thinking.

Bluehost embraces automation with features like automated backups, one-click updates, and a centralized dashboard for easy site management. These tools streamline workflows, enabling agencies and professionals to manage multiple sites with minimal effort while ensuring optimal performance.

Trend 2: Multi-Cloud & Hybrid Cloud Solutions Are Now Essential

In 2025, as businesses demand more flexibility and reliability from their online infrastructure, multi-cloud and hybrid cloud solutions will become essential in the hosting world.

These approaches offer the best of both worlds:

  • The ability to leverage multiple cloud providers for redundancy and performance.
  • The option to combine public and private cloud environments for greater control and customization.

For agencies managing diverse client needs, multi-cloud and hybrid cloud strategies provide the scalability and adaptability required to meet modern demands. Multi-cloud solutions allow agencies to distribute their clients’ workloads across multiple cloud providers, ensuring that no single point of failure disrupts their operations.

This feature is particularly valuable for agencies with high-traffic websites, where downtime or slow performance can have a significant impact on revenue and user experience. Hybrid cloud solutions, on the other hand, let agencies blend the scalability of public clouds with the security and control of private cloud environments.

This service is ideal for clients with sensitive data or compliance requirements, such as ecommerce or healthcare businesses.

Bluehost Cloud provides scalable infrastructure and tools that enable agencies to customize hosting solutions to fit their clients’ unique requirements. Our cloud hosting solution’s elastic architecture ensures that websites can handle sudden traffic spikes without compromising speed or reliability.

Additionally, our intuitive management dashboard allows agencies to easily monitor and allocate resources across their client portfolio, making it simple to implement tailored solutions for varying workloads.

By adopting multi-cloud and hybrid cloud strategies, agencies can offer their clients enhanced performance, improved redundancy, and greater control over their hosting environments.

With our scalable solutions and robust toolset, agencies can confidently deliver hosting that grows with their clients’ businesses while maintaining consistent quality and reliability. This flexibility not only meets today’s hosting demands but also helps position your agency for long-term success in a rapidly evolving digital landscape.

Trend 3: Edge Computing & CDNs Replace AMP For Improving Website Speed

As online audiences grow, the demand for faster, more responsive websites has never been higher. Edge computing and Content Delivery Networks (CDNs) are at the forefront of this evolution, enabling websites to reduce latency significantly. For agencies managing clients with diverse and international audiences, these technologies are crucial for improving user experience and ensuring website performance remains competitive.

Edge computing brings data processing closer to the end user by leveraging servers located at the “edge” of a network, reducing the time it takes for information to travel.

Combined with CDNs that cache website content on servers worldwide, these technologies ensure faster load times, smoother navigation, and better performance metrics.

These features are especially beneficial for media-heavy or high-traffic websites, where even a slight delay can impact engagement and conversions.

Bluehost integrates with leading CDN solutions to deliver content quickly and efficiently to users across the globe. By leveraging a CDN, Bluehost ensures that websites load faster regardless of a visitor’s location, enhancing user experience and SEO performance.

This integration simplifies the optimization of site speed for agencies with multiple clients. By adopting edge computing and CDN technology, you can help your clients achieve faster load times, improved site stability, and higher customer satisfaction.

Bluehost’s seamless CDN integration enables you to deliver a hosting solution that meets the expectations of a modern, global audience while building trust and loyalty with your clients.

Trend 4: Core Web Vitals & SEO Hosting Features Make Or Break Websites

Core Web Vitals play an important role in today’s SEO, as Google is increasingly emphasizing website performance and user experience in its ranking algorithms. Today, loading speed, interactivity, and visual stability impact a site’s ability to rank well in search results and keep visitors engaged.

That means optimizing Core Web Vitals isn’t just an SEO task for agencies managing client websites. Fast load times and responsive design are critical parts of delivering a high-quality digital experience. For example, metrics like Largest Contentful Paint (LCP), which measures how quickly a page’s main content loads, depend heavily on hosting infrastructure.

Agencies need hosting solutions optimized for these metrics to ensure their clients’ sites stay competitive in the SERPs.

Bluehost offers a WordPress-optimized hosting environment with features specifically designed to improve load times and server response speeds. From advanced caching technology to robust server architecture, Bluehost ensures that sites meet Core Web Vitals standards with ease.

Additionally, our hosting solutions include tools for monitoring site performance, allowing agencies to proactively address any issues that could impact rankings or user experience.

By prioritizing Core Web Vitals and leveraging SEO-focused hosting features, agencies can enhance their clients’ visibility, engagement, and overall online success. With Bluehost’s optimized hosting solutions, you’ll have the tools and infrastructure needed to deliver fast, stable, and high-performing websites that delight users and search engines.

Trend 5: Sustainable Hosting Practices Help Reduce Energy Consumption

Sustainability is no longer just a buzzword. It’s a key consideration for businesses and agencies alike. As 2025 progresses, more clients will prioritize environmentally conscious practices, and hosting providers will step up to offer greener solutions, such as energy-efficient data centers and carbon offset programs.

Migrating to a sustainable hosting provider not only supports client values but also demonstrates a commitment to responsible business practices, which will resonate more with consumers in 2025 than ever before.

Efficient hosting practices reduce energy consumption and create a more sustainable digital ecosystem. It will also allow you to help clients meet their environmental goals without compromising on performance.

These benefits are especially valuable for clients with higher energy and performance demands, such as those in ecommerce, media-heavy, or high-traffic industries.

Bluehost has long been recognized as a trusted hosting provider that operates with efficiency in mind.

Our robust, energy-efficient infrastructure already aligns with the sustainability goals of environmentally conscious clients.

In addition, our long-standing reputation, proven history with WordPress, and demonstrable reliability enhance your clients’ sustainability objectives, ensuring they can operate responsibly and confidently.

By choosing sustainable hosting practices and partners like Bluehost, you can contribute to a greener digital future while reinforcing your clients’ environmental commitments and strengthening client relationships by aligning with their values.

Trend 6: Security Must Be A Core Offering

Security is a non-negotiable priority for any website. Cyber threats like data breaches, malware, and DDoS attacks are on the rise, and the consequences of a breach, including lost revenue, damaged reputations, and potential legal issues, can devastate clients. As a result, offering secure hosting solutions with proactive security measures is essential to safeguarding clients’ businesses and building trust.

These key features include SSL certificates, which protect sensitive data while boosting SEO rankings and user trust, and regular malware scans to prevent vulnerabilities.

They should also include automated backups that enable quick restoration in the event of a crash or attack and provide comprehensive protection and peace of mind. Essential security features are standard in Bluehost hosting plans, including SSL certificates, daily automated backups, and proactive malware scanning.

These built-in tools eliminate the need for additional solutions, added complexity, or costs. For agencies, our security features reduce risks for your clients and provide peace of mind.

By choosing a hosting provider like Bluehost, you can prioritize client security, reinforce client trust, and minimize emergencies, allowing you to avoid spending time and resources addressing threats or repairing damage.

In short, by partnering with Bluehost, security becomes a core part of your agency’s value proposition.

Trend 7: Hosting Optimized For AI & Machine Learning Is Key To High Visibility On SERPs

As artificial intelligence and machine learning become increasingly integrated with websites and applications in 2025, hosting providers must keep pace with the increasing demands these technologies place on infrastructure.

AI-driven tools like chatbots, recommendation engines, and predictive analytics require significant computational power and seamless data processing.

AI and machine learning applications often involve handling large datasets, running resource-intensive algorithms, and maintaining real-time responsiveness. Hosting optimized for these needs ensures that websites can perform reliably under heavy workloads, reducing latency and downtime and delivering consistent performance.

If you plan to be successful, you’ll also require scalable scalable hosting solutions. These solutions allow resources to expand dynamically with demand, accommodate growth, and handle traffic surges.

Bluehost’s scalable hosting is built to support advanced tools and applications, making it an ideal choice for agencies working on AI-driven projects. Our robust infrastructure delivers consistent performance, and flexibility allows you to scale easily as your client’s needs evolve. By leveraging Bluehost, agencies can confidently deliver AI-integrated websites that meet modern performance demands.

Trend 8: Managed Hosting Helps You Focus More On Profits

In 2025, websites will become increasingly complex. Businesses will require higher performance and reliability, and everyone will be looking to operate as lean and efficiently as possible. These trends mean managed hosting will become the go-to solution for agencies and their clients.

Managed hosting shifts time-intensive technical maintenance away from agencies and business owners by including features such as automatic updates, performance monitoring, and enhanced security. In short, managed hosting enables you to simplify workflows, save time, and deliver consistent quality to your clients.

These hosting services are particularly valuable for WordPress websites, where regular updates, plugin compatibility checks, and security enhancements occur frequently but are essential to maintaining optimal performance.

Managed hosting also typically includes tools like staging environments, which allow agencies to test changes and updates without risking disruptions to live sites and ensure you can deliver a seamless experience to clients.

Bluehost offers managed WordPress hosting that includes automatic updates, staging environments, and 24/7 expert support. These features allow you to handle technical details efficiently while focusing on delivering results for your clients without added stress or time.

Trend 9: The Shift Toward Decentralized Hosting Boosts Your Brand’s Longevity

In 2025, expect to see decentralized hosting gain attention as a futuristic approach to web hosting. Like Bitcoin and similar advancements, the technology leverages blockchain technology and peer-to-peer networks to create hosting environments that prioritize privacy, resilience, and independence from centralized control.

While this model appears to provide exciting new opportunities, it’s still in the early stages. It faces challenges in scalability, user-friendliness, and widespread adoption, which agencies can’t typically rely on for client sites.

Decentralized hosting may become a viable option for specific use cases, such as privacy-focused projects or highly distributed systems. However, centralized hosting providers still offer the best balance of reliability, scalability, and accessibility for most businesses and agencies today.

For these reasons, agencies managing client websites will continue to focus on proven, reliable hosting solutions that deliver consistent performance and robust support.

So, while decentralized hosting may gain traction this year, Bluehost will continue to provide a trustworthy hosting environment designed to meet the needs of modern websites. With a strong emphasis on reliability, scalability, and user-friendly management tools, we offer a proven solution agencies can depend on to deliver exceptional client results.

Trend 10: Scalable Hosting For High-Growth Websites Is Key For Growth

As businesses grow, their websites will experience increasing traffic and resource demands. High-growth websites, such as e-commerce platforms, content-heavy blogs, or viral marketing campaigns, require hosting solutions that can scale instantly. And scalable hosting is critical to delivering consistent user experiences and avoiding downtime during peak periods.

Scalable hosting like Bluehost ensures your clients’ websites can easily adjust resources like bandwidth, storage, and processing power to meet fluctuating demands. Our scalable hosting solutions are designed for high-growth websites. Our unmetered bandwidth and infrastructure were built to handle traffic surges, ensuring websites remain fast and accessible.

These features make us the ideal choice for agencies looking to future-proof their clients’ hosting needs.

As the digital landscape continues to evolve in 2025, keeping up with the latest trends in hosting is essential for agencies to provide top-tier service, drive client satisfaction, and maintain a competitive edge. From AI and automation to scalability and security, the future of hosting demands flexible, efficient solutions tailored to modern needs.

By understanding and leveraging these trends, you can position your agency as a trusted partner and deliver exceptional results to your clients, whether by adopting managed hosting or integrating CDNs.

Bluehost hosting will meet today’s demands while helping to prepare agencies like yours for tomorrow. With features like 100% uptime guaranteed through our Service Level Agreement (SLA), 24/7 priority support, and built-in tools like SSL certificates, automated backups, and advanced caching, Bluehost offers a robust and reliable hosting environment.

Additionally, Bluehost Cloud makes switching easy and cost-effective with $0 migration costs and credit for remaining contracts, giving you the flexibility to transition seamlessly without the high cost.

Take your agency’s hosting strategy to the next level with Bluehost. Discover how our comprehensive hosting solutions can support your growth, enhance client satisfaction, and keep your business ahead of the curve.

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Apr 25 2024
Video Ad Spend And Trends Revealed Ahead Of IAB NewFronts 2024 via @sejournal, @gregjarboe

The IAB releases its “2024 Digital Video Ad Spend & Strategy Report” ahead of this year’s NewFronts, which kicks off on Monday, April 29.

Covering Connected TV (CTV), social video, and online video (OLV), the report says overall spending on digital video advertising in the U.S. is projected to grow 16% in 2024 – nearly 80% faster than ad spending on total media.

In the U.S., digital video ad revenues are expected to reach $63 billion in 2024, according to the IAB.

US Annual Digital Video Ad SpendImage from IAB, April 2024

That’s virtually guaranteed to give brand marketers and media buyers an extra excuse to get out of their offices and take a first look at the latest cutting-edge digital video content and marketplace innovation that will be unveiled at IAB NewFronts.

The entire event spans four days and three dozen events at different locations in New York City.

I expect in part why the IAB releases its report on the Thursday before the 2024 IAB NewFronts next week. It’s a strategy I’ve used to get more interest in upcoming events.

However, I also suspect that many early adopters of digital video advertising have already registered for or requested a pass to some of the networking events, meals, content previews, and sponsor activations.

So, anyone trying to squeeze into “the room where it happens” at the last minute may find it harder to score an in-person attendance invitation.

Digital Video Ad Spend Has 52% US Market Share

In the last four years, the share of ad spend has shifted by nearly 20 percentage points from linear TV to digital video, which is now 52% of the total market share in the U.S.

So, if you’re only just learning about this video advertising trend now, how can you catch up with it?

You can start by reading the IAB’s 2024 Digital Video Ad Spend & Strategy Report.

To create the report, the IAB partnered with Guideline, which leveraged ad billing data as well as data from an IAB-commissioned Advertiser Perceptions quantitative survey of TV/digital video spend decision-makers and other market estimates.

Part 2 of the report, which will be released on July 15 during the IAB Media Center’s Video Leadership Summit, will dive deeper to provide insights into strategies driving activation and measurement.

Social Video And CTV Projected To See Double-Digit Ad Spend Growth

By reading Part 1 of the report, you’ll learn that social video is on track toward its second year of 20% year-over-year (YoY) growth and is projected to rise to $23.4 billion.

The report adds that CTV exceeded $20 billion for the first time in 2023 and is expected to grow by 12% to $22.7 billion in 2024 – 32% faster than total media overall.

While dollars flowing into CTV primarily come from reallocations – particularly from linear TV and other traditional media – 31% of revenues come from the overall expansion of advertising budgets.

Chris Bruderle, the VP of Industry Insights & Content Strategy at IAB, said in a press release:

“Among the largest ad spenders, CTV (69%) and social video (70%) are considered ‘must buys’ because of their ability to deliver both scale for branding at the top of the funnel and performance outcomes at the bottom of the funnel.”

Knowing these numbers will help you catch up, but if you want to get ahead, then you should also analyze the latest video advertising trends.

You can start by reading YouTube Strategic Direction Revealed Over Three Key Events in 2023.

Even though this article was published in August 2023, it indicates that social video and CTV aren’t the only trends your company or clients should focus on in 2024.

You’ll get ahead of the curve if you set aside some budget to test YouTube Shopping, which lets eligible content creators promote products from your brand or their own stores across YouTube.

CPG And Retail Will Be The Fastest Growing Categories Of Digital Video In 2024

For the first time, this year’s report includes category-level ad spending projections.

The consumer packaged goods (CPG) and retail categories are both expected to post double-digital ad spend growth YoY – at 20% and 30%, respectively – while generating the largest total ad spend.

The report says CPG brands are leveraging CTV’s increased scale, ability to connect with consumers directly, and streaming companies’ partnerships with retail media networks.

Auto, financial, restaurants, B2B, travel, and wellness are also up more than 20%, though from smaller bases. In fact, the IAB projects most categories will see double-digit growth in 2024 vs. 2023.

David Cohen, the CEO of IAB, said in a press release:

“Advertisers go where consumers are, and today that means digital video.”

He added:

“The challenge ahead is this: in a crowded landscape, who can deliver the best viewing experience, with the best content choices and the most innovative advertising options? That competition is ultimately good for consumers and good for the industry.”

Again, knowing this will help those behind catch up.

You should also read YouTube Unveils Suite Of AI-Powered Tools For Video Creators.

The article was published in September 2023, but that’s when YouTube first introduced AI Insights to spark video ideas, Dream Screen for AI-generated backgrounds, and YouTube Create, a new app for creators.

YouTube creators have now had seven months to learn how to master these tools. Check out YouTube’s ‘Affiliate Hub’ Offers A New Way For Channels To Make Money.

Even though it was published earlier this month, I’ll bet that YouTube creators are already using this new shopping tool to boost their ecommerce monetization.

This relatively new development should help your company or clients to leapfrog their competitors. That should help you add some strategic insights after your colleagues discuss what they saw and heard at the 2024 IAB NewFronts.

To Keep Ahead, Cover All The Events At IAB

Let me share one last bit of tactical advice. I can’t be in “the room where it happens” next week. I’ll be home in Greater Boston. But I’ve arranged to be in “the Zoom where it happens” and you should be, too.

To get virtual access to the presentations, all you need to do is log in to your IAB account prior to viewing.

Advertising agency executives, media buyers, and brand marketers are all welcome to register for the 2024 IAB NewFronts for free. Just click Register for your complimentary pass.

However, there will be about three dozen in-person and virtual events. Nobody can attend all of them, and you will need a team to cover all the events.

Assign different people to attend or watch different events and get together at the end of the week to compare notes.

This is an event not to be missed. It’s where you can discover all the video advertising opportunities and threats facing your company or clients in the foreseeable future.

More resources: 

Featured Image: panuwat phimpha/Shutterstock

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Dec 16 2023
Navigating Publisher Policies: Insights From Google’s Trust & Safety Expert With John Brown via @sejournal, @Amanda_ZW

In this must-listen episode, join us for a sit-down with John Brown from Google’s Trust & Safety team. With his rich background in building ad networks and more, John offers exclusive insights into Google’s efforts to educate publishers globally.

Discover critical differences between publisher policies and demand restrictions, explore the evolving role of UGC, and learn about Google’s initiatives to support publishers.

As you navigate the complexities of policy compliance, you won’t want to miss John’s expert perspective, honed through years of leadership and mentorship in this realm.

We don’t want to misinform folks or trick folks or anything like that. We provide clear narratives around the policies, why do we create it? Where does it fit within the ecosystem? – John Brown 03:46

Really, it’s the ease of use for the user because everything that’s in the website, or mostly everything that’s in the website without some editorializing, it is things that could be found elsewhere on external Google pages. – John Brown, 08:01

That was the number one concern going into this is not just to launch and then leave alone, but to launch and iterate and make sure it’s fresh. – John Brown, 09:44

I learned early on at Google, traveling globally and speaking on stage globally, that different users across the world consume information differently. So we can’t just have a help center with text and localize it and hope that people understand. – John Brown, 13:30

[00:00] – Introduction to John Brown, Google’s Policy Transparency Lead.
[01:57] – Significance of John Brown’s role in ecosystem health.
[02:45] – Overview of transparency.google’s key features.
[09:44] – Keeping transparency.google current in the digital landscape.
[23:02] – Google’s Fair Policy Appeals process: Google highlights fairness and transparency in the policy appeal process.
[37:28] – Google’s dedication to a mission-driven nature of trust and safety teams.

Resources Mentioned:

Make sure you meet people who need the information, and give them the information that they want to consume in their format that they most prefer. – John Brown, 16:29

There’s a dedication there. There’s a mission that you probably don’t find in other parts of organizations just because other teams, not just within Google, but elsewhere. It’s quarter to quarter revenue, things like that, trust and safety. – John Brown, 37:28

Connect with John Brown:

John is part of the Trust & Safety team at Google, and leads a team that is focused on educate publisher partners globally on policies, enforcement actions, and best practices to remain policy compliant.

Prior to Google, John built two Ad Networks, has served on two IAB working groups, managed qualitative data for over 90 ad networks, and has mentored dozens of startups through his Techstars accelerator affiliation.

Connect on LinkedIn: https://www.linkedin.com/in/jbrown74/

Connect with Amanda Zantal-Wiener:

Follow her on Twitter: https://twitter.com/Amanda_ZW
Connect with her on LinkedIn: https://www.linkedin.com/in/amandazantalwiener/

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Dec 12 2023
Year In Search 2023: Google’s Top Trends & 25-Year Time Capsule via @sejournal, @kristileilani

Google commemorates its 25th anniversary by reflecting on the most searched topics globally, showcasing the power of human curiosity and the universal nature of certain interests.

This milestone offers a unique perspective on how global search trends have evolved, revealing shared interests and concerns.

Google Search: 25 Years Of Digital History

Over the past 25 years, Google’s search trends have revealed a collective curiosity, highlighting similar moments and inquiries worldwide.

The film “25 Years in Search: The Most Searched” by Google offers a vibrant montage capturing significant cultural and historical moments over the past quarter-century.

Starting with Neil Armstrong’s groundbreaking mission to the moon, the video takes us on a journey through different areas of interest.

It showcases the remarkable sports accomplishments of Cristiano Ronaldo and Virat Kohli, entertainers like BTS and Taylor Swift, and cultural icons such as Pokémon and Harry Potter.

It also touches on significant societal and scientific advancements, including nuclear fusion, social movements like the Ice Bucket Challenge, marriage equality, and voices of change like Tina Turner, Bono, and Malala Yousafzai.

The video concludes with Coco Gauff’s US Open victory, representing the transfer of dreams and success to future generations, encapsulating a quarter-century of human innovation, cultural evolution, and progress.

Google Trends Time Capsule

The Google Trends Time Capsule highlights the significant searches from each year, organized into categories ranging from Anime to Video Games.

Below, you can trace when Pokemon drifted out of the top five card games, returning 17 years later (and subsequently dethroning Uno).

Year In Search 2023: Google’s Top Trends & 25-Year Time CapsuleScreenshot from Google, December 2023

It also features an interactive quiz to see what year’s search trends you enjoy most.

Year In Search 2023: Google’s Top Trends & 25-Year Time CapsuleScreenshot from Google, December 2023

Tomorrow, Google will launch the Most Searched Playground, an interactive game and Doodle, which will feature the 25 most-searched trends.

Year In Search 2023

In addition to the silver anniversary of Google search, Google shared its Year in Search 2023, showcasing top searches around the world.

Global Search Trends

The list features trending topics in current events, entertainment, sports, popular destinations, and recipes.

Year In Search 2023: Google’s Top Trends & 25-Year Time CapsuleScreenshot from Google, December 2023

You can also view search trends for over 50 countries, many of which include trends related to longer keyword phrases and questions.

Search Trends In Canada

For Canada, the top questions start with how…

  • How deep is the Titanic?
  • How old was Elvis when he died?
  • How old is King Charles?
  • How long is the Barbie movie?
  • How many episodes in the Last of Us?

And what.

  • What is Hamas?
  • What is happening is Israel-Gaza?
  • What is quiet quitting?
  • What is the Willow Project?
  • What is Threads?
  • What is Oppenheimer about?

Search Trends In South Africa

For South Africa, you find a section of questions beginning with how is..

  • How is Celine Dion doing?
  • How is poetry different to other writing genres?
  • How is mumps spread?
  • How is cholera transmitted?
  • How is profit divided between shareholders?

And when is.

  • When is Father’s Day 2023?
  • When is Mother’s Day in 2023?
  • When is Eid 2023?
  • When is the Rugby World Cup final?
  • When is Easter 2023?

Search Trends In The United Kingdom

For the United Kingdom, top queries include how to…

  • How to watch the Champions League final?
  • How to watch Jake Paul vs Tommy Fury?
  • How to turn off emergency alerts?
  • How to get My AI on Snapchat?
  • How to get rid of Snapchat AI?

And when.

  • When is the Coronation?
  • When does Love Island start?
  • When is Jake Paul vs Tommy Fury?
  • When is Eid al-Adha?
  • When is KSI vs Tommy Fury?

Search Trends In The United States

For the United States (U.S.), the top questions related to how often:

  • How often do you think about the Roman Empire?
  • How often is the World Baseball Classic?
  • How often is a blue moon?
  • How often is the World Cup?
  • How often do trains derail?

Local Year In Search 2023

Local search marketers in the U.S. can also explore trends in specific cities via the Local Year in Search.

Year In Search 2023: Google’s Top Trends & 25-Year Time CapsuleScreenshot from Google, December 2023

The trends for each city include the top trends in entertainment.

Year In Search 2023: Google’s Top Trends & 25-Year Time CapsuleScreenshot from Google, December 2023

Entertainment is followed by the top near me searches, including the search most unique to the region.

top near me searches 2023 Screenshot from Google, December 2023

Google Search Milestones

In September, on Google’s 25th birthday, Danny Sullivan, Google’s Public Liason for Search, shared a series of milestones in search.

The list began with the creation of Google Images in 2001, inspired by the high demand for images of Jennifer Lopez’s iconic Grammy dress. The same year saw the introduction of the “Did you mean?” feature, utilizing machine learning for spelling correction.

Google News was launched in 2002 to provide timely news information, and in 2003, Google began incorporating clever Easter eggs in Search.

Autocomplete, introduced in 2004 as “Google Suggest,” predicts search queries, saving significant typing time. Google also revolutionized local information search that year, providing business details like maps and contact information.

Google Translate, which began in 2006, now supports over 100 languages, and Google Trends, launched the same year, offers valuable insights into search trends.

2007’s Universal Search marked a significant change, incorporating different content types like images and videos into search results.

The Google mobile app, introduced in 2008, was a breakthrough in mobile search, and the same year saw the debut of Voice Search. Google’s commitment to safety led to the introduction of emergency hotlines in search results in 2009.

Innovations continued with Search by Image in 2011, the Knowledge Graph in 2012, and the Popular Times feature in 2015.

Google Discover, launched in 2016, offered personalized content, and Google Lens in 2017 allowed visual searches.

Google’s AI advancements include flood forecasting models started in 2018 and the BERT language understanding model in 2019.

The Shopping Graph in 2020 made online shopping easier, and the Hum to Search feature solved the problem of identifying songs by humming.

The “About this result” feature in 2021 provided more context about search results.

Multisearch, introduced in 2022, combined text and image searches, and in 2023, Search Labs and the Search Generative Experience (SGE) were introduced as experiments to integrate generative AI into search.

Additional milestones achieved by Google Search over 25 years include an extensive collection of Google Algorithm Updates to ensure quality in SERPs.

Facts About Google

Year In Search 2023: Google’s Top Trends & 25-Year Time CapsuleImage from Google Doodles Library, December 2023

Along with milestones in search, Google also shared impressive statistics about its products used by over half a billion people, six of which serve more than 2 billion users each.

  • Google Bard – featuring Gemini – is proficient in more than 20 coding languages.
  • Google Translate offers translation services in 133 different languages.
  • Around 70% of generative AI startups, each valued at over $1 billion, are utilizing Google Cloud services.
  • Android’s AI system has successfully shielded users from 100 billion suspected spam messages over the past year.
  • Approximately 500,000 individuals have completed Google Career Certificate programs.
  • Google Lens facilitates approximately 12 billion visual searches each month.
  • The autocomplete feature in Google Search saves an estimated 200 years’ worth of typing time daily.
  • A single Google Sheet can accommodate up to 10 million cells.
  • YouTube Shorts experiences an average of 70 billion views every day as of the latest month.
  • The live stream of India’s moon landing on the Indian Space Research Organization’s YouTube channel achieved the highest viewership ever, with 8.5 million concurrent viewers.

Google’s Ongoing Commitment To Search And AI

In Google CEO Sundar Pichai’s reflection on the company’s evolution, he emphasizes Google’s commitment to search technology and innovation.

The post also served as a reminder of Google’s foundational mission, formulated by Larry Page and Sergey Brin, to organize the world’s information, making it universally accessible and useful.

Looking to the future, Pichai envisions AI as the most significant technological shift, potentially exceeding the impact of the internet with continued innovation.

Featured image: DANIEL CONSTANTE/Shutterstock

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Oct 24 2023
20+ Experts Share Insights: 2024 Strategies For Social Media – AI, User-Generated Content & More [Guide] via @sejournal, @semrush

These developments will roll out faster with the help of generative AI.

Simply put: Your competitors will gain an advantage if your marketing doesn’t embrace a winning social media formula.

How To Transform Your Social Media Strategy With This Winning Formula For Success

In order to elevate your social media strategy with the perfect mix of user-generated content, improved content quality, and generative AI, you should:

  1. Uncover small tasks that SMMs can delegate to AI.
  2. Choose creators who look, talk, and live like your ideal customers.
  3. Let content creators create their content with freedom.
  4. Establish lasting relationships with different creators.
  5. Invest in social media listening tools.
  6. Localize and share UGC content.

Pro Tip: Create or find a full 2024 social media strategy checklist to help you keep track of your new plan.

Insight 3: AI Delegation – Pick The Right Social Media Tasks To Give To Generative AI

Knowing how to safely give tasks to AI is the key to reducing your social media manager’s timespend and freeing up their day to execute these expert social media insights.

“With AI, content creation will be accomplished with impressive speed and efficiency. Its benefits are genuinely inspiring.”

– Urvee Tondwalkar, Content Strategist at Urvee Designs & Instagram Coach

What This Means

By combining their strengths with AI, marketers can enhance their productivity, creativity, and overall marketing effectiveness.

Simply put: There are social media tasks that AI literally cannot do.

Generative AI cannot physically create the human touch required for social media campaigns that truly resonate with your potential customers. AI needs humans, and humans can benefit from AI’s speed.

How Do I Improve My Workflow With AI?

“AI tools can be gamechangers for marketers. They can expedite the brainstorming process with data-driven suggestions, optimize content for specific channels, and help automate content repurposing across various platforms.”

– Lindsey Gamble, Associate Director of Influencer Innovation, Mavrck

You can utilize AI tools to:

  • Automate routine tasks such as scheduling posts and monitoring social media metrics.
  • Generate copy for your social media content more quickly and efficiently.
  • Analyze user behavior and preferences to deliver personalized content to your audience and record their activity.

Even though AI can enhance your social media strategy, make sure to regularly review and adapt your social media strategy based on the insights generated by AI, combined with the expertise and intuition of your human marketing team.

Insight 4: TikTok & LinkedIn Will Be The Top-Performing Social Media Platforms Of 2024

Thanks to their high engagement capacity and evolving abilities, TikTok and LinkedIn should become your priority platforms.

“TikTok is still developing exciting new features and tools for creators, advertisers, and regular users. It will likely focus on ecommerce, generative AI, and search in 2024. It also remains the king of short video engagement.”

– Matt Navarra, Social Media Consultant & Industry Analyst

What This Means

TikTok isn’t disappearing from the U.S.

LinkedIn’s user base has grown to millions of professionals from diverse sectors, making it an invaluable resource for establishing and nurturing B2B relationships.

Other social media platforms like X and Threads are making big changes, too, so as always, keep your audience in mind when selecting the best platforms for next year’s strategy.

How To Use TikTok, LinkedIn, Meta’s Facebook & Threads, & X (Formerly Twitter) In 2024

This year’s trends in social media and their platform efficacy implore you to:

  1. Establish new relationships with TikTok’s content creators.
  2. Activate your LinkedIn profile.
  3. Start conversations: Get your strategy ready for Threads.
  4. Explore Instagram’s latest tools.
  5. Be cautious about X investments.

Insight 5: Shift Your Social Media KPI Focus Toward Engagement + Shares To Monitor Authenticity

Engagement is currently a global trend in social media content.

True social media engagement, such as comments and conversations on shares, can’t be bought. This is a great marker for social media success.

For all you multi-hat-wearing marketers, think of it as link building and authority. The more shares and engagement on those shares you have, the better the content must be – according to updated algorithm logic.

“Qualitative metrics – more focused on people who book meetings based on content rather than just clicks or views.”

–Mandy McEwen, CEO and Founder at Mod Girl Marketing

What This Means

By 2024, algorithms will become increasingly intelligent, prioritizing content that stimulates conversation, ignites reactions, and promotes community interaction.

As a result, social media experts will place a high emphasis on shares as a crucial performance indicator.

How To Focus On Engagement & Shares Within Your Social Media Content

This links back to authenticity – a common trend within our 2024 social media expert predictions.

Be sure to focus your social media management on creating content that inspires discussions and promotes comments and these five key types of social media engagement.

Insight 6: Reshape Your Social Media Strategy – Become A Visionary

So far, we’ve seen five great insights that can be incorporated into your next strategy.

But, what does that strategy look like? You can get the full strategy checklist in our ebook, but here is our high-level outline:

  1. Use authenticity.
  2. Prioritize UGC.
  3. Activate content shares.
  4. Push active listening.
  5. Use Generative AI.
  6. Hire or establish long-term partnerships.
  7. Use AB Testing.
  8. Keep investing in video.

Get the full checklist.

Insights 7 – 20: Want To Explore All Expert Social Media Tips For 2024?

To get the full details of each insight above, as well as 13 additional expert tips, download the full guide below.

The insights provided by our Visionaries, a diverse team of top voices in Social Media that have made this report possible, are everything you need to create a social media marketing strategy that dominates your competition and expands your social media presence.

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Aug 24 2023
Google Workspace Announces AI-Powered Security via @sejournal, @martinibuster

Google announced an expansion of Google AI into their Workspace product, promoting zero trust and digital sovereignty controls.

The announcement details steps they are taking to ensure customer data in Google Workspace.

What’s novel about their system is that it incorporates AI-powered defenses.

According to Google:

“The sheer scale of modern attacks and the sophistication of motivated adversaries are something that legacy productivity solutions can’t keep pace with.

There is a better way — a cloud-native architecture rooted in zero-trust principles and augmented with AI-powered threat defenses.”

Google offered statistics to prove their Workspace systems are secure.

They claimed zero known exploits from vulnerabilities and 41% fewer security incidents than other email systems.

One of the innovations of Workspace is the ability to liberate users from having to depend on VPN, tunneling through secure networks, as a security measure, notably with what Google calls, context-aware access (CAA).

A customer explained how CAA worked to enable more access while simultaneously ensuring total security.

They were quoted:

“Context-Aware Access (CAA) has helped us manage our risks by not making access a binary choice, but allowing for more flexibility in access policies and allowing them to be applied to the right people, applications, and data. Since using CAA, we’ve been able to allow our users to use more of Google Workspace for a broader set of scenarios with more confidence in the safety of that work.”

New capabilities enables greater control over data use and who has access to it.

Google AI is used to classify and label Google Drive data to protect it from

Leveraging Google AI to automatically and continuously classify and label data in Google Drive to help ensure data is appropriately shared and protected from having the data copied or removed by threat actors.

IT and set permission levels by device location or security status in order to lock down how data is shared.

These capabilities are extending to Gmail:

“Extending enhanced DLP controls to Gmail: Already available in Google Chat, Drive, and Chrome to help security teams control sharing sensitive information inside and outside the organization, enhanced DLP controls are coming to Gmail and will be available in preview later this year.”

Other improvements are:

  • Client-side encryption (CSE) to prevent access from outside the company, including keeping the data away from Google and “foreign governments.”
  • Companies can select the country in which the encryption keys are stored, as well as where the data is stored and processed in order to comply with local regulations.

Read Google’s announcement:

Expanding Google AI in Workspace with new zero trust and digital sovereignty controls

Featured image by Shutterstock/monticello

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Aug 23 2023
Essential Google Algorithm & AI Updates For Agencies & Brands In 2023 via @sejournal, @hethr_campbell

Staying ahead of the curve is essential for agencies and brands looking to succeed in 2023.

With Google’s algorithm constantly updating and AI technology quickly advancing, how can you use these changes to your advantage?

How can you stay up-to-date and streamline and maximize your online reputation?

In order to thrive in the world of search and SEO, it’s important to know what to expect so you can adapt accordingly.

So, if you’re ready to elevate your service offerings and boost your search rankings, our upcoming webinar has all the insights you need.

Join industry experts Morrissey Balsamides and Cynthia Sener of Chatmeter as they delve into five crucial Google Algorithm & AI changes that you need to know to remain competitive.

Discover the strategic advantages of AI integration, how it impacts your website, and what lies ahead in the realm of artificial intelligence in SEO.

This insightful session also explores the positive effects of AI on multi-location reputation management – where it stands today, and where it may go in the future.

You’ll learn about:

  • Strengthening Multi-Location Partnerships & Enhancing Client Relationships: Uncover the strategies your agency can implement to become a better partner to your multi-location clients, foster stronger relationships, and drive lasting success.
  • Mastering Page One Presence & Navigating Google SERPs: Explore techniques to ensure your clients’ websites consistently appear on page one of Google’s Search Engine Result Pages (SERPs), in spite of constantly changing algorithms. Plus, learn how SEO optimization can help your clients achieve maximum visibility in an increasingly competitive digital marketplace.
  • Unlocking The Potential Of AI In Online Reputation Management: Understand why AI is perfectly suited for online reputation management and what it can do for you and your clients. Discover best practices for streamlining and maximizing your online reputation to stay ahead of the curve.

Are you determined to thrive amidst Google’s constant changes and evolving technologies?

Ready to step up your search and SEO game?

Sign up for the webinar to learn more about how you can better support multi-location clients, ensure page one visibility on SERPs, and optimize your online reputation.

Not able to attend the live event? Don’t worry – we’ve got you covered!

Register now to secure your spot, and we’ll ensure you receive a copy of the recording and presentation deck after the webinar.

Make sure you stay informed and adaptive to navigate the future of SEO with confidence!

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